20 Best Brandfolder Alternatives in 2025
Best Brandfolder Alternatives Shortlist
Here are my picks for the best alternatives to Brandfolder:
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If Brandfolder isn't meeting your needs when it comes to storing, managing, and distributing your marketing materials and digital assets, there are plenty of Brandfolder alternatives that can fit your feature needs, budget, and user interface preferences.
Whatever the reason, I've tested and reviewed dozens of alternatives to Brandfolder and other digital asset management (DAM) platforms to help you find a tool that better fits your needs. Here are my top recommendations for the best Brandfolder alternatives.
What Is Brandfolder?
Brandfolder is a digital asset management platform designed to help you store, manage, and share brand assets. It caters to the needs of marketing teams, creative professionals, and brand managers, and helps maintain brand consistency across all channels.
It provides a centralized repository for all brand-related materials so you can easily access and use assets such as logos, images, videos, and documents. This also simplifies asset distribution and collaboration. Brandfolder also includes tools for version control, metadata tagging, and advanced search capabilities.
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Compare Specs Side-by-Side
Compare pricing details and other specs for my top Brandfolder alternatives to identify the best option for your budget and business requirements.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for advanced asset management | Demo available | Pricing upon request | Website | |
| 2 | Best for digital agencies' asset management | 7-day free trial | From $50/month (no users included) | Website | |
| 3 | Best for smart search capabilities | Free plan available | From $250/month (billed annually) | Website | |
| 4 | Best for unlimited user access | Free plan available | From $39/month (billed annually) | Website | |
| 5 | Best for AI-powered media workflows | Free plan available | From $89/month (billed annually for 3 users) | Website | |
| 6 | Best for developing brand strategy | Free demo available | Pricing upon request | Website | |
| 7 | Best for managing marketing resources | Free demo available | From $438/month (billed annually) | Website | |
| 8 | Best for optimizing marketing operations | Free demo available | Pricing upon request | Website | |
| 9 | Best for AI-enhanced brand asset management | 14-day free trial + free plan available | From $7/user/month (min 5 seats) | Website | |
| 10 | Best for creative asset organization | 14-day free trial | Pricing upon request | Website |
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Smartsheet
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.4 -
Wrike
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
monday.com
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.6
Best Brandfolder Alternatives Reviews
Here are my detailed reviews of each alternative to Brandfolder. I cover the advantages and disadvantages of each tool, features, and use cases.
Bynder is a cloud-based digital asset management (DAM) platform designed to help teams store, organize, and distribute their digital content. It serves as a centralized hub where you can manage various media assets, ensuring easy access and brand consistency across all channels.
Why Bynder is a good Brandfolder alternative: Bynder offers advanced digital asset management capabilities, which include customizable workflows and enhanced collaboration features. This lets your team create and manage assets in a way that fits your specific needs. The platform's analytics and reporting tools also allow you to track asset performance easily, helping you understand which assets are most effective and why, giving you insights to improve future projects.
Bynder Standout Features & Integrations:
Features include content workflows, which let your team create, review, and approve structured content. The studio feature empowers your team to scale and automate digital content creation, making it easier to produce high-quality materials quickly. Additionally, Bynder AI enhances asset discovery and management.
Integrations include Salesforce, Salsify, Sanity, SAP Commerce Cloud, Sprout Social, SharePoint, Asana, Adobe Creative Cloud, Contentful, and Contentstack.
Pros and cons
Pros:
- Ability to approve assets
- Robust analytics and reporting
- Efficient search functionality allows quick access to assets
Cons:
- Limited customization options for certain functionalities
- Time-consuming initial setup
Pics.io is a complete digital asset management tool that simplifies digital agency asset management. It's best for digital agencies due to its specialized asset management and collaboration features.
Why Pics.io is a good Brandfolder alternative: I selected Pics.io as a viable Brandfolder alternative because it provides digital agencies with solid asset management tools and collaborative features essential for efficiently handling large volumes of digital assets.
Pics.io Standout Features & Integrations:
Features include version control, built-in commenting, and approval workflows, which are important for maintaining the integrity of digital assets and facilitating team collaboration.
Integrations include Google Drive, Amazon S3, Shopify, Slack, Adobe Photoshop, Figma, Hootsuite, HubSpot, Salesforce, and Trello.
Pros and cons
Pros:
- Version control and collaboration features
- A wide array of integrations with popular services and tools
- Tailored solutions for digital agencies
Cons:
- Requires a minimum of 5 seats
- Larger files may experience slower loading times
Air is a creative operations platform tailored for marketing and creative teams. It centralizes asset management, feedback, and approvals within a visual workspace, enhancing collaboration and automating repetitive tasks.
Why Air is a good Brandfolder alternative: I like Air for its AI-powered smart search and flexible organizational structure. The platform utilizes image recognition and smart tag keywords, allowing your team to locate assets quickly without sifting through endless folders. Additionally, Air's board and sub-board system enables assets to reside in multiple locations without duplication, facilitating efficient organization and reducing storage waste.
Air Standout Features & Integrations:
Features include dynamic feedback tools that centralize comments and approvals directly on assets and version control, which ensures all creative iterations are stored in one place. Additionally, the Kanban-style workflow management allows your team to track project progress visually, enhancing task management.
Integrations include Airtable, Zapier, HubSpot, Slack, Tally, Alfred, ClickUp, Google Sheets, Microsoft Excel, Canva, Adobe Premiere Pro, Salesforce, Trello, Figma, Wrike, Shopify, Amazon S3, and Google Drive.
Pros and cons
Pros:
- Efficient search functionality with AI-powered tagging
- Good for approval and feedback features
- Facilitates easy sharing of visual assets
Cons:
- Free version has limited storage
- Not ideal for those with non-visual assets
Stockpress is a digital asset management platform designed to help teams of all sizes organize, find, collaborate on, and share digital files within a single shared workspace. It supports various file types, including photos, videos, documents, and cloud projects, ensuring all your assets are centralized and accessible.
Why Stockpress is a good Brandfolder alternative: It offers an AI-powered tagging system, which automatically assigns relevant tags to your files, making search and retrieval easier. Additionally, Stockpress offers flexible metadata mapping, allowing you to tailor tags according to your specific needs. Stockpress also offers unlimited user access on all plans, whether internal or external collaborators.
Stockpress Standout Features & Integrations
Features include customizable share links, which let you control who can access specific files and set expiration dates for added security. The platform also offers link tracking and reporting, providing insights into how your shared assets are being used.
Integrations include Google Drive, Dropbox, Box, Adobe Photoshop, Slack, Mailchimp, Okta, Webflow, Klaviyo, Adobe Illustrator, Adobe InDesign, and Canva.
Pros and cons
Pros:
- Robust security features for safe file sharing
- Efficient search functionality with AI tagging
- Unlimited users without additional costs
Cons:
- Initial setup may require time to organize existing assets
- Limited offline access
Cloudinary is a platform for managing media assets and workflows. It is best for AI-powered media workflows due to its advanced AI capabilities that automate and optimize media management at scale.
Why Cloudinary is a good Brandfolder alternative: I chose Cloudinary for the list because of its AI features that simplify media workflows. Its AI-driven approach to media management makes it a standout alternative to Brandfolder, offering efficiency and automation for handling large volumes of media assets.
Cloudinary Standout Features & Integrations:
Features include image and video management, automatic format conversions, responsive delivery, and AI-powered transformations. It also offers a media library, auto-tagging, access control, and role-based administration.
Integrations include Adobe Creative Cloud, WordPress, Salesforce, Magento, Shopify, Zapier, Slack, and GitHub.
Pros and cons
Pros:
- Complete API library and SDKs for developers
- High-performance delivery through a CDN
- Advanced AI features for digital media optimization
Cons:
- May be a learning curve for advanced features for some users
- Potential additional costs for exceeding usage limits
Frontify is a brand-building platform that simplifies the organization of brand assets. It is best for developing brand strategy due to its complete tools for maintaining brand consistency while allowing flexibility for brand evolution.
Why Frontify is a good Brandfolder alternative: I chose Frontify for the list because it offers a user-friendly digital asset management (DAM) system and customizable portals to help with brand collaboration and engagement. Its ability to provide a scalable and fair pricing model makes it a standout alternative to Brandfolder.
Frontify Standout Features & Integrations
Features include brand management, convenient single sign-on, enterprise-grade security, and solid analytics. The platform also offers enhanced customization options and digital and print templates, which help maintain brand consistency across various mediums.
Integrations include Jira, Wrike, Vimeo, Contentful, Zapier, Hubspot, Salesforce, Figma, Sketch, Slack, Intercom, and YouTube.
Pros and cons
Pros:
- Supports a multi-brand universe within the platform
- Provides a scalable solution for brand asset management
- Offers a free trial to explore its features
Cons:
- It’s difficult to link content between projects
- User experience may be limited with the free plan
IntelligenceBank is a digital platform designed for marketing asset management and compliance. It effectively manages digital assets and marketing resources due to its complete suite of tools tailored for marketers and creatives.
Why it's a good Brandfolder alternative: I selected IntelligenceBank for this list because it provides specific tools for marketing compliance and digital asset management that are particularly useful for regulated industries. Its emphasis on compliance and approval workflows makes it a standout alternative to Brandfolder.
Standout features & integrations:
Features include digital asset management, customizable metadata fields, powerful search capabilities, and automated workflow approvals. These functionalities ensure that assets are easily accessible and controlled.
Integrations include Adobe Creative Cloud, Salesforce, WordPress, Slack, Trello, Zapier, Microsoft 365, Google Drive, Dropbox, and Asana.
Pros and cons
Pros:
- Customizable interface and metadata capabilities
- Strong focus on compliance and security
- Tailored features for marketing teams
Cons:
- Steeper learning curve due to advanced features
- Maybe over-complex for small teams
Aprimo provides a digital asset management system with content operations and performance insights software. Its automation and measurement tools, which improve efficiency and insights into marketing efforts, make it best for enhancing marketing operations and content workflows.
Why it's a good Workfront alternative: I chose Aprimo for this list as it integrates complete marketing resource management with digital asset management, setting it apart as a strong Workfront alternative. It excels in delivering solutions that facilitate more precise control and measurement of marketing resources and workflows.
Standout features & integrations:
Features include a centralized marketing calendar, campaign management tools, and a digital asset manager ecosystem that simplifies the planning, execution, and optimization of marketing activities. These tools collectively help manage resources effectively and maintain brand consistency.
Integrations include Adobe Creative, Cloud, Microsoft Office, Google Drive, Salesforce, Slack, WordPress, Drupal, Marketo, Oracle, Eloqua, and SAP.
Pros and cons
Pros:
- Detailed insights and analytics for marketing performance
- Effective integration of asset management with marketing operations
- Advanced campaign management features
Cons:
- The interface could be complex for new users
- Can be expensive for small businesses
ioMoVo offers a complete solution for brand asset management. Its AI-powered tools and decision-making capabilities make it best for AI-enhanced brand asset management.
Why ioMoVo is a good Brandfolder alternative: I chose ioMoVo for the list because it provides a unique combination of AI-powered search and customizable workflows, which makes it a solid alternative to Brandfolder. Its ability to enhance productivity through AI and offer a scalable solution for various industries and team sizes makes it stand out.
ioMoVo Standout Features & Integrations:
Features include a centralized repository for brand assets, AI-powered search, customizable workflows, secure sharing, and role-based access control. These features ensure efficient management and distribution of brand assets and maintain brand consistency across platforms.
Integrations include Google Drive, OneDrive, Dropbox, Box, Adobe Creative Suite, Microsoft Word, and Avid Media Composer.
Pros and cons
Pros:
- Mobile accessibility for on-the-go asset management
- Scalable to meet growing brand needs
- User-friendly interface
Cons:
- May be a learning curve for new users
- Pricing may be higher compared to some competitors
Adobe Bridge is a digital asset management tool that simplifies the organization and editing of creative assets. It is best for creative asset organization due to its powerful preview and editing capabilities.
Why Adobe Bridge is a good Brandfolder alternative: I chose Adobe Bridge for the list because it offers solid asset management without the cost, making it an accessible option for individuals and businesses looking to organize their creative assets effectively. Its complete feature set and ease of use make it a standout Brandfolder alternative.
Adobe Bridge Standout Features & Integrations:
Features include a centralized platform for previewing, organizing, editing, and publishing multiple creative assets. It simplifies workflows and enhances productivity for creative professionals.
Integrations include Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe After Effects, Adobe XD, Adobe Lightroom, Adobe Camera Raw, Adobe Stock, and Adobe Acrobat.
Pros and cons
Pros:
- Centralized platform for managing creative assets
- Powerful asset management capabilities
- Free to use
Cons:
- Potential cost implications for the full Adobe Creative suite
- Reliant on other Adobe products for full functionality
Other Brandfolder Alternatives
Here are some additional Brandfolder alternatives to check out if you didn’t find what you’re looking for above.
- Lytho
For creative team operations
- Infomaze DAM
For performance efficiency solutions
- Microsoft SharePoint
For integrating and managing office workflows
- Nuxeo
For scalable content management
- Miro
For product-led growth strategy
- Wedia
For brand identity
- Canto
For centralized media storage
- 4ALLPORTAL
For intuitive organization
- Acquia DAM
For API-connected DAM
- Extensis
For remote-based creative agencies
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Brandfolder Alternatives Selection Criteria
When selecting the best Brandfolder alternatives to include in this list, I considered buyer needs and pain points related to digital asset management software, like the need for centralized asset storage to avoid duplication and the challenge of maintaining brand consistency across platforms. I used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Store digital assets
- Organize assets with metadata
- Search and retrieve assets
- Share assets with stakeholders
- Track asset usage
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-powered asset tagging
- Advanced analytics and reporting
- Customizable user permissions
- Integration with third-party applications
- Automated workflows for asset approval
Usability (10% of total score)
To get a sense of the usability of each system, I considered whether each tool offered the following:
- Intuitive user interface
- Customizable dashboard
- Mobile accessibility
- Speed of performance
- User-friendly asset uploading
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered availability of the following for each tool:
- Training videos
- Interactive product tours
- Access to templates
- Use of chatbots for guidance
- Webinars for new users
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered whether the following was available for each tool:
- 24/7 support
- Multi-channel support options
- Responsiveness of support team
- Access to a knowledge base
- Personalized support services
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following for each tool:
- Level of pricing transparency
- Flexible pricing plans
- Cost relative to features offered
- Discounts for long-term contracts
- Free trial availability
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Feedback on ease of use
- Comments on customer support
- Insights on feature reliability
- Opinions on pricing and value
Why Look for Brandfolder Alternatives?
You might be looking for an alternative to Brandfolder if you have the following.
- Cost concerns: Brandfolder's pricing is beyond your budget.
- Feature set: You seek specific features that Brandfolder does not offer.
- User experience: You prefer a more intuitive or different user interface.
- Integration needs: You require better compatibility with your existing tech stack.
- Customer support: You want more responsive or complete customer service.
Brandfolder Key Features
Here are some of the key features of Brandfolder, to help you contrast and compare what alternative solutions offer:
- Creative workflow: Improves creative processes to minimize delays and boost collaboration among your team.
- Brand intelligence: Uses AI to tag and analyze your brand assets so the team can understand and utilize them effectively.
- Integrations: Connects with various marketing technologies, so your team can use assets smoothly across different platforms.
- Content automation: Offers customizable templates that save time for your creative teams and allow for consistent and efficient content creation.
- Portals: Provides curated content experiences that are tailored to meet the specific needs of your users or team.
- API: Supports custom integrations, which gives your developers the flexibility to connect Brandfolder with other tools.
- Brandguide: Keeps brand guidelines accessible and up-to-date for everyone on your team.
- Smart CDN: Allows you to embed assets across the web, so they are easily accessible and up to date.
- Version control: Tracks the history and edits of assets and allows your team to revert to previous versions if needed.
- Digital rights management: Manages asset usage rights and permissions, so assets are used correctly and legally.
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