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Best Digital Asset Management Software for Small Businesses Shortlist

Here's my pick of the 10 best software from the 25 tools reviewed.

Digital asset management software acts as a centralized repository for all your digital files, simplifying access, sharing, and organization. It offers the benefit of saving time and reducing the clutter of unmanaged digital content, but finding the right tool can be challenging. 

With my extensive experience in managing digital projects and productivity tools, I've found what makes a DAM tool invaluable for businesses of all sizes. Here’s my list of the best digital asset management software for small businesses.

Why Trust Our Software Reviews

We’ve been testing and reviewing digital asset management software since 2012. As digital project managers, we know how critical and difficult it is to make the right decision when selecting software. 

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different project management use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our review methodology.

Best Digital Asset Management Software for Small Business Summary

Tool Best For Trial Info Price
1
Brandfolder

Brandfolder lets you keep all your digital assets in one place and find them easily through tags.

Best for AI-driven asset tagging

Free demo available

Pricing upon request Website
2
Plytix

Plytix lets you import and organize digital assets, with the ability to link them directly to a product.

Best for product digital assets

Freemium plan available + free trial

From $699/month Website
3
Stockpress

Stockpress provides a centralized view of digital assets, allowing you to find what you need and collaborate easily.

Best for dynamic search filters

Free plan available

From $39/month (billed annually) Website
4
Air

Air offers a Smart Search functionality that lets users quickly search and retrieve the right assets.

Best for smart asset search

Free plan available

From $250/month (billed annually) Website
5
Pics.io

Pics.io provides robust media library organization, collaboration tools, and version control to streamline asset management processes.

Best for asset collaboration

7-day free trial

From $50/month (no users included) Website
6
Filecamp

Filecamp offers intuitive file sharing, custom branding options, and granular access controls to efficiently manage digital assets.

Best for cost-effective DAM

30-day free trial

From $29/user/month Website
7
Guru

Guru lets you centralize brand guidelines and assets, allowing your team to access the latest approved content with a quick search.

Best for verified brand assets

30-day free trial

From $10/user/month Website
8
PhotoShelter

PhotoShelter offers advanced media handling, easy collaboration, and comprehensive file management tools to optimize digital workflows.

Best for creative content

Free demo available

Pricing upon request Website
9
Cloudinary

Cloudinary optimizes and automates media management and delivery for small businesses, enhancing their digital media workflows.

Best for media optimization

Free plan available

From $89/month (billed annually for 3 users) Website
10
Image Relay

Image Relay provides smaller businesses with streamlined file organization, secure sharing capabilities, and easy access to digital assets from anywhere.

Best for asset distribution

Free trial + demo available

From $300/user/month Website

How to Choose Digital Asset Management Software for Small Businesses

As you work through your unique software selection process, keep the following points in mind:

  • Understand Your Needs: Assess the types of digital assets your business handles and the challenges you face in managing them. For instance, a small business with a growing collection of marketing materials might need a DAM system that simplifies searching and sharing assets among team members, addressing the pain point of wasted time and potential miscommunication.
  • Research Options: Investigate the variety of DAM solutions available, focusing on those designed for small businesses. A small ecommerce business, for example, might explore product information management systems that can streamline the process of managing product images and descriptions across multiple sales channels.
  • Compare Features: Look for key features that align with your business operations. A graphic design firm may prioritize version control and collaboration tools to manage multiple iterations of designs and facilitate feedback, ensuring that the right versions of assets are always used.
  • Check Compatibility: Make sure the DAM software integrates well with your existing systems. A small business using Mac computers, for example, will need a DAM solution that is fully compatible with macOS to avoid any workflow disruptions.
  • Support and Services: Evaluate the level of support the DAM vendor offers. A small business with limited IT support will benefit from a DAM provider that offers extensive customer service and training, ensuring they can overcome any technical challenges quickly.

Best Digital Asset Management Software for Small Business Reviews

This set of comprehensive reviews of digital asset management tools are tailored for small businesses. For each of these categories, I delve into the advantages and limitations, feature sets, and optimal applications of each software to guide your selection.

Best for AI-driven asset tagging

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.5/5

Brandfolder is a digital asset management platform that assists marketers and creatives in managing and distributing their assets while providing insights into their performance.

Why I picked Brandfolder: I chose Brandfolder as a digital asset management software for small businesses because it offers robust AI-driven asset tagging. It provides features like AI image recognition, automatic metadata extraction, and controlled custom fields. Additionally, the platform has analytics with advanced logistics and insights into how assets are being used, helping you understand the reach and impact of the assets.

Standout features & integrations:

Features include customizable branding portals, advanced search functionality, digital asset management, metadata tagging, brand guidelines enforcement, mobile app access, version control, secure file sharing, collaboration tools, usage analytics, permission management, automated workflows, content distribution, and dynamic templates.

Integrations include Contentful, Figma, Google Analytics, Hootsuite, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Canva, HubSpot, Jira, Microsoft Office, Salesforce, Shopify, Slack, Smartsheet, Trello, and WordPress.

Pros and cons

Pros:

  • Content automation and workflows
  • Custom organization options
  • Detailed search functionality

Cons:

  • Managing permissions can be confusing
  • Initial setup may take time

Best for product digital assets

  • Freemium plan available + free trial
  • From $699/month
Visit Website
Rating: 4.7/5

Plytix is a Product Information Management (PIM) and Digital Asset Management (DAM) tool that simplifies the management of product data and digital assets. It centralizes product information, enabling businesses to efficiently manage, organize, and distribute data across various sales channels.

Why I picked Plytix: It centralizes digital assets like images and videos into a well-organized database, making it easy for small business teams to manage assets. Features such as tagging, metadata, and categories enhance the management process. The software even allows for asset transformation across different platforms. Plytix also has a Product Information Management (PIM) system which enables unified management of product information and digital assets, ensuring consistent data across multiple sales channels. 

Standout features & integrations:

Features include tools for linking products with assets, asset resizing and formatting, bulk actions, asset attribute checklists, an AI product description generator, and customizable views.

Integrations include WooCommerce, Shopify, Magento, NetSuite, Salesforce Commerce Cloud, Mailchimp, QuickBooks, Zendesk, BigCommerce, and Microsoft Business Central.

Pros and cons

Pros:

  • Bulk import options
  • Integrates PIM with DAM
  • Collaboration features

Cons:

  • Attribute-level permissions limited to higher-tier plans
  • No asset version control

Best for dynamic search filters

  • Free plan available
  • From $39/month (billed annually)
Visit Website
Rating: 4.9/5

Stockpress is a digital asset management platform that organizes, searches, collaborates, and shares digital files for teams of any size. It serves marketers, brand managers, creatives, and event coordinators with features such as AI tagging, customizable sharing options, and smart collections. 

Why I picked Stockpress: For small businesses, I like that it has AI tagging and metadata mapping, which enhances the searchability of your digital files. This means you and your team can quickly find the assets you need without having to remember exact file names or locations. The smart search tools further improve this process with dynamic filters, allowing quick access based on various parameters like names, descriptions, and keywords.

Standout features & integrations:

Features include tools for comments, annotations, and even guest uploads, fostering teamwork and effective communication. It also offers secure sharing options, which include trackable links with expiration dates and password protection.

Integrations include Webflow, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Box, Canva, Dropbox, Google Drive, Klaviyo, Mailchimp, Slack, and Okta.

Pros and cons

Pros:

  • Can create custom collections for assets
  • Good AI tagging features
  • Manages large asset volumes

Cons:

  • File migration support limited to enterprise plan
  • Could offer more integrations

Best for smart asset search

  • Free plan available
  • From $250/month (billed annually)
Visit Website
Rating: 4.3/5

Air is a creative operations platform designed to centralize the management of creative assets and workflows for teams. It offers a visual workspace that helps teams collect, approve, and share content efficiently.

Why I picked Air: I chose Air for its smart search capabilities, which leverage AI-generated keywords to make asset retrieval quick and efficient. This functionality is particularly beneficial for small businesses that may not have the resources to dedicate to extensive manual tagging and organization. The intuitive user interface further simplifies the process, allowing team members to navigate and locate assets with ease, therefore saving valuable time and increasing productivity.

Standout features & integrations:

Features include a visual workspace for desktop and mobile, real-time collaboration tools, support for various file types, approval workflows, version tracking, automatic asset expiration management, and digital rights management.

Integrations include Airtable, Zapier, HubSpot, Slack, Tally, Alfred, ClickUp, Google Sheets, Microsoft Excel, Canva, Adobe Premiere Pro, Salesforce, Trello, Figma, Wrike, Shopify, Amazon S3, and Google Drive.

Pros and cons

Pros:

  • Good for approval and feedback features
  • Supports various file formats
  • Facilitates easy sharing of visual assets

Cons:

  • Lacks a dedicated mobile app
  • Not ideal for non-visual digital assets

Best for asset collaboration

  • 7-day free trial
  • From $50/month (no users included)
Visit Website
Rating: 4.6/5

Pics.io is a digital asset management tool designed to enhance team collaboration. It’s recognized as the best for asset collaboration due to its comprehensive set of features that facilitate teamwork and improve the management and sharing of digital assets.

Why I picked Pics.io: Pics.io provides a strong focus on collaboration, which is essential for small businesses looking to manage their digital assets effectively. Pics.io's collaborative features, such as real-time sharing, commenting, and version control, make it uniquely suited for teams that require a centralized platform for asset management. It streamlines the process of working together on digital assets, making it easier for teams to stay aligned and productive.

Standout features & integrations:

Pics.io shines with its ability to manage assets efficiently through features like granular access controls, version history, and integrated workflows. The platform's visual comparison tools and customizable metadata fields are particularly useful for teams needing to track and manage large volumes of assets.

Integrations include Google Drive, Dropbox, Amazon S3, WordPress, Slack, Asana, Trello, Zapier, Shopify, and Adobe Creative Cloud, among others. These integrations help ensure that Pics.io fits seamlessly into a business's existing workflow.

Pros and cons

Pros:

  • Extensive integration options with popular tools and services
  • Comprehensive version control for asset management
  • Intuitive interface for easy navigation and use

Cons:

  • The learning curve for advanced features may require additional training
  • Minimum user requirements

Best for cost-effective DAM

  • 30-day free trial
  • From $29/user/month
Visit Website
Rating: 4.8/5

Filecamp offers a digital asset management solution that is both powerful and affordable for small businesses. It is best for cost-effective DAM, providing essential features without a high cost.

Why I picked Filecamp: Filecamp offers an intuitive and user-friendly platform that simplifies the organization, management, and sharing of digital assets. Its balance of functionality and affordability make it particularly appealing for small businesses with limited budgets. With a flat-rate pricing model that includes unlimited users, Filecamp is a dependable solution for businesses aiming to streamline their DAM processes and improve overall productivity.

Standout features & integrations:

Features include customizable branding options, advanced file-sharing capabilities, cloud-based storage, permission-based access controls, version control, and intuitive online proofing and approval workflows.

Integrations include Adobe Creative Cloud, Microsoft Office, Slack, Dropbox, Google Drive, Box, OneDrive, Zapier, WordPress, and Trello

Pros and cons

Pros:

  • Advanced file sharing and online proofing
  • Customizable branding options
  • Flat-rate pricing with unlimited users

Cons:

  • May struggle to upload and retrieve larger files
  • Extra charges for additional storage

Best for verified brand assets

  • 30-day free trial
  • From $10/user/month
Visit Website
Rating: 4.6/5

Guru is an AI-powered knowledge management platform that helps teams centralize and access their brand guidelines, creative assets, and expertise. 

Why I picked Guru: While primarily a company wiki and enterprise search tool, Guru offers the ability to centralize brand guidelines and assets, which allow you to document and distribute definitive, verified brand information to your team, ensuring everyone has access to the latest materials. Additionally, Guru's verification system ensures that everyone in your company is using the most recently approved digital assets. By allowing key stakeholders to verify content and setting automated reminders to keep information up-to-date, Guru ensures that your team relies on accurate and current assets. 

Standout features & integrations:

Features include knowledge gap identification, duplicate information detection, expert verification workflows, automated content reminders, customizable knowledge triggers, AI-driven content suggestions, centralized asset libraries, real-time collaboration capabilities, secure data storage, user access controls, and detailed analytics on content usage.

Integrations include Slack, Salesforce, Microsoft Teams, Asana, Jira, BambooHR, HubSpot, Google Drive, GitHub, ServiceNow, SharePoint, and Okta.

Pros and cons

Pros:

  • Analytics to track knowledge usage and identify gaps
  • AI suggestions improve information relevancy and retrieval
  • Provides a system for verifying assets

Cons:

  • Offers other features that may not be ideal for basic DAM
  • Requires ongoing updates and maintenance to keep information accurate

Best for creative content

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.9/5

PhotoShelter (previously ThirdLight) is a digital asset management tool tailored for managing creative content. It excels by providing features that cater specifically to the workflows of creative teams.

Why I picked PhotoShelter: PhotoShelter provides robust capabilities in managing creative content, which is essential for teams that deal with a high volume of media files Its intuitive interface allows users to effortlessly organize, store, and share high-quality images and videos, ensuring assets are easily accessible and well-protected. With a strong focus on creative workflows, PhotoShelter is the best choice for organizations that prioritize content creation and media management.

Standout features & integrations:

Features include digital asset management, customizable metadata fields, advanced search capabilities, version control, collaboration tools, user access controls, cloud-based storage, secure file sharing, workflow automation, integration with popular applications, mobile accessibility, drag-and-drop interface, and reporting and analytics tools.

Integrations include WordPress, Adobe Creative Cloud, Zapier, SketchUp, Drupal, Content Hub, and ROI360.

Pros and cons

Pros:

  • User-friendly interface
  • Customizable metadata fields
  • Advanced search and version control features

Cons:

  • Performance issues with larger asset libraries and bulk operations
  • Limited integration options

Best for media optimization

  • Free plan available
  • From $89/month (billed annually for 3 users)
Visit Website
Rating: 4.5/5

Cloudinary is a cloud-based service for media management and optimization. It excels in media optimization with its robust automation and AI-driven processes.

Why I picked Cloudinary: Cloudinary automates complex processes and its use of AI to ensure media assets are optimized for any context. This tool stands out due to its dynamic asset management capabilities and the efficiency it brings to handling large volumes of media files. Cloudinary streamlines the transformation and delivery of assets, ensuring they are in the ideal format, dimension, and compression for every user scenario.

Standout features & integrations:

Features include digital asset management, automatic image and video optimization, real-time media manipulation, advanced search capabilities, customizable metadata, secure file storage and sharing, content delivery network integration, AI-powered tagging and categorization, responsive media delivery, user access controls, collaboration tools, version control, API integration, workflow automation, and detailed analytics and reporting. 

Integrations include WordPress, Shopify, Magento, Salesforce, Zapier, Adobe Creative Cloud, Slack, GitHub, BigCommerce, and Drupal.

Pros and cons

Pros:

  • Wide range of native integrations
  • Extensive API support for customization
  • Advanced AI-based media optimization

Cons:

  • Requires internet connection to work
  • Steep learning curve

Best for asset distribution

  • Free trial + demo available
  • From $300/user/month
Visit Website
Rating: 4.5/5

Image Relay is a digital asset management platform that succeeds in distributing digital content efficiently. It stands out as the best for asset distribution due to its specialized features that facilitate the controlled sharing and updating of assets.

Why I picked Image Relay: Image Relay’s exceptional asset distribution capabilities distinguish it from other digital asset management software. It offers a streamlined approach to managing and disseminating digital assets, which is important for businesses that prioritize efficient content distribution. Image Relay provides essential tools like dynamic share links and automatic file updates to help distribute assets effectively.

Standout features & integrations:

Features include digital asset management, customizable metadata fields, advanced search capabilities, secure file sharing, user access controls, workflow automation, cloud-based storage, version control, brand management tools, collaboration features, drag-and-drop interface, reporting and analytics, and mobile accessibility.

Integrations include Adobe Creative Cloud, Slack, WordPress, Hootsuite, Dropbox, Google Drive, Microsoft Office, Zapier, Salesforce, and Widen.

Pros and cons

Pros:

  • User-friendly interface and robust search functionality
  • Customizable metadata fields for tailored asset management
  • Efficient asset distribution with dynamic share links and automatic updates

Cons:

  • Requires exploration to fully leverage the platform's capabilities
  • Higher starting price point compared to some other DAM offerings

Other Digital Asset Management Software For Small Businesses

Below is a list of additional digital asset management software for small businesses that were shortlisted. While they didn’t make it into the top 10, they are still valuable and worth further research.

  1. IntelligenceBank

    For marketing operations

  2. Pimcore

    For data management

  3. Canto

    For asset organization

  4. Asset Bank

    For brand management

  5. Adobe Experience Manager

    For personalized experiences

  6. Extensis Portfolio

    For asset utilization

  7. Mailchimp

    Asset management in a marketing platform

  8. Box

    For cloud content management

  9. Smartsheet

    For project collaboration

  10. Bynder

    For brand consistency

  11. MarcomCentral

    For marketing automation

  12. MediaValet

    For large media libraries

  13. OpenAsset

    ForAEC industry assets

  14. Cumulus

    For enterprise DAM needs

  15. Acquia DAM

    For marketing resource management

If you still haven't found what you're looking for here, check out these other related tools that we've tested and evaluated:

Digital Asset Management Software for Small Business Selection Criteria

Selecting digital asset management software for small businesses involves a careful analysis of functionality and the ability to meet specific use cases. The criteria must align with the buyer's needs, addressing common pain points such as ease of access to assets, secure sharing, and efficient organization. 

As an expert who has personally tried and researched these tools, I have developed a set of criteria that are essential when evaluating digital asset management solutions.

Core Functionality: 25% of total weighting score 

  • Centralized storage for digital assets
  • Access controls and permission settings
  • Asset searchability and metadata tagging
  • Version control and audit trails
  • Integration with other business tools

Additional Standout Features: 25% of total weighting score

  • Innovative AI-powered search capabilities
  • Advanced analytics and reporting tools
  • Custom branding options for the asset library
  • Real-time collaboration and commenting
  • Mobile access and management features

Usability: 10% of total weighting score

  • Intuitive navigation and user interface
  • Customizable dashboards and workspace
  • Responsive design for various devices
  • Clear and concise tool tips and help prompts
  • Streamlined workflows and minimal clicks to perform actions

Onboarding: 10% of total weighting score

  • Comprehensive tutorial videos and documentation
  • Pre-designed templates for quick setup
  • Interactive product tours and walkthroughs
  • Access to customer success teams and chat support
  • Regularly scheduled training webinars

Customer Support: 10% of total weighting score

  • 24/7 availability through multiple channels
  • Knowledgeable and responsive support team
  • Community forums for peer-to-peer assistance
  • Regular updates and clear communication of new features
  • Service level agreements for response and resolution times

Value For Money:  10% of total weighting score

  • Transparent pricing structures
  • Tiered plans to suit different business sizes
  • Free trials or demos to test functionality
  • Discounts for annual commitments or bulk licenses
  • Clear ROI indicators and case studies

Customer Reviews: 10% of total weighting score

  • High overall satisfaction ratings
  • Positive feedback on specific features
  • Testimonials on ease of use and implementation
  • Constructive criticism and how it's addressed
  • Consistency of positive reviews over time

These criteria, weighted appropriately, ensure a comprehensive evaluation of digital asset management software for small businesses, focusing on the most impactful aspects for users.

The landscape of digital asset management is shifting, with new trends poised to redefine how small businesses manage their digital content. Here are some of the changes in the digital asset management software market:

  • Embracing AI for Advanced Metadata Tagging: Artificial intelligence is revolutionizing DAM systems by automating complex tasks like metadata tagging. This not only saves time but also increases the accuracy and searchability of digital assets.
  • The Rise of Personalized DAM Experiences: Personalization is becoming a key trend in DAM software, with systems offering tailored experiences based on user roles and preferences. This trend is important as it allows small businesses to streamline workflows and improve user engagement.
  • Integration with Creative Software: DAM systems are increasingly integrating with creative software, providing seamless workflows from creation to management. This integration is crucial for small businesses to maintain efficiency and ensure that creative assets are easily accessible and managed within the DAM environment.
  • Enhanced Security Features: As cyber threats evolve, DAM systems are focusing on advanced security features to protect digital assets. This trend is significant for small businesses that need to safeguard their intellectual property without extensive IT resources.
  • Sustainability in Digital Asset Management: Sustainability is becoming a focus in DAM, with systems designed to reduce digital waste and promote eco-friendly practices. This trend is interesting as it aligns with global efforts to combat climate change and offers small businesses a way to contribute to these efforts through responsible digital asset management.

These trends in digital asset management software for small businesses reflect a move towards more intelligent, user-centric, and secure systems, with sustainability also becoming a key consideration. But they’re not the only trends out there. Make sure to stay aware of changes in DAM software as it continues to scale. 

What is Digital Asset Management Software for Small Business?

Digital asset management software is a specialized tool designed to store, organize, and share digital content. When used by small businesses, it’s often leveraged to manage a growing volume of digital assets such as images, videos, documents, and other media files. The software serves as a central repository, allowing users to easily access and distribute digital assets, streamlining workflows and enhancing collaboration.

Features of Digital Asset Management Software for Small Business

When selecting digital asset management software for small businesses, it's essential to consider the unique needs of the organization. The right DAM system can streamline operations, safeguard digital assets, and enhance overall productivity. Here are the most important features to look for:

  • Centralized Asset Repository: A centralized repository makes it easier to manage and retrieve assets, saving time and reducing the risk of lost or duplicated files.
  • Metadata and Tagging Capabilities: Metadata and tagging provide context to assets while enabling quick search and retrieval. This is important for efficiency, especially when dealing with large volumes of digital content.
  • Access Controls and Permissions: Setting user permissions ensures that only authorized personnel can access certain assets, which is vital for maintaining the security and integrity of digital assets.
  • Version Control: Version control tracks changes to assets over time and allows for the restoration of previous versions, which is important for maintaining the quality and consistency of assets.
  • Integration with Other Tools: Seamless integration with other business tools, such as content management systems or marketing platforms, ensures a smooth workflow and reduces the need for manual data transfer.
  • Asset Sharing and Distribution: This feature enables easy sharing and distribution of assets. It's important for collaboration and ensures that the right assets are used in the right context.
  • Scalability: As a business grows, its DAM system should be able to scale accordingly to prevent the need for frequent software changes.
  • User-Friendly Interface: A user-friendly interface is essential for quick adoption and minimal training. It ensures that all team members can efficiently use the DAM system.
  • Reporting and Analytics: Reporting tools provide insights into asset usage and user activity. These insights can inform business decisions and help optimize asset management strategies.
  • Mobile Accessibility: With the increasing need for remote access, mobile accessibility allows users to manage and access assets from anywhere. This feature supports a flexible and responsive business environment.

By focusing on these key features, small businesses can ensure they choose a DAM system that not only meets their current needs but also supports their growth and adapts to future challenges.

Benefits of Digital Asset Management Software for Small Business

Digital asset management software can help teams manage digital assets efficiently, but that's not all. There are several additional perks that small businesses can get from implementing digital asset management software, including:

  • Centralized Asset Repository: By centralizing digital assets, DAM software reduces the time spent searching for files. Having a single source of truth for all digital assets ensures that users can find what they need quickly and efficiently, without the hassle of searching through disparate systems or folders.
  • Improved Collaboration and Sharing: Digital asset management software allows multiple users to access and work with the same files without the risk of duplication or version control issues, making it easier for teams to collaborate on projects.
  • Enhanced Security and Control: Small businesses can maintain tight control over who has access to their digital assets, safeguarding against unauthorized use and potential breaches.
  • Streamlined Workflows and Operations: By automating routine tasks and organizing workflows, DAM software helps small businesses save time and focus on more strategic activities.
  • Scalability and Flexibility: As a business grows, its digital asset management system can scale accordingly, ensuring that the increasing volume of assets is managed effectively without the need for significant additional investment.

By leveraging these benefits, small businesses can improve their operational efficiency, protect their digital assets, and foster a more collaborative environment.

Costs and Pricing of Digital Asset Management Software for Small Businesses

For those new to DAM software, understanding the various plan options and their associated costs is key to making an informed decision that aligns with both operational needs and budget constraints. Below is a table outlining the various plans and prices for DAM software for small businesses.

Plan Comparison Table for Digital Asset Management Software for Small Businesses

Plan TypeAverage PriceCommon Features
Free Option$0Basic asset management, limited storage, and community support
Entry-Level$0 - $25/monthAsset categorization, basic file management, limited user access, and basic search/filter capabilities
Mid-Range$25 - $500/monthEnhanced asset control, larger storage capacity, additional user licenses, and advanced search/filter
Premium$500+/monthFull asset library, advanced metadata management, integration capabilities, and comprehensive analytics
A breakdown of plan types, costs, and features for digital asset management software for small businesses.

Small businesses should carefully evaluate the total cost of ownership, including any hidden fees or additional costs for support and integration, to ensure they choose a solution that provides the best value for their specific requirements. For example, you should perform a quick headcount to see how many people on your team will need access to the software. Several DAM vendors, like Pics.io, charge fees per user, so this will help you understand how expensive it can get.

With the right software, small businesses can achieve significant returns on investment through improved asset organization, streamlined workflows, and enhanced collaboration.

Digital Asset Management Software for Small Business FAQs

How does digital asset management software differ from cloud storage services?

While both digital asset management software and cloud storage services provide storage solutions, DAM software offers more advanced features tailored for managing digital assets. Unlike basic cloud storage, DAM systems include tools for categorizing and tagging assets, searching content using metadata, automating workflows, and integrating with other business systems. Cloud storage is often just a place to store files, while DAM is a comprehensive solution for managing the lifecycle of digital assets.

Is open-source digital asset management software a viable option for small businesses?

Open-source digital asset management software can be a viable option for small businesses, especially for those with limited budgets or specific customization needs. Open-source DAM solutions often allow for greater flexibility and can be adapted to fit unique business requirements. However, it’s important to consider the potential need for technical expertise to manage and maintain the software, as well as the level of community or commercial support available.

How does digital asset management software improve collaboration among team members?

DAM platforms improve collaboration by providing a centralized platform where team members can access and share digital assets in real time. Features such as version control, commenting, and approval workflows facilitate communication and ensure that everyone is working with the most up-to-date files. This reduces the risk of errors and duplication of work, making collaborative projects more efficient.

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Hermann Fink
By Hermann Fink

Hermann Fink is a technology enthusiast and the co-founder of Rünna Advertising, a multinational digital agency that has been active for over a decade and served clients like Ford, AstraZeneca, Disney, and Didi. In addition to being a business owner, Hermann gathered corporate experience in project management during his time at Hewlett Packard in the mid-2010s.