What is the best marketing project management software to keep your agency running smoothly?
Creative agencies, in-house digital teams, and studios all have one thing in common: pumping out the best creative work. But what marketing project management tools can you use to produce better work and stop people from getting tied up with painful project administration?
Check out our list below to find the right marketing project management software to free your creative team from miscommunication, siloed work and project failure.
Looking for a project management solution to help you manage projects in your marketing department, digital marketing agency, or creative studio?
We decided to take a closer look to find the best creative agency project management software and agency project management tools on the market and see which ones deliver the goods.
Comparison Criteria & Key Features
The perfect marketing and project management software tool should be more than just a one-trick pony—it should help replace the slew of other SaaS tools you rely on. You’ll have complete control over your work management system while also streamlining workflow by reducing the number of tools you and your team members use.
Think about how many subscriptions you’re paying out each month. I bet you’re using:
- time tracking tools like Timesheets
- project management tools like Wrike
- project communication tools like Slack
- file sharing tools like Evernote
- and finance tools like Quickbooks.
You’ll pay thousands of dollars a month for these tools—and they often don’t work together well, requiring copying and pasting of the same data across different tools. Having one tool might be a good idea—but are any of them any good? If you’re looking for one project management tool to rule them all, you need a tool that you can use for everything.
So, when I reviewed the marketing project management software out there, I not only looked at their user interface, usability, and integrations but also the following functionalities:
- Time tracking and expense tracking – from quoting to keeping track of hours spent on a project through timesheets
- Project management – enabled with task management and team collaboration features such as message boards, as well as tools for adhering to project timelines, such as Gantt charts and Kanban boards
- Reporting dashboards – easy to see where a project (and the agency) is at with budget, timelines, and invoicing
- Resource management – making sure you’re not understaffing or overstaffing one area of a project
- Invoicing – turning project reports into invoices and estimates
- Customizable – allows you and your team members to customize the software to your specific project needs
- Real-time updates – includes notifications for and instant updates on project statuses, deliverables, and changes to task lists
Note: if you’re looking for marketing software (tools that help you manage your marketing campaigns themselves) instead of marketing PM software, look here: 10 Best Marketing Software Tools of 2022
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monday.com is an award-winning project management software used across diverse industries by companies like Hulu, BBC Studios, Coca-Cola, L’Oréal Paris, Adobe, and Deezer. They are designed to handle building robust custom workflows on their flexible, intuitive platform as well as demonstrating your marketing impact with comprehensive analytics dashboards and reports.
monday.com features for managing marketing projects include resource and project management modules with some great collaboration tools. For example, users can upload and attach files to cards, make comments, mention teammates, and more. It also offers a great project reporting dashboard that can collect data from multiple boards, allowing better tracking abilities of progress. And while monday.com doesn’t offer a complete set of tools for project accounting and invoicing solution as other tools, you can use monday.com to track hours, timelines, and invoices.
Overall, it’s a highly customizable tool that lets you work in whatever methodology—Kanban or otherwise—that fits your project and team. You’ll also find some useful workflow tools for automating parts of your process.
monday.com’s integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible via a paid plan with Zapier.
monday.com costs from $6/user/month and comes with a free 14-day trial. They offer a free plan for up to 2 users.
Screendragon is a highly configurable marketing project management software used and loved by Fortune 500 companies and global agencies like Kellogg’s, BP, The International Olympic Committee and McCann World Group.
It combines an easy-to-use, visual user interface with robust functionality. Screendragon is an end-to-end solution covering all aspects of marketing project management including SOW creation and project planning, work requests, project management, visual proofing, advanced review and approval workflows, resource management and forecasting, budget management, reporting, and more.
Screendragon offers a lot of flexibility with customized options including a custom branded UX, smart custom forms, personalized dashboards and advanced permission levels, which is ideal for large global teams. Users can also leverage a wide range of templates for projects and processes and take advantage of artwork automation capabilities. Task management allows for even more flexibility with visual Kanban boards, interactive Gantt charts and list views as options for interfaces.
Screendragon has a team of process experts that can provide customers with best practices for change management, getting leadership buy-in, developing training plans, and more.
Screendragon provides deep integrations with leading ERP systems such as SAP and PeopleSoft. It offers thousands of integrations with popular apps through Zapier like Jira, Trello, Slack, Box, Google Drive, Office 365 and Microsoft Dynamics. It also has an open API, enabling custom integrations with any system.
Screendragon starts from $20/user/month and a free demo is available.
Wrike is an award-winning marketing project management software suitable for teams of five or more. It’s highly configurable and allows users to customize workflows, dashboards, reports, and request forms.
Wrike’s simple interface enables users to switch between Kanban boards, interactive drag-and-drop Gantt charts, and workload views for visualizing priorities. Wrike features time and expense tracking, intuitive task and project management, visual proofing, templates for common marketing tasks, reporting, and resource management and allocation.
Wrike has an easy-to-use, intuitive interface and navigation with distinct spaces, folders, and tasks. Switch from the home screen to timesheets, dashboards, calendars, reports, and the activity stream. Wrike has a dedicated help center with interactive training, videos, and a ‘Getting Started’ guide.
Wrike offers a variety of different solutions depending on the type of team or organization, such as solutions for marketing teams or professional service teams. Users also have access to a variety of templates for common organizational processes.
Wrike offers 400+ pre-built native integrations, including the most popular file management software from Microsoft, Google, and Dropbox, along with sales and marketing software from Salesforce and Marketo.
Wrike costs from $9.80/user/month. There are four different price points, including a free version and plans which allow users to invite free external collaborators to a paid account.
Celoxis is a project portfolio management software and work collaboration platform that has been successfully adopted by brands like HBO, Rolex, Virgin Care, Adobe, Staples, LG, and Deloitte.
Celoxis includes comprehensive resource management capabilities that allow users to allocate resources based on skills, roles, and availability as well as view cross-portfolio resource workload to optimally utilize team members. The tool also offers a cross-project Gantt chart.
The tool also includes features for capacity planning, demand management, and project requests, as well as for tracking project financials. Users can get cost/revenue estimates from plans; track budgets, costs, and profits in real-time; and plug billing leaks by invoicing clients in a timely manner.
Celoxis reporting features let you slice, dice, and visualize data in ways that work best for you and your team. View aggregated information about your projects with fully customizable portfolio dashboards. Celoxis comes pre-built with common workflows to help with bug/issue tracking and risk management, and which are adaptable to your organizational processes.
Celoxis integrates seamlessly with hundreds of popular business applications through integration connectors and a web-based API. This includes platforms like Jira, Salesforce, QuickBooks Online, Excel, Slack, Google Apps, and more.
Celoxis offers both SaaS and on-premise deployment options. Celoxis costs $25/user/month with additional commitment discounts.
Kintone is a customizable marketing project management platform used by teams at Volvo Trucks North America, Japan Airlines, Shiseido, and over 23,000 organizations worldwide. Their unique approach to marketing management lets you build a wide variety of customizable “apps” either from scratch, using templates or from your existing spreadsheets, for data management, business processes, and workflows. Kintone apps can be customized for project management, CRM, partner databases, expense reports, shared to-do lists, event management, product feedback, and much more.
Kintone lets you build no-code project tracking apps by dragging and dropping elements that you want to see onto the page: rich text fields, date fields, drop-down menus, number fields with built-in calculations, spaces for attachments, user or group selection menus, related data from other apps, tables, and more.
Once you’ve built the app you want, you can use it to more easily manage whatever data and tasks you and your team need to track. And with custom notifications and reminders as well as detailed permissions settings, your collaboration tool can look and work however you want it to.
Kintone’s built-in communication features also allow teams to discuss projects directly in the app and in topic or project-based threads. Dedicated “spaces” organize everything your team needs for your project, including task-tracking apps and searchable conversation threads.
There are so many ways to customize Kintone it can be hard to know where to start. Read the starter blog “What Can You Build with Kintone?” or watch Creating an App from Scratch for a quick look at how the drag-and-drop builder works.
Kintone lets you expand its capabilities with both free native plugins built by the Kintone team as well as integrations with other tools like Slack, Gmail, Google Calendar, Outlook, Tableau, Dropbox, Salesforce, HubSpot, Eventbrite, WordPress, QuickBooks, MailChimp, and many more through a paid plan with Zapier or via API integrations.
Kintone costs $24/user/month with a minimum requirement of 5 users. They offer a 30-day free trial (no credit card required) and discounted prices for nonprofits and educators. Kintone’s team also offers a free custom app build as part of the free trial process.
Workamajig is a fully integrated marketing project management tool designed specifically for the needs of the marketing and creative industry. Workamajig was built for both small agencies and large corporations.
Workamajig allows your entire creative team to work together within one tool with the ability to work within kanban or agile methodologies. This end-to-end creative management tool helps marketing teams manage projects using its features for project management, resource management, task management, business intelligence, sales CRM, revenue forecasting, and IT & security.
Workamajig offers unlimited free customer support, guiding you until your team is fully comfortable using the system.
Workamajig integrates with Plaid, Strata, Exchange 365, Google Calendar, SMTP, FastPay, Excel, Google Sheets, Box.com, and other tools you use in your day-to-day.
Workamajig costs from $50/user/month for a team of 5-9 users and decreases in price the bigger your team is! They offer a free demo as well.
VOGSY helps marketing teams and agencies take control of their projects with a single, accessible platform. Built for Google’s G Suite, VOGSY’s intuitiveness helps teams get the job done without weighing them down. You can plan projects and resources, manage milestones and deliverables, communicate across teams, track time and expenses, manage contractors, automate invoice creation and more. With clearer visibility, you can deliver more projects on time and on budget.
VOGSY brings all project fundamentals under one roof and provides real-time insights across the business. It’s a breeze for executive, finance, operations, sales and project teams to get a 360-degree view of the business, streamline project management and drive desirable outcomes. At only $19 per user per month, VOGSY can transform your projects without driving up your costs.
Used by over 20,000 companies, Teamwork Project has all the project management functions you would expect plus features keyed-in to specific marketing needs, like quarterly goals and reporting, task list templates for oft-used marketing items, and automated approvals.
Teamwork Projects excels in levels of collaboration that any marketing team will find useful, like task-specific communication channels, social media content channels, real-time activity logs, and “notebooks” for additional data compilation.
Integrations include Gmail, Hubspot, Slack, Float, Numerics, Automate.io, timeBro, Userback, Easy Insight, Integromat, Chatify, PieSync, and hundreds more through Zapier.
The user interface can be intimidating compared to alternatives, which may be difficult if you need to onboard a variety of external clients. Additional graphics or more digestible data on the dashboard, for example, would be welcome. This lost them a few points in the UX category of the review.
Teamwork Projects costs from $9/month and has a freemium version of the software for up to 2 projects and 5 users and paid plans also offer a free 30-day trial.
DoneDone is the no-nonsense marketing project management app for teams that want to get things done.
Users access a sleek dashboard that displays all projects, tasks, docs, files – and most importantly – statuses and due dates. Marketing teams can keep track of ad campaigns, website projects, SEO campaigns, video creation, events, and just about anything else you can dream up. You can even create Custom Workflows and Statuses to save you time and energy while creating recurring tasks.
You can assign and reassign tasks to anyone within a project. DoneDone also has a mobile app and pre-built integrations with other applications such as Slack and Glip.
Create projects and unlimited tasks manually in a few simple steps. Tasks can also be automatically created by external parties via DoneDone’s “Mailboxes” feature. Mailboxes automatically create tasks in DoneDone when your customers submit web forms or send emails to an email address of your choice (such as firstname.lastname@example.org). This is great for gathering external feedback.
The app has just about everything most teams need for day-to-day marketing management, yet DoneDone is still known for its simplicity. It’s robust enough to handle complex projects and simple enough that it can be used by non-technical employees.
DoneDone starts at $5/user/month. They offer a 20% discount for annual plans.
Ravetree is a full-featured work management software platform used by agencies around the world. It includes best-in-class project management, resource planning, time & expense tracking, digital asset management, and CRM. Agencies benefit from having a single source of truth from which they can optimize their operations and easily see the big picture.
A full array of advanced features are offered including granular permissions roles, customizable notifications, automated alerts, project budgeting, Gantt charts, custom fields, custom tables, powerful filtering, and much more. One thing that sets Ravetree apart is the highly intuitive interface that allows users to easily find information, whether it’s project managers, executives, or team members. Additionally, Ravetree has a 5-star customer support rating, and takes pride in being a customer-focused company, as opposed to being sales-driven.
Workfront is online project management software designed for agencies, IT teams, service teams, marketing teams and for collaboration between these, internal and external clients. The software allows for full project management, client service, task tracking and prioritisation.
The platform also provides for use of custom data to track projects and related information. Workfront is quite layered, and takes some time to explore all the various aspects. This complexity, however, gives it incredible flexibility. Choose Workfront for an all-in-one solution.
Workfront offers customized pricing upon request.
Function Point is a project management software tool built primarily for the needs of digital agencies and the creative industry. Function Point is used by more than 600 agencies including Ogilvy and gives you a good overview of what’s happening across your team and tasks.
Function Point covers off all of our functionality requirements fully with a tool that includes an all-in-one cloud based workflow for project and task management, traffic and resourcing, project accounting, analytics and insights, and collaboration tools, making it a complete all-rounder. The collaboration tools are excellent, with creative project management, comments and changes happening directly on the platform. Choose Function Point for its slick interface, full features and simplicity of use (including mobile apps) but beware that it doesn’t support integration with other systems.
Projector’s cloud-based professional services automation software is not just designed for creative agencies, but for all professional services organisations. The software is available in various standalone or integratable modules – project accounting, resource scheduling, advanced analytics, and project management.
It’s an easy to use platform, although the interface can be somewhat complex and takes some time to fully appreciate. The company offers a range of customer support options, and the software integrates easily with several platforms, including QuickBooks, Salesforce, Intacct, Dynamics GP and MS Project. Choose Projector PSA for its easy integration with other platforms.
Intervals is a great tool for agencies that need to manage work, track its value, and quickly prepare invoices for clients to get paid for their time. It’s well-suited to the needs of small to midsize teams and it’s in use at marketing agencies as well as digital strategy agencies, web and graphic design studios, and web development teams.
Marketing agencies using Intervals will find a trove of useful features including project management (detailed task management, scheduling, file sharing, time tracking), as well as resource allocation, client management tools like invoicing and client reports.
Overall, while it doesn’t have live chat and its document sharing features are on the basic side, Intervals is a well-rounded tool for making agencies run more smoothly. It’s more than a siloed service that only does one thing, but less than super complicated enterprise software.
Perhaps the best part of this tool is the reporting features. Because the tool includes time and expense management tools, you can also generate a variety of meaningful internal reports to find out exactly where your team’s time and efforts are going. You can also get a higher-level view of your agency, providing answers to questions like, “Which client have we done the most work for this year?” or “Who is our most billable employee?” The idea behind intervals is that you can keep track of every detail on every job so you’ll never again lose money on a project.
Interval’s integrations include QuickBooks online for invoicing, QuickBooks desktop for time data, Xero, FreshBooks, Slack, and Google Drive.
Intervals is priced per project, and costs from $2.50 per active project per month ($59 per month for 25 projects, 25 GB, and unlimited users). They offer a free 30 day trial (no credit card required).
Basecamp works with iOS, Android, Mac, and PC and offers a suite of marketing-centric project features that help you split your projects into manageable tasks, coordinate through a central calendar, make use of internal collaboration systems, and automate regular check-ins.
Being able to create automated check-ins with expected questions will be endlessly helpful to marketers who need to weave common marketing worries like “Has this launched on social?” or “Are the graphics for the ads done yet?” into their regular workflow.
Integration options include Unito.io, Automate.io, Zapier, TaskClone, Project Buddy, Pleexy, Field Trip, CData Software, RSSBus, Retool, To-Do Helpers, TImeshift Messenger, Zoho Flow, Mr.ToDo, Clockify, Toggl, Ganttify, and more.
Admin users may find that there is a bit of a learning curve; plus, updates tend to remove features you have become accustomed to, like time tracking (which is no longer part of the software but was before). Thus, they lost a few marks in the review for Usability.
Basecamp costs from $99/month and has a freemium version of the software for up to 3 projects as well as a free 30-day trial for paid plans.
Need expert help selecting the right Marketing Project Management Software?
We’ve joined up with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s Marketing Project Management Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business’s needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.
It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:
14 days free trial
|From $6/user/month||Check out monday.com|
|From $20/user/month||Check out Screendragon|
14 days free trial
|From $9.80/user/month||Check out Wrike|
30 days free trial
|From $25/user/month||Check out Celoxis|
30 days free trial
|From $24/user/month||Check out Kintone|
|From $50/user/month for a team of 5-9 users, price decreases as number of users increase||Check out Workamajig|
|From $19/user/month||Check out VOGSY|
30 day free trial
|From $9/month||Check out Teamwork Projects|
30 day free trial
|From $5/user/month||Check out DoneDone|
|From $29/user/month||Check out Ravetree|
|From $100/user/month||Check out Workfront|
|From $34/user/month||Check out Function Point|
30 day free trial
|From $25/user/month||Check out Projector PSA|
30 day free trial
|From $2.5/project/month||Check out Intervals|
30 days free trial for paid plans
|From $99/month and has a freemium version of the software for up to 3 projects||Check out Basecamp|
In a marketing context, project management software can help team members plan, communicate, and track projects, all the way from briefing through delivery. They often provide features for project and resource planning, client management, team collaboration, invoicing, time tracking, and reporting. Some include more specialized features such as Gantt charts, kanban boards, and timesheets.
- Streamline your invoicing with estimation and billing tools that clients can access.
- See a big picture view of your team’s capacity to prevent overbooking and get real-time updates on changes to availability and project capacity.
- Keep files and documents in a shared place where it’s easy for the team to collaborate, get feedback, and see progress. You’ll also avoid the scattered file organization that can accompany Dropbox or Google Drive.
Here are a few examples of the types of teams who use marketing PM software. It’s common to use marketing PM software in:
- In-house marketing departments
- Marketing agencies
- Content marketing agencies
- Digital marketing agencies
- Branding firms or studios
- Design firms or studios
- Advertising agencies or firms
Team like these use marketing project management software to plan marketing campaigns for product launches, run marketing campaigns for clients, manage in-house marketing activities, plan advertising campaigns, and more.
Just realized that you’re not looking for marketing project management software? Have a look at other useful tools:
- Project scheduling software to help you plan, track, and analyze your projects.
- Time tracking software to help your teams track time and help you use the data for invoicing and planning.
What Do You Think?
From simple tools that provide a few quick solutions to complex products that take some time to fully explore, marketing project management software options are plentiful, which can make choosing one complex.
Our suggestion? Look carefully at each product’s features and work out which one has the Goldilocks factor for you. Where there is a demo or trial available, we recommend booking it to make absolutely sure the product works for you.
Also Worth Checking Out: Help Desk Software