10 Melhor software de gestão de projetos de marketing
O melhor software de gestão de projetos de marketing ajuda-o a entregar campanhas e projetos dentro do prazo, do orçamento e do âmbito definidos. Sem esta ferramenta, irá deparar-se com falhas de comunicação com os clientes, prazos não cumpridos e falta de clareza sobre a responsabilidade pelas tarefas — tudo isto pode levar ao fracasso do projeto.
Utilizei os meus 15 anos de experiência em marketing e gestão de projetos para avaliar mais de 25 ferramentas de gestão de projetos de marketing. Leia abaixo a minha análise de cada ferramenta, das principais funcionalidades e dos casos de utilização. Vou ajudá-lo a encontrar a ferramenta certa para melhorar a visibilidade, a responsabilização e a colaboração nos seus projetos de marketing, bem como para acompanhar as cargas de trabalho da equipa, o tempo e o orçamento utilizados e o retorno do investimento do projeto.
Why Trust Our Software Recommendations
Our team has been testing and reviewing software since 2012. As project managers ourselves, we know how difficult—and important—it is to choose the right software.
For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria. We also draw on insights from industry thought leaders and practicing project management experts.
Our reviews reflect our human editorial judgment, not a sales pitch.
Expert reviewers:
Tabela de comparação de software de gestão de projetos de marketing
Esta tabela de comparação resume os detalhes de preços das minhas principais escolhas de software de gestão de projetos de marketing:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for end-to-end solutions | Free plan + 14-day free trial + free demo available | From $9/user/month (billed annually) | Website | |
| 2 | Best for financial performance tracking | 14-day free trial | From $17/user/month | Website | |
| 3 | Best for agencies & professional services | 14-day free trial | From $10/user/month (billed annually) | Website | |
| 4 | Best for creative review and approval workflows | Free plan + 14-day trial + demo available | From $10/user/month (billed annually) | Website | |
| 5 | Best for AI-powered marketing project workflows | Free demo available | Pricing upon request | Website | |
| 6 | Best for full lifecycle service delivery | Not available | Pricing upon request | Website | |
| 7 | Best for AI-driven asset search | Free plan + demo available | From $900/month (billed annually) | Website | |
| 8 | Best robust free plan | Free plan + demo available | From $7/user/month (billed annually) | Website | |
| 9 | Best for various project views | Free plan + 14-day trial + demo available | From $5/user/month | Website | |
| 10 | Best for campaign goals and milestones | Free plan + 15-day trial + demo available | From $4/user/month (billed annually) | Website |
Avaliações do melhor software de gestão de projetos de marketing
Eis as minhas avaliações do melhor software de gestão de projetos para agências de marketing que utilizei.
Best for end-to-end solutions
monday AI Workspace is a configurable work management platform that combines campaign planning, AI-powered workflows, resource management, and cross-team reporting across marketing projects and portfolios.
Who Is monday AI Workspace Best For?
It's a strong fit for mid-market to enterprise marketing operations and in-house agency teams managing multiple concurrent campaigns across cross-functional stakeholders.
Why I Picked monday AI Workspace
monday AI Workspace earns its spot on my shortlist because it's one of the few platforms where I can run a campaign from brief through launch without switching tools. I particularly like the AI Workflow Builder, which lets me chain agents and automations so tasks like brief intake and stakeholder updates run without manual intervention. The Human Approval Block makes this practical: I can embed approval gates directly inside a workflow, routing to the next stage automatically once sign-off lands.
monday AI Workspace Key Features
- Multiple planning views: Switch seamlessly between Gantt, Kanban, calendar, timeline, and table layouts for advanced campaign scheduling.
- Customizable intake forms: Capture, route, and triage creative briefs and marketing requests automatically within your workspace.
- Workload and capacity planning: Visualize and assign team resources based on availability and role across concurrent projects.
- Native marketing stack integrations: Connect directly with tools like Adobe Creative Cloud, HubSpot, Salesforce, and Google Ads to centralize campaign assets and activities.
monday AI Workspace Integrations
monday AI Workspace offers hundreds of native integrations, including Slack, Google Workspace, Microsoft 365, Salesforce, Jira, GitHub, Zoom, Dropbox, HubSpot, and Zendesk. It also supports Zapier and provides an API for custom integrations.
Pros and Cons
Pros:
- Cross-campaign portfolio views improve multi-project visibility
- Intake forms automate creative request routing
- AI-powered brief drafting speeds up campaign kickoff
Cons:
- Automation setup complexity grows with campaign scale
- Native proofing tools lag behind dedicated alternatives
New Product Updates from monday AI Workspace
monday AI Workspace Adds Human Approval Routing
monday AI Workspace adds a human-in-the-loop approval block to AI Workflows, sending approval requests and routing workflow paths based on responses. For more information, visit monday AI Workspace's official site.
Scoro
Best for financial performance tracking
Scoro is a comprehensive work management software designed for different professional services, like marketing. It has a suite of tools to support the delivery of marketing projects from inception to billing.
Why I Picked Scoro
The platform is an all-in-one project management solution that provides control and visibility into every part of your marketing project, like quoting and invoicing, sales pipelines, customer accounts, resource planning, timelines, and task assignments. I liked that Scoro has an intuitive centralized dashboard that provides an overview of all marketing activities, allowing teams to track every campaign from beginning to execution.
Additionally, Scoro offers in-depth analytics and real-time reporting capabilities. Marketing managers can leverage these tools to assess campaign performance against KPIs and adjust strategies in real time.
Scoro Key Features
Scoro offers a variety of other tools that can further improve your team's marketing project management processes.
- Reporting and Analytics: Track and analyze profitability on a client, service, team, or project level with insights into agency performance and financials.
- Automation and Invoicing: Automate repetitive tasks and retainer invoicing to help your agency get paid faster and stay profitable.
- Collaboration Tools: Facilitate communication among team members through discussion threads and comments to keep everyone connected.
- Time and Calendar Management: Use built-in timers and a unified calendar to manage time tracking, meetings, and deadlines.
Scoro Integrations
Integrations include Google Calendar, HubSpot, Jira, Slack, Xero, QuickBooks, Zendesk, WooCommerce, Asana, Dropbox, PayPal, Expensify, Stripe, Mailchimp, Sage Intacct, Microsoft Exchange, and more. You can also connect to other apps through its Zapier integration.
Pros and Cons
Pros:
- Offers multi-currency and entity support
- Combines financials with project operations
- Links quotes directly to project plans
Cons:
- Customization in templates can be limited
- Interface may feel cluttered in deep use
New Product Updates from Scoro
Scoro Adds Time Mobile App and ELI Improvements
Scoro adds the Scoro Time mobile app for iOS/Android to track time anywhere and expands ELI with attachments, smarter filtering, and trigger-based actions. For more information, visit Scoro's official site.
Best for agencies & professional services
Productive is a well-rounded agency management software that gives you the tools and data you need to keep your agency and or professional services business running smoothly.
Danyon Togia, the Founder of the SEO agency Expert SEO, says Productive has been a great fit for his team. "Using Productive felt like finally having my internet, power, and gas bill all with one company," he says. It's made a big difference: "Having everything in one system meant less juggling, more focus, and a smoother workflow across every project for me and my team," he says.
Why I Picked Productive
Productive offers client and prospect management in the sales pipeline, which also lets you manage deal flow and get sales organized. The resource planning feature, time tracker, and task collaboration features help you make sure work is completed on time, bill clients accurately, and keep the team working together. You also get useful reports on profitability and costs to help with finance management, as well as real-time reports on margins, utilization, and individual employees’ or contractors’ history with the company and salary reports.
Productive Key Features
Productive also offers several features that can help you and your team improve your marketing project management processes.
- Task Management: You can streamlines task assignments and progress tracking so your team stays aligned with project goals.
- Client Portal: This provides a dedicated space for clients to view project updates and collaborate, which improves transparency and communication.
- Custom Dashboards: This lets you create personalized project data views and focus on the metrics that matter most.
- AI-Powered Insights: The artificial intelligence features offer predictive analytics and insights that help with proactive decision-making.
Productive Integrations
Integrations include Xero, QuickBooks, HubSpot, Jira, Slack, Zapier, Google Calendar, and Sage.
Pros and Cons
Pros:
- Flags projects trending off budget
- Lets you simulate staffing or budget changes
- Aligns delivery with financial tracking
Cons:
- Steep learning curve for full feature use
- Reporting depth can require setup
New Product Updates from Productive
Productive Adds Voice Dictation, Slack Connector, Proposals, and Overtime
Productive adds voice dictation, a Slack Connector, proposal controls, and overtime tracking. These updates support faster AI interactions, client proposals, and time management. For more information, visit Productive’s official site.
Wrike
Best for creative review and approval workflows
Wrike is a work management platform for marketing teams that combines project tracking, creative intake via request forms, visual proofing, multi-stage approval workflows, resource planning, and campaign calendar views.
Who Is Wrike Best For?
Wrike is a strong fit for marketing teams and agencies that run high-volume creative production and need structured intake, proofing, and approval workflows in one place.
Why I Picked Wrike
I picked Wrike as one of the best because it handles creative review and approval workflows more completely than most tools in this category. I specifically like how request forms capture structured briefs from internal teams or external agencies and route them directly into multi-stage approval chains, with status, approver decisions, and history all tracked in one place. On top of that, Wrike's proofing tool lets me mark up images, PDFs, and video files with inline comments and compare versions side by side, so feedback cycles stay connected to the actual deliverable rather than scattered across email threads.
Wrike Key Features
- Campaign calendar view: Display tasks and projects across multiple campaign layers on a shared calendar, with external sharing via public links.
- Workload charts: See team capacity by user or project over time in hours, percentages, or full-time equivalents, with a backlog box for unassigned work.
- Guest access: Bring agencies, freelancers, and external stakeholders into specific projects with controlled permissions and guest approvals, without requiring full licenses. Available from the Business plan.
- AI-generated project plans: Use Wrike's generative AI to produce task descriptions and full project plans from briefs or kickoff notes, with tasks, owners, and timelines populated automatically.
Wrike Integrations
Wrike connects with 400+ apps, with 60 results in its integrations directory, including HubSpot, Salesforce, Adobe Creative Cloud, Bynder, Mailchimp, Google Ads, Google Sheets, Slack, and Microsoft Teams. It also offers a REST API, webhooks, OAuth 2.0, and Wrike Integrate for custom connectivity.
Pros and Cons
Pros:
- Workload charts expose cross-project capacity
- Request forms route briefs into approval workflows
- Creative feedback stays tied to deliverables
Cons:
- No direct messages for stakeholder coordination
- Proofing and approvals require higher-tier plans
New Product Updates from Wrike
Wrike Expands Gantt Planning, Approvals, and AI Work Intake
Wrike adds cross-project Gantt dependencies, flexible approval routing, and AI work intake through Wrike MCP. These updates give teams more control over planning, decision-making, and incoming work. For more information, visit Wrike’s official site.
Best for AI-powered marketing project workflows
Screendragon is a highly configurable marketing project management software used and loved by Fortune 500 companies and global agencies like Kellogg’s, BP, The International Olympic Committee and McCann World Group.
I recently spoke with Gal Cohen, whose team uses Screendragon on their door repair and installation projects. "It brought all communication, tasks, and timelines into a single platform which has greatly enhanced the capacity of my team," he says. "The capability of having everything under one roof made it very easy to maintain order and deliver within the required deadlines," he explains.
Why I Picked Screendragon
Its AI-enhanced marketing workflows use automation to cut out repetitive tasks, speed up approvals, and simplify complex processes. This frees up creative and marketing teams to focus on higher-value work while keeping projects on track. Alongside its automation capabilities, Screendragon offers an easy-to-use, visual interface and robust end-to-end functionality. Teams also benefit from flexible customization options like branded UX, smart custom forms, personalized dashboards, and advanced permission levels—making it a strong fit for large, global organizations.
Additionally, task management allows for even more flexibility with visual Kanban boards, interactive Gantt charts and list views as options for interfaces.
Screendragon Key Features
Screendragon also offers several other features for marketing project management that cater to your team's needs.
- Customizable Dashboards: These let you personalize your reports and keep important metrics and project statuses front and center.
- Dynamic Forms: With this feature, you can create and modify forms to capture specific project data, and easily gather and analyze information tailored to your team's requirements.
- AI Resource Forecasting: This feature helps you predict and allocate resources effectively and minimize the risk of underutilization or overloading team members.
- Template Library: You get access to over 100 templates and samples that provide your team with a head start on projects, help maintain consistency, and save time on setup.
Screendragon Integrations
Integrations include leading ERP systems such as SAP and PeopleSoft. It offers thousands of integrations with popular apps through Zapier like Jira, Trello, Slack, Box, Google Drive, Office 365 and Microsoft Dynamics. It also has an open API that lets you set up custom integrations with any system.
Pros and Cons
Pros:
- Links creative reviews to project flows
- Enforces governance through audit trails
- Automates workload balancing across team members
Cons:
- Some modules may be overkill for small teams
- Setup and implementation require deep planning
New Product Updates from Screendragon
Screendragon Unveils New AI Hub
Screendragon introduced AI Hub, a new capability that lets teams build and manage AI agents directly within workflows. The update helps marketing teams automate tasks, maintain governance controls, and scale AI-driven operations more efficiently. For more information, visit Screendragon's official site.
Kantata
Best for full lifecycle service delivery
Kantata is a work management solution tailored to the needs of agencies and professional services teams. It helps you keep campaigns, client projects, and resources aligned in one place so your team can deliver work on time, on budget, and at scale.
I recently spoke with Cal Singh, the Head of marketing and partnerships at Equipment Finance Canada, about his team's use of Kantata. "We specifically used Kantata for keeping all the moving pieces of a marketing project tidy in one place," he says. This had a positive impact on projects and team morale: "We can see tasks, deadlines and team workloads together, making managing campaigns and partnerships (and our stress levels) clear and manageable," he explains.
Why I Picked Kantata
Kantata stood out to me because it unifies your projects, resources, and financials in a single system, supports the entire project lifecycle, and gives you a clear view of profitability and performance.
Its people-centric resource planning tools also make sure your designers, copywriters, and account managers are allocated effectively based on skill and availability, reducing burnout and improving outcomes. With real-time visibility into campaign progress, budget burn, and portfolio health, plus built-in business intelligence dashboards, your team can track productivity and client satisfaction while staying collaborative.
Kantata Key Features
Kantata offers several additional features that cater to marketing project management needs
- Project Templates: You can simplify project setup with customizable templates that are designed for various marketing activities, maintain consistency, and save time.
- Task Management: This lets you organize and prioritize tasks with ease, so you can provide your team with clear direction and improve overall productivity.
- Collaboration Tools: You can improve communication among team members and clients and foster a collaborative environment that drives project success.
- Reporting and Analytics: You can access detailed reports and analytics to monitor project performance, easily adjust strategies, and meet objectives.
Kantata Integrations
Integrations include Slack, Sage, Quickbooks, Expensify, BambooHR, NetSuite, Jira, Salesforce, Xero, and Google Workspace.
Pros and Cons
Pros:
- Supports multiple currencies and entities
- Unifies planning, delivery, and finance
- Detects project risk ahead of time
Cons:
- Customization complexity can increase with scale
- Implementation may require outside support
New Product Updates from Kantata
Kantata Adds Access Group Change History
Kantata adds Access Groups History, letting account administrators track changes to group details, membership, and permissions in Recent History. The update also makes these events available through the Subscribed Events API for broader monitoring. For more information, visit Kantata’s official site.
Air
Best for AI-driven asset search
Air is a marketing project management platform built to centralize creative operations, helping teams manage, organize, and scale campaigns more efficiently. It combines digital asset management, workflow automation, and approval tracking into one visual workspace, making it easier for marketing teams to find, share, and deliver content on brand and on time.
Why I Picked Air
I picked Air because it gives marketing teams a highly visual workspace to manage design files, videos, and documents. The AI-driven search stood out to me, as it lets you find assets by color, object, or even spoken dialogue, which is a big advantage when you’re managing thousands of campaign materials.
I also liked Air’s version stacking, which helps you keep every iteration of creative work organized without losing original files. For marketing teams juggling multiple campaigns, Air’s ability to connect collaboration, approvals, and content access in one place makes it a strong fit.
Air Key Features
Air offers several other features that teams working on marketing projects can make use of.
- Collaborative Workspaces: This provides a shared space where ideas and feedback can flow freely and lets your team members collaborate in real-time.
- Automated Workflows: You can streamline repetitive tasks by setting up automated processes that make sure projects move smoothly from one stage to the next without manual intervention.
- Custom Permissions: This lets you control who sees and edits what by setting custom permissions so sensitive information is only accessible to the right team members.
- Integrated Feedback Tools: You can gather and manage feedback directly on visual assets and reduce the back-and-forth typically associated with email chains and meeting notes.
Air Integrations
Integrations include HubSpot, Google Sheets, ClickUp, Shopify, Asana, ChatGPT (OpenAI), Atom, Slack, monday.com, Gmail, Dropbox, and Instagram for Business.
Pros and Cons
Pros:
- Facial recognition improves asset organization
- Version stacking maintains project consistency
- AI-driven search enhances content findability
Cons:
- Limited customization options for project workflows
- Software occasionally experiences stability issues
New Product Updates from Air
Air Showcases Introduces Custom Branding, Content Blocks, and Sub-Pages
Air Showcases now support custom branding, content blocks, sub-pages, and saved default layout settings, plus more control over removing items and branding options for Enterprise. For more information, visit Air's official site.
ClickUp
Best robust free plan
ClickUp is a marketing project management software for managing marketing tasks, campaigns, docs, and clients in one place. The software makes it easy to collaborate with your team, work with clients & contractors, connect your data, and create dashboards to gain data-driven insights from any workflow.
I recently spoke with Maryse Marius, a project manager and ClickUp expert. According to her, "for marketing, ClickUp's tagging and categorization tools help keep projects organized...I feel organized even when juggling multiple clients and deadlines."
Why I Picked ClickUp
Its highly customizable views allow you to visualize marketing campaigns and accounts on lists, Kanban boards, Gantt charts, calendars, and more. Task management features include task checklists, subtasks, and task templates, as well as the ability to filter, sort, search for, easily reorder, and view tasks in the manner most convenient for the team.
Additionally, it includes a native time tracker that your team can use to report on their work, and reporting features with the ability to create custom dashboards, and six built-in report types for team reporting. You can also design custom forms to collect client info, get approval, and distribute information. Custom statuses and automation enable you to establish an efficient intake system for affiliate sign-ups, client onboarding, co-marketing collaboration requests, and more.
ClickUp also features proofing and annotation capabilities for proofing, marking up, and approving files. You can assign comments for requested changes and approve them in real time.
ClickUp Key Features
ClickUp also offers several other features that can help you and your team better manage your marketing projects.
- Time Tracking: This lets your team monitor how much time is spent on various tasks and helps you optimize productivity and meet project deadlines.
- Goal Setting: ClickUp lets you to set, track, and achieve marketing objectives to maintain alignment with your broader business strategy.
- Task Prioritization: You can easily organize tasks by priority and make sure the most critical marketing activities are addressed first.
- Templates: ClickUp provides a variety of pre-built templates for marketing projects that let you quickly set up campaigns and standardize processes across your team.
ClickUp Integrations
Integrations include Slack, G Suite, and Dropbox, as well as over 1,000+ integrations through Zapier.
Pros and Cons
Pros:
- Versioning gives safety nets for docs
- Scaling later doesn’t break existing setup
- Custom views let you see work your preferred way
Cons:
- Complexity of automations & workflows can grow fast
- Some guest permissions restricted
New Product Updates from ClickUp
ClickUp Adds Meetings Hub, Super Agent Templates, and ZoomInfo Integration
ClickUp adds a searchable Meetings Hub, new ways to clone and template Super Agents, and a ZoomInfo integration through the App Center. These updates improve meeting retrieval, agent reuse, and access to sales intelligence. For more information, visit ClickUp’s official site.
Hive
Best for various project views
Hive is a project management tool and collaboration platform that powers companies like Starbucks, Uber, WeWork, and IBM. Hive is the world's first community built software, with a roadmap comprised entirely of customer-voted features.
Why I Picked Hive
With flexible project views, dependencies, and thousands of integrations, Hive streamlines your work in one centralized platform and offers much more than just Gantt charts. Used by teams of varying sizes, from 10 people to 1,000, Hive is a great option for a marketing team with for a diverse range of work styles.
Hive’s time-tracking, analytics, and flexible view capabilities allow for a transparent understanding of other team member’s work and upcoming projects. Hive also has full email integrations within their project management tool, which allows you to send and receive Gmail and Outlook messages from the app. Choose Hive if you’re in the market for a well-laid-out, comprehensive tool that can be scaled up or down based on team needs.
Hive Key Features
Hive offers a suite of additional features that are tailored for marketing teams.
- Proofing & Approvals: You can streamline the design feedback process with tools that centralize comments and revisions.
- Goals: This lets you set and visualize project milestones to make sure your marketing campaigns stay on track.
- Forms: You can collect feedback and client requests effortlessly, which facilitates better communication and project alignment.
- Resourcing: This lets you manage team assignments and visualize availability to maintain optimal resource allocation for your marketing projects.
Hive Integrations
Integrations include over a thousand third-party apps but requires a paid plan through Zapier to do so.
Pros and Cons
Pros:
- Provides project templates for consistent campaign execution
- Built-in client portals for improved communication and transparency
- Provides customizable workflows to fit diverse marketing needs
Cons:
- Complexity in setup requires onboarding time
- Limited customization in certain dashboard elements
Best for campaign goals and milestones
Zoho Projects is a cloud-based project management platform that's well-equipped for marketing teams. It has customizable features like individual views, custom project fields, project templates, and a reporting dashboard.
I spoke with Martin Cox, Director at the agency Postino, about how he and his team use this tool. "The software itself is fabulous—it is thorough, well put together, and seriously capable as a project management solution," he says. He mentioned a steep learning curve, but says it's a great tool "if you can get past this."
Why I Picked Zoho Projects
Marketing teams can break down their campaigns into smaller projects, tasks, and subtasks, which can be defined and assigned to the appropriate team members. Milestones and goals help team members see the bigger picture and track the progress and impact of their larger initiatives. Users can design visual workflows with the drag-and-drop Blueprints feature which can be saved and re-used for future projects.
The software's features cover project planning, scheduling, budgeting, and reporting. Marketing teams can use these tools to keep their projects and campaigns within budget, monitor their progress, and track each team member's time. Document collaboration allows marketing teams to easily organize and work on files with version control, notes, and revision history. The dashboard has pre-built and custom reporting abilities, allowing users to track the KPIs that are most important for them.
Zoho Projects Key Features
There are several other features of Zoho Projects that cater to the specific requirements of marketing teams.
- Integrations: Zoho Projects can connect seamlessly to other Zoho applications like CRM and analytics tools, which helps improve your overall project management process.
- Cloud Storage: This centralizes documents for easy access and organization and makes sure your team can collaborate effectively without the hassle of disorganized files.
- Custom Views and Dashboards: You can personalize your workspace for efficient task management and get a tailored project overview that suits your team's unique workflow.
- Recurring Tasks: This makes scheduling your recurring marketing activities easy, lets you automate repetitive tasks, and frees up your team to focus on more strategic initiatives.
Zoho Projects Integrations
Integrations include Box, Dropbox, GitHub, Google Workspace, Microsoft Teams, Slack, and Zendesk.
Pros and Cons
Pros:
- Resource workload insights built in
- Automated task transitions via blueprint rules
- Milestone visibility baked into project plans
Cons:
- AI features may need setup or configuration
- Some advanced features require higher plans
New Product Updates from Zoho Projects
Zoho Projects Adds CodeX Scripts for Custom Modules
Zoho Projects now supports CodeX Scripts for custom modules, enabling conditional logic and rules for creating, updating, and deleting records. For more information, visit Zoho Projects' official site.
Outro software de gestão de projetos de marketing
Se não encontrou acima o que procurava, eis mais algumas opções sólidas.
- Quickbase
For code-free automations
- Enji
For solopreneurs and small business marketing
- Miro
For visual collaboration
- Kintone
For building custom marketing apps
- Workzone
For intake, proofing and reviews
- Teamwork.com
For project visibility
- Adobe Workfront
For project workflows
- Bonsai Agency Software
For end-to-end agency projects
- Basecamp
For project boards
- Planview AdaptiveWork
For digital marketing
- Function Point
For usability and user experience
- Ravetree
For all-in-one marketing operations
- Workamajig Platinum
For teams of all sizes
- Height
For client collaboration
- GoodDay
For diverse project management methodologies
- RoboHead
For feedback collection features
Veja o nosso vídeo sobre as 5 principais ferramentas de gestão de projetos de marketing!
Avaliações relacionadas de software de gestão de projetos
Se ainda não encontrou aqui o que procurava, consulte estas outras ferramentas relacionadas que testámos e avaliámos:
- Software de gestão de projetos
- Software de projetos de produção de vídeo
- Software de gestão de recursos
- Software de automatização de fluxos de trabalho
- Software de controlo de tempo
- Software de gestão de tarefas
- Ferramentas de colaboração
- Software de gestão de projetos de relações públicas
- Software de gestão de projetos de SEO
How I Evaluate Marketing Project Management Software
I evaluate tools across two layers: baseline requirements like campaign planning and creative proofing, and the differentiators that distinguish one option from another.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score as a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.
- Campaign Planning & Scheduling: I check whether you can map a multi-channel campaign across Gantt, calendar, and board views with dependencies and milestones between tasks.
- Creative Workflow & Proofing: The review cycle matters—I look for visual annotations, version comparison, and structured approval routing for assets like ads and landing pages.
- Marketing Resource Management: Balancing workloads across designers, copywriters, and strategists requires capacity views, so I evaluate how each tool surfaces utilization data.
- Digital Asset Management: Teams juggle hundreds of files per campaign. I look for centralized asset libraries with versioning, tagging, and permissions beyond basic file attachments.
- Marketing Stack Integrations: A tool should connect to your creative apps, CRM, MAP, and social platforms—tools like Asana, monday.com, and Wrike each handle this differently.
- Marketing Reporting & Dashboards: I evaluate whether dashboards go beyond task completion to cover timeline health, team utilization, and campaign-level KPIs in one view.
Once I have a list of tools that meet the criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Intake automation is a big differentiator. When a product manager submits a campaign request through a structured form that auto-generates tasks and routes them to the right team, it cuts the back-and-forth that slows down kickoffs. I also evaluate AI capabilities—some tools now draft briefs or summarize feedback threads, which saves real time during review cycles. Stakeholder portals matter too, especially for teams fielding requests from sales or executives who need project visibility without a full license.
Beyond Features
I consider how well a tool fits your specific marketing team structure. A five-person content team has very different needs than a 50-person in-house agency running concurrent campaigns across brands. Time-to-value matters too—I look for prebuilt marketing templates like campaign launch playbooks and editorial calendars that get teams running fast. Pricing transparency rounds out my evaluation, particularly how vendors handle reviewer and stakeholder seats, since marketing teams typically have far more collaborators than licensed users.
Como escolher software de gestão de projetos de marketing
Ao elaborar a lista final, experimentar e selecionar software de gestão de projetos de marketing, considere o seguinte:
- Que problema está a tentar resolver? Comece por identificar a lacuna nas funcionalidades de gestão de projetos de marketing que está a tentar colmatar, para clarificar as funcionalidades e capacidades que o software de gestão de projetos de marketing precisa de disponibilizar.
- Quem terá de o utilizar? Para avaliar os custos e os requisitos, considere quem irá utilizar o software e de quantas licenças irá precisar. Terá de avaliar se apenas a equipa de marketing necessitará de acesso ou se será toda a organização. Quando isso estiver claro, vale a pena considerar se está a dar prioridade à facilidade de utilização para todos ou à rapidez para os utilizadores avançados.
- Com que outras ferramentas precisa de funcionar? Clarifique que ferramentas está a substituir, que ferramentas irão permanecer e com que ferramentas terá de fazer a integração, como software de contabilidade, CRM ou recursos humanos. Isto pode ser tão específico como procurar software de gestão de projetos que se integre com o Salesforce ou simplesmente software de gestão de projetos com CRM em geral. Terá de decidir se as ferramentas terão de se integrar entre si ou, em alternativa, se poderá substituir várias ferramentas por uma única ferramenta consolidada de gestão de projetos de marketing digital.
- Que resultados são importantes? Considere o resultado que o software precisa de proporcionar para ser considerado um sucesso, que capacidade pretende obter, o que quer melhorar e como irá medir o sucesso. Por exemplo, um resultado poderá ser a capacidade de obter maior visibilidade sobre o desempenho.
- Como funcionaria na sua organização? Considere a seleção do software em conjunto com os seus fluxos de trabalho e a sua metodologia de execução. Avalie o que está a funcionar bem e as áreas que estão a causar problemas. Cada empresa é diferente — não presuma que, por uma ferramenta ser popular, irá funcionar na sua organização.
Tendências no software de gestão de projetos de marketing
Estas tendências não só demonstram o ritmo acelerado da inovação, como também destacam as áreas em que as equipas de marketing procuram maior funcionalidade e eficiência.
- Maior utilização de realidade aumentada (AR) e realidade virtual (VR): cada vez mais ferramentas de gestão de projetos de marketing estão a integrar tecnologias de realidade aumentada e realidade virtual para oferecer experiências imersivas de planeamento e visualização. Isto representa uma mudança para processos de planeamento mais envolventes e experienciais no software de gestão de projetos para agências de marketing.
- Funcionalidades de acompanhamento da sustentabilidade: em linha com a importância crescente da responsabilidade social empresarial, algumas das melhores ferramentas de gestão de projetos de marketing estão a incorporar funcionalidades que ajudam as equipas a acompanhar a sustentabilidade das suas campanhas. Isto inclui a monitorização da pegada de carbono, da utilização sustentável de recursos e do aprovisionamento ético. Cada vez mais ferramentas para agências de publicidade fornecem informações sobre o impacto ambiental das atividades de marketing.
- Cadeia de blocos para maior segurança e transparência: as plataformas de gestão de projetos de marketing estão a disponibilizar tecnologia de cadeia de blocos para ajudar com a segurança e a transparência, sobretudo em áreas como a orçamentação e os gastos. Ao utilizar a cadeia de blocos, estas ferramentas de gestão de projetos para marketing podem fornecer registos invioláveis de transações e alterações aos projetos, o que promove a confiança entre as partes interessadas e mantém os dados de marketing seguros.
- Assistentes de IA personalizados para o planeamento de marketing: muitas ferramentas disponibilizam agora assistentes de IA personalizados para a gestão de projetos de marketing. Estes assistentes oferecem orientação personalizada, automatizam a definição de prioridades das tarefas e fornecem informações com base na análise de dados.
- Integração com plataformas de comércio eletrónico: à medida que o comércio eletrónico continua a dominar o panorama do retalho, as ferramentas de gestão de projetos de marketing oferecem cada vez mais integrações diretas com as principais plataformas de comércio eletrónico. Isto permite-lhe planear, executar e monitorizar facilmente campanhas diretamente associadas aos canais de vendas online. Esta realidade reflete a necessidade crescente de alinhar estreitamente os esforços de marketing com os resultados das vendas.
O que é o software de gestão de projetos de marketing?
O software de gestão de projetos de marketing é uma ferramenta que ajuda as equipas de marketing a planear, executar e acompanhar os seus projetos e campanhas. Combina funcionalidades de gestão de projetos, como a atribuição de tarefas, a alocação de recursos e o acompanhamento do progresso, com funcionalidades utilizadas pelas equipas de marketing, como calendários de marketing, modelos de campanhas e gestão de recursos para materiais de marketing e de marca.
O software de gestão de projetos é um tipo de software para agências de marketing que ajuda a gerir melhor as cargas de trabalho, cumprir prazos e alcançar objetivos de marketing, o que resulta em campanhas mais bem-sucedidas e com um impacto significativo no público-alvo.
Funcionalidades do software de gestão de projetos de marketing
Ao selecionar software de gestão de projetos de marketing, esteja atento às seguintes funcionalidades essenciais:
- Gestão de tarefas: Pode organizar, atribuir e definir prioridades para as tarefas, para que a sua equipa saiba o que precisa de ser feito e quando. Isto ajuda todos a manterem-se no caminho certo e a cumprirem os prazos.
- Ferramentas de colaboração: Você e a sua equipa podem comunicar, partilhar atualizações e trabalhar em documentos em conjunto, em tempo real, para que todos se mantenham ligados e os projetos avancem sem problemas.
- Alocação de recursos: Isto permite monitorizar e atribuir recursos (por exemplo, pessoas, tempo ou orçamentos), evitar estrangulamentos e tirar o máximo partido dos talentos da sua equipa.
- Registo de tempo: Pode acompanhar quanto tempo demoram as tarefas e os projetos, o que ajuda no planeamento futuro e permite perceber onde a sua equipa pode trabalhar de forma mais eficiente.
- Partilha e armazenamento de ficheiros: Isto permite carregar, armazenar e partilhar ficheiros de projetos, para que todos tenham acesso fácil às versões mais recentes.
- Modelos de projeto: Pode utilizar modelos prontos a usar para iniciar rapidamente os projetos, uniformizar os seus fluxos de trabalho e evitar reinventar a roda sempre que necessário.
- Calendário e agendamento: Isto permite centralizar reuniões, prazos e marcos num calendário partilhado, para que toda a equipa possa ver o que se aproxima e planear em conformidade.
- Acompanhamento do orçamento: Pode monitorizar as despesas dos projetos e manter-se dentro do orçamento, registando custos, identificando atempadamente os excessos e tomando decisões inteligentes sobre os gastos.
Funcionalidades comuns de IA no software de gestão de projetos de marketing
Para além das funcionalidades padrão do software de gestão de projetos de marketing acima mencionadas, muitas destas soluções estão a incorporar funcionalidades de IA, como:
- Definição automática de prioridades das tarefas: Pode utilizar a IA para analisar prazos, carga de trabalho e dependências e, em seguida, definir automaticamente as prioridades das tarefas, mantendo o trabalho importante em destaque.
- Previsão dos prazos dos projetos: Isto permite utilizar a IA para prever datas de conclusão, analisando o desempenho passado e o progresso atual, para que possa definir expectativas realistas.
- Otimização inteligente de recursos: Esta ferramenta de IA pode analisar as competências, a disponibilidade e a atividade anterior da sua equipa para recomendar a melhor alocação de recursos para cada projeto.
- Sugestões e otimização de conteúdos: Esta funcionalidade de IA pode recomendar títulos, palavras-chave ou elementos de design para campanhas de marketing, com base no que é tendência ou comprovadamente eficaz.
- Relatórios automáticos: Pode utilizar a IA para reunir métricas essenciais e criar relatórios fáceis de interpretar, que fornecem informações imediatas sobre o estado do projeto.
Vantagens do software de gestão de projetos de marketing
De seguida, apresento cinco vantagens principais que o melhor software de gestão de marketing oferece aos utilizadores e às organizações:
- Colaboração melhorada: Os membros da equipa podem comunicar e colaborar em tempo real. Ao utilizar uma ferramenta de gestão de projetos para marketing, elimina as barreiras de comunicação e coloca todos em sintonia e a trabalhar em conjunto, independentemente da sua localização física.
- Aumento da produtividade: A automatização e os processos simplificados libertam tempo para que os membros da equipa se concentrem em tarefas mais estratégicas e criativas, o que aumenta a produtividade e a eficiência gerais da organização.
- Maior visibilidade dos projetos: Com painéis de controlo e funcionalidades de relatórios em tempo real, as partes interessadas obtêm uma visão abrangente do progresso dos projetos. Isto permite tomar rapidamente decisões informadas, ajustar as estratégias conforme necessário e garantir que os projetos estão no caminho certo para cumprir os prazos e objetivos.
- Melhor gestão de recursos: O software permite atribuir e acompanhar melhor os recursos, incluindo orçamentos, tempo e pessoal. Uma gestão eficaz dos recursos ajuda as organizações a otimizar a sua utilização, reduzir o desperdício e garantir que os projetos são concluídos dentro das limitações orçamentais.
- Escalabilidade: O software de gestão de projetos de marketing pode acompanhar o crescimento da sua empresa e acomodar mais utilizadores, projetos e complexidade ao longo do tempo. Isto permite continuar a utilizar o sistema à medida que a empresa cresce e evitar alterações ou atualizações de software dispendiosas e demoradas.
Custos & preços do software de gestão de projetos de marketing
Eis uma análise das opções de planos comuns para o ajudar a tomar uma decisão informada:
Tabela de comparação de planos para software de gestão de projetos de marketing
| Tipo de plano | Preço médio | Funcionalidades comuns |
|---|---|---|
| Gratuito | $0 | Acesso para um número limitado de utilizadores, funcionalidades básicas de gestão de projetos, espaço de armazenamento limitado, apoio da comunidade |
| Básico | $10-20 por utilizador/mês | Acesso para mais utilizadores, ferramentas avançadas de gestão de projetos, integrações com outras ferramentas, funcionalidades básicas de elaboração de relatórios, apoio por e-mail |
| Profissional | $20-50 por utilizador/mês | Funcionalidades avançadas de gestão de projetos, painéis e relatórios personalizáveis, ferramentas de colaboração, apoio prioritário, maior espaço de armazenamento |
| Empresarial | Preços personalizados | Personalizável de acordo com a dimensão e as necessidades da organização, funcionalidades avançadas de segurança, gestor de conta dedicado, integração inicial e formação contínua, armazenamento e integrações ilimitados |
Perguntas frequentes sobre software de gestão de projetos de marketing
Encontre respostas para perguntas frequentes sobre este tema.
Como pode o software de gestão de projetos de marketing ajudar a minha equipa a colaborar melhor?
O software de gestão de projetos de marketing ajuda a sua equipa a colaborar ao centralizar a comunicação, os ficheiros e o feedback numa única plataforma. Pode atribuir tarefas, partilhar atualizações e dar feedback sobre materiais criativos sem ter de alternar constantemente entre aplicações. As notificações e os calendários partilhados mantêm todos alinhados e reduzem os mal-entendidos.
A maioria das ferramentas disponibiliza funcionalidades como tópicos de comentários, fluxos de trabalho de aprovação e controlo de versões de documentos, para que a sua equipa possa trabalhar em conjunto de forma eficiente — mesmo que a equipa trabalhe remotamente.
As ferramentas de gestão de projetos de marketing podem integrar-se com outras plataformas de marketing (como CRM, e-mail e DAM)?
Sim, a maioria das ferramentas de gestão de projetos de marketing pode integrar-se com plataformas populares, como CRM, ferramentas de marketing por e-mail e sistemas de gestão de ativos digitais. Isto permite sincronizar contactos, automatizar a criação de tarefas com base nos planos das suas campanhas de marketing e aceder a materiais criativos sem sair do painel do projeto.
Antes de escolher uma ferramenta, consulte a lista de integrações. Também pode utilizar ferramentas como o Zapier para criar integrações personalizadas caso não esteja disponível uma ligação direta.
Qual é a melhor forma de integrar a minha equipa de marketing num novo software de gestão de projetos?
Para integrar a sua equipa no novo software, comece por disponibilizar uma breve sessão de formação ou uma apresentação em vídeo das funcionalidades que a sua equipa utilizará com mais frequência. Configurem juntos o primeiro projeto em direto, para que os membros da equipa vejam a ferramenta em ação. Atribua tarefas simples e incentive a colocação de perguntas.
Partilhe guias ou folhas de consulta para referência. O apoio contínuo e a valorização dos êxitos — como um feedback mais rápido ou prazos claros — podem motivar a sua equipa a adotar a nova plataforma.
Como acompanho o desempenho das campanhas e os prazos utilizando software de gestão de projetos de marketing?
Pode utilizar funcionalidades do software de gestão de projetos de marketing, como painéis de projetos, cronogramas e relatórios personalizáveis, para acompanhar as suas campanhas de marketing do início ao fim.
Defina marcos e prazos claros para cada fase. Muitas ferramentas permitem associar KPIs ou métricas diretamente aos projetos, para que possa monitorizar o desempenho em tempo real. Os lembretes automáticos e as barras de progresso ajudam a identificar possíveis atrasos antecipadamente.
Que ferramentas de gestão de projetos de marketing são adequadas para equipas remotas ou distribuídas?
Muitas ferramentas de gestão de projetos de marketing são concebidas tendo em conta equipas remotas e distribuídas. Procure funcionalidades como chat em tempo real, integração de vídeo, partilha de ficheiros e acesso baseado na nuvem a partir de qualquer dispositivo. As ferramentas com gestão de fusos horários, comunicação assíncrona e aplicações móveis também facilitam a ligação e a produtividade das equipas remotas.
Quão seguros estão os meus dados de marketing ao utilizar software de gestão de projetos?
A maioria das plataformas de gestão de projetos de marketing conceituadas disponibiliza funcionalidades de segurança robustas, como encriptação de dados, permissões baseadas em funções e cópias de segurança regulares. Escolha ferramentas com certificações de conformidade relevantes para o seu setor (por exemplo, RGPD ou SOC 2). Consulte a política de privacidade de dados do fornecedor e informe-se sobre as opções de registos de auditoria ou início de sessão único, que são excelentes ferramentas para manter os seus dados de marketing seguros.

