20 Best Marketing Project Management Software Shortlist
Here are my picks for the best marketing project management tools:
The best marketing project management software helps you deliver campaigns and projects on time, on budget, and within scope. Without this tool, you'll run into miscommunications with clients, missed deadlines, and a lack of clarity on task ownership—all of which can lead to project failure.
I've used my 15 years of experience in marketing and project management to evaluate 25+ marketing project management tools. Read my analysis of each tool, key features, and use cases below. I'll help you find the right tool to improve visibility, accountability, and collaboration on your marketing projects, as well as track team workloads, how much time and budget are being used, and the project's return on investment.
Why Trust Our Marketing Project Management Software Reviews
We’ve been testing and reviewing project management software since 2012. As project managers ourselves, we know how critical and difficult it is to make the right decision when selecting software.
We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different project management use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our review methodology.
The Best Marketing Project Management Software Pricing Comparison Chart
Compare pricing and specs for each of my picks in the table below.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for AI-enhanced marketing workflows | 7-day free trial | Pricing upon request | Website | |
| 2 | Best for financial performance tracking | 14-day free trial available | From $19.9/user/month (billed annually) | Website | |
| 3 | Best for project workflows | Free trial available | Pricing upon request | Website | |
| 4 | Best for AI-driven asset search | Free plan available | From $250/month (billed annually) | Website | |
| 5 | Best for end-to-end solutions | 14-day free trial + free plan available | From $8/user/month (billed annually) | Website | |
| 6 | Best robust free plan | Free plan available | From $7/user/month (billed annually) | Website | |
| 7 | Best for agencies & professional services | 14-day free trial | From $9/month (billed annually) | Website | |
| 8 | Best for end-to-end agency projects | 7-day free trial | From $9/user/month (billed annually) | Website | |
| 9 | Best for full lifecycle service delivery | Free demo available | Pricing upon request | Website | |
| 10 | Best for various project views | Free plan available | From $5/user/month (billed annually) | Website | |
| 11 | Best for code-free automations | 30-day free trial | From $35/user/month (billed annually, min 20 users) | Website | |
| 12 | Best for campaign goals and milestones | Free plan available | From $4/user/month (billed annually) | Website | |
| 13 | Best for scaling organizations | Free plan available | From $10/user/month (billed annually) | Website | |
| 14 | Best for visual collaboration | Free plan available | From $8/user/month (billed annually) | Website | |
| 15 | Best for building custom marketing apps | Free trial available | From $24/user/month | Website | |
| 16 | Best for project visibility | Free plan available | From $10.99/user/month (min 3 users, billed annually) | Website | |
| 17 | Best for digital marketing | Free demo available | Pricing upon request | Website | |
| 18 | Best for creative marketing projects | Free demo available | From $10/user/month (billed annually) | Website | |
| 19 | Best for project boards | 60-day free trial | From $299/month (billed annually) | Website | |
| 20 | Best for team productivity and collaboration | Free plan available | From $4/user/month (billed annually) | Website |
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Forecast
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.6 -
Accelo
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.4 -
monday.com
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.6
Best Marketing Project Management Software Reviews
Here are my reviews of the best marketing agency project management software that I’ve used.
Screendragon is a highly configurable marketing project management software used and loved by Fortune 500 companies and global agencies like Kellogg’s, BP, The International Olympic Committee and McCann World Group.
I recently spoke with Gal Cohen, whose team uses Screendragon on their door repair and installation projects. "It brought all communication, tasks, and timelines into a single platform which has greatly enhanced the capacity of my team," he says. "The capability of having everything under one roof made it very easy to maintain order and deliver within the required deadlines," he explains.
Why I Picked Screendragon
Its AI-enhanced marketing workflows use automation to cut out repetitive tasks, speed up approvals, and simplify complex processes. This frees up creative and marketing teams to focus on higher-value work while keeping projects on track. Alongside its automation capabilities, Screendragon offers an easy-to-use, visual interface and robust end-to-end functionality. Teams also benefit from flexible customization options like branded UX, smart custom forms, personalized dashboards, and advanced permission levels—making it a strong fit for large, global organizations.
Additionally, task management allows for even more flexibility with visual Kanban boards, interactive Gantt charts and list views as options for interfaces.
Screendragon Key Features
Screendragon also offers several other features for marketing project management that cater to your team's needs.
- Customizable Dashboards: These let you personalize your reports and keep important metrics and project statuses front and center.
- Dynamic Forms: With this feature, you can create and modify forms to capture specific project data, and easily gather and analyze information tailored to your team's requirements.
- AI Resource Forecasting: This feature helps you predict and allocate resources effectively and minimize the risk of underutilization or overloading team members.
- Template Library: You get access to over 100 templates and samples that provide your team with a head start on projects, help maintain consistency, and save time on setup.
Screendragon Integrations
Integrations include leading ERP systems such as SAP and PeopleSoft. It offers thousands of integrations with popular apps through Zapier like Jira, Trello, Slack, Box, Google Drive, Office 365 and Microsoft Dynamics. It also has an open API that lets you set up custom integrations with any system.
Pros and cons
Pros:
- Links creative reviews to project flows
- Enforces governance through audit trails
- Automates workload balancing across team members
Cons:
- Some modules may be overkill for small teams
- Setup and implementation require deep planning
Scoro is a comprehensive work management software designed for different professional services, like marketing. It has a suite of tools to support the delivery of marketing projects from inception to billing.
Why I Picked Scoro
The platform is an all-in-one project management solution that provides control and visibility into every part of your marketing project, like quoting and invoicing, sales pipelines, customer accounts, resource planning, timelines, and task assignments. I liked that Scoro has an intuitive centralized dashboard that provides an overview of all marketing activities, allowing teams to track every campaign from beginning to execution.
Additionally, Scoro offers in-depth analytics and real-time reporting capabilities. Marketing managers can leverage these tools to assess campaign performance against KPIs and adjust strategies in real time.
Scoro Key Features
Scoro offers a variety of other tools that can further improve your team's marketing project management processes.
- Reporting and Analytics: Track and analyze profitability on a client, service, team, or project level with insights into agency performance and financials.
- Automation and Invoicing: Automate repetitive tasks and retainer invoicing to help your agency get paid faster and stay profitable.
- Collaboration Tools: Facilitate communication among team members through discussion threads and comments to keep everyone connected.
- Time and Calendar Management: Use built-in timers and a unified calendar to manage time tracking, meetings, and deadlines.
Scoro Integrations
Integrations include Google Calendar, HubSpot, Jira, Slack, Xero, QuickBooks, Zendesk, WooCommerce, Asana, Dropbox, PayPal, Expensify, Stripe, Mailchimp, Sage Intacct, Microsoft Exchange, and more. You can also connect to other apps through its Zapier integration.
Pros and cons
Pros:
- Offers multi-currency and entity support
- Combines financials with project operations
- Links quotes directly to project plans
Cons:
- Customization in templates can be limited
- Interface may feel cluttered in deep use
New Product Updates from Scoro
Scoro Version Update: Enhancements to Billing and Reporting
Scoro's latest update introduces advanced purchase order status automation, cost-tracking features, and better integration with BambooHR. For more information, visit Scoro's official site.
Workfront is online project management software designed for agencies, IT teams, service teams, and marketing teams and for collaboration between these internal and external clients.
I recently asked Baris Zeren, the CEO of Bookyourdata, about how his marketing team uses this tool. "Adobe Workfront's...centralization of tasks, timelines and communication has enabled it to remain agile as it handles several high-priority campaigns," he says.
Why I Picked Adobe Workfront
I picked Adobe Workfront because it helps you centralize and integrate project work across teams, an essential features for marketing departments handling complex projects. Project workflow management and automation helps your team reduce repetitive tasks like email communication and data entry and focus on strategic activities. Resource management tools offer a clear view of team capacity and workload balancing, so projects are staffed appropriately without overloading team members.
Adobe Workfront Key Features
Adobe Workfront offers several other features that will help you and your team manage your marketing projects.
- Advanced Reporting & Dashboards: You can track project progress, gain insights, and make data-driven decisions with customizable reports and visual dashboards.
- Workflow Automation: This lets you automate repetitive tasks and approval processes so your team can focus on more strategic activities and work more efficiently.
- Integration Capabilities: Workfront offers native integrations with leading enterprise tools, including Adobe Experience Manager, so you can maintain focus and productivity.
- Cross-Team Collaboration: You can increase collaboration across teams by simplifying project stages and review processes for smoother operations.
Adobe Workfront Integrations
Integrations include out-of-the-box software, like Adobe Creative Cloud & Experience Manager, Jira, Slack, Salesforce, and MS Teams. You can also build custom integrations using Workfront Fusion, an integration platform for any web-based application.
Pros and cons
Pros:
- Supports multistage automated approvals
- Offers deep audit trails for compliance
- AI-assisted brief creation
Cons:
- Some advanced features require add-ons
- Small teams may find it too heavyweight
New Product Updates from Adobe Workfront
Adobe Workfront's Transition to Unified Approvals
Adobe Workfront is transitioning from Legacy document approvals to Unified Approvals through a six-month phased rollout, starting automatically on July 17, 2025. More details at Adobe Experience League.
Air is a marketing project management platform built to centralize creative operations, helping teams manage, organize, and scale campaigns more efficiently. It combines digital asset management, workflow automation, and approval tracking into one visual workspace, making it easier for marketing teams to find, share, and deliver content on brand and on time.
Why I Picked Air
I picked Air because it gives marketing teams a highly visual workspace to manage design files, videos, and documents. The AI-driven search stood out to me, as it lets you find assets by color, object, or even spoken dialogue, which is a big advantage when you’re managing thousands of campaign materials.
I also liked Air’s version stacking, which helps you keep every iteration of creative work organized without losing original files. For marketing teams juggling multiple campaigns, Air’s ability to connect collaboration, approvals, and content access in one place makes it a strong fit.
Air Key Features
Air offers several other features that teams working on marketing projects can make use of.
- Collaborative Workspaces: This provides a shared space where ideas and feedback can flow freely and lets your team members collaborate in real-time.
- Automated Workflows: You can streamline repetitive tasks by setting up automated processes that make sure projects move smoothly from one stage to the next without manual intervention.
- Custom Permissions: This lets you control who sees and edits what by setting custom permissions so sensitive information is only accessible to the right team members.
- Integrated Feedback Tools: You can gather and manage feedback directly on visual assets and reduce the back-and-forth typically associated with email chains and meeting notes.
Air Integrations
Integrations include HubSpot, Google Sheets, ClickUp, Shopify, Asana, ChatGPT (OpenAI), Atom, Slack, monday.com, Gmail, Dropbox, and Instagram for Business.
Pros and cons
Pros:
- Facial recognition improves asset organization
- Version stacking maintains project consistency
- AI-driven search enhances content findability
Cons:
- Limited customization options for project workflows
- Software occasionally experiences stability issues
monday.com is an award-winning project management software used across diverse industries by companies like Hulu, BBC Studios, Coca-Cola, L’Oréal Paris, Adobe, and Deezer. They are designed to handle building robust custom workflows on their flexible, intuitive platform as well as demonstrating your marketing impact with comprehensive analytics dashboards and reports.
According to Harvey Eckstein, a project management software consultant, "monday.com works well for agencies due to its CRM and workflow capabilities." These are features that marketing teams can really make use of—a CRM helps you keep track of clients, and workflow customization means you can adjust the tool to suit the way your team works.
Why I Picked monday.com
Its features for managing marketing projects include resource and project management modules with some great collaboration tools. For example, you can upload and attach files to cards, make comments, mention teammates, and more. It also offers a great project reporting dashboard that can collect data from multiple boards, allowing better tracking abilities of progress. And while monday.com doesn’t offer a complete set of tools for project accounting and invoicing solutions as other tools, you can use monday.com to track hours, timelines, and invoices.
Other tools like shared documents and whiteboards can help you and your team brainstorm on new projects, improve collaboration, and increase team communication.
monday.com Key Features
There are several other capabilities that make monday.com a good choice for marketing project management.
- File Versioning: You can keep track of document updates, organize file iterations in a coherent timeline, and make sure you always reference the latest version.
- Integrations with Marketing Tools: You can connect with platforms like SurveyMonkey and HubSpot to streamline lead management and increase project efficiency.
- Custom Views and Automations: This lets you adapt the platform to your specific marketing needs with customizable views and automated workflows, as well as reduce manual tasks.
- Data Studio Integration: This lets you embed Google Data Studio reports directly into monday.com for better reporting and data-driven decision-making.
monday.com Integrations
Integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, and Typeform. You can also access more options via a paid plan with Zapier.
Pros and cons
Pros:
- Templates help maintain consistency
- Multiple view types suit different teams
- AI can alert you about risks proactively
Cons:
- Complexity can grow with scale
- AI recommendations may require tuning
New Product Updates from monday.com
Visualize Board Data with WorkCanvas in monday.com
monday.com has introduced a new feature on WorkCanvas that allows users to visualize and style board data directly on their canvas, enhancing insights and context clarity. For more information, visit monday.com's official site.
ClickUp is a marketing project management software for managing marketing tasks, campaigns, docs, and clients in one place. The software makes it easy to collaborate with your team, work with clients & contractors, connect your data, and create dashboards to gain data-driven insights from any workflow.
I recently spoke with Maryse Marius, a project manager and ClickUp expert. According to her, "for marketing, ClickUp's tagging and categorization tools help keep projects organized...I feel organized even when juggling multiple clients and deadlines."
Why I Picked ClickUp
Its highly customizable views allow you to visualize marketing campaigns and accounts on lists, Kanban boards, Gantt charts, calendars, and more. Task management features include task checklists, subtasks, and task templates, as well as the ability to filter, sort, search for, easily reorder, and view tasks in the manner most convenient for the team.
Additionally, it includes a native time tracker that your team can use to report on their work, and reporting features with the ability to create custom dashboards, and six built-in report types for team reporting. You can also design custom forms to collect client info, get approval, and distribute information. Custom statuses and automation enable you to establish an efficient intake system for affiliate sign-ups, client onboarding, co-marketing collaboration requests, and more.
ClickUp also features proofing and annotation capabilities for proofing, marking up, and approving files. You can assign comments for requested changes and approve them in real time.
ClickUp Key Features
ClickUp also offers several other features that can help you and your team better manage your marketing projects.
- Time Tracking: This lets your team monitor how much time is spent on various tasks and helps you optimize productivity and meet project deadlines.
- Goal Setting: ClickUp lets you to set, track, and achieve marketing objectives to maintain alignment with your broader business strategy.
- Task Prioritization: You can easily organize tasks by priority and make sure the most critical marketing activities are addressed first.
- Templates: ClickUp provides a variety of pre-built templates for marketing projects that let you quickly set up campaigns and standardize processes across your team.
ClickUp Integrations
Integrations include Slack, G Suite, and Dropbox, as well as over 1,000+ integrations through Zapier.
Pros and cons
Pros:
- Versioning gives safety nets for docs
- Scaling later doesn’t break existing setup
- Custom views let you see work your preferred way
Cons:
- Complexity of automations & workflows can grow fast
- Some guest permissions restricted
Productive is a well-rounded agency management software that gives you the tools and data you need to keep your agency and or professional services business running smoothly.
Danyon Togia, the Founder of the SEO agency Expert SEO, says Productive has been a great fit for his team. "Using Productive felt like finally having my internet, power, and gas bill all with one company," he says. It's made a big difference: "Having everything in one system meant less juggling, more focus, and a smoother workflow across every project for me and my team," he says.
Why I Picked Productive
Productive offers client and prospect management in the sales pipeline, which also lets you manage deal flow and get sales organized. The resource planning feature, time tracker, and task collaboration features help you make sure work is completed on time, bill clients accurately, and keep the team working together. You also get useful reports on profitability and costs to help with finance management, as well as real-time reports on margins, utilization, and individual employees’ or contractors’ history with the company and salary reports.
Productive Key Features
Productive also offers several features that can help you and your team improve your marketing project management processes.
- Task Management: You can streamlines task assignments and progress tracking so your team stays aligned with project goals.
- Client Portal: This provides a dedicated space for clients to view project updates and collaborate, which improves transparency and communication.
- Custom Dashboards: This lets you create personalized project data views and focus on the metrics that matter most.
- AI-Powered Insights: The artificial intelligence features offer predictive analytics and insights that help with proactive decision-making.
Productive Integrations
Integrations include Xero, QuickBooks, HubSpot, Jira, Slack, Zapier, Google Calendar, and Sage.
Pros and cons
Pros:
- Flags projects trending off budget
- Lets you simulate staffing or budget changes
- Aligns delivery with financial tracking
Cons:
- Steep learning curve for full feature use
- Reporting depth can require setup
Bonsai is a comprehensive platform that provides a suite of tools designed to consolidate business operations like client management, project management, financial management, and more.
Why I Picked Bonsai
Its all-in-one solution is ideal for marketing teams and agencies wanting full visibility into each aspect of their operations. For example, the software allows users to create and send customized proposals to potential clients, detailing the marketing services offered and the terms of the project. They can then send contracts and create invoices directly on the platform for a more efficient payment collection process.
Bonsai also has a project management feature that allows marketing teams to plan and assign various tasks for their campaigns. Furthermore, users can view the capacity limits of each team member to ensure optimal allocation of resources and avoid over-utilization.
Bonsai Key Features
In addition to core features for project and financial management, Bonsai offers several features that marketing teams will find useful.
- Client Portal: This provides your clients with secure access to project updates and deliverables, and helps with transparency and communication.
- Workflow Automation: You can automate repetitive tasks to reduce manual work, improve efficiency, and help your team focus on creative and strategic tasks.
- Contract Templates: You can access a library of customizable contract templates to streamline client agreements, which helps maintain consistency and save time during the contract creation process.
- Resource Planning: This helps you optimize your team's workload with real-time insights into resource allocation and project timelines, prevent burnout, and complete projects on time.
Bonsai Integrations
Integrations include QuickBooks, Zapier, Calendly, Xero, and HiBob.
Pros and cons
Pros:
- Offers profitability metrics per project
- Unifies billing, expenses, and time tracking
- Handles client onboarding through proposals to contracts
Cons:
- Limited reporting customization
- Some automations reserved for higher tiers
Kantata is a work management solution tailored to the needs of agencies and professional services teams. It helps you keep campaigns, client projects, and resources aligned in one place so your team can deliver work on time, on budget, and at scale.
I recently spoke with Cal Singh, the Head of marketing and partnerships at Equipment Finance Canada, about his team's use of Kantata. "We specifically used Kantata for keeping all the moving pieces of a marketing project tidy in one place," he says. This had a positive impact on projects and team morale: "We can see tasks, deadlines and team workloads together, making managing campaigns and partnerships (and our stress levels) clear and manageable," he explains.
Why I Picked Kantata
Kantata stood out to me because it unifies your projects, resources, and financials in a single system, supports the entire project lifecycle, and gives you a clear view of profitability and performance.
Its people-centric resource planning tools also make sure your designers, copywriters, and account managers are allocated effectively based on skill and availability, reducing burnout and improving outcomes. With real-time visibility into campaign progress, budget burn, and portfolio health, plus built-in business intelligence dashboards, your team can track productivity and client satisfaction while staying collaborative.
Kantata Key Features
Kantata offers several additional features that cater to marketing project management needs
- Project Templates: You can simplify project setup with customizable templates that are designed for various marketing activities, maintain consistency, and save time.
- Task Management: This lets you organize and prioritize tasks with ease, so you can provide your team with clear direction and improve overall productivity.
- Collaboration Tools: You can improve communication among team members and clients and foster a collaborative environment that drives project success.
- Reporting and Analytics: You can access detailed reports and analytics to monitor project performance, easily adjust strategies, and meet objectives.
Kantata Integrations
Integrations include Slack, Sage, Quickbooks, Expensify, BambooHR, NetSuite, Jira, Salesforce, Xero, and Google Workspace.
Pros and cons
Pros:
- Supports multiple currencies and entities
- Unifies planning, delivery, and finance
- Detects project risk ahead of time
Cons:
- Customization complexity can increase with scale
- Implementation may require outside support
Hive is a project management tool and collaboration platform that powers companies like Starbucks, Uber, WeWork, and IBM. Hive is the world's first community built software, with a roadmap comprised entirely of customer-voted features.
Why I Picked Hive
With flexible project views, dependencies, and thousands of integrations, Hive streamlines your work in one centralized platform and offers much more than just Gantt charts. Used by teams of varying sizes, from 10 people to 1,000, Hive is a great option for a marketing team with for a diverse range of work styles.
Hive’s time-tracking, analytics, and flexible view capabilities allow for a transparent understanding of other team member’s work and upcoming projects. Hive also has full email integrations within their project management tool, which allows you to send and receive Gmail and Outlook messages from the app. Choose Hive if you’re in the market for a well-laid-out, comprehensive tool that can be scaled up or down based on team needs.
Hive Key Features
Hive offers a suite of additional features that are tailored for marketing teams.
- Proofing & Approvals: You can streamline the design feedback process with tools that centralize comments and revisions.
- Goals: This lets you set and visualize project milestones to make sure your marketing campaigns stay on track.
- Forms: You can collect feedback and client requests effortlessly, which facilitates better communication and project alignment.
- Resourcing: This lets you manage team assignments and visualize availability to maintain optimal resource allocation for your marketing projects.
Hive Integrations
Integrations include over a thousand third-party apps but requires a paid plan through Zapier to do so.
Pros and cons
Pros:
- Provides project templates for consistent campaign execution
- Built-in client portals for improved communication and transparency
- Provides customizable workflows to fit diverse marketing needs
Cons:
- Complexity in setup requires onboarding time
- Limited customization in certain dashboard elements
QuickBase is a project workflow management tool that helps you build customized business applications to facilitate various core business processes.
Jensen Savage, who uses Quickbase as the CEO of the marketing agency Savage Growth Partners, says that "Quickbase is highly customizable, which is especially useful if you are running complex projects or have to collaborate between departments or teams."
Why I Picked Quickbase
This software is versatile and user-friendly, making it suitable to virtually any business context. You can use the no-code builder to craft apps, integrations, and automations to support your marketing team's work. This can allow you to both alleviate manual workloads and ensure consistency in your processes.
When you're building a custom workflow or no-code automation in the software, you can establish clear rules and best practices for how to manage specific tasks. This will help your team create shared processes that everyone can easily adhere to. This is especially helpful if you're working across a portfolio or within an agency context.
Quickbase Key Features
Quickbase includes several other features that caters to the needs of your marketing teams.
- Resource Management: This feature lets your team allocate and monitor resources effectively, which maintains optimal utilization and minimizes bottlenecks in marketing campaigns.
- Task Oversight: You can assign, track, and manage tasks across your marketing projects to keep everyone aligned and on schedule.
- Document Storage: Quickbase provides a centralized location for storing and accessing important project documents, which keeps collaboration seamless and makes sure everyone has the most up-to-date information.
- Budget Tracking: You can keep a close eye on your marketing budget with Quickbase's budget tracking, which helps you manage costs and allocate funds where they are needed most.
Quickbase Integrations
Integrations include Outlook, Microsoft Teams, Google Workspace, Slack, Box, Dropbox, OneDrive, Trello, Asana, Jira, Zendesk, and Docusign.
Pros and cons
Pros:
- Lets you build complex workflows without code
- Handles conditional logic & branching in pipelines
- Dashboards respond in real time
Cons:
- Steep learning curve for advanced workflows
- Interface can feel less modern than rivals
Zoho Projects is a cloud-based project management platform that's well-equipped for marketing teams. It has customizable features like individual views, custom project fields, project templates, and a reporting dashboard.
I spoke with Martin Cox, Director at the agency Postino, about how he and his team use this tool. "The software itself is fabulous—it is thorough, well put together, and seriously capable as a project management solution," he says. He mentioned a steep learning curve, but says it's a great tool "if you can get past this."
Why I Picked Zoho Projects
Marketing teams can break down their campaigns into smaller projects, tasks, and subtasks, which can be defined and assigned to the appropriate team members. Milestones and goals help team members see the bigger picture and track the progress and impact of their larger initiatives. Users can design visual workflows with the drag-and-drop Blueprints feature which can be saved and re-used for future projects.
The software's features cover project planning, scheduling, budgeting, and reporting. Marketing teams can use these tools to keep their projects and campaigns within budget, monitor their progress, and track each team member's time. Document collaboration allows marketing teams to easily organize and work on files with version control, notes, and revision history. The dashboard has pre-built and custom reporting abilities, allowing users to track the KPIs that are most important for them.
Zoho Projects Key Features
There are several other features of Zoho Projects that cater to the specific requirements of marketing teams.
- Integrations: Zoho Projects can connect seamlessly to other Zoho applications like CRM and analytics tools, which helps improve your overall project management process.
- Cloud Storage: This centralizes documents for easy access and organization and makes sure your team can collaborate effectively without the hassle of disorganized files.
- Custom Views and Dashboards: You can personalize your workspace for efficient task management and get a tailored project overview that suits your team's unique workflow.
- Recurring Tasks: This makes scheduling your recurring marketing activities easy, lets you automate repetitive tasks, and frees up your team to focus on more strategic initiatives.
Zoho Projects Integrations
Integrations include Box, Dropbox, GitHub, Google Workspace, Microsoft Teams, Slack, and Zendesk.
Pros and cons
Pros:
- Resource workload insights built in
- Automated task transitions via blueprint rules
- Milestone visibility baked into project plans
Cons:
- AI features may need setup or configuration
- Some advanced features require higher plans
Wrike is an award-winning marketing project management platform that’s designed to improve marketing project management processes, enabling greater productivity and driving ROI.
I spoke with Nicola Leiper, Director & Head of Project Management at Espresso Translations, about her team's experience with Wrike. "Wrike rescued my largest client deal when our pharmaceutical project ran off the rails," she explains. "We were dealing with medical compliance timelines and regulatory questions stalling everything. I drew up a workflow in Wrike and could clearly see where the issue would spread and within minutes our whole team was in a better position," she says, alluding to some quick resource adjustments and problem solving.
Why I Picked Wrike
It’s highly configurable and scalable, and you can customize workflows, dashboards, reports, and request forms to maximize your effort. Wrike allows you to switch between Kanban boards, interactive drag-and-drop Gantt charts, and workload views for visualizing priorities.
It also features time and expense tracking, task and project management, visual proofing, templates for common marketing tasks, reporting, and resource management and allocation. Wrike is especially ideal for design and content collaboration with its highly visual interface and ability to communicate directly within tasks.
It even provides the option to create request and approval workflows and allows team members to edit and manage files and docs in one place.
Wrike Key Features
Wrike offers several other features that are invaluable for marketing project management.
- Resource Management: This feature helps you balance your team's workloads and make sure projects are completed on time without overburdening any member.
- Marketing Calendars: This provides global visibility into content production schedules and campaign timelines to make sure you get alignment across teams and projects.
- Dashboards: You can visually track the performance of your campaigns and events and get insights that help make informed decisions.
- Collaborative Proofing: You and your team can review and approve digital assets in one place, which helps streamline feedback and revisions.
Wrike Integrations
Integrations include 400+ pre-built native integrations, including the most popular file management software from Microsoft, Google, and Dropbox, along with sales and marketing software from Salesforce and Marketo, and creative apps from Adobe.
Pros and cons
Pros:
- Strong proofing and asset review tools
- AI agents help offload routine tasks
- Handles complex workflows as teams scale
Cons:
- Some features locked behind add-ons
- Feature set may overwhelm small teams
Miro is a visual collaboration platform designed to support a variety of team activities such as project management, brainstorming, and strategic planning.
Mircea Dima, the Founder, CEO, and CTO of AlgoCademy, uses Miro as part of his planning process. "Its graphic boards helped make brainstorming and exploring campaigns more interactive in my team," he says. "We were able to map out the customer experience and tie assets to activities...," he continues.
Why I Picked Miro
Miro is a project management collaboration tool that provides a shared workspace for real-time collaboration, allowing users to track project progress and milestones through features such as Gantt charts, Kanban boards, and timelines. Its expansive digital whiteboard capabilities also let teams visually map out strategies, campaigns, and project timelines with ease, fostering creative collaboration across remote and in-office teams alike.
Additionally, Miro provides templates and tools for tasks such as SWOT analysis, retrospectives, and strategy development, making it a comprehensive workspace for creativity, collaboration, and productivity across all teams and organizations. Moreover, its features such as sticky notes, templates for user personas, and journey maps, alongside real-time collaboration and feedback tools, make Miro an invaluable asset for marketing teams aiming to enhance their productivity and creativity in project management.
Miro Key Features
Miro offers a few more different features that can help improve your marketing project management processes.
- AI Tools: Miro's Assist tool uses AI to automate tasks like diagram generation and research synthesis to let your team focus on strategic planning.
- Templates Library: There are over 300 customizable templates that you can use to quickly initiate projects and adapt to fit your specific needs.
- Security: Enterprise-grade security measures like SSL encryption and compliance with SOC-2 and GDPR make sure your data remains protected.
- Visual Project Tracking: You can keep track of your project progress with visual tools that help your team stay on the same page.
Miro Integrations
Integrations include Google Drive, Slack, Jira, GitHub, Zoom, Azure DevOps, Asana, Trello, Dropbox, and Microsoft Teams.
Pros and cons
Pros:
- Custom templates speed up repeated tasks
- Supports embedding and mixing media types
- Lets you visualize and plan side by side
Cons:
- Overhead for teams not used to visual tools
- Not ideal as a full task management tool
Kintone is a customizable marketing project management platform used by teams at Volvo Trucks North America, Japan Airlines, Shiseido, and over 23,000 organizations worldwide.
I recently spoke with Jason Fiore, a member of the marketing team at clothing retailer Earth Ragz, about how his team uses Kintone. "Kintone facilitated the development of customized workflows that truly mirrored our content strategy for the approval process from keyword research to publication," he says. They noticed results quickly as well: "It removed the email back-and-forth, and our project turnaround time dropped by 20%," he explains.
Why I Picked Kintone
Their unique approach to marketing management lets you build a wide variety of customizable “apps” either from scratch, using templates or from your existing spreadsheets, for data management, business processes, and workflows. Kintone apps can be customized for project management, CRM, partner databases, expense reports, shared to-do lists, event management, product feedback, and much more.
Kintone lets you build no-code project tracking apps by dragging and dropping elements that you want to see onto the page: rich text fields, date fields, drop-down menus, number fields with built-in calculations, spaces for attachments, user or group selection menus, related data from other apps, tables, and more.
Once you’ve built the app you want, you can use it to more easily manage whatever data and tasks you and your team need to track. And with custom notifications and reminders as well as detailed permissions settings, your collaboration tool can look and work however you want it to. Kintone’s built-in communication features also allow teams to discuss projects directly in the app and in topic or project-based threads. Dedicated “spaces” organize everything your team needs for your project, including task-tracking apps and searchable conversation threads.
Kintone Key Features
There are several other features that make Kintone a standout choice for marketing project management.
- Customizable Dashboards: You can create personalized dashboards to track key performance indicators and project updates at a glance, which helps keep your team aligned and focused on objectives.
- Task Management: This feature lets you assign tasks, set deadlines, and monitor progress to help your team maintain accountability and meet project timelines.
- Document Management: You can store, share, and collaborate on documents within the platform, so your team has access to the latest versions of important files.
- Mobile Access: With Kintone’s mobile app, you and your team can manage projects on the go, stay connected, and respond to changes no matter where they are.
Kintone Integrations
Integrations include Slack, Gmail, Google Calendar, Outlook, Tableau, Dropbox, Salesforce, HubSpot, Eventbrite, WordPress, QuickBooks, Mailchimp, and more through a paid plan with Zapier or via API integrations.
Pros and cons
Pros:
- Scales as campaign complexity grows
- Custom views help you visualize data your way
- Workflow logic supports branching and approval paths
Cons:
- Performance may lag with very large datasets
- Customization can feel overwhelming at first
Teamwork.com is a project & work management platform that helps teams organize tasks, track progress, and coordinate client work. It’s used by agencies, service firms, and internal departments to plan projects, allocate resources, and collaborate. The system supports time tracking, budgeting, workflows, dashboards, and reporting.
The client portal is also useful for marketing teams. I recently spoke with Kristina Termansen, a project manager and Teamwork user. She discussed the value of the client portal. "Teamwork's client portal simplifies tracking revisions and communicating deliverables," she says. This saves a lot of time and back and forth with clients.
Why I Picked Teamwork.com
Teamwork.com makes seeing what everyone’s doing easier, and the workload views and resource planning features give you clarity across all work. It surfaces project health metrics, and you can set up automations that flag delays or conflicts. It combines client-facing features (like client views and billing tools) with backend project controls so your team doesn’t lose sight of profitability. With blueprints and recurring templates, your workflows stay consistent even as new projects spin up. Visibility is built into the platform, so your team can spot issues early rather than react later.
Teamwork.com Key Features
Teamwork.com offers several other features that can help you with marketing project management.
- Resource Management: You can plan and forecast your team's resources effectively to maintain optimal utilization and performance.
- Profitability Monitoring: This lets you keep track of costs and budgets in real-time, maximize billable time, and improve financial outcomes.
- Time Tracking: This lets you easily monitor how much time your team spends on each task and manage resources efficiently.
- Client Feedback Tools: You can collect client feedback efficiently and then adapt and respond to client needs promptly.
Teamwork.com Integrations
Integrations include Google Drive, Dropbox, OneDrive, Slack, Microsoft Teams, Zapier, Xero, and HubSpot.
Pros and cons
Pros:
- Automated intake to reduce manual tracking
- Client view support embedded in projects
- Visibility into team workload across projects
Cons:
- Can slow down with large project volumes
- Reporting customization can feel restricted
Planview AdaptiveWork is a work and resource management solution that lets you coordinate teams, tasks, and portfolios under unified oversight. It’s for organizations that run campaigns, creative pipelines, and cross-channel execution. The platform supports planning, execution, resource balancing, and status reporting in one place.
I recently spoke with Yad Senapathy, the founder and CEO of the Project Management Training Institute (PMTI), about his team's use of this tool. "It allowed me to manage over 60 marketing deliverables across multiple teams while staying on top of owners, timelines, and budgets," he says. "For me, it was a practical tool because it connected tasks, approvals and campaign milestones into a single, clear view and moved everyone ahead without the need for daily check-ins," he explains.
Why I Picked Planview AdaptiveWork
AdaptiveWork gives you end-to-end control over your digital marketing programs, from planning and approval through execution and measurement. It lets you balance budgets, people, and project priorities so your team stays aligned with the strategy. The tool supports intake and gating so new work is screened against existing commitments before approval. Dashboards and real-time metrics keep progress visible and let your team surface delays, capacity issues, or budget variances. Because it’s built for digital marketing rhythms, you can map campaigns, creative cycles, and channel launches in one workspace.
Planview AdaptiveWork Key Features
AdaptiveWork offers an array of other features that can help boost efficiency and collaboration on your marketing projects.
- Task Management: This provides comprehensive tools to organize, prioritize, and track tasks, so your marketing projects stay on schedule and meet their objectives.
- Resource Allocation: You can effectively distribute resources across your projects, maximize team productivity, and meet deadlines without overextending your team.
- Performance Tracking: This offers real-time analytics and reporting capabilities that let you monitor project progress and team performance, and make adjustments and improvements based on data.
- Collaboration Tools: Features like instant messaging and document sharing help improve communication and teamwork and keep stakeholders aligned and informed throughout the project lifecycle.
Planview AdaptiveWork Integrations
Integrations include Microsoft Teams, Slack, Jira, and Salesforce.
Pros and cons
Pros:
- Align marketing budgets with execution phases
- Model “what-if” resource shifts
- Roadmap visuals tie teams to timeline
Cons:
- Overkill for small or simple campaigns
- Implementation can be lengthy for large teams
FunctionFox is a project tracking and time management tool that helps creative teams manage tasks, deadlines, and resources. It’s used by marketing and design agencies, in-house creative departments, and freelancers to track work, monitor time, and plan projects. The platform supports timesheets, project budgets, task lists, reporting, and resource allocation.
Why I Picked FunctionFox
FunctionFox gives you visibility into how time is spent on creative tasks, so you can spot overruns early. It lets you assign tasks, set deadlines, and track progress in real time, which helps your team stay aligned. Budget tracking tied to project hours and estimates helps you keep projects within financial limits. Alerts and reminders keep deliverables from slipping through the cracks. The platform is focused on creative work, so your marketing team can use the standard project tools to manage campaigns and content projects more naturally.
FunctionFox Key Features
FunctionFox offers a range of features that cater specifically to marketing teams and projects.
- Real-Time Reporting: This provides financial, capacity, and utilization reports that help keep your projects on track and within budget.
- Reporting Templates: You can use over 50 pre-built reports to measure metrics like client hours, staff utilization, and project profitability, with customizable options to pull data from various sources.
- Visual Dashboards: You can identify bottlenecks and monitor key metrics like project turnover and utilization rates to prevent missed deadlines and budget overruns.
- Scalability Insights: This feature helps you understand profitability and efficiency so you can scale effectively and make sound decisions regarding client selection and team growth.
FunctionFox Integrations
Integrations are not currently offered.
Pros and cons
Pros:
- Lets you track billed vs unbilled hours
- Forecasting helps with resource planning
- Templates help reduce repetitive setup
Cons:
- Some agencies find budget controls basic
- Integrations are not available
Basecamp is a project collaboration platform that brings tasks, messages, and files together in one place. It’s popular with small to mid-sized teams and agencies that want a simpler way to coordinate work, communicate, and keep projects organized. The tool supports to-do lists, message boards, file storage, commenting, and schedules.
Why I Picked Basecamp
Basecamp lets you create a separate board of activity for each project. Your team can see all to-dos, messages, deadlines, and files in one view. It includes card tables (their version of Kanban boards), so you can move cards through stages visually. Automatic check-in questions replace status meetings, which helps you collect updates without interrupting the team. Permissions let you invite clients or contractors without exposing internal work. The project board concept is baked into how everything is shown, so your team can instantly see what’s in flight, what’s done, and what’s awaiting action.
Basecamp Key Features
There are several other Basecamp functionalities that make it useful for your marketing projects.
- Task Management: This feature lets you assign tasks to specific team members and set deadlines to maintain accountability and clarity on who is responsible for what.
- File Storage and Sharing: Basecamp provides centralized storage for documents, which makes it easy for your team to access and collaborate on files without the hassle of email attachments.
- Automatic Check-ins: This feature replaces traditional meetings and lets team members provide updates on their progress at their own pace, which promotes a more flexible work environment.
- Campfire Chat: You can facilitate quick, informal conversations among team members, which helps with spontaneous discussions and immediate collaboration when necessary.
Basecamp Integrations
Integrations include Clockify, Harvest, Ziflow, Zoho Flow, and Zapier.
Pros and cons
Pros:
- Templates reduce rework for recurring projects
- Hill charts show progress intuitively
- Boards centralize tasks, messages, and files
Cons:
- Notification overload if poorly set up
- Lacks advanced task dependencies or subtasks
GoodDay is a work management platform that lets teams plan, track, and coordinate projects, tasks, and goals in a connected space. It’s aimed at teams that want visibility into work, goal alignment, and reduced friction in day-to-day execution. The tool provides views, dashboards, templates, resource planning, and workflows.
Why I Picked GoodDay
The tool includes a productivity suite that comes with personal work scheduling, group and private chats, meeting management, project & personal events, built-in documents & wikis, and unlimited storage for files. Another great feature is the action required feature, which lets team members notify each other when an action is needed. GoodDay is highly customizable to both sophisticated and basic project structures. You can create custom views, adjust the user interface, customize fields, and create custom task types, project templates, priorities, and workflows.
GoodDay Key Features
GoodDay stands out for marketing project management with several other capabilities as well.
- Custom Workflows: The fully configurable workflows let you set up processes that match the way your teams works and collaborates.
- Priority Management: You can effectively manage task importance and respond to urgent needs promptly with customizable priorities, including options for blockers and emergencies.
- Reports & Analytics: Automated and personal reports provide insights into project progress, team collaboration, and time management, and help you make data-driven decisions.
- Customizable Workspaces: You can tailor workspaces to fit your team’s specific needs, which promotes a more organized and personalized environment for managing your marketing projects.
GoodDay Integrations
Integrations include Google Drive, Gmail, Slack, Dropbox, Box, and GitHub.
Pros and cons
Pros:
- Deep project hierarchies for complex work
- Multiple views let your team choose their style
- Connects goals with tasks for alignment
Cons:
- Mobile experience less full-featured
- Feature set may overwhelm small teams
Other Marketing Project Management Software
If you didn’t find what you were looking for above, here are a few more solid options.
- Intervals
For time and expense tracking
- Workamajig Platinum
For teams of all sizes
- Function Point
For usability and user experience
- Ravetree
For all-in-one marketing operations
- DoneDone
For marketing project issue tracking
- CROOW
Forecasting and reporting with guest access
- Projector PSA
For BI dashboards
- Height
For client collaboration
- GanttPRO
For projects with Gantt charts
- Celoxis
For cross-project resourcing and scheduling
Check out our video on the top 5 marketing project management tools!
Related Project Management Software Reviews
If you still haven't found what you're looking for here, check out these other related tools that we've tested and evaluated:
- Project Management Software
- Video Production Project Software
- Resource Management Software
- Workflow Automation Software
- Time Tracking Software
- Task Management Software
- Collaboration Tools
- PR Project Management Software
Selection Criteria For Marketing Project Management Software
Based on my experience trialing and researching these tools, I have developed selection criteria that balance essential features with the unique requirements of marketing workflows.
Core Marketing Project Management Software Functionality: 25% of total score
- Task and project management, including task assignment and progress tracking.
- Collaboration features, such as shared workspaces, chat, and comment sections.
- File sharing and document management for easy access to marketing materials.
- Calendar and deadline tracking to make sure projects are completed on time.
- Reporting and analytics for insights into project status and team performance.
Additional Standout Features: 25% of total score
- Advanced workflow automation that goes beyond basic task automation, such as automated reporting or custom workflow creation.
- Integration capabilities with a wide range of other digital marketing tools and platforms, which facilitates a seamless marketing ecosystem.
- Customizable dashboards and reports that allow users to tailor the information to their specific needs.
- Resource management tools that provide detailed insights into budget allocation and utilization.
- Scalability features that make sure your marketing management system can grow with the business and accommodate more complex projects and a larger number of users without a drop in performance.
Usability: 10% of total score
- Intuitive design and ease of navigation, crucial for making sure you can find what they need quickly.
- Drag-and-drop scheduling tools within calendars for straightforward planning.
- Asset management interfaces that offer easy filtering, tagging, and searching.
Onboarding: 10% of total score
- Comprehensive training materials, such as videos, templates, and interactive product tours.
- Support channels like chatbots, dedicated account managers, and webinars to assist new users.
Customer Support: 10% of total score
- The breadth and availability of support options, including live chat, email, and phone support.
- Response time and quality of support, so you can get help when you need it.
Value For Money: 10% of total score
- Does the pricing structure match the features and benefits provided?
- Transparent pricing without hidden fees, and a good balance of cost to functionality.
Customer Reviews: 10% of total score
- Overall satisfaction ratings and feedback on usability, support, and functionality.
- User testimonials that highlight specific benefits or challenges encountered with the marketing project tracker.
How To Choose Marketing Project Management Software
As you're shortlisting, trialing, and selecting marketing project management software, consider the following:
- What problem are you trying to solve? Start by identifying the marketing project management feature gap you're trying to fill to clarify the features and functionality the marketing project management software needs to provide.
- Who will need to use it? To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the marketing team, or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all, or speed for your power users.
- What other tools it needs to work with? Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM, or HR software. This can be as specific as looking for project management software that integrates with Salesforce. You'll need to decide if the tools will need to integrate together, or alternatively, whether you can replace multiple tools with one consolidated digital marketing project management tool.
- What outcomes are important? Consider the result that the software needs to deliver to be considered a success, what capability you want to gain, what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance.
- How it would work within your organization? Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well and the areas that are causing issues. Every business is different—don’t assume that because a tool is popular that it'll work in your organization.
Trends In Marketing Project Management Software For 2025
These trends not only demonstrate the rapid pace of innovation but also highlight the areas where marketing teams are seeking enhanced functionality and efficiency.
- Increased use of augmented reality (AR) and virtual reality (VR): More marketing project management tools are integrating augmented reality and virtual reality technologies in order to offer immersive planning and visualization experiences. This signifies a move towards more engaging and experiential planning processes in project management software for marketing agencies.
- Sustainability tracking features: Corresponding with the growing emphasis on corporate social responsibility, some of the best marketing project management tools are incorporating features that help teams track the sustainability of their campaigns. This includes monitoring carbon footprints, sustainable resource usage, and ethical sourcing. More and more advertising agency tools are providing insights into the environmental impact of marketing activities.
- Blockchain for enhanced security and transparency: Marketing project management platforms are offering blockchain technology to help with security and transparency, particularly in areas like budgeting and spending. By using blockchain, these project management tools for marketing can provide tamper-proof records of transactions and project changes, which fosters trust among stakeholders and keeps marketing data safe.
- Custom AI assistants for marketing planning: Many tools are now offering custom AI assistants tailored to marketing project management. These assistants offer personalized guidance, automate task prioritization, and provide insights based on data analysis.
- Integration with ecommerce platforms: As ecommerce continues to dominate the retail landscape, marketing project management tools are increasingly offering direct integrations with major ecommerce platforms. This allows you to seamlessly plan, execute, and monitor campaigns that are directly tied to online sales channels. This reflects the growing need for marketing efforts to be closely aligned with sales outcomes.
What is Marketing Project Management Software?
Marketing project management software is a tool that helps marketing teams plan, execute, and track their projects and campaigns. It combines project management features like task assignment, resource allocation, and progress tracking with features used by marketing teams like marketing calendars, campaign templates, and asset management for marketing and brand collateral.
Project management software for marketing agencies helps you better manage workloads, meet deadlines, and achieve marketing goals, which means more successful campaigns that have a meaningful impact on the target audience.
Features of Marketing Project Management Software
Here, I detail the most important project management features to look for when selecting the right software for your agency or team.
- Task management: This feature allows you to create, assign, and track tasks within a project. Task management is essential for breaking down marketing projects into manageable activities, so every team member knows their responsibilities and deadlines. It's especially useful for complex, long-term efforts like SEO project management, where recurring tasks must be planned and tracked consistently over time.
- Collaboration tools: These tools facilitate communication and collaboration among team members. Collaboration allows team members to share ideas, provide feedback, and work together efficiently, regardless of their location.
- File sharing and management: This feature allows you to upload, share, and manage files in a centralized location. Having easy access to the latest versions of creative assets, documents, and presentations makes sure that everyone is working with the most current information.
- Time tracking: Time tracking tools help monitor the amount of time spent on tasks and projects. This helps you assess productivity, manage workload, and estimate project timelines accurately.
- Calendar and scheduling: A comprehensive calendar feature allows you to schedule tasks, deadlines, and meetings. It helps plan out traditional and digitalmarketing campaigns so all activities are aligned and deadlines are met.
- Workflow automation: Automation tools streamline repetitive tasks and processes so you can focus more on the creative and strategic aspects of marketing projects.
- Reporting and analytics: These features provide insights into project performance, team productivity, and budget management. These insights are crucial for making informed decisions, optimizing processes, and demonstrating the ROI of marketing efforts to your higher ups.
- Resource management: This allows for the allocation and management of resources, including budgets, personnel, and tools. Effective resource management ensures that projects are completed within budget and resources are utilized optimally.
- Integration capabilities: The ability to integrate with other tools and platforms (such as CRM systems, email marketing software, and social media tools) will improve your workflows. Integration is crucial for a holistic approach to managing marketing projects and campaigns (you might also consider project management software with CRM capabilities).
- Customization and scalability: You should be able to customize the software to fit the unique needs of your team, and it should be able to scale with your business. These features allow for a personalized approach that can adapt to changing business needs and marketing strategies.
Benefits of Marketing Project Management Software
Below, I outline five primary benefits that the best marketing management software offers to users and organizations:
- Enhanced collaboration: Team members can communicate and collaborate in real-time. By using a project management tool for marketing, you eliminate communication barriers and get everyone on the same page and working together, regardless of their physical location.
- Increased productivity: Automation and streamlined processes free up time for team members to focus on more strategic and creative tasks, which increases overall productivity and efficiency within the organization.
- Improved project visibility: With real-time dashboards and reporting features, stakeholders gain a comprehensive overview of project progress. This allows you to make informed decisions quickly, adjust strategies as needed, and make sure projects are on track to meet deadlines and goals.
- Better resource management: Software allows you better allocated and track resources, including budgets, time, and personnel. Effective resource management helps organizations optimize their resource use, reduce waste, and make sure projects are completed within budget constraints.
- Scalability: Management marketing project software can grow with your business and accommodate more users, projects, and complexity over time. This allows you to continue using the system as your business grows and avoid costly and time-consuming software changes or upgrades.
Costs & Pricing for Marketing Project Management Software
Here's a breakdown of common plan options to help you make an informed decision:
Plan Comparison Table for Marketing Project Management Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free | $0 | Access for a limited number of users, basic project management features, limited storage space, community support |
| Basic | $10-20 per user/month | Access for more users, enhanced project management tools, integrations with other tools, basic reporting features, email support |
| Professional | $20-50 per user/month | Advanced project management features, customizable dashboards and reports, collaboration tools, priority support, increased storage space |
| Enterprise | Custom pricing | Customizable to fit organization size and needs, advanced security features, dedicated account manager, onboarding and ongoing training, unlimited storage and integrations |
When selecting a plan, consider not only the immediate needs of your team, but also potential future requirements. Be sure that your chosen plan can scale with your business to avoid the hassle of switching platforms later.
Marketing Project Management Software Frequently Asked Questions
Find answers to frequently asked questions about this topic.
How can marketing project management software help my team collaborate better?
Marketing project management software helps your team collaborate by centralizing communication, files, and feedback in one platform. You can assign tasks, share updates, and give feedback on creative assets without having to keep switching between apps. Notifications and shared calendars keep everyone aligned and reduce miscommunication.
Most tools will offer features like comment threads, approval workflows, and document versioning, so your team can work together efficiently—even if the team is remote.
Can marketing project management tools integrate with other marketing platforms (like CRM, email, DAM)?
Yes, most marketing project management tools can integrate with popular platforms like CRMs, email marketing tools, and digital asset management systems. This lets you sync contacts, automate task creation based on your marketing campaign plans, and access creative assets without leaving your project dashboard.
Before choosing a tool, check its integration list. You can also use tools like Zapier to create custom integrations if a direct connection isn’t available.
What’s the best way to onboard my marketing team to new project management software?
To onboard your team to the new software, start by providing a short training session or video walkthrough on the features your team will use most. Set up your first live project together, so team members see the tool in action. Assign simple tasks and encourage questions.
Share guides or cheat sheets for reference. Ongoing support and highlighting wins—like faster feedback or clear deadlines—can motivate your team to adopt the new platform.
How do I track campaign performance and deadlines using marketing project management software?
You can use marketing project management software features like project dashboards, timelines, and customizable reports to track your marketing campaigns from start to finish.
Set clear milestones and deadlines for each phase. Many tools let you attach KPIs or metrics directly to projects, so you can monitor performance in real time. Automated reminders and progress bars help you spot potential delays early.
Which marketing project management tools are suitable for remote or distributed teams?
Many marketing project management tools are designed with remote and distributed teams in mind. Look for features like real-time chat, video integration, file sharing, and cloud-based access from any device. Tools with time zone management, asynchronous communication, and mobile apps also make it easier for remote teams to stay connected and productive.
How secure is my marketing data when using project management software?
Most reputable marketing project management platforms offer strong security features like data encryption, role-based permissions, and regular backups. Choose tools with compliance certifications relevant to your industry (e.g. GDPR or SOC 2). Check the vendor’s data privacy policy and ask about options for audit logs or single sign-on, which are great tools for keeping your marketing data safe.

What's Next?
If you are producing too much marketing content and are starting to face problems saving your information, you should also consider getting a digital asset management solution.
