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The Best Digital Asset Management Software in 2019

By 11/09/2019 No Comments

This list will help you quickly compare and evaluate the best digital asset management software (often called a DAM).

If you ever find yourself thinking, “I know we had that file a year or so ago that we could use for this project—if only I could find it…” then you should think about getting a DAM. It’s a system for storing and managing digital assets that can speed up production and ensure you’re using the most appropriate file for your projects.

Digital Asset Management Software Logo Soup

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The Digital Asset Management Software List

Digital asset management software allows users to store and organize files and protect their assets from being stolen. DAM software can improve project workflow and help with common project challenges. All your files are in one place, no more spending hours looking for that one image buried in the recesses of a hard drive.

  1. Widen Collective
  2. Wedia
  3. MediaBeacon
  4. Amplifi.io
  5. Libris
  6. MediaValet
  7. Brandfolder
  8. Bynder
  9. Canto Digital Asset Management

Below you’ll find an overview of these digital asset management software, with screenshots, feature overview, pricing and our score.

Jump to digital asset management software reviews

Digital Asset Management FAQ

Start here to cover the basics of digital media asset management software, like what it is and what you can use it for.

What is digital asset management?

Digital asset management is a repository of digital assets – think of it as your online filing system. A DAM improves flexibility, control and access between organizations, businesses, departments, customers and partners of digital assets.

What is a digital asset?

A digital asset is a ‘thing’ that you can use and access online. Among others, that can include photography, videos, branding assets, ebooks, logos, illustrations, animations, presentations, spreadsheets, word documents, emails—it could be anything that’s digital and that has metadata.

What is a digital asset management system?

Digital asset management system makes the process of storing, sharing, and tracking digital assets much easier. It provides a centralized library to store and share digital assets, and allows people to access the files they need no matter where they are in the world—without being connected to an onsite server.

Why is digital asset management important?

DAM software allows project managers to organize and access client content. All your assets are stored in a single library, so you can access them at your desk, in line for coffee or on your way to a meeting.

Who uses digital asset management software?

Advertising agencies, creative teams, non-profits, and ecommerce companies are just some examples of organizations that would use a DAM. Freelance creatives such as photographers and designers often use personal digital asset management for storing, sharing, and organizing their files. Anything that’s digital and has metadata is a digital asset. So anyone whose job or project involves frequent use of digital media or files will likely use a DAM.

What are the capabilities of digital asset management software?

Digital asset management software stores digital assets in a centralized library. Most DAMs provide additional features such as automatically adding metadata tags, creating smart albums, and tracking of asset licenses. Digital Asset Management Software typically works with both mac and windows.

Not looking for digital asset management software? Check out our other lists of top software to manage teams, resources, and projects:

  1. Having trouble keeping all your digital projects on track? Try our project scheduling software recommendations to help stay organized.
  2. Managing large teams can be a headache. Try our resource scheduling software recommendations to make sure everyone has what they need.
  3. Focus on what’s important and get more done each day by taking a look at our productivity app reviews.

Do I Need A Digital Asset Manager?

I’ll answer that question with three more questions. Do you…

…manage creative teams?

…work on a decentralized team?

…work with multiple vendors, clients, or partners?

If you answered “Yes” to any of these three questions, you could likely benefit from digital asset management software. Here are some of the benefits it can provide:

A graphic showing the 3 benefits of digital asset management software: 1. everyone can access the same file versions, 2. you can refer to version history and track versions, 3. you can use metadata to organize and locate assets

Project Management Applications Comparison Criteria

How do I evaluate DAM software? Here’s a breakdown of some on my considerations:

  1. User Interface (UI): Does it offer clear displays and intuitive navigation? This is especially important when distributed teams and multiple departments all need to be able to easily navigate the tool.
  2. Usability: Is this easy to learn and use? Software with better tutorials, knowledge centers, and customer support gets a higher score.
  3. Features & Functionality: How many of the key features and functions does it provide, and how powerful are they? In DAM software, features like searchable databases, version control, proofing and approval workflows, rights management, and permission-based access are important.
  4. Integrations: Pre-built integrations with Adobe’s Creative Suite is ideal for many teams. Likewise, the better tools come with integrations with project management software, content management systems, social media platforms, content delivery networks, ecommerce software, and analytics tools.

9 Best Digital Asset Management Software Overviews

Help Desk Software Featured Graphic

  • free demo.
  • $24,900/year.

User Interface (UI)

90%

Usability

90%

Integrations

90%

Features & Function

100%

Overall Score

92.5%

1. Widen Collective – Cloud-based digital asset management program with a centralized library to manage photographs, videos, and audio

Organize, share, and distribute your content across the web and empower your marketing team, sales people, and clients to find the content they need. Use data to determine who is using your content where in order to expand popular content and archive any straggling features.

Widen Collective screenshot - Digital Asset Management Software

Control who can use assets when, where, and how with user roles and permissions with Widen Collective.

With powerful search functionality and flexible metadata parameters, Widen Collective stands out in our Features and Functionality evaluation criteria category, where searchability and flexibility reign supreme. Assign different Roles and Groups to both assets and users to further control the experience.

The Widen Collective integraties with dozens of platforms spanning social and content management. A paid plan with Zapier alone will give you access to 1500+ integration options.

A more freely customizable homepage would be one of the few minors cons associated with this software. That, and the ability for administrators to be able to switch between different account types views in order to survey the experience of various different available roles types.

Widen Collective costs from $24900/year and offers a free demo.

Overall Score: 9.2
Visit Website
  • free demo.
  • $500/month.

User Interface (UI)

100%

Usability

100%

Integrations

90%

Features & Function

90%

Overall Score

95%

2. Wedia – Allows for custom workflow approval and prevents license misuse, and comes with useful training materials like a knowledge base and video tutorials

Wedia was designed in order for brands to regain full control of the management, organization and distribution of their content and digital assets. Wedia works as a central hub for all media, making it easy to manage millions of assets across teams, channels and markets no matter the size of your business or organization.

Wedia screenshot - Digital Asset Management Software

Manage, purpose, and share all of your digital assets, like photos and videos, with Wedia.

Wedia seems to have put a focus on User Interface and User Experience (UX) that ensures that any user can find any asset precisely, quickly, and with as few clicks as possible, which is in line with not one but two of our evaluation criteria items. This powerful combination is partially why they made our list.

Available integrations include PIWIK, Amazon Cloudfront, Drupa, Hootsuite, Infor, Creative Cloud, JBoss, Oracle, Facebook, Google Apps, Twitter, Systrain, WordPress, Microsoft Office, and more.

There was some significant delay in the performance of certain tasks. Actions, and processes. If you don’t mind a bit of a time sink, it is quite a robust app with many accessible features.

Wedia costs from $500.00/month and offers a free demo.

Overall Score: 9.5
Visit Website
  • free demo.
  • customized pricing.

User Interface (UI)

80%

Usability

90%

Integrations

100%

Features & Function

90%

Overall Score

90%

3. MediaBeacon – Modular digital asset management software that’s easy to scale and highly configurable for any business

MediaBeacon empowers users to drive asset creation, easily find assets, and distribute those assets across teams and departments. Features include a 3D asset view, enforced asset usage and licensing with DRM, searches by Pantone color, asset use and reuse for social posting and branded portals, and more.

MediaBeacon screenshot - Digital Asset Management Software

Drive asset creation, easily find assets, and distribute those assets with MediaBeacon.

The ability to establish custom metadata fields that work with your unique data makes MediaBeacon a flexible digital asset management (DAM) companion for large or small corporations alike. This, plus easy merging with pre-existing systems, is why MediaBeacon excels in the Integration evaluation category of our evaluation criteria segment.

MediaBeacon integrates with Adobe, Sitecore, and Brightcove.

Better branding throughout the UI of MediaBeacon would really take this software up a notch. Also, as noted above, further expanding the list of possible software integrations would definitely make this software more valuable to many enterprises.

MediaBeacon offers customized pricing quotes and offers a free demo.

Overall Score: 9
Visit Website
  • free demo.
  • $12,000/year.

User Interface (UI)

90%

Usability

100%

Integrations

80%

Features & Function

90%

Overall Score

90%

4. Amplifi.io – Simplifies the digital asset management process with an intuitive UI and an AI software that reduces the need for manual metadata tagging

Amplifi.io is a cloud-based Digital Asset Management hub featuring centralized and organized content, automatic indexing and grouping of items, an intuitive media portal for teams and clients, online automated commerce support, single-sign-on capabilities, and much more.

Amplifi.io screenshot - Digital Asset Management Software

Amplifi.io organizes a single source-of-truth for marketing assets and product information.

The ample self-help resources supplied within Amplifi.io have the potential to significantly reduced the number of phone calls and emails the content/marketing team receives about gaining access to assets, making this app a standout in our Usability evaluation criteria segment.

Available software integrations include Google Drive, Google Analytics, and Magento.

More third-party integration options would make Amplifi.io a more competitive choice amongst DAM software. Tagging and analytic features could likewise be updated and improved.

Amplifi.io costs from $12,000/year and offers a free demo.

Overall Score: 9
Visit Website
  • free demo.
  • $3,999/year.

User Interface (UI)

100%

Usability

100%

Integrations

50%

Features & Function

90%

Overall Score

85%

5. Libris – Cost-effective cloud-based digital asset manager that automatically adds and saves metadata

Libris specialises in website design, WordPress development and Product Information Management—one of their many characteristics includes the storage and dissemination of digital assets. Their strategy ensures that assets are stored, structured and distributed from a centrally point for global access.

Libris screenshot - Digital Asset Management Software

Libris offers an efficient solution for businesses to store, organise, find and share digital content.

Photos can be catalogued and searched by keywords, uploaded via phone, protected by passwords, sorted into permission-oriented groups, easily download and share files. In naming all of these perks, the Usability (one of our evaluation criteria flags) is quite nice for Libris.

Software integrations offered are nill.

The search functionality could be more robust; in fact, locating and selecting an image came with a variety of difficulties outside of troublesome navigation. Other cons to watch out for include digging through menus to find what you need, inability to tell photo quality until full download, trouble transferring images to Lightbox, and so on.

Libris costs from $3999.00/year and offers a free demo.

Overall Score: 8.5
Visit Website
  • free demo.
  • $6,000/year.

User Interface (UI)

100%

Usability

100%

Integrations

100%

Features & Function

90%

Overall Score

97.5%

6. MediaValet – Compatible with creative software such as InDesign, Photoshop, and more, automatically syncing work in progress to the cloud

MediaValet aims to empower sales and channel teams to find up-to-date, relevant collateral and content on any device, anywhere. They allow users to create, collaborate and preview Office documents, visuals, PDFs, videos, even 3D files within MediaValet library. Streamline the sorting and search process with AI-driven object, text, color and face recognition.

MediaValet screenshot - Digital Asset Management Software

Centralize your digital assets: marketing material, video, content and media with MediaValet.

The searchability of assets is pristine with MediaValets automatic tagging features. Files are organized for easy retrievable by grouping into categories and subcategories in order to amplify the user experience. This is why I was compelled to score them highly in the UX and Usability categories within our evaluation criteria guidelines.

MediaValet has an app for iOS, Android and Windows. Software integrations include Wrike, Workfront, Slack, OKTA, Active Directory, WordPress. Drupal 8, Adobe Creative Cloud, Sharepoint, Office 365, Hootsuite, and more.

A noticeable con was the duplication (or otherwise troubling result) of attempting to have two users access or work on the same file. This stifled collaboration somewhat.

MediaValet costs from $6,000/year and offers a free demo.

Overall Score: 9.7
Visit Website
  • free demo.
  • pricing upon request.

User Interface (UI)

100%

Usability

90%

Integrations

100%

Features & Function

90%

Overall Score

95%

7. Brandfolder – Fully customizable digital asset manager for businesses of all sizes and industries

Brandfolder helps marketers and creatives manage and distribute all of their assets, and understand how they’re performing. Some notable features include proprietary AI and ML technologies to pinpoint high-performing assets, the ability to organize and share unlimited files from one secure location, customizable UX to match your brand, and more.

Brandrandfolder screenshot - Digital Asset Management Software

Brandrandfolder has asset distribution with robust privacy controls and user-level permissioning.

Brandfolder deservedly scored high in our Integrations evaluation criteria section, as they provide a robust list of integration-friendly software and are the only product on my list here that mentions a link-up with Zapier as an option to open even more doors to other app hookups.

Integrations include Adobe Creative Suite, CRM software, Google products,Highspot. IBM, Hubspot, PrintUI, Jira, Microsoft 365, Salesforce, SAML, Sketch, WordPress, Wrike, Shopify, Workfront, Marketo, and over 1000 more through a paid Zapier plan.

Minor troubles I encountered during my test run include: a few minor glitches with the templating feature(s), a slight learning curve due to the robust nature of the app, and the lack of deep-dive reporting and data analysis.

Brandfolder offers pricing upon request and has a free demo.

Overall Score: 9.5
Visit Website
  • free demo.
  • pricing upon request.

User Interface (UI)

90%

Usability

90%

Integrations

100%

Features & Function

100%

Overall Score

95%

8. Bynder – Digital asset management software designed to increase productivity for distributed teams by storing files in a centralized, searchable database

Bynder helps you create, find and use digital assets with streamlined collaboration and a focus on brand consistency across all markets and channels. Features include one central location to store all brand and campaign assets, directly asset available for users across the world, simplified file searching, built in security controls such as two factor authentication, user rights and access settings to protect you content, and more.

Bynder screenshot - Digital Asset Management Software

Bynder’s digital asset management solution helps you do more with your marketing assets.

Bynder scores high in the Features and Functionality section of our evaluation criteria specifically because they have great support for a variety of file types, browser integration is pristine, user friendliness for the dissemination of brand guidelines, and many more top-notch capabilities.

Integrations include Slack, Adobe Creative Cloud, Adobe Experience Manager, Sitecore, Sitefinity, BloomReach, Drupal 7, Drupal 8, WordPress, Okta, Google, Hootsuite, Microsoft Active Directory, Collect.io, Shutterstock, SDL Tridion, Templafy, and TYPO3.

The only cons to note is that parts of the interface are a bit cumbersome or clumsy and more customizability options would be helpful for large-scale projects.

Bynder offers customized pricing based on request and has a free trial and/or a free demo.

Overall Score: 9.5
Visit Website
  • 15 days free trial.
  • pricing upon request.

User Interface (UI)

90%

Usability

100%

Integrations

100%

Features & Function

100%

Overall Score

97%

9. Canto Digital Asset Management – DAM software with Image recognition software that suggests tags and smart albums that sort content by file type

Canto helps to organize all visual content with a digital asset management system that emphasizes ease of use and collaboration. Robust search mechanics, smart sharing between different groups of stakeholders, and ample support (online tutorials or customer help line) are just a few of the features they offer.

Canto screenshot - Digital Asset Management Software

Canto Smart Albums can sort by Images, Videos, Audio, Documents, Presentations, and Other.

The flexibility of deployment and implementation are just a few of the reasons Canto scored so highly in the Usability evaluation criteria section. Overall, the software was pleasurable to navigate, easy to tune into and customize to individual use cases, and welcoming to new users.

Integrations include Box, Google products, Dropbox, Drupal, Egnyte, Facebook, Adobe Creative Cloud, Mailchimp, Pinterest, Slack, Twitter, TYPO3,Vimeo, WordPress, YouTube, and more.

A minor grip was the amount of data required to satisfy upload forms, which became a bit tiresome. Additionally, the loading of preview images tends to lag quite a bit.

Canto Digital Asset Management offers a quote-based plan upon request and has a 15-day free trial.

Overall Score: 9.8
Visit Website

The Best Digital Asset Management Software Comparison Chart

Free Digital Asset Management Software

Several DAM software companies offer a free version of their software with some features restricted. Here’s a brief list of DAM software you can try for free.

  1. ResourceSpace
  2. Pimcore
  3. Wrike

Other Digital Asset Management Software

There’s a few more DAM options that I haven’t had the chance to fully review, but check these out if the above aren’t making the cut:

  1. ArchivEra
  2. OpenAsset
  3. IntelligenceBank
  4. Asset Bank
  5. Frontify
  6. BrandMaker
  7. Pageflex
  8. Salsify
  9. BEAM
  10. Daminion Server
  11. Brandworkz

Want Help Narrowing Down the Options?

This tool is pretty useful. We’ve partnered with Crozdesk to give you access to their “Software Finder”.

If you input some of the details about your project and the features you’re looking for in a project management tool, it will generate a list of tools that match your preferences. You provide your email, and they send over a nice PDF guide with a summary of your best matches.

What’s Your Favorite Digital Asset Management Software?

In the modern age, managing digital assets is a big part of managing projects. The above are some suggestions but, as always, not a comprehensive list. What tools or software do you use for creative project management? I’d love to see your suggestions in the comments.

Ben Aston

About Ben Aston

I’m Ben Aston, a digital project manager and founder of thedigitalprojectmanager.com. I've been in the industry for more than 15 years working in the UK at London’s top digital agencies including Dare, Wunderman, Lowe and DDB. I’ve delivered everything from film to CMS', games to advertising and eCRM to eCommerce sites. I’ve been fortunate enough to work across a wide range of great clients; automotive brands including Land Rover, Volkswagen and Honda; Utility brands including BT, British Gas and Exxon, FMCG brands such as Unilever, and consumer electronics brands including Sony.

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