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Best Digital Asset Management Software for Marketing Shortlist

Here’s my pick of the 10 best digital asset management software for marketing from the 24 tools reviewed.

Digital asset management (DAM) software offers the benefit of keeping your content organized and accessible, which is important for maintaining brand consistency and speeding up your marketing processes.

However, finding the right DAM solution for your team can be challenging, especially when there are so many options available on the market. To help you find the best solution, I used my experience in project management software to source and review different options.

Whether you're a small business or a large enterprise, my comprehensive review will help you find the ideal DAM tool to streamline your marketing efforts.

Why Trust Our Software Reviews

We’ve been testing and reviewing project management software since 2012. As digital project managers, we know how critical and difficult it is to make the right decision when selecting software. 

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different project management use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our review methodology.

Best Digital Asset Management Software for Marketing Summary

Tools Price
Brandfolder Pricing upon request
Pics.io From $50/month (no users included)
4ALLPORTAL From $575/month
Image Relay From $300/user/month
Dash From $109/user/month (billed annually)
Canto Pricing upon request
MarcomCentral Pricing upon request
Aprimo Pricing upon request
Adobe Experience Manager Assets Pricing upon request
Cloudinary Assets From $89/3 users/month
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

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How to Choose Digital Asset Management Software for Marketing

As you work through your unique software selection process, keep the following points in mind:

  • Scalability: As your marketing efforts grow, so will your library of digital assets. When searching for a DAM system, choose one that can scale with your business.
  • Integration Capabilities: Your DAM should work well with other tools in your marketing stack. If you use a customer relationship management (CRM) system or marketing automation tools, look for a DAM that integrates with these systems to ensure a smooth workflow. 
  • User Permissions and Security: Marketing materials often need to be kept secure or released at specific times. Make sure to select a DAM that offers robust user permission settings and security features. 
  • Searchability and Metadata: Marketers need to retrieve assets quickly and efficiently. Therefore, it’s best to choose a DAM with strong search capabilities and customizable metadata options, which will save time and frustration. 
  • Analytics and Reporting: Understanding how assets perform is key to refining marketing strategies. When shopping for a software, consider opting for a DAM that provides detailed analytics and reporting features. 

Best Digital Asset Management Software for Marketing Reviews

It’s important in the marketing industry to have a scalable digital asset management software to help streamline workflows and enhance collaboration. Below are my reviews for the best DAM software for marketing, which include the advantages and disadvantages, pricing, features, and integrations of each solution.

Best for AI-powered asset management

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.5/5

Brandfolder is a digital asset management software that assists marketing teams in organizing, controlling, creating, distributing, and measuring creative assets across various formats.

Why I picked Brandfolder: What makes Brandfolder different is its Brand Intelligence feature, which leverages AI-driven tagging and analytics to provide deep insights into asset performance. This capability allows users to understand who is using their assets, where they are being used, and which assets are performing best, which is especially useful for marketing teams wanting to understand the impact of their assets and how to improve them.

Standout features & integrations:

Features include tools to manage creative workflows, customizable templates that allow users to create on-brand content quickly, branded portals, and brand guidelines that are always up-to-date and accessible. Other features include metadata tagging, version control, secure file sharing, advanced search functionality, collaboration tools, permission management, automated workflows, content distribution, and mobile app access.

Integrations include  HubSpot, Jira, Microsoft Office, Salesforce, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Canva, Contentful, Figma, Google Analytics, Hootsuite, Shopify, Slack, Smartsheet, Trello, and WordPress.

Pros and cons

Pros:

  • Analytics on asset usage
  • Automated workflow capabilities
  • Customizable organization options

Cons:

  • Initial setup can be complex
  • Auto tags sometimes don't fit specific needs

Best for sharing digital assets

  • 7-day free trial
  • From $50/month (no users included)
Visit Website
Rating: 4.6/5

Pics.io is a digital asset management software that offers a wide range of features to help with marketing asset management.

Why I picked Pics.io: I chose Pics.io because of its capabilities in sharing digital assets. For marketing teams, Pics.io offers a robust file-sharing system that allows users to publish and share individual or bulk assets, showcase work with pre-made templates, and use an interactive proofing template for external collaboration. The platform's advanced metadata tagging and search functionalities also enable marketers to quickly locate and utilize the exact files they need.

Standout features & integrations:

Features include unlimited digital asset storage that allows users to store digital assets without restrictions on file types or sizes. It also offers inboxes for direct communication with external stakeholders, version control to track changes on assets, and AI capabilities such as face recognition and speech-to-text transcription.

Integrations include Google Drive, Amazon S3, Slack, Zapier, Adobe Photoshop, Adobe Premiere Pro, Shopify, Salesforce, Trello, Figma, Wrike, WordPress, monday.com, and more.

Pros and cons

Pros:

  • Dynamic AI-based tagging
  • Robust collaboration features
  • Search function to quickly locate assets

Cons:

  • Larger files may experience slower loading times
  • Web views and asset inbox could be more customizable

Best for integrated DAM and PIM

  • 30-day free trial
  • From $575/month
Visit Website
Rating: 4.9/5

4ALLPORTAL is a software that specializes in digital asset management (DAM) and product information management (PIM) solutions for various industries. 

Why I picked 4ALLPORTAL: For marketing teams wanting to centralize their digital asset management system, 4ALLPORTAL allows users to create, share, and export digital assets directly within the system. It supports a range of files, including images, videos, audio files, and documents. It also has collaboration features with tailored approval workflows that can be defined by roles, folders, keywords, or specific rules. Its integrated DAM and PIM capabilities further help marketing teams looking to manage digital assets and product information in one place.

Standout features & integrations:

Features include automated processes, like batch uploading images to your CMS in the same format and correct resolution and with all the right metadata for SEO. It also has a powerful search feature, allowing you to filter based on file type, tags, keywords, release status, intended use, description, and more.

Integrations include Dropbox, Canva, Jira, Shopify, Microsoft Excel, Microsoft Teams, WordPress, Adobe Illustrator, Adobe Creative Cloud, Adobe Photoshop, Hootsuite, Adobe InDesign, Salesforce, and more.

Pros and cons

Pros:

  • Support for multiple language translations
  • Workflow automation capabilities
  • Scalable with the needs of a growing business

Cons:

  • Customizing the portal may require a time investment
  • Interface can be challenging to navigate

Best for scalable DAM

  • Free demo + trial available
  • From $300/user/month
Visit Website
Rating: 4.5/5

Image Relay is a digital asset management platform designed to organize, manage, and distribute brand assets. 

Why I picked Image Relay: Image Relay’s unique approach to digital asset management caters to various industries and scales with business growth. Its emphasis on simplicity and efficiency in managing and sharing digital assets makes it a standout choice. I believe Image Relay is the best for scalable DAM because it offers customizable metadata fields, a user-friendly folder structure, and bulk actions, which are essential for managing large volumes of digital assets effectively.

Standout features & integrations:

Features include powerful search capabilities with customizable metadata fields, a clear folder structure for asset organization, and bulk upload, download, and update options to save time. The platform also offers customizable user permissions and self-serve capabilities for external users, streamlining the asset management process.

Integrations include Slack, Adobe Creative Cloud, Salesforce, WordPress, Hootsuite, Canva, Shopify, Asana, Zapier, and Jira. 

Pros and cons

Pros:

  • Customizable user permissions for controlled asset access
  • Bulk actions for uploads, downloads, and updates save time
  • Customizable metadata and folder structures for efficient asset organization

Cons:

  • Requires a minimum of five users, making it less accessible for smaller teams
  • Higher starting price point compared to some competitors

Best for effective brand positioning

  • 14-day free trial + demo available
  • From $109/user/month (billed annually)
Visit Website
Rating: 4.6/5

Dash is a digital asset management tool tailored for growing brands. It excels in helping companies maintain brand consistency across various channels.

Why I picked Dash: Dash helps users manage and maintain consistent visual content, which is crucial for organizations looking to establish a strong brand presence. Its emphasis on brand consistency is what sets it apart from other digital asset management software. Dash is the best for effective brand positioning because it equips brands with the necessary tools to ensure their visual content is managed in a way that upholds a cohesive brand image.

Standout features & integrations:

Features include AI-powered search, custom fields for asset organization, and seamless sharing and collaboration tools. 

Integrations include Shopify, Canva, and Hootsuite, enabling efficient deployment of assets across marketing channels.

Pros and cons

Pros:

  • Integrations with Shopify, Canva, Hootsuite, etc.
  • AI-powered search and custom fields
  • Centralized visual content management

Cons:

  • Download limits may be restrictive for larger operations
  • Slow customer service response times

Best for brand asset optimization

  • 15-day free trial
  • Pricing upon request
Visit Website
Rating: 4.3/5

Canto is a digital asset management platform designed to organize, find, and share digital assets. 

Why I picked Canto: Canto offers a comprehensive feature set that addresses the full spectrum of digital asset management needs. Its ability to streamline content workflows and enhance collaboration makes it a standout choice among other DAM solutions. I believe Canto is the best for brand asset optimization because it provides tools that ensure brand consistency across all digital assets, which is crucial for maintaining brand identity.

Standout features & integrations:

Features include AI Visual Search, Media Delivery Cloud, and Video Enhancements. It also offers security measures, archiving options, and analytics to track content performance. 

Integrations include Adobe Creative Cloud, Slack, Dropbox, Google Drive, Microsoft Office, WordPress, Hootsuite, Salesforce, Mailchimp, and Zapier.

Pros and cons

Pros:

  • API integration for connecting with other platforms
  • Unlimited portals and style guides for brand consistency
  • Powerful search capabilities with smart tags and facial recognition

Cons:

  • May experience performance issues with larger volumes of assets
  • Limited customization options available

Best for channel marketing

  • Free plan available
  • Pricing upon request
Visit Website
Rating: 4.1/5

MarcomCentral is a digital asset management platform that excels in channel marketing due to its robust feature set tailored for managing marketing channels.

Why I picked MarcomCentral: MarcomCentral offers an in-depth approach to digital asset management, particularly its ability to support channel marketing. Its centralized platform stands out for enabling effective management and distribution of marketing materials across various channels. I believe MarcomCentral is the best for channel marketing because it empowers organizations to maintain brand consistency while providing the flexibility to customize marketing collateral for different channels.

Standout features & integrations:

Features include a centralized hub for key documents, intuitive AI for improved search capabilities, and full workflow automation that integrates seamlessly with marketing tools and tech stacks. It also provides clear compliance to ensure industry-standard adherence, customizable dynamic templates, and insightful usage analytics to track the effectiveness of marketing materials.

Integrations include Salesforce, Adobe Creative Cloud, Microsoft Office, Workfront, Marketo, Eloqua, HubSpot, WordPress, Google Analytics, and Zapier.

Pros and cons

Pros:

  • Usage analytics for marketing material effectiveness
  • Customizable templates for on-demand collateral
  • Centralized management of digital assets

Cons:

  • Potential over-complexity for smaller teams or simpler needs
  • May require a steep learning curve for new users

Best for content operations

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 3.2/5

Aprimo streamlines content creation, management, and delivery, ensuring brand consistency and operational efficiency. 

Why I picked Aprimo: Aprimo supports all aspects of content strategy, from planning and creation to distribution and analysis. Its AI-powered capabilities and wide-ranging features make it a suitable choice for companies looking to elevate and maintain their brand image. I believe Aprimo is the best for content operations because it provides a centralized platform that supports complex content workflows and enhances content discoverability and personalization.

Standout features & integrations:

Features include intelligent content workflows, task inboxes with notifications and reminders, annotations and collaborative markup, and side-by-side content version comparisons. It also includes AI capabilities for enhanced searchability, OCR, and video and audio text track creation. The platform supports a variety of content types and provides best-in-class creative and review workflow capabilities.

Integrations include Salesforce, Adobe Creative Cloud, Microsoft Office 365, SharePoint, Sitecore, Drupal, Hootsuite, Marketo, Episerver, and Slack. 

Pros and cons

Pros:

  • Wide range of native integrations with other tools and platforms
  • Comprehensive suite of tools for managing the entire content lifecycle
  • AI-powered capabilities for content discoverability and personalization

Cons:

  • The platform's extensive features might have a learning curve for new users
  • Typically more suitable for large enterprises rather than small businesses

Best for cloud-native DAM

  • Pricing upon request

Adobe Experience Manager Assets is a comprehensive solution for managing digital assets in the cloud. It’s part of the Adobe Marketing Cloud and provides tools for managing, delivering, and optimizing digital experiences across different media and devices.

Why I picked Adobe Experience Manager Assets: Adobe Experience Manager Assets provides users with robust cloud-native capabilities that facilitate the management of extensive asset libraries. Its AI-powered automation and scalability set it apart from other digital asset management tools. I judge it to be the best for cloud-native DAM due to its adeptness at managing assets in a cloud environment, ensuring quick access and distribution at scale.

Standout features & integrations:

Features include AI-assisted smart tagging, dynamic media optimization, and seamless collaboration within the Adobe ecosystem.

Integrations include Adobe Creative Cloud, Adobe Experience Cloud, Microsoft Office, Salesforce, Workfront, Marketo, Magento, SAP Commerce Cloud, Slack, and Jira.

Pros and cons

Pros:

  • Strong integration with Adobe products and other enterprise tools
  • AI-powered smart tagging and content automation
  • Efficient management of large asset volumes

Cons:

  • Customized pricing may imply higher costs for some businesses
  • Potential complexity for new users

Best for media asset optimization

  • Free plan available
  • From $89/3 users/month

Cloudinary Assets is a cloud-based digital asset management solution designed for handling and optimizing media files, such as images and videos. It's best for media asset optimization due to its AI-powered automation and scalability.

Why I picked Cloudinary Assets: Cloudinary Assets offers a comprehensive approach to digital asset management, which stands out for its intelligent automation and flexibility. I believe it's the best for media asset optimization because it streamlines the creation of asset variations, reducing workflows from weeks to seconds, and ensures content is optimized for performance across all channels.

Standout features & integrations:

Features include automated image and video optimization, advanced search functionality, customizable metadata, version control, secure file sharing, permission-based access controls, real-time collaboration, cloud-based storage, AI-powered tagging, dynamic asset manipulation, detailed analytics and reporting, bulk upload and download capabilities, digital rights management, and API access. 

Integrations include Adobe Photoshop, Magento, WordPress, Shopify, Salesforce Commerce Cloud, Drupal, Zapier, Slack, Zendesk, and HubSpot. 

Pros and cons

Pros:

  • Comprehensive integrations with Creative Cloud and other systems
  • Scalable and flexible for various media asset needs
  • AI-powered automation for optimized content delivery

Cons:

  • Advanced features may require more technical expertis
  • May have a learning curve for new users

Other Digital Asset Management Software for Marketing

Below is a list of additional digital asset management software for marketing that I shortlisted. While they didn’t make the top 10, they’re still valuable and worth further research.

If you still haven't found what you're looking for here, check out these other related tools that we've tested and evaluated:

Digital Asset Management Software for Marketing Selection Criteria

Selecting digital asset management software for marketing hinges on identifying solutions that align with the specific functionalities and use cases critical for marketing professionals. These criteria are directly connected to the needs and challenges faced by users, ensuring that the chosen platform addresses the practical aspects of managing digital assets effectively. 

As an expert who has personally tried and researched these tools, here are the requirements I use when evaluating software:

Core Functionality: 25% of Total Weighting Score

  • Centralized storage for easy access to all digital assets
  • Robust search capabilities to quickly locate files
  • Permission controls to manage user access and editing rights
  • Version control to track changes and updates to assets
  • Integration with other marketing tools to streamline workflows

Additional Standout Features: Another 25% of Total Weighting Score 

  • Innovative AI tagging and image recognition for enhanced searchability
  • Advanced analytics for tracking asset usage and performance
  • Custom branding options for the platform interface
  • Real-time collaboration tools for team-based projects
  • Mobile access and management capabilities for on-the-go asset handling

Usability: 10% of Total Weighting Score

  • Intuitive navigation that minimizes the learning curve
  • Clean and clear interface design that facilitates efficient asset management
  • Customizable dashboards that cater to individual user preferences
  • Drag-and-drop functionality for ease of asset organization

Onboarding: 10% of Total Weighting Score

  • Comprehensive training materials such as videos and tutorials
  • Interactive product tours to familiarize new users with the platform
  • Availability of templates to accelerate the setup process
  • Support channels like chatbots and webinars for real-time assistance

Customer Support: 10% of Total Weighting Score

  • Responsive and knowledgeable support team
  • Multiple channels for support, including phone, email, and live chat
  • Community forums or user groups for peer-to-peer assistance
  • Regular updates and clear communication regarding new features and fixes

Value For Money: 10% of Total Weighting Score

  • Transparent pricing models without hidden fees
  • Tiered plans that cater to different business sizes and needs
  • Free trials or demos to evaluate the platform before purchase
  • Comparison of feature sets against the pricing of competitors

Customer Reviews: 10% of Total Weighting Score

  • Overall satisfaction ratings from current and past users
  • Testimonials that highlight specific strengths and weaknesses
  • Frequency of positive mentions regarding usability and support
  • Analysis of feedback trends over time to gauge consistency in performance

As the digital landscape continues to evolve, the trends in DAM software for marketing are set to revolutionize how businesses handle their media assets. From AI-driven automation and enhanced collaboration tools to improved integration capabilities, here are the trends I’ve noticed taking shape for DAM solutions in marketing:

  • Integration with AI and Machine Learning: Artificial intelligence and machine learning are being increasingly integrated into digital asset management software. This trend allows for smarter asset organization and retrieval, significantly reducing the time spent on asset management.
  • Emphasis on User Experience: Improving user experience is a key trend in digital asset management software. Developers are focusing on intuitive interfaces and simplified workflows as it directly impacts productivity and user adoption rates.
  • Enhanced Security Measures: Security is becoming a top priority for digital asset management software and encryption and advanced access controls are being implemented to protect sensitive marketing assets. This trend is important due to the rising concerns over data breaches and intellectual property theft.
  • Adoption of Cloud-Based Solutions: Cloud-based digital asset management solutions are on the rise as they offer scalability and remote access. This is progressive as it supports real-time collaboration and access from anywhere.
  • Focus on Analytics and Reporting: Analytics and reporting features are being emphasized in digital asset management software, providing insights into asset usage and performance. This trend is unique as it helps marketers make data-driven decisions about their content strategies.

What is Digital Asset Management Software for Marketing?

Digital asset marketing software is a specialized tool designed to manage, organize, and distribute digital assets. Marketing professionals use it to manage a vast array of digital content such as images, videos, and documents. It generally serves as a central repository that supports marketing activities by ensuring media assets are easily accessible and can be shared efficiently.

Features of Digital Asset Management Software for Marketing

As marketing efforts increasingly rely on diverse media, the right DAM software can be a game-changer. Here are the most important features to look for when shopping for a digital asset management software for marketing:

  • Secure Storage for Multiple File Formats: A central repository for all types of digital files with robust security measures is vital to protect a company's digital assets and ensure they are available when needed.
  • File Organization: Proper organization is key to maintaining an efficient workflow and saving time when searching for assets.
  • File Search and Retrieval: Quick and precise search capabilities allows marketing teams to swiftly locate the assets they need, which is important for meeting tight deadlines.
  • File Sharing: The easy distribution of digital assets to team members and stakeholders eliminates cumbersome email attachments and outdated file versions, facilitating smoother collaboration.
  • User Roles and Permissions: By setting appropriate permissions, businesses can safeguard sensitive information and maintain the integrity of their digital assets.
  • Version Control and History: This feature is essential for tracking the evolution of marketing materials and ensuring the most current versions are in use.
  • Collaboration Tools: In-platform communication and feedback mechanisms are important for fostering teamwork and streamlining the review process.
  • Integrations: Integrations extend the functionality of DAM systems, making them a more powerful component of the marketing tech stack.
  • Analytics and Reporting: Gaining insights into asset performance and usage is invaluable for understanding the impact of marketing assets and optimizing strategies.

These features not only support the management of digital content but also empower marketing teams to work more efficiently and creatively. As the digital landscape evolves, the importance of these features in maintaining a competitive edge in marketing cannot be overstated.

Benefits of Digital Asset Management Software for Marketing

As the volume of digital assets grows, the need for efficient management of these resources becomes critical. Here are some of the primary benefits of digital asset management software for marketing:

  • Centralized Storage and Management: DAM systems offer a single source of truth for all digital assets. This centralization simplifies the search and retrieval process, ensuring that users can quickly find the assets they need without sifting through disorganized file systems, which saves time and reduces frustration.
  • Improved Collaboration and Efficiency: By providing a platform for team members to access and work on assets simultaneously, DAM software reduces bottlenecks and enhances productivity. This collaborative environment streamlines workflows and can significantly speed up project completion times.
  • Brand Consistency: DAM software ensures that all marketing materials adhere to brand guidelines by providing controlled access to approved assets. This consistency strengthens brand identity and helps maintain a cohesive image across all marketing channels.
  • Cost Savings: With DAM, organizations can avoid the costs associated with lost or recreated assets. By maintaining a well-organized library of digital assets, companies can reduce the need for additional photo shoots or purchases, leading to significant cost reductions.
  • Risk Mitigation: DAM systems help in managing digital rights and licensing information, reducing the risk of copyright infringement. This protection is crucial for organizations that want to avoid legal issues and maintain their reputation.

By using the capabilities of DAM, organizations can ensure that their marketing efforts are well-organized, consistent, and impactful, leading to better engagement with their audience and ultimately driving business success.

Costs & Pricing for Digital Asset Management Software for Marketing

For software buyers new to DAM systems, understanding the various plan options and pricing structures is crucial to making an informed decision that aligns with their business needs and budget. Below is a table outlining the plan types and typical price point for DAM solutions:

Plan Comparison Table for Digital Asset Management Software for Marketing

Plan TypeAverage PriceCommon Features
Free Option$0Basic asset storage, limited user access, and basic search functionality
Entry-Level$1,000 - $12,000/yearAsset storage, user access control, basic search and tagging, and limited integrations
Mid-Range$12,000 - $50,000/yearIncreased storage, advanced search and tagging, more user licenses, additional integrations, and basic analytics
High-End$50,000 - $250,000+/yearExtensive storage, advanced user management, comprehensive integrations, advanced analytics, AI capabilities, and dedicated support
A breakdown of plan types, costs, and features for digital asset management software for marketing.

When considering a DAM system, software buyers should focus on the specific problems they need to solve and the total value the software will bring to their organization. Cost-effectiveness and the ability to scale with the business are key considerations for each plan.

Digital Asset Management Software for Marketing FAQs

Here are some of the most frequently asked questions I receive about digital asset management software for marketing:

How long does it take to implement a digital asset management software?

The time frame for implementing a DAM system is not fixed and depends on factors like team availability, DAM expertise, and the intricacy of workflows and requirements. While some organizations may onboard quickly, others could take several months. A flexible onboarding process that aligns with your team’s goals is essential.

Can digital asset management software support large teams?

Yes, DAM software is scalable and can support large teams across different locations. It provides features like role-based access control, which ensures that team members have appropriate access to assets based on their job requirements. The platform can handle large volumes of data and multiple users simultaneously, making it suitable for large organizations with complex asset management needs.

How secure is digital asset management software?

Digital asset management software typically offers high levels of security to protect assets from unauthorized access and cyber threats. Features like encrypted data storage, secure file transfer protocols, and regular security audits are common. Additionally, DAM systems provide detailed access logs and the ability to set granular permissions for different users and groups.

What types of files can be managed with digital asset management software?

DAM software can manage a wide variety of file types, including images, videos, audio files, PDFs, and document files. Most platforms are designed to handle large file sizes and different file formats, ensuring that marketing teams can store and access a diverse range of digital content as needed.

How does digital asset management software improve marketing efficiency?

DAM software centralizes all marketing assets in one location, making it faster and easier for teams to find and use the right materials. It reduces time spent searching for assets and helps prevent the recreation of existing materials. By streamlining asset management, teams can launch marketing campaigns more quickly and cohesively. Additionally, it enables better collaboration between team members and departments.

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Hermann Fink
By Hermann Fink

Hermann Fink is a technology enthusiast and the co-founder of Rünna Advertising, a multinational digital agency that has been active for over a decade and served clients like Ford, AstraZeneca, Disney, and Didi. In addition to being a business owner, Hermann gathered corporate experience in project management during his time at Hewlett Packard in the mid-2010s.