25 Best BI Tools For Better Decisions In 2025

Zoho Analytics is a great business intelligence tool for small businesses, given their large feature set, simple interface, and affordable pricing for a small number of users. For one tour operator managing 17 multi-day trips, Zoho Analytics proved invaluable: “I have used Zoho Analytics to monitor guide performance, guest ratings and trip logistics on all our 17 multi-day tours. Zoho Analytics assisted me in revealing the trends of guest behavior and trip flow in the rural areas. It allowed us to reduce overtime by monitoring inefficiencies that we could not see on spreadsheets.”

This tool lets you pull data from a wide range of sources and build out intuitive and functional reports in order to analyze the visualized data. AI assistant “Zia” will answer questions typed into a query box using the data collected, combined with machine learning and natural language processing technologies.

Zoho Analytics takes the prize for my favorite in features and functionality. While most of the software reviewed here can sport a robust BI system, Zoho goes above and beyond with features like their AI assistant, their focus on ease of collaboration, tons of third party integration options, and Android and iOS mobile apps.

A few minor cons for Zoho include that the SQL tutorials could be built out a little bit better. Additionally, the reporting pivot view/summaries would benefit from having an “OR” or “CONTAINS” command in order to better pull out the data that you need.

They have integrations with Zoho Analytics, SAlesforce CRM, Microsoft Dynamics CRM, Hubspot CRM, Mailchimp, Google Analytics, Bing Ads, Zoho Surveys, Survey Monkey, Facebook, TWitter, YouTube,QuickBooks, Xero, Shopify, Zendesk, and more.

Zoho Analytics starts from $24/month for 2 users and has a free 15-day trial.

Supermetrics is a powerful data integration tool that simplifies the collection and analysis of marketing data, making it an essential resource for business intelligence (BI). By enabling users to aggregate data from over 150 different sources, including major platforms like Google Ads, Facebook Ads, and LinkedIn Ads, Supermetrics ensures that businesses can compile comprehensive datasets for more informed decision-making. For example, Baris Zeren, CEO of Bookyourdata, explained how impactful the platform has been for his team: “Supermetrics has made reporting easier because it automatically pulls data on marketing and sales into one dashboard. It is unique in that it saved the team hours per week and provided us with a cohesive and consistent perspective on campaign efficacy.”

One of the standout features of Supermetrics as a BI tool is its automation capabilities. Users can set up automated data transfers, which ensure that their reports are always populated with the latest data without manual intervention. This automation extends to the scheduling of regular data imports,

Supermetrics also offers robust data transformation options. Users can filter, combine, and modify data before it reaches its final destination, allowing for customized reports that meet specific business requirements. These transformation capabilities are critical for BI, as they enable businesses to tailor their data to uncover precise insights and trends. The tool’s compatibility with leading BI platforms such as Google Data Studio and Power BI further enhances its utility, allowing for sophisticated data visualization and analysis.

Additionally, Supermetrics supports a wide array of integrations with various marketing and sales platforms, like Google Analytics, HubSpot, Shopify, and Salesforce, ensuring that all relevant data can be consolidated into a single source of truth.

Datapine is a great business intelligence software as it combines simple, intuitive usability with advanced analytics capabilities. The self-service BI solution empowers business users and data analysts alike to generate actionable business insights and make well-informed data-driven decisions.

Datapine is a comprehensive BI Suite, that offers all needed features within your analytics journey. First of all, you can connect literally any kind of data source (databases, flat files, CRM and ERP-systems, marketing, social media or helpdesk data, etc.) with a few clicks. Optionally, you can store connected data in their high-speed data warehouse to increase querying speed. The analyzer section in the screenshot above is the core part of the product, where data analysis and visualizations are done. Besides doing analysis and building charts by drag and drop, here you will find also advanced features like drill-downs, conditional formatting, trend identification, or predictions.

Additional strengths of datapine are their dynamic, interactive business dashboards. They offer a wealth of innovative dashboard features and have a large dashboard gallery, providing over 80 dashboard templates for different areas of applications (business functions, industries, platforms). Dashboards can be shared easily in multiple ways, including, among others, automatic email reports, sharing via URL, or advanced embedding options.

Datapine offers a 14-day free trial without any limitations with custom pricing starting at 250$ per account.

Tableau is a robust, scalable analytics platform with desktop, cloud, or on-site options. It boasts an interactive, visual analysis style and allows you to securely consume your data via browser, desktop, mobile, or embedded into any application. They offer over 900 learning resources, including over 100 training videos. For Gianluca Ferruggia, General Manager at DesignRush, Tableau’s impact was immediate: “Tableau transformed our unrefined data into graphic stories, its drag-and-drop dashboards changed the game by enabling us to see trends our spreadsheets were hiding.”

They excel in a specific area of the features and functions evaluations criteria section: flexibility. Tableau is easily scalable; offered by server, desktop and/or cloud; available on all device types, be it PC or smartphone; and they have free analytics resources for students, educators and smaller not-for-profits. Whatever your niche, you are sure to find something that fits.

Tableau can join with data collection systems like ServiceNow, Splunk, and Google Analytics. Other integrations, or “Technology Partners as they call them, include 0xdata, AIMMS, Aircloak, AllSight, Amazon Web Services, Astera, Axiomatics, Birst, Datawatch,

Element Analytics, Google Cloud Platform, IBM, Microsoft, and many, many more.

The pricing is a bit steep to begin with and costs go up at the end of the year long contract. Multi-year contracts are not available, so they got dinged in our value for cost section because of the high and shifting price schema, which can come across as predatory.

Tableau starts at $70/user/month and has a free 14-day trial.

The Domo Business Cloud is a platform that lets you aggregate data from multiple sources and build custom workflow apps. Their features include dashboards and reporting, machine learning, predictive analytics, and external self-service reporting. For many organizations, Domo’s ability to step in when other tools fall short is a major advantage. Nicola Leiper, the Director and Head of Project Management at Espresso Translations, shared her experience: “Excel crashed and Domo rescued our largest customer relationship. Domo not only organized our data but saved our reputation and exposed some of the underperforming parts of our operations that cost us thousands.”

I like the focus that Domo places on your external relationships with vendors and other stakeholders. The name is Domo Everywhere, and it’s a feature that lets you build portals for your external partners. Therefore, they can analyze the data you decide to share with them on their own and draw their own insights.

Further, the data visualization boards are independent widgets that can be edited, filtered, and resized with a couple of clicks. Lastly, the platform allows you to set permissions on both internal and external users, regardless of the account (Domo or not Domo).

Domo integrates with external data sources through their 1000+ pre-built connectors, which include Shopify, Salesforce, Amazon S3, Adobe Analytics, Sharepoint, and Survey Monkey.

Domo has a free trial available, and prices can be quoted upon request.

Create easy-to-read reports and visual-oriented interactive dashboards that display data-rich actionable insight for defining business metrics, locating value, and discovering interconnectivity between tables. Resources and features include custom applications, embedded visualizations, data science workflows, the ability to host on Public Clouds (like AWS and GCP), and more. For Amit Chandak, Chief Analytics Officer at Kanerika Inc, Looker proved to be a powerful solution for client data challenges: “We used Looker to deliver real-time, trusted insights for a client struggling with fragmented data—once implemented, reporting speed improved by 50% and decision-making accelerated significantly thanks to clear, actionable dashboards.”

They offer a free interactive training course and many other tutorial-like resources, which is why I was able to score them so highly in the usability section of the evaluation criteria. Beneath the “Getting Started” tab, you’ll notice that they have plenty of self-help resources for viewing raw data, building tools, and developing models.

The downfall of this software is that writing the queries is not incredibly user friendly. On top of that, data analytics tasks take a significant amount of time to render and run queries. When it comes to big data, it may get sluggish.

They connect with databases from Redshift, Snowflake, BigQuery, as well as 50+ supported SQL dialects like Amazon Redshift, Google BigQuery, Snowflake, MySQL, Oracle, Amazon Athena, Amazon Aurora, and more.

Looker starts at $3,000/month for 10 users ($50/additional user) and has a free demo.

A hybrid-cloud platform built to leverage all of your data together and make it available to you through interactive dashboards, self-service analytics, and/or white-labeled BI apps. They offer support, analytics, and reporting for business areas such as customer service measurables, digital marketing, finances, human resources, retail and eCommerce, IT analytics, and more.

As far as our usability and UI evaluation criteria expectations, I found that Sisense is easy to use, easy to instal and setup, and sports an intuitive interface and streamlined UX. The customer service team is responsive and adaptive so this would be a decent choice for companies with lower levels of technology experience who might need some extra assistance.

A few cons include that the marketing connector could be more robust. Also, some functions are so simplified that they get in the way, for example not having to write a query seems like a time saving mechanism until your needs don’t match their pre-existing data and you have to jump through hoops to find a creative solution to get what you need.

Use ODBC to connect directly to Sisense’s powerful back-end from any third party application you like, from Excel to popular data visualization and reporting tools. They also offer a marketplace for extensions and plug-ins that they or their partners provide for use. Some are available free and others are only available with a premium account.

Sisense offers custom pricing and has a free demo as well as a free trial.

This is a business analytics solution that lets you connect, model, and then explore raw data in order to create reports using built-in or from-scratch visuals and learn from actionable insight. Power BI features interactive data visualizations, robust semantic models, an application lifecycle management (ALM) toolkit, an open connectivity framework, and more.

As far as out value for cost evaluation criteria goes, Power BI stands out. Why? Paginated and interactive reports can be made available for personnel inside or outside your organization without having to purchase additional licenses. Power BI Desktop is also free to use.

A few notes: Jumping into Power BI with limited Excel experience/skill will result in a steep learning curve for the user. Also, note that a Pro Account dashboards can only be shared with and viewed by other Pro Account holders within your organization.

As you can imagine, this Microsoft owned software integrates well with other Microsoft products like Excel, as well as Salesforce CRM, SQL Server Database, Oracle Database, IBM databases, Amazon Redshift, Google BigQuery, Google Analytics, Adobe Analytics, Facebook analytics, and others.

Power BI starts at $9.99/user/month and has a free 60-day trial.

Logi Analytics is a BI software that embeds machine learning and artificial intelligence inside your application to provide a robust and interactive dashboard and self-service data preparation and reporting right in your app. Intelligent workflows then let users take action or trigger a process without leaving the application.

Because of their option for custom, branded, developer-controlled UI, Logi Analytics ranked particularly high in the evaluation criteria section for UI score. After all, what better UI can you ask for than one that is easily modified to fit the look and feel of your own brand with custom themes, CSS, and JavaScript?

Additional documentation, examples, tutorials, and online forum activity would go a long way to making Logi Analytics more user friendly, particularly when deep diving into the more complex functions. Furthermore, another con may be that this software is not suitable for non-SQL users.

Logi works with SQL Server, Oracle, MySQL, PostgreSQL, DB2, Progress OpenEdge; Big data such as Amazon Redshift, HP Vertica, MongoDB, 1010Data, Hadoop (Cloudera, Hortonworks, MapR), Snowflake, Google BigQuery, Infobright; Web services and cloud applications like SFDC, Hubspot, Marketo; and different file types, including Excel, CSV, and XML. They also offer an assortment of plugins to meet additional user requirements.

Logi Analytics offers custom quotes and has a free demo.

ClicData is a data aggregation platform with over 250 connectors. This allows you to bring data from anywhere in the company. After, a data warehouse stores that information and makes it available for you to design real-time dashboards.

The last step is for you to design your dashboard. ClicData's dashboard designer has a drag-and-drop functionality that makes it easy to build your data visualizations. Add elements like annotations, Gauges, maps, audio, tables, and any graph you can think of. After that, you can embed your charts in a website, portal or ERP using its API.

Although the platform does not offer any out-of-the-box, prebuilt integrations, its API is available for your IT team to do it. The API enables integrated software to send information to ClicData as soon as it’s received, so you can always see real-time updated information.

ClicData paid plans start at $75/month and offer a 15-day free trial.