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10 Best Marketing Resource Management Software In 2022

The Best Marketing Resource Management Software List

Here’s a list of the best marketing resource management software available in 2022:

  1. Wrike

    Best collaborative marketing resource management software

  2. monday.com

    Best for beginners

  3. Kantata (formerly Mavenlink + Kimble)

    Best resource management software for scaling organizations

  4. SAS Customer Intelligence 360

    Best for complete planning

  5. Kintone

    Best for building custom marketing apps

  6. Screendragon

    Best marketing proofing and approvals system

  7. Allocadia

    Best for budget owners

  8. Meisterplan

    Best for capacity planning

  9. Shopperations

    Best for retail and brand marketers

  10. MARMIND

    Best for marketing budget planning

Below, we compare the best marketing resource management software for 2022.

With this information, I hope that you’ll find the marketing resource management software that’s best for you, your team, and your budget.

In addition to a list of the best software solutions, there’s a detailed overview of features, screenshots, and use cases.

I also answer some of the most frequently asked questions about MRM software. This information will help you make an informed and confident decision, ensuring that you choose the best software the first time around.

Marketing Resource Management Software Comparison Criteria

What do I look for when I select the best marketing resource management software? Here’s a summary of my evaluation criteria:

  1. User Interface (UI): Is it attractive? Is it easy to navigate from section to section and task to task?
  2. Usability: Is it easy to learn? Is it simple to train new marketing team members and marketing departments on how to use it? Does it allow you to easily track your marketing activities and digital marketing campaigns?
  3. Integrations: Are there any pre-built integrations to software you are already using, like marketing project management software? Does the tool provide access to templates?
  4. Value for $: What do you get in exchange for your investment? Is the pricing structure clear and flexible?

Marketing Resource Management Software Key Features

  1. Apps and integrations: With the right apps and integrations, you can customize marketing resource management software to meet your specific requirements. Popular integrations include those for project management software (Asana and Trello), calendars (Google Calendar), and productivity apps (Slack).
  2. Visualization: The ability to visualize your marketing team’s workload allows you to more efficiently plan projects, monitor progress, and more. For example, you can track team member progress in each stage.
  3. Forecasting: Resource forecasting will save you time and money while eliminating the stress of not knowing what comes next.
  4. Reporting: It doesn’t matter if you’re sharing reports with other team members, a supervisor, or stakeholders, clear and consistent reporting can help. Reports can include budget data such as budget disbursed or remaining budget, as well as personnel associated with each project.

More about the common features of resource management software here.

marketing resource management software logos list

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Overviews Of The 10 Best Marketing Resource Management Software

Here’s a brief description of each of the marketing resource management software on my list, showing what it does best, screenshots of top features, and more.

1

Wrike

Best collaborative marketing resource management software

Wrike is a marketing project management software that provides visibility across an entire team’s work, so you can visualize capacity at a glance and balance resources appropriately. Wrike is highly configurable and allows users to customize workflows, dashboards, reports, and request forms to suit their specific needs. Wrike’s powerful resource management features enable consistent on-target delivery, ensure workload balance, and help your team deliver on time and on budget.

Wrike’s user-friendly interface enables users to work how they want, whether that’s switching between Kanban boards, using interactive drag-and-drop Gantt charts, or launching workload views to visualize priorities. Wrike features time and expense tracking, intuitive task and project management, visual proofing, pre-built templates for common marketing tasks, reporting, and resource management and allocation.

Wrike has an intuitive navigation with distinct Spaces, folders, and tasks. Easily switch from the home screen to timesheets, dashboards, calendars, reports, and the activity stream. Wrike also has a dedicated help center with interactive training, videos, and a helpful ‘Getting Started’ guide.

Wrike offers 400+ pre-built native integrations, including the most popular file management software from Microsoft, Google, and Dropbox, along with sales and marketing software from Salesforce and Marketo.

Wrike starts at $9.80 per user per month and is suitable for teams of five or more. There are four different price points, including a free version and plans which allow users to invite free external collaborators to a paid account.

14-day free trial

From $9.80/user/month

2

monday.com

Best for beginners

Monday may be the best solution for beginners, but it’s designed for users of all experience levels. The class-leading user interface allows you to easily streamline resource management, such as by status, manager, location, and timeframe. There’s also a simple to use comment management system for in-app communication.

Monday costs costs from $8/user/month and comes with a free 14-day trial. They offer a free plan for up to 2 users.

14-day free trial

From $10/user/month

3

Kantata (formerly Mavenlink + Kimble)

Best resource management software for scaling organizations

Kantata is a well-rounded tool that bridges the core planning, execution, project accounting, and analysis systems in a single operating environment. It has modules for project management, accounting, resource management, business intelligence, and team collaboration. On top of this, it offers a system of dashboards, live time and expense tracking features, a great documenting system. And all of these best-in-class features are delivered through straightforward and minimalistic design.

Kantata ticks off all the boxes when it comes to RM features. The resource management module offers real-time utilization and margins at the project and even the task level. Some key features include resource forecasting, capacity management, skills management, scenario planning, and role-based planning.

Drilling down into its other features, the BI suite module supplies built-in reports, custom reporting, trend analysis, data visualization, as well as data integration with other systems. The software also provides more accounting tools than many others, with project costing, project and task budget management, real-time utilization and margin tracking, invoicing, rate cards, and robust integrations into back-end financial systems. It also has some good contextual collaboration features to communicate in both provide and public discussions around tasks, projects, and many other project objects.

I could go on and on about Kantata's features because there really are too many to list—it’s a comprehensive RM suite, that, despite requiring time to truly master, has been recognized as being easy to use and learn. What’s more, the company leverages its professional services expertise as part of their offering, making available their Kantata BI Consultants who can build reports specifically for your business. As well, they provide some great training resources that can help mitigate the risks and costs of implementation.

Kantata takes a unique approach to integrations. As part of their “API-first strategy”, they’ve built a solution that doesn’t require a third party in order to integrate with any apps. They provide an integration platform (called M-Bridge) that’s designed to simplify integration between Kantata and other business apps like CRM, HCM, and financial software. On top of the M-Bridge platform, Kantata provides several pre-built integrations with these tools: Expensify, G Suite, Xero, Salesforce, Netsuite, Jira, Hubspot, Slack, Concur, Dynamics 365, Qualtrics, Quickbooks, and Sage Intacct.

Kantata offers plans to meet your needs. Choose from resource management to complete PSA with advanced BI. To receive accurate pricing information, contact Kantata directly.

Pricing upon request

4

SAS Customer Intelligence 360

Best for complete planning

SAS is a marketing resource management software that can fit the needs of both small and large teams. The planning features are excellent, and include tools such as analytics tools, artificial intelligence (AI) guidance tools, and tools for cross-team & cross-application collaboration.

SAS starts at $8,700 per license.

Free Demo

From $8,700/year

5

Kintone

Best for building custom marketing apps

Kintone is a customizable marketing resource management platform used by teams at Volvo Trucks North America, Japan Airlines, Shiseido, and over 23,000 organizations worldwide. Their unique approach to marketing management lets you build a wide variety of customizable “apps” either from scratch, using templates or from your existing spreadsheets, for data management, business processes, and workflows. Kintone apps can be customized for project management, CRM, partner databases, expense reports, shared to-do lists, event management, product feedback, and much more.

Kintone lets you build no-code project tracking apps by dragging and dropping elements that you want to see onto the page: rich text fields, date fields, drop-down menus, number fields with built-in calculations, spaces for attachments, user or group selection menus, related data from other apps, tables, and more.

Once you’ve built the app you want, you can use it to more easily manage whatever data and tasks you and your team need to track. And with custom notifications and reminders as well as detailed permissions settings, your collaboration tool can look and work however you want it to.

Kintone’s built-in communication features also allow teams to discuss projects directly in the app and in topic or project-based threads. Dedicated “spaces” organize everything your team needs for your project, including task-tracking apps and searchable conversation threads.

There are so many ways to customize Kintone it can be hard to know where to start. Read the starter blog “What Can You Build with Kintone?” or watch Creating an App from Scratch for a quick look at how the drag-and-drop builder works.

Kintone lets you expand its capabilities with both free native plugins built by the Kintone team as well as integrations with other tools like Slack, Gmail, Google Calendar, Outlook, Tableau, Dropbox, Salesforce, HubSpot, Eventbrite, WordPress, QuickBooks, MailChimp, and many more through a paid plan with Zapier or via API integrations.

Kintone costs $24/user/month with a minimum requirement of 5 users. They offer a 30-day free trial (no credit card required) and discounted prices for nonprofits and educators. Kintone’s team also offers a free custom app build as part of the free trial process.

30 days free trial

From $24/user/month

6

Screendragon

Best marketing proofing and approvals system

Screendragon is a marketing operations platform trusted by global brands and agencies like Kellogg’s, BP, The International Olympic Committee and McCann World Group. It is designed for scaling marketing teams with advanced resource management functionality including resource forecasting, real-time utilization, capacity heatmaps, AI staff recommendations and much more.

It comes with features for management, resource management, budget management, workflow automation and time and expense tracking. Screendragon is customizable, giving you control over branded UX, smart custom forms, personalized dashboards, custom reporting and advanced permission levels.

Screendragon's task management features include visual Kanban boards, interactive Gantt charts, and list views as options for interfaces.

Screendragon provides deep integrations with leading ERP systems such as SAP and PeopleSoft. It offers thousands of integrations with popular apps through Zapier like Jira, Trello, Slack, Box, Google Drive, Office 365 and Microsoft Dynamics. It also has an open API, enabling custom integrations with any system.

Screendragon starts from $20/user/month and a free demo is available.

Not available

Available upon request

7

Allocadia

Best for budget owners

Allocadia is designed for budget owners who need an easier way to allocate and manage budget with the goal of targeted spending and a higher ROI. By connecting investment and returns data, you’ll always know what’s working and what’s not from a budget perspective.

Allocadia costs from $99 per user/month and has a free trial.

Free trial

From $99/user/month

8

Meisterplan

Best for capacity planning

Meisterplan assists with all aspects of project portfolio management and capacity planning. Its tools allow you to effectively manage the present and plan for the future. This is in addition to advanced features—such as a resource monitor—that assist with understanding the impact of changes to marketing operations.

Meisterplan costs from $719/month and has a free trial.

Free trial

From $719/month

9

Shopperations

Best for retail and brand marketers

Shopperations is a MRM software built for retail and brand marketers, with a focus on budgeting. The tool includes robust budget monitoring and management features, including breakdowns by brand, budget type, and designation. Also helpful is the tool’s ability to allocate and track funds by brand or product.

Shopperations has customized pricing that is available upon request.

Upon request

10

MARMIND

Best for marketing budget planning

MARMIND is an all-in-one solution for marketing resource management. Core functionalities belong to one of three categories: planning, organization, and monitoring. The centralized dashboard provides access to your to-do list, task status, content management system, and automated email reports.

MARMIND costs from $1,200/month for five users.

From $1,200/month for five users

Need expert help selecting the right Project Resource Management Software?

We’ve joined up with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s Project Resource Management Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business's needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.

It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:

Summary Of 10 Best Marketing Resource Management Software

It’s easy to be overwhelmed by the baffling array of marketing project management software tools out there. Below, we’ve put together a reader-friendly table neatly summarizing basic info about the tools described in this article. We’ve investigated the pricing and availability of free trials and demo versions for you to make a side-by-side comparison that much simpler.

Tool Free Option Price
1
Wrike

Best collaborative marketing resource management software

14-day free trial

From $9.80/user/month Visit Website
2
monday.com

Best for beginners

14-day free trial

From $10/user/month Visit Website
3
Kantata (formerly Mavenlink + Kimble)

Best resource management software for scaling organizations

Not available

Pricing upon request Visit Website
4
SAS Customer Intelligence 360

Best for complete planning

Free Demo

From $8,700/year Visit Website
5
Kintone

Best for building custom marketing apps

30 days free trial

From $24/user/month Visit Website
6
Screendragon

Best marketing proofing and approvals system

Not available

Available upon request Visit Website
7
Allocadia

Best for budget owners

Free trial

From $99/user/month Visit Website
8
Meisterplan

Best for capacity planning

Free trial

From $719/month Visit Website
9
Shopperations

Best for retail and brand marketers

Upon request

Visit Website
10
MARMIND

Best for marketing budget planning

Not available

From $1,200/month for five users Visit Website

Other Marketing Resource Management Software Options

Here are a few more that didn’t make the top list:

  1. 10,000ft by Smartsheet: Best for project planning
  2. Adobe Campaign: Best for integrating multiple marketing channels
  3. MRP Prelytix: Best for account-based marketing
  4. IntelligenceBank Digital Asset Management: Best for asset management amongst multiple teams
  5. LeanData: Best for existing Salesforce users
  6. Bizible: Best for B2B marketing teams
  7. FunnelDash: Best for built-in social media management
  8. MarcomCentral: Best for ease-of-use
  9. Attribution: Best for B2C marketing teams
  10. Vya: Best for marketing automations
  11. ReportGarden: Best for marketing analytics
  12. BrandMaker: Best for built-in marketing calendars
  13. SAP Marketing Cloud: Best for email marketing templates
  14. Hive9: Best for built-in financials and budgeting capabilities
  15. Percolate: Best for combined resource management & campaign management
  16. Welcome: Best for virtual event management
  17. InfiniGrow: Best for SaaS marketers
  18. CampaignDrive by Pica9: Best for building and creating ads
  19. Infor Marketing Resource Management: Best for market segmentation
  20. Dreamdata.io: Best for revenue attribution
  21. Ontrack Workflow: Best for brand asset management
  22. TapClicks: Best for built-in business intelligence capabilities
  23. NetX: Best for custom metadata fields
  24. Filecamp: Best for easy-setup and onboarding

Find more options for resource management software on our list here! If you’re looking for software for marketing agencies, our list of advertising agency software might help.

What Are The Benefits Of Using A Marketing Resource Management Solution?

  1. Improve marketing ROI: With the right MRM solution in place, there’s a greater chance of improving your marketing return on investment (ROI).
  2. Flexibility: The best MRM systems are flexible, thus allowing you to create a system that works best for you and your team.
  3. Tech support: With a DIY approach to marketing resource management, you don’t have access to tech support or customer service. But when you choose a software application, there are people dedicated to providing you with the best possible customer experience.

Learn more about the benefits of resource management software here.

How Do You Compare MRM Software?

  1. Features: No two solutions have the same feature list, so this is a good place to begin your comparison. From content management to marketing automation, there are features for every team or user. Make sure to choose something that will fit your use case.
  2. Price: You’re seeking a better workflow and a way to automate tasks, but only if it fits into your budget. Compare software solutions with your monthly and annual budget in mind.
  3. Usability: Marketers don’t want to spend hours on end learning how to use a new software application. For this reason, most solutions are user-friendly, but remember, some will suit you better than others.

What Do You Think About These Marketing Resource Management Software?

What are your thoughts on the best marketing resource management software for 2022? Do you have any experience with the above marketing and project management tools? Would you add others to this list? How can these help you with strategic planning?

Share your thoughts and feedback in the comment section below, and sign up for our newsletter for the latest insights from top thinkers in the digital project management niche. Join our membership program — we’re a fast-growing community of digital project managers leading change in the field.

Related Read: 10 Best Enterprise Digital Asset Management Software For 2022

List of Related Tools: Resource Tracking Software

By Ben Aston

I’m Ben Aston, a digital project manager and founder of thedpm.com. I've been in the industry for more than 15 years working in the UK at London’s top digital agencies including Dare, Wunderman, Lowe and DDB. I’ve delivered everything from film to CMS', games to advertising and eCRM to eCommerce sites. I’ve been fortunate enough to work across a wide range of great clients; automotive brands including Land Rover, Volkswagen and Honda; Utility brands including BT, British Gas and Exxon, FMCG brands such as Unilever, and consumer electronics brands including Sony.

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