There are so many different marketing project management software so making a shortlist of the best can be tricky. You want to manage a wide array of projects from a diverse mix of clients - and need the right tool for your projects and team. I've got you covered! In this post I make things simple, leveraging my experience managing a variety of projects using dozens of different PM tools to bring you this shortlist of the best marketing project management software.
What is marketing project management software?
Marketing project management software is a tool that helps marketing teams plan, execute, and track their projects and campaigns. It combines elements of project management with specific features tailored to the needs of marketing. This software typically includes tools for scheduling, task assignment, resource allocation, and progress tracking, all within a framework that understands marketing workflows and objectives.
Marketing project management tools streamline the complex and often collaborative nature of marketing projects. It enables teams to stay organized and on schedule, ensures clear communication and task delegation, and provides valuable insights into the performance of marketing campaigns. With these tools, marketing teams can more effectively manage their workloads, meet deadlines, and achieve their marketing goals, ultimately leading to more successful campaigns and a stronger impact on their target audience.
monday.com is an award-winning project management software used across diverse industries by companies like Hulu, BBC Studios, Coca-Cola, L’Oréal Paris, Adobe, and Deezer. They are designed to handle building robust custom workflows on their flexible, intuitive platform as well as demonstrating your marketing impact with comprehensive analytics dashboards and reports.
Why I picked monday.com: Its features for managing marketing projects include resource and project management modules with some great collaboration tools. For example, you can upload and attach files to cards, make comments, mention teammates, and more. It also offers a great project reporting dashboard that can collect data from multiple boards, allowing better tracking abilities of progress. And while monday.com doesn’t offer a complete set of tools for project accounting and invoicing solutions as other tools, you can use monday.com to track hours, timelines, and invoices.
Other tools like shared documents and whiteboards can help you and your team brainstorm on new projects, improve collaboration, and increase team communication.
monday.com Standout Features & Integrations
Features include resource and project management, time tracking, collaboration, file management, collaborative docs and reporting dashboards.
Integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible via a paid plan with Zapier.
Overall, it’s a highly customizable tool that lets you work in whatever methodology fits your project and team. You’ll also find some useful workflow tools for automating parts of your process.
Wrike is an award-winning marketing project management platform that’s designed to improve marketing project management processes, enabling greater productivity and driving ROI.
Why I picked Wrike: It’s highly configurable, and you can customize workflows, dashboards, reports, and request forms to maximize your effort. Wrike’s simple interface allows you to switch between Kanban boards, interactive drag-and-drop Gantt charts, and workload views for visualizing priorities. Wrike features time and expense tracking, intuitive task and project management, visual proofing, templates for common marketing tasks, reporting, and resource management and allocation.
Wrike has an easy-to-use, intuitive interface and navigation with distinct Spaces, folders, and tasks. Switch from the home screen to timesheets, dashboards, calendars, reports, and the activity stream.
You also have access to various templates for common organizational processes, including marketing production management, operations, promotion, and more.
Wrike Standout Features & Integrations
Features include pre-built templates, custom request forms, interactive Gantt charts, visual proofing, workflow automations, time tracking, project portfolio management, and dashboards.
Integrations. Wrike offers 400+ pre-built native integrations, including the most popular file management software from Microsoft, Google, and Dropbox, along with sales and marketing software from Salesforce and Marketo, and creative apps from Adobe.
Wrike has a dedicated help center with interactive training, videos, and a ‘Getting Started’ guide.
ClickUp is a marketing project management software for managing marketing tasks, campaigns, docs, and clients in one place. The software makes it easy to collaborate with your team, work with clients & contractors, connect your data, and create dashboards to gain data-driven insights from any workflow.
Why I picked ClickUp: Its highly customizable views allow you to visualize marketing campaigns and accounts on lists, Kanban boards, Gantt charts, calendars, and more. Task management features include task checklists, subtasks, and task templates, as well as the ability to filter, sort, search for, easily reorder, and view tasks in the manner most convenient for the team.
Additionally, it includes a native time tracker that your team can use to report on their work, and reporting features with the ability to create custom dashboards, and six built-in report types for team reporting. You can also design custom forms to collect client info, get approval, and distribute information. Custom statuses and automation enable you to establish an efficient intake system for affiliate sign-ups, client onboarding, co-marketing collaboration requests, and more.
ClickUp also features proofing and annotation capabilities for proofing, marking up, and approving files. You can assign comments for requested changes and approve them in real time.
ClickUp Standout Features & Integrations
Features include real-time reporting, whiteboards and shared documents for collaboration, task management with different views, goal tracking, and templates.
Integrations include Slack, G Suite, Dropbox, and many more tools, as well as over 1,000+ integrations through Zapier.
ClickUp's free plan is robust and includes all primary features. Once the free plan reaches its limits, you will still have access to information but need to upgrade to create new stuff.
Smartsheet is a work management software designed for enterprise businesses. It provides project management, workflow automation, resource management, and other tools.
Why I picked Smartsheet: This software is a good choice for marketing teams at large-scale or enterprise businesses. It provides not just project management, but also resource planning and a built-in digital asset management (DAM) system. You can assign work based on factors like capacity and skill sets, and keep track of all of your digital files and marketing assets in the same platform where you manage your projects.
As for project management, you can opt for a Gantt chart, calendar, grid, or card-style view. You can also set up workflow automations and no-code apps to alleviate some of your team's workload, and keep things consistent. The platform also offers a high level of security, with granular access controls and customized approval flows.
Smartsheet Standout Features and Integrations
Features include multiple project views, attachment storage, no-code automated workflows, content collaboration, chat, digital asset management, resource management, portfolio management, secure request management, and reporting dashboards.
Integrations include Google Workspace, Microsoft Office 365, Box, DocuSign, Slack, Microsoft Teams, Skype for Business, Gmail, Outlook, and many other apps. Some integrations require Business or Enterprise plans.
A free-forever version is available for one user and up to 2 editors. It comes with 500MB of attachment file storage, and allows you to put up to 100 automations in place per month.
Kantata is a digital work management platform that caters to the needs of professional services businesses, making it a good choice for marketing agencies, consulting firms, and professional services businesses.
Why I picked Kantata: This software made it onto my list because it provides not just project management features, but also resourcing and financial management tools. On top of that, it has workflow management capabilities and team collaboration tools. This helps you centralize your work management in one platform, rather than keep things scattered across your tech stack.
Real-time financial oversight and project status updates keep your team on the ball and within planned budgets. You can manage projects across the complete lifecycle, assigning tasks and tracking progress as your team moves forward. Meanwhile, the business intelligence features let you track productivity, profitability, and more.
Kantata Standout Features and Integrations
Features include Gantt charts, budget management, resource allocation, workflow automation, role-based permissions, comments and communications, approval flows, and BI dashboards and reports.
Integrations include Slack, Sage, Quickbooks, Expensify, BambooHR, NetSuite, Jira, Salesforce, Xero, and Google Workspace.
Kintone is a customizable marketing project management platform used by teams at Volvo Trucks North America, Japan Airlines, Shiseido, and over 23,000 organizations worldwide.
Why I picked Kintone: Their unique approach to marketing management lets you build a wide variety of customizable “apps” either from scratch, using templates or from your existing spreadsheets, for data management, business processes, and workflows. Kintone apps can be customized for project management, CRM, partner databases, expense reports, shared to-do lists, event management, product feedback, and much more.
Kintone lets you build no-code project tracking apps by dragging and dropping elements that you want to see onto the page: rich text fields, date fields, drop-down menus, number fields with built-in calculations, spaces for attachments, user or group selection menus, related data from other apps, tables, and more.
Once you’ve built the app you want, you can use it to more easily manage whatever data and tasks you and your team need to track. And with custom notifications and reminders as well as detailed permissions settings, your collaboration tool can look and work however you want it to. Kintone’s built-in communication features also allow teams to discuss projects directly in the app and in topic or project-based threads. Dedicated “spaces” organize everything your team needs for your project, including task-tracking apps and searchable conversation threads.
Kintone Standout Features & Integrations
Features include a pre-built application library, enhanced process management, private messaging, real-time custom graphs and charts, and granular permission controls.
Integrations include Slack, Gmail, Google Calendar, Outlook, Tableau, Dropbox, Salesforce, HubSpot, Eventbrite, WordPress, QuickBooks, MailChimp, and many more through a paid plan with Zapier or via API integrations.
Kintone offers discounted prices for nonprofits and educators, and a free custom app build as part of the free trial process.
QuickBase is a project workflow management tool that helps you build customized business applications to facilitate various core business processes.
Why I picked QuickBase: This software is versatile and user-friendly, making it suitable to virtually any business context. You can use the no-code builder to craft apps, integrations, and automations to support your marketing team's work. This can allow you to both alleviate manual workloads and ensure consistency in your processes.
When you're building a custom workflow in the software, you can establish clear rules and best practices for how to manage specific tasks. This will help your team create shared processes that everyone can easily adhere to. This is especially helpful if you're working across a portfolio or within an agency context.
QuickBase Standout Features & Integrations
Features include a no-code app builder, data syncing and reporting, template library, team collaboration tools, personalized dashboards, mobile app, audit logs, and data encryption.
Integrations include Outlook, Microsoft Teams, Google Workspace, Slack, Box, Dropbox, OneDrive, Trello, Asana, Jira, Zendesk, and Docusign, among others.
Several learning resources and certification programs are also available from QuickBase, helping to support users in maximizing the utility of their applications.
Ravetree is a full-featured project management software used by agencies around the world. It includes best-in-class project management, resource planning, time & expense tracking, digital asset management, and CRM.
Why I picked Ravetree: Ravetree has features that will benefit your marketing projects. Apart from all the project management features that let you build timelines, set alerts, and access tasks through different views, Ravetree gives your team communication opportunities. The first one is through its in-app communication features, such as comments, attachments, and annotations. Next, you have file proofing with custom approval workflows. This one allows you to set multi-tier approvals for files, including people outside the company.
Finally, you have versioning. This feature allows your creative team to upload multiple versions of a file and a chance for everyone to review all versions and start conversations around the evolution of an asset.
Ravetree Standout Features & Integrations
Features include file approvals, client portals for external access, resource management, time tracking, expense management, request forms, and retainer contract management.
Integrations include Instagram, Hubspot, Slack, Xero, Box, Gmail, Dropbox, and Stripe.
Zoho Projects is a cloud-based project management platform that's well-equipped for marketing teams. It has customizable features like individual views, custom project fields, project templates, and a reporting dashboard.
Why I chose Zoho Projects: Marketing teams can break down their campaigns into smaller projects, tasks, and subtasks, which can be defined and assigned to the appropriate team members. Milestones and goals help team members see the bigger picture and track the progress and impact of their larger initiatives. Users can design visual workflows with the drag-and-drop Blueprints feature which can be saved and re-used for future projects.
The software's features cover project planning, scheduling, budgeting, and reporting. Marketing teams can use these tools to keep their projects and campaigns within budget, monitor their progress, and track each team member's time. Document collaboration allows marketing teams to easily organize and work on files with version control, notes, and revision history. The dashboard has pre-built and custom reporting abilities, allowing users to track the KPIs that are most important for them.
Zoho Projects Standout Features & Integrations
Features include task management and automation, time tracking, commenting with mentions, issue tracking, workflow builder, Gantt charts, and a reporting dashboard.
Integrations include box, Dropbox, Github, Google Workspace, Microsoft Teams, Slack, and Zendesk. A paid Zapier account will unlock additional integrations.
A free plan is available for up to three active users. Paid plans start at $5 per user/month, and a 10-day free trial is available for premium plans.
Forecast is a marketing project management platform for project and resource management. It’s equipped with intelligent automation that can predict project delivery dates and forecast capacity needs, as well as with collaboration tools to help marketing teams work together.
Why I picked Forecast: Its auto-schedule feature assists with project planning by automatically estimating task durations, assigning resources, and setting deadlines. Another great feature is the ability to automatically calculate utilization throughout an agency or org and see how team members are spending their time.
The tool’s pipeline lets you view finished, running, and planned projects across a portfolio. You can create tasks where team members can comment, share files, and register time. Also included is the ability to set up notifications for key progress updates.
Forecast also includes tools to track the financial progress of projects, whether they are based on retainer contracts or other types of contracts., as well as view profitable and submarginal projects.
Forecast Standout Features & Integrations
Features include AI-powered insights to mitigate risk, task cards where you can interact with the team, sprint planning support, time tracking, reporting, workload management, portfolio financials, and smart invoicing.
Integrations include Asana, GitLab, BambooHR, Expensify, Hubspot, Google Drive, Outlook, Pipedrive, Quickbooks, Salesforce, Reeport, Slack, and thousands more through Zapier.
Overall, this AI-native platform will help you improve your decision-making thanks to its AI features.
Paymo is a collaborative work management platform that allows you to track your marketing team’s progress and collaborate in context.
Why I picked Paymo: It is a centralized platform where several modules like planning, resource scheduling, time tracking, and invoicing feed into each other and co-exist under the same roof – without messy integrations.
Customizable workflows, project statuses, and notifications help you stay alert and spot bottlenecks way ahead of time. Clarity is further guaranteed by the resource scheduler that informs you about your team’s current and remaining workload, leave days, and project budgets. Along the way, you can track your time in various ways (web app, desktop, mobile), then pull it into an invoice to get paid accurately for your services.
Paymo Standout Features & Integrations
Features include file proofing with annotation and comment capabilities, file versioning, online payment support, a leave planner, invoicing, resource scheduling, and time tracking.
Integrations include the creative tools you use, like Adobe CC, Slack, Jotform, Google Suite, QuickBooks Online, Xero to name a few, so you can work where you feel most comfortable.
Paymo is available in 8 different languages and offers mobile options for you to handle your projects, track time, and invoice clients.
A lot of marketing teams with the best of intentions have not experienced digital transformation success. That’s because marketing projects are difficult to manage and often plagued by issues that include: misaligned teams, a lack of visibility and working in multiple ad hoc systems. Overcome these obstacles, manage work and collaborate across the enterprise—all from Clarizen’s single, intuitive cloud-based solution.
Clarizen’s leading work management solution offers a 360-degree view of projects, greater efficiency through automation and the ability to adapt to your business processes.
- Real-time Control: Control your marketing project management, business systems, and processes
- Business Intelligence: Centralize all activities and gain real-time status on the status of marketing campaigns and projects
- Enterprise-wide Transparency: Give your team a “single source of truth” so they can make smarter, faster decisions
Up your team’s game and stay competitive with modern work management that enables a successful marketing digital transformation.
Workfront is online project management software designed for agencies, IT teams, service teams, and marketing teams and for collaboration between these internal and external clients.
Why I picked Adobe Workfront: The software allows for full project management, client service, task tracking and prioritization.
The platform also provides for the use of custom data to track projects and related information. Workfront is quite layered, and it takes some time to explore all the various aspects. This complexity, however, gives it incredible flexibility. Choose Workfront for an all-in-one solution.
Adobe Workfront Standout Features & Integrations
Features file sharing, goal alignment, scenario planning, customizable reports, workflow automation, resource management, capacity planning, and collaboration tools, reporting dashboards.
Integrations include out-of-the-box software, like Adobe Creative Cloud & Experience Manager, Jira, Slack, Salesforce, and MS Teams. You can also build custom integrations using Workfront Fusion, an integration platform for any web-based application.
Workfront offers customized pricing upon request.
FunctionFox Simple online timesheet and project management software created by an ad agency for advertising agencies, graphic designers, PR, digital, marketing firms and in-house creative teams.
Why I picked FunctionFox: It has the features to support your marketing campaigns from strategy to implementation. It helps streamline time and expense tracking, estimates and budgeting, running reports, schedules and calendars, task and action assignments, and internal communication.
The comparably low cost is complemented by a generous feature set, making it a great option for small teams. FunctionFox offers add-ons that allow for mobile app access (Android and iPhone), Flink (file exchange), and invoicing. Reports can be saved as Excel, CSV, PDF, and HTML.
FunctionFox Standout Features & Integrations
Features include time tracking, retainer tracking, editable rates, project templates, to-do lists with email alerts, freelancer access, and email alerts on comments.
Integrations are not available at the moment.
Basecamp works with iOS, Android, Mac, and PC and offers a suite of marketing-centric project features that help you split your projects into manageable tasks, coordinate through a central calendar, use internal collaboration systems, and automate regular check-ins.
Why I picked Basecamp: The platform includes independent boards for each of your projects. Within these boards (that act more as dashboards), you can see who is collaborating on the project, a message board, documents that have been attached, to-do lists, the schedule, and more. Its activity view is particularly useful for keeping track of your projects. Activity is displayed on a timeline, and you can filter it by resource to quickly catch up with what they've been up to.
Basecamp Standout Features & Integrations
Features include project dashboards, activity logs, calendar views, scheduling, to-do-lists, message boards, file repositories, Kanban support, and reporting.
Integrations include Unito.io, Automate.io, Zapier, TaskClone, Project Buddy, Pleexy, Field Trip, CData Software, RSSBus, Retool, To-Do Helpers, TImeshift Messenger, Zoho Flow, Mr.ToDo, Clockify, Toggl, Ganttify, and more.
Overall, Basecamp has great features and is a really easy tool to pick up as a user.
Get the PM Software Buyer's Guide
Best for end-to-end solutions
14-day free trial + free plan available
|From $8/user/month (billed annually, min 3 seats)||Website|
Best for scaling organizations
Free plan available
Best free plan for marketing project management software
Freemium plan available
Best with resource and digital asset management included
Freemium version available
Best for marketing agencies and professional services businesses
|Pricing upon request||Website|
Best for building custom marketing apps
30-day free trial
Best for crafting code-free workflows and automations
30-day free trial
|From $35/user/month (billed annually)||Website|
Best all-in-one operations platform for marketing agencies
7-day free trial
Best for setting campaign goals and milestones
Free trial available
Best for AI utilization capabilities
Free demo available
|Pricing upon request||Website|
Best marketing project management software for progress and time tracking
15-day free trial + free version available
Best digital marketing project management software
Free trial + free demo available
|Pricing upon request||Website|
Best for streamlining marketing project workflow
Free demo available
|Pricing upon request||Website|
Best creative marketing project management software
Free demo available
|From $35/month + $3.75/user/month||Website|
Best for its marketing features like project boards, file storage, and task check-ins
30-day free trial
|From $15/user/month (billed annually)||Website|
Best for consultants, engineering firms, and architects
Best for team productivity and collaboration
Best for time and expense tracking
- Workamajig Platinum
Best for creative and marketing teams of any size
- Projector PSA
Best for marketing project management automation
Best forecasting and reporting with guest access
Best for client collaboration
Best for marketing project issue tracking
Best for managing projects with Gantt charts
Best PM software for growing agencies and software development shops
Check out our video on the top 5 marketing project management tools!
How I Picked The Best Marketing Project Management Software
To decide which tools to feature in this list, I evaluated and compared the details for a number of popular marketing PM tools. I weighed a variety of key features and functions that would be top of mind for businesses of all sizes. The criteria below are the big categories I used for this selection.
I look for tools that promote themselves as marketing PM software. I believe that the minimum requirement is a tool that sees itself as being able to help you with your specific use case. This way, I know there is some thought into the dependencies and collaboration that is required for marketing teams and their work around social media and other activities.
I look at how easy it is to learn to use the tool. In addition, how easy it is to navigate through it and if it’s intuitive for new users. Ideally, we want a tool with a shallow learning curve that can help with quickly onboarding new users and get all stakeholders quickly using the tool.
I look at the 3rd party options that these software solutions can connect to. Anything that allows the tool to expand its functionality and give you access to more data in a single tool. Therefore, I talk about pre-built and custom integrations. An example here is the availability of pre-built integrations with Adobe's creative suite.
I select the options that I believe have fair pricing related to their features. Also, I dig in a bit more to see if they have a free version or free trial available.
What does marketing PM software do?
What features should I look for when selecting marketing project management software?
What are the benefits of using software for Marketing teams?
Is project management useful for Marketing?
Who is Marketing PM software for?
What other tools do I need to use in Marketing?
If you are producing too much marketing content and are starting to face problems saving your information, you should consider getting a Digital Asset Management solution.
However, if you are not at that point, I also know clients can be a little too demanding when it comes to marketing output. You can read all about how to manage their expectations in the best possible way.
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