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Best Digital Asset Management Software for Small Businesses Shortlist

Here's my pick of the 10 best software from the 24 tools reviewed.

Digital asset management software acts as a centralized repository for all your digital files, simplifying access, sharing, and organization. It offers the benefit of saving time and reducing the clutter of unmanaged digital content, but finding the right tool can be challenging. 

With my extensive experience in managing digital projects and productivity tools, I've found what makes a DAM tool invaluable for businesses of all sizes. Here’s my list of the best digital asset management software for small businesses.

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Best Digital Asset Management Software for Small Business Summary

Tools Price
Brandfolder Pricing upon request
Pics.io From $50/month (no users included)
PhotoShelter Pricing upon request
Cloudinary From $89/month (billed annually for 3 users)
Image Relay From $300/user/month
IntelligenceBank From $438/month (billed annually)
Pimcore Pricing upon request
Canto Pricing upon request
Asset Bank From $899/month plus set-up fees
Extensis Portfolio From $150/user/year (billed annually)
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How to Choose Digital Asset Management Software for Small Businesses

As you work through your unique software selection process, keep the following points in mind:

  • Understand Your Needs: Assess the types of digital assets your business handles and the challenges you face in managing them. For instance, a small business with a growing collection of marketing materials might need a DAM system that simplifies searching and sharing assets among team members, addressing the pain point of wasted time and potential miscommunication.
  • Research Options: Investigate the variety of DAM solutions available, focusing on those designed for small businesses. A small ecommerce business, for example, might explore product information management systems that can streamline the process of managing product images and descriptions across multiple sales channels.
  • Compare Features: Look for key features that align with your business operations. A graphic design firm may prioritize version control and collaboration tools to manage multiple iterations of designs and facilitate feedback, ensuring that the right versions of assets are always used.
  • Check Compatibility: Make sure the DAM software integrates well with your existing systems. A small business using Mac computers, for example, will need a DAM solution that is fully compatible with macOS to avoid any workflow disruptions.
  • Support and Services: Evaluate the level of support the DAM vendor offers. A small business with limited IT support will benefit from a DAM provider that offers extensive customer service and training, ensuring they can overcome any technical challenges quickly.

Best Digital Asset Management Software for Small Business Reviews

This set of comprehensive reviews of digital asset management tools are tailored for small businesses. For each of these categories, I delve into the advantages and limitations, feature sets, and optimal applications of each software to guide your selection.

Best for AI-driven asset tagging

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.5/5

Brandfolder is a digital asset management platform that assists marketers and creatives in managing and distributing their assets while providing insights into their performance.

Why I picked Brandfolder: I chose Brandfolder as a digital asset management software for small businesses because it offers robust AI-driven asset tagging. It provides features like AI image recognition, automatic metadata extraction, and controlled custom fields. Additionally, the platform has analytics with advanced logistics and insights into how assets are being used, helping you understand the reach and impact of the assets.

Standout features & integrations:

Features include customizable branding portals, advanced search functionality, digital asset management, metadata tagging, brand guidelines enforcement, mobile app access, version control, secure file sharing, collaboration tools, usage analytics, permission management, automated workflows, content distribution, and dynamic templates.

Integrations include Contentful, Figma, Google Analytics, Hootsuite, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Canva, HubSpot, Jira, Microsoft Office, Salesforce, Shopify, Slack, Smartsheet, Trello, and WordPress.

Pros and cons

Pros:

  • Content automation and workflows
  • Custom organization options
  • Detailed search functionality

Cons:

  • Managing permissions can be confusing
  • Initial setup may take time

Best for asset collaboration

  • 7-day free trial
  • From $50/month (no users included)
Visit Website
Rating: 4.6/5

Pics.io is a digital asset management tool designed to enhance team collaboration. It’s recognized as the best for asset collaboration due to its comprehensive set of features that facilitate teamwork and improve the management and sharing of digital assets.

Why I picked Pics.io: Pics.io provides a strong focus on collaboration, which is essential for small businesses looking to manage their digital assets effectively. Pics.io's collaborative features, such as real-time sharing, commenting, and version control, make it uniquely suited for teams that require a centralized platform for asset management. It streamlines the process of working together on digital assets, making it easier for teams to stay aligned and productive.

Standout features & integrations:

Pics.io shines with its ability to manage assets efficiently through features like granular access controls, version history, and integrated workflows. The platform's visual comparison tools and customizable metadata fields are particularly useful for teams needing to track and manage large volumes of assets.

Integrations include Google Drive, Dropbox, Amazon S3, WordPress, Slack, Asana, Trello, Zapier, Shopify, and Adobe Creative Cloud, among others. These integrations help ensure that Pics.io fits seamlessly into a business's existing workflow.

Pros and cons

Pros:

  • Extensive integration options with popular tools and services
  • Comprehensive version control for asset management
  • Intuitive interface for easy navigation and use

Cons:

  • The learning curve for advanced features may require additional training
  • Minimum user requirements

Best for creative content

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.9/5

PhotoShelter (previously ThirdLight) is a digital asset management tool tailored for managing creative content. It excels by providing features that cater specifically to the workflows of creative teams.

Why I picked PhotoShelter: PhotoShelter provides robust capabilities in managing creative content, which is essential for teams that deal with a high volume of media files Its intuitive interface allows users to effortlessly organize, store, and share high-quality images and videos, ensuring assets are easily accessible and well-protected. With a strong focus on creative workflows, PhotoShelter is the best choice for organizations that prioritize content creation and media management.

Standout features & integrations:

Features include digital asset management, customizable metadata fields, advanced search capabilities, version control, collaboration tools, user access controls, cloud-based storage, secure file sharing, workflow automation, integration with popular applications, mobile accessibility, drag-and-drop interface, and reporting and analytics tools.

Integrations include WordPress, Adobe Creative Cloud, Zapier, SketchUp, Drupal, Content Hub, and ROI360.

Pros and cons

Pros:

  • User-friendly interface
  • Customizable metadata fields
  • Advanced search and version control features

Cons:

  • Performance issues with larger asset libraries and bulk operations
  • Limited integration options

Best for media optimization

  • Free plan available
  • From $89/month (billed annually for 3 users)
Visit Website
Rating: 4.5/5

Cloudinary is a cloud-based service for media management and optimization. It excels in media optimization with its robust automation and AI-driven processes.

Why I picked Cloudinary: Cloudinary automates complex processes and its use of AI to ensure media assets are optimized for any context. This tool stands out due to its dynamic asset management capabilities and the efficiency it brings to handling large volumes of media files. Cloudinary streamlines the transformation and delivery of assets, ensuring they are in the ideal format, dimension, and compression for every user scenario.

Standout features & integrations:

Features include digital asset management, automatic image and video optimization, real-time media manipulation, advanced search capabilities, customizable metadata, secure file storage and sharing, content delivery network integration, AI-powered tagging and categorization, responsive media delivery, user access controls, collaboration tools, version control, API integration, workflow automation, and detailed analytics and reporting. 

Integrations include WordPress, Shopify, Magento, Salesforce, Zapier, Adobe Creative Cloud, Slack, GitHub, BigCommerce, and Drupal.

Pros and cons

Pros:

  • Wide range of native integrations
  • Extensive API support for customization
  • Advanced AI-based media optimization

Cons:

  • Requires internet connection to work
  • Steep learning curve

Best for asset distribution

  • Free demo + trial available
  • From $300/user/month
Visit Website
Rating: 4.5/5

Image Relay is a digital asset management platform that succeeds in distributing digital content efficiently. It stands out as the best for asset distribution due to its specialized features that facilitate the controlled sharing and updating of assets.

Why I picked Image Relay: Image Relay’s exceptional asset distribution capabilities distinguish it from other digital asset management software. It offers a streamlined approach to managing and disseminating digital assets, which is important for businesses that prioritize efficient content distribution. Image Relay provides essential tools like dynamic share links and automatic file updates to help distribute assets effectively.

Standout features & integrations:

Features include digital asset management, customizable metadata fields, advanced search capabilities, secure file sharing, user access controls, workflow automation, cloud-based storage, version control, brand management tools, collaboration features, drag-and-drop interface, reporting and analytics, and mobile accessibility.

Integrations include Adobe Creative Cloud, Slack, WordPress, Hootsuite, Dropbox, Google Drive, Microsoft Office, Zapier, Salesforce, and Widen.

Pros and cons

Pros:

  • User-friendly interface and robust search functionality
  • Customizable metadata fields for tailored asset management
  • Efficient asset distribution with dynamic share links and automatic updates

Cons:

  • Requires exploration to fully leverage the platform's capabilities
  • Higher starting price point compared to some other DAM offerings

Best for marketing operations

  • Free demo available
  • From $438/month (billed annually)
Visit Website
Rating: 4.5/5

IntelligenceBank is a digital asset management platform tailored for marketing operations. It excels in streamlining marketing workflows and enhancing operational efficiency.

Why I picked IntelligenceBank: IntelligenceBank offers features that are particularly beneficial for marketing teams. The platform's secure file sharing and permission-based access control enhance collaboration while protecting sensitive information. Additionally, IntelligenceBank's scalable pricing and excellent customer support make it an affordable and reliable solution for small businesses looking to optimize their digital asset management processes.

Standout features & integrations:

Features include include customizable brand portals, marketing operations calendars, online creative briefs, and digital asset management with granular permission controls.

Integrations include Adobe Creative Cloud, WordPress, Drupal, Microsoft Office, Hootsuite, Mailchimp, Salesforce, Trello, Slack, and Zapier.

Pros and cons

Pros:

  • Strong compliance and brand management features
  • A comprehensive set of marketing operations tools
  • Customizable workflows tailored for marketing

Cons:

  • Minimum seat requirements
  • Annual billing may not be preferred by all businesses

Best for data management

  • 3-month discounted trial
  • Pricing upon request
Visit Website
Rating: 4.4/5

Pimcore is an open-source platform for managing digital experiences. It is best for data management due to its unified platform that consolidates various data management functions.

Why I picked Pimcore: Pimcore offers a robust and flexible open-source platform that is cost-effective and highly customizable to meet specific business needs. It allows seamless organization, management, and distribution of digital assets, ensuring that small businesses can efficiently handle their growing content libraries. Additionally, Pimcore's integration capabilities with other systems and its scalability make it a future-proof solution that can grow alongside the business.

Standout features & integrations:

Features include flexible data modeling, data quality management, workflow management, and a context-sensitive and customizable user interface. It also boasts a strong focus on integration capabilities, allowing businesses to connect and manage their data across various touchpoints. 

Integrations include Microsoft Excel, Google, Bing, Facebook, Instagram, Idealo, Salesforce, eBay, Alibaba, and Walmart.

Pros and cons

Pros:

  • Strong integration capabilities with other systems
  • Flexible and customizable to fit business requirements
  • Unified platform for various data management needs

Cons:

  • Resource intensive, especially at scale
  • May require technical expertise to fully leverage the platform

Best for asset organization

  • 15-day free trial
  • Pricing upon request
Visit Website
Rating: 4.3/5

Canto simplifies digital asset management by providing a centralized system for organizing and sharing media files. It excels in asset organization with its robust search features and smart categorization, making it easy to manage a vast array of digital assets efficiently.

Why I picked Canto: Canto provides an intuitive and user-friendly interface that simplifies the organization, management, and sharing of digital assets. Its cloud-based platform allows for seamless collaboration among team members, regardless of location, enhancing productivity and efficiency. I picked Canto as best for asset organizations for its blend of AI-powered tools and customizable categorization options that streamline the process of managing and accessing digital assets across teams.

Standout features & integrations:

Features include an intuitive user interface, smart search capabilities, customizable metadata, version control, cloud-based platform, seamless collaboration, secure file sharing, automated workflows, customizable branding, detailed analytics and reporting, asset categorization and tagging, mobile app support, scalable pricing, and strong customer support.

Integrations include Salesforce, WordPress, Slack, Dropbox, Hootsuite, Adobe Photoshop, and Canva.

Pros and cons

Pros:

  • AI-powered tagging and search functionality
  • Customizable branding and version control features
  • Wide range of integrations with other services

Cons:

  • Minimum seat requirements needed
  • Some users may need additional training to fully utilize all features

Best for brand management

  • Free demo available
  • From $899/month plus set-up fees
Visit Website
Rating: 4.5/5

Asset Bank streamlines the organization and distribution of digital assets. This tool is best for brand management due to its robust features that support consistent brand representation across various channels.

Why I picked Asset Bank: Asset Bank provides a versatile and user-friendly platform that makes organizing, managing, and sharing digital assets straightforward and efficient. It also offers robust security measures, ensuring that sensitive information is well-protected. In my judgment, Asset Bank is best for brand management because it provides the necessary tools to ensure brand consistency, which is crucial for maintaining a strong brand identity.

Standout features & integrations:

Features include customizable metadata, advanced search options, version control, automated workflows, secure file sharing, user permissions and access control, customizable branding, reporting and analytics, bulk upload and download capabilities, digital rights management, cloud-based storage, mobile app support, and robust customer support.

Integrations include Microsoft Office, Adobe Creative Suite, WordPress, Drupal, and Sitecore.

Pros and cons

Pros:

  • Customizable to align with brand guidelines
  • Strong user permission controls
  • Advanced search and filtering options

Cons:

  • Minimum user requirements
  • High starting price point

Best for asset utilization

  • Free demo available
  • From $150/user/year (billed annually)

Extensis Portfolio is a powerful digital asset management software designed for small businesses that require efficient handling and utilization of digital assets.

Why I picked Extensis Portfolio: Extensis Portfolio excels at managing a wide range of digital assets efficiently, making it particularly valuable for small businesses that need to maximize asset utilization without the overhead of larger, more complex systems. Its user-friendly interface and powerful tagging capabilities ensure that assets are easily accessible and well-organized, streamlining workflows and saving time. With scalable pricing and excellent customer support, Extensis Portfolio is an affordable and reliable solution for small businesses looking to enhance their digital asset management processes.

Standout features & integrations:

Features include automated cataloging, advanced search capabilities, customizable metadata, version control, secure file sharing, permission-based access controls, customizable user interface, workflow automation, bulk upload and download, digital rights management, reporting and analytics, cloud and on-premise deployment options, mobile app support, and robust customer support.

Integrations include Adobe Creative Cloud, Dropbox, Sketch, Affinity, and Google Drive.

Pros and cons

Pros:

  • Seamless integrations with commonly used creative and cloud storage platforms
  • Robust search functionality powered by smart tagging
  • Intuitive interface that simplifies asset management

Cons:

  • May be challenging to scale
  • Complex setup and learning curve

Other Digital Asset Management Software For Small Businesses

Below is a list of additional digital asset management software for small businesses that were shortlisted. While they didn’t make it into the top 10, they are still valuable and worth further research.

If you still haven't found what you're looking for here, check out these other related tools that we've tested and evaluated:

Digital Asset Management Software for Small Business Selection Criteria

Selecting digital asset management software for small businesses involves a careful analysis of functionality and the ability to meet specific use cases. The criteria must align with the buyer's needs, addressing common pain points such as ease of access to assets, secure sharing, and efficient organization. 

As an expert who has personally tried and researched these tools, I have developed a set of criteria that are essential when evaluating digital asset management solutions.

Core Functionality: 25% of total weighting score 

  • Centralized storage for digital assets
  • Access controls and permission settings
  • Asset searchability and metadata tagging
  • Version control and audit trails
  • Integration with other business tools

Additional Standout Features: 25% of total weighting score

  • Innovative AI-powered search capabilities
  • Advanced analytics and reporting tools
  • Custom branding options for the asset library
  • Real-time collaboration and commenting
  • Mobile access and management features

Usability: 10% of total weighting score

  • Intuitive navigation and user interface
  • Customizable dashboards and workspace
  • Responsive design for various devices
  • Clear and concise tool tips and help prompts
  • Streamlined workflows and minimal clicks to perform actions

Onboarding: 10% of total weighting score

  • Comprehensive tutorial videos and documentation
  • Pre-designed templates for quick setup
  • Interactive product tours and walkthroughs
  • Access to customer success teams and chat support
  • Regularly scheduled training webinars

Customer Support: 10% of total weighting score

  • 24/7 availability through multiple channels
  • Knowledgeable and responsive support team
  • Community forums for peer-to-peer assistance
  • Regular updates and clear communication of new features
  • Service level agreements for response and resolution times

Value For Money:  10% of total weighting score

  • Transparent pricing structures
  • Tiered plans to suit different business sizes
  • Free trials or demos to test functionality
  • Discounts for annual commitments or bulk licenses
  • Clear ROI indicators and case studies

Customer Reviews: 10% of total weighting score

  • High overall satisfaction ratings
  • Positive feedback on specific features
  • Testimonials on ease of use and implementation
  • Constructive criticism and how it's addressed
  • Consistency of positive reviews over time

These criteria, weighted appropriately, ensure a comprehensive evaluation of digital asset management software for small businesses, focusing on the most impactful aspects for users.

The landscape of digital asset management is shifting, with new trends poised to redefine how small businesses manage their digital content. Here are some of the changes I’ve noticed for digital asset management software:

  • Embracing AI for Advanced Metadata Tagging: Artificial intelligence is revolutionizing DAM systems by automating complex tasks like metadata tagging. This not only saves time but also increases the accuracy and searchability of digital assets.
  • The Rise of Personalized DAM Experiences: Personalization is becoming a key trend in DAM software, with systems offering tailored experiences based on user roles and preferences. This trend is important as it allows small businesses to streamline workflows and improve user engagement.
  • Integration with Creative Software: DAM systems are increasingly integrating with creative software, providing seamless workflows from creation to management. This integration is crucial for small businesses to maintain efficiency and ensure that creative assets are easily accessible and managed within the DAM environment.
  • Enhanced Security Features: As cyber threats evolve, DAM systems are focusing on advanced security features to protect digital assets. This trend is significant for small businesses that need to safeguard their intellectual property without extensive IT resources.
  • Sustainability in Digital Asset Management: Sustainability is becoming a focus in DAM, with systems designed to reduce digital waste and promote eco-friendly practices. This trend is interesting as it aligns with global efforts to combat climate change and offers small businesses a way to contribute to these efforts through responsible digital asset management.

These trends in digital asset management software for small businesses reflect a move towards more intelligent, user-centric, and secure systems, with sustainability also becoming a key consideration. But they’re not the only trends out there. Make sure to stay aware of changes in DAM software as it continues to scale. 

What is Digital Asset Management Software for Small Business?

Digital asset management software is a specialized tool designed to store, organize, and share digital content. When used by small businesses, it’s often leveraged to manage a growing volume of digital assets such as images, videos, documents, and other media files. The software serves as a central repository, allowing users to easily access and distribute digital assets, streamlining workflows and enhancing collaboration.

Features of Digital Asset Management Software for Small Business

When selecting digital asset management software for small businesses, it's essential to consider the unique needs of the organization. The right DAM system can streamline operations, safeguard digital assets, and enhance overall productivity. Here are the most important features to look for:

  • Centralized Asset Repository: A centralized repository makes it easier to manage and retrieve assets, saving time and reducing the risk of lost or duplicated files.
  • Metadata and Tagging Capabilities: Metadata and tagging provide context to assets while enabling quick search and retrieval. This is important for efficiency, especially when dealing with large volumes of digital content.
  • Access Controls and Permissions: Setting user permissions ensures that only authorized personnel can access certain assets, which is vital for maintaining the security and integrity of digital assets.
  • Version Control: Version control tracks changes to assets over time and allows for the restoration of previous versions, which is important for maintaining the quality and consistency of assets.
  • Integration with Other Tools: Seamless integration with other business tools, such as content management systems or marketing platforms, ensures a smooth workflow and reduces the need for manual data transfer.
  • Asset Sharing and Distribution: This feature enables easy sharing and distribution of assets. It's important for collaboration and ensures that the right assets are used in the right context.
  • Scalability: As a business grows, its DAM system should be able to scale accordingly to prevent the need for frequent software changes.
  • User-Friendly Interface: A user-friendly interface is essential for quick adoption and minimal training. It ensures that all team members can efficiently use the DAM system.
  • Reporting and Analytics: Reporting tools provide insights into asset usage and user activity. These insights can inform business decisions and help optimize asset management strategies.
  • Mobile Accessibility: With the increasing need for remote access, mobile accessibility allows users to manage and access assets from anywhere. This feature supports a flexible and responsive business environment.

By focusing on these key features, small businesses can ensure they choose a DAM system that not only meets their current needs but also supports their growth and adapts to future challenges.

Benefits of Digital Asset Management Software for Small Business

Digital asset management software can help teams manage digital assets efficiently, but that's not all. There are several additional perks that small businesses can get from implementing digital asset management software, including:

  • Centralized Asset Repository: By centralizing digital assets, DAM software reduces the time spent searching for files. Having a single source of truth for all digital assets ensures that users can find what they need quickly and efficiently, without the hassle of searching through disparate systems or folders.
  • Improved Collaboration and Sharing: Digital asset management software allows multiple users to access and work with the same files without the risk of duplication or version control issues, making it easier for teams to collaborate on projects.
  • Enhanced Security and Control: Small businesses can maintain tight control over who has access to their digital assets, safeguarding against unauthorized use and potential breaches.
  • Streamlined Workflows and Operations: By automating routine tasks and organizing workflows, DAM software helps small businesses save time and focus on more strategic activities.
  • Scalability and Flexibility: As a business grows, its digital asset management system can scale accordingly, ensuring that the increasing volume of assets is managed effectively without the need for significant additional investment.

By leveraging these benefits, small businesses can improve their operational efficiency, protect their digital assets, and foster a more collaborative environment.

Costs and Pricing of Digital Asset Management Software for Small Businesses

For those new to DAM software, understanding the various plan options and their associated costs is key to making an informed decision that aligns with both operational needs and budget constraints. Below is a table outlining the various plans and prices for DAM software for small businesses.

Plan Comparison Table for Digital Asset Management Software for Small Businesses

Plan TypeAverage PriceCommon Features
Free Option$0Basic asset management, limited storage, and community support
Entry-Level$0 - $25/monthAsset categorization, basic file management, limited user access, and basic search/filter capabilities
Mid-Range$25 - $500/monthEnhanced asset control, larger storage capacity, additional user licenses, and advanced search/filter
Premium$500+/monthFull asset library, advanced metadata management, integration capabilities, and comprehensive analytics
A breakdown of plan types, costs, and features for digital asset management software for small businesses.

Small businesses should carefully evaluate the total cost of ownership, including any hidden fees or additional costs for support and integration, to ensure they choose a solution that provides the best value for their specific requirements. With the right software, small businesses can achieve significant returns on investment through improved asset organization, streamlined workflows, and enhanced collaboration.

Digital Asset Management Software for Small Business FAQs

How does digital asset management software differ from cloud storage services?

While both digital asset management software and cloud storage services provide storage solutions, DAM software offers more advanced features tailored for managing digital assets. Unlike basic cloud storage, DAM systems include tools for categorizing and tagging assets, searching content using metadata, automating workflows, and integrating with other business systems. Cloud storage is often just a place to store files, while DAM is a comprehensive solution for managing the lifecycle of digital assets.

Is open-source digital asset management software a viable option for small businesses?

Open-source digital asset management software can be a viable option for small businesses, especially for those with limited budgets or specific customization needs. Open-source DAM solutions often allow for greater flexibility and can be adapted to fit unique business requirements. However, it’s important to consider the potential need for technical expertise to manage and maintain the software, as well as the level of community or commercial support available.

How does digital asset management software improve collaboration among team members?

DAM platforms improve collaboration by providing a centralized platform where team members can access and share digital assets in real time. Features such as version control, commenting, and approval workflows facilitate communication and ensure that everyone is working with the most up-to-date files. This reduces the risk of errors and duplication of work, making collaborative projects more efficient.

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Hermann Fink
By Hermann Fink

Hermann Fink is a technology enthusiast and the co-founder of Rünna Advertising, a multinational digital agency that has been active for over a decade and served clients like Ford, AstraZeneca, Disney, and Didi. In addition to being a business owner, Hermann gathered corporate experience in project management during his time at Hewlett Packard in the mid-2010s.