Below, we compare the best marketing resource management software for 2022.
With this information, I hope that you’ll find the marketing resource management software that’s best for you, your team, and your budget.
In addition to a list of the best software solutions, there’s a detailed overview of features, screenshots, and use cases.
I also answer some of the most frequently asked questions about MRM software. This information will help you make an informed and confident decision, ensuring that you choose the best software the first time around.
Marketing Resource Management Software Comparison Criteria
What do I look for when I select the best marketing resource management software? Here’s a summary of my evaluation criteria:
- User Interface (UI): Is it attractive? Is it easy to navigate from section to section and task to task?
- Usability: Is it easy to learn? Is it simple to train new marketing team members and marketing departments on how to use it? Does it allow you to easily track your marketing activities and digital marketing campaigns?
- Integrations: Are there any pre-built integrations to software you are already using, like marketing project management software? Does the tool provide access to templates?
- Value for $: What do you get in exchange for your investment? Is the pricing structure clear and flexible?
Marketing Resource Management Software Key Features
- Apps and integrations: With the right apps and integrations, you can customize marketing resource management software to meet your specific requirements. Popular integrations include those for project management software (Asana and Trello), calendars (Google Calendar), and productivity apps (Slack).
- Visualization: The ability to visualize your marketing team’s workload allows you to more efficiently plan projects, monitor progress, and more. For example, you can track team member progress in each stage.
- Forecasting: Resource forecasting will save you time and money while eliminating the stress of not knowing what comes next.
- Reporting: It doesn’t matter if you’re sharing reports with other team members, a supervisor, or stakeholders, clear and consistent reporting can help. Reports can include budget data such as budget disbursed or remaining budget, as well as personnel associated with each project.
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Monday may be the best solution for beginners, but it’s designed for users of all experience levels. The class-leading user interface allows you to easily streamline resource management, such as by status, manager, location, and timeframe. There’s also a simple to use comment management system for in-app communication.
Monday costs costs from $8/user/month and comes with a free 14-day trial. They offer a free plan for up to 2 users.
Kantata is a well-rounded tool that bridges the core planning, execution, project accounting, and analysis systems in a single operating environment. It has modules for project management, accounting, resource management, business intelligence, and team collaboration. On top of this, it offers a system of dashboards, live time and expense tracking features, a great documenting system. And all of these best-in-class features are delivered through straightforward and minimalistic design.
Kantata ticks off all the boxes when it comes to RM features. The resource management module offers real-time utilization and margins at the project and even the task level. Some key features include resource forecasting, capacity management, skills management, scenario planning, and role-based planning.
Drilling down into its other features, the BI suite module supplies built-in reports, custom reporting, trend analysis, data visualization, as well as data integration with other systems. The software also provides more accounting tools than many others, with project costing, project and task budget management, real-time utilization and margin tracking, invoicing, rate cards, and robust integrations into back-end financial systems. It also has some good contextual collaboration features to communicate in both provide and public discussions around tasks, projects, and many other project objects.
I could go on and on about Kantata’s features because there really are too many to list—it’s a comprehensive RM suite, that, despite requiring time to truly master, has been recognized as being easy to use and learn. What’s more, the company leverages its professional services expertise as part of their offering, making available their Kantata BI Consultants who can build reports specifically for your business. As well, they provide some great training resources that can help mitigate the risks and costs of implementation.
Kantata takes a unique approach to integrations. As part of their “API-first strategy”, they’ve built a solution that doesn’t require a third party in order to integrate with any apps. They provide an integration platform (called M-Bridge) that’s designed to simplify integration between Kantata and other business apps like CRM, HCM, and financial software. On top of the M-Bridge platform, Kantata provides several pre-built integrations with these tools: Expensify, G Suite, Xero, Salesforce, Netsuite, Jira, Hubspot, Slack, Concur, Dynamics 365, Qualtrics, Quickbooks, and Sage Intacct.
Kantata offers plans to meet your needs. Choose from resource management to complete PSA with advanced BI. To receive accurate pricing information, contact Kantata directly.
A Leader by The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022 report.
Bynder helps you create, find and use digital assets with streamlined collaboration and a focus on brand consistency across all markets and channels. It provides cloud digital asset management delivered through a slick, clean interface. Features include one central location to store all brand and campaign assets, direct asset available for users across the world, simplified file searching, built-in security controls such as two-factor authentication, user rights and access settings to protect your content, and more.
Bynder scores high in the Features and Functionality section of our evaluation criteria specifically because they have great support for a variety of file types, browser integration is pristine, user-friendliness for the dissemination of brand guidelines, and many more top-notch capabilities.
Integrations include Slack, Adobe Creative Cloud, Adobe Experience Manager, Sitecore, Sitefinity, BloomReach, Drupal 7, Drupal 8, WordPress, Okta, Google, Hootsuite, Microsoft Active Directory, Collect.io, Shutterstock, SDL Tridion, Templafy, and TYPO3.
The only cons to note are that parts of the interface are a bit cumbersome or clumsy and more customizability options would be helpful for large-scale projects.
Bynder offers customized pricing based on request and has a free trial and/or a free demo.
Screendragon is a marketing operations platform trusted by global brands and agencies like Kellogg’s, BP, The International Olympic Committee and McCann World Group. It is designed for scaling marketing teams with advanced resource management functionality including resource forecasting, real-time utilization, capacity heatmaps, AI staff recommendations and much more.
It comes with features for management, resource management, budget management, workflow automation and time and expense tracking. Screendragon is customizable, giving you control over branded UX, smart custom forms, personalized dashboards, custom reporting and advanced permission levels.
Screendragon’s task management features include visual Kanban boards, interactive Gantt charts, and list views as options for interfaces.
Screendragon provides deep integrations with leading ERP systems such as SAP and PeopleSoft. It offers thousands of integrations with popular apps through Zapier like Jira, Trello, Slack, Box, Google Drive, Office 365 and Microsoft Dynamics. It also has an open API, enabling custom integrations with any system.
Screendragon starts from $20/user/month and a free demo is available.
Wrike is a project management software suitable for teams of five or more. It’s highly configurable and allows users to customize workflows, dashboards, reports, and request forms.
Wrike’s interface enables users to switch between Kanban boards, interactive drag-and-drop Gantt charts, and workload views for visualizing priorities. Wrike features time and expense tracking, intuitive task and project management, visual proofing, templates for common marketing tasks, reporting, and resource management and allocation.
Wrike has an easy-to-use, intuitive interface and navigation with distinct spaces, folders, and tasks. Switch from the home screen to timesheets, dashboards, calendars, reports, and the activity stream. Wrike has a dedicated help center with interactive training, videos, and a ‘Getting Started’ guide.
Wrike offers a variety of different solutions depending on the type of team or organization, such as solutions for marketing teams or professional service teams. Users also have access to a variety of templates for common organizational processes.
Wrike offers 400+ pre-built native integrations, including the most popular file management software from Microsoft, Google, and Dropbox, along with sales and marketing software from Salesforce and Marketo.
Wrike costs from $9.80/user/month. There are four different price points, including a free version and plans which allow users to invite free external collaborators to a paid account.
Kintone is a customizable marketing resource management platform used by teams at Volvo Trucks North America, Japan Airlines, Shiseido, and over 23,000 organizations worldwide. Their unique approach to marketing management lets you build a wide variety of customizable “apps” either from scratch, using templates or from your existing spreadsheets, for data management, business processes, and workflows. Kintone apps can be customized for project management, CRM, partner databases, expense reports, shared to-do lists, event management, product feedback, and much more.
Kintone lets you build no-code project tracking apps by dragging and dropping elements that you want to see onto the page: rich text fields, date fields, drop-down menus, number fields with built-in calculations, spaces for attachments, user or group selection menus, related data from other apps, tables, and more.
Once you’ve built the app you want, you can use it to more easily manage whatever data and tasks you and your team need to track. And with custom notifications and reminders as well as detailed permissions settings, your collaboration tool can look and work however you want it to.
Kintone’s built-in communication features also allow teams to discuss projects directly in the app and in topic or project-based threads. Dedicated “spaces” organize everything your team needs for your project, including task-tracking apps and searchable conversation threads.
There are so many ways to customize Kintone it can be hard to know where to start. Read the starter blog “What Can You Build with Kintone?” or watch Creating an App from Scratch for a quick look at how the drag-and-drop builder works.
Kintone lets you expand its capabilities with both free native plugins built by the Kintone team as well as integrations with other tools like Slack, Gmail, Google Calendar, Outlook, Tableau, Dropbox, Salesforce, HubSpot, Eventbrite, WordPress, QuickBooks, MailChimp, and many more through a paid plan with Zapier or via API integrations.
Kintone costs $24/user/month with a minimum requirement of 5 users. They offer a 30-day free trial (no credit card required) and discounted prices for nonprofits and educators. Kintone’s team also offers a free custom app build as part of the free trial process.
Miro is a collaborative online whiteboard with over 1,000 templates including mind maps, Kanban boards, Gantt charts, product wireframes, research boards, and flowcharts. It’s trusted by 99% of the Fortune 100, and used by teams at TransUnion, HP, Upwork, Cisco, Qlik, and Atkins. Miro’s visual platform is built for hybrid work, and has robust resources for continuous learning like Miro Academy, online events, and a community forum.
In the fast-paced world of marketing, one thing is key: Communication, communication, communication! Miro offers a wide range of communications tools that marketing teams can dive into for keeping each other up-to-date. Leverage Miro’s marketing-specific templates or visualize ideas and projects as a team from anywhere, at any time.
At The Digital Project Manager, we use Miro to map out content clusters and to visualize content workflows from start (brainstorming ideas) to finish (publishing the content on our site).
Miro has integrations with a whole suite of tools, including Zoom, Figma, Asana, Microsoft Teams, Jira, Slack, Google Drive, Box, Airtable, Notion, Azure, and Webex. Some integrations are limited to paid plans only.
Miro is free to use for unlimited members with up to 3 editable boards. Paid plans start at $8/user/month (billed annually).
- Free forever plan available
- Intuitive and easy setup
- Built-in communication features for streamlined collaboration
- Visitor/guest accounts locked to paid plans only
- Zooming can be jumpy on larger projects
- Free version does not allow high-quality export to pdf
SAS is a marketing resource management software that can fit the needs of both small and large teams. The planning features are excellent, and include tools such as analytics tools, artificial intelligence (AI) guidance tools, and tools for cross-team & cross-application collaboration.
SAS starts at $8,700 per license.
MARMIND is an all-in-one solution for marketing resource management. Core functionalities belong to one of three categories: planning, organization, and monitoring. The centralized dashboard provides access to your to-do list, task status, content management system, and automated email reports.
MARMIND costs from $1,200/month for five users.
Shopperations is a MRM software built for retail and brand marketers, with a focus on budgeting. The tool includes robust budget monitoring and management features, including breakdowns by brand, budget type, and designation. Also helpful is the tool’s ability to allocate and track funds by brand or product.
Shopperations has customized pricing that is available upon request.
Need expert help selecting the right Project Resource Management Software?
We’ve joined up with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s Project Resource Management Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business’s needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.
It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:
14 days free trial
|From $6/user/month||Check out monday.com|
|Custom pricing/user/month||Check out Kantata|
|Pricing upon request||Check out Bynder|
|From $20 /user/month||Check out Screendragon|
14 days free trial
|From $9.80/user/month||Check out Wrike|
30 days free trial
|From $24/user/month||Check out Kintone|
|From $8/user/month||Check out Miro|
|From $8,700 per license||Check out SAS|
|From $1,200/month for five users||Check out MARMIND|
|Check out Shopperations|
Other Marketing Resource Management Software Options
Here are a few more that didn’t make the top list:
- 10,000ft by Smartsheet: Best for project planning
- Adobe Campaign: Best for integrating multiple marketing channels
- MRP Prelytix: Best for account-based marketing
- IntelligenceBank Digital Asset Management: Best for asset management amongst multiple teams
- LeanData: Best for existing Salesforce users
- Bizible: Best for B2B marketing teams
- FunnelDash: Best for built-in social media management
- MarcomCentral: Best for ease-of-use
- Attribution: Best for B2C marketing teams
- Vya: Best for marketing automations
- ReportGarden: Best for marketing analytics
- BrandMaker: Best for built-in marketing calendars
- SAP Marketing Cloud: Best for email marketing templates
- Hive9: Best for built-in financials and budgeting capabilities
- Percolate: Best for combined resource management & campaign management
- Welcome: Best for virtual event management
- InfiniGrow: Best for SaaS marketers
- CampaignDrive by Pica9: Best for building and creating ads
- Infor Marketing Resource Management: Best for market segmentation
- Dreamdata.io: Best for revenue attribution
- Ontrack Workflow: Best for brand asset management
- TapClicks: Best for built-in business intelligence capabilities
- NetX: Best for custom metadata fields
- Filecamp: Best for easy-setup and onboarding
What Are The Benefits Of Using A Marketing Resource Management Solution?
- Improve marketing ROI: With the right MRM solution in place, there’s a greater chance of improving your marketing return on investment (ROI).
- Flexibility: The best MRM systems are flexible, thus allowing you to create a system that works best for you and your team.
- Tech support: With a DIY approach to marketing resource management, you don’t have access to tech support or customer service. But when you choose a software application, there are people dedicated to providing you with the best possible customer experience.
How Do You Compare MRM Software?
- Features: No two solutions have the same feature list, so this is a good place to begin your comparison. From content management to marketing automation, there are features for every team or user.
- Price: You’re seeking a better workflow and a way to automate tasks, but only if it fits into your budget. Compare software solutions with your monthly and annual budget in mind.
- Usability: Marketers don’t want to spend hours on end learning how to use a new software application. For this reason, most solutions are user-friendly, but remember, some will suit you better than others.
What Do You Think About These Marketing Resource Management Software?
What are your thoughts on the best marketing resource management software for 2022? Do you have any experience with the above marketing and project management tools? Would you add others to this list? How can these help you with strategic planning?
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List of Related Tools: Resource Tracking Software