8 Digital Asset Management Demos To Help You Choose The Right DAM
A software demo is a critical part of the process of choosing software. To that end, I’ve rounded up some demo videos for the most popular digital asset management software tools on the market.
As you’re perusing these, keep an eye out for key features you’re looking for, how user-friendly and clean the interface is, and whether the tool offers integrations with your existing tech stack.
1. Bynder
This digital asset management demo showcases Bynder. The video gives viewers a full tour of Bynder’s interface and features, including sharing assets with external collaborators, setting up custom taxonomies and metadata, and setting things like access controls and expiration dates for specific assets.
The demo also gets into the details of Bynder’s comprehensive search capabilities—users can find assets by keyword search or through specific filters such as terms of use, size, file type (e.g. image files, audio files, video files, etc.), and even color.
One other cool feature that's demonstrated is the ability to share files without saving them in the DAM software. This is useful if you need a quick way to transfer files to other team members or external collaborators.
If you’re interested in choosing Bynder as a DAM solution, this demo provides a solid overview of what you can expect while using the tool. Check out Bynder pricing information, or a list of Bynder alternatives.
2. Brandfolder
This demo covers Brandfolder, another popular digital asset management tool.
It shows viewers how to drag and drop to upload assets, set publish and expiration dates for specific media assets, and make all manner of edits to those assets, such as formatting, converting, cropping, and watermarking, within the platform itself.
Brandfolder’s demo also showcases the tool’s artificial intelligence (AI) capabilities, including AI-assisted organization, sorting, and tagging.
Viewers get a quick look at Brandfolder’s integrations, such as Adobe Photoshop, as well as its search functionality, which allows you to search by keyword and pin specific tags or filters that you can use as shortcuts.
If Brandfolder is on your DAM shortlist, this demo provides a solid overview of the tool’s key features and integrations. Check out Brandfolder pricing information, or a list of Brandfolder alternatives.
3. Acquia DAM
This Acquia DAM demo covers both the tool’s digital asset management and product information management (PIM) capabilities.
Formerly known as Widen, Acquia uses a fictional example of a company to demonstrate several key features in this demo. These include user access control, the available customizations within the software (which don’t require coding), and automations for tagging using AI.
The video also demonstrates Acquia’s search functionality, which includes the ability to save searches, as well as bulk edit and import capabilities.
Also featured are the tool’s extensive permissions and access controls (e.g read-only files vs editable files). Admins can set rights management and usage guidelines for specific assets, create custom formats that can be downloaded by other team members, and provide specific users with the ability to crop assets, manage versions, and view audit trails.
If you’re interested in Acquia DAM, this demo will help you make sure that it has all the features and functionality you’re looking for. Check out Acquia DAM pricing information.
4. Adobe Experience Manager Assets
This demo for Adobe Experience Manager Assets takes viewers through a typical DAM software use case: uploading, organizing, and using photos for a marketing campaign.
After a bit of a sales pitch (which you can skip by starting at the 3:13 mark), this video demonstrates how a marketing manager or project manager would upload, sort, and tag marketing assets, and then make basic edits to those assets, like flipping or cropping them, before handing them off to a member of their design team for further edits.
This video also demonstrates how the tool’s integrations with other tools in the Adobe family, such as Workfront and Photoshop, provide marketing teams with a complete workflow (PS: if you're using Workfront and it's not working out, you can find alternatives to Workfront here).
Assets stored in Adobe Experience Manager Assets can be worked on directly in other Adobe tools, and are then automatically saved in Adobe Experience Manager Assets (with proper version control management included).
If you want to learn more about Adobe Experience Manager Assets, this demo will help you make sure that it has all the features and functionality you’re looking for.
5. Cloudinary
This demo covers Cloudinary, another digital asset management platform on the market that is designed to help users centralize, organize, manage, and optimize digital assets like images and videos across various websites.
The demo focuses specifically on using Cloudinary with WordPress, and highlights features such as digital asset storage, optimization, and integrations with other platforms.
It walks through the process of setting up a Cloudinary account, connecting it to a WordPress site via a plugin, and using Cloudinary's powerful API for media management.
If you’re considering Cloudinary in your search for a digital asset management solution, this demo will help you make sure that it has all the features and functionality you’re looking for. Check out this list of Cloudinary alternatives if you’re in the market for something else.
6. Aprimo
This video introduces Aprimo, a digital asset management system and brand management platform designed to streamline the creation and delivery of on-brand, omnichannel experiences.
Key features that are demonstrated (starting at the 0:52 time stamp) include self-service brand portals, brand guidelines, and brand templates, which let users create localized content and brand assets that ultimately increase brand consistency.
The focus of this demo is Aprimo’s brand templates, and it shows how administrators can manage and customize InDesign templates and designate editable sections like text, images, and logos for specific local market needs.
If you’re considering Aprimo as a potential digital asset management solution, this demo will help you make sure that it has the key features and functionality that fit your use case.
7. Brightspot
This demo video covers Brightspot, a joint content management system (CMS) and DAM system that offers robust image support, including both image upload and editing capabilities.
The video demonstrates the software’s capabilities in drag-and-drop uploads and various editing features like adjusting brightness, contrast, and rotating images.
The video also showcases Brightspot’s integration with Amazon Rekognition for metadata services, which allows for automatic identification of people, text, and other elements in images.
Users can also set specific focus points and apply custom crops to images, enhancing the flexibility of their media management.
If you’re considering Brightspot, this demo will help you make sure it’s right for your use case. Check out Brightspot pricing information here.
8. Filecamp
This demo video introduces Filecamp, a digital asset management (DAM) tool designed to help users efficiently manage, use (and reuse), and share assets.
Key features highlighted in this demo include easy navigation through the platform, downloading and uploading files, and creating folders. The demo also covers how to share files and folders via direct links, search for specific files and folders, and add comments to files for better collaboration.
If you’re considering Filecamp in your search for a digital asset management tool, this demo will help you make sure that it has all the features and functionality you’re looking for. Check out Filecamp pricing information here.
Get more help with choosing a digital asset management system here.
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