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DAM software keeps your content organized and accessible, which is crucial for maintaining brand consistency and efficient asset management.

However, due to the many options available, selecting the ideal digital asset management software for video can be daunting. Leveraging my project management expertise, I have thoroughly used and reviewed various solutions to help you identify the best fit.

Whether you run a small business or manage a large enterprise, my review will help you understand the features and capabilities of different DAM software so you can make an informed decision.

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We’ve been testing and reviewing project management software since 2012. As project managers ourselves, we know how critical and difficult it is to make the right decision when selecting software. 

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different project management use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our review methodology.

Best Digital Asset Management Software For Video Summary

Here is a side-by-side comparison of the top DAM software solutions for video.

Tools Price
Cloudinary From $89/month (billed annually for 3 users)
IntelligenceBank From $438/month (billed annually)
Canto Pricing upon request
Imagen Pricing upon request
Aprimo Pricing upon request
ioMoVo From $7/user/month (min 5 seats)
Adobe Experience Manager Assets Pricing upon request
NetX No price details
Lytho From $1780/year/user
Filecamp From $29/user/month
Compare Software Specs Side by Side

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

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How To Choose Digital Asset Management Software For Video

As you work through your unique software selection process, remember the following points.

  • Scalability: As your video content library grows, so does the need for a system that can handle increasing assets without a drop in performance. Choose software that can scale with your business, ensuring that your video production increases and your digital asset management system can keep up. For instance, a growing marketing agency will require a system to manage an expanding portfolio of client video assets.
  • Integration Capabilities: Your digital asset management software should work well with other tools in your workflow. Look for software integrating video editing, content management systems, and marketing platforms. This consideration is important for a production house that relies on a workflow between video editing and content distribution channels.
  • Searchability and Metadata: Finding the right video among thousands can be daunting. Opt for software that offers advanced search capabilities and solid metadata options. This feature is particularly relevant for organizations with large video archives, such as broadcasters or educational institutions, where quick retrieval of video content is important.
  • Security and Permissions: Protecting your video content from unauthorized access is paramount. Select digital asset management tools with complete security features and customizable permission settings. This is especially important for companies that handle sensitive or proprietary video content.
  • Support and Training: Implementing a new system can be complex. Ensure that the software provider offers adequate support and training resources. This is vital for businesses that may not have in-house expertise in digital asset management, such as startups or non-profits, to help them get the most out of their investment.

Best Digital Asset Management Software For Video Reviews

Here are my complete reviews of all the leading digital asset management software solutions tailored for video content. My analysis details the advantages and drawbacks of each platform, highlights key features, and suggests optimal use cases to guide your selection process.

Best for image and video scaling

  • Free plan available
  • From $89/month (billed annually for 3 users)
Visit Website
Rating: 4.5/5

Cloudinary is a cloud-based service that offers end-to-end digital asset management solutions. It supports businesses’ media asset management across various channels and devices. As a DAM software, it specializes in handling and optimizing images and videos. 

Why I Picked Cloudinary: I chose Cloudinary because of its solid image and video management capabilities, simplifying media handling. Its ability to scale images and videos makes it a good choice for developers and businesses aiming to optimize their media content for different devices and bandwidths. 

Cloudinary offers transformation features, allowing real-time resizing, cropping, and format conversion. It ensures that media is delivered in the most efficient size and format.

Standout features & integrations:

Features include its complete API library, support for numerous image and video transformations, and high-performance delivery through a CDN. It also offers AI-powered image and video transformation at scale, which can enhance media workflows.

Integrations include Salesforce, WordPress, Magento, Shopify, Adobe Photoshop, Zapier, Slack, and GitHub.

Pros and cons

Pros:

  • Wide range of integrations with eCommerce and marketing platforms
  • Advanced AI features for automated content manipulation
  • Powerful image and video optimization features

Cons:

  • Overkill for small businesses or projects that don't require heavy media manipulation
  • May have a steep learning curve for new users

Best for marketing compliance

  • Free demo available
  • From $438/month (billed annually)
Visit Website
Rating: 4.5/5

IntelligenceBank is a platform that simplifies marketing operations and ensures brand compliance. It also provides marketing compliance, offering tools that maintain brand integrity and legal adherence.

Why I Picked IntelligenceBank: I chose IntelligenceBank for this list due to its strong focus on marketing compliance features that maintain brand consistency and adhere to regulations. It differentiates itself from other digital asset management software by providing detailed version control and compliance tools tailored especially for marketing departments. It integrates essential compliance checks into the workflow, ensuring all marketing materials meet set standards before publication.

Standout features & integrations:

Features include customizable approval workflows that ensure all assets meet compliance standards before going live. It also offers detailed audit trails for every asset, which enhances governance by tracking asset history. Further, it helps with brand control by providing centralized brand guidelines and templates accessible to all stakeholders.

Integrations include Adobe Creative Cloud, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, After Effects, HubSpot, Drupal Sitecore, WordPress, Drupal, Premiere Pro, Facebook, JIRA, Asana, Salesforce, Trello, Dropbox, Slack, Shopify, OneDrive.

Pros and cons

Pros:

  • Strong customer support and user-friendly interface
  • Broad integration capabilities with other software
  • Customizable to fit various marketing needs

Cons:

  • Desktop uploader lacks bidirectional syncing
  • Some challenges with single sign-on integration

Best for brand asset organization

  • 15-day free trial
  • Pricing upon request
Visit Website
Rating: 4.3/5

Canto is a digital asset management platform that centralizes and organizes media files for businesses. It is best for brand asset organizations due to its search capabilities and intuitive content hub.

Why I Picked Canto: I chose Canto for this list because it organizes brand assets, which is essential for maintaining a consistent brand image. Its standout feature is the ability to centralize content, making it easier to manage and access. Canto simplifies the search and retrieval of assets with smart tagging and advanced search options, ensuring that brand assets can be easily found.

Standout features & integrations:

Features include AI-powered smart tags, facial recognition, and duplicate detection, which simplify the organization and retrieval of assets. It also offers version control and rights management to maintain asset integrity. 

Integrations include Box, Dropbox, Drupal, Adobe After Effects, Figma, Mailchimp, Microsoft Outlook, Adobe Photoshop, Slack, and WordPress.

Pros and cons

Pros:

  • Strong version control supports effective asset management
  • Advanced search and filtering options enhance asset retrieval
  • User-friendly interface facilitates easy navigation and use

Cons:

  • Customization options may be overwhelming for new users
  • May be more features than needed for smaller teams

Best for media content distribution

  • Pricing upon request
Visit Website
Rating: 4.6/5

Imagen is a digital asset management platform specializing in the management and distribution of video content. It offers  tools for storing, archiving, and sharing high-resolution media, making it ideal for organizations that deal with large volumes of video content.

Why I Picked Imagen: I chose Imagen for its superior capabilities in media content distribution. It helps media-centric organizations maximize their content's reach and accessibility. What sets Imagen apart is its focus on optimizing video asset storage and retrieval, coupled with its solid distribution tools. Imagen is best because it provides tailored solutions that enhance the speed and quality of media delivery across various platforms.

Standout features & integrations:

Features include a centralized platform for managing various digital assets, fast search capabilities, and secure access controls. It also offers AI-driven content organization, media processing workflows, and the ability to monetize and deliver content online. 

Integrations include Stripe, Roku, Wurl, Prime Video, YouTube, Vimeo, and Backlight.

Pros and cons

Pros:

  • Customizable interface and workflows for tailored asset management
  • Centralized platform for managing various digital assets
  • AI-powered tagging and search capabilities

Cons:

  • Focus on video may limit its use for organizations with diverse asset types
  • May require significant setup and training to use all features

Best for AI-powered asset searchability

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 3.2/5

Aprimo is digital asset management software designed to centralize and manage the entire content lifecycle. It can read labels in various document types and add them to metadata, making assets quickly findable.

Why I Picked Aprimo: I chose Aprimo for its powerful video asset management capabilities, including advanced AI-driven metadata tagging. It has workflow automation and integrations with other tools, making it a versatile solution for video content creators.

Standout features & integrations:

Features include AI-driven asset searchability, automated asset management, and enhanced content discoverability. It also provides compliance management and lifecycle management tools.

Integrations include Adobe Creative Cloud, Microsoft Office, Google Drive, Salesforce, Slack, WordPress, Drupal, Marketo, Oracle, Eloqua, and SAP. 

Pros and cons

Pros:

  • Extensive integrations
  • Good compliance tools
  • AI-powered search

Cons:

  • Complex setup for some users
  • Requires customization

Best for BYOS solutions

  • 14-day free trial + free plan available
  • From $7/user/month (min 5 seats)

ioMoVo is a digital asset management solution for video content to ensure secure storage and efficient collaboration.

Why I Picked ioMoVo: I chose ioMoVo for its unique BYOS model, which allows users to integrate their preferred cloud storage solutions. Its AI-based search capabilities also enhance the efficiency of locating and managing digital assets, making it a good choice among video asset management software.

Standout features & integrations:

Features include ioCloud for centralized file management, ioHub for integrating multiple cloud platforms, and ioAI for AI-powered indexing and metadata tagging. Collectively, these features improve productivity and streamline workflows.

Integrations include Google Drive, OneDrive, Dropbox, Box, Adobe Creative Suite, Microsoft Word, and Avid Media Composer.​

Pros and cons

Pros:

  • AI-driven search functionality
  • Extensive cloud integrations
  • Flexible BYOS model

Cons:

  • Requires time to learn
  • Limited offline access

Best for cloud-native DAM

  • Pricing upon request

Adobe Experience Manager Assets is a digital asset management (DAM) tool designed to simplify the management, delivery, and optimization of media assets. It handles large volumes of digital content, making it ideal for organizations looking to enhance their digital asset workflows.

Why I Picked Adobe Experience Manager Assets: I chose Adobe Experience Manager Assets for its solid architecture and extensive feature set that supports complex video management needs. It stands out due to its cloud-native capabilities, which offer scalable and secure asset management. This tool is labeled best because it leverages cloud efficiencies to improve the accessibility and performance of large asset libraries.

Standout features & integrations:

Features include smart tagging that uses Adobe Sensei AI to automate the tagging and categorization of assets, enhancing searchability and usability. Its media capabilities allow users to create, adapt, and deliver images and videos across multiple channels automatically. Moreover, the tool includes solid workflow management tools that simplify operations and improve collaboration among creative and marketing teams.

Integrations include Adobe Creative Cloud, Adobe Marketing Cloud, Adobe Analytics, Adobe Campaign, Adobe Target, Adobe Social, Adobe Primetime, Adobe Bridge, Adobe Stock, and Microsoft Dynamics.

Pros and cons

Pros:

  • High scalability for managing large volumes of assets
  • Advanced AI features for smart tagging and asset management
  • Extensive integration capabilities with Adobe products

Cons:

  • Requires significant investment in Adobe ecosystem
  • Can be complex to implement for smaller teams

Best for end-to-end DAM solutions

NetX is a digital asset management software solution that supports the complete lifecycle of digital assets from creation to distribution. This tool is designed to simplify workflows and improve asset control across large organizations.

Why I Picked NetX: I chose NetX for its ability to manage digital assets effectively. It stands out due to its strong asset management features and the ability to handle large asset volumes, making it an ideal solution for enterprises. NetX’s complete tools cater to every stage of digital asset management.

Standout features & integrations:

Features include metadata management tools, which allow for detailed tagging and categorization, making searches faster. It also features powerful visual tools, such as color palettes and grids, that enhance the user's ability to manage and organize assets. Additionally, NetX supports solid workflow automation capabilities that can greatly reduce manual processes and enhance productivity.

Integrations include Adobe Creative Cloud, Microsoft 365, Asana, Zapier, Asana, Facebook, and Google Workspace.

Pros and cons

Pros:

  • Workflow automation reduces manual tasks and simplifies operations
  • Visual management tools aid in efficient asset organization
  • Extensive metadata management enhances asset discoverability

Cons:

  • May be over-equipped for smaller organizations or those with simpler needs
  • Can be complex to set up and use effectively

Best for version control and compliance management

  • Free demo available
  • From $1780/year/user

Lytho is a digital asset management solution for managing, storing, and collaborating on video content. It provides tools for organizing and retrieving digital assets easily.

Why I Picked Lytho: I chose Lytho because of its user-friendly interface and exceptional metadata management capabilities. When judging digital asset management tools, Lytho stood out for its advanced collaborative review processes and detailed metadata features, which are crucial for efficient video management.

Standout features & integrations:

Features include comprehensive metadata management, making asset organization and retrieval straightforward. Its collaborative review processes help with teamwork and feedback.

Integrations include Google Drive, Dropbox, Box, and Sharefile.

Pros and cons

Pros:

  • User-friendly interface
  • Collaborative review processes
  • Comprehensive metadata management

Cons:

  • Limited offline functionality
  • Initial setup requires time

Best for digital asset sharing

  • 30-day free trial
  • From $29/user/month
Visit Website
Rating: 4.8/5

Filecamp is a digital asset management (DAM) platform designed to aid the organization, management, and sharing of digital media files. It provides businesses with a secure, cloud-based solution for handling a wide array of digital assets, making it particularly effective for collaboration.

Why I Picked Filecamp: I chose Filecamp for its sharing capabilities, which are important for digital asset management. It differentiates itself with a user-friendly interface and the provision of unlimited users, which is quite rare in this field. I believe Filecamp is best because it offers good sharing options, accurate access controls, and customizable branding features that support the collaboration and distribution of assets.

Standout features & integrations:

Features include its highly customizable digital asset-sharing options, which allow users to control who can view and download assets with granular permissions. It also supports online proofing and approval processes, enabling efficient workflows and quicker turnaround times for creative projects. Additionally, Filecamp offers branded portals, which can be tailored to match corporate branding, enhancing the professional presentation of shared assets.

Integrations include Mailchimp, Zoho, Salesforce, Adobe Photoshop, Zapier, and DAM API access. 

Pros and cons

Pros:

  • Branded portals enhance the professional distribution of assets
  • Supports online proofing and approvals, streamlining collaboration
  • Customizable sharing options with extensive permissions settings

Cons:

  • Lacks direct integration details on the website, which may limit workflow automation
  • High starting price point compared to some other DAM solutions

Other Digital Asset Management Software For Video

Below is a list of additional digital asset management software for video that we shortlisted, but did not make it to the top list. It’s definitely worth checking them out!

  1. Bynder

    Best for dynamic asset transformation

  2. DemoUp Cliplister

    Best for eCommerce product content

  3. Frontify

    Best for brand consistency

  4. MediaValet

    Best for easy sharing

  5. Wedia

    Best for managing complex media workflow

  6. 4ALLPORTAL

    Best for customizable asset management

  7. Adobe Bridge

    Best for organizing Adobe and non-Adobe files

  8. Hyland

    Best for enterprise content management

  9. Daminion

    Best for production teams

If you still haven't found what you're looking for, check out these related project management tools we've tested and reviewed. 

Digital Asset Management Software For Video Selection Criteria

As an expert who has personally tried and researched these tools, I have developed a set of criteria that address the essential features and user experience considerations for this type of software.

Core Digital Asset Management Software For Video Functionality: 25% of Total Weighting Score

  • Centralized storage for video assets
  • Metadata tagging and indexing for easy searchability
  • Access controls and permission settings
  • Version control and audit trails
  • Integration capabilities with other tools and platforms

Additional Standout Features: 25% of Total Weighting Score

  • Unique collaboration tools for team feedback and approval processes
  • Advanced AI-driven search and recognition features
  • Customizable branding options for the interface
  • Real-time analytics and reporting capabilities
  • Innovative content distribution and publishing options

Usability: 10% of Total Weighting Score

  • Intuitive navigation and user-friendly interface design
  • Responsive design for cross-device compatibility
  • Clear and concise layout of features and tools
  • Simplified workflows that reduce the number of steps to complete tasks
  • Visual elements like thumbnail previews and drag-and-drop functionality

Onboarding: 10% of Total Weighting Score

  • complete knowledge bases and FAQs
  • Step-by-step interactive tutorials and product tours
  • Availability of training materials such as videos and webinars
  • Access to customer success teams for personalized guidance
  • Template libraries to jumpstart asset organization

Customer Support: 10% of Total Weighting Score

  • Multiple channels of support, including email, chat, and phone
  • Quick response times and resolution of issues
  • Dedicated account managers for enterprise clients
  • Community forums for peer-to-peer assistance
  • Regular updates and clear communication about new features

Value For Money: 10% of Total Weighting Score

  • Transparent pricing structures without hidden fees
  • Flexible plans that scale with business needs
  • Free trials or demos to evaluate the software before purchase
  • Cost comparison with similar products in the market
  • Assessment of long-term ROI based on feature set and performance

Customer Reviews: 10% of Total Weighting Score

  • Consistency in positive feedback across various user segments
  • Specific mentions of reliability and uptime
  • User testimonials about the impact on workflow efficiency
  • Balanced consideration of both positive and negative reviews
  • Trends in customer satisfaction over time

The landscape of digital asset management for video is advancing. Here are some trends that redefine how video content is managed and used.

  • AI-Driven Efficiency and Metadata Management: Artificial intelligence is transforming DAM software by automating metadata tagging and aiding in content creation. This automation enhances asset discoverability and return on investment. Generative AI is being tested for its ability to compile videos into new marketing materials.
  • Integration with CMS, PIM, and Creative Toolkits: DAM systems are increasingly integrating with content management systems, product information management systems, and creative toolkits. This integration maintains DAM as the central hub for media assets and supports the creation of cohesive content experiences.
  • Automation and Workflow Enhancements: DAM systems embed automation and advanced workflows to simplify processes. Enhanced collaboration features support marketing and creative teams, while persona-based interfaces offer role-specific access, improving efficiency for large, diverse organizations.
  • DAM as a Foundational Technology for Innovation: DAM is becoming critical for fostering innovation and creativity across digital platforms. It enables brands to reduce time to market, cut asset production costs, and attract new customers through consistent digital experiences.

The trends in DAM software for video indicate a move towards solutions that are more integrated, automated, and focused on the user, facilitating the creation of dynamic and personalized content experiences. Find more information on the digital asset management market here.

What Is Digital Asset Management Software For Video?

Digital asset management software for video is a specialized tool designed to store, organize, and retrieve video content. It is used by media professionals, marketers, and organizations to manage large volumes of video files. The software is a central repository for video assets, allowing users to easily access, share, and distribute content across various platforms and channels.

It caters to those who require quick retrieval and consistent management of video files for multiple purposes, such as broadcasting, marketing campaigns, or content creation.

The components of digital asset management software for video include metadata tagging, advanced search capabilities, access controls, and version management. These features enable users to categorize video content, locate specific files quickly, manage permissions for different users, and track changes over time. The software is essential for maintaining an organized digital video library and ensuring that the right content is available when needed.

Features Of Digital Asset Management Software For Video

When selecting digital asset management software for video, it's important to consider features that cater to video content. These features ensure efficient management, quick access, and effective collaboration on video assets. Here are the top features to look for.

  1. High-Performance Video Playback - This allows for smooth previewing of videos directly within the platform. Quick and clear video playback is essential for reviewing content without downloading large files.
  2. Advanced Search Capabilities - Enables users to find videos and audio files quickly using metadata, tags, or keywords. Being able to locate video assets swiftly saves time and increases productivity.
  3. Support for Various Video Formats - The software should handle multiple video formats without compatibility issues. This flexibility is important as it ensures all video content can be managed regardless of its original format.
  4. Bulk Upload and Download - Allows multiple videos to be uploaded or downloaded simultaneously. This feature is critical for time efficiency, especially when dealing with large volumes of video content.
  5. Version Control - Keeps track of different versions of a video file. Maintaining an accurate history of revisions is important for ensuring the final product reflects all intended edits.
  6. Access Controls and Permissions - Manages who can view, edit, or share assets. This control is important for maintaining the security and integrity of video content.
  7. Integration with Editing Software - Connects with video editing tools. Direct integration is important for a smooth workflow between editing and asset management.
  8. Collaboration Tools - Facilitates teamwork by allowing multiple users to comment and give feedback on video content. Effective collaboration is key to producing high-quality video content.
  9. Customizable Metadata Fields - Enables adding specific data to videos, making them easier to organize and track. Custom metadata is important for tailoring the DAM system to the needs of the organization.
  10. Cloud-Based Storage and Backup: Ensures video assets are securely stored and backed up online. Reliable cloud storage protects content against data loss and enables remote access.

Choosing the right digital asset management software for video is a strategic decision that can greatly impact an organization's video content management efficiency. The features listed above are essential to ensure that video assets are well-organized, easily accessible, and securely managed.

Benefits Of Digital Asset Management Software For Video

Digital asset management software for video offers a range of advantages that can improve the effectiveness of managing video content for users and organizations. Here are five primary benefits of this type of DAM software.

  1. Centralized Storage and Retrieval - DAM systems offer a single source of truth for all video assets. This centralization makes it easier for users to store, organize, and retrieve videos, saving time and reducing the risk of lost or duplicated content.
  2. Improved Collaboration and Workflow - DAM software enables teams to work together more effectively. It simplifies the review and approval process, allowing for real-time feedback and edits, accelerating project timelines, and improving productivity.
  3. Brand Consistency - Organizations can maintain a consistent brand image by using DAM software. The software ensures that only the most current and approved videos are used, which helps uphold the brand's reputation and messaging across all platforms.
  4. Scalable Distribution - DAM systems simplify distributing video content across various channels. They allow for quick resizing and repurposing of videos, ensuring content is optimized for each platform.
  5. Actionable Analytics - With DAM software, organizations can track how their videos are being used and how they perform. This insight allows data-driven decisions to improve video strategies and maximize return on investment.

DAM software for video provides a structured and efficient approach to storing, accessing, and using video assets, which can lead to better collaboration, more substantial brand consistency, and more strategic content distribution.

Costs & Pricing Of Digital Asset Management Software For Video

When considering DAM software for video, software buyers should know the various plan options that cater to different needs and budgets. 

Below is a summary of the typical plan types, their average prices, and the common features included in each plan.

Plan Comparison Table for Digital Asset Management Software For Video

Plan TypeAverage PriceCommon Features
Basic$0 - $20 per user/month- Basic asset storage and organization- Basic search functionality- Limited file sharing capabilities
Professional$25 - $100 per user/month- Advanced search capabilities- Greater storage capacity- Version control- Basic integration options
EnterpriseCustom pricing- Customizable workflows- Unlimited storage- complete integration options- Advanced security features
Free Option$0- Limited asset storage- Basic search and filter capabilities- File sharing with some restrictions
A breakdown of plan types, costs, and features for digital asset management software for video.

When choosing a digital asset management plan for video content, consider the number of assets, team collaboration needs, scalability, ease of use, and customer support from the vendor.

Digital Asset Management Software For Video FAQs

Here are some of the frequently asked questions I receive about digital asset management software for video.

How does digital asset management software for video differ from regular DAM systems?

Video DAM software is tailored specifically for handling video content, which requires more storage space and specialized features for editing and playback compared to standard digital assets. It often includes codecs and transcoding tools to ensure videos can be viewed on different devices and platforms, as well as more solid bandwidth to handle the larger file sizes associated with video content.

Can digital asset management software for video integrate with other systems?

Yes, many digital asset management systems for video offer integration capabilities with other software tools such as content management systems (CMS), marketing automation platforms, and creative software. This integration allows for a more efficient workflow, enabling users to access and use their video content across different stages of their digital marketing and content creation processes.

How does digital asset management software for video improve collaboration?

Video DAM software improves collaboration by providing centralized access to video assets, which team members can access from different locations. It also typically includes tools for commenting, reviewing, and approving content, as well as version control to track changes and updates. This facilitates clear communication and efficient teamwork on video projects.

Is cloud-based digital asset management software for video more beneficial than on-premise solutions?

Cloud-based video DAM software offers several advantages, such as reduced IT infrastructure costs, easier access from any location, automatic updates, and scalability. However, the choice between cloud-based and on-premise solutions depends on the specific needs of an organization, including considerations for security, control, and integration with existing systems.

What security features should digital asset management software for video have?

Security features to consider in video DAM software include encryption, secure access controls, user authentication, and activity logs. It’s also important to assess the vendor’s compliance with industry standards and regulations to ensure that your video content is protected against unauthorized access and data breaches.

How does digital asset management software for video handle large video files and formats?

Video DAM software is designed to handle large video files and a variety of formats efficiently. It often includes features such as high-capacity storage, fast upload and download speeds, transcoding tools to convert videos into different file formats, and streaming capabilities to preview content without downloading large files.

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Hermann Fink
By Hermann Fink

Hermann Fink is a technology enthusiast and the co-founder of Rünna Advertising, a multinational digital agency that has been active for over a decade and served clients like Ford, AstraZeneca, Disney, and Didi. In addition to being a business owner, Hermann gathered corporate experience in project management during his time at Hewlett Packard in the mid-2010s.