I 10 migliori software per la gestione delle risorse di marketing per il 2026

Scoro is a work management software that caters to professional services by offering a suite of tools to manage projects, finances, and resources within a single system. 

Why I picked Scoro: The platform has an agile Gantt chart feature that facilitates better resource management for marketers. You can get a real-time view of everyone's scheduled workloads, so you can see when your team is available for certain projects or tasks. This feature also saves time because it automatically updates when tasks are linked, helping you minimize your effort toward manual updates.

Furthermore, I like that Scoro offers end-to-end project management capabilities so marketing teams can unify their sales, project delivery, and billing in a single platform, providing complete visibility and control over resource capacity and profitability. 

Scoro Standout Features & Integrations

Features include reporting and analytics for agency operations as a whole (rather than just on a per-project basis), which provides insights into resourcing, progress, and overall results. The tool also includes a feature that automatically sends invoices for retainers to help your agency get paid faster and stay profitable.

Integrations include Xero, QuickBooks, Sage Intacct, Microsoft Exchange, Expensify, Stripe, Google Calendar, Jira, Slack, Asana, Dropbox, PayPal, and more.

Screendragon is a marketing operations platform trusted by global brands and agencies like Kellogg’s, BP, The International Olympic Committee and McCann World Group. It is designed for scaling marketing teams with advanced resource management functionality including resource forecasting, real-time utilization, capacity heatmaps, AI staff recommendations and much more.

It comes with features for management, resource management, budget management, workflow automation and time and expense tracking. Screendragon is customizable, giving you control over branded UX, smart custom forms, personalized dashboards, custom reporting and advanced permission levels.

Screendragon's task management features include visual Kanban boards, interactive Gantt charts, and list views as options for interfaces.

Screendragon provides deep integrations with leading ERP systems such as SAP and PeopleSoft. It offers thousands of integrations with popular apps through Zapier like Jira, Trello, Slack, Box, Google Drive, Office 365 and Microsoft Dynamics. It also has an open API, enabling custom integrations with any system.

Screendragon starts from $20/user/month and a free demo is available.

Wrike is a marketing project management software that provides visibility across an entire team’s work, so you can visualize capacity at a glance and balance resources appropriately.

Why I picked Wrike: It is highly configurable and allows users to customize workflows, dashboards, reports, and request forms to suit their specific needs. Wrike’s powerful resource management features enable consistent on-target delivery, ensure workload balance, and help your team deliver on time and on budget. 

Wrike’s user-friendly interface enables users to work how they want, whether that’s switching between Kanban boards, using interactive drag-and-drop Gantt charts, or launching workload views to visualize priorities. Wrike features time and expense tracking, intuitive task and project management, visual proofing, pre-built templates for common marketing tasks, reporting, and resource management and allocation.

Wrike has an intuitive navigation with distinct Spaces, folders, and tasks. Easily switch from the home screen to timesheets, dashboards, calendars, reports, and the activity stream. Wrike also has a dedicated help center with interactive training, videos, and a helpful ‘Getting Started’ guide.

Wrike Standout Features & Integrations

Features include job role placeholders, visual allocation information, easy re-assigning of tasks, time tracking, and budget management.

Integrations include 400+ pre-built native integrations, including the most popular file management software from Microsoft, Google, and Dropbox, along with sales and marketing software from Salesforce and Marketo.

Kantata is a resource management platform built for professional services, including marketing teams and agencies. It helps you balance workloads, assign the right people to the right campaigns, and track profitability in real time. By unifying projects, resources, and financials, it ensures your team delivers consistently without burning out.

Why I picked Kantata: Kantata takes a people-centric approach to resource planning, which is especially valuable in fast-paced marketing environments. Its forecasting and capacity tools let you see when designers, copywriters, and strategists are at risk of overload, while skills-based staffing ensures projects get the right mix of talent. This reduces bottlenecks and keeps campaign delivery smooth, even across multiple client accounts.

Beyond staffing, Kantata gives you deeper insight into how resources connect to outcomes. Built-in BI tools let you measure utilization, profitability, and client satisfaction side by side, while accounting features like project costing and invoicing link resource decisions directly to financial performance.

Kantata Standout Features & Integrations

Features include dynamic dashboards that visualize campaign health, time and expense tracking with billable vs. non-billable distinctions, and task boards that flag risks like missed deadlines or misaligned dependencies. Kantata also supports collaboration with activity feeds and in-app notifications, keeping both internal teams and clients in the loop.

Integrations include BambooHR, Hubstaff, Desktop.com, Gigasheet, Salesforce, Microsoft 365, Slack, Hubspot CRM, Jira, Time Doctor, QuickBooks, and Google Drive.

monday.com is a work management platform where you can easily manage complex workflows, tasks, and processes at scale.

Why I picked monday.com: This company has a product made specifically for marketing teams called monday marketer. And just like their work management and Sales CRM products, it’s designed for users of all experience levels. This is because it is hyper-customizable and can fit almost every use case you can think of.

Its resource management capabilities are concentrated in its workload view, available in the Pro and Enterprise plans. This view can help you measure the workload assigned to your team members, see allocation based on colors, and get detailed information on the tasks each person is working on.

monday.com Standout Features & Integrations

Features include a dependency tracking feature that automatically adjusts task assignments and timelines when project dependencies shift. The tool also offers a time estimation column allows you to compare planned vs. actual time spent on tasks, which can help improve forecasting accuracy and allows for data-driven resource planning.

Integrations include SurveyMonkey, Typeform, Hubspot, Mailchimp, Adobe Creative Cloud, Data Studio, Semrush, and Hootsuite.

Miro is a collaborative online whiteboard with over 1,000 templates including mind maps, Kanban boards, Gantt charts, product wireframes, research boards, and flowcharts.

Why I picked Miro: This platform is an excellent resource for your brainstorming sessions with the creative team, especially if your team is largely remote. Its infinite canvas and a vast array of templates give you multiple options to present information to distributed teams. The platform also supports the expression of ideas in multiple formats, including text, images, and videos.

Moreover, features like Miro Assist help generate ideas from basic prompts, while TalkTrack enables the asynchronous explanation of process maps. Additionally, asynchronous collaboration features, such as comments and reactions, facilitates continuous input from team members.

Miro Standout Features & Integrations

Features include AI capabilities that you can use to help with tasks like clustering sticky notes and fleshing out rough ideas. The tool also has an extensive library of templates for specific project use cases and milestones like project timelines, kickoffs, and project planning.

Integrations with a whole suite of tools, including Zoom, Figma, Asana, Monday.com, Confluence, Microsoft Teams, Jira, Slack, Google Drive, Box, Airtable, Notion, Azure, and Webex. Some integrations are limited to paid plans only.

Kintone is a customizable marketing resource management platform used by teams at Volvo Trucks North America, Japan Airlines, Shiseido, and over 23,000 organizations worldwide. Their unique approach to marketing management lets you build a wide variety of customizable “apps” either from scratch, using templates or from your existing spreadsheets, for data management, business processes, and workflows. Kintone apps can be customized for project management, CRM, partner databases, expense reports, shared to-do lists, event management, product feedback, and much more.

Why I picked Kintone: It lets you build no-code project tracking apps by dragging and dropping elements that you want to see onto the page: rich text fields, date fields, drop-down menus, number fields with built-in calculations, spaces for attachments, user or group selection menus, related data from other apps, tables, and more.

Once you’ve built the app you want, you can use it to more easily manage whatever data and tasks you and your team need to track. And with custom notifications and reminders as well as detailed permissions settings, your collaboration tool can look and work however you want it to.

Kintone’s built-in communication features also allow teams to discuss projects directly in the app and in topic or project-based threads. Dedicated “spaces” organize everything your team needs for your project, including task-tracking apps and searchable conversation threads.

Kintone Standout Features & Integrations

Features include a "Space-Level App Integration" feature for creating dedicated project spaces with custom apps, task trackers, and shared files. Its automated workflow handoff capabilities also allow you to design workflows with conditional logic so tasks move easily between team members based on predefined criteria.

Integrations include free native plugins built by the Kintone team as well as integrations with other tools like Slack, Gmail, Google Calendar, Outlook, Tableau, Dropbox, Salesforce, HubSpot, Eventbrite, WordPress, QuickBooks, MailChimp, and many more through a paid plan with Zapier or via API integrations.

SAS is an analytics, artificial intelligence, and data platform that helps makes sense of all the data your company produces.

Why I picked SAS: The company has a product called SAS IT Resource Management that helps you monitor your IT enterprise. This not only keeps track of people, but of all resources that impact an IT operation.

Using this product, you manage a data warehouse created from the needs of all your organization. From this data source, you can extract reports and digested information that will help you make better informed decisions.

SAS Standout Features & Integrations

Features include AI capabilities that help you plan and develop marketing content and creative, as well as an embedded customer data platform that you can use to collect and sort customer data, as well as features for audience targeting, behavioral data collection, and identity resolution.

Integrations in this tool are available through its REST API. IT teams can use it to build custom integrations and connect your current tech stack with this platform.

Meisterplan assists with all aspects of project portfolio management and capacity planning. Its tools allow you to effectively manage the present and plan for the future. This is in addition to advanced features—such as a resource monitor—that assist with understanding the impact of changes to marketing operations.

Meisterplan costs from $719/month and has a free trial.

Parallax is a resource and capacity planning software designed for digital service organizations, such as software development firms, digital marketing agencies, and technology consultancies.

Why I picked Parallax: Parallax's capacity planning feature is a highlight when managing marketing resources. It helps your team see both current and future workloads clearly, making sure your services match your available capacity. With a clear view of upcoming projects and their resource demands, you can better improve deal margins and close rates. This means you'll spend less time reacting to resource shortages or misallocations and more time planning ahead.

Another useful feature of Parallax is its predictive operations intelligence. This tool provides alerts on potential project issues and forecasts hiring and resource needs, helping you keep things running smoothly. By anticipating these needs, you can make the most of revenue opportunities and maintain operations. 

Parallax Standout Features & Integrations

Features include demand forecasting that lets you predict your future resource needs and proactively address capacity gaps before they become critical. The platform also has a skills-matching engine with an advanced database search to pair team members with projects based on their expertise and availability.

Integrations include Salesforce, HubSpot, Copper, Pipedrive, Zoho, Monday.com, Jira, Microsoft Teams, Slack, Teamwork, Harvest, and Toggl.