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10 Best Digital Asset Management Software (DAM) In 2022

The Best Digital Asset Management Software List

  1. Bynder

    Bynder’s digital asset management platform helps you conquer the content chaos

  2. Widen Collective

    Best digital asset management software for configuration and customization

  3. Brandfolder

    Best digital asset management software for enterprise usability and adoption

  4. Scaleflex

    A Modern, MACH-certified Digital Asset Management Platform

  5. MediaValet

    Best DAM software for marketing & creative teams

  6. monday.com

    Best digital asset manager with workflow automation and collaboration

  7. Filecamp

    Best cloud-based digital asset management software

  8. Canto

    Best digital asset management system for images

  9. Amplifi.io

    Best digital asset management system for product manufacturers

  10. Wedia

    Best DAM for user and customer experience

Storing digital assets is not difficult. However, searching for items that you accessed in the past and finding them… has its challenges. That is why digital asset management (DAM) software helps you with organizing, managing, storing, and retrieving digital assets.

If you work at an SME, you probably store your files in some tool like Google Drive or Dropbox, am I right? Bigger companies might have repositories within their servers where employees can store files at will. However, the software you are about to see is meant to help you sort, categorize, tag, and filter content, so you never have problems finding a file.

At best, this software will completely change the way you operate and handle your creative process. At worst, it will save you 30min every time you need to go looking for a file.

Selection Criteria

Here’s how I evaluated each digital asset management tool.

  1. User Interface (UI): This is a place where you’ll be storing marketing material by the dozen. The interface must be clean and decluttered, so it’s easy to navigate. Specifically around the filter section.
  2. Usability: I test how intuitive the tool is by using it without any training. If the UX is designed properly, I should have no problems finding my way around the tool or even training someone else to use it.
  3. Integrations: Pre-built integrations with Adobe’s Creative Suite are ideal for many teams. I analyze the available integrations and their relevance to our main task, which is to store and handle files.
  4. Pricing: I look at each tool’s pricing structure and get information on their plans. Also, I will provide you with information on free trials or free versions of the software.

Key Features

  1. Tagging: The software lets you tag a digital file as soon as it’s uploaded. Normally there is a list of pre-defined tags, plus the option to create your own.
  2. Searchability: Searching your marketing material is probably the top feature of the lot. This feature includes filters that should help you narrow down your search and use a search bar similar to Google.
  3. Version control: Once you upload more than one version of the media file you are working in, the software should have the option to store it as a new version, leaving the old one accessible for future reference. Proper versioning helps you talk to the client when you are going through requested changes.
  4. Proofing: A big part of content creation is having approved assets. The software should include some sort of proofing functionality where an external user (a.k.a. The client) can give your team feedback. Also, a place where conversations can take place, so we streamline the approvals.
  5. Access controls: Having a permissions module that helps us determine which user has access to what kind of files is an essential part of a DAM.
  6. Artificial intelligence: I’m including this last one because many tools are using AI to help process digital content right after it’s uploaded. AI will make categorization or tagging suggestions and even suggest a folder location based on the type of visual.
  7. Image resizing: Most DAM solutions have the option to download your media files in different sizes according to your needs. These needs can include a specific social media platform or web content.
digital asset management software logos list

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The Best Digital Asset Management Software Overviews

1

Bynder

Bynder’s digital asset management platform helps you conquer the content chaos

A Leader by The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022 report.

Bynder helps you create, find and use digital assets with streamlined collaboration and a focus on brand consistency across all markets and channels. It provides cloud digital asset management delivered through a slick, clean interface. Features include one central location to store all brand and campaign assets, direct asset available for users across the world, simplified file searching, built-in security controls such as two-factor authentication, user rights and access settings to protect your content, and more.

Bynder scores high in the Features and Functionality section of our evaluation criteria specifically because they have great support for a variety of file types, browser integration is pristine, user-friendliness for the dissemination of brand guidelines, and many more top-notch capabilities.

Integrations include Slack, Adobe Creative Cloud, Adobe Experience Manager, Sitecore, Sitefinity, BloomReach, Drupal 7, Drupal 8, WordPress, Okta, Google, Hootsuite, Microsoft Active Directory, Collect.io, Shutterstock, SDL Tridion, Templafy, and TYPO3.

The only cons to note are that parts of the interface are a bit cumbersome or clumsy and more customizability options would be helpful for large-scale projects.

Bynder offers customized pricing based on request and has a free trial and/or a free demo.

Free trial

Pricing upon request

2

Widen Collective

Best digital asset management software for configuration and customization

Widen Collective is a really useful tool to organize, share, and distribute your brand assets and product content across the web. In the end, it helps empower your marketers, salespeople, and partners to get the content they need on demand.

Something notable about this tool is its powerful search functionality and flexible metadata models. In this sense, Widen Collective stands out in our features and functionality evaluation, where searchability and flexibility reign supreme. And in addition to using metadata to classify your assets, you can also assign different roles and permissions to different user groups to control access levels.

You don't see this in every digital asset manager, but in Widen Collective you'll find an analytics feature. This means you can understand who is using your content, which can in turn inform more effective creative deliverables.

It's worth mentioning that you could use this tool as a standalone digital asset management tool or you could build it out into a larger management system. In addition to the core DAM offering (Widen Assets and Insights), several add-on applications are available to construct your brand management, marketing resource management, or product information management system that works for your use case. For example, you can use Entries to assemble product content for e-commerce distribution, or Portals to share curated collections within branded webpages. You could also leverage Templates to build localized ads and brochures or use their Workflow add-on to manage work-in-process review and approval.

The Widen Collective integrates with dozens of platforms spanning content management, project management, marketing automation, customer relationship management, social media, sales enablement, and more.

Widen offers pricing upon request.

From $20,000/year

3

Brandfolder

Best digital asset management software for enterprise usability and adoption

Founded in 2012 and acquired by Smartsheet in 2020, Brandfolder is an industry leader in Digital Asset Management software.

Brandfolder delivers a DAM software that is as intuitive for users as it is powerful for admins. Easily store, manage, share, manipulate, and analyze assets across hundreds of formats including 8K video, documents, images, and 3D renderings with little to no training. In addition to core DAM functionality, Brandfolder provides robust features to empower key stakeholders such as marketers, salespeople, franchise partners, agencies, and retailers with SmartCDN, collaborative workspaces, and self-serve asset templates.

These features free up already stretched-thin creative teams by giving users the ability to resize and reformat asset downloads on-demand, quickly create or customize content using pre-approved templates, and embed digital assets across the web that automatically update. Brandfolder’s proprietary AI/ML and analytics technology, Brand Intelligence, can detect duplicate assets, extract brand-specific metadata, and auto-tag images for more powerful search capabilities and asset usage analytics.

The recent acquisition by Smartsheet has led to deeper integrations with the leading collaborative work management system to level up marketing and creative production with powerful automations, reporting, and workflow capabilities. Additional integrations include Adobe Creative Cloud, Microsoft Office 365, Slack, Highspot, Google Suite, Sitecore, Shopify, Hubspot, Contentful, Salesforce, Workfront, OKTA, WordPress, Seismic, Drupal 8, Hootsuite, Jira, Trello, Templafy, Wrike, SSO/SAML, and many more, accessible via Zapier.

With best-in-class time-to-value, services, support, security, and scalability Brandfolder enables brands around the world like Slack, TripAdvisor, Lyft, and P.F. Changs to create compelling brand experiences with unparalleled efficiency and speed.

Brandfolder offers pricing upon request and has a free demo.

Free demo

Custom pricing

4

Scaleflex

A Modern, MACH-certified Digital Asset Management Platform

Scaleflex’s Filerobot is a GDPR-compliant Digital Asset Management platform that is software-agnostic and helps teams store, manage, optimize, share, and accelerate all digital and media assets. If you handle a remote team, you'll be happy to know it offers a user interface in over 8 different languages!

Among its features are an inline image editor with social media presets, duplicate management, versioning control, and media optimization. Also, you can set custom permissions and user roles, and have your team collaborate and share internally and with external partners.

On the innovation front, their AI and machine learning allow bulk background removal, video transcoding and adaptive streaming, and auto-tagging for enriched search capabilities.

Note: They have comprehensive documentation and in-house DAM experts who provide training to help you deploy faster.

Integrations include Adobe Creative Cloud, WordPress, Magento, Canva, Opencart, Kontent, Pabbly Connect, Sylius, Akeneo, Prismic, Zapier and they are always looking to expand their libraries. Your developers will be happy to know it offers headless APIs for custom integrations.

Scaleflex offers a free demo and customized pricing plans, allowing companies to scale as they grow.

Custom Pricing

5

MediaValet

Best DAM software for marketing & creative teams

MediaValet is a digital asset management solution that helps organizations easily manage, find, and share their high-value digital assets (source, WIP, and final). As a cloud-based DAM available from anywhere, it helps teams improve their productivity, increase asset ROI and drive revenue growth.

Advanced search and tagging features enable users to pinpoint what they need in seconds. Artificial intelligence automatically tags photos and documents with object, text and color recognition, making them instantly discoverable on upload. For video content, Audio/Video Intelligence automatically generates metadata tags for people, objects, text, and spoken word – it can even generate captions in over 70 languages, making video content more accessible.

With unlimited users and administrators included in enterprise subscriptions, MediaValet allows teams worldwide to scale quickly and cost-effectively. Plus, unlimited training and support ensures that all users are confident using the system and can maximize its value.

Delivering the highest level of security and scalability, MediaValet is trusted by many of the world's largest and most respected brands, such as the Jane Goodall Institute, Experian, and Brand USA.

Mediavalet integrates with Wrike, Workfront, Slack, OKTA, Active Directory, WordPress. Drupal 8, Adobe Creative Cloud, Sharepoint, Office 365, Hootsuite, and more.

Pricing is available upon request.

Free demo

Custom Pricing

6

monday.com

Best digital asset manager with workflow automation and collaboration

monday.com is a great digital asset management software because of the way the tool has done away with a lot of the trimmings of typical digital content management tools and focused on simple, visually intuitive layouts that help clarify the sequence of work for any marketing team.

monday.com allows you to allocate & prioritize tasks, use various views in order to see where everything stands, and track multiple projects using dashboards that provide high-level insights in a visual and intuitive way. It has client management capabilities that let you do everything from setting up automatic reminders, due date notifications, and assign members of your creative team to new tasks automatically. The platform also provides powerful and customizable notifications and automation so you and your team can focus on what's important.

With monday.com you can plan, manage and track your budgets in an intuitive interface. You can track expenses, income, their dates, and attach needed files to each item. And thanks to the various columns, you can filter items by many different variables such as status, people, text, time, location and others. Formula columns are also available.

While monday.com doesn’t offer traditional automated reporting, it is built to show the big picture at a glance to help you analyze various aspects of your projects and processes.

monday.com’s integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible via Zapier.

monday.com costs from $6/user/month and comes with a free 14-day trial. They offer a free plan for up to 2 users.

14-day free trial

From $10/user/month

7

Filecamp

Best cloud-based digital asset management software

Filecamp is a digital asset management platform where you can store all your images, videos, creative files, and presentations and easily find them, thanks to its powerful tagging functionality.

This robust platform was created to help you manage and control how your images are used. Therefore, you can upload files and folders, tag them manually or use the auto-tagging feature, filter, sort, search, and download files in the original resolution or the one of your choosing.

If you are interested in your team collaborating on creative assets, Filecamp includes a proofing module where your team can engage in conversations around deliverables, suggest changes and go through approval workflows in a single place. Plus, you can do all this in a white-label product that you can make your own in a way only a few tools let you.

Filecamp allows you to have unlimited users in all plans and starts at $29/month. You can buy additional storage for your plan on-demand and test the tool with their 30-day free trial.

30-day free trial

From $29/ month

8

Canto

Best digital asset management system for images

Canto helps to organize all visual content with a digital asset management system that emphasizes ease of use and collaboration. Robust search mechanics, smart sharing between different groups of stakeholders, and ample support (online tutorials or customer helpline) are just a few of the features they offer.

The flexibility of deployment and implementation are just a few of the reasons Canto scored so highly in the Usability evaluation criteria section. Overall, the software was pleasurable to navigate, easy to tune into and customize to individual use cases, and welcoming to new users.

Integrations include Box, Google products, Dropbox, Drupal, Egnyte, Facebook, Adobe Creative Cloud, Mailchimp, Pinterest, Slack, Twitter, TYPO3, Vimeo, WordPress, YouTube, and more.

A minor grip was the amount of data required to satisfy upload forms, which became a bit tiresome. Additionally, the loading of preview images tends to lag quite a bit.

Canto Digital Asset Management offers a quote-based plan upon request and has a 15-day free trial.

15 days free trial

Pricing upon request

9

Amplifi.io

Best digital asset management system for product manufacturers

Amplifi.io is a cloud-based Digital Asset Management hub featuring centralized and organized content, automatic indexing and grouping of items, an intuitive media portal for teams and clients, online automated commerce support, single-sign-on capabilities, and much more.

The ample self-help resources supplied within Amplifi.io have the potential to significantly reduced the number of phone calls and emails the content/marketing team receives about gaining access to assets, making this app a standout in our Usability evaluation criteria segment.

Available software integrations include Google Drive, Google Analytics, Shopify, and Magento.

More third-party integration options would make Amplifi.io a more competitive choice amongst DAM software. Tagging and analytic features could likewise be updated and improved.

Amplifi.io costs from $12,000/year and offers a free demo.

Free demo

From $12,000/year

10

Wedia

Best DAM for user and customer experience

Wedia is a provider of Digital Asset Management software solutions for large organizations.

They need to produce and manage an ever-growing number of diverse assets that must be rendered in hundreds of variations (size, quality, format, crop). They face external regulatory compliance, third-party licensing compliance, and intrinsic brand consistency issues that constrain their marketing and communication functions. They must deal with multiple technical challenges

resulting from heterogeneous tools and legacy software solutions that produce, manage and consume content and rich media. And above all, they need to adapt and distribute these visuals over multiple channels, physical or digital, all with a single objective: to continuously improve the effectiveness of these visuals and the user experience they help

create.

Wedia helps its clients manage this complexity and convert their marketing visuals into sales by providing them with a central hub to manage, organize, securely share and repurpose their digital assets and media files, whatever the format, and according to their specific organization and business expectations.

Wedia pricing is available upon request. They offer a free demo.

Free demo

Pricing upon request

Need expert help selecting the right Digital Asset Management Software?

We’ve joined up with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s Digital Asset Management Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business's needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.

It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:

The Best Digital Asset Management Software Comparison Chart

Tool Free Option Price
1
Bynder

Bynder’s digital asset management platform helps you conquer the content chaos

Free trial

Pricing upon request Visit Website
2
Widen Collective

Best digital asset management software for configuration and customization

Not available

From $20,000/year Visit Website
3
Brandfolder

Best digital asset management software for enterprise usability and adoption

Free demo

Custom pricing Visit Website
4
Scaleflex

A Modern, MACH-certified Digital Asset Management Platform

Not available

Custom Pricing Visit Website
5
MediaValet

Best DAM software for marketing & creative teams

Free demo

Custom Pricing Visit Website
6
monday.com

Best digital asset manager with workflow automation and collaboration

14-day free trial

From $10/user/month Visit Website
7
Filecamp

Best cloud-based digital asset management software

30-day free trial

From $29/ month Visit Website
8
Canto

Best digital asset management system for images

15 days free trial

Pricing upon request Visit Website
9
Amplifi.io

Best digital asset management system for product manufacturers

Free demo

From $12,000/year Visit Website
10
Wedia

Best DAM for user and customer experience

Free demo

Pricing upon request Visit Website

Free Digital Asset Management Software

Several DAM software companies offer a free version of their software with some features restricted. Here’s a brief list of DAM software you can try for free.

  1. ResourceSpace: Free plan includes 100GB of storage and unlimited users
  2. Pimcore: Open-source tool
  3. Wrike: Free plan includes 2GB of storage per user and unlimited users

Other Digital Asset Management Software

There are a few more DAM options that I haven’t had the chance to fully review, but check these out if the above aren’t making the cut:

  1. ArchivEra: Best for archivists & project managers working with archives
  2. OpenAsset: Best for real estate and AEC projects
  3. IntelligenceBank: Best for assets shared by multiple internal teams
  4. Asset Bank: Best for user interface and usability
  5. Frontify: Best for brand management
  6. BrandMaker: Best for built-in calendars
  7. Pageflex: Best for combined asset management & marketing solution
  8. Salsify: Best for combined DAM and product information management
  9. BEAM: Best for file sharing and management
  10. Daminion Server: Best for tagging and indexing files and assets
  11. Brandworkz: Best customer service and support

However, if you're not looking for digital asset management software, check these lists out:

  1. Having trouble keeping all your digital projects on track? Try our project scheduling software recommendations to help stay organized.
  2. Managing large teams can be a headache. Try our resource scheduling software recommendations to make sure everyone has what they need.
  3. Focus on what’s important and get more done each day by taking a look at our productivity app reviews.

Digital Asset Management FAQ

Start here to cover the basics of digital media asset management software, like what it is and what you can use it for.

What is a digital asset?

A digital asset is a ‘thing’ that you can use and access online. Among others, that can include photography, videos, branding assets, ebooks, logos, illustrations, animations, presentations, spreadsheets, word documents, emails—it could be anything that’s digital and that has metadata.

What is digital asset management?

Digital asset management is a repository of digital assets – think of it as your online filing system. A DAM improves flexibility, control and access between organizations, businesses, departments, customers and partners of digital assets.

What is digital asset management software?

Digital asset management systems make the process of storing, sharing, and tracking digital assets much easier. It provides a centralized library to store and share digital assets, and allows people to access the files they need no matter where they are in the world—without being connected to an onsite server.

Why is digital asset management important?

DAM software allows project managers to organize and access client content. All your assets are stored in a single library, so you can access them at your desk, in line for coffee or on your way to a meeting.

Who uses digital asset management software?

Advertising agencies, creative teams, non-profits, and ecommerce companies are just some examples of organizations that would use a DAM. Freelance creatives such as photographers and designers often use personal digital asset management for storing, sharing, and organizing their files. Anything that’s digital and has metadata is a digital asset. So anyone whose job or project involves frequent use of digital media or files will likely use a DAM.

What does digital asset management software do?

Digital asset management software stores, organizes, manages, and retrieves digital assets. It is like a big bookshelf with a library system built into it.

What are the capabilities of digital asset management software?

Digital asset management software stores digital assets in a centralized library. Most digital asset management systems provide additional features such as automatically adding metadata tags, creating smart albums, and tracking of asset licenses. Digital asset management software typically works with both mac and windows.

Do I Need A Digital Asset Manager?

I’ll answer that question with three more questions. Do you…

…manage creative teams?

…work on a decentralized team?

…work with multiple vendors, clients, or partners?

If you answered “Yes” to any of these three questions, you could likely benefit from digital asset management software.

What are the benefits of DAM?

  1. Everyone can access the same file versions. Using media management software means that everyone has access to the most up-to-date version that’s stored and shared on the cloud. Without a digital assets management system, you’re emailing files back and forth, which makes it hard to keep everyone up to date on the latest changes.
  2. You can refer to the version history and track revisions. Take advantage of how digital assets management systems store previous versions of your work—it’s all backed up in the system, so you can revert back to a previous version. This is useful when new changes don’t get approval and you’d like to quickly revert to the older version.
  3. You can use metadata to organize and locate assets. Media assets management software stores images, logos, video, and other files along with their metadata (embedded/enriched info, tech specs, copyright, origin, etc.). This means you can search for and quickly locate a file based on metadata, and you can use custom field to help label and organize assets.
A graphic showing the 3 benefits of digital asset management software: 1. everyone can access the same file versions, 2. you can refer to version history and track versions, 3. you can use metadata to organize and locate assets

What do you think?

DAM platforms ultimately make our lives easier. I would love to know what your experience is with this software or if you think we should add a tool that you currently use to this list. Let me know in the comments.


Finally, don’t forget to subscribe to our Insider Membership newsletter if you want to receive information on the latest webinars, news, tips and tricks related to project management.

By Ben Aston

I’m Ben Aston, a digital project manager and founder of thedpm.com. I've been in the industry for more than 15 years working in the UK at London’s top digital agencies including Dare, Wunderman, Lowe and DDB. I’ve delivered everything from film to CMS', games to advertising and eCRM to eCommerce sites. I’ve been fortunate enough to work across a wide range of great clients; automotive brands including Land Rover, Volkswagen and Honda; Utility brands including BT, British Gas and Exxon, FMCG brands such as Unilever, and consumer electronics brands including Sony.

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3 Comments

  • Very well written article, it provided a number of DAM software options for business based on features. I also find that dbgallery.com is a very good system, and I would like to suggest it to consider for your review and inclusion in your DAM software listing. I have initially experienced dbgallery as user-friendly, and easy to navigate. You can have images automatically labelled as New when added to the system so you know when need to be tagged and organized. You can either conveniently drag and drop or browse and then add images/ files in folders. And perhaps the best part, it covers the vast majority of your investment criteria, without costing 5 figures and up like many other high-end DAM systems.

    Reply

  • This is a very informative article on DAM which focuses on the best general cloud-based DAM systems . I would like to recommend another great option: DBGallery, a digital asset management cloud service. It has an intuitive modern user interface and is easy to navigate. The Help provided in the System comes in handy, particularly the Tutorials. I’d recommend including dbgallery.com in your next article for reviewing DAM options.

    Reply

  • Hi Ben! Great article, but we're sad to not be part of it. Any chance you can review Nuxeo Digital Asset Management as well? We're amongst the strong performer on the Gartner Market Guide for DAM and the Forrester Wave for DAM. Thank you in advance for considering us!

    Reply

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