10 beste programvarer for styring av markedsføringsressurser i 2026

Scoro is a work management software that caters to professional services by offering a suite of tools to manage projects, finances, and resources within a single system. 

Why I picked Scoro: The platform has an agile Gantt chart feature that facilitates better resource management for marketers. You can get a real-time view of everyone's scheduled workloads, so you can see when your team is available for certain projects or tasks. This feature also saves time because it automatically updates when tasks are linked, helping you minimize your effort toward manual updates.

Furthermore, I like that Scoro offers end-to-end project management capabilities so marketing teams can unify their sales, project delivery, and billing in a single platform, providing complete visibility and control over resource capacity and profitability. 

Scoro Standout Features & Integrations

Features include reporting and analytics for agency operations as a whole (rather than just on a per-project basis), which provides insights into resourcing, progress, and overall results. The tool also includes a feature that automatically sends invoices for retainers to help your agency get paid faster and stay profitable.

Integrations include Xero, QuickBooks, Sage Intacct, Microsoft Exchange, Expensify, Stripe, Google Calendar, Jira, Slack, Asana, Dropbox, PayPal, and more.

Productive is a comprehensive work management software ideal for agencies and professional services businesses. It combines project management, resource planning, time tracking, budgeting, and team collaboration in one solution.

Why I picked Productive: You can allocate work effectively across your team by assigning tasks within the context of everyone's workload. From there, you can keep track of who's working on which tasks and projects. Team members can track their time in the platform, helping you keep a log of hours allocated to various clients, projects, and tasks. This makes for more accurate billing.

The software offers a comprehensive task management system that allows users to assign tasks to specific team members, set deadlines, and track task progress through to completion. Users can also set up recurring tasks so they don’t have to worry about manually creating them each time. You can also upload documents in the platform or link them from other cloud storage services, and connect them with specific projects or tasks. Additionally, Productive has robust profitability tracking features, so you can align your agency resources with the projects that make the most impact on revenue. 

Productive Standout Features & Integrations

Features include list, table, calendar, timeline, and board views; recurring tasks; time estimations; time tracking; budgeting; document management; resource planning; upcoming work placeholders; and client billing.

Integrations include Dropbox, Exact, Google Workplace, Jira, Harvest Economic, Outlook, Microsoft Calendar, Slack, QuickBooks, and Xero. A Zapier integration is also available, which can unlock more integrations with a paid account.

Wrike is a marketing project management software that provides visibility across an entire team’s work, so you can visualize capacity at a glance and balance resources appropriately.

Why I picked Wrike: It is highly configurable and allows users to customize workflows, dashboards, reports, and request forms to suit their specific needs. Wrike’s powerful resource management features enable consistent on-target delivery, ensure workload balance, and help your team deliver on time and on budget. 

Wrike’s user-friendly interface enables users to work how they want, whether that’s switching between Kanban boards, using interactive drag-and-drop Gantt charts, or launching workload views to visualize priorities. Wrike features time and expense tracking, intuitive task and project management, visual proofing, pre-built templates for common marketing tasks, reporting, and resource management and allocation.

Wrike has an intuitive navigation with distinct Spaces, folders, and tasks. Easily switch from the home screen to timesheets, dashboards, calendars, reports, and the activity stream. Wrike also has a dedicated help center with interactive training, videos, and a helpful ‘Getting Started’ guide.

Wrike Standout Features & Integrations

Features include job role placeholders, visual allocation information, easy re-assigning of tasks, time tracking, and budget management.

Integrations include 400+ pre-built native integrations, including the most popular file management software from Microsoft, Google, and Dropbox, along with sales and marketing software from Salesforce and Marketo.

Screendragon is a marketing operations platform trusted by global brands and agencies like Kellogg’s, BP, The International Olympic Committee and McCann World Group. It is designed for scaling marketing teams with advanced resource management functionality including resource forecasting, real-time utilization, capacity heatmaps, AI staff recommendations and much more.

It comes with features for management, resource management, budget management, workflow automation and time and expense tracking. Screendragon is customizable, giving you control over branded UX, smart custom forms, personalized dashboards, custom reporting and advanced permission levels.

Screendragon's task management features include visual Kanban boards, interactive Gantt charts, and list views as options for interfaces.

Screendragon provides deep integrations with leading ERP systems such as SAP and PeopleSoft. It offers thousands of integrations with popular apps through Zapier like Jira, Trello, Slack, Box, Google Drive, Office 365 and Microsoft Dynamics. It also has an open API, enabling custom integrations with any system.

Screendragon starts from $20/user/month and a free demo is available.

Kantata is a resource management platform built for professional services, including marketing teams and agencies. It helps you balance workloads, assign the right people to the right campaigns, and track profitability in real time. By unifying projects, resources, and financials, it ensures your team delivers consistently without burning out.

Why I picked Kantata: Kantata takes a people-centric approach to resource planning, which is especially valuable in fast-paced marketing environments. Its forecasting and capacity tools let you see when designers, copywriters, and strategists are at risk of overload, while skills-based staffing ensures projects get the right mix of talent. This reduces bottlenecks and keeps campaign delivery smooth, even across multiple client accounts.

Beyond staffing, Kantata gives you deeper insight into how resources connect to outcomes. Built-in BI tools let you measure utilization, profitability, and client satisfaction side by side, while accounting features like project costing and invoicing link resource decisions directly to financial performance.

Kantata Standout Features & Integrations

Features include dynamic dashboards that visualize campaign health, time and expense tracking with billable vs. non-billable distinctions, and task boards that flag risks like missed deadlines or misaligned dependencies. Kantata also supports collaboration with activity feeds and in-app notifications, keeping both internal teams and clients in the loop.

Integrations include BambooHR, Hubstaff, Desktop.com, Gigasheet, Salesforce, Microsoft 365, Slack, Hubspot CRM, Jira, Time Doctor, QuickBooks, and Google Drive.

monday AI Workspace is a work management platform that combines marketing project planning, campaign tracking, resource management, and AI-powered workflow automation across teams.

Who Is monday AI Workspace Best For?

It's a natural fit for small-to-mid-size marketing teams that are new to structured project management and need a platform they can adopt quickly without heavy onboarding.

Why I Picked monday AI Workspace

I picked monday AI Workspace as one of the best because its 200+ pre-built templates mean a marketing team can go from sign-up to a running campaign board in under an hour. I particularly like how the AI Sidekick helps first-time users build workflows by answering plain-language prompts, which removes the usual setup barrier. The visual Gantt and timeline views are readable from day one, so new users can track campaign dependencies without any prior training.

monday AI Workspace Key Features

• Cross-platform integrations: Connects with marketing tools like Mailchimp, HubSpot, Adobe Creative Cloud, and Canva for smooth data flow.
• Automated workload management: Allocates resources and tracks team capacity using built-in workload boards and resource dashboards.
• Campaign performance dashboards: Offers customizable project dashboards to visualize campaign statuses, performance metrics, and timelines at a glance.
• Multi-view planning tools: Includes Kanban, Gantt, timeline, calendar, and custom board views for flexible project tracking.

monday AI Workspace Integrations

Miro is a collaborative online whiteboard with over 1,000 templates including mind maps, Kanban boards, Gantt charts, product wireframes, research boards, and flowcharts.

Why I picked Miro: This platform is an excellent resource for your brainstorming sessions with the creative team, especially if your team is largely remote. Its infinite canvas and a vast array of templates give you multiple options to present information to distributed teams. The platform also supports the expression of ideas in multiple formats, including text, images, and videos.

Moreover, features like Miro Assist help generate ideas from basic prompts, while TalkTrack enables the asynchronous explanation of process maps. Additionally, asynchronous collaboration features, such as comments and reactions, facilitates continuous input from team members.

Miro Standout Features & Integrations

Features include AI capabilities that you can use to help with tasks like clustering sticky notes and fleshing out rough ideas. The tool also has an extensive library of templates for specific project use cases and milestones like project timelines, kickoffs, and project planning.

Integrations with a whole suite of tools, including Zoom, Figma, Asana, Monday.com, Confluence, Microsoft Teams, Jira, Slack, Google Drive, Box, Airtable, Notion, Azure, and Webex. Some integrations are limited to paid plans only.

Kintone is a customizable marketing resource management platform used by teams at Volvo Trucks North America, Japan Airlines, Shiseido, and over 23,000 organizations worldwide. Their unique approach to marketing management lets you build a wide variety of customizable “apps” either from scratch, using templates or from your existing spreadsheets, for data management, business processes, and workflows. Kintone apps can be customized for project management, CRM, partner databases, expense reports, shared to-do lists, event management, product feedback, and much more.

Why I picked Kintone: It lets you build no-code project tracking apps by dragging and dropping elements that you want to see onto the page: rich text fields, date fields, drop-down menus, number fields with built-in calculations, spaces for attachments, user or group selection menus, related data from other apps, tables, and more.

Once you’ve built the app you want, you can use it to more easily manage whatever data and tasks you and your team need to track. And with custom notifications and reminders as well as detailed permissions settings, your collaboration tool can look and work however you want it to.

Kintone’s built-in communication features also allow teams to discuss projects directly in the app and in topic or project-based threads. Dedicated “spaces” organize everything your team needs for your project, including task-tracking apps and searchable conversation threads.

Kintone Standout Features & Integrations

Features include a "Space-Level App Integration" feature for creating dedicated project spaces with custom apps, task trackers, and shared files. Its automated workflow handoff capabilities also allow you to design workflows with conditional logic so tasks move easily between team members based on predefined criteria.

Integrations include free native plugins built by the Kintone team as well as integrations with other tools like Slack, Gmail, Google Calendar, Outlook, Tableau, Dropbox, Salesforce, HubSpot, Eventbrite, WordPress, QuickBooks, MailChimp, and many more through a paid plan with Zapier or via API integrations.

SAS is an analytics, artificial intelligence, and data platform that helps makes sense of all the data your company produces.

Why I picked SAS: The company has a product called SAS IT Resource Management that helps you monitor your IT enterprise. This not only keeps track of people, but of all resources that impact an IT operation.

Using this product, you manage a data warehouse created from the needs of all your organization. From this data source, you can extract reports and digested information that will help you make better informed decisions.

SAS Standout Features & Integrations

Features include AI capabilities that help you plan and develop marketing content and creative, as well as an embedded customer data platform that you can use to collect and sort customer data, as well as features for audience targeting, behavioral data collection, and identity resolution.

Integrations in this tool are available through its REST API. IT teams can use it to build custom integrations and connect your current tech stack with this platform.

Meisterplan assists with all aspects of project portfolio management and capacity planning. Its tools allow you to effectively manage the present and plan for the future. This is in addition to advanced features—such as a resource monitor—that assist with understanding the impact of changes to marketing operations.

Meisterplan costs from $719/month and has a free trial.