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10 Best CRM Software For Small Business in 2020

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This article will help you quickly compare and evaluate the best customer relationship management software and, in particular, CRM software for small businesses and start-ups.

CRM stands for customer relationship management. Because we’re focused primarily on digital project management, you might be wondering why we’re here, talking about managing customers.

Here’s why: while project managers aren’t (usually) directly responsible for CRM strategy and software, it’s important to understand how it plays into your organization’s strategy and projects. PMs should know the types of tools their teams are using, who is using these tools, for what purpose, and how. The PM is the person who connects the dots between different people and activities, and knowing their toolkit helps with making better decisions and asking the right questions when planning projects.

The 10 Best CRMs List

Here’s my list of the top CRM software for small business. More details below:


Below you’ll find an overview of these CRMs for small businesses, with screenshots, feature overview, and pricing.

Jump to CRMs for small businesses reviews

CRM Basics

Still have some burning questions about CRM strategies and software? Look no further:

What is a CRM platform?

CRM stands for Customer Relationship Management, and CRM software is a type of customer management software. The best CRM platform will help your business navigate relationship-building (and maintenance) with both current and potential customers through tracking relationships over time, launching marketing touchpoints, assisting with customer service, and more.

This type of software is crucial for small businesses. As your business grows, you’ll need one place to store your customer information, potential customers, leads, sales pipelines and data, and more. A spreadsheet might cut it for a little while, but not for long.

What are the types of CRMs?

There are three primary types of CRMs: Operational CRM (for sales, marketing, and service), Analytical CRM (for data collection and analysis), Collaborative CRM (sharing information between different teams).

Operational CRM software and analytical CRM software are the most important for small businesses. With a small team, everyone needs access to sales, marketing, and service data, as well as data and analytics. As your team grows and you expand into different departments, you might consider investing in a collaborative CRM as well.

What is the difference between CRM and ERP?

CRMs are customer-focused, often looking outside the company for tools to grow, whereas enterprise resource planning (ERPs) work internally to optimize between corporate departments.

ERPs are generally not used by small businesses, depending on the structure of the business.

What are the benefits of CRM for a small business?

Top CRMs will be able to track customer details, collect feedback from customer-brand interactions, trace the sales cycle from lead to sale, assist with marketing campaign development, assist with social media management, act as a contact center, and so on.

Small business may not need all these capabilities to start, but as your business grows, you likely will. A CRM solution should be scalable and able to adapt to your needs over time.

What types of businesses use CRMs?

Large scale businesses across all industries most likely have a CRM strategy in place. However, small to medium sized businesses will also find CRM helpful for growing their customer base and building their reputation.

Not looking for CRM software? Check out our other lists of top software to manage projects and work processes:

  1. CRM is just one part of marketing that you will need to tackle as a startup or small business. You’ll also need a complete marketing strategy, which marketing project management software can help with.
  2. As you start to make progress, you might want to employ some business intelligence tools to help you collect and plot data in order to hone in on your strengths and weaknesses and push past any obstacles or plateaus.
  3. Helpdesk software is a great starting point for anyone looking to address their customer base’s needs, questions, and concerns. You may also be interested in internal support for your team, which helpdesk software can do as well.

Quickly Compare & Evaluate The 10 Best CRMs For Small Business in 2020

Logo Soup of CRM

The 10 Best CRM Software For Small Business

It may feel impossible to narrow down the best CRM for small business. However, just take it step by step and investigate the many options available one at a time.

Here are the top CRMs project managers should know:

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monday.com logo - 10 Best CRM Software For Small Business in 2020
  • 14 days free trial
  • From $17/month for 2 users

1. monday.com – Best CRM software for flexibility and ability to scale

monday.com screenshot - 10 Best CRM Software For Small Business in 2020

Get an overview of your sales pipeline and prioritize leads according to status or deal value.

This tool is a highly flexible tool—it’s easy to adapt to hundreds of use cases, and it scales quickly. I’d consider it one of the best CRMs for startups because of its flexibility, easy rollout, and scaling potential. Along with being a CRM tool, monday.com has robust workflow management capabilities that let you do everything from set up automatic reminders, due date notifications, and assign teammates to new tasks automatically. Use their reports and insights to dig into data for sales, processes, performance, and overall business opportunities.

Somewhere between the user interface and features/functions sections of our evaluation criteria is a deep desire for customization—and monday.com has many options for this, though some more complex adjustments may require a coding specialist. On top of that, they have some handy features like a single-click task update request and an automatic notification builder.

monday.com boasts integrations with the likes of Dropbox, Excel, Google Calendar, Google Drive, Integromat, Slack, Trello, and even more through Zapier.

If scheduling meetings between many clients and many company representatives is part of your day-to-day, then monday.com might not be the best tool for you. Viewing appointments in different groups can be cumbersome; you may find you end up with an overwhelming number of boards, and recurring meetings require a third-party app.

monday.com starts at $17/month for 2 users and has a free 7-day trial.

Kintone logo - 10 Best CRM Software For Small Business in 2020
  • 30 days free trial
  • From $24/user/month

2. Kintone – Best CRM software for managing change

Kintone screenshot - 10 Best CRM Software For Small Business in 2020

Kintone's drag-and-drop interface makes it possible to build and modify a CRM solution according to your small business's needs.

Kintone’s customizable platform lets teams create a CRM solution specific to their business. It enables users to take total control of their data and spend less time maintaining information and more time acting on it.

The tool allows users to tailor what information the CRM records and holds, update and change fields or entire workflows without relying on IT support, and create automated reminders to notify sales members of important deadlines. You can also view, edit, and update tasks, data, and workflows from the platform’s mobile or desktop applications.

Kintone’s platform makes dealing with change easy. Users can quickly reassign work and add new customer information by adding new data fields to your workflow. Neither of these changes will interrupt team access to their CRM.

What sets Kintone apart for busy sales teams are its built-in collaboration features. Each new CRM record contains a “chat wall” where sales members can add notes, feedback, or comments on a lead’s status. Users can better understand why a lead’s lagging by checking the wall. This permanent conversation record also helps sales managers reduce time spent “getting someone up to speed” every time a task needs to be reassigned.

Kintone’s CRM integrations include Slack, Gmail, Google Calendar, Outlook, Tableau, Dropbox, Salesforce, HubSpot, Eventbrite, WordPress, QuickBooks, MailChimp, and many more through Zapier.

Kintone pricing starts at $24/user/month.

Daylite logo - 10 Best CRM Software For Small Business in 2020
  • 30 days unlimited free trial
  • From $29/user/month

3. Daylite – Best small business CRM for Mac operating systems

Daylite screenshot - 10 Best CRM Software For Small Business in 2020

Users can see their full history and interactions with a client in one view.

Daylite is a CRM system with built-in project management features that is great for use by small businesses in industries such as consulting, event planning, design, marketing, software, and more.

The tool has features for managing client relationships, deals, and projects, as well as collaboration features so team members can stay on the same page. Daylite’s powerful linking feature allows you to tie email communication, notes, and tasks to clients, deals, and projects. This allows users to quickly pull up relevant emails and call notes when following up with a client. Project and task management features ensure users can see what’s been done and what needs to be done next.

Daylite’s powerful filtering feature allows you to search and segment your contact database. For example, users can filter by clients with which you haven’t had contact in the last 6 months, or, say, by all leads you met at a specific trade show that live in New York.

It’s important to note that Daylite is available exclusively for Apple devices. Daylite integrates with Apple Mail and can sync with Apple Contacts and iCal.

Pricing for Daylite starts at $29 per user per month.

Really Simple Systems logo - 10 Best CRM Software For Small Business in 2020
  • freemium version
  • 14 days free trial
  • From $16/user/month

4. Really Simple Systems – Best CRM software for small B2B businesses

Really Simple Systems screenshot - 10 Best CRM Software For Small Business in 2020

Monitor and track your B2B sales, leads, and accounts on one dashboard.

Really Simple Systems is a cloud-based customer relationship management (CRM) system designed specifically for small B2B businesses. This easy-to-use software is designed to help small businesses streamline their sales and marketing processes from initial inquiry through to close.

The CRM includes a stand-alone sales module, plus options for marketing and/or service desk software – so all your data is stored in one place.

It also includes two integrated report writers for listing and forecasting reports, giving you easy access to essential management information and data analysis.

Really Simple Systems lives up to its name—it’s not just easy to use but also simple to set up, and you’ll be able to train your team in a matter of minutes. The software includes a wealth of support materials that can be accessed from a pull-out drawer on each screen. There are numerous short “how-to” videos, step-by-step guides, and regular live webinars. And, if you still need help, customer support is free of charge to all customers.

In keeping with the company ethos of making CRM simple, Really Simple Systems does not include some of the more advanced features you might find in CRM systems, making it ideal for small businesses and start-ups.

Really Simple Systems offers an integrated marketing module as well as an optional service desk module built-in. The system includes native integrations with Xero, Sage Business Cloud, KashFlow, OneLogin, Microsoft Azure, Google and Microsoft 365 contacts and calendars, plus over 1,500 apps through the third-party integration platform Zapier.

Really Simple Systems costs from $16/user/month. Freemium version and free 14-day trial available.

Salesmate CRM logo - 10 Best CRM Software For Small Business in 2020
  • 15 days free trial
  • From $12/user/month

5. Salesmate CRM – Best CRM sales software for small businesses

Salesmate CRM screenshot - 10 Best CRM Software For Small Business in 2020

Small sales teams can keep track of activities and get analytics on their efforts.

Salesmate is a carefully designed sales CRM that businesses trust to manage sales and boost revenue growth. It has everything you need to track your sales process and manage your sales teams. Its clean interface and self-explanatory dashboard help in saving time at all the stages of the sales cycle.

Salesmate is a feature-rich system that helps sales teams close more deals with affordable pricing plans. From contact management to workflow automation, all the essential features are covered to make your sales squad more productive. You can create multiple pipelines for your various offerings where deals can be dragged and dropped to respective stages. With communicational features like email inbox sync, text messaging, and a built-in calling system, you can connect with prospects while keeping an eye on your deal progress.

Using its smart dashboard, reporting, and email tracking tools, you can collect vital sales insights for improving your sales team’s performance. With features like sales automation and sequences, you can follow-up and complete tasks in real-time. Moreover, you can boost efficiency and save a lot of time with its Power Dialer.

Other features, such as shared team inbox, product management, and auto-profile enrichment can help you create a productive environment for your sales team.

As a system, Salesmate is an easy-to-adapt CRM software. Every feature and action button is placed at the right location, so you might not need any help to get started. A new user will be precisely guided to complete the necessary actions. If users face any troubles, the Salesmate support team is always there to solve every problem.

Salesmate offers integrations with some of the most important tools such as MailChimp, Google & Microsoft Calendars, QuickBooks, Invoice Ninja, RingCentral, Shopify, Google Maps, Slack, Clearbit, and many more. You can even use Zapier to connect Salesmate with your existing apps.

Salesmate pricing plans start from $12/user/month – $40/user/month.

Method CRM logo - 10 Best CRM Software For Small Business in 2020
  • 30 days free trial with unlimited users
  • From $25/user/month

6. Method CRM – Best CRM software for integration with QuickBooks

Method CRM screenshot - 10 Best CRM Software For Small Business in 2020

Method:CRM offers easy to use reporting dashboards and simple lead entry to keep track of customers, payments, and workflows.

Method:CRM offers the best two-way, real-time sync with QuickBooks for managing customers, invoices, estimates, payments, and more to eliminate double data entry and drive greater efficiency. This powerful QuickBooks sync and customizable platform are designed for small businesses that want to automate their workflows and grow their business.

Method:CRM makes it easier to nurture leads, automate workflows, manage your sales pipeline, and track sales activities — all while syncing everything sync back to QuickBooks. Method:CRM simplifies your sales process, strengthens your customer relationships, and makes payment collection a breeze through its online portals. With Method:CRM, you can finally focus on what matters — growing your business.

Along with QuickBooks, Method:CRM also integrates with a range of other tools, including Gmail, Outlook, Google Calendar, Mailchimp, Paypal, Intuit QuickBooks Payments, Authorize.NET, and thousands of others through Zapier.

Method:CRM starts at $25/user/month. Free 30-day trial available.

EngageBay logo - 10 Best CRM Software For Small Business in 2020
  • freemium version
  • 14 days free trial. No credit card required
  • From $10/user/month

7. EngageBay – Best CRM software for startups and growing businesses

EngageBay screenshot - 10 Best CRM Software For Small Business in 2020

Small businesses can manage contacts, customers, and leads, and set up filters to sort them.

EngageBay is a marketing, sales, and service automation platform with CRM capabilities that is built to grow small businesses and startups.

The CRM has features such as simple contact management that integrate with and keeps track of emails and phone calls, automated tasks, custom reporting and analytics, and more. EngageBay also includes sales automation, deal tracking, and sales pipeline creation to grow your sales.

The tool is cloud-based and the learning curve for users is shallow. EngageBay is simple to set up and offers a suite of resources and guides, as well as “how-to” videos and free customer support.

EngageBay costs $10/user/month.

Zoho CRM logo - 10 Best CRM Software For Small Business in 2020
  • 15 days free trial
  • From $12/user/month

8. Zoho CRM – Best CRM software for user onboarding and usability

Zoho CRM screenshot - 10 Best CRM Software For Small Business in 2020

Zoho offers a robust product along with well-developed training and onboarding services to help you learn it.

Zoho CRM is an omnichannel business management platform that provides its users with complete visibility and control over their sales pipeline and processes. Zoho caters to businesses of all sizes. When it comes to small businesses, Zoho CRM hasn’t scaled its features down. They understand that small businesses need to keep their productivity streamlined to help them focus on delivering stellar customer experiences and building brand loyalty.

Zoho CRM’s lead management software ensures leads find their way into your sales pipeline with smart web forms, a business card scanner, website visitor tracking with live chat, social media integrations, lead scoring, and distribution rules. Zia, Zoho CRM’s AI-powered sales assistant, can predict the best time to contact customers, scans your emails for urgency, and can even pull up relevant statistics or documents when performing searches. You can automate sales processes by assigning rules and mapping modules within or across Zoho products.

Analytical widgets such as charts, KPIs, target meters, and funnels are part of Zoho CRM’s customizable dashboards. Match data across modules and create in-depth reports with filters based on specific criteria, such as the deal stage, name, or time. Export reports as Excel, CSV, or PDF files, and embed dashboards into your website or share them on your Slack channel.

Zoho CRM is one of the 40+ integrated business apps on offer from Zoho. CRM users can work seamlessly with the most popular business apps on the market such as G suite, WordPress, MailChimp, Evernote, and Unbounce, with over 300 integrations. Over 150,000 businesses worldwide trust Zoho CRM, and their software is available in 26 languages.

Zoho CRM starts at $12/user/month, with a free version available to organizations of up to 3 users. Sign up for the 15-day free trial to learn more. You can pay monthly or annually for features of your choice with no hidden costs. Their free edition has a maximum of 3 users, with 24/5 support.

Keap CRM logo - 10 Best CRM Software For Small Business in 2020
  • 14 days free trial
  • From $79/month

9. Keap CRM – Best CRM software for small businesses who want built-in marketing tools

Keap CRM screenshot - 10 Best CRM Software For Small Business in 2020

Create lead generation campaigns in Keap, and keep track of clients and potential clients with the CRM.

Keap is a clean, intuitive sales and marketing tool that allows business owners to automate processes around follow-up with leads and clients. Schedule pre-built reminders, automated emails, and texts to make keeping up with customers, or potential customers, automated and quick, which helps save you and your team time.

Another great feature is the ability to create a repeatable sales process for your team, making it easy to set-up appointments, track leads, and send quotes from the software. Keap also includes built-in landing pages and a campaign builder to get more leads and nurture them.

Keap combines email, phone calls, messages, and notes to create a seamless and complete customer relationship experience.

Keap integrates with PieSync, AdEspresso, BigCommerce, Bojoro, AppointmentCore, Automate.io, Zapier, Fix Your Funnel, Deadline Funnel, CustomerHub, Formlift, Gmail, Graphly, Imember360, Instapage, JotForm, LeadPages, My Fusion Helper, OptinMonster, Outlook, PlusThis, Privy, QuickBooks, ScheduleOnce, WordPress, and others.

Keap starts at $79/month for 500 contacts and 1 user; they often have lower price deals for your first 2 months.

Streak CRM logo - 10 Best CRM Software For Small Business in 2020
  • 14 days free trial
  • From $15/user/month

10. Streak CRM – Best CRM software for G Suite users

Streak CRM screenshot - 10 Best CRM Software For Small Business in 2020

Streak integrates directly with Gmail and other G Suite products to keep all your contacts and information in one place.

Streak CRM automatically captures data from your contacts and emails, and can notify users as leads and contacts progress through the pipeline. Smaller, resource limited teams will appreciate the ability to set reminders for follow-ups.

This tool can automatically fill in data such as ‘Date created’ or ‘Date of Last Email’, which is a great automation feature. You can also automatically share emails, notes, and call logs with your team so you can pick up where they left off and increase collaboration among the team.

Streak CRM is built directly inside Gmail for both desktop and mobile, with G Suite integrations (Sheets, Chat, Drive, and more) to help you access and gather your data quickly. The tool’s open API integrates with Zapier to connect Streak to other apps and tools you use.

Streak CRM has a free basic plan. Paid plans cost from $15/user/month.

The Best CRMs For Small Businesses Summary

SoftwareOverviewFree OptionPriceSite
monday.commonday.com logo Read monday.com features & functionality

14 days free trial

From $17/month for 2 users Check out monday.com
KintoneKintone logo Read Kintone features & functionality

30 days free trial

From $24/user/month Check out Kintone
DayliteDaylite logo Read Daylite features & functionality

30 days unlimited free trial

From $29/user/month Check out Daylite
Really Simple SystemsReally Simple Systems logo Read Really Simple Systems features & functionality Freemium version

14 days free trial

From $16/user/month Check out Really Simple Systems
Salesmate CRMSalesmate CRM logo Read Salesmate CRM features & functionality

15 days free trial

From $12/user/month Check out Salesmate CRM
Method CRMMethod CRM logo Read Method CRM features & functionality

30 days free trial with unlimited users

From $25/user/month Check out Method CRM
EngageBayEngageBay logo Read EngageBay features & functionality Freemium version

14 days free trial. No credit card required

From $10/user/month Check out EngageBay
Zoho CRMZoho CRM logo Read Zoho CRM features & functionality

15 days free trial

From $12/user/month Check out Zoho CRM
Keap CRMKeap CRM logo Read Keap CRM features & functionality

14 days free trial

From $79/month Check out Keap CRM
Streak CRMStreak CRM logo Read Streak CRM features & functionality

14 days free trial

From $15/user/month Check out Streak CRM

Other Small Business CRMs

Being a small business looking for just the right CRM is tough. If none of the above options spoke to your niche and needs, here are a few more to consider:

How To Choose A CRM: Consider Your CRM Strategy

A robust CRM strategy is essential for any business nowadays—but particularly so for small businesses who are still looking to build out a loyal and returning customer base, generate positive reviews, and spread their name by word-of-mouth advocacy.

There are several things that organizations consider when developing a basic CRM plan:

  • How do you solve disputes before they become a problem?
  • How do you make customers feel valued and heard?
  • How do you attract new customers?
  • How do you retain former customers?
  • How do you encourage people to return frequently?

And Why Do You Need A CRM Plan?

Even if a customer has a positive interaction with your business, 60-80% of them do not necessarily return to you again. You have to think above and beyond simply giving people a good experience the first time around because even that doesn’t guarantee that they’ll be back.

You should have a plan to keep them coming back, which might include marketing touchpoints like staying “in touch” through email newsletters or a social media presence; engaging in events or activities within your community; having your very best people in customer-facing roles so that each transaction is impeccable; listening to all feedback, positive and negative; making sure you are easy to contact by phone, email, and mail; and so on.

So how can you possibly navigate all of this on your own? Small businesses often have tight budgets and limited manpower. That’s why you might be considering CRM software for small businesses.

Comparison Criteria For CRMs For Small Businesses

The best CRM systems are determined by the following list of criteria.

  1. User Interface (UI): Does it offer clear, well-designed displays and intuitive navigation? For CRMs, the ability to customize the interface is a top consideration—can you easily edit the fields, pipelines, and sales processes? Often the ability to customize the interface is only available in higher-level pricing plans.
  2. Usability: CRMs can be really complex tools, so I look for ones that are easier to learn. I look at whether each CRM offers tutorials, training, and user support through multiple channels.
  3. Features & Functionality: How many of the key CRM features and functions does it provide, and how powerful are they? Specifically, I looked for:
    1. Contact or customer management: Create and edit contacts, and easily find them in a searchable CRM database. At a minimum, this feature should integrate with email functions and phone calls.
    2. Deal management: Create pipelines to track outreach, negotiations, and deals. This feature should be easy to visualize and offer the ability to quickly update leads.
    3. Interaction tracking: Manage relationships by quickly understanding a contact’s history of interaction with your business. Interaction tracking keeps records of phone calls, meetings, chats, emails—you can log these manually, but many tools automatically generate records.
    4. Process automation: A small business CRM solution should be able to automate things like your sales workflows and follow-up tasks.
    5. Reporting tools: the best CRMs can track performance by looking at the data for activities logged in the system, such as data on sales, revenue, contacts, and rep activities.
  4. Integrations: Is it easy to connect with other tools, and does it come with pre-built integrations with business tools for accounting, e-commerce, project management, and marketing?
  5. Value for $: As a rough figure, on average a CRM for a small business costs around $25 – $60 per user per month, and very few would cost more than $80 per user. I look at the price of each CRM and gauge how appropriate it is considering its features and capabilities. I also give priority to tools with clear, transparent, and flexible pricing.

Want Help Finding The Right Solution?

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What Do You Think About Our List Of The Best CRM Systems?

Do you have any experience with CRM software that really wowed you? We’d love to hear from small business teams about what worked (or didn’t work) for you. Let us know in the comments.

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Ben Aston

About Ben Aston

I’m Ben Aston, a digital project manager and founder of thedigitalprojectmanager.com. I've been in the industry for more than 15 years working in the UK at London’s top digital agencies including Dare, Wunderman, Lowe and DDB. I’ve delivered everything from film to CMS', games to advertising and eCRM to eCommerce sites. I’ve been fortunate enough to work across a wide range of great clients; automotive brands including Land Rover, Volkswagen and Honda; Utility brands including BT, British Gas and Exxon, FMCG brands such as Unilever, and consumer electronics brands including Sony.

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