25 Best Marketing Project Management Software For 2025
15 Best Marketing Project Management Software Shortlist
Here are the best 15 marketing project management tools, out of 25 total that I reviewed.
Get free help from our project management software advisors to find your match.
Marketing project management software is the best way to make sure you deliver your campaigns and projects on time, on budget, and within scope. However, there are so many different software tools out there, and shortlisting the best gets tricky.
Using my experience managing marketing projects with this type of tool, I've reviewed and evaluated the options so you can find the right marketing project management software for your needs.
Why Trust Our Marketing Project Management Software Reviews
We’ve been testing and reviewing project management software since 2012. As project managers ourselves, we know how critical and difficult it is to make the right decision when selecting software.
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The Best Marketing Project Management Software Pricing Comparison Chart
Here’s a summary of each tool’s details.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 |  monday.com Plan marketing campaigns, next steps, and project milestones in one place. | Best for end-to-end solutions | 14-day free trial + free plan available | From $8/user/month (billed annually) | Website |
| 2 |  Wrike Build approvals and check points into your workflows. | Best for scaling organizations | Freemium version available | From $10/user/month (min of 2 seats) | Website |
| 3 |  Smartsheet Smartsheet lets you allocate resources and track used versus planned metrics by department. | Best for resource management | Free version available | From $7/user/month (billed annually) | Website |
| 4 |  Kantata Monitor your projects and track real-time project financials using the system's dashboards. | Best for professional services | Not available | Pricing upon request | Website |
| 5 |  Scoro Scoro's real-time dashboards provide insights into various aspects of your marketing projects. | Best for all-in-one project management | 14-day free trial + free demo available | From $26/user/month (billed annually) | Website |
| 6 |  Quickbase Design your customized workflows as business applications in QuickBase, and automate core tasks to streamline your processes. | Best for code-free automations | 30-day free trial + free demo available | From $35/user/month (billed annually, min 20 users) | Website |
| 7 |  Bonsai Agency Software Bonsai offers an all-in-one platform for managing various marketing project aspects, like task planning and billing. | Best for end-to-end agency projects | Free trial available | From $9/user/month (billed annually) | Website |
| 8 |  Zoho Projects Zoho Projects’ project management solution for marketing teams provides users with deeper insights into their project progress, expenses, and budgets. | Best for campaign goals and milestones | 10-day free trial + free plan available | From $4/user/month (billed annually) | Website |
| 9 |  Miro Miro allows users to visualize complex projects and campaigns quickly. | Best for visual collaboration | 30-day free trial + free plan available | From $8/user/month (billed annually) | Website |
| 10 |  Kintone Organize what your team is working on, from individual tasks to entire campaigns, and then track their impact all from Kintone’s centralized platform. | Best for building custom marketing apps | 30-day free trial | From $24/user/month | Website |
| 11 |  Teamwork.com Follow marketing projects across task boards, from prep to completion. | Best for project visibility | 30-day free trial | From $10.99/user/month (min 3 users, billed annually) | Website |
| 12 |  Planview Clarizen Track marketing project progress, status, budget, and more with Clarizen's project overview. | Best for digital marketing | Free trial + free demo available | Pricing upon request | Website |
| 13 |  Adobe Workfront Workfront's Task View allows you to see team members attached to tasks, hours, due dates, progress, and more. | Best for project workflows | Free demo available | Pricing upon request | Website |
| 14 |  FunctionFox Function Fox allows users to track estimated hours against actual hours visually. | Best for creative marketing projects | Free plan available | From $10/user/month (billed annually) | Website |
| 15 |  Basecamp Coordinate marketing efforts with messenger boards, automatic check-ins, and to-dos. | Best for project boards | 30-day free trial | From $15/user/month | Website |
How To Choose Marketing Project Management Software
As you're shortlisting, trialing, and selecting marketing project management software, consider the following:
- What problem are you trying to solve? Start by identifying the marketing project management feature gap you're trying to fill to clarify the features and functionality the marketing project management software needs to provide.
- Who will need to use it? To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the marketing team, or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all, or speed for your power users.
- What other tools it needs to work with? Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM, or HR software. You'll need to decide if the tools will need to integrate together, or alternatively, whether you can replace multiple tools with one consolidated marketing project management tool.
- What outcomes are important? Consider the result that the software needs to deliver to be considered a success, what capability you want to gain, what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance.
- How it would work within your organization? Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well and the areas that are causing issues. Every business is different—don’t assume that because a tool is popular that it'll work in your organization.
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Smartsheet
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.4 -
Wrike
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
monday.com
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.6
Best Marketing Project Management Software Reviews
Below, I review the best marketing agency project management software that I’ve used.
monday.com is an award-winning project management software used across diverse industries by companies like Hulu, BBC Studios, Coca-Cola, L’Oréal Paris, Adobe, and Deezer. They are designed to handle building robust custom workflows on their flexible, intuitive platform as well as demonstrating your marketing impact with comprehensive analytics dashboards and reports.
Why I picked monday.com: Its features for managing marketing projects include resource and project management modules with some great collaboration tools. For example, you can upload and attach files to cards, make comments, mention teammates, and more. It also offers a great project reporting dashboard that can collect data from multiple boards, allowing better tracking abilities of progress. And while monday.com doesn’t offer a complete set of tools for project accounting and invoicing solutions as other tools, you can use monday.com to track hours, timelines, and invoices.
Other tools like shared documents and whiteboards can help you and your team brainstorm on new projects, improve collaboration, and increase team communication.
monday.com Standout Features & Integrations
Features include shareable forms used in processes like project initiation, requirements gathering, and approvals, which helps speed them up and make sure you're getting input from everyone involved. The tool also includes expense tracking (via a customizable template) and the ability to create, edit, and customize content calendars.
Integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible via a paid plan with Zapier.
Wrike is an award-winning marketing project management platform that’s designed to improve marketing project management processes, enabling greater productivity and driving ROI.
Why I picked Wrike: It’s highly configurable, and you can customize workflows, dashboards, reports, and request forms to maximize your effort. Wrike’s simple interface allows you to switch between Kanban boards, interactive drag-and-drop Gantt charts, and workload views for visualizing priorities. Wrike features time and expense tracking, intuitive task and project management, visual proofing, templates for common marketing tasks, reporting, and resource management and allocation.
Wrike has an easy-to-use, intuitive interface and navigation with distinct Spaces, folders, and tasks. Switch from the home screen to timesheets, dashboards, calendars, reports, and the activity stream.
You also have access to various templates for common organizational processes, including marketing production management, operations, promotion, and more.
Wrike Standout Features & Integrations
Features include budgeting tools that let you customize everything from the preferred currency to hourly rates (you can also customize this for individual projects) and automatic calculations for planned vs actuals. You can also drag-and-drop team member work directly from the resource workload view and make bulk changes to workloads for the team as a whole.
Integrations include 400+ pre-built native integrations, including the most popular file management software from Microsoft, Google, and Dropbox, along with sales and marketing software from Salesforce and Marketo, and creative apps from Adobe.
Wrike has a dedicated help center with interactive training, videos, and a ‘Getting Started’ guide.
Smartsheet is a project management software with specific functions designed for marketing teams. It provides project management, workflow automation, resource management, and other tools.
Why I picked Smartsheet: This software is a good choice for marketing teams of any size. It provides not just project management, but also resource planning and a built-in digital asset management system with Brandfolder. You can track planned resources versus actual used, and consolidate all of your digital files and marketing assets in the same platform, with the ability to track asset performance.
When it comes to marketing project management, you can opt for a Gantt chart, calendar, grid, or card-style view. You can also set up workflow automation and no-code apps to alleviate some of your team's workload, and keep things consistent.
Smartsheet Standout Features and Integrations
Features include task dependencies that automatically calculate durations and adjust due dates when you make changes to preceding tasks, as well as a specific resource management module. This module allows you to reserve resources for specific tasks and projects, find resources with gaps in their schedules, and keep workloads balanced.
Integrations include Jira, Microsoft Office 365, Box, DocuSign, Adobe Creative Cloud, Slack, Google Workspace, Tableau, Salesforce, ServiceNow, Dropbox, OneDrive, Evernote, GitHub, and Zapier.
Kantata is a digital work management platform that caters to the needs of professional services businesses, making it a good choice for marketing agencies, consulting firms, and professional services businesses.
Why I picked Kantata: This software made it onto my list because it provides not just project management features, but also resourcing and financial management tools. On top of that, it has workflow management capabilities and team collaboration tools. This helps you centralize your work management in one platform, rather than keep things scattered across your tech stack.
Real-time financial oversight and project status updates keep your team on the ball and within planned budgets. You can manage projects across the complete lifecycle, assigning tasks and tracking progress as your team moves forward. Meanwhile, the business intelligence features let you track productivity, profitability, and more.
Kantata Standout Features and Integrations
Features include advanced resource management capabilities like specific views for workload and allocation views, a database where you can keep track of which team members have which skills, and the ability to project demand and profitability. These help you see who's working on what and make sure no one is underworked or overwhelmed.
Integrations include Slack, Sage, Quickbooks, Expensify, BambooHR, NetSuite, Jira, Salesforce, Xero, and Google Workspace.
Scoro is a comprehensive work management software designed for different professional services, like marketing. It has a suite of tools to support the delivery of marketing projects from inception to billing.
Why I picked Scoro: The platform is an all-in-one project management solution that provides control and visibility into every part of your marketing project, like quoting and invoicing, sales pipelines, customer accounts, resource planning, timelines, and task assignments. I liked that Scoro has an intuitive centralized dashboard Scoro that provides an overview of all marketing activities, allowing teams to track every campaign from beginning to execution.
Additionally, Scoro offers in-depth analytics and real-time reporting capabilities. Marketing managers can leverage these tools to assess campaign performance against KPIs and adjust strategies in real time.
Scoro Standout Features and Integrations
Features include reporting and analytics for agency operations as a whole (rather than just on a per-project basis), which provides insights into progress, results, and future outlook in agency performance and financials. The tool also includes automatic retainer invoicing so your agency gets paid faster and stays profitable.
Integrations include Google Calendar, Jira, Slack, Xero, QuickBooks, Zendesk, WooCommerce, Asana, Dropbox, PayPal, Expensify, Stripe, HubSpot, Mailchimp, Sage Intacct, Microsoft Exchange, and more. You can also connect to other apps through its Zapier integration.
QuickBase is a project workflow management tool that helps you build customized business applications to facilitate various core business processes.
Why I picked QuickBase: This software is versatile and user-friendly, making it suitable to virtually any business context. You can use the no-code builder to craft apps, integrations, and automations to support your marketing team's work. This can allow you to both alleviate manual workloads and ensure consistency in your processes.
When you're building a custom workflow in the software, you can establish clear rules and best practices for how to manage specific tasks. This will help your team create shared processes that everyone can easily adhere to. This is especially helpful if you're working across a portfolio or within an agency context.
QuickBase Standout Features & Integrations
Features include a no-code app builder that is useful if you don't have extensive IT resources. It allows you to tailor the software to your specific needs without having to program anything. You can select from starter apps that are ready to go, or pull together components to build your own. This is helpful for getting applications up and running quickly.
Integrations include Outlook, Microsoft Teams, Google Workspace, Slack, Box, Dropbox, OneDrive, Trello, Asana, Jira, Zendesk, and Docusign, among others.
Several learning resources and certification programs are also available from QuickBase, helping to support users in maximizing the utility of their applications.
Bonsai is a comprehensive platform that provides a suite of tools designed to consolidate business operations like client management, project management, financial management, and more.
Why I picked Bonsai: Its all-in-one solution is ideal for marketing teams and agencies wanting full visibility into each aspect of their operations. For example, the software allows users to create and send customized proposals to potential clients, detailing the marketing services offered and the terms of the project. They can then send contracts and create invoices directly on the platform for a more efficient payment collection process.
Bonsai also has a project management feature that allows marketing teams to plan and assign various tasks for their campaigns. Furthermore, users can view the capacity limits of each team member to ensure optimal allocation of resources and avoid over-utilization.
Bonsai Standout Features and Integrations
Features include a client CRM, which means you don't have to switch between account management and project management tools. The tool also offers a client portal, which allows clients to view project progress, approve deliverables, and communicate directly within the platform.
Integrations include Gmail, Google Calendar, Zapier, Slack, QuickBooks Online, Calendly, ClickUp, Trello, Google Drive, Google Sheets, Xero, HubSpot, and more.
Zoho Projects is a cloud-based project management platform that's well-equipped for marketing teams. It has customizable features like individual views, custom project fields, project templates, and a reporting dashboard.
Why I chose Zoho Projects: Marketing teams can break down their campaigns into smaller projects, tasks, and subtasks, which can be defined and assigned to the appropriate team members. Milestones and goals help team members see the bigger picture and track the progress and impact of their larger initiatives. Users can design visual workflows with the drag-and-drop Blueprints feature which can be saved and re-used for future projects.
The software's features cover project planning, scheduling, budgeting, and reporting. Marketing teams can use these tools to keep their projects and campaigns within budget, monitor their progress, and track each team member's time. Document collaboration allows marketing teams to easily organize and work on files with version control, notes, and revision history. The dashboard has pre-built and custom reporting abilities, allowing users to track the KPIs that are most important for them.
Zoho Projects Standout Features & Integrations
Features include the ability to host virtual meetings (saving you from having to use a separate videoconferencing tool), as well as other collaboration features like a social-style feed to keep track of project activity and a forum for project discussion or brainstorming.
Integrations include box, Dropbox, Github, Google Workspace, Microsoft Teams, Slack, and Zendesk. A paid Zapier account will unlock additional integrations.
A free plan is available for up to three active users. Paid plans start at $5 per user/month, and a 10-day free trial is available for premium plans.
Miro is a visual collaboration platform designed to support a variety of team activities such as project management, brainstorming, and strategic planning.
Why I picked Miro: Miro is a project management collaboration tool that provides a shared workspace for real-time collaboration, allowing users to track project progress and milestones through features such as Gantt charts, Kanban boards, and timelines. Its expansive digital whiteboard capabilities also enable teams to visually map out strategies, campaigns, and project timelines with ease, fostering creative collaboration across remote and in-office teams alike.
Additionally, Miro provides templates and tools for tasks such as SWOT analysis, retrospectives, and strategy development, making it a comprehensive workspace for creativity, collaboration, and productivity across all teams and organizations. Moreover, its features such as sticky notes, templates for user personas, and journey maps, alongside real-time collaboration and feedback tools, make Miro an invaluable asset for marketing teams aiming to enhance their productivity and creativity in project management.
Miro Standout Features and Integrations
Features include Miro AI, which can help with tasks like clustering sticky notes and fleshing out rough ideas during brainstorming sessions. The tool also has an extensive library of templates for common diagram types and specific use cases like project timelines, kickoffs, and project planning.
Integrations include Google Drive, Slack, Jira, GitHub, Zoom, Azure DevOps, Asana, Trello, Dropbox, and Microsoft Teams.
Miro is also developing its Miro Assist AI to help automate tedious tasks and expand thinking during ideation and creation.
Kintone is a customizable marketing project management platform used by teams at Volvo Trucks North America, Japan Airlines, Shiseido, and over 23,000 organizations worldwide.
Why I picked Kintone: Their unique approach to marketing management lets you build a wide variety of customizable “apps” either from scratch, using templates or from your existing spreadsheets, for data management, business processes, and workflows. Kintone apps can be customized for project management, CRM, partner databases, expense reports, shared to-do lists, event management, product feedback, and much more.
Kintone lets you build no-code project tracking apps by dragging and dropping elements that you want to see onto the page: rich text fields, date fields, drop-down menus, number fields with built-in calculations, spaces for attachments, user or group selection menus, related data from other apps, tables, and more.
Once you’ve built the app you want, you can use it to more easily manage whatever data and tasks you and your team need to track. And with custom notifications and reminders as well as detailed permissions settings, your collaboration tool can look and work however you want it to. Kintone’s built-in communication features also allow teams to discuss projects directly in the app and in topic or project-based threads. Dedicated “spaces” organize everything your team needs for your project, including task-tracking apps and searchable conversation threads.
Kintone Standout Features & Integrations
Features include granular permission settings that allow you to manage access at the app, record, or field level, so the right team members are involved in the right conversations. The tool's built-in database also supports collaborative data editing, so multiple users can update records simultaneously.
Integrations include Slack, Gmail, Google Calendar, Outlook, Tableau, Dropbox, Salesforce, HubSpot, Eventbrite, WordPress, QuickBooks, MailChimp, and many more through a paid plan with Zapier or via API integrations.
Kintone offers discounted prices for nonprofits and educators, and a free custom app build as part of the free trial process.
Used by over 20,000 companies, Teamwork Project has all the project management functions you would expect plus features keyed-in to specific marketing needs, like quarterly goals and reporting, task list templates for oft-used marketing items, and automated approvals.
Teamwork Projects excels in levels of collaboration that any marketing team will find useful, like task-specific communication channels, social media content channels, real-time activity logs, and “notebooks” for additional data compilation.
Integrations include Gmail, Hubspot, Slack, Float, Numerics, Automate.io, timeBro, Userback, Easy Insight, Integromat, Chatify, PieSync, and hundreds more through Zapier.
The user interface can be intimidating compared to alternatives, which may be difficult if you need to onboard a variety of external clients. Additional graphics or more digestible data on the dashboard, for example, would be welcome. This lost them a few points in the UX category of the review.
Teamwork Projects costs from $9/month and has a freemium version of the software for up to 2 projects and 5 users and paid plans also offer a free 30-day trial.
A lot of marketing teams with the best of intentions have not experienced digital transformation success. That’s because marketing projects are difficult to manage and often plagued by issues that include: misaligned teams, a lack of visibility and working in multiple ad hoc systems. Overcome these obstacles, manage work and collaborate across the enterprise—all from Clarizen’s single, intuitive cloud-based solution.
Clarizen’s leading work management solution offers a 360-degree view of projects, greater efficiency through automation and the ability to adapt to your business processes.
- Real-time Control: Control your marketing project management, business systems, and processes
- Business Intelligence: Centralize all activities and gain real-time status on the status of marketing campaigns and projects
- Enterprise-wide Transparency: Give your team a “single source of truth” so they can make smarter, faster decisions
Up your team’s game and stay competitive with modern work management that enables a successful marketing digital transformation.
Workfront is online project management software designed for agencies, IT teams, service teams, and marketing teams and for collaboration between these internal and external clients.
Why I picked Adobe Workfront: The software allows for full project management, client service, task tracking and prioritization.
The platform also provides for the use of custom data to track projects and related information. Workfront is quite layered, and it takes some time to explore all the various aspects. This complexity, however, gives it incredible flexibility. Choose Workfront for an all-in-one solution.
Adobe Workfront Standout Features & Integrations
Features include Scenario Planner, a tool that can help you prioritize your projects and initiatives based on their alignment with your org's goals, and a capacity planning capability that you can use to resource and staff those projects. The tool also offers workflow automations for approval stages, dependencies, and the like.
Integrations include out-of-the-box software, like Adobe Creative Cloud & Experience Manager, Jira, Slack, Salesforce, and MS Teams. You can also build custom integrations using Workfront Fusion, an integration platform for any web-based application.
Workfront offers customized pricing upon request.
FunctionFox Simple online timesheet and project management software created by an ad agency for advertising agencies, graphic designers, PR, digital, marketing firms and in-house creative teams.
Why I picked FunctionFox: It has the features to support your marketing campaigns from strategy to implementation. It helps streamline time and expense tracking, estimates and budgeting, running reports, schedules and calendars, task and action assignments, and internal communication.
The comparably low cost is complemented by a generous feature set, making it a great option for small teams. FunctionFox offers add-ons that allow for mobile app access (Android and iPhone), Flink (file exchange), and invoicing. Reports can be saved as Excel, CSV, PDF, and HTML.
FunctionFox Standout Features & Integrations
Features include time tracking, retainer tracking, editable rates, project templates, to-do lists with email alerts, freelancer access, and email alerts on comments.
Integrations are not available at the moment.
Basecamp works with iOS, Android, Mac, and PC and offers a suite of marketing-centric project features that help you split your projects into manageable tasks, coordinate through a central calendar, use internal collaboration systems, and automate regular check-ins.
Why I picked Basecamp: The platform includes independent boards for each of your projects. Within these boards (that act more as dashboards), you can see who is collaborating on the project, a message board, documents that have been attached, to-do lists, the schedule, and more. Its activity view is particularly useful for keeping track of your projects. Activity is displayed on a timeline, and you can filter it by resource to quickly catch up with what they've been up to.
Basecamp Standout Features & Integrations
Features include project dashboards, activity logs, calendar views, scheduling, to-do-lists, message boards, file repositories, Kanban support, and reporting.
Integrations include Unito.io, Automate.io, Zapier, TaskClone, Project Buddy, Pleexy, Field Trip, CData Software, RSSBus, Retool, To-Do Helpers, TImeshift Messenger, Zoho Flow, Mr.ToDo, Clockify, Toggl, Ganttify, and more.
Overall, Basecamp has great features and is a really easy tool to pick up as a user.
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Other Marketing Project Management Software
If you want additional options, here are a few more tools that didn’t make my list above, but which are still solid options.
- GoodDay
For team productivity and collaboration
- Intervals
For time and expense tracking
- Workamajig Platinum
For teams of all sizes
- Function Point
For usability and user experience
- Ravetree
For all-in-one marketing operations
- DoneDone
For marketing project issue tracking
- CROOW
Forecasting and reporting with guest access
- Height
For client collaboration
- Projector PSA
For BI dashboards
- GanttPRO
For projects with Gantt charts
Check out our video on the top 5 marketing project management tools!
Related Project Management Software Reviews
If you still haven't found what you're looking for here, check out these other related tools that we've tested and evaluated:
- Project Management Software
- Resource Management Software
- Workflow Automation Software
- Time Tracking Software
- Task Management Software
- Collaboration Tools
Selection Criteria For Marketing Project Management Software
Based on my experience trialing and researching these tools, I have developed selection criteria that balance essential features with the unique requirements of marketing workflows.
Core Marketing Project Management Software Functionality: 25% of total score
- Task and project management, including task assignment and progress tracking.
- Collaboration features, such as shared workspaces, chat, and comment sections.
- File sharing and document management for easy access to marketing materials.
- Calendar and deadline tracking to make sure projects are completed on time.
- Reporting and analytics for insights into project status and team performance.
Additional Standout Features: 25% of total score
- Advanced workflow automation that goes beyond basic task automation, such as automated reporting or custom workflow creation.
- Integration capabilities with a wide range of other marketing tools and platforms, which facilitates a seamless marketing ecosystem.
- Customizable dashboards and reports that allow users to tailor the information to their specific needs.
- Resource management tools that provide detailed insights into budget allocation and utilization.
- Scalability features that make sure your marketing management system can grow with the business and accommodate more complex projects and a larger number of users without a drop in performance.
Usability: 10% of total score
- Intuitive design and ease of navigation, crucial for making sure you can find what they need quickly.
- Drag-and-drop scheduling tools within calendars for straightforward planning.
- Asset management interfaces that offer easy filtering, tagging, and searching.
Onboarding: 10% of total score
- Comprehensive training materials, such as videos, templates, and interactive product tours.
- Support channels like chatbots, dedicated account managers, and webinars to assist new users.
Customer Support: 10% of total score
- The breadth and availability of support options, including live chat, email, and phone support.
- Response time and quality of support, so you can get help when you need it.
Value For Money: 10% of total score
- Does the pricing structure match the features and benefits provided?
- Transparent pricing without hidden fees, and a good balance of cost to functionality.
Customer Reviews: 10% of total score
- Overall satisfaction ratings and feedback on usability, support, and functionality.
- User testimonials that highlight specific benefits or challenges encountered with the marketing project tracker.
Trends In Marketing Project Management Software For 2025
These trends not only demonstrate the rapid pace of innovation but also highlight the areas where marketing teams are seeking enhanced functionality and efficiency.
Emerging Trends in Marketing Project Management Software
- Increased use of augmented reality (AR) and virtual reality (VR): More marketing project management tools are integrating augmented reality and virtual reality technologies in order to offer immersive planning and visualization experiences. This signifies a move towards more engaging and experiential planning processes in project management software for marketing agencies.
- Sustainability tracking features: Corresponding with the growing emphasis on corporate social responsibility, some of the best marketing project management tools are incorporating features that help teams track the sustainability of their campaigns. This includes monitoring carbon footprints, sustainable resource usage, and ethical sourcing. More and more advertising project management software tools are providing insights into the environmental impact of marketing activities.
- Blockchain for enhanced security and transparency: Marketing project management platforms are offering blockchain technology to help with security and transparency, particularly in areas like budgeting and spending. By using blockchain, these project management tools for marketing can provide tamper-proof records of transactions and project changes, which fosters trust among stakeholders and keeps marketing data safe.
- Custom AI assistants for marketing planning: Many tools are now offering custom AI assistants tailored to marketing project management. These assistants offer personalized guidance, automate task prioritization, and provide insights based on data analysis.
- Integration with ecommerce platforms: As ecommerce continues to dominate the retail landscape, marketing project management tools are increasingly offering direct integrations with major ecommerce platforms. This allows you to seamlessly plan, execute, and monitor campaigns that are directly tied to online sales channels. This reflects the growing need for marketing efforts to be closely aligned with sales outcomes.
What is Marketing Project Management Software?
Marketing project management software is a tool that helps marketing teams plan, execute, and track their projects and campaigns. It combines elements of project management with specific features tailored to the needs of marketing teams. Project management software for marketing agencies typically includes tools for scheduling, task assignment, resource allocation, and progress tracking.
Project management software for agencies helps you organize the complex and often collaborative nature of marketing projects. Your team can stay on schedule, communicate clearly, and get valuable insights into the performance of marketing campaigns.
With a marketing project planner, your marketing team can more effectively manage their workloads, meet deadlines, and achieve marketing goals, which means more successful campaigns and a stronger impact on their target audience.
Features of Marketing Project Management Software
Here, I detail the most important project management features to look for when selecting the right software for your agency or team.
- Task management: This feature allows you to create, assign, and track tasks within a project. Task management is essential for breaking down marketing projects into manageable activities, so every team member knows their responsibilities and deadlines.
- Collaboration tools: These tools facilitate communication and collaboration among team members. Collaboration allows team members to share ideas, provide feedback, and work together efficiently, regardless of their location.
- File sharing and management: This feature allows you to upload, share, and manage files in a centralized location. Having easy access to the latest versions of creative assets, documents, and presentations makes sure that everyone is working with the most current information.
- Time tracking: Time tracking tools help monitor the amount of time spent on tasks and projects. This helps you assess productivity, manage workload, and estimate project timelines accurately.
- Calendar and scheduling: A comprehensive calendar feature allows you to schedule tasks, deadlines, and meetings. It helps plan out marketing campaigns so all activities are aligned and deadlines are met.
- Workflow automation: Automation tools streamline repetitive tasks and processes so you can focus more on the creative and strategic aspects of marketing projects.
- Reporting and analytics: These features provide insights into project performance, team productivity, and budget management. These insights are crucial for making informed decisions, optimizing processes, and demonstrating the ROI of marketing efforts to your higher ups.
- Resource management: This allows for the allocation and management of resources, including budgets, personnel, and tools. Effective resource management ensures that projects are completed within budget and resources are utilized optimally.
- Integration capabilities: The ability to integrate with other tools and platforms (such as CRM systems, email marketing software, and social media tools) will improve your workflows. Integration is crucial for a holistic approach to managing marketing projects and campaigns.
- Customization and scalability: You should be able to customize the software to fit the unique needs of your team, and it should be able to scale with your business. These features allow for a personalized approach that can adapt to changing business needs and marketing strategies.
Benefits of Marketing Project Management Software
Below, I outline five primary benefits that the best marketing management software offers to users and organizations:
- Enhanced collaboration: Team members can communicate and collaborate in real-time. By using a project management tool for marketing, you eliminate communication barriers and get everyone on the same page and working together, regardless of their physical location.
- Increased productivity: Automation and streamlined processes free up time for team members to focus on more strategic and creative tasks, which increases overall productivity and efficiency within the organization.
- Improved project visibility: With real-time dashboards and reporting features, stakeholders gain a comprehensive overview of project progress. This allows you to make informed decisions quickly, adjust strategies as needed, and make sure projects are on track to meet deadlines and goals.
- Better resource management: Software allows you better allocated and track resources, including budgets, time, and personnel. Effective resource management helps organizations optimize their resource use, reduce waste, and make sure projects are completed within budget constraints.
- Scalability: Management marketing project software can grow with your business and accommodate more users, projects, and complexity over time. This allows you to continue using the system as your business grows and avoid costly and time-consuming software changes or upgrades.
Costs & Pricing for Marketing Project Management Software
Here's a breakdown of common plan options to help you make an informed decision:
Plan Comparison Table for Marketing Project Management Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free | $0 | Access for a limited number of users, basic project management features, limited storage space, community support |
| Basic | $10-20 per user/month | Access for more users, enhanced project management tools, integrations with other tools, basic reporting features, email support |
| Professional | $20-50 per user/month | Advanced project management features, customizable dashboards and reports, collaboration tools, priority support, increased storage space |
| Enterprise | Custom pricing | Customizable to fit organization size and needs, advanced security features, dedicated account manager, onboarding and ongoing training, unlimited storage and integrations |
When selecting a plan, consider not only the immediate needs of your team, but also potential future requirements. Be sure that your chosen plan can scale with your business to avoid the hassle of switching platforms later.
Marketing Project Management Software Frequently Asked Questions
Find answers to frequently asked questions about this topic.
What does marketing PM software do?
In a marketing context, project management software can help team members plan, communicate, and track projects, all the way from briefing through delivery. They often provide features for project and resource planning, client management, and team collaboration, as well as invoicing, time tracking, and reporting features. Some include more specialized features such as Gantt charts, Kanban boards, and timesheets.
Is project management useful for marketing?
According to Madeline A. Veltri, project management is useful for marketing and this department greatly benefits from implementing sound PM practices in both speed to market and successful delivery.
However, in general, your entire marketing strategy can be positively impacted by adopting PM software. A project management system can help you track specific metrics related to the creative work that is put into marketing collateral. In turn, this makes it easier to track progress of tasks and identify the resources that are required to deliver specific results.
Who is marketing PM software for?
Here are a few examples of the types of teams who use marketing PM software. It’s common to use marketing PM software in:
- In-house marketing departments
- Marketing agencies
- Content marketing agencies
- Digital marketing agencies
- Branding firms or studios
- Design firms or studios
- Advertising agencies or firms
Teams like these use marketing project management software to plan marketing campaigns for product launches, and run marketing campaigns for clients. Also, manage in-house marketing activities, plan advertising campaigns, and more.
What's Next?
If you are producing too much marketing content and are starting to face problems saving your information, you should also consider getting a digital asset management solution.
However, if you are not at that point, I also know clients can be a little too demanding when it comes to marketing output. You can read all about how to manage their expectations in the best possible way.