21 Best Digital Asset Management Software For The Event Sector Reviewed in 2024
Best Digital Asset Management Software For The Event Sector Shortlist
Here’s my pick of the 10 best software from the 21 tools reviewed.
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Choosing the right digital asset management (DAM) software for your next product launch, major conference, or just to better organize your team is an important task. In most instances, you're likely dealing with an overwhelming amount of digital assets—images, videos, documents, and more. This is where the right DAM software tailored to the event sector comes into play.
In this article, I leverage my experience in managing digital projects and working with various DAM tools to explore the project management software market on your behalf. Here, I have shortlisted the best digital asset management software on the market and determined their best use cases for the event sector, making it simple and easy to find the right project management tool for you and your team.
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Best DAM Tools for the Event Sector Summary
Review pricing for all of the tools we will be covering in our top ten digital asset management shortlist for the event sector in this convenient table where you can see them side-by-side.
| Tools | Price | |
|---|---|---|
| Air | From $250/month (billed annually) | Website |
| Brandfolder | Pricing upon request | Website |
| Pics.io | From $50/month (no users included) | Website |
| Cloudinary | From $89/month (billed annually for 3 users) | Website |
| Image Relay | From $300/user/month | Website |
| Pimcore | Pricing upon request | Website |
| Adobe Experience Manager | Pricing upon request | Website |
| Daminion | From $20/user/month (billed annually) | Website |
| Extensis Portfolio | From $150/user/year (billed annually) | Website |
| Celum | Pricing upon request | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow to Choose Digital Asset Management Software for the Event Sector
As you work through your own unique software selection process, keep the following points in mind:
- Scalability and Flexibility: The event sector often experiences periods of rapid growth and change, which means the digital asset management (DAM) software you choose must be able to scale with your business. Look for a solution that can handle an increasing number of assets and users without performance issues. For example, during peak event seasons, you'll need a DAM that can accommodate the surge in marketing materials and collaboration without hiccups.
- Ease of Use and Accessibility: Event professionals are constantly on the move, requiring a DAM system that is intuitive and accessible from various devices and locations. The software should have a user-friendly interface that allows team members to quickly find and share assets. For instance, an event planner might need to access high-resolution images from a mobile device while on-site to share with vendors or clients.
- Integration Capabilities: The DAM software should integrate with other tools and systems used in the event sector, such as ticketing platforms, CRM systems, and marketing automation tools. This ensures a smooth workflow and reduces the need for manual data transfer. For example, integrating DAM with your CRM can enable easy access to the latest event graphics for personalized attendee communications.
- Advanced Search and Metadata Features: With the vast number of assets generated for each event, the ability to quickly locate specific files is crucial. A DAM system with robust search capabilities and customizable metadata fields can save time and prevent frustration. Consider a scenario where you need to find all images related to a particular speaker or sponsor; proper tagging and search functions can make this task effortless.
- Security and Permissions: Events often involve sensitive information and exclusive content that require strict access controls. The right DAM software should offer comprehensive security features, including customizable user permissions and secure sharing options. For example, you may need to restrict access to certain assets to only the event team members or provide temporary access to a photographer for uploading their work.
By considering these factors, you can select a digital asset management software that not only meets the unique demands of the event sector but also enhances your team's efficiency and protects your valuable digital assets.
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ClickUp
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
Wrike
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Hub Planner
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2
Best Digital Asset Management Software for the Event Sector Reviews
Here are my detailed thoughts on each software on this list, including what they do well and best use cases for each.
Air is a creative operations platform designed to simplify the creative process for teams by centralizing the management of creative assets and workflows. It offers a visual workspace that automates tasks such as collecting, approving, and sharing content.
Why I picked Air:
One feature that stood out was Air's smart search functionality, which includes image recognition and smart tags, enabling users to quickly find assets without navigating through complex folder structures, significantly improving efficiency and productivity. I also like that the platform facilitates real-time collaboration by allowing team members to provide feedback directly on assets.
Standout Features & Integrations
Features include centralized storage, support for various file formats, mobile and desktop access, a visual workspace, approval workflows, version tracking, automatic asset expiration management, and digital rights management.
Integrations include Airtable, Zapier, HubSpot, Slack, Tally, Alfred, ClickUp, Google Sheets, Microsoft Excel, Canva, Adobe Premiere Pro, Salesforce, Trello, Figma, Wrike, Shopify, Amazon S3, and Google Drive.
Pros and cons
Pros:
- Good for approval and feedback features
- Facilitates easy sharing of visual assets
- Supports various file formats
Cons:
- Can get expensive for businesses with assets requiring lots of space
- Not ideal for non-visual digital assets
Brandfolder simplifies the management and distribution of digital assets, ensuring brand consistency. It is recognized as 'Best for brand consistency' for its ability to maintain uniform brand representation across various platforms and user touchpoints.
Why I picked Brandfolder:
I chose Brandfolder for its focus on maintaining a consistent brand experience. Its tools and features are specifically tailored to ensure that every asset reflects the brand's image and values. I determined Brandfolder to be best for brand consistency because it provides users with the necessary controls to manage how their brand is presented and perceived in the market.
Standout Features & Integrations
Features include intuitive asset organization, powerful search capabilities, and dynamic templating. These tools help users quickly find and deploy the right assets that align with their brand guidelines.
Integrations include Slack, Adobe Creative Cloud, Google Drive, Microsoft Office, Salesforce, WordPress, Zapier, Asana, and many others.
Pros and cons
Pros:
- Dynamic templating for brand consistency
- Powerful search capabilities
- Intuitive asset organization
Cons:
- Could be overwhelming for small teams
- May be complex for new users
Pics.io is a versatile digital asset management (DAM) platform designed to enhance the organization, storage, and sharing of digital content. Professionals in the event sector can use it to manage and share vast amounts of digital assets such as photos, videos, and documents.
Why I picked Pics.io:
Aside from digital asset organization, Pics.io also stands out for its asset-sharing capabilities. The platform's intuitive sharing features allow users to distribute files with colleagues, clients, and partners. Interactive branded web views enable seamless public sharing, while secure, customized access controls ensure that sensitive materials are only viewed by authorized individuals. Additionally, the ability to share large files without compromising quality is particularly beneficial for event professionals who often handle high-resolution images and videos.
Standout Features & Integrations
Features include version control to track changes and revisions, automated keywording and face recognition, advanced metadata tagging, visual comparison tools for side-by-side analysis, speech-to-text transcription for audio and video files, and detailed analytics and reporting.
Integrations include Google Drive, Amazon S3, Adobe Creative Cloud, WordPress, Shopify, Slack, Figma, Dropbox, Microsoft Office 365, Zapier, Zoho CRM, and webhooks for custom integrations.
Pros and cons
Pros:
- Folder support with unlimited subfolders
- Robust proofing feature
- Dynamic AI-based tagging for organization
Cons:
- Lacks some customization features
- Larger files occasionally take more time to load
Cloudinary is a cloud-based service for managing web and mobile media assets. It excels in visual media optimization, ensuring efficient delivery and manipulation of images and videos.
Why I picked Cloudinary:
I chose Cloudinary for its robust capabilities in handling visual content, which is critical for the event sector. Its focus on optimizing visual media sets it apart from other digital asset management software. I believe Cloudinary is best for visual media optimization because it provides advanced tools for transforming and delivering images and videos in the most efficient formats, tailored to the end user's device and bandwidth.
Standout Features & Integrations
Features include its comprehensive API library, support for responsive images, bulk image resize, automatic image cropping, and marketing videos. It also offers AI-powered image and video transformation at scale, which can significantly enhance the visual content management process.
Integrations include a variety of tools, including Contentful, Contentstack, commercetools, Commerce Cloud, Sanity, Akeneo, Syndigo, ContentSquare, Conscia, Uniform, AWS, and Google Cloud.
Pros and cons
Pros:
- Responsive images and automatic format conversion for optimized delivery
- Comprehensive API library and SDKs for integration
- Advanced AI-powered image and video transformation
Cons:
- Pricing may be higher compared to some competitors
- May require a learning curve for new users to fully utilize all features
Image Relay is a platform for managing and sharing digital assets. It excels in creating efficient workflows for asset management.
Why I picked Image Relay:
I selected Image Relay because it provides a straightforward approach to managing digital assets, distinguishing itself from other digital asset management tools. I judge Image Relay to be best for streamlined asset workflows due to its ability to simplify complex processes, making it easier for teams to manage and distribute their digital content effectively.
Standout Features & Integrations
Features include advanced search capabilities, AI-powered tagging, version control, and customizable permissions, which are crucial for maintaining control over digital assets. These features support efficient management and distribution of assets.
Integrations include Slack, WordPress, Hootsuite, Widen Collective, Okta, OneLogin, Adobe Creative Cloud, Canva, Sketch, and Zapier.
Pros and cons
Pros:
- Integrations with popular platforms improve workflow connectivity
- Customizable permissions enhance security and control
- Robust search and AI tagging streamline asset management
Cons:
- Minimum seat requirement might not suit very small teams or solopreneurs
- Annual billing could be a barrier for those preferring monthly payments
Pimcore is a platform that simplifies the management of digital assets. It excels in offering flexible data management solutions.
Why I picked Pimcore:
I selected Pimcore for its comprehensive and adaptable approach to digital asset management. Its standout feature is the ability to manage a wide variety of digital assets effectively. I judge Pimcore to be best for flexible data management because it supports a vast array of file formats and provides a powerful workflow engine that can be tailored to specific business processes and editorial needs.
Standout Features & Integrations
Features include robust file management, versatile metadata management, and capabilities for image and video conversion. It supports an impressive range of file formats and offers workflow management and digital asset delivery.
Integrations include a variety of systems, serving as a central hub for enterprise content.
Pros and cons
Pros:
- Powerful workflow management features
- Support for a wide array of file formats
- Robust file and metadata management capabilities
Cons:
- May require a learning curve due to feature complexity
- Potential limitations in the Community Edition
Adobe Experience Manager is a comprehensive content management solution for building websites, mobile apps, and forms. It's best for content velocity due to its ability to manage content across different channels efficiently.
Why I picked Adobe Experience Manager:
I chose Adobe Experience Manager for its robust content management capabilities and its recognition as a leader in the field by Gartner for six consecutive years. Its extensive feature set differentiates it from other digital asset management tools. I believe it's best for content velocity because it streamlines the creation, management, and delivery of content across various channels, ensuring quick and consistent experiences.
Standout Features & Integrations
Features include editable templates, multi-site management, and a style system that allows for personalization across channels.
Integrations include Google Analytics, Adobe Analytics, Adobe Target, Adobe Creative Cloud, and other Adobe products.
Pros and cons
Pros:
- Easily manage the full lifecycle of marketing assets
- Personalization features for targeted content delivery
- Simple asset distribution and intuitive folder structure
Cons:
- The cost may be high for smaller businesses
- May be complex to implement for smaller organizations
Daminion is a digital asset management platform designed to organize and manage digital assets efficiently. It stands out as the best for team-based DAM due to its multi-user environment and robust collaboration features.
Why I picked Daminion:
I chose Daminion for this list because it offers a comprehensive solution for teams to manage their digital assets in a centralized location. Its ability to support multiple users simultaneously makes it ideal for collaborative environments, which is essential in the event sector where teamwork is paramount. I believe Daminion is best for team-based DAM because it enhances productivity by allowing team members to access, manage, and share assets without bottlenecks, fostering a collaborative workspace.
Standout Features & Integrations
Features include include AI-driven asset organization, secure on-premises or cloud storage, and integration with existing tools. It supports a wide range of media formats and manages a vast number of assets daily, ensuring that teams can handle their digital libraries effectively.
Integrations include Adobe Photoshop, Adobe InDesign, Microsoft Office Suite, WordPress, Dropbox, Google Drive, Box, and Slack.
Pros and cons
Pros:
- Supports over 100 media formats and manages a large volume of assets
- Flexible deployment options with Local and Cloud versions
- AI-driven asset organization for efficient management
Cons:
- No user role access restriction
- Primarily suits organizations with large asset libraries
Extensis Portfolio simplifies the organization of digital assets. It excels in asset organization with its advanced search capabilities and metadata management.
Why I picked Extensis Portfolio:
I selected Extensis Portfolio for its exceptional ability to centralize and manage assets effectively. Its integration with other tools and the ease with which it handles large volumes of assets distinguishes it from other digital asset management software. I judge it to be best for asset organization because it streamlines the search and retrieval of assets, ensuring that they are well-cataloged and accessible.
Standout Features & Integrations
Features include AI-powered keyword tagging, intuitive uploading, and sophisticated search functionalities. It supports a variety of file types and offers convenient features like drag-and-drop and real-time file conversion.
Integrations include Adobe Creative Suite, Microsoft Office Suite, and more.
Pros and cons
Pros:
- Multiple deployment options cater to different organizational needs.
- Advanced search tools enhance asset discoverability.
- Automated tagging with AI for quick metadata assignment.
Cons:
- Lack of transparent pricing for larger teams necessitates direct contact for quotes.
- Annual billing may not suit all budgeting cycles.
Celum is a platform designed to simplify the management of digital assets. It is recognized as best for content collaboration, offering tools that support the sharing and management of content among teams.
Why I picked Celum:
I selected Celum for its comprehensive approach to digital asset management, particularly for its emphasis on collaboration. Its ability to centralize assets and facilitate efficient workflows sets it apart in the event sector. I regard Celum as best for content collaboration due to its robust set of features that promote teamwork and streamline the content management process.
Standout Features & Integrations
Features include AI-powered image recognition and smart content management, which are crucial for handling large volumes of assets. The platform's focus on collaboration is evident in its tools for project coordination and content sharing.
Integrations include Adobe Creative Cloud, Microsoft Office 365, SAP, Salesforce, Sitecore, SharePoint, WordPress, Magento, Typo3, and Google Drive.
Pros and cons
Pros:
- Tools for project coordination and content sharing
- AI-powered image recognition
- Centralized asset management
Cons:
- Reporting features are helpful but lack of advanced analytics features and performance insights
- Potential complexity in initial setup and use
Other Digital Asset Management Software for the Event Sector
Below is a list of additional digital asset management software for the event sector that we shortlisted, but did not make it to the top list. Definitely worth checking them out.
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Selection Criteria For Digital Asset Management Software For The Event Sector
When selecting digital asset management software for the event sector, it is crucial to focus on functionality and specific use cases that are most relevant to the industry. The chosen software must address the unique needs and pain points of event professionals and be tailored to the tasks it is intended for. As an expert who has personally tried and researched these tools, I have developed a set of criteria that are critical for evaluating and selecting the right software.
Core Functionality: 25% of Total Weighting Score
- Centralized storage for all event-related digital assets
- Access controls and permission settings to manage user access
- Efficient search and retrieval of assets with advanced filtering options
- Integration capabilities with other event management tools and platforms
- Real-time collaboration features for team coordination and asset sharing
Additional Standout Features: 25% of Total Weighting Score
- Identify unique features that set a product apart from its competitors, such as AI-driven tagging and smart content recommendations.
- Evaluate innovative tools that offer virtual reality previews of event spaces or augmented reality for interactive asset engagement.
- Test for advanced analytics and reporting tools that provide insights into asset usage and performance.
- Look for products that incorporate social media integration for direct publishing and tracking of event promotions.
- Assess the presence of mobile app versions for on-the-go asset management and event support.
Usability: 10% of Total Weighting Score
- Evaluate the balance between powerful features and a user-friendly interface.
- Look for intuitive navigation and a clean design aesthetic that simplifies user interaction.
- Assess the presence of drag-and-drop functionality and easy-to-use tagging systems for asset organization.
Onboarding: 10% of Total Weighting Score
- Check for the availability of comprehensive training materials, such as video tutorials and user guides.
- Evaluate the presence of interactive product tours and set up wizards that facilitate quick adoption.
- Look for customizable templates that help new users get started with typical event workflows.
- Assess the availability of support channels like chatbots and webinars for guided learning.
Customer Support: 10% of Total Weighting Score
- Evaluate the responsiveness and availability of customer support teams.
- Look for multiple support channels, including live chat, email, and phone support.
- Assess the depth of the knowledge base and the presence of community forums for peer assistance.
Value For Money: 10% of Total Weighting Score
- Compare pricing plans to ensure they align with the features and benefits offered.
- Look for transparent pricing without hidden costs and the flexibility of subscription models.
- Evaluate the presence of free trials or demos that allow for hands-on evaluation before purchase.
Customer Reviews: 10% of Total Weighting Score
- Assess overall customer satisfaction and recurring positive feedback on performance and reliability.
- Look for consistent praise for specific features that are critical to event management.
- Evaluate the frequency of updates and improvements based on user feedback and industry trends.
Trends In Digital Asset Management Software For The Event Sector In 2024
Here are some current and interesting trends I'm noticing in digital asset management software for the event sector.
- AI Integration and Automation: Artificial intelligence is now a key component in DAM systems, streamlining operations and improving user engagement. It facilitates asset sorting, recognizes images, and transcribes videos. The introduction of generative AI is set to revolutionize content creation, enhancing both productivity and creative output.
- Enhanced Interoperability: DAM systems are focusing on better integration with other business software to improve content workflows. This trend is driven by the need for fluid asset transfer across various platforms. The rise of low-code and no-code solutions is simplifying these integrations, contributing to a more adaptable digital ecosystem.
- User-Centric Design: DAM systems are increasingly designed with the end-user in mind, prioritizing ease of use and customer experience. Customization is key to meeting specific user requirements, which in turn drives broader adoption and enhances overall organizational efficiency.
- Collaborative Workflows: Collaboration features within DAM systems are becoming more sophisticated to support teams in marketing and branding. These systems are utilizing automation to standardize marketing materials and streamline content distribution, ensuring brand consistency and improved digital interactions.
- Emphasis on Design and Creativity: Design and creativity are being recognized as vital for brand strength. DAM is evolving into a critical tool that fosters innovation and creativity across digital platforms, influencing performance, revenue, and company value.
What Is Digital Asset Management Software For The Event Sector?
Digital asset management software for the event sector is a specialized tool designed to manage and distribute digital content related to events.
Event planners, marketing teams, and content creators use it to store, organize, and share media such as photos, videos, and documents. The software serves as a central repository for all event-related digital assets, streamlining access and distribution for stakeholders involved in event planning and execution.
Features Of Digital Asset Management Software For The Event Sector
When planning and executing events, having the right digital asset management (DAM) software is crucial. It ensures that all digital content is organized, accessible, and secure. Here are the key features to consider when selecting DAM software for the event sector.
- Centralized Storage: Allows storing all digital assets in a single, organized repository.
- Metadata Management: Facilitates the addition and management of metadata for efficient asset categorization and retrieval.
- Version Control: Tracks changes and maintains different versions of assets.
- Advanced Search: Provides robust search functionality with filters and tags for quick asset discovery.
- User Permissions: Controls access to assets based on user roles and permissions.
- Integration Capabilities: Seamlessly integrates with other software tools and platforms used by the organization.
- Asset Preview: Offers preview options for various file types, including images, videos, documents, and audio files.
- Workflow Automation: Automates repetitive tasks and workflows for asset approval and distribution.
- Reporting and Analytics: Generates reports and provides insights on asset usage and performance.
- Security Features: Ensures assets are protected with encryption, backups, and secure access controls.
Selecting the right DAM software with these features can greatly support the success of events. It allows for efficient management and reuse of digital assets, ensuring that every aspect of the event is delivered with quality and precision from a single source of truth. With the right tools in place, event professionals can focus on creating memorable experiences for attendees, knowing that their digital assets are well-managed and secure.
Benefits of Digital Asset Management Software for The Event Sector
Digital asset management (DAM) software offers a range of advantages for professionals in the event sector, streamlining the organization and accessibility of digital content across the event planning lifecycle. Here are five primary benefits that can significantly improve the efficiency and effectiveness of event management:
- Centralized Storage: Centralized storage ensures that all digital assets are kept in one location, making it easier for users to find and access the materials they need. This is particularly beneficial for event planners who need to manage a large volume of content across various stages of event planning.
- Improved Collaboration: Improved collaboration allows team members to work together more effectively, regardless of their location. DAM software facilitates the sharing of assets and feedback, which is crucial for coordinating large-scale events that involve multiple stakeholders.
- Brand Consistency: Brand consistency is maintained by providing a single source for all branded materials, which ensures that every piece of content reflects the event's image accurately. This is essential for organizations looking to maintain a strong, cohesive brand identity across all events and promotional materials.
- Efficient Asset Distribution: Efficient asset distribution enables quick and easy sharing of materials with external partners, sponsors, or media outlets. This capability is particularly useful for event organizers who need to distribute press kits, promotional images, or other marketing materials swiftly.
- Enhanced Security: Enhanced security features protect sensitive information and digital assets from unauthorized access. This is critical for the event sector, where exclusive content and personal data often need to be safeguarded.
Digital asset management software is a powerful tool for event sector professionals, offering intuitive solutions to storing and organizing digital assets. With the right DAM system in place, event planners and organizations can focus on creating memorable experiences while the software takes care of the digital details.
Costs and Pricing of Digital Asset Management Software for The Event Sector
DAM software offers a centralized system for managing a wide array of digital content. For those new to DAM software, understanding the various plan options and their associated costs is key to making an informed decision. The following table outlines the typical plans available, along with their average pricing and the features you can expect with each.
Plan Comparison Table for Digital Asset Management Software for The Event Sector
| Plan Type | Average Price | Common Features |
| Free Option | $0 | Basic file organization, limited storage, user access controls |
| Standard | $450 - $1,200/month | Advanced search capabilities, more storage, basic integrations, user permissions |
| Professional | $1,200 - $4,000/month | Custom branding, larger storage, advanced analytics, API access |
| Enterprise | Custom Pricing | Unlimited storage, full customization, dedicated support, advanced integrations |
When selecting a DAM software plan, it's important to weigh the specific needs of your event management activities against the features and budget constraints. Look for a plan that not only fits your financial parameters but also provides the necessary tools to effectively manage your digital assets.
Digital Asset Management Software for the Event Sector FAQs
Here are a few frequently asked questions I wanted to cover for you.
Can digital asset management software integrate with other tools used in event management?
Yes, many digital asset management systems offer integration capabilities with other software tools commonly used in event management. This includes customer relationship management (CRM) systems, content management systems (CMS), project management tools, digital experiences software, and marketing automation platforms. Integration allows for a more efficient workflow, as assets can be easily accessed and used across different stages of event planning and execution.
How does digital asset management software improve collaboration among event teams?
Digital asset management software improves collaboration by providing a centralized platform where team members can access and share digital assets in real time. It eliminates the need for back-and-forth emails and reduces the risk of using outdated files. Additionally, it often includes features such as version control, commenting, and approval workflows, which streamline the collaboration process and ensure that everyone is working with the most current assets.
Is digital asset management software scalable for events of different sizes?
Digital asset management software is designed to be scalable, catering to events of various sizes. Whether you’re managing a small corporate meeting or a large-scale conference, cloud-based DAM systems can adapt to the volume of assets and the size of the team. It’s important to choose a provider that offers flexible pricing and scalability options to accommodate your creative teams.
How secure is digital asset management software?
Security is a critical aspect of DAM solution. Reputable DAM systems offer robust security features, including secure cloud storage, encrypted data transfer, and compliance with industry standards such as GDPR. Additionally, they provide user access controls and authentication measures to ensure that only authorized personnel can access sensitive brand assets.
Can digital asset management software track the usage and performance of assets?
Yes, many digital asset management systems include analytics and reporting features that allow you to track the usage and performance of your digital assets. This can include data on how often assets are viewed, downloaded, or shared, as well as which assets are most popular. This information can be invaluable for understanding the impact of your event content and making informed decisions about future asset creation and management.
What kind of support can I expect from digital asset management software providers?
Support offerings can vary between DAM platform providers, but typically you can expect a range of support services. This may include online resources such as help centers and community forums, as well as direct support through email, phone, or live chat. Some providers may also offer dedicated account managers, onboarding assistance, and training programs to ensure you get the most out of your DAM system.
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