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Resource Management & Scheduling Tools
10 Best Marketing Resource Management Software In 2023

The Best Marketing Resource Management Software

Here’s the shortlist of software I believe is the best.

  1. 1. Wrike — Best collaborative marketing resource management software
  2. 2. monday.com — Best for beginners
  3. 3. Kantata — Best resource management software for scaling organizations
  4. 4. Kintone — Best for building custom marketing apps
  5. 5. Hub Planner — Best customizable reporting tool
  6. 6. Ravetree — Best for marketing agencies
  7. 7. Miro — Best for creative meetings & communications
  8. 8. SAS Customer Intelligence 360 — Best for complete planning
  9. 9. Allocadia — Best for budget owners
  10. 10. MARMIND — Best for marketing budget planning (not free)

Marketing resource management software helps marketing teams make sense of all the resources they have. This includes people, budget, freelancers, vendors, and anything related to marketing operations.

The MRM category, created in 2001, went through a transformation in 2017 that defined resource management as a series of independent categories that address different marketing processes that reflect the way companies operate in the digital era. The three categories are work management, asset management, and performance management.

What this change did was set expectations for companies. Therefore, instead of buying an all-in-one solution, companies were expected to have different tools for different needs.

The overviews below reflect standout features and highlight what the MRM tools are good for.

Overviews Of The 10 Best Marketing Resource Management Software

Here’s a brief description of each of the marketing resource management software on my list and top features for each. Feel free to check out how I picked the software at any time.

1

Wrike

Best collaborative marketing resource management software

Wrike is a marketing project management software that provides visibility across an entire team’s work, so you can visualize capacity at a glance and balance resources appropriately.

Why I picked Wrike: It is highly configurable and allows users to customize workflows, dashboards, reports, and request forms to suit their specific needs. Wrike’s powerful resource management features enable consistent on-target delivery, ensure workload balance, and help your team deliver on time and on budget. 

Wrike’s user-friendly interface enables users to work how they want, whether that’s switching between Kanban boards, using interactive drag-and-drop Gantt charts, or launching workload views to visualize priorities. Wrike features time and expense tracking, intuitive task and project management, visual proofing, pre-built templates for common marketing tasks, reporting, and resource management and allocation.

Wrike has an intuitive navigation with distinct Spaces, folders, and tasks. Easily switch from the home screen to timesheets, dashboards, calendars, reports, and the activity stream. Wrike also has a dedicated help center with interactive training, videos, and a helpful ‘Getting Started’ guide.

Wrike Standout Features & Integrations

Features include job role placeholders, visual allocation information, easy re-assigning of tasks, time tracking, and budget management.

Integrations include 400+ pre-built native integrations, including the most popular file management software from Microsoft, Google, and Dropbox, along with sales and marketing software from Salesforce and Marketo.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.2 2544

Free plan available

From $9.80/user/month

2

monday.com

Best for beginners

monday.com is a work management platform where you can easily manage complex workflows, tasks, and processes at scale.

Why I picked monday.com: This company has a product made specifically for marketing teams called monday marketer. And just like their work management and Sales CRM products, it’s designed for users of all experience levels. This is because it is hyper-customizable and can fit almost every use case you can think of.

Its resource management capabilities are concentrated in its workload view, available in the Pro and Enterprise plans. This view can help you measure the workload assigned to your team members, see allocation based on colors, and get detailed information on the tasks each person is working on.

monday.com Standout Features & Integrations

Features include a digital asset manager, event management, templates, campaign tracking, a content calendar, proofing, and approval workflows for creative projects.

Integrations include SurveyMonkey, Typeform, Hubspot, Mailchimp, Adobe Creative Cloud, Data Studio, Semrush, and Hootsuite.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7 8065

14-day free trial + freemium plan available

From $8/user/month (billed annually, min 3 seats)

3

Kantata

Best resource management software for scaling organizations

Kantata is a well-rounded tool that bridges the core planning, execution, project accounting, and analysis systems in a single operating environment. It has modules for project management, accounting, resource management, business intelligence, and team collaboration. On top of this, it offers a system of dashboards, live time and expense tracking features, a great documenting system. And all of these best-in-class features are delivered through straightforward and minimalistic design.

Why I picked Kantata: It ticks off all the boxes when it comes to RM features. The resource management module offers real-time utilization and margins at the project and even the task level. Some key features include resource forecasting, capacity management, skills management, scenario planning, and role-based planning.

Drilling down into its other features, the BI suite module supplies built-in reports, custom reporting, trend analysis, data visualization, as well as data integration with other systems. The software also provides more accounting tools than many others, with project costing, project and task budget management, real-time utilization and margin tracking, invoicing, rate cards, and robust integrations into back-end financial systems. It also has some good contextual collaboration features to communicate in both provide and public discussions around tasks, projects, and many other project objects.

I could go on and on about Kantata's features because there really are too many to list—it’s a comprehensive RM suite, that, despite requiring time to truly master, has been recognized as being easy to use and learn. What’s more, the company leverages its professional services expertise as part of its offering, making available its Kantata BI Consultants who can build reports specifically for your business. As well, they provide some great training resources that can help mitigate the risks and costs of implementation.

Kantata Standout Features & Integrations

Features include resource management, workload and allocation views, skills database, skill gap, projected demand, and projected profitability.

Integrations. As part of their “API-first strategy”, they’ve built a solution that doesn’t require a third party in order to integrate with any apps. They provide an integration platform (called M-Bridge) that’s designed to simplify integration between Kantata and other business apps like CRM, HCM, and financial software. On top of the M-Bridge platform, Kantata provides several pre-built integrations with these tools: Expensify, G Suite, Xero, Salesforce, Netsuite, Jira, Hubspot, Slack, Concur, Dynamics 365, Qualtrics, Quickbooks, and Sage Intacct.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.1 715

Free demo available

Pricing upon request

4

Kintone

Best for building custom marketing apps

Kintone is a customizable marketing resource management platform used by teams at Volvo Trucks North America, Japan Airlines, Shiseido, and over 23,000 organizations worldwide. Their unique approach to marketing management lets you build a wide variety of customizable “apps” either from scratch, using templates or from your existing spreadsheets, for data management, business processes, and workflows. Kintone apps can be customized for project management, CRM, partner databases, expense reports, shared to-do lists, event management, product feedback, and much more.

Why I picked Kintone: It lets you build no-code project tracking apps by dragging and dropping elements that you want to see onto the page: rich text fields, date fields, drop-down menus, number fields with built-in calculations, spaces for attachments, user or group selection menus, related data from other apps, tables, and more.

Once you’ve built the app you want, you can use it to more easily manage whatever data and tasks you and your team need to track. And with custom notifications and reminders as well as detailed permissions settings, your collaboration tool can look and work however you want it to.

Kintone’s built-in communication features also allow teams to discuss projects directly in the app and in topic or project-based threads. Dedicated “spaces” organize everything your team needs for your project, including task-tracking apps and searchable conversation threads.

There are so many ways to customize Kintone it can be hard to know where to start. Read the starter blog What Can You Build with Kintone?or watch Creating an App from Scratch for a quick look at how the drag-and-drop builder works.

Kintone Standout Features & Integrations

Features include a pre-built application library, private messaging, enhanced process management, real-time custom graphs and charts, and granular permission controls.

Integrations include free native plugins built by the Kintone team as well as integrations with other tools like Slack, Gmail, Google Calendar, Outlook, Tableau, Dropbox, Salesforce, HubSpot, Eventbrite, WordPress, QuickBooks, MailChimp, and many more through a paid plan with Zapier or via API integrations.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6 197

30-day free trial

From $24/user/month

5

Hub Planner

Best customizable reporting tool

Hub Planner software is a resource management software with scheduling, time tracking, and project management features.

Why I Picked Hub Planner: The software can be used to allocate team members to specific projects and tasks based on their skill sets and capacity, helping managers effectively delegate work on multi-expertise teams. Scheduling can be done with the platform's drag-and-drop interface, giving users a clear overview of who's working on what, when. Each team member can track their time with the software for effective capacity planning and resource forecasting.

The software's budgeting tool provides real-time project costs, helping teams track expenses as they progress and avoid overspending. Resource utilization, individual projects, and budgets can be tracked with the software's reporting tool. Reports can be customized to include whatever information is relevant to the user, and exported in various formats to share or store.

Hub Planner Standout Features & Integrations

Features include PTO planning, timesheets, reporting, skills matching, task management, templates, drag and drop scheduler, project budgets, approval flow, and a smart scheduler.

Integrations can be configured using the software's API or with a paid Zapier account.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.2 16

30-day free trial

From $7/user/month (billed annually)

6

Ravetree

Best for marketing agencies

Ravetree is a complete project and resource management software that's well-suited to marketing agencies with its client-facing features as well as billing and budgeting capabilities.

Why I picked Ravetree: Marketing teams at any type of organization can use this software to manage their resources, track employee time, and optimize their outputs. Timesheets and timers allow team members to account for their working hours and compare them against estimates. Time off requests can be sent and approved through the system, and work can be delegated accordingly. Employees can also be grouped into various team structures to support effective project execution.

What makes this software particularly well suited to marketing agencies are its client-facing features. Teams can create a client portal to keep their contacts up-to-date on their progress, and the platform even has a built-in CRM. Request forms can also be built in the system, making it easy to collect the necessary information for new projects and initiatives. The software also has billing and invoicing capabilities, including sending out estimates to clients and tracking project budgets.

Ravetree Standout Features & Integrations

Features include custom working hours, employee grouping, utilization timelines, allocated vs remaining comparisons, time off requests, project templates, portfolios, dependencies, client portals, client request forms, budgets and billing, and file management.

Integrations include Box, Dropbox, Facebook, HubSpot, Instagram, Github, Google Drive, Gmail, OneDrive, Outlook, QuickBooks, and Stripe.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.1 23

7-day free trial

From $29/user/month

7

Miro

Best for creative meetings & communications

Miro is a collaborative online whiteboard with over 1,000 templates including mind maps, Kanban boards, Gantt charts, product wireframes, research boards, and flowcharts.

Why I picked Miro: This platform is an excellent resource for your brainstorming sessions with the creative team. Its infinite canvas and a vast array of templates give you multiple options to present information to distributed teams.

At The Digital Project Manager, we use Miro to map out content clusters and to visualize content workflows from start (brainstorming ideas) to finish (publishing the content on our site).

Miro Standout Features & Integrations

Features include video chat, an activity timer, voting polls, boards and templates for brainstorming, task libraries for list making and assigning, feedback exchange channels, and the ability to work simultaneously.

Integrations with a whole suite of tools, including Zoom, Figma, Asana, Microsoft Teams, Jira, Slack, Google Drive, Box, Airtable, Notion, Azure, and Webex. Some integrations are limited to paid plans only.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.8 3414

Free plan available

From $10/user/month

8

SAS Customer Intelligence 360

Best for complete planning

SAS is an analytics, artificial intelligence, and data platform that helps makes sense of all the data your company produces.

Why I picked SAS: The company has a product called SAS IT Resource Management that helps you monitor your IT enterprise. This not only keeps track of people, but of all resources that impact an IT operation.

Using this product, you manage a data warehouse created from the needs of all your organization. From this data source, you can extract reports and digested information that will help you make better informed decisions.

SAS Standout Features & Integrations

Features include tools such as analytics tools, artificial intelligence (AI) guidance tools, and tools for cross-team & cross-application collaboration.

Integrations in this tool are available through its REST API. IT teams can use it to build custom integrations and connect your current tech stack with this platform.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5 2

Free trial available

Pricing upon request

9

Allocadia

Best for budget owners

Allocadia, now called Uptempo, is a marketing insights platform designed to help marketers plan better, and spend smarter.

Why I picked Allocadia: This tool can help you make sure projects are delivered on time, most times. Primarily because of the capacity planning and built-in approval workflows it offers. With the resource view, you can see the allocation of each resource based on capacity, drag and drop tasks to balance utilization, and get information on who is available to manage extra work.

Allocadia Standout Features & Integrations

Features include predictive analytics, intelligent scheduling, metadata capture for Ad campaigns, in-app collaboration with mentions and comments, dashboards, proofing workflows, and project financials.

Integrations include Concur, Marketo, Tableau, Salesforce, Jira, Adobe Workfront, and Coupa. Additionally, there is available APIs so your team can build custom integrations with your current tools.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.1 97

Free trial

From $99/user/month

10

MARMIND

Best for marketing budget planning (not free)

MARMIND is an all-in-one solution for marketing resource management that helps you keep your marketing plans under control.

Why I picked MARMIND: Even though this is not a free tool, I wanted to have an option for marketing agencies who might be looking for tools to help them with their workflows and resources within a marketing project.

This tool provides you with the task management features you need to keep your team aligned and gives them a place where they can interact between them as they work through the projects. However, it also lets them communicate with the client for approvals, using the proofing features for marketing collateral.

Finally, you can have all your creative assets in one place as it has a file management feature that lets you upload files and different versions of each in a controlled environment where you can configure naming conventions that will make everything easy to find.

MARMIND Standout Features & Integrations

Features include cost and budgeting, omnichannel campaign planning, creative brief templates, cross-team collaboration using boards, and reporting.

Integrations include ActiveCampaign, Adobe Experience Manager, Brandfolder, Bynder, Hootsuite, Google Analytics, Salesforce, Tableau, and Sprinklr.

From $1,200/month for five users

Need expert help selecting the right Project Resource Management Software?

We’ve joined up with Crozdesk.com to give all our readers (yes, you!) access to Crozdesk’s software advisors. Just use the form below to share your needs, and they will contact you at no cost or commitment. You will then be matched and connected to a shortlist of vendors that best fit your company, and you can access exclusive software discounts!

Best Marketing Resource Management Comparison Chart

Here is a convenient table where you can compare the tools we just covered. If you want to expand your tool research, keep scrolling to our ‘Other Options’ section.

Tool Free Option Price
1
Wrike

Best collaborative marketing resource management software

Free plan available

From $9.80/user/month Visit Website
2
monday.com

Best for beginners

14-day free trial + freemium plan available

From $8/user/month (billed annually, min 3 seats) Visit Website
3
Kantata

Best resource management software for scaling organizations

Free demo available

Pricing upon request Visit Website
4
Kintone

Best for building custom marketing apps

30-day free trial

From $24/user/month Visit Website
5
Hub Planner

Best customizable reporting tool

30-day free trial

From $7/user/month (billed annually) Visit Website
6
Ravetree

Best for marketing agencies

7-day free trial

From $29/user/month Visit Website
7
Miro

Best for creative meetings & communications

Free plan available

From $10/user/month Visit Website
8
SAS Customer Intelligence 360

Best for complete planning

Free trial available

Pricing upon request Visit Website
9
Allocadia

Best for budget owners

Free trial

From $99/user/month Visit Website
10
MARMIND

Best for marketing budget planning (not free)

Not available

From $1,200/month for five users Visit Website

Other Options

Here are a few more options that did not make it to the top 10 but are worth you looking at if you want to expand your research.

  1. NetSuite

    Best for analytics

  2. Acquia DAM (Widen)

    Best for managing marketing content and materials

  3. Bynder

    Best for establishing a creative workflow

  4. Screendragon

    Best marketing proofing and approvals system

  5. Meisterplan

    Best for capacity planning

  6. Float

    Best for basic applications

  7. TapClicks

    Best for built-in business intelligence capabilities

  8. LeanData

    Best for existing Salesforce users

  9. MarcomCentral

    Best for ease-of-use

  10. ReportGarden

    Best for marketing analytics

  11. Filecamp

    Best for easy-setup and onboarding

  12. Hive9

    Best for built-in financials and budgeting capabilities

  13. InfiniGrow

    Best for SaaS marketers

  14. Adobe Campaign

    Best for integrating multiple marketing channels

  15. OnTrack Workflow

    Best for brand asset management

  16. Dreamdata.io

    Best for revenue attribution

  17. 10,000ft by Smartsheet

    Best for project planning

  18. CampaignDrive by Pica9

    Best for building and creating ads

  19. IntelligenceBank Digital Asset Management

    Best for asset management amongst multiple teams

  20. Vya

    Best for marketing automations

  21. FunnelDash

    Best for built-in social media management

  22. Percolate

    Best for combined resource management & campaign management

  23. Welcome

    Best for virtual event management

  24. Attribution

    Best for B2C marketing teams

  25. SAP Marketing Cloud

    Best for email marketing templates

  26. NetX

    Best for custom metadata fields

  27. MRP Prelytix

    Best for account-based marketing

  28. Infor Marketing Resource Management

    Best for market segmentation

  29. Bizible

    Best for B2B marketing teams

  30. BrandMaker

    Best for built-in marketing calendars

How I Picked The Best Marketing Resource Management Software

I evaluated and compared the most popular resource management tools on the market, both for their reviews and user interface. Then I weighed factors that make software a good option for managing resources within the marketing function. Finally, I defined the criteria below to evaluate the top 10 tools.

User Interface (UI)

I look for a tool that can centralize many of your marketing efforts and still look good. A clean interface makes it easy to find your way around the tool, makes it more intuitive, and quickly access information.

Usability

I see how easy it is to learn and master the tool. Therefore, I look at all the ways in which the tool teaches you to use it, including training, videos, and support. Is it simple to train new marketing team members and marketing departments on how to use it? Does it allow you to easily track your marketing activities and digital marketing campaigns?

Integrations

In this criterion, I look at the ways in which the tool expands its capability. Therefore, I add information about pre-built integrations with other cloud-based tools, custom connections using APIs, and third-party connectors. For example, we could use an integration to connect your tool to an asset management platform like Brandfolder or Bynder.

Pricing

I research the pricing structure of each tool. Then, I look at the plans and see if I can find information on price per month, free trials, and free versions. Finally, I share any discounts or special pricing I see relevant to you.

Marketing RM Software FAQs

Find answers to common questions other people ask about this topic.

marketing resource management software logos list

What's Next?

Now that you know some of the best marketing resource management tools, you might want to read our guide to resource availability in project management to get the most out of your team, boost morale, and improve output. You can also learn about 5 resource-leveling techniques that work or check out our ultimate guide to resource management plans.

Related tool lists:

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By Ben Aston

I’m Ben Aston, a digital project manager and founder of thedpm.com. I've been in the industry for more than 20 years working in the UK at London’s top digital agencies including Dare, Wunderman, Lowe and DDB. I’ve delivered everything from film to CMS', games to advertising and eCRM to eCommerce sites. I’ve been fortunate enough to work across a wide range of great clients; automotive brands including Land Rover, Volkswagen and Honda; Utility brands including BT, British Gas and Exxon, FMCG brands such as Unilever, and consumer electronics brands including Sony. Ben's a Certified Scrum Master, PRINCE2 Practitioner and productivity nut.

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