40 Best Marketing Resource Management Software For 2025

monday.com is a work management platform where you can easily manage complex workflows, tasks, and processes at scale.

Why I picked monday.com: This company has a product made specifically for marketing teams called monday marketer. And just like their work management and Sales CRM products, it’s designed for users of all experience levels. This is because it is hyper-customizable and can fit almost every use case you can think of.

Its resource management capabilities are concentrated in its workload view, available in the Pro and Enterprise plans. This view can help you measure the workload assigned to your team members, see allocation based on colors, and get detailed information on the tasks each person is working on.

monday.com Standout Features & Integrations

Features include a dependency tracking feature that automatically adjusts task assignments and timelines when project dependencies shift. The tool also offers a time estimation column allows you to compare planned vs. actual time spent on tasks, which can help improve forecasting accuracy and allows for data-driven resource planning.

Integrations include SurveyMonkey, Typeform, Hubspot, Mailchimp, Adobe Creative Cloud, Data Studio, Semrush, and Hootsuite.

Wrike is a marketing project management software that provides visibility across an entire team’s work, so you can visualize capacity at a glance and balance resources appropriately.

Why I picked Wrike: It is highly configurable and allows users to customize workflows, dashboards, reports, and request forms to suit their specific needs. Wrike’s powerful resource management features enable consistent on-target delivery, ensure workload balance, and help your team deliver on time and on budget. 

Wrike’s user-friendly interface enables users to work how they want, whether that’s switching between Kanban boards, using interactive drag-and-drop Gantt charts, or launching workload views to visualize priorities. Wrike features time and expense tracking, intuitive task and project management, visual proofing, pre-built templates for common marketing tasks, reporting, and resource management and allocation.

Wrike has an intuitive navigation with distinct Spaces, folders, and tasks. Easily switch from the home screen to timesheets, dashboards, calendars, reports, and the activity stream. Wrike also has a dedicated help center with interactive training, videos, and a helpful ‘Getting Started’ guide.

Wrike Standout Features & Integrations

Features include job role placeholders, visual allocation information, easy re-assigning of tasks, time tracking, and budget management.

Integrations include 400+ pre-built native integrations, including the most popular file management software from Microsoft, Google, and Dropbox, along with sales and marketing software from Salesforce and Marketo.

Scoro is a work management software that caters to professional services by offering a suite of tools to manage projects, finances, and resources within a single system. 

Why I picked Scoro: The platform has an agile Gantt chart feature that facilitates better resource management for marketers. You can get a real-time view of everyone's scheduled workloads, so you can see when your team is available for certain projects or tasks. This feature also saves time because it automatically updates when tasks are linked, helping you minimize your effort toward manual updates.

Furthermore, I like that Scoro offers end-to-end project management capabilities so marketing teams can unify their sales, project delivery, and billing in a single platform, providing complete visibility and control over resource capacity and profitability. 

Scoro Standout Features & Integrations

Features include reporting and analytics for agency operations as a whole (rather than just on a per-project basis), which provides insights into resourcing, progress, and overall results. The tool also includes a feature that automatically sends invoices for retainers to help your agency get paid faster and stay profitable.

Integrations include Xero, QuickBooks, Sage Intacct, Microsoft Exchange, Expensify, Stripe, Google Calendar, Jira, Slack, Asana, Dropbox, PayPal, and more.

Bonsai is a comprehensive business management platform designed for agencies, consultancies, and professional service firms, including those in the marketing sector. It offers a suite of tools for client management, project management, and financial management.

Why I picked Bonsai: I selected Bonsai because of its ability to monitor utilization effectively. Marketing teams often struggle with tracking the allocation and utilization of their resources, which can lead to inefficiencies and missed opportunities. Bonsai addresses this challenge with features like resource planning, task assignment, budget management, and workload management. 

Additionally, Bonsai offers comprehensive project and client management tools. It allows teams to create detailed project plans with Kanban or list views, assign tasks, set deadlines, and track progress in real time. Additionally, its client management features enable marketing teams to maintain strong relationships with clients by managing contracts, proposals, and communications in one place.

Bonsai Standout Features & Integrations

Features include a client CRM, which removes the need for separate account management and project management tools. Bonsai also includes a client portal, so your clients can view project progress, approve deliverables, and communicate directly within the platform.

Integrations include QuickBooks, Xero, PayPal, Stripe, Zapier, Google Calendar, Slack, Asana, Trello, Dropbox, Google Drive, OneDrive, Box, Mailchimp, HubSpot, Salesforce, and Zoom.

Miro is a collaborative online whiteboard with over 1,000 templates including mind maps, Kanban boards, Gantt charts, product wireframes, research boards, and flowcharts.

Why I picked Miro: This platform is an excellent resource for your brainstorming sessions with the creative team, especially if your team is largely remote. Its infinite canvas and a vast array of templates give you multiple options to present information to distributed teams. The platform also supports the expression of ideas in multiple formats, including text, images, and videos.

Moreover, features like Miro Assist help generate ideas from basic prompts, while TalkTrack enables the asynchronous explanation of process maps. Additionally, asynchronous collaboration features, such as comments and reactions, facilitates continuous input from team members.

Miro Standout Features & Integrations

Features include AI capabilities that you can use to help with tasks like clustering sticky notes and fleshing out rough ideas. The tool also has an extensive library of templates for specific project use cases and milestones like project timelines, kickoffs, and project planning.

Integrations with a whole suite of tools, including Zoom, Figma, Asana, Monday.com, Confluence, Microsoft Teams, Jira, Slack, Google Drive, Box, Airtable, Notion, Azure, and Webex. Some integrations are limited to paid plans only.

SAS is an analytics, artificial intelligence, and data platform that helps makes sense of all the data your company produces.

Why I picked SAS: The company has a product called SAS IT Resource Management that helps you monitor your IT enterprise. This not only keeps track of people, but of all resources that impact an IT operation.

Using this product, you manage a data warehouse created from the needs of all your organization. From this data source, you can extract reports and digested information that will help you make better informed decisions.

SAS Standout Features & Integrations

Features include AI capabilities that help you plan and develop marketing content and creative, as well as an embedded customer data platform that you can use to collect and sort customer data, as well as features for audience targeting, behavioral data collection, and identity resolution.

Integrations in this tool are available through its REST API. IT teams can use it to build custom integrations and connect your current tech stack with this platform.

Kintone is a customizable marketing resource management platform used by teams at Volvo Trucks North America, Japan Airlines, Shiseido, and over 23,000 organizations worldwide. Their unique approach to marketing management lets you build a wide variety of customizable “apps” either from scratch, using templates or from your existing spreadsheets, for data management, business processes, and workflows. Kintone apps can be customized for project management, CRM, partner databases, expense reports, shared to-do lists, event management, product feedback, and much more.

Why I picked Kintone: It lets you build no-code project tracking apps by dragging and dropping elements that you want to see onto the page: rich text fields, date fields, drop-down menus, number fields with built-in calculations, spaces for attachments, user or group selection menus, related data from other apps, tables, and more.

Once you’ve built the app you want, you can use it to more easily manage whatever data and tasks you and your team need to track. And with custom notifications and reminders as well as detailed permissions settings, your collaboration tool can look and work however you want it to.

Kintone’s built-in communication features also allow teams to discuss projects directly in the app and in topic or project-based threads. Dedicated “spaces” organize everything your team needs for your project, including task-tracking apps and searchable conversation threads.

Kintone Standout Features & Integrations

Features include a 'Space-Level App Integration' feature for creating dedicated project spaces with custom apps, task trackers, and shared files. Its automated workflow handoff capabilities also allow you to design workflows with conditional logic so tasks move easily between team members based on predefined criteria.

Integrations include free native plugins built by the Kintone team as well as integrations with other tools like Slack, Gmail, Google Calendar, Outlook, Tableau, Dropbox, Salesforce, HubSpot, Eventbrite, WordPress, QuickBooks, MailChimp, and many more through a paid plan with Zapier or via API integrations.

Meisterplan assists with all aspects of project portfolio management and capacity planning. Its tools allow you to effectively manage the present and plan for the future. This is in addition to advanced features—such as a resource monitor—that assist with understanding the impact of changes to marketing operations.

Meisterplan costs from $719/month and has a free trial.

Allocadia, now called Uptempo, is a marketing insights platform designed to help marketers plan better, and spend smarter.

Why I picked Allocadia: This tool can help you make sure projects are delivered on time, most times. Primarily because of the capacity planning and built-in approval workflows it offers. With the resource view, you can see the allocation of each resource based on capacity, drag and drop tasks to balance utilization, and get information on who is available to manage extra work.

Allocadia Standout Features & Integrations

Features include predictive analytics, intelligent scheduling, metadata capture for Ad campaigns, in-app collaboration with mentions and comments, dashboards, proofing workflows, and project financials.

Integrations include Concur, Marketo, Tableau, Salesforce, Jira, Adobe Workfront, and Coupa. Additionally, there is available APIs so your team can build custom integrations with your current tools.

Ravetree is a complete project and resource management software that's well-suited to marketing agencies with its client-facing features as well as billing and budgeting capabilities.

Why I picked Ravetree: Marketing teams at any type of organization can use this software to manage their resources, track employee time, and optimize their outputs. Timesheets and timers allow team members to account for their working hours and compare them against estimates. Time off requests can be sent and approved through the system, and work can be delegated accordingly. Employees can also be grouped into various team structures to support effective project execution.

What makes this software particularly well suited to marketing agencies are its client-facing features. Teams can create a client portal to keep their contacts up-to-date on their progress, and the platform even has a built-in CRM. Request forms can also be built in the system, making it easy to collect the necessary information for new projects and initiatives. The software also has billing and invoicing capabilities, including sending out estimates to clients and tracking project budgets.

Ravetree Standout Features & Integrations

Features include custom working hours, employee grouping, utilization timelines, allocated vs remaining comparisons, time off requests, project templates, portfolios, dependencies, client portals, client request forms, budgets and billing, and file management.

Integrations include Box, Dropbox, Facebook, HubSpot, Instagram, Github, Google Drive, Gmail, OneDrive, Outlook, QuickBooks, and Stripe.