Cluttered files, disorganized folders, missing assets – all symptoms of a disorganized collaborative workflow, and a major headache in the making. With the right digital asset management software, you can eliminate these factors completely, and Air is built to do just that. Designed for creative teams in marketing, advertising, and media industries, Air helps you organize and collaborate on digital content in cloud storage, streamlining asset management with intuitive features and robust collaboration tools.
In this review, I'll cover Air's features, pros and cons, use cases, integrations, and pricing so you can decide whether it’s suitable for your asset management needs.
Air Evaluation Summary
- From $10/month (billed annually)
- Free plan available
Why You Can Trust Us
We’ve been testing and reviewing project management software since 2012. As project managers ourselves, we know how critical and difficult it is to make the right decision when selecting software.
We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different project management use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our software review methodology.
Air Overview
In my opinion, Air is a top choice for digital asset management, especially for creative marketing and media teams needing strong asset organization and collaboration tools that cover numerous file formats. It excels in user-friendly features and integrations, making it easy to manage assets across collaboration platforms. If your team is looking for seamless day-to-day use and efficient asset management, Air is definitely worth considering.
pros
-
Asset organization features help keep digital content well-structured and accessible.
-
Collaboration tools improve team communication and workflow efficiency.
-
The intuitive interface makes it easy to navigate and manage assets.
cons
-
Onboarding could be smoother for new team members.
-
The AI tagging feature could be more intuitive.
-
Advanced customization options are limited.
Is Air Right For Your Needs?
Who Would be a Good Fit for Air?
Air is ideal for creative teams in marketing, advertising, and social media. If your team wants to use Air to manage large volumes of digital assets, its intuitive interface, ease of use, and collaboration tools can simplify your workflow. The platform's asset organization features make it easy to keep digital content well structured, which is essential for working on multiple projects. It’s a great fit for teams that need to improve communication and asset accessibility.
-
Tech & Saas Companies
Air gives tech teams a centralized hub to organize and scale their digital assets as their product output grows.
-
Creative Departments
Air supports your creative work with efficient collaboration and easy asset access.
-
Media Companies
Its asset organization features help keep content well structured and accessible for various media projects.
-
Advertising Agencies
Its intuitive interface can make asset navigation and management easier.
-
Marketing Teams
Air offers collaboration tools to improve communication and simplify asset management for marketing projects.
Who Would be a Bad Fit for Air?
Air may not be the best fit for solo freelancers or individual creators who don't require collaborative features, or for teams that primarily work with text-based documents and data files rather than visual content. Similarly, small businesses with very low asset volume that could get by with a simple shared drive may find it difficult to justify the cost.
-
Document-Heavy Teams
It may not translate well for teams whose work revolves around text-based files and data documents.
-
Businesses With Limited Assets
Air’s extensive features are too robust for businesses with minimal digital assets.
-
Solo Freelancers
Solo freelancers might not need Air’s collaborative features.
Our Review Methodology
How We Test & Score Tools
We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.
Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.
Core Functionality (25% of final scoring)
The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.
Standout Features (25% of final scoring)
Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.
We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.
Ease of Use (10% of final scoring)
We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.
Onboarding (10% of final scoring)
We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.
Customer Support (10% of final scoring)
We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.
Customer Reviews (10% of final scoring)
Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.
Value for Money (10% of final scoring)
Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.
Core Features
Intuitive Interface
Seamlessly navigate through your assets and find what you need with Air's simple and user-friendly design.
Creative Intelligence
Air's Creative Intelligence automatically analyzes and organizes your content, giving your team a deeper understanding of your creative library.
Asset Organization
Sort, categorize, and add metadata to your digital assets so they’re well structured and accessible.
Analytics
Air surfaces actionable insights across your creative inventory. This gives your team a clearer view of what's being used, and what's performing best.
Conversational Search
Air's conversational search lets you locate files using natural language queries, cutting down the time spent hunting for assets.
AI Design & Editing
Air's AI-powered editing tools let your team adapt, polish, and prepare assets for use without ever having to leave the platform.
Standout Features
Visual Collaboration
Engage with your team visually to make brainstorming and project reviews more interactive through improved creativity and feedback.
Customizable Workflows
Tailor workflows, adjust templates, and organize task management to fit your team's unique processes.
Ease of Use
Air provides a straightforward user experience. Its intuitive interface helps you navigate and locate files with ease, while the customizable workflows fit smoothly into your existing processes. Users appreciate the simple design that minimizes the learning curve and allows you to focus on your work rather than figuring out the software. Compared to Air alternatives such as MediaValet or Stockpress, Air stands out in Trustpilot user reviews for its clear layout and efficient asset management capabilities.
Onboarding
Air offers a straightforward onboarding process with clear guides and tutorials, reducing the time it takes for new users to understand its features. However, some users feel that more personalized support could simplify the experience further. Despite this, the available resources help you navigate the system, providing value without delay.
Customer Support
Air provides reliable and responsive customer support, ensuring that there’s prompt access to help when needed. The platform offers various support channels, including email and live chat, though some users report long response times. Despite this, the available resources generally meet user needs by helping resolve problems and maintain productivity.
Integrations
Air natively integrates with platforms such as Slack, HubSpot, Adobe Creative Cloud, CapCut, Shopify, Canva, and Sprout Social, among others.
Air also provides an API for custom integrations and connects with third-party tools such as Zapier and n8n for automations and additional flexibility.
Value for Money
Air’s pricing model offers flexible plans for various needs, making it a viable option for managing digital assets. Users find the pricing reasonable, given features such as AI-powered search and collaboration tools. The free version is a great starting point, while paid options provide more storage and advanced features. A free trial is available, allowing you to evaluate the software before making a purchase decision.
- Free Plan: Provides 10 GB of storage and organization tools for individuals.
- Creator Plan: Includes 1 TB of storage for one user, with annotations and imports from Google Drive and Dropbox
- Pro Plan:Offers 3 TB of storage for 10 users, basic editing tools, and share link permissions.
- Business Plan: Adds 5 TB of storage for 15 users, AI-powered editing, and audio/video transcription.
- Enterprise Plan: Custom pricing with tailored features for established businesses, access to the API, and a dedicated onboarding manager.
New Product Updates from Air
Air Adds Reusable AI Skills for Canvas Workflows
Air introduced reusable AI Skills in Canvas, enabling users to save edits as named workflows and run them across multiple assets. These updates simplify repetitive editing processes and help teams standardize workflows across shared projects. Highlights include:
- Reusable AI Skills: Lets users save AI edits as reusable workflows for future use.
- Canvas Skill Access: Allows teams to instantly run Skills directly from Canvas using slash commands.
- Batch Workflow Execution: Supports multi-select actions to run the same Skill across multiple assets at once.
- Shared Team Access: Enables editors across the workspace to create and use shared Skills.
Visit Air's official site for more details.
for more details.
Air Adds Lighting Effects and Text Editing in Canvas
Air introduces lighting effects to adjust image lighting and adds text editing to modify text directly within images in Canvas. These updates improve image editing by making it faster and more flexible without needing source files. Highlights include:
- Lighting Effects: Adjust lighting sources, direction, and brightness to enhance images directly in Canvas.
- Text Editing on Images: Detect and edit text within images without requiring original design files.
Visit Air’s official site for more details.
Air MCP is Now Available
Air has launched its new MCP Server, enabling users to seamlessly integrate their creative libraries with AI platforms such as Claude, Cursor, and ChatGPT without API expertise. This improves workflow efficiency by enabling users to manage assets, boards, and uploads using natural language across connected tools. Highlights include:
- Non-API Integration: Connect your creative library to various AI platforms without the need for API knowledge, simplifying the process for all users.
- Enhanced Management: Manage assets, boards, tags, and uploads using plain English commands, making the system more accessible and user-friendly.
- Advanced API SDK: A robust TypeScript/JavaScript client is provided for developers, featuring auto-pagination, retries, and multipart upload support, enhancing the development experience.
Visit Air's official site for more details.
Air Upgrades Video Generation With Seedance 2.0
Air upgrades its video generation with Seedance 2.0 and adds a reference-to-video feature that generates videos from images, clips, and audio. These updates improve creative efficiency by producing high-quality outputs while maintaining visual consistency with brand assets. Highlights include:
- Seedance 2.0 Model: Enhances video generation with improved quality and performance.
- Reference-to-Video Feature: Generates videos from existing media while preserving brand visuals.
Visit Air’s official site for more details.
Air Improves Canvas With Brand Kit and Perspective Tools
Air adds brand kit regeneration using a URL and introduces a perspective feature that allows users to adjust image viewpoints using natural language or manual controls. These updates improve efficiency by streamlining brand updates and enabling quick creation of visual variations without leaving the canvas. Highlights include:
- Brand Kit Regeneration: Automatically updates colors and fonts by re-scraping a provided URL.
- Canvas Perspective Control: Adjusts image angles and viewpoints using natural language or precise controls.
Visit Air’s official site for more details.
Air Adds Canvas for Creative Editing
Air introduces Canvas, enabling smart editing and scaling of creative assets using built-in brand context. This update streamlines content creation by ensuring consistency while allowing fast, bulk edits across multiple assets. Highlights include:
- Built-In Brand Context: Uses brand guidelines like fonts, colors, and logos to keep edits consistent.
- Smart Editing Tools: Enables background removal, color changes, and asset modifications with ease.
- Bulk Editing and Resizing: Applies edits across multiple assets and generates variations quickly.
- Agentic Chat Assistance: Provides context-aware editing support through chat interactions.
Visit Air’s official site for more details.
Air Adds Performance Analytics and Bulk Updates
Air introduces Performance Analytics and Bulk Updates, enabling you to view campaign performance insights directly in Air and apply tags or custom fields to multiple assets across boards simultaneously. These updates improve visibility into asset effectiveness, streamline asset management, and reduce manual work across large content libraries. Here are the details of the update:
- Performance Analytics: Enterprise users can now access campaign performance analytics directly in Air, providing a seamless experience to monitor and optimize campaigns within the platform.
- Bulk Updates: Users can add tags and custom fields to multiple assets across boards simultaneously, streamlining workflow and saving considerable time.
Visit Air's official site for more details.
Air Specs
- Access Management
- API
- Asset Tagging
- Automatic Transcription
- Batch Permissions & Access
- Brand Asset Creation
- Brand Management
- Dashboards
- Database Search
- Document Comparison
- Document Sharing
- Downloading
- External Integrations
- File Format Conversion
- File Sharing
- File Transfer
- History/Version Control
- Keyword Tracking
- Materials Library
- Metadata Management
- Multi-User
- Product Catalog
- Reports
- Review Monitoring
- Template Designer
Air FAQs
How does Air handle data security and compliance?
Can Air support remote teams effectively?
How does Air help with version control?
Is customer support available for Air users?
Can Air handle large volumes of digital assets?
Is it easy to onboard new team members to Air?
Does Air offer customization options?
How does Air support collaboration?
Air Company Overview & History
Air is headquartered in Brooklyn, New York, and currently employs over 50 people. Founded in 2017 by Shane Hegde, the company empowers creative departments with tools for digital asset management, editing, and storage, currently used by over 1,000 teams. With recent Series B funding of over $35 million, Air continues to grow and expand its reach globally.
Air Major Milestones
- 2017: Founded by Shane Hegde.
- 2024: Raised $35 million in Series B funding.