Digital Marketing Project Management Software Shortlist
Here’s the list of the best tools that I’ll cover in this article.
- 1. Wrike — Give the approver the option to comment or have the final say without leaving the proofing window.
- 8. ActiveCollab — Create invoices for your clients in minutes, thanks to its financial capabilities.
- 10. TeamGantt — Older versions of a file are kept in a separate view, so you can keep track of changes.
Digital marketing is the branch of marketing that uses the internet to promote products and services. The channels vary from social media platforms to mobile apps but ultimately involve electronic devices. Because this is where many DPMs live, I’ll introduce you today to my top 10 digital marketing project management software. You can use them to align your project teams and ensure your content creation workflows are polished and automated.
Facebook, Instagram, TikTok, websites, reels, shorts, boosted posts, and dark posts. If any of these sound familiar, you will benefit from this list, so stick around. I searched the internet for a tool that could help you handle all the content being created in a digital marketing team at any given moment. I know it can be overwhelming at times, especially with big accounts. Therefore, I will review them, keeping in mind big volumes and ease of use.
Also, I will discuss each project management app's workflow automation capabilities and tips on navigation and setup.
Comparison Criteria
Below are the criteria I used to compare these tools; hoping they will give you some information about my thought process.
- User Interface (UI): Since we normally deal with tons of content, I look for a management tool that can display the information in an organized way. Call me an Apple enthusiast, but I particularly like having tons of white space around elements for a minimalistic view.
- Usability: Marketing projects usually involve contractors. These can be more common for startups, but bigger companies also use them (mostly to relieve mounting work pressure). Therefore, I’m interested in how easily people can learn to use this software.
- Integrations: I look for third-party integrations that can extend the functionality of the tool in question. Can we incorporate other software into our dashboards, maybe?
- Value for $: I look at their pricing strategy and if they have any free trials or free versions of the software.
Digital Marketing Project Management Software Key Features
- Automations: The tool should have a way for me to automate recurring tasks. A part of the software that lets me program when an activity ends, I can assign tasks to other members of the marketing project.
- Proofing or approval: This marketing project management software should have a feature where my creative team can collaborate on content pieces. A place where they can discuss the progress, make corrections, and even get comments and approval from the client.
- Asset management: The software should have a place where you can store, sort, and search your digital assets. This feature is more optional because we can also use an integration with a storage software or DAM software, but it’s better if we have it in the same tool.
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Overview Of The 10 Best Digital Marketing Project Management Software
Here’s a brief description of each marketing project management tool to showcase my research, experience with the tool, and a screenshot of its user interface.
Wrike
Give the approver the option to comment or have the final say without leaving the proofing window.
Wrike is a project management software that has digital marketing applications thanks to its powerful functionality and focus on performance. The tool has approval workflow automations, proofing to promote collaboration amongst team members, and integrations with DAM tools so you can publish from within Wrike.
Wrike’s proofing is a little different than other project management tools on this list because it has an integrated approval module. Your team can collaborate on a digital asset and then have the approver click a button within the proofing window to approve.
However, the most interesting feature is their aggregator, which claims to gather information from up to 50 tools to deliver marketing-related insights. I don’t have enough tools to put it through a stress test, but definitely something you should ask about in their demo.
Wrike has an integration with Adobe Creative Cloud. This means your designers can collaborate on your Wrike project without ever leaving Photoshop. Other integrations include MediaValet, Dropbox, Google Drive, and Sharepoint for safeguarding your digital assets.
Wrike has a free plan for up to 5 users. Paid plans start at $9.80/user/month and come with a 14-day free trial.
monday.com
Access a file repository for your project as a view within your board.
monday marketer is a product from monday.com specifically designed for marketing teams. If you are already familiar with monday.com, it will be easy to transition to this product. Among the noteworthy features are the colorful, customizable tables, the focused conversations on each task, and its proofing capabilities for uploaded files.
Get ready for some quick firing… Add ‘files gallery’ as a view to see a repository widget with all the uploaded files on a board. Click on an uploaded file to open the proofing feature where you can communicate via chat, access version control, and annotate specific sections of the design. Finally, access the workflow center to automate notifications and keep your content moving.
Note: For this last point, click on your profile and select ‘workflows’ from the menu.
monday.com integrates with Figma Designs, Ziflow, Google Sheets, and the entire Google Suite, Slack, and thousands of other apps. It even has an Adobe Creative Suite plugin for your team to work on monday.com without leaving their design software.
Monday Marketer has a free plan for up to 2 users. Paid plans start at $10/user/month and offer a 14-day free trial.
Ravetree
Manage your projects, resources, clients, and finances in one place
Ravetree is a work management software that's well-suited to digital marketing in-house teams and agencies that combines project, resource, finance, and contact management in one platform. Teams can plan projects, assign tasks, and track their progress using a Kanban board, calendar, or spreadsheet view. The software also offers file management with versioning, approval workflows, and unlimited storage.
Budgets, time, and expenses can be tracked along project progress, and invoices and estimates can be generated through the system. Client portals can be created where communications and updates can be managed, and the built-in CRM can store customer data for easier client management. Request forms can also be created, helping collect essential information from new prospects or internal departments. All of these features make the tool particularly well-suited for digital marketing agencies and company teams alike.
In addition to client relations, the software supports internal resource management. Employees can track their time, submit time off requests, and managers can allocate work accordingly. Teams can give it a test drive with a 7-day free trial, and paid plans start from $29/user/month.
Height App
Best for custom user views and in-app team collaboration
Height App is a cloud-based project management software that can be used by digital marketing teams to plan, manage, and track their work. Projects can be created with tasks and subtasks that can be assigned to one or multiple team members. Users can create their own custom view in the app, whether they prefer a calendar or spreadsheet layout of their workload or a Gantt chart or Kanban board.
The platform has a user-friendly interface that's easy to navigate. Teams can collaborate on their projects directly in the software, using the live chat with emoji reactions and read receipts to keep in touch and up-to-date on their shared projects. Users can even embed rich media in project communication threads, including images, video, and files.
For teams that want to switch from their existing project management system, the software can import data from Jira or a CSV file to get users up and running quickly. The software can support multiple workspaces, encrypts user data, and is SOC 2 Type II Compliant.
Integrations include Discord, Fivetran, GitHub, GitLab, Google Sheets, Notion, Sentry, Slab, Slack, and Zendesk. Users can build additional integrations with a paid Zapier account.
Trello
Receive automation suggestions based on usage patterns to optimize your workflow.
Trello is known for its kanban boards and how they help teams align around project management. Digital marketing teams can benefit from this platform and handle their editorial calendar, email workflows, and go-to-market campaigns.
Starting is easy. You can do it from scratch or select one of the multiple marketing templates available. Although not native to the platform, you can manage your attached files through a power-up. That will let you see a repository of all your assets in one place.
Something I like about Trello is its automations. The platform will analyze patterns of usage over time and give you suggestions on what you should automate to save time.
Trello integrates with more than 200+ apps and tools your team depends on, like Slack, Google Drive, Salesforce, Dropbox, and more, directly into your Trello boards. (Note: Some connections require an additional subscription fee.)
Trello has a free plan, and paid ones start at $5/user/month with a 14-day trial.
Asana
Automations, asset management, and content proofing in one good-looking product.
Asana is a work management platform that has the features available to help you with your marketing projects. After going through other tools on this list, it was clear to me that not all of them offer every feature on a digital marketing professional’s wishlist. However, there’s always an exception!
Let’s review our criteria. Automations (check), proofing (check), asset management (check). You can access the file manager from the ‘more’ menu option. Click on any file, and you can start proofing them. Finally, whenever you set rules for automations, Asana adds a lightning icon to let you know the sections of your project that have this feature active.
Asana integrates with Microsoft Teams, Adobe Creative Cloud, JIRA Cloud, Salesforce, Tableau, Slack, Clockwise, MS Office 365, Google Calendar, Gmail, GitLab, and a growing list of other apps. Plus, a plan with Zapier or Tray.io can let you access other apps to connect with Asana.
Asana is free for up to 15 users. Paid plans start at $10.99/user/month and offer a 30-day free trial.
Hive
Easily track your campaigns thanks to their Kanban board layout.
Hive is a marketing project management tool where managing projects becomes easier thanks to its visuals. The platform is intuitive and user-friendly, which can help your team pick it up fast. Their best view, in my opinion, is the kanban board.
Although this tool does not have a centralized file repository, every attachment lives within each card. As with most digital marketing processes, you must have a predictable flow that you stick to most of the time. For that, you will benefit from automation. Automation has to be enabled through the apps menu, and you can set rules to create tasks, assign owners, or change statuses in a heartbeat.
Tip: There are in-app right-click menus available on the kanban cards. This way, you don’t have to go into one to change a date or mark it as complete.
Hive integrates with Google Drive, MS Teams, Slack, Salesforce, Jira, and many more via a paid plan through Zapier. These could help you with the storage repository situation.
Hive is free for up to 2 users. Paid plans cost from $12/user/month and come with a 14-day free trial.
ActiveCollab
Create invoices for your clients in minutes, thanks to its financial capabilities.
Starting as an open source project, ActiveCollab has been in the market for over a decade. It is a marketing project management software that features time, resource, and task management. Additionally, it allows you to invite unlimited external clients to collaborate with your team.
ActiveCollab lacks collaboration in the content creation process, like proofing and approval workflows. However, it has what you need to import files from Google Drive or other storage solutions. It can also grab information from timesheets and generate invoices for your clients in minutes. Consider this platform if you are not big on co-creating assets.
ActiveCollab integrates with Slack, Google Drive, Dropbox, and thousands of other apps through a Zapier connector.
ActiveCollab is free for personal use. Paid plans start at $7.50/user/month and offer a 14-day free trial.
Workamajig Platinum
Build guides and pre-made content from start to finish.
Workamajig is a project management software solution with a fully-integrated creative solution for all advertising and creative concerns. The software allows creative agencies to have guides and pre-made content from start to finish, helping in the easier and more efficient production of creative content.
It also allows in-house teams within a production agency to collaborate in real-time to save on time and costs. Built analytics provide users with additional supplemental quantitative information on the performance of the team and the agency in general.
Workamajig integrates with Google Calendar, Box, Exchange 365, Strata, Plaid, and more.
Workamajig costs between $37-$50 per user per month, depending on the size of your team. Workamajig does not offer a free trial, but a free demo is available.
TeamGantt
Older versions of a file are kept in a separate view, so you can keep track of changes.
TeamGantt is a Gantt chart software that helps manage multiple projects and fosters team collaboration. Their timeline visuals help you know exactly where you are in your project, and you can compare progress against a baseline report. Unfortunately, it is not co-creation friendly.
TeamGantt definitely helps on the project management side of things, while collaboration is limited to the in-app chats and comments feature. One thing I liked though, is that it allows you to upload multiple versions of a file to its repository and it will automatically bump the older one to an ‘older version’ section that you can always access.
The platform integrates with Slack, Trello, and thousands of other apps through Zapier.
TeamGantt has a free plan for personal use. Paid plans start at $19/month and offer a 30-day free trial.
The 10 Best Digital Marketing Project Management Software Summary
Tool | Free Option | Price | ||
---|---|---|---|---|
1 | Wrike Give the approver the option to comment or have the final say without leaving the proofing window. | Free plan available | From $9.80/user/month | Visit Website |
2 | monday.com Access a file repository for your project as a view within your board. | 14-day free trial + freemium plan available | From $8/user/month (billed annually, min 3 seats) | Visit Website |
3 | Ravetree Manage your projects, resources, clients, and finances in one place | 7-day free trial | From $29/user/month | Visit Website |
4 | Height App Best for custom user views and in-app team collaboration | Upon sign-up, interested parties can get a 30-day free trial of Height App's Team plan. | Height App's premium plan for teams costs $6.99 per member monthly. | Visit Website |
5 | Trello Receive automation suggestions based on usage patterns to optimize your workflow. | Free trial + freemium plan available | From $6/user/month | Visit Website |
6 | Asana Automations, asset management, and content proofing in one good-looking product. | Free plan available | From $10.99/user/month | Visit Website |
7 | Hive Easily track your campaigns thanks to their Kanban board layout. | 14-day free trial | From $16/user/month | Visit Website |
8 | ActiveCollab Create invoices for your clients in minutes, thanks to its financial capabilities. | 14-day free trial | From $6.25/user/month (free up to 3 users) | Visit Website |
9 | Workamajig Platinum Build guides and pre-made content from start to finish. | Free demo available | From $37-$50/user/month | Visit Website |
10 | TeamGantt Older versions of a file are kept in a separate view, so you can keep track of changes. | 30-day free trial | From $24/manager/month | Visit Website |
Other Options
Here are a few more that didn’t make the top list.
- Workzone
Manage your files and view their various versions in one view.
- Gain
Automated workflows for approval rounds with multiple approvers.
- ClickUp
Create custom forms to gather requirements from your team or clients.
- Screendragon
Brings clarity to the design team through its side-by-side version comparison feature.
- Celoxis
PM platform with unlimited client accounts to keep everyone in the loop.
- Toggl Plan
Creative agency software with drag and drop timeline builder.
- ProProfs Project
Easily store portfolios, give feedback & track project progress.
- Zoho Projects
Analyze your progress with a planned vs. actual chart.
What Is Digital Marketing Project Management Software?
It’s the kind of software that helps you handle marketing projects and helps your marketing team or creative team communicate with each other. It is the software where you can have all your projects in one place, all the media related to it in a centralized repository, and a potential communication tool with the client when seeking approval.
Read more about the different use cases of project management software here.
What Do You Think About This List?
If you have any questions or opinions on this list, please let me know in the comments. Always happy to chat about these tools or the ones you use, and maybe add them to the ‘other tools’ section.
If you are a DPM or interested in digital project management, I highly recommend you join our Insider Membership Newsletter. It’s free, you receive it in your inbox every week, and it’s got tons of value! (like learning why our constant search for dopamine forces us to seek quick wins when we should be prioritizing the hard, more impactful work).