According to Brandfolder and Demand Metric’s “State of Digital Asset Management 2020,” 46% of marketers waste time downloading and uploading assets into different tools.
Enterprise digital asset management software is crucial to any company because it can help creative and marketing teams create, store, and distribute assets that are in line with the most up-to-date branding guidelines. Having a central hub for all your digital assets can help you save time while safeguarding your digital assets.
This article will tell you everything you need to know about enterprise digital asset management software and what it can do to help your business grow.
What do I look for when I select the best enterprise digital asset management platform? Here’s a summary of my evaluation criteria:
- User Interface (UI): Enterprise DAM should have an interface that prioritizes easy reconciliation of thousands of digital assets with easy and powerful search, tagging, sorting/filtering, and guest (client) portals.
- Usability: Any enterprise-grade software will most likely have a learning curve so I picked tools that offer great training, self-help resources galore, and a responsive customer support team.
- Integrations: Asset management is just one process in the overall enterprise workflow experience, so I want tools that connect with ERP, CRM, product design, communication, and other business solutions.
- Value for Price: Enterprise DAM should have pricing plans that cater to large companies with thousands of assets and dozens of users.
Enterprise DAM: Key Features
- Taxonomy: Allows users to search and retrieve digital assets using advanced filtering easily.
- Access Permissions: Allows administrators to control permission rights to protect proprietary assets.
- Version control: Allows users to search for old versions of digital assets.
- Auto-tagging: Automatically tags digital assets according to their properties.
- File compatibility: All popular file types (PDF, TXT, PNG, MP4, etc.) and formats (text, video, image) should be compatible with the enterprise DAM software.
- Client access: Secure client portals should allow third-party partners to access up-to-date materials with appropriate safeguards and permissions.
- Storage scalability: Enterprise DAM requires large amounts of file storage space, which should be easily expandable as needed.
- Document management: Document management can be useful to upload and control brand guidelines booklets, product catalogues, and instructions manuals.
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Widen Collective is a really useful tool to organize, share, and distribute your brand assets and product content across the web. In the end, it helps empower your marketers, salespeople, and partners to get the content they need on demand.
Something notable about this tool is its powerful search functionality and flexible metadata models. In this sense, Widen Collective stands out in our features and functionality evaluation, where searchability and flexibility reign supreme. And in addition to using metadata to classify your assets, you can also assign different roles and permissions to different user groups to control access levels.
You don’t see this in every digital asset manager, but in Widen Collective you’ll find an analytics feature. This means you can understand who is using your content, which can in turn inform more effective creative deliverables.
It’s worth mentioning that you could use this tool as a standalone digital asset management tool or you could build it out into a larger management system. In addition to the core DAM offering (Widen Assets and Insights), several add-on applications are available to construct your brand management, marketing resource management, or product information management system that works for your use case. For example, you can use Entries to assemble product content for e-commerce distribution, or Portals to share curated collections within branded webpages. You could also leverage Templates to build localized ads and brochures or use their Workflow add-on to manage work-in-process review and approval.
The Widen Collective integrates with dozens of platforms spanning content management, project management, marketing automation, customer relationship management, social media, sales enablement, and more.
Widen offers pricing upon request.
A Leader by The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022 report.
Bynder is a SaaS DAM that lets you organize all your digital assets in one location for easier management and quick access for all users. It has a data-driven analytics feature to get useful insights about your assets and how users benefit from them. You can use Bynder to protect your brand’s reputation by restricting access permissions on sensitive digital assets.
Bynder is the best DAM solution for you if you have an e-commerce business because it allows you to manage vital digital assets, including product shots and campaign ads. It has integrations for auto-updating and auto-publishing of assets, ensuring the products on your e-commerce sites are up-to-date. Bynder’s Creative Workflow allows you to streamline requests, reviews, and approvals so your creative team can churn out marketing materials quickly.
Bynder integrates with Wrike, eGo CMS, Vimeo, and other common digital workplace apps.
Bynder pricing details are available upon request.
MediaValet aims to empower sales teams to find up-to-date, relevant collateral and marketing content on any device, anywhere. They allow users to create, collaborate and preview Office documents, visuals, PDFs, videos, even 3D files within the MediaValet library. Streamline the sorting and search process with AI-driven object, text, color, and face recognition.
The searchability of assets is pristine with MediaValets auto-tagging features. Files are organized for easy retrieval by grouping them into categories and subcategories to amplify the user experience. This is why I was compelled to score them highly in the UX and Usability categories within our evaluation criteria guidelines.
MediaValet has an app for iOS, Android, and Windows. Software integrations include Wrike, Workfront, Slack, OKTA, Active Directory, WordPress. Drupal 8, Adobe Creative Cloud, Sharepoint, Office 365, Hootsuite, and more.
MediaValet offers customized pricing upon request as well as a free demo.
Filecamp is a lightweight, cloud-based digital asset management (DAM) solution that helps marketing and creative teams organize and share their digital media such as images, videos, and brand guidelines. More than 1,500 brands from all over the world trust Filecamp with their digital assets and brand guidelines.
Filecamp comes with unlimited users, each user configured with their own set of user admin and folder permissions. Filecamp lets you employ custom branding options so that your DAM system matches your brand guidelines. You can even customize the interface and log-in screen down to specific folders and customers.
You can also use Filecamp to set up a custom media portal for distributors around the world, or simply to send a download link to a colleague. Filecamp offers advanced search capabilities and lets you filter by keyword, author, file type, and expiry date. Keywords, XMP metadata, and auto tags make all your media files searchable.
Team leaders can leverage their built-in online proofing and commenting tools to review and approve creative work.
Filecamp costs from $29/month (unlimited users!) and offers a 30-day free trial.
Image Relay is a digital asset management system you can use to organize, store, retrieve and share digital production files. It has custom metadata templates for storing files according to product type, campaign, or format. Image Relay has version control, ensuring that you can view the most recent versions of any digital asset.
Image Relay bills itself as an enterprise-grade DAM with product information management capabilities like channel-specific data templates (Amazon, Shopify, Walmart), omnichannel delivery, and bulk workflow actions for version updates or new uploads. This makes them a great choice for modern product management online.
Image Relay integrates with Asana, Basecamp, Evernote, Google Drive, and WordPress, among other useful workflow apps.
Image Relay offers customized pricing and a demo upon request.
Asset Bank is an enterprise DAM software that makes organizing digital assets effortless no matter how large your organization is. You can use Asset Bank to manage a global asset library of images, videos, software, and files accessible to users anywhere they are. This DAM platform uses AI to automatically generate tags for digital assets according to their content, making curating and archiving easier.
Asset Bank is the ideal digital asset management software if you need to manage the assets of several brands using one software because it supports brand and site customization. Customize all your brand portals by applying logos, color schemes, fonts, and brand names for your digital assets to make them distinguishable. Its rights management feature allows you to create different groups with varied permission settings, ensuring that proprietary information and assets are limited to individuals with proper access rights.
Asset Bank integrates WordPress, Shutterstock, Sitecore, and Brand Stencil, among others.
Asset Bank Enterprise pricing starts at $1,999/month plus set-up fees.
Frontify’s digital asset management solution simplifies uploading, storing, organizing, and sharing digital assets in a unified platform. Its asset rights management system helps ensure that asset rights are up-to-date and sends notifications before the digital rights to use a specific asset expires. As a centralized asset library, any changes on a brand asset automatically reflect wherever that asset is in use, ensuring brand consistency.
Working in a fast-paced, collaborative environment requires modern communication strategies (commenting, @-ing, emojis, customizable proofing/approval workflows)—all of which Frontify delivers. With feedback and approval automation, you can ensure that crucial digital assets receive timely approvals to keep projects on track.
Frontify integrates with Google Docs, InDesign, Adobe Creative Cloud, Getty Images, and other asset- and workflow-based apps.
Frontify pricing is available upon request.
hyperCMS is a modular digital asset management software that enables you to store, organize, find, distribute, and share assets like images, audio, video, documents, and creative files. It allows you to store and manage a wide variety of file types, including jpeg, pdf, png, css, psd, and others. hyperCMS has other vital capabilities you can benefit from, including creative workflow automation, license tracking, usage tracking, and asset publishing.
If you want to do more than just store and share files using your DAM system, hyperCMS is the best digital asset management system for you because you can modify it to suit your company’s unique asset management needs. You can also make accessing and sharing rich media files convenient by manually integrating your DAM solution into social media platforms like Facebook, Twitter, TikTok, and YouTube.
hyperCMS pricing is available upon request and they offer a 30-day free demo.
IntelligenceBank is a digital asset management software with content management capabilities allowing you to manage digital assets throughout their entire lifecycle using a single source. It supports image and video conversion so that you can use media assets in different file types and file formats depending on the project you’re working on. IntelligenceBank has a configurable API so you can develop custom tools and features that suit your enterprise’s unique needs.
If you want a digital asset management system that can help you reduce your creative team’s production time, I recommend IntelligenceBank because of its pre-built creative marketing templates. With their marketing and sales templates, you can cut the time spent building assets from scratch and launch different campaigns across multiple channels much faster. You can also create and store your own templates to reuse as needed.
IntelligenceBank pricing is available upon request.
MediaBeacon is digital asset management for enterprises that uses metadata architecture so users can easily get at the content they need. It uses digital rights management to control access to files and catalogs using role-based permissions. MediaBeacon is scalable, ensuring your media management capabilities stay competitive as your business grows.
When managing an enormous library of digital assets, taxonomy plays a critical role, and MediaBeacon provides you with powerful taxonomy management capabilities to manage digital assets. MediaBeacon’s advanced search feature lets you retrieve assets quickly using filters, keywords, colors, and even synonyms. MediaBeacon’s taxonomy management also allows you to better understand digital assets, their properties, and lineage before deploying them.
MediaBeacon integrates with Microsoft Word, Photoshop, YouTube, Google Cloud, and other creativity and productivity tools.
MediaBeacon pricing is available upon request.
Need expert help selecting the right Digital Asset Management Software?
We’ve joined up with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s Digital Asset Management Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business’s needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.
It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:
|Pricing upon request||Check out Widen, an Acquia company|
|Pricing upon request||Check out Bynder|
|Pricing upon request||Check out MediaValet|
30 days free trial
|From $29/month||Check out Filecamp|
|Pricing upon request||Check out Image Relay|
|From $1,999/month plus set-up fees||Check out Asset Bank|
|Pricing is available upon request||Check out Frontify|
|Pricing upon request||Check out hyperCMS DAM Server|
|Pricing upon request||Check out IntelligenceBank|
|Pricing upon request||Check out MediaBeacon|
What is Digital Asset Management Software for Enterprises?
As you probably know, digital asset management software is a digital solution to help you collect, store, share, proof, search, and disseminate any digital asset your company may use for marketing, information, sales, and so on.
Enterprise DAM is that…but bigger! Enterprise-grade software just means that we look for tools that can accommodate huge (and ever-changing) asset libraries, hundreds or thousands of users, and dozens of distribution channels and/or client access points.
Here’s a few more that didn’t make the top list.
- Paperflite – Content management software for marketing and sales.
- Amplifi.io – AI-powered DAM and Product Information Management (PIM).
- Pics.io – Digital assets hub with unlimited storage.
- Digizuite DAM – Scalable and comprehensive digital asset management system for growing companies.
- Chorus by Third Light – Unified DAM and desktop storage for marketing and creative teams.
- THRON – Digital asset management program for managing and distributing content from a single point.
Enterprise DAM: Go Big or Go Home
Your company’s digital assets are as important as your human resources, project management tools, and facility equipment. Enterprise digital asset management software can help you keep all assets secure and up-to-date for use anytime you or your clients need them.
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