A complete guide to the project management career path to help you land your first PM role.
If you ask someone who’s been in the Digital Project Management world for a while how they became a Project Manager, you’ll likely hear the answer, “I just fell into it!”. That’s definitely the case for me!
There aren’t many 10-year-olds out there who will answer “Project Manager” when asked the question, “What do you want to be when you grow up?” That’s why it’s hard to determine what you should study, what experience you need and how to get into the industry.
The digital world has evolved at a rapid pace, and is still a relatively young industry. This means that our specific jobs haven’t been around for that long, compared to many other professions. So, I think it’s really important to share the knowledge on how to become a Project Manager. I’d also love to hear from you guys about your path to Digital Project Management and your progression within the role.
This post can serve as a starting point for anyone interested in exploring the field of project management. Read it straight through, or jump straight to the topic that interests you most.
How To Become A Project Manager Overview
- First, The Basics: What Does A Project Manager Do?
- A Day In The Life Of A Project Manager
- What I Do On A Typical Day
- What Are The Different Levels Of Project Managers?
- Factors That Impact How Much Project Managers Make
- What Do I Need To Know Before Becoming A PM?
- What Experience Do I Need To Become A Project Manager?
- Project Management Certifications, Explained
- What Are The Main PM Certificates To Get?
- How To Ace A Project Management Interview
- Advice From Experts: Becoming a PM
First, The Basics: What Does A Project Manager Do?
Down to the nuts and bolts of it—what does a PM do? What is our role? If you Google “What does a Project Manager do” you get a variety of descriptions. Here are just a few:
“A project manager is a person who has the overall responsibility for the successful initiation, planning, design, execution, monitoring, controlling and closure of a project.”
“Essentially, the project manager is accountable for the success or failure of a project. Typical responsibilities of a project manager include: Planning, Executing, and Closing Projects — defining the project, building its comprehensive work plan, and managing to the budget.”
A similar search on “What does a Digital Project Manager do” provides:
“The person responsible for ensuring that the digital project runs smoothly is called – you guessed it – the digital project manager. … The DPM works with clients, outside contractors, stakeholders in his own organization, and the project team to ensure that the project meets its stated goals on time and within budget.”
Nobody’s wrong, however: I think that the Digital Project Manager role has evolved a lot over the years. We started out as more traditional Project Managers where our role was to deliver a project on time and budget. While these are still boundaries that we work within,
There’s a lot more to our job than this – if we were merely good at tracking timelines, and monitoring finances, I don’t think we’d be successful Digital Project Managers!
A Day In The Life Of A Project Manager
What does a Project Manager actually do? In a nutshell, a Project Manager leads a project and the team involved in it, ensuring the needs of the project are met—scope, timing, and budget. While the emphasis is on making sure things happen, the role has evolved to become more of a leader than manager (despite the title!) To get the best work, the team producing the work needs to be happy and have the ability to get on with their work to the best of their abilities. The Project Manager enables this.
I love Brett Harned’s description of a Project Manager in his book ‘Project Management for Humans’. He describes us using the following statements:
- We are chaos junkies
- We are multilingual communicators
- We are lovable hardasses
- We are consummate learners and teachers
- We are laser-focused
- We are honest, always
- We are pathfinders
This is a very relevant round-up of what we do, day in and day out. In particular, the last statement really resonates with me. A Project Manager is not just there to make sure things get done—we are also strategic players on a project, helping to direct the project on the right course. Brett’s also done a podcast on these statements, which you can listen to here.
What I Do On A Typical Day
I’m a Project/Programme Director, which is at the senior end of the scale, but my role can involve anything from booking resources, chasing timesheets (always a fun job!) and running stand-ups to leading client workshops, managing other PMs and ensuring team issues are resolved quickly.
Here are some typical daily tasks:
- write emails
- have face to face meetings
- communicate on Slack, JIRA, Confluence
- make phone calls
- sit down with team members
- plan and run workshops
- go to clients’ offices
- present decks
- write reports
- hold restrospectives
- define a project process
- make numerous Google Sheets
- drink a lot of coffee
And it goes on… Obviously, this list shows you that the job is varied—you often feel you have a million different things to do at once. I think multitasking has become ingrained in me! I still mix up either running projects myself or managing other PMs running projects, as I still like to have a hands-on role as part of my job.
Check out this Project Manager job description for more details.
What Are The Different Levels Of Project Managers?
Junior or Associate Project Manager
Entry level role in the industry, supporting Project Managers and more senior roles on the project. This role can be more admin based, helping to keep the more granular tasks in check (reporting, scheduling, time tracking, etc).
Average Salary (US): $44,041
Mid-level role, where you start to run projects on your own.
Average Salary (US): $72,568
Senior Project Manager
Lead role where you manage and run larger-scale projects, potentially with junior team members to support.
Average Salary (US): $93,765
Project Director or Programme Director
This is a senior role and can mean either managing a programme or portfolio of work (multiple projects across one account) or a large scale project which needs a more senior level, working with Project Managers who cover more day-to-day tasks.
Average Salary (US): $108.823
Head of Project Management / Delivery
Running the PM team. Usually won’t manage projects themselves, but oversee the company’s delivery.
Average Salary (US): $137,942
What About Producers?
Yes there are lots of different types roles out there with similar skill sets! A Producer is very similar to a Project Manager, but the term is more common in production based projects (for example, above the line brand communications like videos, ads and social content).
Factors That Impact How Much Project Managers Make
It’s not a cop out, but it really does depend on a number of factors. There’s a great and extensive DPM salary guide on this very site. The guide outlines the results of three years of surveys on how much Digital Project Managers make and gives average results across the USA, UK and Canada.
Core factors that can affect your salary are:
Contract vs Permanent
Freelancers do get paid more than permanent employees, but you have to weigh the pros and cons (for example, not being paid for holidays or sick days). If you’re interested in freelancing, start with this freelance project management guide and consider factors beyond the salary: Does my skill set and level mean I will enjoy being thrown in at the deep end on projects?
Can I cope with multiple short-term contracts in different places? Think about yourself and levels of work happiness as well as the money!
Generalist vs Specialist
If you specialise in certain areas, then sometimes you can find increased pay for roles that need your special skills. For example, someone might need a PM with a Scrum certification (more on certs later) or with a strong technical development background.
Financial and IT industries do tend to pay more. Again, consider if this is a field you’ll enjoy and thrive in. Balance the lure of a large salary with whether this will suit you and your skillset!
As shown in the survey, cities do tend to pay higher than companies outside these areas.
What Do I Need To Know Before Becoming A PM?
If you’re starting your very first Project Manager role, you’re not expected to know in-depth details on every project planning tool, estimation tactic or Statement of Work structure. However, it’s a good idea to at least familiarise yourself with some of these areas before interviewing. I’ll cover how to ace an interview later, but first: what skills do I need to be a Project Manager?
Hard vs Soft Skills
You might have heard these terms before: hard skills and soft skills. What do they actually mean? “Hard” skills are more concrete, learned tasks that you perform in your role. “Soft” skills are the more behavioural parts of your role. However, I dislike this terminology as the words hard and soft have negative connotations. I use the terms “Practical” and “Personal” instead.
What Are The Practical (Hard) Skills In PM?
These include the following:
Time & Cost Estimation
Building out a timing plan and estimating the cost of a project based on team shape and deliverables. You’ll work with your organisation’s leads to determine estimates (generally in hours) of the breakdown of tasks for a project. Or, if you’re working to an Agile methodology, you might develop a Sprint plan and create an initial backlog. Look into tools for planning and estimating to familiarise yourself with what PMs use.
Useful articles on estimation and project planning:
- 10 Resource Management Software & Resource Scheduling Software Tools
- How To Estimate Projects: The Complete Guide To Project Budget & Cost Estimation
- How To Create The Perfect Project Plan. The Definitive Guide
Writing project documents like the Statement of Work, Project Initiation Document, RACIs, Status Reports and Risk Logs (to name a few). Often you can work from your organisation’s templates to learn what core areas are covered, or dig into the articles below. If you’re new to writing project documents (or even if you’re not!) go through a manager or peer to review before sending out.
Useful articles on documentation:
- Write A Statement Of Work The Easy Way (With A Template)
- RACI Made Simple. How To Create A Responsibility Assignment Matrix That Actually Works
- How To Create A Project Communication Plan
- Make A Project Initiation Document In A Flash
You can have practical skills based on your technical knowledge to become a Digital Project Manager, but I don’t believe it’s a necessity. A keen interest in the field is important, though, and understanding the technical work can help you work through issues, explain things to clients, and better communicate with your team. If you don’t have a technical background, consider doing an online course in web development basics or reading up on core terminology
Useful further reading or courses on web development:
- With a focus on web design and development, A List Apart has loads of articles on a wide range of topics and is a great resource.
- A Book Apart also produce handy, digestible books on design and development topics.
- There are loads of articles on Medium, just search for web development or design
- Codecademy offers free courses on web development. Take a look at the catalog here
Managing risk is an important PM skill. If you identify potential areas of risk upfront and develop contingency plans, it will be much easier to mitigate if they do rear their ugly head in your project. Create a risk log upfront at the beginning of the project, and make sure you’re transparent with all stakeholders if risks do materialize.
Further reading on risk assessment:
Methodologies used in Project Management—always a hot topic! Applying these processes is a practical skill you can train to develop. There’s lots of different methodologies, but two of the most popular tend to be Waterfall and Scrum. Consider reading around some of the most popular methodologies to understand why and how they are used, the steps involved in it, and the pros and cons.
Useful articles on methodologies:
- A great summary of PM methodologies: 9 Project Management Methodologies Made Simple
- My article on Agile vs Waterfall methodologies: Agile Vs Waterfall. What Should You Use For Your Project?
- A Smartsheet article on how to choose the right methodology: How to Choose the Right Project Management Methodology
This list isn’t finite there are lots of practical skills out there that you can learn! Going in as an entry level PM, you won’t be expected to have all these skills upfront. Even so, a keen interest and some basic knowledge and demonstration of extra reading can only help!
What Are The Personal (Soft) Skills In PM?
These are less tangible than the concrete practical skills. What do they include?
This is core to a Project Manager’s role. You’ll be communicating with many different types of people, at different levels and in different fields. On a normal day you could speak with a Designer, a Developer, a senior stakeholder in your client’s company, third party supplier, and your CEO. Also you’ll communicate in a number of different ways, with different tools. Coming into the Project Management world, make sure you’re comfortable with this.
Being a leader is a personal skill that will develop with time. If you’re just entering the industry, you might not lead full team straight away, but this will grow as you gain experience.Flexibility
You need to be able to adapt continuously to changing situations within a project, with blockers and issues that arise along the way. I have never had a project where I’ve stuck rigidly to one plan from start to finish (I’d love to know if any of you have experienced this, though!). Don’t freak out if things don’t go to plan—instead, learn to embrace change.
One of the core personal skills for a Project Manager. Problems will arise. If something blocks a team member or project, you need to be able to remove this blocker. Again, this is something you will develop skills around specific to Project Management as you gain experience, but is definitely something that you can already bring to a role.
And last but not least, organisation is one of the key skills that most PMs say comes naturally to them! Most PMs that I know seem to have some geeky love of a tool that gets their life and daily job in order (for me it’s Google Sheets, as you might have guessed previously). But in all seriousness, organisation is often core to keeping a project running on a track and something you can really bring to your first PM role.
What Experience Do I Need To Become A Project Manager?
Should I have experience in other fields? The straight answer is no, this is not necessary—however, everything helps.
Going into my first role in Project Management I didn’t have any direct PM experience, but I could demonstrate transferable skills.
I’d done an English Literature university degree (lots of writing, analysing and structuring arguments) and I’d worked both in hospitality and retail during college and university (communication, dealing with customer problems, making sure budgets and timings were hit). So don’t count yourself out if you haven’t got what you might think is ‘direct’ experience.
To stand out from the crowd, consider looking at work experience or internships. Email companies with Digital Project Management teams and ask if you can come in for a day or two (or longer!) to shadow other PMs. Join communities (like our DPM Slack team!) and engage with other PMs, and get involved in conversations. Anything that you can apply to a new role like these examples can be useful.
Do I Need Web Design Or Development Experience To Be A Digital Project Manager?
I don’t think this is a necessity, but it can be very useful. It can open up more specialised roles where a technical background is necessary, and it can provide context when you’re trying to understand timings and issues within a project.
I’ve come from a non-web design or development background—and because the personal skills I discussed above are so integral to the Project Manager role, I think you can be a Digital Project Manager without having web design or development experience. One tip though: hopefully you’re interested in the web design and development world. I love reading articles, digging into things and following people from these industries on Twitter, and think this has really helped me over the years.
Should I Already Know About Project Management Methodologies?
Now, I love a Project Management methodology chat. I think it’s such an interesting part of the PM world. There are a lot of different methodologies to pick from (Waterfall, Scrum, Kanban, XP PRINCE2…). Generally the organisation you join is following a certain process, whether that’s a strict reflection of a framework or a more hybrid approach. Therefore I don’t think it’s necessary to already know about PM methodologies when you get into Project Management since you’ll be learning your particular company’s process. However, my recommendation is always to look at any project and the specific perimeters of it to determine how it should be run. Therefore, any interest and knowledge around different methodologies would be an added bonus—there are loads of articles on this out there, some of which I linked to earlier in the article!
Project Management Certifications Explained
I don’t believe certifications are mandatory to enter the Project Management world. I’ve managed to progress my career without focusing on them (FYI I have a ScrumMaster certification). Experience is key to being a Project Manager, as is being able to work across a wide range of clients, projects and with different people and different teams.
Any type of learning or experience can give you a wider context, so certifications can only be beneficial. In some roles, they can help open doors and tick extra boxes. Often job openings will also specify some certifications. A report from PMI Job Growth and Talent Gap 2017-2027 looking at the Project Management industry found that, “on a global basis, certification also bolsters salary levels”.
All-round PM guru, and fellow member of the DPM team, Patrice Embry says:
“I’m actually not a college graduate, so I’m a big proponent of real world skills and how far those can get you. Certificates can get you in the door, but they’re not a guarantee that you know your stuff—experience is the best measure for that. However, I have taken certificate classes (like the Certified ScrumMaster course) and really have found useful tools that I use every day. The key for that, for me, was having a teacher that taught by doing, not by lecturing. The more experience you can get (even secondhand, through reading about others’ experiences) the more prepared you will be. And if you have a certification, too, well then all your bases are covered.”
What Are The Main PM Certificates To Get?
Mastering Digital Project Management
The Digital Project Manager runs its very own certification, which is an online course over 7 weeks running through and teaching all the core Project Management topics and skills. It features the DPM Expert Panel (which I’m on!) and there are weekly video lessons, round table discussions, assignments and coaching sessions.
PRINCE2 (Projects in Controlled Environments) is a methodology for structuring and running projects, using the following stages: Foundation (for the basics) and Practitioner (more advanced after you’ve taken Foundation). PRINCE2 certification can be taken without previous experience. It is quite a structured and linear process, so might not be best for those in more Agile environments (although there is an Agile version)
While fairly expensive and time-consuming, PMP (Project Management Professional) is definitely one of the more thorough certifications. Led by the PMI (Project Management Institute), it’s internationally recognised, and covers core stages of a project process. NB you need experience in the field to apply.
Certified Scrum Master (CSM)
The CSM is often the first stepping-stone into the world of Agile qualifications, and even though a Scrum Master is not a Project Manager, a lot of the skill sets needed mirror each other. Run by the Scrum Alliance, it’s relatively easy and quick to complete and is a good intro to Scrum.
Professional Scrum Master (PSM)
This Scrum Master qualification from Scrum.org positions itself as more advanced Scrum training than the CSM as it is has three levels, PSM I, II and III. It covers more ground than the CSM. This could be a good certification to look at for those with CSM who want to take it further.
How To Ace A Project Management Interview
So, you’ve just been invited to your first Project Management interview? Exciting! But yes, nerve-wracking as well. How do you smash it and get the job?
What Will I Be Asked?
Some of the core areas to think about in your interview are:
Why Do You Want This Role?
Make sure you look into the company you’re applying to, and think about the reasons you would like to work there. Talk about the role they’re offering, the requirements they are looking for, and how you’d fit.
What experience do you have that’s relevant to the role? Don’t worry if it’s your first Project Manager job and you don’t have direct experience.Try and see where you have transferable skills relevant to PM.
Strengths And Weaknesses
What are your strengths and weaknesses? It’s easy to talk through strengths, but being the “What’s your weakness?” question often throws a lot of people. Try and think through a weakness that you’ve actually made steps to change.
Often interviewers will ask about difficult situations you’ve been in or challenges you’ve come across, and how you worked through and turned them around. As we saw in the personal skills necessary for a Project Manager, problem-solving is one of them. Prepare a few examples of situations and ways you’ve solved them.
A lot of interviewers will want to know whether you’re enthusiastic about digital and the industry in general. Read articles, look for the latest happenings and hot topics through sources like Medium and Twitter, and make sure you can show how you’re passionate about a career in Digital Project Management.
Questions For The Interviewer
You’ll likely be asked if you have any questions. Again, preparation is key here. Gathering a few questions beforehand, such as:
- What is your company culture like?
- Can you tell me more about the day to day responsibilities in the role?
- What are typical projects for the company?
- What do you see as success in the role?
- What are the next steps?
There’s also a thorough article on Digital Project Manager Interview Questions And Answers giving loads of example questions and useful tips, plus links to more resources.
How Should I Prepare?
Think about the personal and practical skills I discussed above. Read up on the practical skills necessary in a Project Manager’s role, and show interest and enthusiasm if you haven’t got direct experience. Think about the personal skills—even if you haven’t had a Project Manager role before:
- How have you demonstrated any of these skills successfully?
- Where have you communicated well?
- How and when do you have to deal with different people?
- When have you successfully led something?
- What problems have you solved?
Here’s a great bit of advice from Brett Harned:
“Hiring project managers can be difficult, because we can’t build portfolios. While it’s easy to show an example project plan or well-written communication or scope, it’s terribly difficult to express how well you communicate, manage others, or even fare under stress. And that’s where the magic of a great PM lies. So when you are interviewing, it’s great to have some situational answers to questions prepared, for example how you handled obstacles that your team has faced.”
Tips For Successful Interviews
- Come prepared
- Show passion
- Demonstrate transferable skills
- Don’t be scared to ask for clarification
- Be professional
- Be yourself!
Advice From Experts: Becoming a PM
In this day and age, becoming a digital project manager is a varied career path. Since lots of PMs have approached their careers in different ways, we surveyed the DPM expert community to get their unique perspectives on what you should do to become a project manager:
What Should I Know Before Becoming A DPM?
We surveyed The Digital Project Manager community on Slack, a global network of 2,000+ project managers and digital leaders (please feel welcome to join our Slack team!). Here’s what they had to say when we asked, “What should someone know before they become a DPM?”
Want To Become A Confident Digital Project Manager?
Power up your project management skills with relevant, practical, expert-led training. Our online digital project management course provides expert instruction so you can lead happy teams and deliver high-value projects in the digital world.
What Do You Think?
I’d love to hear your thoughts on this topic. Also, how did you get into Project Management? What has your career path been?