25 Best Digital Asset Management Software For Marketing Reviewed In 2024
Best Digital Asset Management Software for Marketing Shortlist
Here’s my pick of the 10 best digital asset management software for marketing from the 24 tools reviewed.
Get free help from our project management software advisors to find your match.
Digital asset management (DAM) software offers the benefit of keeping your content organized and accessible, which is important for maintaining brand consistency and speeding up your marketing processes.
However, finding the right DAM solution for your team can be challenging, especially when there are so many options available on the market. To help you find the best solution, I used my experience in project management software to source and review different options.
Whether you're a small business or a large enterprise, my comprehensive review will help you find the ideal DAM tool to streamline your marketing efforts.
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Best Digital Asset Management Software for Marketing Summary
| Tools | Price | |
|---|---|---|
| Plytix | From $699/month | Website |
| Scaleflex | From $213/month | Website |
| Filecamp | From $29/user/month | Website |
| Brandfolder | Pricing upon request | Website |
| Pics.io | From $50/month (no users included) | Website |
| 4ALLPORTAL | From $575/month | Website |
| Image Relay | From $300/user/month | Website |
| Canto | Pricing upon request | Website |
| MarcomCentral | Pricing upon request | Website |
| Aprimo | Pricing upon request | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow to Choose Digital Asset Management Software for Marketing
As you work through your unique software selection process, consider creating a digital asset management RFP to help compare your options. Also keep the following points in mind:
- Scalability: As your marketing efforts grow, so will your library of digital assets. When searching for a DAM system, choose one that can scale with your business.
- Integration Capabilities: Your DAM should work well with other tools in your marketing stack. If you use a customer relationship management (CRM) system or marketing automation tools, look for a DAM that integrates with these systems to ensure a smooth workflow.
- User Permissions and Security: Marketing materials often need to be kept secure or released at specific times. Make sure to select a DAM that offers robust user permission settings and security features.
- Searchability and Metadata: Marketers need to retrieve assets quickly and efficiently. Therefore, it’s best to choose a DAM with strong search capabilities and customizable metadata options, which will save time and frustration.
- Analytics and Reporting: Understanding how assets perform is key to refining marketing strategies. When shopping for a software, consider opting for a DAM that provides detailed analytics and reporting features.
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Wrike
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Hub Planner
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Miro
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.8
Best Digital Asset Management Software for Marketing Reviews
It’s important in the marketing industry to have a scalable digital asset management software to help streamline workflows and enhance collaboration. Below are my reviews for the best DAM software for marketing, which include the advantages and disadvantages, pricing, features, and integrations of each solution.
Plytix is a Product Information Management (PIM) software that helps businesses centralize and manage their product data and digital assets efficiently. It is ideal for businesses dealing with extensive product catalogs that require distribution across multiple sales channels.
Why I picked Plytix: I like that Plytix integrates product information management with digital asset management. This means that you can keep everything you need in one place related to various product management functions, from catalog updating to product marketing. Its DAM capabilities include support for files like images, videos, and PDFs and it also facilitates tagging, categorization, and metadata management.
Standout features & integrations:
Features include tools for linking products with assets, asset resizing and formatting, bulk actions, asset attribute checklists, an AI product description generator, and customizable views.
Integrations include WooCommerce, Shopify, Magento, NetSuite, Salesforce Commerce Cloud, Mailchimp, QuickBooks, Zendesk, BigCommerce, and Microsoft Business Central.
Pros and cons
Pros:
- Can edit assets directly on the platform
- Bulk import options
- Integrates PIM and DAM
Cons:
- Could have better asset version control
- Attribute-level permissions limited to higher-tier plans
Scaleflex is a digital asset management solution designed to help teams from various industries, including marketing, efficiently organize, optimize, and share media files like images and videos.
Why I picked Scaleflex: When considering a digital asset management solution for marketing, Scaleflex stands out with its dynamic media optimization feature. This functionality uses AI-driven image and video compression to ensure your media loads quickly and efficiently, which can significantly enhance your website's SEO. With over 150 on-the-fly transformations available, your team can tailor visuals to meet various channel requirements without compromising quality.
Standout features & integrations:
Features include generative AI, a customizable user interface, content syndication, automated workflows, smart content classification, global content delivery, and secure access with advanced user permissions.
Integrations include WordPress, Filerobot, Cloudimage, Shopify, Magento, Prestashop, Drupal, Prismic, Amazon S3, Azure, Angular, and React.js.
Pros and cons
Pros:
- Efficient media optimization
- The platform integrates well with various tools
- AI-powered automation
Cons:
- Some users find the interface complex initially
- Lower-tier plans are limited to one project
Filecamp is a digital asset management solution that excels in affordability. It stands out as the best for cost-effective DAM, offering a comprehensive set of features at a competitive price point.
Why I picked Filecamp: Filecamp provides users with a user-friendly interface and robust features tailored for branding and collaboration. It allows marketing teams to easily organize, share, and collaborate on digital assets while ensuring brand consistency through customizable branding options. I determined Filecamp to be the best for cost-effective DAM because it delivers essential DAM features without imposing a significant financial burden on its users.
Standout features & integrations:
Features include a user-friendly interface, customizable branding options, and granular permission settings. It also boasts powerful search capabilities and supports a variety of file formats.
Integrations include Slack, WordPress, Salesf
Pros and cons
Pros:
- Advanced search capabilities
- Customizable branding options
- Unlimited users in all plans
Cons:
- Extra costs for additional storage
- Higher-tier plans are required for some features
- Limited storage with the basic plan
Brandfolder is a digital asset management software that assists marketing teams in organizing, controlling, creating, distributing, and measuring creative assets across various formats.
Why I picked Brandfolder: What makes Brandfolder different is its Brand Intelligence feature, which leverages AI-driven tagging and analytics to provide deep insights into asset performance. This capability allows users to understand who is using their assets, where they are being used, and which assets are performing best, which is especially useful for marketing teams wanting to understand the impact of their assets and how to improve them.
Standout features & integrations:
Features include tools to manage creative workflows, customizable templates that allow users to create on-brand content quickly, branded portals, and brand guidelines that are always up-to-date and accessible. Other features include metadata tagging, version control, secure file sharing, advanced search functionality, collaboration tools, permission management, automated workflows, content distribution, and mobile app access.
Integrations include HubSpot, Jira, Microsoft Office, Salesforce, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Canva, Contentful, Figma, Google Analytics, Hootsuite, Shopify, Slack, Smartsheet, Trello, and WordPress.
Pros and cons
Pros:
- Analytics on asset usage
- Automated workflow capabilities
- Customizable organization options
Cons:
- Initial setup can be complex
- Auto tags sometimes don't fit specific needs
Pics.io is a digital asset management software that offers a wide range of features to help with marketing asset management.
Why I picked Pics.io: I chose Pics.io because of its capabilities in sharing digital assets. For marketing teams, Pics.io offers a robust file-sharing system that allows users to publish and share individual or bulk assets, showcase work with pre-made templates, and use an interactive proofing template for external collaboration. The platform's advanced metadata tagging and search functionalities also enable marketers to quickly locate and utilize the exact files they need.
Standout features & integrations:
Features include unlimited digital asset storage that allows users to store digital assets without restrictions on file types or sizes. It also offers inboxes for direct communication with external stakeholders, version control to track changes on assets, and AI capabilities such as face recognition and speech-to-text transcription.
Integrations include Google Drive, Amazon S3, Slack, Zapier, Adobe Photoshop, Adobe Premiere Pro, Shopify, Salesforce, Trello, Figma, Wrike, WordPress, monday.com, and more.
Pros and cons
Pros:
- Dynamic AI-based tagging
- Robust collaboration features
- Search function to quickly locate assets
Cons:
- Larger files may experience slower loading times
- Web views and asset inbox could be more customizable
4ALLPORTAL is a software that specializes in digital asset management (DAM) and product information management (PIM) solutions for various industries.
Why I picked 4ALLPORTAL: For marketing teams wanting to centralize their digital asset management system, 4ALLPORTAL allows users to create, share, and export digital assets directly within the system. It supports a range of files, including images, videos, audio files, and documents. It also has collaboration features with tailored approval workflows that can be defined by roles, folders, keywords, or specific rules. Its integrated DAM and PIM capabilities further help marketing teams looking to manage digital assets and product information in one place.
Standout features & integrations:
Features include automated processes, like batch uploading images to your CMS in the same format and correct resolution and with all the right metadata for SEO. It also has a powerful search feature, allowing you to filter based on file type, tags, keywords, release status, intended use, description, and more.
Integrations include Dropbox, Canva, Jira, Shopify, Microsoft Excel, Microsoft Teams, WordPress, Adobe Illustrator, Adobe Creative Cloud, Adobe Photoshop, Hootsuite, Adobe InDesign, Salesforce, and more.
Pros and cons
Pros:
- Support for multiple language translations
- Workflow automation capabilities
- Scalable with the needs of a growing business
Cons:
- Customizing the portal may require a time investment
- Interface can be challenging to navigate
Image Relay is a digital asset management platform designed to organize, manage, and distribute brand assets.
Why I picked Image Relay: Image Relay’s unique approach to digital asset management caters to various industries and scales with business growth. Its emphasis on simplicity and efficiency in managing and sharing digital assets makes it a standout choice. I believe Image Relay is the best for scalable DAM because it offers customizable metadata fields, a user-friendly folder structure, and bulk actions, which are essential for managing large volumes of digital assets effectively.
Standout features & integrations:
Features include powerful search capabilities with customizable metadata fields, a clear folder structure for asset organization, and bulk upload, download, and update options to save time. The platform also offers customizable user permissions and self-serve capabilities for external users, streamlining the asset management process.
Integrations include Slack, Adobe Creative Cloud, Salesforce, WordPress, Hootsuite, Canva, Shopify, Asana, Zapier, and Jira.
Pros and cons
Pros:
- Customizable user permissions for controlled asset access
- Bulk actions for uploads, downloads, and updates save time
- Customizable metadata and folder structures for efficient asset organization
Cons:
- Requires a minimum of five users, making it less accessible for smaller teams
- Higher starting price point compared to some competitors
Canto is a digital asset management platform designed to organize, find, and share digital assets.
Why I picked Canto: Canto offers a comprehensive feature set that addresses the full spectrum of digital asset management needs. Its ability to streamline content workflows and enhance collaboration makes it a standout choice among other DAM solutions. I believe Canto is the best for brand asset optimization because it provides tools that ensure brand consistency across all digital assets, which is crucial for maintaining brand identity.
Standout features & integrations:
Features include AI Visual Search, Media Delivery Cloud, and Video Enhancements. It also offers security measures, archiving options, and analytics to track content performance.
Integrations include Adobe Creative Cloud, Slack, Dropbox, Google Drive, Microsoft Office, WordPress, Hootsuite, Salesforce, Mailchimp, and Zapier.
Pros and cons
Pros:
- API integration for connecting with other platforms
- Unlimited portals and style guides for brand consistency
- Powerful search capabilities with smart tags and facial recognition
Cons:
- May experience performance issues with larger volumes of assets
- Limited customization options available
MarcomCentral is a digital asset management platform that excels in channel marketing due to its robust feature set tailored for managing marketing channels.
Why I picked MarcomCentral: MarcomCentral offers an in-depth approach to digital asset management, particularly its ability to support channel marketing. Its centralized platform stands out for enabling effective management and distribution of marketing materials across various channels. I believe MarcomCentral is the best for channel marketing because it empowers organizations to maintain brand consistency while providing the flexibility to customize marketing collateral for different channels.
Standout features & integrations:
Features include a centralized hub for key documents, intuitive AI for improved search capabilities, and full workflow automation that integrates seamlessly with marketing tools and tech stacks. It also provides clear compliance to ensure industry-standard adherence, customizable dynamic templates, and insightful usage analytics to track the effectiveness of marketing materials.
Integrations include Salesforce, Adobe Creative Cloud, Microsoft Office, Workfront, Marketo, Eloqua, HubSpot, WordPress, Google Analytics, and Zapier.
Pros and cons
Pros:
- Usage analytics for marketing material effectiveness
- Customizable templates for on-demand collateral
- Centralized management of digital assets
Cons:
- Potential over-complexity for smaller teams or simpler needs
- May require a steep learning curve for new users
Aprimo streamlines content creation, management, and delivery, ensuring brand consistency and operational efficiency.
Why I picked Aprimo: Aprimo supports all aspects of content strategy, from planning and creation to distribution and analysis. Its AI-powered capabilities and wide-ranging features make it a suitable choice for companies looking to elevate and maintain their brand image. I believe Aprimo is the best for content operations because it provides a centralized platform that supports complex content workflows and enhances content discoverability and personalization.
Standout features & integrations:
Features include intelligent content workflows, task inboxes with notifications and reminders, annotations and collaborative markup, and side-by-side content version comparisons. It also includes AI capabilities for enhanced searchability, OCR, and video and audio text track creation. The platform supports a variety of content types and provides best-in-class creative and review workflow capabilities.
Integrations include Salesforce, Adobe Creative Cloud, Microsoft Office 365, SharePoint, Sitecore, Drupal, Hootsuite, Marketo, Episerver, and Slack.
Pros and cons
Pros:
- Wide range of native integrations with other tools and platforms
- Comprehensive suite of tools for managing the entire content lifecycle
- AI-powered capabilities for content discoverability and personalization
Cons:
- The platform's extensive features might have a learning curve for new users
- Typically more suitable for large enterprises rather than small businesses
Other Digital Asset Management Software for Marketing
Below is a list of additional digital asset management software for marketing that I shortlisted. While they didn’t make the top 10, they’re still valuable and worth further research.
Related Digital Asset Management Software for Marketing Reviews
If you still haven't found what you're looking for here, check out these other related tools that we've tested and evaluated:
- Project Management Software
- Resource Management Software
- Workflow Automation Software
- Time Tracking Software
- Task Management Software
- Collaboration Tools
- Gantt Chart Maker
- Productivity Tools
- Project Tracking Software
- Project Scheduling Software
Digital Asset Management Software for Marketing Selection Criteria
Selecting digital asset management software for marketing hinges on identifying solutions that align with the specific functionalities and use cases critical for marketing professionals. These criteria are directly connected to the needs and challenges faced by users, ensuring that the chosen platform addresses the practical aspects of managing digital assets effectively.
As an expert who has personally tried and researched these tools, here are the requirements I use when evaluating software:
Core Functionality: 25% of Total Weighting Score
- Centralized storage for easy access to all digital assets
- Robust search capabilities to quickly locate files
- Permission controls to manage user access and editing rights
- Version control to track changes and updates to assets
- Integration with other marketing tools to streamline workflows
Additional Standout Features: Another 25% of Total Weighting Score
- Innovative AI tagging and image recognition for enhanced searchability
- Advanced analytics for tracking asset usage and performance
- Custom branding options for the platform interface
- Real-time collaboration tools for team-based projects
- Mobile access and management capabilities for on-the-go asset handling
Usability: 10% of Total Weighting Score
- Intuitive navigation that minimizes the learning curve
- Clean and clear interface design that facilitates efficient asset management
- Customizable dashboards that cater to individual user preferences
- Drag-and-drop functionality for ease of asset organization
Onboarding: 10% of Total Weighting Score
- Comprehensive training materials such as videos and tutorials
- Interactive product tours to familiarize new users with the platform
- Availability of templates to accelerate the setup process
- Support channels like chatbots and webinars for real-time assistance
Customer Support: 10% of Total Weighting Score
- Responsive and knowledgeable support team
- Multiple channels for support, including phone, email, and live chat
- Community forums or user groups for peer-to-peer assistance
- Regular updates and clear communication regarding new features and fixes
Value For Money: 10% of Total Weighting Score
- Transparent pricing models without hidden fees
- Tiered plans that cater to different business sizes and needs
- Free trials or demos to evaluate the platform before purchase
- Comparison of feature sets against the pricing of competitors
Customer Reviews: 10% of Total Weighting Score
- Overall satisfaction ratings from current and past users
- Testimonials that highlight specific strengths and weaknesses
- Frequency of positive mentions regarding usability and support
- Analysis of feedback trends over time to gauge consistency in performance
Trends for Digital Asset Management Software for Marketing
As the digital landscape continues to evolve, the trends in DAM software for marketing are set to revolutionize how businesses handle their media assets. From AI-driven automation and enhanced collaboration tools to improved integration capabilities, here are the trends I’ve noticed taking shape for DAM solutions in marketing:
- Integration with AI and Machine Learning: Artificial intelligence and machine learning are being increasingly integrated into digital asset management software. This trend allows for smarter asset organization and retrieval, significantly reducing the time spent on asset management.
- Emphasis on User Experience: Improving user experience is a key trend in digital asset management software. Developers are focusing on intuitive interfaces and simplified workflows as it directly impacts productivity and user adoption rates.
- Enhanced Security Measures: Security is becoming a top priority for digital asset management software and encryption and advanced access controls are being implemented to protect sensitive marketing assets. This trend is important due to the rising concerns over data breaches and intellectual property theft.
- Adoption of Cloud-Based Solutions: Cloud-based digital asset management solutions are on the rise as they offer scalability and remote access. This is progressive as it supports real-time collaboration and access from anywhere.
- Focus on Analytics and Reporting: Analytics and reporting features are being emphasized in digital asset management software, providing insights into asset usage and performance. This trend is unique as it helps marketers make data-driven decisions about their content strategies.
What is Digital Asset Management Software for Marketing?
Digital asset marketing software is a specialized tool designed to manage, organize, and distribute digital assets. Marketing professionals use it to manage a vast array of digital content such as images, videos, and documents. It generally serves as a central repository that supports marketing activities by ensuring media assets are easily accessible and can be shared efficiently.
Features of Digital Asset Management Software for Marketing
As marketing efforts increasingly rely on diverse media, the right DAM software can be a game-changer. Here are the most important features to look for when shopping for a digital asset management software for marketing:
- Secure Storage for Multiple File Formats: A central repository for all types of digital files with robust security measures is vital to protect a company's digital assets and ensure they are available when needed.
- File Organization: Proper organization is key to maintaining an efficient workflow and saving time when searching for assets.
- File Search and Retrieval: Quick and precise search capabilities allows marketing teams to swiftly locate the assets they need, which is important for meeting tight deadlines.
- File Sharing: The easy distribution of digital assets to team members and stakeholders eliminates cumbersome email attachments and outdated file versions, facilitating smoother collaboration.
- User Roles and Permissions: By setting appropriate permissions, businesses can safeguard sensitive information and maintain the integrity of their digital assets.
- Version Control and History: This feature is essential for tracking the evolution of marketing materials and ensuring the most current versions are in use.
- Collaboration Tools: In-platform communication and feedback mechanisms are important for fostering teamwork and streamlining the review process.
- Integrations: Integrations extend the functionality of DAM systems, making them a more powerful component of the marketing tech stack.
- Analytics and Reporting: Gaining insights into asset performance and usage is invaluable for understanding the impact of marketing assets and optimizing strategies.
These features not only support the management of digital content but also empower marketing teams to work more efficiently and creatively. As the digital landscape evolves, the importance of these features in maintaining a competitive edge in marketing cannot be overstated.
Benefits of Digital Asset Management Software for Marketing
As the volume of digital assets grows, the need for efficient management of these resources becomes critical. Here are some of the primary benefits of digital asset management software for marketing:
- Centralized Storage and Management: DAM systems offer a single source of truth for all digital assets. This centralization simplifies the search and retrieval process, ensuring that users can quickly find the assets they need without sifting through disorganized file systems, which saves time and reduces frustration.
- Improved Collaboration and Efficiency: By providing a platform for team members to access and work on assets simultaneously, DAM software reduces bottlenecks and enhances productivity. This collaborative environment streamlines workflows and can significantly speed up project completion times.
- Brand Consistency: DAM software ensures that all marketing materials adhere to brand guidelines by providing controlled access to approved assets. This consistency strengthens brand identity and helps maintain a cohesive image across all marketing channels.
- Cost Savings: With DAM, organizations can avoid the costs associated with lost or recreated assets. By maintaining a well-organized library of digital assets, companies can reduce the need for additional photo shoots or purchases, leading to significant cost reductions.
- Risk Mitigation: DAM systems help in managing digital rights and licensing information, reducing the risk of copyright infringement. This protection is crucial for organizations that want to avoid legal issues and maintain their reputation.
By using the capabilities of DAM, organizations can ensure that their marketing efforts are well-organized, consistent, and impactful, leading to better engagement with their audience and ultimately driving business success.
Costs & Pricing for Digital Asset Management Software for Marketing
For software buyers new to DAM systems, understanding the various plan options and pricing structures is crucial to making an informed decision that aligns with their business needs and budget. Below is a table outlining the plan types and typical price point for DAM solutions:
Plan Comparison Table for Digital Asset Management Software for Marketing
| Plan Type | Average Price | Common Features |
| Free Option | $0 | Basic asset storage, limited user access, and basic search functionality |
| Entry-Level | $1,000 - $12,000/year | Asset storage, user access control, basic search and tagging, and limited integrations |
| Mid-Range | $12,000 - $50,000/year | Increased storage, advanced search and tagging, more user licenses, additional integrations, and basic analytics |
| High-End | $50,000 - $250,000+/year | Extensive storage, advanced user management, comprehensive integrations, advanced analytics, AI capabilities, and dedicated support |
When considering a DAM system, software buyers should focus on the specific problems they need to solve and the total value the software will bring to their organization. Cost-effectiveness and the ability to scale with the business are key considerations for each plan. For example, Pics.io's pricing plans have options for teams as small as one and up to 100 or more.
Digital Asset Management Software for Marketing FAQs
Here are some of the most frequently asked questions I receive about digital asset management software for marketing:
How long does it take to implement a digital asset management software?
The time frame for implementing a DAM system is not fixed and depends on factors like team availability, DAM expertise, and the intricacy of workflows and requirements. While some organizations may onboard quickly, others could take several months. A flexible onboarding process that aligns with your team’s goals is essential.
Can digital asset management software support large teams?
Yes, DAM software is scalable and can support large teams across different locations. It provides features like role-based access control, which ensures that team members have appropriate access to assets based on their job requirements. The platform can handle large volumes of data and multiple users simultaneously, making it suitable for large organizations with complex asset management needs.
How secure is digital asset management software?
Digital asset management software typically offers high levels of security to protect assets from unauthorized access and cyber threats. Features like encrypted data storage, secure file transfer protocols, and regular security audits are common. Additionally, DAM systems provide detailed access logs and the ability to set granular permissions for different users and groups.
What types of files can be managed with digital asset management software?
DAM software can manage a wide variety of file types, including images, videos, audio files, PDFs, and document files. Most platforms are designed to handle large file sizes and different file formats, ensuring that marketing teams can store and access a diverse range of digital content as needed.
How does digital asset management software improve marketing efficiency?
DAM software centralizes all marketing assets in one location, making it faster and easier for teams to find and use the right materials. It reduces time spent searching for assets and helps prevent the recreation of existing materials. By streamlining asset management, teams can launch marketing campaigns more quickly and cohesively. Additionally, it enables better collaboration between team members and departments.
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