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Attending agency owner conferences is a game-changer for agency leaders and professionals. They're not just occasions to network, but also great ways to gain insights, learn about the latest trends, and navigate the challenges our industry faces.

Whether it's about leveraging new technologies, enhancing operational efficiency, or simply finding ways to manage your team, the right conference can spark the idea that propels your agency forward.

Best Agency Owner Conferences 2024 Shortlist

Here's my shortlist of the best agency owner conferences I think are worth attending in 2024:

  1. AI & Your Agency Atlanta - Atlanta, GA (March 4-5, 2024)
  2. Leading Your Firm’s Growth With Account Management - Atlanta, GA (March 12-13, 2024)
  3. Agency Builders Retreat 2024 - St. Augustine, FL (April 17-19, 2024)
  4. Mirren Live 2024 - New York, NY (May 7-8, 2024)
  5. Owner Camp London - London, UK (May 19-23, 2024)
  6. Build a Better Agency Summit - Denver, CO (May 20-22, 2024)
  7. Mumbrella360 - Sydney, Australia (May 21-23, 2024)
  8. 4A's Management Practitioners Forum (MPF) - Chicago, IL (June 5-6, 2024)
  9. Digital Mastermind Group 2024 Fall Summit - Clearwater, FL (September 23-25, 2024)
  10. Leadership Live Las Vegas! - Las Vegas, NV (September 24-27, 2024)
  11. Owner “Ski” Camp Whistler - Whistler, British Columbia, Canada (December 8-12, 2024)

Best Agency Owner Conferences Of 2024

1. AI & Your Agency Atlanta - Atlanta, GA (March 4-5, 2024)

Agency leaders during a workshop at AI & Your Agency Atlanta
A workshop at the AI & Your Agency Atlanta conference.

Overview:

AI & Your Agency Atlanta is designed to demystify AI for agency owners and professionals, focusing on how to harness AI to improve both company operations and the creation of products and services.

The conference will cover accelerating AI adoption, automating administrative tasks, enhancing strategic thinking, and deploying AI-enabled workflows. It will also feature a mix of presentations, hands-on workshops, and interactive discussions.

Why You Should Attend:

This agency conference is a prime opportunity to quickly get up to speed with AI, a crucial area for agencies looking to stay competitive in a rapidly changing industry.

It's structured to not only provide knowledge but also practical plans for implementing AI in your agency, making it a standout event for those looking to transform their operations and offerings with AI technology.

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2. Leading Your Firm’s Growth With Account Management - Atlanta, GA (March 12-13, 2024)

screenshot of Leading Your Firm’s Growth With Account Management
Here's the seminar website for Leading Your Firm’s Growth With Account Management.

Overview:

Leading Your Firm’s Growth With Account Management is a focused seminar that aims to enhance the skills of both account and project management teams.

It's an intensive two-day course designed to deepen understanding and mastery over account management, featuring keynote speakers Jenny Plant and Jack Skeels, and covering the critical role of account management in client relationship growth and practice success.

Why You Should Attend:

This seminar offers an opportunity to refine account management strategies, which is crucial for businesses aiming to thrive in the competitive agency sector. It's a must-attend for those seeking to improve client retention and revenue growth through effective account and project management.

Find our list of the best project management conferences here.

3. Agency Builders Retreat 2024 - St. Augustine, FL (Apr 17-19, 2024)

Speakers' discussion at the Agency Builders Retreat
A speaker from the Agency Builders Retreat conference.

Overview:

Agency Builders Retreat 2024 is designed to empower agency leaders with the tools, tactics, and community support needed to build a successful agency and make agency life less stressful.

The event focuses on practical strategies for growth, leadership confidence, and community building among agency leaders, promising professional insights and personal rejuvenation.

Why You Should Attend:

This retreat offers a unique blend of professional development and personal relaxation, making it stand out in the busy conference landscape.

It will provide agency leaders with a rare opportunity to step back, recharge, and gain fresh perspectives on building a thriving agency in a supportive environment.

4. Mirren Live 2024 - New York, NY (May 7-8, 2024)

  • Dates: May 7-8, 2024
  • Location: New York
  • Pricing: Register to see current pricing
  • Website: Mirren Live 2024
  • Social Media: LinkedIn
Panel and attendees at the Mirren Live
A panel discussion from the Mirren Live conference.

Overview:

Mirren Live 2024 is dedicated to agency growth strategies, focusing on new business development, client acquisition, and innovative service offerings. The annual conference features sessions on topics such as strategic positioning, effective pitching, and digital transformation, with speakers from leading agencies and consultancy firms sharing their expertise and success stories.

Why You Should Attend:

This agency owner conference is essential for agency leaders looking to sharpen their competitive edge and foster growth in a challenging business environment.

It provides actionable insights and strategies distinct from other events, tailored to the needs of the agency sector and beyond, making it a crucial investment for forward-thinking agency executives.

For more conferences about digital transformation and agile, try this list of agile conferences.

5. Owner Camp London - London, UK (May 19-23, 2024)

  • Dates: May 19-23, 2024
  • Location: London, England
  • Pricing: See the registration page for current pricing
  • Website: Owner Camp London
  • Social Media: Facebook | X | LinkedIn
Industry leaders at the Owner Camp London
A workshop at the Owner Camp London conference.

Overview:

Owner Camp London offers a unique format that goes beyond traditional presentations to facilitate deep, actionable conversations among digital agency owners.

It covers a range of topics essential for agency growth, including business management, leadership, and innovation, with a focus on candid, moderated discussions rather than one-way presentations.

Why You Should Attend:

This is a great event for agency owners seeking to escape the echo chamber of their own experiences and gain fresh perspectives. In an era where the business climate demands constant innovation and adaptability, Owner Camp provides the space to forge lasting connections, think critically about your business, and discover new strategies for success.

6. Build a Better Agency Summit - Denver, CO (May 20-22, 2024)

Speaker's discussion at the Build a Better Agency Summit
A speaker from the Build a Better Agency Summit.

Overview:

The Build a Better Agency Summit focuses on sharing best practices in operations, finance, business development, and more to help agencies improve their bottom line.

It's designed for agency owners and industry leaders, offering strategies for less stress and more profitability, with sessions led by successful agency practitioners who have mastered the art of running a profitable agency.

Why You Should Attend:

This summit is crucial for agency owners and leaders who are seeking to enhance their profitability and streamline their operations amidst the challenging business climate of the agency sector.

It offers a rare opportunity to learn from the best in the industry, network with peers, and gain insights into future-proofing your agency against upcoming challenges.

7. Mumbrella360 - Sydney, Australia (May 21-23, 2024)

Leading marketers at the Mumbrella360
A panel session at Mumbrella360.

Overview:

Mumbrella360 is an immersive three-day event that serves as a meeting point for the brightest minds in the media, marketing, and advertising agencies.

It covers a broad spectrum of topics, including digital marketing strategies, media innovation, digital transformation, and agency leadership, with a speaker lineup from leading brands, agencies, and media companies sharing insights and trends shaping the industry.

Why You Should Attend:

This agency owner conference is a must-attend for those looking to stay at the forefront of media and marketing innovation, offering networking opportunities with CMOs, marketing leaders, and agency heads. It provides actionable insights and foresight into the landscape of the marketing world.

8. 4A's Management Practitioners Forum (MPF) - Chicago, IL (June 5-6, 2024)

QA session at the 4A's Management Practitioners Forum
A speaker at the 4A's Management Practitioners Forum.

Overview:

The 4A's Management Practitioners Forum (MPF) is a premier event tailored for thought leaders of independent agencies, emphasizing mission-critical topics such as growth strategies, operational effectiveness, and agency health.

It features insights and practical solutions from peer agency leaders and industry experts, focusing on the real-world application of strategies to enhance agency performance.

Why You Should Attend:

MPF is an invaluable conference for agency leaders looking to navigate the complexities of the modern business landscape, offering actionable advice and networking opportunities with peers and experts.

Attending MPF provides a unique advantage by equipping leaders with the knowledge and tools needed to drive their agencies forward in challenging times.

9. Digital Mastermind Group 2024 Fall Summit - Clearwater, FL (September 23-25, 2024)

Attendees at the Digital Mastermind Group Fall Summit
A discussion at the Digital Mastermind Group Fall Summit.

Overview:

The Digital Mastermind Group 2024 Fall Summit is designed to bring agency owners and executives together to exchange strategies and best practices in a collaborative environment.

The summit will feature engaging speaker sessions, business strategy discussions, and roundtable talks aimed at providing actionable insights for running a digital agency more effectively.

Why You Should Attend:

This summit is an opportunity for agency leaders to learn from peers who have faced and overcome similar challenges, in a setting that guarantees confidentiality and promotes open, honest dialogue.

In the business landscape, attending this event could be the key to unlocking new growth avenues and operational efficiencies for your agency.

10. Leadership Live Las Vegas! - Las Vegas, NV (September 24-27, 2024)

discussion at the Leadership Live Las Vegas!
Speakers from Leadership Live Las Vegas!

Overview:

Leadership Live Las Vegas! is a unique event aimed at narrowing the gap between traditional digital agencies and leading giants in the digital service industry.

It features presentations and discussions from some of the most prestigious firms, offering valuable insights into their strategies, operational tactics, and the motivations behind their significant achievements.

Why You Should Attend:

This agency owner conference provides a perfect blend of networking opportunities in a supportive and open environment, allowing leaders to connect and share insights. It's an invaluable space for agency leaders looking for innovative ideas and solutions to drive their businesses forward.

11. Owner “Ski” Camp Whistler - Whistler, British Columbia, Canada (December 8-12, 2024)

Website of the Owner “Ski” Camp Whistler
The website for the Owner “Ski” Camp Whistler conference.

Overview:

Owner "Ski" Camp Whistler is a cutting-edge in-person conference designed for digital agency owners seeking a blend of relaxation, networking, and learning in an inspiring environment.

Without formal presentations or structured sessions, it emphasizes open, meaningful conversations among peers, encouraging deep reflection on business management and growth strategies.

Why You Should Attend:

This event offers a unique opportunity to step away from the daily grind and engage in critical thinking about your business in the company of fellow agency owners.

It's set in an environment that promotes problem-solving and offers connections, making it an ideal setting for those looking to refresh their perspective and find innovative paths forward in the competitive agency sector.

What's Next?

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By Galen Low

Galen is a digital project manager with over 10 years of experience shaping and delivering human-centered digital transformation initiatives in government, healthcare, transit, and retail. He is a digital project management nerd, a cultivator of highly collaborative teams, and an impulsive sharer of knowledge. He's also the co-founder of The Digital Project Manager and host of The DPM Podcast.