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Brandfolder is a digital asset management (DAM) platform that allows businesses to efficiently store, manage, and distribute their marketing materials and digital assets. It offers a centralized repository for all your digital files and ensures easy access for your team.

However, this guide is for you if you're seeking alternatives due to specific feature needs, budget limitations, or a preference for a different user interface. Choosing the right DAM platform can significantly impact your team's productivity and efficiency. Here are my top recommendations for the best Brandfolder alternatives.

What Is Brandfolder?

Brandfolder is a digital asset management platform designed to help organizations efficiently store, manage, and share their brand assets. It caters to the needs of marketing teams, creative professionals, and brand managers, ensuring brand consistency across all channels. By providing a centralized repository for all brand-related materials, Brandfolder enables users to easily access and utilize assets such as logos, images, videos, and documents. 

This centralization simplifies asset distribution and collaboration, allowing team members to work together. Additionally, the platform includes tools for version control, metadata tagging, and advanced search capabilities, further enhancing brand asset management effectiveness.

Why Look For Brandfolder Alternatives?

You might be looking for an alternative to Brandfolder if you have the following.

  • Cost Concerns: Brandfolder's pricing is beyond your budget.
  • Feature Set: You seek specific features that Brandfolder does not offer.
  • User Experience: You prefer a more intuitive or different user interface.
  • Integration Needs: You require better compatibility with your existing tech stack.
  • Customer Support: You want more responsive or complete customer service.

Alternatives to Brandfolder may provide features and benefits that align with your organization's needs and constraints. 

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Brandfolder Alternatives Pricing Summary

This comparison chart outlines the pricing details of my top Brandfolder alternatives. It’s designed to help you identify the best option for your budget and business requirements.

Tools Price
Cloudinary From $89/month (billed annually for 3 users)
Frontify Pricing upon request
IntelligenceBank From $438/month (billed annually)
Aprimo Pricing upon request
ioMoVo From $7/user/month (min 5 seats)
Microsoft SharePoint From $5/user/month
Infomaze DAM Pricing upon request
Lytho From $1780/year/user
Nuxeo Pricing upon request
Adobe Bridge Pricing upon request
Compare Software Specs Side by Side

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

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Best Brandfolder Alternatives Reviews

Here are my detailed reviews and analysis of various alternatives to Brandfolder for digital asset management software. This section includes the advantages and disadvantages of each tool, its features, and optimal use cases.

Best for AI-powered media workflows

  • Free plan available
  • From $89/month (billed annually for 3 users)
Visit Website
Rating: 4.5/5

Cloudinary is a platform for managing media assets and workflows. It is best for AI-powered media workflows due to its advanced AI capabilities that automate and optimize media management at scale.

Why Cloudinary is a good Brandfolder alternative: I chose Cloudinary for the list because of its AI features that simplify media workflows. Its AI-driven approach to media management makes it a standout alternative to Brandfolder, offering efficiency and automation for handling large volumes of media assets.

Cloudinary Standout Features & Integrations:

Features include image and video management, automatic format conversions, responsive delivery, and AI-powered transformations. It also offers a media library, auto-tagging, access control, and role-based administration.

Integrations include Adobe Creative Cloud, WordPress, Salesforce, Magento, Shopify, Zapier, Slack, and GitHub.

Pros and cons

Pros:

  • Complete API library and SDKs for developers
  • High-performance delivery through a CDN
  • Advanced AI features for digital media optimization

Cons:

  • May be a learning curve for advanced features for some users
  • Potential additional costs for exceeding usage limits

Best for developing brand strategy

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.6/5

Frontify is a brand-building platform that simplifies the organization of brand assets. It is best for developing brand strategy due to its complete tools for maintaining brand consistency while allowing flexibility for brand evolution.

Why Frontify is a good Brandfolder alternative: I chose Frontify for the list because it offers a user-friendly digital asset management (DAM) system and customizable portals to help with brand collaboration and engagement. Its ability to provide a scalable and fair pricing model makes it a standout alternative to Brandfolder.

Frontify Standout Features & Integrations

Features include brand management, convenient single sign-on, enterprise-grade security, and solid analytics. The platform also offers enhanced customization options and digital and print templates, which help maintain brand consistency across various mediums.

Integrations include Jira, Wrike, Vimeo, Contentful, Zapier, Hubspot, Salesforce, Figma, Sketch, Slack, Intercom, and YouTube.

Pros and cons

Pros:

  • Supports a multi-brand universe within the platform
  • Provides a scalable solution for brand asset management
  • Offers a free trial to explore its features

Cons:

  • It’s difficult to link content between projects
  • User experience may be limited with the free plan

Best for managing marketing resources

  • Free demo available
  • From $438/month (billed annually)
Visit Website
Rating: 4.5/5

IntelligenceBank is a digital platform designed for marketing asset management and compliance. It effectively manages digital assets and marketing resources due to its complete suite of tools tailored for marketers and creatives.

Why it's a good Brandfolder alternative: I selected IntelligenceBank for this list because it provides specific tools for marketing compliance and digital asset management that are particularly useful for regulated industries. Its emphasis on compliance and approval workflows makes it a standout alternative to Brandfolder.

Standout features & integrations:

Features include digital asset management, customizable metadata fields, powerful search capabilities, and automated workflow approvals. These functionalities ensure that assets are easily accessible and controlled.

Integrations include Adobe Creative Cloud, Salesforce, WordPress, Slack, Trello, Zapier, Microsoft 365, Google Drive, Dropbox, and Asana.

Pros and cons

Pros:

  • Customizable interface and metadata capabilities
  • Strong focus on compliance and security
  • Tailored features for marketing teams

Cons:

  • Steeper learning curve due to advanced features
  • Maybe over-complex for small teams

Best for optimizing marketing operations

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 3.2/5

Aprimo provides a digital asset management system with content operations and performance insights software. Its automation and measurement tools, which improve efficiency and insights into marketing efforts, make it best for enhancing marketing operations and content workflows.

Why it's a good Workfront alternative: I chose Aprimo for this list as it integrates complete marketing resource management with digital asset management, setting it apart as a strong Workfront alternative. It excels in delivering solutions that facilitate more precise control and measurement of marketing resources and workflows.

Standout features & integrations:

Features include a centralized marketing calendar, campaign management tools, and a digital asset manager ecosystem that simplifies the planning, execution, and optimization of marketing activities. These tools collectively help manage resources effectively and maintain brand consistency.

Integrations include Adobe Creative, Cloud, Microsoft Office, Google Drive, Salesforce, Slack, WordPress, Drupal, Marketo, Oracle, Eloqua, and SAP.

Pros and cons

Pros:

  • Detailed insights and analytics for marketing performance
  • Effective integration of asset management with marketing operations
  • Advanced campaign management features

Cons:

  • The interface could be complex for new users
  • Can be expensive for small businesses

Best for AI-enhanced brand asset management

  • 14-day free trial + free plan available
  • From $7/user/month (min 5 seats)

ioMoVo offers a complete solution for brand asset management. Its AI-powered tools and decision-making capabilities make it best for AI-enhanced brand asset management.

Why ioMoVo is a good Brandfolder alternative: I chose ioMoVo for the list because it provides a unique combination of AI-powered search and customizable workflows, which makes it a solid alternative to Brandfolder. Its ability to enhance productivity through AI and offer a scalable solution for various industries and team sizes makes it stand out.

ioMoVo Standout Features & Integrations:

Features include a centralized repository for brand assets, AI-powered search, customizable workflows, secure sharing, and role-based access control. These features ensure efficient management and distribution of brand assets and maintain brand consistency across platforms.

Integrations include Google Drive, OneDrive, Dropbox, Box, Adobe Creative Suite, Microsoft Word, and Avid Media Composer.​

Pros and cons

Pros:

  • Mobile accessibility for on-the-go asset management
  • Scalable to meet growing brand needs
  • User-friendly interface

Cons:

  • May be a learning curve for new users
  • Pricing may be higher compared to some competitors

Best for integrating and managing office workflows

  • 30-day free trial
  • From $5/user/month

Microsoft SharePoint offers document management and storage systems designed primarily for business use. It integrates and manages office workflows, making it an essential tool for businesses seeking a unified approach to document and process management.

Why it's a good Brandfolder alternative: I chose Microsoft SharePoint for this list because it offers solid capabilities in managing content across an organization. Its widespread adoption in various industries and deep integration capabilities with other enterprise tools make it stand out as a good Brandfolder alternative.

Standout features & integrations:

Features include secure document management, automated workflow creation, and real-time collaboration. These features support a wide range of business processes, enhancing organizational productivity and communication.

Integrations include Microsoft SharePoint integrates with Microsoft Teams, Power Platform (Power Apps, Power Automate, Power BI), Adobe Sign, and Office 365 applications.

Pros and cons

Pros:

  • Flexible for various business sizes and needs
  • Solid security features for enterprise use
  • Complete integration with Microsoft products

Cons:

  • May require substantial training for end-users
  • High dependency on other Microsoft products for full functionality

Best for performance efficiency solutions

  • 30-day free trial
  • Pricing upon request

Infomaze DAM is a digital asset management tool that centralizes and organizes digital files. It is best for performance efficiency solutions because it simplifies the management and distribution of digital assets, saving time and workforce energy.

Why Infomaze DAM is a good Brandfolder alternative: I chose Infomaze DAM for the list because it offers a cloud-based solution that enhances teams' overall performance by organizing digital assets in a centralized location. This makes it a solid alternative to Brandfolder, especially for businesses seeking performance-efficiency solutions.

Infomaze DAM Standout Features & Integrations:

Features include a drag-and-drop tool for uploading media files simultaneously with a progress bar and creating thumbnails for easy identification. It also supports tagging and description for better search, maintains file history, and allows file distribution to users via a virtual cart.

Integrations include Adobe Creative Cloud, Microsoft Office 365, Google Workspace, Salesforce, WordPress, Magento, Joomla, Drupal, Shopify, and WooCommerce. 

Pros and cons

Pros:

  • Offers a cloud-based solution for easy access
  • Simplifies management and distribution of files
  • Centralizes digital assets for better organization

Cons:

  • Limited information on native integrations
  • The interface may require a slight learning curve

Best for creative team operations

  • Free demo available
  • From $1780/year/user

Lytho is a complete creative operations platform that simplifies creative team operations due to its full-scope capabilities and direct integrations.

Why Lytho is a good Brandfolder alternative: I chose Lytho for the list because it offers intuitive solutions for creative workflows, asset management, and brand identity protection. Its direct integrations with essential creative tools make it a standout alternative to Brandfolder, ensuring efficient processes for creative teams.

Lytho Standout Features & Integrations:

Features include review and approval functions, reporting and analytics, task, and time management. It also has a 90-day onboarding program that can help you and your team effectively use the tool’s features, regardless of your technical background.

Integrations include Google Drive, Dropbox, Box, and Sharefile.

Pros and cons

Pros:

  • Partnership with Zapier for extended connectivity
  • Direct integrations with Adobe Creative Cloud and Microsoft Office
  • Full-scope creative operations platform

Cons:

  • Limited flexibility in system customization
  • Higher setup costs can be significant for small businesses

Best for scalable content management

  • 30-day free trial
  • Pricing upon request

Nuxeo provides a content services platform for managing, utilizing, and securing enterprise content. Its cloud-native platform and adaptable AI make it best for scalable content management.

Why Nuxeo is a good Brandfolder alternative: I chose Nuxeo for the list because of its solid scalability and performance, essential for handling large volumes of content. Its cloud-native platform and adaptable AI make it a solid alternative to Brandfolder, especially for enterprises requiring high customization and integration capabilities.

Nuxeo Standout Features & Integrations:

Features include a cloud-native platform that ensures security and flexibility, adaptable AI for more intelligent predictions without needing a data science team, and a scalable architecture that can handle heavy workloads in real-time. These features are important for enterprises managing a large and diverse array of digital assets.

Integrations include Office365, SAP Success Factors, Encompass, Adobe Sign, Ellucian, NextGen, Cerner Pros:

Pros and cons

Pros:

  • Scalable architecture for high-performance
  • Adaptable AI for business-specific predictions
  • Cloud-native platform for flexibility and security

Cons:

  • Occasional complexity with the initial setup
  • Focus on enterprise-level solutions may not be suitable for smaller businesses

Best for creative asset organization

  • 14-day free trial
  • Pricing upon request

Adobe Bridge is a digital asset management tool that simplifies the organization and editing of creative assets. It is best for creative asset organization due to its powerful preview and editing capabilities.

Why Adobe Bridge is a good Brandfolder alternative: I chose Adobe Bridge for the list because it offers solid asset management without the cost, making it an accessible option for individuals and businesses looking to organize their creative assets effectively. Its complete feature set and ease of use make it a standout Brandfolder alternative.

Adobe Bridge Standout Features & Integrations:

Features include a centralized platform for previewing, organizing, editing, and publishing multiple creative assets. It simplifies workflows and enhances productivity for creative professionals.

Integrations include Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe After Effects, Adobe XD, Adobe Lightroom, Adobe Camera Raw, Adobe Stock, and Adobe Acrobat.

Pros and cons

Pros:

  • Centralized platform for managing creative assets
  • Powerful asset management capabilities
  • Free to use

Cons:

  • Potential cost implications for the full Adobe Creative suite
  • Reliant on other Adobe products for full functionality

Other Brandfolder Alternatives

Below is a list of additional Brandfolder alternatives we shortlisted but did not include in the top list. They’re worth checking out!

  1. Miro

    Best for product-led growth strategy

  2. Pics.io

    Best for digital agencies' asset management

  3. Air

    Best for creative collaboration

  4. Bynder

    Best for brand consistency tools

  5. Canto

    Best for centralized media storage

  6. Wedia

    Best for brand identity

  7. 4ALLPORTAL

    Best for intuitive organization

  8. Extensis

    Best for remote-based creative agencies

  9. Acquia DAM

    Best for API-connected DAM

If you still haven't found what you're looking for, check out these related project management tools we've tested and reviewed. 

Selection Criteria For Brandfolder Alternatives

When choosing alternatives to Brandfolder, prioritize functionality and specific use cases that address buyer needs, pain points, and practical applications for asset management tools.

After personally testing and researching these tools, here's how we evaluate the best alternatives.

Core Functionality (25% of total weighting score):

  • Ingesting & Storing: Secure storage for all branded assets with support for multiple file formats and bulk upload capabilities.
  • Brand Customization: Options for matching the platform’s look with the brand’s identity, including white labeling and vanity URLs.
  • Organization & Curation: Tools for organizing assets efficiently, such as collections, sections, labels, and pinned searches.
  • Smart Search & Discovery: Advanced search features, including in-document search, AI image recognition, and suggested searching.
  • Management Tools: Bulk editing capabilities for tagging, moving, merging, and metadata conversions.

Additional Standout Features (25% of total weighting score):

  • Edit & Convert: Ability to manipulate files, including format conversion and resizing.
  • Workflow & Collaboration: Integration with creative workflows, workspace management, and Adobe Creative Suite integration.
  • Privacy & Security: Modern encryption methods, SAML & SSO identity management, and antivirus protection.
  • Insights & Analytics: Tools for asset analytics and user insights to measure brand impact and improve ROI.
  • Integrations & Plugins: Strong integration with other software, open API, and plugins for platforms like Adobe.

Usability (10% of total weighting score):

  • Ease of Use: Balance software power and complexity vs. ease of use.
  • Interface Design: Clean and intuitive design for quick navigation and operation.

Onboarding (10% of total weighting score):

  • Quick Start: Training videos, templates, and interactive product tours are available.
  • Support During Transition: Chatbots, webinars, and easy-to-follow post-purchase onboarding and migration guides.

Customer Support (10% of total weighting score):

  • Availability: 24/7 customer support options, including chat, email, and phone.
  • Responsiveness: Quick response times and effective resolution of issues.
  • Knowledge Base: Comprehensive documentation and helpful resources for troubleshooting.

Value For Money (10% of total weighting score):

  • Pricing Models: Competitive pricing structures, including tiered plans to accommodate different business sizes.
  • Cost vs. Features: Balance of cost against the range of features and functionalities offered.

Customer Reviews (10% of total weighting score):

  • User Feedback: Analysis of user satisfaction and common pain points.
  • Ratings: Overall ratings are compared to those of competitors to gauge user experience and satisfaction.

Key Use Cases:

  • Secure storage for multiple file formats and bulk upload capabilities.
  • Customizable branding options, including white labeling and vanity URLs.
  • Efficient organization with collections, sections, labels, and pinned searches.
  • Advanced search capabilities like in-document search and AI image recognition.
  • Integration with creative workflows and tools like Adobe Creative Suite.

In evaluating alternatives, we prioritize platforms that offer these functionalities and features to ensure they meet Brandfolder's standard and provide a good user experience.

Brandfolder Alternative Key Features

Here are some key features of Brandfolder that your alternative software should be able to replicate or improve upon to be a good fit.

  • Ingesting & Storing: A secure home for all branded assets, supporting multiple file formats and offering easy bulk upload capabilities.
  • Brand Customization: Customization options to match the brand management platform with the brand's look, including white labeling and vanity URLs.
  • Organization & Curation: Features that inspire usage and simplify workflows, such as collections, sections, labels, and pinned searches.
  • Smart Search & Discovery: Advanced search capabilities, including in-document search, AI image recognition, and suggested searching.
  • Management Tools: Bulk editing features like tagging, moving, merging, and metadata conversions to manage items like brand guideline assets efficiently.
  • Edit & Convert: Tools to manipulate files to exact specifications, including file format conversion and resizing attachments.
  • Workflow & Collaboration: Integration with creative workflows and collaboration tools, including workspace management and Adobe Creative Suite integration.
  • Privacy & Security: Solid security measures, including modern encryption methods, secure permissions, SAML & SSO identity management, and antivirus protection.
  • Insights & Analytics: Asset analytics and user insights to measure brand impact and improve ROI.
  • Integrations & Plugins: Excellent integration with other software and tools, including open API and plugins for popular platforms like Adobe.

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Hermann Fink
By Hermann Fink

Hermann Fink is a technology enthusiast and the co-founder of Rünna Advertising, a multinational digital agency that has been active for over a decade and served clients like Ford, AstraZeneca, Disney, and Didi. In addition to being a business owner, Hermann gathered corporate experience in project management during his time at Hewlett Packard in the mid-2010s.