10 Best Digital Asset Management Software (DAM) In 2023

Bynder is a digital asset management platform that lets you store your creative files and prevent content chaos from happening.

Why I picked Bynder: It provides cloud digital asset management delivered through a slick, clean interface. Bynder helps you create, find and use digital assets with streamlined collaboration and a focus on brand consistency across all markets and channels. Additionally, its Digital Asset Transformation (DAT) connects your current tech stack with the DAM so you can alter assets with features like resizing, focus, cropping, and removing asset backgrounds.

Just like DAT, many add-on modules complement this asset management platform. These include a brand guidelines module, creative workflow, analytics, content workflow and a video editing studio.

Bynder Standout Features & Integrations

Features include one central location to store all brand and campaign assets, direct assets available for users across the world, simplified file searching, built-in security controls such as two-factor authentication, user rights and access settings to protect your content, and digital asset transformation.

Integrations include Slack, Adobe Creative Cloud, Adobe Experience Manager, Sitecore, Sitefinity, BloomReach, Drupal 7, Drupal 8, WordPress, Okta, Google, Hootsuite, Microsoft Active Directory, Collect.io, Shutterstock, SDL Tridion, Templafy, and TYPO3.

If you think Bynder is a good fit for your brand, you can access its free trial and find out first hand if it helps your operation.

Founded in 2012 and acquired by Smartsheet in 2020, Brandfolder is an industry leader in Digital Asset Management software. 

Why I picked Brandfolder: It delivers a DAM software that is as intuitive for users as it is powerful for admins. You can easily store, manage, share, manipulate, and analyze assets across hundreds of formats, including 8K videos, documents, images, and 3D renderings. In addition to core DAM functionality, Brandfolder provides features to empower key stakeholders such as marketers, salespeople, franchise partners, agencies, and retailers with SmartCDN, collaborative workspaces, and self-serve asset templates. 

These features free up already stretched-thin creative teams by giving users the ability to resize and reformat asset downloads on-demand, quickly create or customize content using pre-approved templates, and embed digital assets across the web that automatically update. Brandfolder’s proprietary AI/ML and analytics technology, Brand IntelligenceⓇ , can detect duplicate assets, extract brand-specific metadata, and auto-tag images for more powerful search capabilities and asset usage analytics. 

Brandfolder Standout Features & Integrations

Features include AI-driven tagging and analytics, web-to-print, custom templates, content automation, multiple file format support, and guest upload so external partners can upload files without accessing the system.

Integrations include Adobe Creative Cloud, Microsoft Office 365, Slack, Highspot, Google Suite, Sitecore, Shopify, Hubspot, Contentful, Salesforce, Workfront, OKTA, WordPress, Seismic, Drupal 8, Hootsuite, Jira, Trello, Templafy, Wrike, SSO/SAML, and many more, accessible via Zapier.

With best-in-class time-to-value, services, support, security, and scalability Brandfolder enables brands around the world like Slack, TripAdvisor, Lyft, and P.F. Changs to create compelling brand experiences with unparalleled efficiency and speed.

DemoUp Cliplister is an advanced DAM software that provides users with an intuitive platform to store, organize, and share large amounts of digital files, such as images, videos, music, and documents.

It enables users to create searchable libraries of their digital assets that are accessible from any device. The software includes built-in metadata extraction capabilities to ensure accurate data capture and enhance organization. Additionally, it leverages machine learning algorithms to automatically detect objects in images and videos for more efficient tagging and classification.

DemoUp Cliplister’s UI customization options let users customize the look and feel of their dashboard. They can choose from different color schemes, layouts, and fonts to create an interface that is tailored to their needs or preferences, providing users with complete control over how they interact with their digital assets. The platform makes it easy to collaborate with colleagues on projects as well as automate mundane tasks such as data entry or transcoding. The platform’s automation features allow users to create workflows for repetitive operations so they can focus on the more important tasks at hand. In addition, its collaboration tools enable teams to share files, review content, comment on drafts, assign tasks, and monitor progress in real-time.

DemoUp Cliplister provides users with secure access control options so they can keep their digital assets safe from unauthorized access or manipulation. Its drag-and-drop interface makes it simple to upload files from a computer or any other external storage device without having to worry about compatibility issues or file size limits. The software has built-in analytics tools that allow users to track usage patterns over time and identify areas where improvements may be needed.

Widen Collective is a really useful tool to that serves as a central foundation to organize, share, and distribute your brand assets and product content across the web.

Why I picked Widen: Something notable about this tool is its powerful search functionality and flexible metadata models. In this sense, Widen Collective stands out in our features and functionality evaluation, where searchability and flexibility reign supreme. And in addition to using metadata to classify your assets, you can also assign different roles and permissions to different user groups to control access levels.

It's worth mentioning that you can use this tool as a standalone digital asset management tool or build it out into a larger management system. In addition to the core DAM offering (Widen Assets and Insights), several add-on applications are available to construct your brand management, marketing resource management, or product information management system that works for your use case. For example, you can use Entries to assemble product content for e-commerce distribution, or Portals to share curated collections within branded webpages. You could also leverage Templates to build localized ads and brochures or use their Workflow add-on to manage work-in-process review and approval.

Widen Standout Features & Integrations

Features include hi-res previews, version control, asset history, predictive search, metadata keyword search, content syndication, channel portals, and time-based access to assets.

Integrations include Airtable, Clarifai, Asana, Box, Salesforce, OneDrive, Slack, Wrike, and Shutterstock. You can also find partner integrations from Adobe Creative Cloud, Enwove, Hootsuite, Modus, and Mediafly.

Widen Collective has plans for standard and enterprise DAM solutions, as well as a DAM+PIM offering.

Brightspot is a powerful DAM platform that helps companies manage their digital assets with ease. This allows users to access even more tools to create rich media experiences without leaving the platform.

Why I picked Brightspot: The software has an intuitive UI which makes it easy to use and switch between the sites that you are managing. It is also easy to upload individual files and bulk assets via its drag-and-drop interface. Once assets are uploaded, users can embed them in any content type using the WYSIWYG editor. It is highly customizable, so users can tailor the interface to fit their needs. Team members with different roles can access the parts of the UI relevant to them while still being able to collaborate on projects securely within the same workspace. All digital assets, including images, videos, documents, graphics, and webpages, are stored in a centralized library on a secure cloud platform.

The smart searching and filtering tool uses AI, allowing users to quickly find what they are looking for without going through endless amounts of data. They can use various filters, such as keywords or tags when searching for assets to get more relevant results tailored specifically to their needs. Brightspot allows for advanced analytics so that you can track how content is performing over time to make better decisions about future campaigns or strategies. This feature gives you insight into how your content is doing across different channels and helps identify improvement opportunities to maximize ROI from digital assets. 

Brightspot Standout Features & Integrations

Features include video processing, media transcoding, bulk uploads, metadata tracking, drag-and-drop file organization, user permissions for security purposes, and asset tagging for easy searchability within the system.

Integrations include Adobe Stock, AP Images, Apple News, AWS Elemental, Coral, Getty Images, FB, Google Drive, Hubspot, Marketo, and Shopify.

Filecamp is a digital asset management platform that helps marketing professionals get more value from their creative assets.

Why I picked Filecamp: It lets you store all your images, videos, creative files, and presentations and easily find them, thanks to its powerful tagging functionality. You can upload files and folders, tag them manually or use the auto-tagging feature. Then, filter, sort, search, and download files in the original resolution or the one of your choosing.

If you are interested in your team collaborating on creative assets, Filecamp includes a proofing module where your team can engage in conversations around deliverables, suggest changes and go through approval workflows in a single place. Plus, you can do all this in a white-label product that you can make your own in a way only a few tools let you.

Filecamp Standout Features & Integrations

Features include auto-tagging, upload links that you can share with external people, custom thumbnails on assets, file proofing and approvals, granular access user permissions, and file collections.

Integrations are not a part of the platform at the moment.

Filecamp is great if you need a white-label platform that can store all your files and requires little training. You can try out their professional plan from the website.

Canto is a digital asset management software on a mission to help you centralize, organize, find, and share all of your digital content.

Why I picked Canto: It helps to organize all visual content easily and in a collaborative way. Robust search mechanics, smart sharing between different groups of stakeholders, and ample support (online tutorials or customer helpline) are just a few of the advantages of using this software which has been around for three decades.

Canto offers different views, such as thumbnails or lists, so you can see your files the way you want to. Additionally, you can create a user portal whenever you want to share files with external parties. This way, you can control who has access to what. And with versioning, everyone will always have access to the most recent file.

Canto Standout Features & Integrations

Features include AI and facial recognition search, customizable user permissions, unlimited customer portals for file access, visual previews of your content, a customizable interface, and download presets.

Integrations include Box, Google products, Dropbox, Drupal, Egnyte, Facebook, Adobe Creative Cloud, Mailchimp, Pinterest, Slack, Twitter, TYPO3, Vimeo, WordPress, YouTube, and more.

Canto offers weekly demo webinars so you can get to know the platform better.

Wedia is an enterprise digital asset management solution that helps you customize, manage, and deliver marketing assets more efficiently.

Why I picked Wedia: It helps you manage this complexity and convert their marketing visuals into sales by providing you with a central hub to manage, organize, securely share and repurpose their digital assets and media files, whatever the format, and according to your specific organization and business expectations.

Wedia Standout Features & Integrations

Features include advanced indexing, editable metadata, full text search, AI auto tags, AI metadata extraction, watermarking, share links for external parties, and asset reformatting.

Integrations include a variety of social networks, applications, and professional software, such as Adobe Photoshop, Illustrator, and InDesign, Akamai, Google Analytics, Office 365 Suite, Okta, Onelogin, and Shutterstock.

Wedia pricing is available upon request. They offer a free demo.

Amplifi.io is a cloud-based Digital Asset Management hub featuring centralized and organized content, automatic indexing and grouping of items, an intuitive media portal for teams and clients, online automated commerce support, single-sign-on capabilities, and much more.

Why I picked Amplifi.io: The ample self-help resources supplied within Amplifi.io have the potential to significantly reduce the number of phone calls and emails the content/marketing team receives about gaining access to assets, making this app a standout in our Usability evaluation criteria segment.

Amplifi.io is a platform that goes beyond just storing information and incorporates artificial intelligence to assist you with tagging content and automatically indexing assets into groups. Additionally, it gives you the option of creating content portals that you can share with clients and keep control over which content they can access. Moreover, the client has 24/7 access to that content and can download it in whatever size they want.

Amplifi.io Standout Features & Integrations

Features include controlled access to assets, content portal, automatic conversions, optional watermarks, versioning, AI content tagging, support for professional video codecs, and customizable content templates.

Integrations include Google Drive, Google Analytics, Shopify, and Magento. More third-party integration options would make Amplifi.io a more competitive choice amongst DAM software. Tagging and analytic features could likewise be updated and improved.

Amplifi.io is both a DAM and Product Information Management (PIM) solution that is great if you are looking to consolidate your assets in one place.

MarcomCentral is a digital asset management system that is simple to use, and filled with features like bulk upload, tagging, link and file expiration, analytics, and collections.

Why I picked MarcomCentral: It helps you organize your files on upload with A.I. tagging, but you can add your own tags to ensure you can find what you need and when you need it. Once uploaded, you can organize all of your files into collections, then use user groups to ensure that only the right people see the right collections.

If you need to share files with external stakeholders, you can set up customizable brand portals with user-based access and a central place where your clients can view and download content as they see fit.

Finally, analytics will help you know which files are the most downloaded and used, so you have control over which types are working best.

MarcomCentral Standout Features & Integrations

Features include AI-supported search, dynamic templates, brand portals with customized access, approval workflows, and automatic resizing.

Integrations include Marketo, Dropbox, Salesforce, Wordpress, Hubspot, Slack, Google Drive, Microsoft Onedrive, and Google Analytics.

If you would like to try using MarcomCentral, you can contact them and ask for a free account. Although limited, it will give you an idea on how good this platform can be for you.