This list will help you quickly compare and evaluate the best digital asset management software (often called a DAM).
If you ever find yourself thinking, “I know we had that file a year or so ago that we could use for this project—if only I could find it…” then you should think about getting a DAM.
It’s a media asset management system for storing and managing digital assets that can speed up production and ensure you’re using the most appropriate file for your projects.
Digital asset management software allows users to store and organize files and protect their assets from being stolen. DAM software can improve project workflow and help with common project challenges. All your files are in one place, no more spending hours looking for that one image buried in the recesses of a hard drive.
Digital Asset Management Software Comparison Criteria
How do I evaluate DAM software? Here’s a breakdown of some on my considerations. Keep in mind that I tried to focus on general cloud digital asset management systems that store all kinds of files—not tools with a single focus like video asset management software or photo asset management software.
- User Interface (UI): Does it offer clear displays and intuitive navigation? This is especially important when distributed teams and multiple departments all need to be able to easily navigate the tool.
- Usability: Is this easy to learn and use? For my ranking, digital asset management solutions with better tutorials, knowledge centers, and customer support get a higher score.
- Features & Functionality: How many of the key features and functions does it provide, and how powerful are they? In DAM software, features like searchable databases, version control, proofing and approval workflows, rights management, and permission-based access are important.
- Integrations: Pre-built integrations with Adobe’s Creative Suite is ideal for many teams. Likewise, the better digital asset management vendors supply integrations with project management software, content management systems, social media platforms, data rooms, content delivery networks, ecommerce software, and analytics tools.
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A Leader by The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022 report.
Bynder helps you create, find and use digital assets with streamlined collaboration and a focus on brand consistency across all markets and channels. It provides cloud digital asset management delivered through a slick, clean interface. Features include one central location to store all brand and campaign assets, direct asset available for users across the world, simplified file searching, built-in security controls such as two-factor authentication, user rights and access settings to protect your content, and more.
Bynder scores high in the Features and Functionality section of our evaluation criteria specifically because they have great support for a variety of file types, browser integration is pristine, user-friendliness for the dissemination of brand guidelines, and many more top-notch capabilities.
Integrations include Slack, Adobe Creative Cloud, Adobe Experience Manager, Sitecore, Sitefinity, BloomReach, Drupal 7, Drupal 8, WordPress, Okta, Google, Hootsuite, Microsoft Active Directory, Collect.io, Shutterstock, SDL Tridion, Templafy, and TYPO3.
The only cons to note are that parts of the interface are a bit cumbersome or clumsy and more customizability options would be helpful for large-scale projects.
Bynder offers customized pricing based on request and has a free trial and/or a free demo.
Founded in 2012 and acquired by Smartsheet in 2020, Brandfolder is an industry leader in Digital Asset Management software.
Brandfolder delivers a DAM software that is as intuitive for users as it is powerful for admins. Easily store, manage, share, manipulate, and analyze assets across hundreds of formats including 8K video, documents, images, and 3D renderings with little to no training. In addition to core DAM functionality, Brandfolder provides robust features to empower key stakeholders such as marketers, salespeople, franchise partners, agencies, and retailers with SmartCDN, collaborative workspaces, and self-serve asset templates.
These features free up already stretched-thin creative teams by giving users the ability to resize and reformat asset downloads on-demand, quickly create or customize content using pre-approved templates, and embed digital assets across the web that automatically update. Brandfolder’s proprietary AI/ML and analytics technology, Brand IntelligenceⓇ , can detect duplicate assets, extract brand-specific metadata, and auto-tag images for more powerful search capabilities and asset usage analytics.
The recent acquisition by Smartsheet has led to deeper integrations with the leading collaborative work management system to level up marketing and creative production with powerful automations, reporting, and workflow capabilities. Additional integrations include Adobe Creative Cloud, Microsoft Office 365, Slack, Highspot, Google Suite, Sitecore, Shopify, Hubspot, Contentful, Salesforce, Workfront, OKTA, WordPress, Seismic, Drupal 8, Hootsuite, Jira, Trello, Templafy, Wrike, SSO/SAML, and many more, accessible via Zapier.
With best-in-class time-to-value, services, support, security, and scalability Brandfolder enables brands around the world like Slack, TripAdvisor, Lyft, and P.F. Changs to create compelling brand experiences with unparalleled efficiency and speed.
Brandfolder offers pricing upon request and has a free demo.
MediaValet is a digital asset management solution that aims to empower sales and channel teams to find up-to-date, relevant collateral and content on any device, anywhere. They allow users to create, collaborate and preview Office documents, visuals, PDFs, videos, even 3D files within MediaValet library. Streamline the sorting and search process with AI-driven object, text, color and face recognition.
The searchability of assets is pristine with MediaValets automatic tagging features. Files are organized for easy retrievable by grouping into categories and subcategories in order to amplify the user experience. This is why I was compelled to score them highly in the UX and Usability categories within our evaluation criteria guidelines.
MediaValet has an app for iOS, Android and Windows. Software integrations include Wrike, Workfront, Slack, OKTA, Active Directory, WordPress. Drupal 8, Adobe Creative Cloud, Sharepoint, Office 365, Hootsuite, and more.
A noticeable con was the duplication (or otherwise troubling result) of attempting to have two users access or work on the same file. This stifled collaboration somewhat.
MediaValet offers a free demo.
monday.com is a great digital asset management software because of the way the tool has done away with a lot of the trimmings of typical digital content management tools and focused on simple, visually intuitive layouts that help clarify the sequence of work for any marketing team.
monday.com allows you to allocate & prioritize tasks, use various views in order to see where everything stands, and track multiple projects using dashboards that provide high-level insights in a visual and intuitive way. It has client management capabilities that let you do everything from setting up automatic reminders, due date notifications, and assign members of your creative team to new tasks automatically. The platform also provides powerful and customizable notifications and automation so you and your team can focus on what’s important.
With monday.com you can plan, manage and track your budgets in an intuitive interface. You can track expenses, income, their dates, and attach needed files to each item. And thanks to the various columns, you can filter items by many different variables such as status, people, text, time, location and others. Formula columns are also available.
While monday.com doesn’t offer traditional automated reporting, it is built to show the big picture at a glance to help you analyze various aspects of your projects and processes.
monday.com’s integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible via Zapier.
monday.com costs from $6/user/month and comes with a free 14-day trial. They offer a free plan for up to 2 users.
Filecamp is a cloud-based digital asset management (DAM) solution that helps marketing & creative teams organize and share their digital media such as images, videos, and brand guidelines. Filecamp comes with unlimited users, each user configured with their own set of user, admin, and folder permissions.
Filecamp lets you employ custom branding options so that your DAM system matches your brand guidelines; you can even customize the interface and log-in screen down to specific folders and customers. You can also use Filecamp to set up a custom media portal for distributors around the world, or simply to send a download link to a colleague down the hall.
Filecamp offers advanced search capabilities and lets you filter by keyword, author, file type, and expiry date. Keywords, XMP metadata, and auto tags make all your media files searchable. Team leaders can leverage their built-in online proofing and commenting tools to review and approve creative work.
Filecamp costs from $29/month offers a 30-day free trial.
Eagle is a digital assets management software made by designers for designers, creative professionals, and small business owners. Eagle comes with an all-in-one library and cross-reference structure that allows you to streamline your file management disaster.
It focuses on 4 major workflows collect, organize, search, and browse to help you keep track of files across different online platforms. Eagle satisfies most of the features and functionality section in our criteria, such as refreshing user interface, easy to use, light weighted and it offers advanced filters to find files by colors, shapes, dimension, tags, ratings, notes, and more!
Eagle supports over 81+ formats including images, 3D objects, videos, audio, font, mindmaps, diagrams, and popular proprietary formats. Perfect for those who navigate between different brand assets. Integrating with other design software is just a drag and drop away. Additionally, you can store files in different folders for different projects without duplication.
You can use Eagle App on macOS and Windows, sadly, there are no iOS or Android versions at the moment yet. Eagle is an on-premise product, it provides connectivity ability with most of the popular cloud services, so you won’t have to worry about extra storage fees or learning costs.
Eagle App offers 30 days free trial, one-time payment, no subscriptions. Each license costs $29.95 and can be paired on two different devices regardless of the operating system. Discounts are available for students and teachers.
Swivle DAM is an intuitive digital asset management system made by WoodWing and used by the likes of Forbes and TopGear. The tool lets users share assets in a public or password-protected portal to easily collaborate with audience, clients, or resellers. Each portal you use has unique content, unique branding, and a unique subdomain.
Swivel excels in easy collaboration with a one-click share option as well as plenty of UI room for comments, design recommendations, and approvals. Swivel comes with image editor features, like resizing, so you won’t have to worry about external software for those purposes.
Higher-level plans come with an inDesign plugin and an API for additional integrations. Other app plugins are not included in the product details or demo.
Typical customers of Swivle tend to be freelancers and small-to-midsize businesses; it’s not built for large companies and enterprises, however, which may be a bit of a drawback.
Swivle DAM costs from $487/month and offers a 14-day free trial.
MediaBeacon empowers users to drive asset creation, easily find assets, and distribute those assets across teams and departments. Features include a 3D asset view, enforced asset usage and licensing with DRM, searches by Pantone color, asset use and reuse for social posting and branded portals, and more.
The ability to establish custom metadata fields that work with your unique data makes MediaBeacon a flexible digital asset management (DAM) companion for large or small corporations alike. This, plus easy merging with pre-existing systems, is why MediaBeacon excels in the Integration evaluation category of our evaluation criteria segment.
MediaBeacon integrates with Adobe, Sitecore, and Brightcove.
Better branding throughout the UI of MediaBeacon would really take this software up a notch. Also, as noted above, further expanding the list of possible software integrations would definitely make this software more valuable to many enterprises.
MediaBeacon offers customized pricing quotes and offers a free demo.
Libris specializes in website design, WordPress development, and Product Information Management—one of their many characteristics includes the storage and dissemination of digital assets. Their strategy ensures that assets are stored, structured and distributed from a central point for global access.
This tool offers great digital asset management for photographers and other creatives. In this system, photos can be cataloged and searched by keywords, uploaded via phone, protected by passwords, sorted into permission-oriented groups, easily download and share files. In naming all of these perks, the Usability (one of our evaluation criteria flags) is quite nice for Libris.
There aren’t any integrations at this time.
The search functionality could be more robust; in fact, locating and selecting an image came with a variety of difficulties outside of troublesome navigation. Other cons to watch out for include digging through menus to find what you need, inability to tell photo quality until full download, trouble transferring images to Lightbox, and so on.
Libris costs from $3999.00/year and offers a free demo.
Canto helps to organize all visual content with a digital asset management system that emphasizes ease of use and collaboration. Robust search mechanics, smart sharing between different groups of stakeholders, and ample support (online tutorials or customer helpline) are just a few of the features they offer.
The flexibility of deployment and implementation are just a few of the reasons Canto scored so highly in the Usability evaluation criteria section. Overall, the software was pleasurable to navigate, easy to tune into and customize to individual use cases, and welcoming to new users.
Integrations include Box, Google products, Dropbox, Drupal, Egnyte, Facebook, Adobe Creative Cloud, Mailchimp, Pinterest, Slack, Twitter, TYPO3, Vimeo, WordPress, YouTube, and more.
A minor grip was the amount of data required to satisfy upload forms, which became a bit tiresome. Additionally, the loading of preview images tends to lag quite a bit.
Canto Digital Asset Management offers a quote-based plan upon request and has a 15-day free trial.
Need expert help selecting the right Digital Asset Management Software?
We’ve joined up with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s Digital Asset Management Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business’s needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.
It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:
|Pricing upon request||Check out Bynder|
|Custom pricing||Check out Brandfolder|
|Check out MediaValet|
14 days free trial
|From $6/user/month||Check out monday.com|
30 days free trial
|From $29/ month||Check out Filecamp|
30 days free trial
|$29.95/license||Check out Eagle|
14 days free trial
|From $487/month||Check out Swivle DAM|
|Customized pricing||Check out MediaBeacon|
|From $3,999/year||Check out Libris|
15 days free trial
|Pricing upon request||Check out Canto Digital Asset Management|
Free Digital Asset Management Software
Several DAM software companies offer a free version of their software with some features restricted. Here’s a brief list of DAM software you can try for free.
- ResourceSpace: Free plan includes 100GB of storage and unlimited users
- Pimcore: Open-source tool
- Wrike: Free plan includes 2GB of storage per user and unlimited users
Other Digital Asset Management Software
There’s a few more DAM options that I haven’t had the chance to fully review, but check these out if the above aren’t making the cut:
- ArchivEra: Best for archivists & project managers working with archives
- OpenAsset: Best for real estate and AEC projects
- IntelligenceBank: Best for assets shared by multiple internal teams
- Asset Bank: Best for user interface and usability
- Frontify: Best for brand management
- BrandMaker: Best for built-in calendars
- Pageflex: Best for combined asset management & marketing solution
- Salsify: Best for combined DAM and product information management
- BEAM: Best for file sharing and management
- Daminion Server: Best for tagging and indexing files and assets
- Brandworkz: Best customer service and support
Not looking for digital asset management software? Check out our other lists of top software to manage teams, resources, and projects:
- Having trouble keeping all your digital projects on track? Try our project scheduling software recommendations to help stay organized.
- Managing large teams can be a headache. Try our resource scheduling software recommendations to make sure everyone has what they need.
- Focus on what’s important and get more done each day by taking a look at our productivity app reviews.
Digital Asset Management FAQ
Start here to cover the basics of digital media asset management software, like what it is and what you can use it for.
Digital asset management is a repository of digital assets – think of it as your online filing system. A DAM improves flexibility, control and access between organizations, businesses, departments, customers and partners of digital assets.
A digital asset is a ‘thing’ that you can use and access online. Among others, that can include photography, videos, branding assets, ebooks, logos, illustrations, animations, presentations, spreadsheets, word documents, emails—it could be anything that’s digital and that has metadata.
Digital asset management systems make the process of storing, sharing, and tracking digital assets much easier. It provides a centralized library to store and share digital assets, and allows people to access the files they need no matter where they are in the world—without being connected to an onsite server.
DAM software allows project managers to organize and access client content. All your assets are stored in a single library, so you can access them at your desk, in line for coffee or on your way to a meeting.
Advertising agencies, creative teams, non-profits, and ecommerce companies are just some examples of organizations that would use a DAM. Freelance creatives such as photographers and designers often use personal digital asset management for storing, sharing, and organizing their files. Anything that’s digital and has metadata is a digital asset. So anyone whose job or project involves frequent use of digital media or files will likely use a DAM.
Digital asset management software stores digital assets in a centralized library. Most digital asset management systems provide additional features such as automatically adding metadata tags, creating smart albums, and tracking of asset licenses. Digital asset management software typically works with both mac and windows.
Do I Need A Digital Asset Manager?
I’ll answer that question with three more questions. Do you…
…manage creative teams?
…work on a decentralized team?
…work with multiple vendors, clients, or partners?
If you answered “Yes” to any of these three questions, you could likely benefit from digital asset management software. Here are some of the benefits it can provide:
- Everyone can access the same file versions. Using media management software means that everyone has access to the most up-to-date version that’s stored and shared on the cloud. Without a digital assets management system, you’re emailing files back and forth, which makes it hard to keep everyone up to date on the latest changes.
- You can refer to the version history and track revisions. Take advantage of how digital assets management systems store previous versions of your work—it’s all backed up in the system, so you can revert back to a previous version. This is useful when new changes don’t get approval and you’d like to quickly revert to the older version.
- You can use metadata to organize and locate assets. Media assets management software stores images, logos, video, and other files along with their metadata (embedded/enriched info, tech specs, copyright, origin, etc.). This means you can search for and quickly locate a file based on metadata, and you can use custom field to help label and organize assets.
What’s Your Favorite Digital Asset Management Software?
In the modern age, managing digital assets is a big part of managing projects. The above are some suggestions but, as always, not a comprehensive list. What tools or software do you use for creative project management that are missing from my asset management tools comparison? I’d love to see your suggestions in the comments.