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The Best Workflow Management Software To Boost Your Team’s Efficiency

By 08/10/2018 4 Comments

Workflow management software channels the flow of a project’s work, directing its course from A to Z. A solid workflow tool serves as a guide for the current of project tasks that need to happen along the way, with the project outcomes being fully formed as they flow through different processes, check, and balances.

Workflow Management Software Logo Soup

Workflow turns ideas into products, and concepts into processes. Workflow tools add a layer of structure and visibility to this flow, helping you ensure that the project is delivered properly and that the quality of the project is maintained. These tools support you as you schedule tasks, collaborate with others, manage workloads, create and share documentation, and evaluate progress. Today, workflow management software is a must-have for keeping teams unified, especially with the growing complexity and fast pace of our multi-taking, distributed workforce.

Taking advantage of the new capabilities offered by automation and the availability of useful data for decision-making, you can do so much better than a to-do list—you can support your team with an entire ecosystem of business process management tools (BPM tools) for creating efficient, optimized workflows.

The trick is in knowing how to choose best workflow management software for your team, your business goals, and your budget. Here’s a break-down of the best workflow management software along with key criteria to consider in choosing a workflow tool.

What Does A Workflow Management Software Do? (And How It Can Help You)

What Is Workflow Software?

At its core, a workflow management system (WMS) is a set of functions for setting up, doing, and monitoring business tasks.

What Does Workflow Software Do?

Workflow management software goes by many names—you might hear it referred to as including BPM software, or simply process management software. No matter what you call it, all workflow tools offer an interface for visually representing a your workflow and optimizing its many moving parts.

Ways - Workflow Management Software

Freelancers, agencies, enterprises, and everyone in between can benefit from some kind of workflow tool, with the aim of increased productivity, reduced costs, better communication, and a fluid exchange of information within a project. You can use workflow management software for anything from monitoring deadlines at an individual level, to automating recurring tasks on a project level, to evaluating and optimizing projects’ performance on a business level.

Workflow software automates these processes. It contributes to a BPM framework or methodology.

What Is BPM Framework?

A BPM framework (business process management) framework is a process-centric framework that provides definition for and visibility into an organization’s sets of coordinated tasks.

What Is BPM Methodology?

BPM methodology aims to simplify businesses processes from end to end in order to increase productivity and efficiency. BPM methodology includes analyzing business processes, creating new frameworks, and monitoring processes for continuous optimization .

The Best Workflow Management Software To Boost Your Team’s Efficiency

Featured - Workflow Management SoftwareThe sheer variety of BPM tools is enough to overwhelm you! We examine the following tools:

  1. Flokzu – https://www.flokzu.com/
  2. WorkflowGen – https://www.workflowgen.com/
  3. inMotionNow – https://www.inmotionnow.com/
  4. Process Street – https://www.process.st/
  5. Kissflow – https://kissflow.com/
  6. Formstack – https://www.formstack.com
  7. Wrike – https://www.wrike.com/
  8. Asana – https://asana.com/
  9. Monday – https://monday.com
  10. Pipefy – https://www.pipefy.com/

At the bottom of the post, we include a table summarizing basic info about the tools described in this article as well as an explanation of our selection criteria, so you can understand how we made this list of workflow management software.

The Best Workflow Management Software To Boost Your Team’s Efficiency

flokzu logo - workflow management software
Score:
  • 9.8
  • free 14-day trial
  • from $15/user/month

Flokzu – https://www.flokzu.com/

Flokzu is a powerful cloud BPM tool, made agile & friendly. It allows users to have every form, document or file in one place, search through them, manage pending tasks, define alerts, and integrate with other systems, eliminating the need of complex spreadsheets and endless emails.

flokzu screenshot - workflow management software

Using BPMN standard and a simple drag-and-drop interface, users can model workflows according to each organization’s reality. Combine tasks, deadlines, time management, business rules, and notifications without writing a single line of code. It even provides a free ready-to-use process library. Users can take a workflow model, adapt it to their needs and start using it within minutes.

Effortlessly gather all teams in one place. Flokzu makes it easy to communicate and collaborate setting permissions and roles for each user.

Flokzu provides a long-term solution to manage and automate business processes and workflows. We work side by side with our clients to ensure they are getting the most out of Flokzu in the shortest time possible. This allows us to understand our clients’ unique needs and requirements, developing a complete BPM tool on the cloud, with a high level of service.

Flokzu encrypts users’ information with the most reliable mechanisms, kept in extremely secure data centers, backed up in real-time and moved by way of secure connections for data security.

More information on:

Score: 9.8
workflowgen logo - workflow management software
Score:
  • 9.5
  • free demo
  • $3,900/year for 10 users

WorkflowGen – https://www.workflowgen.com/

This workflow management tool is miles above your Kanban cards and color-coded deadline alerts. WorkFlowGen was created by ADVANTYS, who has built a large portfolio of  leading business applications over the past 20+ years. Overall, this tool is especially well-suited for teams whose workflow requires high levels of configuration and handles a high volume of process instances. It’s a well-developed, enterprise-grade BPM tool with some of the most advanced features you’ll find, appropriate for environments that lean toward the technical side. However, for smaller agencies and creative teams, the technically advanced nature of this tool is a bit much.

workflowgen screenshot - workflow management softwareWorkFlowGen offers many advanced process design features in their workflow builder and form designer, as well as advanced search functions and the ability to perform operations on data. Automation and process optimization features strongly in this tool, with functions that enable bulk approvals and one-click approvals across processes. The reporting function is also robust, providing users the ability to generate custom charts, reports, and dashboard displays.

In terms of integrations, WorkFlowGen’s technical infrastructure makes it a dream BPM tool for IT enterprises—its GraphQL API, webhooks, Node.js integrations, and extensive Azure integration capabilities offer deep levels of customization and data manipulation.

WorkFlowGen costs from $3900/year for 10 users.

Summary of WorkFlowGen:

  1. Automation: Pass
  2. KPI Reports: Pass
  3. Deadline Tracking: Pass
  4. Integrations: Pass
Score: 9.5
inMotionNow logo - workflow management software
Score:
  • 10
  • free demo
  • $1780/user/year

inMotionNow – https://www.inmotionnow.com/

On the opposite end of the spectrum from the technical WorkFlowGen (above), inMotionNow is a workflow management software designed specifically for enterprise creative and marketing teams. This tool simplifies and streamlines the key processes in a creative business environment. It focuses on simpler onboarding for new users, and creating a more streamlined flow for approvals and reviews.

inmotionnow screenshot - workflow management software

inMotionNow is tailored specifically to the needs of creative project management. It offers essentials such as review and approval functions, reporting and analytics, task and time management. Additionally, a perk of this workflow management software is its 90-day onboarding program that can help you and your team effectively use the tool’s features, regardless of your technical background (or lack thereof).

inMotionNow integrations include the essential file storage and sharing apps (Google Drive, Dropbox, Box, ShareFile).

inMotionNow costs $1780/year/user.

Summary of inMotionNow:

  1. Automation: Pass
  2. KPI Reports: Pass
  3. Deadline Tracking: Pass
  4. Integrations: Pass
Score: 10
process street logo - workflow management software
Score:
  • 9.5
  • freemium version
  • free 14-day trial of paid versions
  • $12.50/user/month

Process Street – https://www.process.st

As the name implies, Process Street is a process-driven tool. While Process Street doesn’t offer as much as other workflow management software tools in terms of analytics and reporting, it’s a good fit for teams with document-driven procedures. Another perk is that the free version of Process Street is more generous than most of the other workflow management software free versions: an unlimited amount of users have access to important tools like reporting features and integrations, even on the free plan. This thoughtful approach to pricing allows you to get real value from what are usually advanced features, right from the get-go—if and when you require more templates and checklists, you can upgrade accordingly.

processstreet screenshot - workflow management softwareProcess Street’s approach breaks up workflow management into three chunks: handling documentation (creating, exporting, and embedding procedure documents and templates), running trigger-based workflows (for random events initiated by a trigger, such as client onboarding), and programming scheduled tasks that run on an automated schedule. Its drag-and-drop task manager that makes it easy for anyone to use. With many tools for process documentation and workflow automation, it’s a good choice for teams who want a streamlined process framework without a maze of features to get lost in.

Process Street integrations include 1000+ apps through Zapier. It also integrates with Formstack (see below), opening up a world of additional templates.

Process Street costs from $12.50/user/month for the Business Plan.

Summary of Process Street:

  1. Automation: Pass
  2. KPI Reports:
  3. Deadline Tracking: Pass
  4. Integrations: Pass
Score: 9.5
kissflow logo - workflow management software
Score:
  • 10
  • free 14-day trial
  • from $9/user/month

Kissflow – https://kissflow.com/

This is the buffet of BPM software. Kissflow is known for its highly customizable business process management software. This tool is unique in that it lets you hand-pick and configure an unlimited number of automated business applications. Kissflow prides itself in enabling users to create apps quickly through a simple drag-and-drop interface tool, making custom workflows as simple or as complex as you need. Since it’s sort of a “build it yourself” tool, this is an excellent fit for users with a very well-defined idea of what they’d like their workflow to look like. On the other hand, for users who want more predefined structure, this isn’t necessarily a fit.

kissflow screenshot - workflow management software

There’s nothing else quite like Kissflow on the market. This tool offers highly configurable, rigger-based workflows and advanced reporting features like KPI dashboards and ad-hoc reports configuration. With 14+ customizable field types and app-building tool, Kissflow is undeniably versatile and can scale and shift with your business needs. As such, this is a good tool for teams or projects whose makeup, processes, or framework can experience change at the drop of a hat.

Kissflow integrations include ~50 pre-installed apps for a wide range of business functions, from employee onboarding to purchase requests.

Kissflow costs from $9/user/month for the Standard Edition, with a minimum of 10 users. They offer special pricing for educational orgs and nonprofits.

Summary of Kissflow:

  1. Automation: Pass
  2. KPI Reports: Pass
  3. Deadline Tracking: Pass
  4. Integration: Pass
Score: 10
Formstack logo - Workflow management software
Score:
  • 9.8
  • free 14-day trial
  • from $19/month for 1 user

Formstack – https://www.formstack.com

If Kissflow is a buffet, Formstack is a tiramisu: we’re talking layers. Forms upon forms!

Formstack’s workflow management is centered around an easy-to-use form builder. They offer an impressive template library with over 200 pre-built business forms to customize. For users who are launching a business or nonprofit or using workflow management software for the first time, Formstack is a solid choice. It is an abundant, well-rounded resource full of pre-made documentation that saves your team time. For the same reason, Formstack is a smart choice for teams who are running a bit lean—it offers pre-built templates for HR, marketing, customer service, IT, business operations, and more. This document workflow software is good for small agencies, as it’s a bit of a “one-stop” admin shop. Overall, it’s a higher price-per-user than many of the other workflow tools, but if your processes are documentation-heavy, this tool pays for itself in those time-saving templates.

formstack screenshot - workflow management software

Formstack features include some workflow automation, such as automatically collecting payments or collecting data and routing it to people who need it. The dashboard provides a visual display of your data and KPIs, and even in basic versions you can access custom visual reports of metrics like unique views, conversion rate, and abandonment rate to assess your campaigns.

Formstack integrations include business applications like Salesforce, PayPal, MailChimp, Slack, ZenDesk, and 40 others. These integrations allow you to round out this tool; expanding it from a “one-stop admin shop” to provide workflow management as well.

Formstack costs from $19/month for 1 user, which allows you to create online forms. Note: the caveat with using Formstack for workflow management specifically is that you don’t really access many of the workflow features until you upgrade to the Gold plan ($82.50/month for 5 users).

Summary of Formstack:

  1. Automation: Pass
  2. KPI Reports: Pass
  3. Deadline Tracking: Pass
  4. Integration: Pass
Score: 9.8
wrike-logo-project-management-tools
Score:
  • 10
  • freemium version
  • 14-day free trial of paid versions
  • from $9.80/user/month

Wrike – https://www.wrike.com

It’s hard to draw a comparison between lightweight tools like Asana with enterprise-grade tools like Wrike. If Asana were a bicycle, Wrike would be an SUV. They both get you from A to B, but the scenario and the user are clearly different. While Wrike offers several versions that are well-suited to small teams, this workflow management software comes equipped to quickly scale to an enterprise-grade solution.

wrike screenshot - workflow management softwareWrike simplifies managing your workflows with auto-assigned workflows that can be set to various folders, projects, and templates. In addition to task management, Wrike comes with a resource management suite of features, including Gantt charts, time-tracking, and budgeting. In fact, many of these are included in the Professional version ($9.80/user/month), offering a bit more than most other platforms for the typical price we often see hover around $10/user/month.

In terms of reporting, Wrike has a leading edge. Among the reporting features, users can choose from report templates or use the report-building wizard to create custom reports and schedule notifications for any report updates. One major advantage of Wrike is its real-time reporting function, which can automatically share real-time reports with clients, stakeholders, etc.

In terms of integrations, Wrike also offers a distinct advantage, especially for teams using GitHub and Jira: as an add-on they offer a two-way sync with these platforms for better collaboration between technical teams. Wrike also integrates with dozens of other CMS, IT, automation, customer support, and file storage platforms.

Wrike costs from $9.80/user/month for the Professional plan (up to 15 users). There’s also a free plan for up to 5 users with simple task management functionality.

Summary of Wrike:

  1. Automation: Pass
  2. KPI Reports: Pass
  3. Deadline Tracking: Pass
  4. Integrations: Pass
Score: 10
asana-logo-productivity-apps
Score:
  • 10
  • freemium version
  • free trial of paid versions
  • from $9.99/user/month

Asana – https://asana.com/

For teams who are used to Trello, Asana will appear familiar. Like Trello, Asana’s workflow is visually simple and intuitive, based off of kanban-style cards. In fact, if you’re already using Trello but looking to add some important functions to your workflow, you can sync your Trello boards with Asana so your teams can work in the app of their choice. Really, the use case for both of these workflow apps is the same: they’re both great for small-to-mid-sized teams who work closely together and who need all of their project deadlines, reports, communication, and tasks all in one organized place. For small, growing teams who don’t require a ton of features at the start, Asana’s free version might do the trick—at least for the first couple of months—with unlimited projects and basic dashboards for up to 15 team members.

asana screenshot - workflow management software

Flexible and lightweight, Asana is a simpler tool with fewer features than the other workflow management software tools in this list (which could be ideal, especially if you know you’re not going to want loads of ultra-configurable workflows). While it doesn’t include a ton of advanced features, it does offer a straightforward, functional task management tool that is easy to learn how to use. There are some reporting features, including a customizable dashboard and visual progress chart. You’ll also find some basic automation, such as turning processes into templates, creating task dependencies, and setting up automatic status updates.

Asana integrations include 100+ applications that you can use to round out the tool with further time-tracking, reporting, and communication functionality.

Asana costs from $9.99/user/month. There’s also a free version for up to 15 team members.

Summary of Asana:

  1. Automation: Pass
  2. KPI Reports: Pass
  3. Deadline Tracking: Pass
  4. Integrations: Pass
Score: 10
monday-logo-project-management-tools
Score:
  • 9.5
  • free trial
  • from $34/month for 5 users

Monday – https://monday.com/

Formerly known as Dapulse, is one of the few tools that prides itself in ‘not being a project management tool’! They’ve done away with a lot of the trimmings of typical workflow tools and focused instead on a structure and views that help clarify the sequence of work that needs to be done. Monday’s approach is somewhat Kanban-style in that it uses boards, with rows and columns that you use to organize processes. You put tasks on a board, and then you add in the steps you’ll need to take to get it done. It’s vaguely similar to a spreadsheet (a nicer-looking one)— if you’re currently using spreadsheets for project management, Monday is a good choice because it can round out your workflow with alerts, notifications, and automated processes.

monday screenshot - workflow management software

Monday’s features include a configurable task board for managing task status, assignee, due date, hours spent, etc. The tool offers multiple views of work—view by list, by geographical map, on a Kanban board, and more. It also offers a great project dashboard with a Gantt chart style overview for checking all projects that are underway. Monday includes some basic file sharing, and communication features. It doesn’t include much in the way of project reporting with budgets, so you’d have to look to 3rd party integrations.

Monday’s integrations include several project management apps like Slack, Toggl, Harvest, Jira, Github, Asana, Smartsheet, Quickbooks and many more, accessible through Zapier.

Monday costs from $34/month for 5 users.

Summary of Monday:

  1. Automation: Pass
  2. KPI Reports: Pass
  3. Deadline Tracking: Pass
  4. Integrations: Pass
Score: 9.5
pipefy logo - workflow management software
Score:
  • 10
  • freemium version
  • free trial of paid versions
  • from $12/month/user

Pipefy – https://www.pipefy.com/

Pipefy is among the more robust workflow management tools, with a comprehensive suite of workflow functions, form templates, reporting and analytics, and integrations. Much as the name suggests, Pipefy’s workflow could be likened to a network of pipes equipped with valves and triggers. What sets this Kanban tool apart is that you can apply a different set of specific work rules and triggers to each of your work processes—granted, it’s a bit of extra work to set up, but it does get more granular than many tools. This is a highly configurable tool, most suitable for teams with complex workflows involving many team members and constantly moving pieces.

pipefy screenshot - workflow management software

Their kanban-inspired workflow management app is board-based (they call them “pipes”). Users choose from pre-made templates for common workflows, or you can build your own with an intuitive drag-and-drop tool. Within the boards, you create lists (or “phases”) that accommodate a wide range of management functions, such as survey questions, time estimates, difficulty ratings, and more. You can also track deadlines in various ways with a number of different notifications for overdue, late, and expired tasks. In addition to a customized workflow with triggers that help to automate processes (such as sending an email when a task hits a certain stage) Pipefy offers advanced reporting to visualize the data from workflows, a custom dashboard that can display information about productivity, lead time, and more.

Pipefy integrations include 500+ apps, through Zapier.

Pipefy costs from $12/month/user. There’s also a free plan that includes 5 boards and 10 users.

Summary of Pipefy:

  1. Automation: Pass
  2. KPI Reports: Pass
  3. Deadline Tracking: Pass
  4. Integration: Pass
Score: 10

Summary Of The Best Workflow Management Software

Here’s a table summarizing basic info about the tools described in this article. View pricing as well as availability of free trials to make a quick side-by-side comparison.

Software Overview Free Option Price Score Site
Flokzuflokzu logo - workflow management software Read Flokzu features & functionality Free 14-day trial From $15/user/month 9.8 Check out Flokzu
WorkflowGen
workflowgen logo - workflow management software
Read WorkflowGen features & functionality Free demo $3,900/year for 10 users 9.5 Check out WorkflowGen
inMotionNowinMotionNow logo - workflow management software Read inMotionNow features & functionality Free demo $1780/user/year 10 Check out inMotionNow
Process Streetprocess street logo - workflow management software Read Process Street features & functionality Freemium version
Free 14-day trial of paid versions
$12.50/user/month 9.5 Check out Process Street
KissFlow Read KissFlow features & functionality Free 14-day trial From $9/user/month 10 Check out KissFlow
FormstackFormstack logo - Workflow management software Read Formstack features & functionality Free 14-day trial From $19/month for 1 user 9.8 Check out Formstack
Wrikewrike logo - workflow management software Read Wrike features & functionality Freemium version
14-day free trial of paid versions
From $9.80/user/month 10 Check out Wrike
Asanaasana logo - workflow management software Read Asana features & functionality Freemium version
Free trial of paid versions
From $9.99/user/month 10 Check out Asana
Mondaymonday logo - workflow management software Read Monday features & functionality Free trial From $34/month for 5 users 9.5 Check out Monday
Pipefypipefy logo - workflow management software Read Pipefy features & functionality Freemium version
Free trial of paid versions
From $12/month/user 10 Check out Pipefy

Other Workflow Management Software Worth Considering

I haven’t had a chance to review these properly, but if the tools included in the review aren’t working for you, consider checking out these additional BPM tools:

  1. Productive – https://www.productive.io/
  2. Avaza – https://www.avaza.com/
  3. GetFlow – https://www.getflow.com/
  4. MetaTask – https://metatask.io/
  5. ProWorkflow – https://www.proworkflow.com/
  6. ProcessMaker – https://www.processmaker.com/
  7. Clarizen  – https://www.clarizen.com/
  8. Comindware Tracker – https://www.comindware.com/
  9. systemHUB – https://www.systemhub.com/ 
  10. WorkflowMAX – https://www.workflowmax.com/
  11. Workgroups DaVinci – https://www.workgroups.com/
  12. Workfront – https://www.workfront.com/
  13. Workamajig – https://www.workamajig.com/
  14. Bonitasoft – https://www.bonitasoft.com/
  15. Tallyfy – https://tallyfy.com/
  16. Filestage – https://filestage.io/  (for video, design, and PDF approval workflows)
  17. Magnetic – https://www.magnetichq.com/
  18. Naavia – https://navvia.com/

Workflow Management Software Selection Criteria

Some workflow automation software is more comprehensive than others—some are focused on managing the workflow itself (assigning tasks, creating dependencies, tracking deadlines). This type of application might also go by the name of workflow diagram software or workflow diagrams software. Others offer a more robust workflow management system as part of a broader resource management software or project management software. As such, they offer a suite of additional business features for creating process forms, handling invoices and payments, modeling data, managing a project portfolio, and more.

In our selection of workflow management software, we narrowed down our criteria to a few key points. These are the essential functions of a useful workflow tool:

  1. Automation: this is the whole point of using a workflow software. We examine the tools’ time-saving automation functionalities, such as automatically assigning tasks, sending push notifications, routing documentation, sending status updates, and generating reports.
  2. KPI reports: this is usually some type of dashboard with graphic displays of your workflow stats. KPI reporting not only gives team members insight into their task or project status, but also gives management insight into where inefficiencies are occurring so you can optimize your business processes.
  3. Deadline tracking: even with a dashboard, when you’re running dozens of workflows, it’s easy to lose sight of deadlines. To be useful, a workflow tool has to offer a clear system for SLA indicators. Tools use notifications, color-coding, and dashboard views that display tasks by due date in order to help you manage deadlines.
  4. Integrations: nowadays, all projects require multiple tools. Your workflow management software absolutely must integrate with other apps that you use for your business. This includes calendars, CMS, development tools, databases, email and communication tools, payment processing apps, etc
  5. Price: he value that you get from a workflow tool has to align with the price you’re paying. The best workflow software for you won’t require you to pay for features you don’t need or users you don’t have. We evaluate tool’s pricing based on its simplicity, transparency, and value offered at the price.

How To Choose The Best Workflow Management Software?

The best workflow software out there is one that aligns closely with the requirements of your business processes. When choosing, ask yourself:

What Do You Need It For?

When asking this, you’re really trying to identify: are my processes human- or system-centric? A human-centric workflow focuses more on bringing people and their tasks, documents, and progress into one place. A system-centric workflow focuses on bringing different business processes or systems together, integrating their functions to create a unified workflow in one space.

Who Is Going To Use It?

How many people are on your team? Who is going to use the tool, and do you require role-based access control? You’ll also need to ask yourself what types of people will be using the tool in order to decide if you require something code-based or with low/no code.

When thinking of your team, it’s easy to assume that a large team necessarily needs more complex workflow functions. However, keep in mind that even large projects can work best with simple workflows where all that’s really necessary is  the ability to assign tasks, share documentation, and track deadlines. On the flip-side, even very small teams can have complex workflows that benefit from advanced reporting, resource management, and optimization features.

How Would That Fit Into Your Process?

Does this tool fit in with your existing toolkit and integrate with the right tools? If this is one of the first tools you’re adding, will it scale and expand in order to meet your needs as you grow? Ask yourself whether your team will use it online, or if they need something that works offline as well.

How Long To Get It Running Smoothly?

Is it easy to implement? Along with this, look at the ease of onboarding: is it a tool that your team can easily learn to use? Many tools offer different levels of support based on your pricing tier—does it offer technical support, or will you be left hanging? Finally, is the solution hosted, or will you maintain the infrastructure behind it?

How Much Does It Cost?

Prices fall into a wide range from $0-$40 per user per month. Most workflow tools are priced per user, which highlights the importance of considering how many team members will use it—as well as how many team members are going to be using it in the future. Make sure you look at how the cost will increase as you scale—not only will your costs increase with each team member, but you may also need to bump up your plan to a more expensive tier as your business needs expand.

What Do You Think?

What did you consider when choosing a workflow management software? What’s your experience with choosing and using workflow software? Share with our community what you think is the most important considerations in selecting a workflow tool.

Ben Aston

About Ben Aston

I’m Ben Aston, a digital project manager. I've been in the industry for more than 10 years working in the UK at London’s top digital agencies including Dare, Wunderman, Lowe and DDB. I’ve delivered everything from video virals to CMS’, flash games to banner ads and eCRM to eCommerce sites. I’ve been fortunate enough to work across a wide range of great clients; automotive brands including Land Rover, Volkswagen and Honda; Utility brands including BT, British Gas and Exxon, FMCG brands such as Unilever, and consumer electronics brands including Sony.

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