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10 Best Digital Marketing Project Management Software In 2022

Digital Marketing Project Management Software Shortlist

Here’s the list of the best tools that I’ll cover in this article.

  1. monday.com

    Access a file repository for your project as a view within your board.

  2. ClickUp

    Create custom forms to gather requirements from your team or clients.

  3. Wrike

    Give the approver the option to comment or have the final say without leaving the proofing window.

  4. ActiveCollab

    Create invoices for your clients in minutes, thanks to its financial capabilities.

  5. Screendragon

    Brings clarity to the design team through its side-by-side version comparison feature.

  6. TeamGantt

    Older versions of a file are kept in a separate view, so you can keep track of changes.

  7. Gain

    Automated workflows for approval rounds with multiple approvers.

  8. Hive

    Easily track your campaigns thanks to their Kanban board layout.

  9. Trello

    Receive automation suggestions based on usage patterns to optimize your workflow.

  10. Asana

    Automations, asset management, and content proofing in one good-looking product.

Digital marketing is the branch of marketing that uses the internet to promote products and services. The channels vary from social media platforms to mobile apps but ultimately involve electronic devices. Because this is where many DPMs live, I’ll introduce you today to my top 10 digital marketing project management software. You can use them to align your project teams and ensure your content creation workflows are polished and automated.

Facebook, Instagram, TikTok, websites, reels, shorts, boosted posts, and dark posts. If any of these sound familiar, you will benefit from this list, so stick around. I searched the internet for a tool that could help you handle all the content being created in a digital marketing team at any given moment. I know it can be overwhelming at times, especially with big accounts. Therefore, I will review them, keeping in mind big volumes and ease of use.

Also, I will discuss each project management app’s workflow automation capabilities and tips on navigation and setup.

Comparison Criteria

Below are the criteria I used to compare these tools; hoping they will give you some information about my thought process. 

  1. User Interface (UI): Since we normally deal with tons of content, I look for a management tool that can display the information in an organized way. Call me an Apple enthusiast, but I particularly like having tons of white space around elements for a minimalistic view.
  2. Usability: Marketing projects usually involve contractors. These can be more common for startups, but bigger companies also use them (mostly to relieve mounting work pressure). Therefore, I’m interested in how easily people can learn to use this software.
  3. Integrations: I look for third-party integrations that can extend the functionality of the tool in question. Can we incorporate other software into our dashboards, maybe?
  4. Value for $: I look at their pricing strategy and if they have any free trials or free versions of the software.

Digital Marketing Project Management Software Key Features

  1. Automations: The tool should have a way for me to automate recurring tasks. A part of the software that lets me program when an activity ends, I can assign tasks to other members of the marketing project.
  2. Proofing or approval: This marketing project management software should have a feature where my creative team can collaborate on content pieces. A place where they can discuss the progress, make corrections, and even get comments and approval from the client.
  3. Asset management: The software should have a place where you can store, sort, and search your digital assets. This feature is more optional because we can also use an integration with a storage software or DAM software, but it’s better if we have it in the same tool.

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Overview Of The 10 Best Digital Marketing Project Management Software

Here’s a brief description of each marketing project management tool to showcase my research, experience with the tool, and a screenshot of its user interface.

1

monday.com

Access a file repository for your project as a view within your board.

monday marketer is a product from monday.com specifically designed for marketing teams. If you are already familiar with monday.com, it will be easy to transition to this product. Among the noteworthy features are the colorful, customizable tables, the focused conversations on each task, and its proofing capabilities for uploaded files.

Get ready for some quick firing… Add ‘files gallery’ as a view to see a repository widget with all the uploaded files on a board. Click on an uploaded file to open the proofing feature where you can communicate via chat, access version control, and annotate specific sections of the design. Finally, access the workflow center to automate notifications and keep your content moving.

Note: For this last point, click on your profile and select ‘workflows’ from the menu.

monday.com integrates with Figma Designs, Ziflow, Google Sheets, and the entire Google Suite, Slack, and thousands of other apps. It even has an Adobe Creative Suite plugin for your team to work on monday.com without leaving their design software.

Monday Marketer has a free plan for up to 2 users. Paid plans start at $10/user/month and offer a 14-day free trial.

14 days free trial

From $10/user/month

2

ClickUp

Create custom forms to gather requirements from your team or clients.

ClickUp is one of the top project management tools in any list, and that is because they intend to be the one tool that replaces all. The platform can help you automate notifications across your projects when clicking on ‘automate’ in the top right corner. Also, there are many other features worthy of your attention.

First, there are the custom forms that you can use to gather requirements from the client. You can add those from the ‘+view’ tab. Then there’s proofing. Open a file that you have uploaded to any field, and it will prompt a view where you can provide feedback. If needed, you can refer to specific tasks and tag people in these comments (no version control, unfortunately).

Lastly, there are templates for loads of applications, like A/B testing, content calendars, campaign tracking, graphic design, and more.

ClickUp integrates with 1000+ tools, including Dropbox, Figma, Jira, Slack, Google and Microsoft suites, and Miro.

ClickUp has a free plan with limited storage for an unlimited number of users. Paid plans start at $5/user/month and offer a free trial.

Offer a free trial

From $5/user/month

3

Wrike

Give the approver the option to comment or have the final say without leaving the proofing window.

Wrike is a project management software that has digital marketing applications thanks to its powerful functionality and focus on performance. The tool has approval workflow automations, proofing to promote collaboration amongst team members, and integrations with DAM tools so you can publish from within Wrike.

Wrike’s proofing is a little different than other project management tools on this list because it has an integrated approval module. Your team can collaborate on a digital asset and then have the approver click a button within the proofing window to approve.

However, the most interesting feature is their aggregator, which claims to gather information from up to 50 tools to deliver marketing-related insights. I don’t have enough tools to put it through a stress test, but definitely something you should ask about in their demo.

Wrike has an integration with Adobe Creative Cloud. This means your designers can collaborate on your Wrike project without ever leaving Photoshop. Other integrations include MediaValet, Dropbox, Google Drive, and Sharepoint for safeguarding your digital assets.

Wrike has a free plan for up to 5 users. Paid plans start at $9.80/user/month and come with a 14-day free trial.

14 days free trial

From $9.80/user/month

4

ActiveCollab

Create invoices for your clients in minutes, thanks to its financial capabilities.

Starting as an open source project, ActiveCollab has been in the market for over a decade. It is a marketing project management software that features time, resource, and task management. Additionally, it allows you to invite unlimited external clients to collaborate with your team.

ActiveCollab lacks collaboration in the content creation process, like proofing and approval workflows. However, it has what you need to import files from Google Drive or other storage solutions. It can also grab information from timesheets and generate invoices for your clients in minutes. Consider this platform if you are not big on co-creating assets.

ActiveCollab integrates with Slack, Google Drive, Dropbox, and thousands of other apps through a Zapier connector.

ActiveCollab is free for personal use. Paid plans start at $7.50/user/month and offer a 14-day free trial.

14 days free trial

From $7.50/user/month

5

Screendragon

Brings clarity to the design team through its side-by-side version comparison feature.

Screendragon is a platform that helps marketing teams manage projects through their brand asset libraries, financial tracking, collaborative proofing, and smart briefing forms, among others. Their 15+ years of experience come through when we look at the platform itself.

The highlight for me is the version comparison feature. Other software in this list is capable of keeping track of version control but not displaying it at the same time. You can select which versions to compare, view comments, and properly judge if the changes are working or not.

Note: Once the proper revisions are in place, they can be approved from within that same screen.

Screendragon integrates with Slack, Adobe, MS Teams, and other 1000+ integrations using Zapier.

Pricing is available upon request.

Pricing upon request

6

TeamGantt

Older versions of a file are kept in a separate view, so you can keep track of changes.

TeamGantt is a Gantt chart software that helps manage multiple projects and fosters team collaboration. Their timeline visuals help you know exactly where you are in your project, and you can compare progress against a baseline report. Unfortunately, it is not co-creation friendly.

TeamGantt definitely helps on the project management side of things, while collaboration is limited to the in-app chats and comments feature. One thing I liked though, is that it allows you to upload multiple versions of a file to its repository and it will automatically bump the older one to an ‘older version’ section that you can always access.

The platform integrates with Slack, Trello, and thousands of other apps through Zapier.

TeamGantt has a free plan for personal use. Paid plans start at $19/month and offer a 30-day free trial.

30 days free trial

From $19/month

7

Gain

Automated workflows for approval rounds with multiple approvers.

Gain is a marketing project management tool focused on creation, collaboration, and approvals. They have automation features for content approvals and many ways of getting your team to work together on social media marketing campaigns.

You can upload content to your Gain workspace from social media accounts or your computer. This option has bulk upload to make the process faster. Communication within an asset includes comments and annotations, and you can send it to the approver once it’s ready.

In addition, approval workflows can be programmed in minutes, and you can set rounds of approvals. These can be moved on to the next stage or round automatically after approval on the previous stage. Wonderful!

Gain has a plugin to let your team upload content from products like Adobe Photoshop and Illustrator and import content from file-sharing sites like Dropbox or Google Drive.

Gain is priced at $99/month for the first ten users. $10 per user after that and offers a 14-day free trial.

14 days free trial

From $99/month for the first ten users

8

Hive

Easily track your campaigns thanks to their Kanban board layout.

Hive is a marketing project management tool where managing projects becomes easier thanks to its visuals. The platform is intuitive and user-friendly, which can help your team pick it up fast. Their best view, in my opinion, is the kanban board.

Although this tool does not have a centralized file repository, every attachment lives within each card. As with most digital marketing processes, you must have a predictable flow that you stick to most of the time. For that, you will benefit from automation. Automation has to be enabled through the apps menu, and you can set rules to create tasks, assign owners, or change statuses in a heartbeat.

Tip: There are in-app right-click menus available on the kanban cards. This way, you don’t have to go into one to change a date or mark it as complete.

Hive integrates with Google Drive, MS Teams, Slack, Salesforce, Jira, and many more via a paid plan through Zapier. These could help you with the storage repository situation.

Hive is free for up to 2 users. Paid plans cost from $12/user/month and come with a 14-day free trial.

14 days free trial

From $12/user/month

9

Trello

Receive automation suggestions based on usage patterns to optimize your workflow.

Trello is known for its kanban boards and how they help teams align around project management. Digital marketing teams can benefit from this platform and handle their editorial calendar, email workflows, and go-to-market campaigns.

Starting is easy. You can do it from scratch or select one of the multiple marketing templates available. Although not native to the platform, you can manage your attached files through a power-up. That will let you see a repository of all your assets in one place.

Something I like about Trello is its automations. The platform will analyze patterns of usage over time and give you suggestions on what you should automate to save time.

Trello integrates with more than 200+ apps and tools your team depends on, like Slack, Google Drive, Salesforce, Dropbox, and more, directly into your Trello boards. (Note: Some connections require an additional subscription fee.)

Trello has a free plan, and paid ones start at $5/user/month with a 14-day trial.

14 days free trial

From $5/user/month

10

Asana

Automations, asset management, and content proofing in one good-looking product.

Asana is a work management platform that has the features available to help you with your marketing projects. After going through other tools on this list, it was clear to me that not all of them offer every feature on a digital marketing professional’s wishlist. However, there’s always an exception!

Let’s review our criteria. Automations (check), proofing (check), asset management (check). You can access the file manager from the ‘more’ menu option. Click on any file, and you can start proofing them. Finally, whenever you set rules for automations, Asana adds a lightning icon to let you know the sections of your project that have this feature active.

Asana integrates with Microsoft Teams, Adobe Creative Cloud, JIRA Cloud, Salesforce, Tableau, Slack, Clockwise, MS Office 365, Google Calendar, Gmail, GitLab, and a growing list of other apps. Plus, a plan with Zapier or Tray.io can let you access other apps to connect with Asana.

Asana is free for up to 15 users. Paid plans start at $10.99/user/month and offer a 30-day free trial.

30 days free trial

From $10.99/user/month

The 10 Best Digital Marketing Project Management Software Summary

Tool Free Option Price
1
monday.com

Access a file repository for your project as a view within your board.

14 days free trial

From $10/user/month Check out monday.com
2
ClickUp

Create custom forms to gather requirements from your team or clients.

Offer a free trial

From $5/user/month Check out ClickUp
3
Wrike

Give the approver the option to comment or have the final say without leaving the proofing window.

14 days free trial

From $9.80/user/month Check out Wrike
4
ActiveCollab

Create invoices for your clients in minutes, thanks to its financial capabilities.

14 days free trial

From $7.50/user/month Check out ActiveCollab
5
Screendragon

Brings clarity to the design team through its side-by-side version comparison feature.

Not available

Pricing upon request Check out Screendragon
6
TeamGantt

Older versions of a file are kept in a separate view, so you can keep track of changes.

30 days free trial

From $19/month Check out TeamGantt
7
Gain

Automated workflows for approval rounds with multiple approvers.

14 days free trial

From $99/month for the first ten users Check out Gain
8
Hive

Easily track your campaigns thanks to their Kanban board layout.

14 days free trial

From $12/user/month Check out Hive
9
Trello

Receive automation suggestions based on usage patterns to optimize your workflow.

14 days free trial

From $5/user/month Check out Trello
10
Asana

Automations, asset management, and content proofing in one good-looking product.

30 days free trial

From $10.99/user/month Check out Asana

Other Options

Here are a few more that didn’t make the top list.

  1. Workzone

    Manage your files and view their various versions in one view.

  2. Workamajig

    Build guides and pre-made content from start to finish.

  3. ProProfs Project

    Easily store portfolios, give feedback & track project progress.

  4. Toggl Plan

    Creative agency software with drag and drop timeline builder.

  5. Zoho Project

    Analyze your progress with a planned vs. actual chart.

What Is Digital Marketing Project Management Software?

It’s the kind of software that helps you handle marketing projects and helps your marketing team or creative team communicate with each other. It is the software where you can have all your projects in one place, all the media related to it in a centralized repository, and a potential communication tool with the client when seeking approval.

What Do You Think About This List?

If you have any questions or opinions on this list, please let me know in the comments. Always happy to chat about these tools or the ones you use, and maybe add them to the ‘other tools’ section.

If you are a DPM or interested in digital project management, I highly recommend you join our Insider Membership Newsletter. It’s free, you receive it in your inbox every week, and it’s got tons of value! (like learning why our constant search for dopamine forces us to seek quick wins when we should be prioritizing the hard, more impactful work).

By Hermann Fink

Hi! I'm Hermann Fink Fuentes, a technology enthusiast and chronic researcher. I've been in project management for over a decade, both as a technical lead for global corporations like Hewlett Packard, and as an entrepreneur. I'm constantly looking for tools that can help improve productivity, boost efficiency, consume as little budget as possible, and help shorten project completion timelines. Join me as I search for the perfect tool and share some content along the journey!

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