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In my Ziflow in-depth review, I’m sharing the results of my analysis and evaluation from hands-on testing and experimentation. Before we dive in, if you’re just starting your search for the best online collaboration software, you should first check out my picks for the best collaboration tools. Ziflow is one of the top-rated collaboration tools out there, but to figure out if it's a good match for you, it's important to understand the software’s benefits and drawbacks.

My in-depth Ziflow review will take you through everything you need to know to make a more informed decision—pros and cons, features and functionality, pricing, and more—to help you to better understand its capabilities and suitability for your needs.

Ziflow software review, a screenshot of the tool's feature
I like how Ziflow's user interface includes a navigation sidebar and a selection of project filters for managing marketing campaigns and proofs.

Ziflow Product Overview

Ziflow is a comprehensive proofing system designed to facilitate creative collaboration and streamline the creative review process for digital assets. Targeting enterprise-level teams and stakeholders in creative industries, it excels in managing creative content with features like automated workflows, permissions management, and efficient creative workflow tools. The tool benefits users by offering annotations, a side-by-side compare mode for creative assets, and integration with platforms like Microsoft for enhanced productivity.

It addresses pain points such as coordinating feedback among multiple stakeholders, maintaining consistency in creative content, and efficiently managing revisions. Key features include detailed annotations, robust email notifications, compatibility with social media formats, and an overall rating system for verified feedback, making it a solid choice for intricate creative collaboration and content management.


  • Extensive File Support: Ziflow supports over 1,200 file types, making it highly versatile for various content formats.
  • Advanced Markup Tools: The platform offers sophisticated commenting and markup tools, facilitating precise and clear feedback.
  • Automated Workflows: Ziflow automates repetitive tasks in the review process, saving time and reducing manual errors.


  • Complex Interface: Some users find the interface less intuitive, which can slow down the adaptation process.
  • Limited Integrations: Compared to competitors, Ziflow offers fewer integrations with other tools and platforms.
  • Higher Learning Curve: New users may require more time to become proficient, affecting initial productivity.

Expert Opinion

As someone experienced in evaluating online proofing platforms, I find Ziflow stands out for its extensive file support and advanced feedback tools, which are essential for diverse and detailed content work. Its automated workflows are a significant advantage for teams looking to streamline their review processes. However, the interface, while robust, can be complex for new users, and its limited integrations may restrict its utility in broader tech ecosystems.

Ziflow excels in environments where detailed feedback on a wide range of content types is critical, but it might pose challenges for teams that prioritize simplicity and extensive third-party integrations. In selecting a proofing tool, teams should weigh these factors to determine if Ziflow aligns with their specific workflow and technical needs.

Ziflow: A Deep Dive

Standout Functionality

Ziflow distinguishes itself from other online proofing platforms with several unique features and functionalities:

  1. Extensive File Type Support: Unlike many competitors, Ziflow supports over 1,200 file types, catering to a wide range of digital content formats.
  2. Advanced Markup Tools: Ziflow offers more sophisticated commenting and markup tools, allowing for precise and detailed feedback, which is less common in other platforms.
  3. Automated Workflow Capabilities: The platform's ability to automate repetitive tasks in the review process is more advanced compared to many of its competitors, offering significant time savings and error reduction.

Product Specifications

File SharingYes
Commenting and FeedbackYes
Version ControlYes
Real-time CollaborationYes
Notifications and AlertsYes
Task AssignmentYes
Approval Workflow ManagementYes
Reporting and AnalyticsYes
Integration with Other ToolsYes
Mobile AccessYes
User Access ControlsYes
Brand ManagementYes
Customizable TemplatesYes
Search FunctionalityYes
Offline AccessNo
Multi-Language SupportYes
Secure Data StorageYes
API AccessYes
Drag and Drop InterfaceYes
Project Management ToolsYes
Time TrackingNo
Automated RemindersYes
On-Premise DeploymentNo

Ziflow Key Features

  1. Extensive File Type Support: Ziflow's support for over 1,200 file types stands out, catering to diverse content requirements.
  2. Advanced Markup Tools: These tools allow users to give detailed, precise feedback, setting Ziflow apart in the realm of collaborative review.
  3. Automated Workflow Capabilities: Ziflow automates repetitive review tasks, a feature that significantly enhances efficiency.
  4. Version Control: Ensures all team members work on the latest version, a key aspect for any content-focused team.
  5. Real-time Collaboration: Facilitates instant feedback and communication, crucial for dynamic team environments.
  6. Approval Workflow Management: Streamlines the approval process, a standout feature for teams with complex approval hierarchies.
  7. User Access Controls: Offers robust control over who can view and edit content, crucial for security and confidentiality.
  8. Integration with Other Tools: While not as extensive as some competitors, Ziflow’s integrations still offer significant utility.
  9. Reporting and Analytics: Provides insights into workflow efficiency and team productivity.
  10. API Access: Allows for customization and integration with other systems, enhancing its utility for tech-savvy teams.

Ease Of Use

Ziflow's user interface, while feature-rich, can be complex for new users, leading to a steeper learning curve. The onboarding process involves understanding various functionalities, which can be overwhelming. Navigation within the tool is logical but requires familiarity with advanced project management concepts. Organizing projects and feedback loops can be intricate, potentially posing challenges for less tech-savvy users.

Customer Support

Ziflow's customer support is robust, offering channels like documentation, webinars, live chat, and tutorials. Response times are generally prompt. However, some users may find the technical depth of support materials challenging, and there are instances where more personalized support is needed but not readily available.


Ziflow offers a range of out-of-the-box integrations with popular tools like Slack, Trello, and Dropbox, enhancing its usability within various workflows. These integrations allow for smoother transitions between Ziflow and other commonly used platforms. It provides an API, enabling custom integrations for more tech-advanced teams. Additionally, there are add-ons available to extend the platform's capabilities, catering to more specific needs.

Ziflow Pricing

Pricing upon request.

Ziflow: Best Use Cases

Who Would Be A Good Fit For Ziflow?

  • Large Creative Teams: Ziflow works well for big marketing or creative teams that manage a high volume of digital content.
  • Agencies: Advertising or creative agencies benefit greatly, as Ziflow's extensive file type support and advanced markup tools suit their diverse project needs.
  • Complex Approval Processes: Organizations with intricate approval hierarchies find Ziflow's workflow management capabilities invaluable.
  • Tech-savvy Teams: Teams that are comfortable with technology can leverage Ziflow's advanced features and API integrations effectively.
  • Industries with High Content Turnover: Industries like publishing, design, and marketing, where there's a continuous flow of content, are ideal for Ziflow.
  • Companies Emphasizing Detailed Feedback: Companies where detailed, precise feedback on creative work is crucial, find Ziflow's commenting and markup tools very useful.

Who Would Be A Bad Fit For Ziflow?

  • Small Teams or Solo Entrepreneurs: Small teams or individuals might find Ziflow too complex and costly for their needs.
  • Companies with Basic Proofing Needs: Organizations that require simple proofing tools without the need for extensive file type support or advanced functionalities may find Ziflow overwhelming.
  • Budget-Conscious Small Businesses: Due to its pricing, Ziflow may not be the best fit for small businesses with tight budgets.
  • Organizations Requiring Immediate Ease of Use: Companies that need a tool with an easy learning curve might struggle with Ziflow’s complex interface.
  • Teams Needing Extensive Third-Party Integrations: Teams that rely heavily on integrations with a wide array of other software might find Ziflow’s integration capabilities limited.

Ziflow Online Proofing FAQs

Here are some answers to frequently asked questions you may have about Ziflow.

What types of files can Ziflow handle?

Ziflow supports over 1,200 file types, including common image, video, document, and design formats, making it versatile for various digital content.

Is Ziflow suitable for small businesses?

Ziflow is generally more suited for larger teams and agencies due to its advanced features and pricing, but it can still be used by small businesses with high-volume content needs.

Can Ziflow automate the proofing workflow?

Yes, Ziflow offers automated workflow capabilities, allowing repetitive tasks in the review process to be streamlined, saving time and reducing manual errors.

How does Ziflow handle version control?

Ziflow provides comprehensive version control, ensuring all team members are working on the latest version and keeping track of all changes made to each file.

Does Ziflow offer integration with other tools?

Ziflow integrates with several popular tools like Slack, Trello, and Dropbox, and also offers API access for custom integrations.

Is there a free version or trial of Ziflow?

Ziflow does not typically offer a free version, but it may provide a trial period for new users to evaluate the software. It’s best to check their latest offerings for current trial options.

How does Ziflow ensure the security of data?

Ziflow places a high emphasis on data security, providing secure data storage, encryption, and user access controls to protect sensitive information.

Does Ziflow offer customer support and training?

Ziflow provides customer support through various channels, including documentation, webinars, live chat, and tutorials. However, the technical depth of the support material may require a good understanding of the tool.

Ziflow Company Overview & History

Ziflow is a technology company specializing in online proofing software, primarily used by marketing teams, creative agencies, and professionals in content creation. The company's mission centers on streamlining the digital content review and approval process and enhancing collaborative efforts among teams.

Headquartered in the United States, Ziflow has garnered attention for its innovative approach to addressing common challenges in content management and collaboration. While specific details about ownership and notable employees or advisors were not available as of my last update, the company has made significant strides in the online proofing market, marking itself as a key player in this niche sector.

Ziflow Summary: The Bottom Line

In my assessment, Ziflow stands out in the online proofing software arena, primarily due to its extensive support for over 1,200 file types, a range that surpasses many competitors. This feature alone makes it a highly versatile tool for various content formats, a significant advantage for teams dealing with diverse digital assets.

Additionally, its advanced markup tools offer precise and detailed feedback capabilities, which are particularly beneficial for teams requiring meticulous content review. Ziflow's automated workflow capabilities further enhance its appeal by streamlining repetitive tasks in the review process. These features, combined with robust version control and real-time collaboration tools, position Ziflow as a strong option for larger teams and agencies focused on efficiency and precision in content management.

Alternatives to Ziflow

  • ProofHub: Often chosen for its emphasis on project management alongside proofing capabilities, ProofHub is ideal for teams looking for an all-in-one solution that combines project planning and collaboration with proofing features.
  • Filestage: Preferred for its user-friendly interface and simplicity, Filestage is a go-to for teams seeking a straightforward, intuitive proofing process, especially suitable for smaller teams or projects with less complex requirements.
  • GoVisually: GoVisually is often selected for its affordability and focus on streamlined proofing workflows, making it a strong choice for small to medium-sized businesses or teams needing a cost-effective, yet efficient, proofing tool.


Ziflow is a potent choice for larger teams handling diverse digital content, offering extensive file support and advanced features like detailed markup tools and automated workflows. While it may be more complex and costly, its efficiency in managing complex review processes is noteworthy. If you're weighing up Ziflow or have used it, feel free to share your experiences in the comments to help others in their decision-making process.

Galen Low
By Galen Low

Galen is a digital project manager with over 10 years of experience shaping and delivering human-centered digital transformation initiatives in government, healthcare, transit, and retail. He is a digital project management nerd, a cultivator of highly collaborative teams, and an impulsive sharer of knowledge. He's also the co-founder of The Digital Project Manager and host of The DPM Podcast.