This list will help you quickly compare and evaluate the best digital asset management software (often called a DAM).
If you ever find yourself thinking, “I know we had that file a year or so ago that we could use for this project—if only I could find it…” then you should think about getting a DAM.
It’s a media asset management system for storing and managing digital assets that can speed up production and ensure you’re using the most appropriate file for your projects.
Digital Asset Management Software Comparison Criteria
How do I evaluate DAM software? Here’s a breakdown of some on my considerations. Keep in mind that I tried to focus on general cloud digital asset management systems that store all kinds of files—not tools with a single focus like video asset management software or photo asset management software.
- User Interface (UI): Does it offer clear displays and intuitive navigation? This is especially important when distributed teams and multiple departments all need to be able to easily navigate the tool.
- Usability: Is this easy to learn and use? For my ranking, digital asset management solutions with better tutorials, knowledge centers, and customer support get a higher score.
- Features & Functionality: How many of the key features and functions does it provide, and how powerful are they? In DAM software, features like searchable databases, version control, proofing and approval workflows, rights management, and permission-based access are important.
- Integrations: Pre-built integrations with Adobe’s Creative Suite is ideal for many teams. Likewise, the better digital asset management vendors supply integrations with project management software, content management systems, social media platforms, data rooms, content delivery networks, ecommerce software, and analytics tools.
The Best Digital Asset Management Software Overviews
Widen Collective is a really useful tool to organize, share, and distribute your brand assets and product content across the web. In the end, it helps empower your marketers, salespeople, and partners to get the content they need on demand.
Something notable about this tool is its powerful search functionality and flexible metadata models. In this sense, Widen Collective stands out in our features and functionality evaluation, where searchability and flexibility reign supreme. And in addition to using metadata to classify your assets, you can also assign different roles and permissions to different user groups to control access levels.
You don’t see this in every digital asset manager, but in Widen Collective you’ll find an analytics feature. This means you can understand who is using your content, which can in turn inform more effective creative deliverables.
It’s worth mentioning that you could use this tool as a standalone digital asset management tool or you could build it out into a larger management system. In addition to the core DAM offering (Widen Assets and Insights), several add-on applications are available to construct your brand management, marketing resource management, or product information management system that works for your use case. For example, you can use Entries to assemble product content for e-commerce distribution, or Portals to share curated collections within branded webpages. You could also leverage Templates to build localized ads and brochures or use their Workflow add-on to manage work-in-process review and approval.
The Widen Collective integrates with dozens of platforms spanning content management, project management, marketing automation, customer relationship management, social media, sales enablement, and more.
Widen offers pricing upon request and has a free demo.
MediaValet aims to empower sales and channel teams to find up-to-date, relevant collateral and content on any device, anywhere. They allow users to create, collaborate and preview Office documents, visuals, PDFs, videos, even 3D files within MediaValet library. Streamline the sorting and search process with AI-driven object, text, color and face recognition.
The searchability of assets is pristine with MediaValets automatic tagging features. Files are organized for easy retrievable by grouping into categories and subcategories in order to amplify the user experience. This is why I was compelled to score them highly in the UX and Usability categories within our evaluation criteria guidelines.
MediaValet has an app for iOS, Android and Windows. Software integrations include Wrike, Workfront, Slack, OKTA, Active Directory, WordPress. Drupal 8, Adobe Creative Cloud, Sharepoint, Office 365, Hootsuite, and more.
A noticeable con was the duplication (or otherwise troubling result) of attempting to have two users access or work on the same file. This stifled collaboration somewhat.
MediaValet offers a free demo.
Bynder helps you create, find and use digital assets with streamlined collaboration and a focus on brand consistency across all markets and channels. It provides cloud digital asset management delivered through a slick, clean interface. Features include one central location to store all brand and campaign assets, direct asset available for users across the world, simplified file searching, built-in security controls such as two-factor authentication, user rights and access settings to protect your content, and more.
Bynder scores high in the Features and Functionality section of our evaluation criteria specifically because they have great support for a variety of file types, browser integration is pristine, user-friendliness for the dissemination of brand guidelines, and many more top-notch capabilities.
Integrations include Slack, Adobe Creative Cloud, Adobe Experience Manager, Sitecore, Sitefinity, BloomReach, Drupal 7, Drupal 8, WordPress, Okta, Google, Hootsuite, Microsoft Active Directory, Collect.io, Shutterstock, SDL Tridion, Templafy, and TYPO3.
The only cons to note are that parts of the interface are a bit cumbersome or clumsy and more customizability options would be helpful for large-scale projects.
Bynder offers customized pricing based on request and has a free trial and/or a free demo.
monday.com is a great digital asset management software because of the way the tool has done away with a lot of the trimmings of typical management tools and focused on simple, visually intuitive layouts that help clarify the sequence of work.
monday.com allows you to allocate & prioritize tasks, use various views in order to see where everything stands, and track multiple projects using dashboards that provide high-level insights in a visual and intuitive way. It has client management capabilities that let you do everything from setting up automatic reminders, due date notifications, and assign teammates to new tasks automatically. The platform also provides powerful and customizable notifications and automation so you and your team can focus on what’s important.
With monday.com you can plan, manage and track your budgets in an intuitive interface. You can track expenses, income, their dates, and attach needed files to each item. And thanks to the various columns, you can filter items by many different variables such as status, people, text, time, location and others. Formula columns are also available.
While monday.com doesn’t offer traditional automated reporting, it is built to show the big picture at a glance to help you analyze various aspects of your projects and processes.
monday.com’s integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible via Zapier.
You can try monday.com for free.
Smartsheet is really more than a digital asset management tool—it’s an online project management tool with collaboration features, reporting, and some workflow automation.
It’s a cloud-based tool so it’s great for distributed teams who want real-time updates and who need access to files on the go.
It’s got most of the DAM essential features: searchable databases, version control, and proofing and approval workflows. It also has permission-based access which allows you to set permission levels to Owner, Admin, Editor, and Viewer. Similarly, you can create portals that give you customized views of your projects depending on what you want to track for each one, and then it generates dynamic reports based on those criteria. So it’s a lot more than a simple asset database tool.
Smartsheet integrations include Microsoft and Google apps, as well as development essentials like Jira, and useful business apps like Salesforce, ServiceNow, Slack, Box, and Tableau. The platform is extensible through a REST API and webhooks.
Smartsheet costs from $7/user/month, with a minimum of 3 users and a maximum of 25 users. They also offer a 30-day free trial.
Filecamp is a cloud-based digital asset management (DAM) solution that helps marketing & creative teams organize and share their digital media such as images, videos, and brand guidelines. Filecamp comes with unlimited users, each user configured with their own set of user, admin, and folder permissions.
Filecamp lets you employ custom branding options so that your DAM system matches your brand guidelines; you can even customize the interface and log-in screen down to specific folders and customers. You can also use Filecamp to set up a custom media portal for distributors around the world, or simply to send a download link to a colleague down the hall.
Filecamp offers advanced search capabilities and lets you filter by keyword, author, file type, and expiry date. Keywords, XMP metadata, and auto tags make all your media files searchable. Team leaders can leverage their built-in online proofing and commenting tools to review and approve creative work.
Filecamp costs from $29/month offers a 30-day free trial.
Sesimi is a digital asset management platform for advertising agencies with smart features like brand guidelines documentation, various format outputs (social, video, print), LAM campaign creation, inbuilt approval functionality/workflows, in-cloud collaborative template editing, and advance search functions across your media storage database.
All of this lets you put all your marketing in one safe, easy to find location for everyone in the team. Instant search and predictive search finding images, campaign assets and brand elements can be quickly accessed and launched across any platform. Add to that auto-tagging of images with smart data sets, organizing and sharing your digital assets has never been easier.
Sesimi makes it fast and easy to create professional, on-brand campaigns and content—from concept creation to going to market. Creative automation allows users to build perfectly on-brand content without leaving the paltform. With one template you can output marketing content at any size and any format. Sesimi can store huge amounts of data and assets, using space on Amazon S3 servers to house your whole brand.
Sesimi is easy to live with. It can integrate into your marketing ecosystem with thousands of seamless integrations including SSO and SAML plus a wide range through Zapier.
Sesimi offers customized pricing upon request. Their plans all have infinite seats for unlimited numbers of users.
Brandfolder is an easy-to-use asset management and distribution platform with robust privacy controls and user-level permission settings. The platform helps marketers and creatives manage and distribute all of their brand assets, and understand how they’re performing. Some notable features include proprietary AI and ML technologies (brand intelligence) to enhance asset discoverability and pinpoint high-performing assets; the ability to organize and share unlimited files from one secure location; and customizable UX to match your brand.
Brandfolder provides a long list of integration-friendly software and features a link-up with Zapier as an option to open even more doors to other app integrations. Their recent acquisition by Smartsheet has created deep integrations with the leading collaborative work management platform to streamline asset centric workflows that are ubiquitous for marketers and creatives.
Minor issues include a few glitches with the templating feature(s), a slight learning curve due to the robust nature of the app, and the lack of deep-dive reporting and data analysis, though that has since been addressed with the Insights Data Connector which allows marketers to leverage data about their digital assets in any BigQuery compatible BI tool.
Additional integrations include Adobe Creative Suite, Canva, Figma, CRM software, Google products, Highspot, IBM, Hubspot, Hootsuite, PrintUI, Jira, Microsoft 365, Salesforce, SAML, Sketch, WordPress, Wrike, Shopify, Workfront, Marketo, and over 1000 more through a paid Zapier plan.
Brandfolder offers pricing upon request and has a free demo.
Wrike is an award-winning digital asset management (DAM) software trusted by 20,000 companies in 140 countries around the world. Wrike is a DAM software that creates a single digital hub for storing, organizing, and managing documents, templates, and media files. Suitable for any size team, Wrike connects your team’s work with where files are stored to keep approved assets at your fingertips and streamline the publishing process.
Wrike’s interface is highly visual, making it easy to locate files by sight or file name. Maintain brand integrity and consistency by ensuring every employee has access to the correct approved file every time. Comment directly on media files, cutting down on confusing back-and-forth emails regarding changes and adjustments.
Wrike’s interface allows users to search, preview, and use DAM files in the platform to save time and minimize redundant creative requests. Attach specific files to Wrike tasks to keep project details centralized and easily accessible. Update team members or upload files and photos from wherever you are, making remote work a breeze. If you get stuck, Wrike has a dedicated help center with interactive training, videos, a ‘Getting Started’ guide, and a thriving community.
Wrike integrates with over 400, including the most popular file management software from Microsoft, Google, and Dropbox, as well as MediaValet and Bynder. You can check if the application you need is in Wrike’s app directory for seamless integration.
Start free with Wrike, no matter how big your team is. Or, try a free 14-day trial of Wrike’s more advanced features and customization. Paid plans start at $9.80/user/month.
Swivle DAM is an intuitive digital asset management system made by WoodWing and used by the likes of Forbes and TopGear. The tool lets users share assets in a public or password-protected portal to easily collaborate with audience, clients, or resellers. Each portal you use has unique content, unique branding, and a unique subdomain.
Swivel excels in easy collaboration with a one-click share option as well as plenty of UI room for comments, design recommendations, and approvals. Swivel comes with image editor features, like resizing, so you won’t have to worry about external software for those purposes.
Higher-level plans come with an inDesign plugin and an API for additional integrations. Other app plugins are not included in the product details or demo.
Typical customers of Swivle tend to be freelancers and small-to-midsize businesses; it’s not built for large companies and enterprises, however, which may be a bit of a drawback.
Swivle DAM costs from $487/month and offers a 14-day free trial.
The Best Digital Asset Management Software Comparison Chart
Free Digital Asset Management Software
Several DAM software companies offer a free version of their software with some features restricted. Here’s a brief list of DAM software you can try for free.
Other Digital Asset Management Software
There’s a few more DAM options that I haven’t had the chance to fully review, but check these out if the above aren’t making the cut:
Do I Need A Digital Asset Manager?
I’ll answer that question with three more questions. Do you…
…manage creative teams?
…work on a decentralized team?
…work with multiple vendors, clients, or partners?
If you answered “Yes” to any of these three questions, you could likely benefit from digital asset management software. Here are some of the benefits it can provide:
- Everyone can access the same file versions. Using media management software means that everyone has access to the most up-to-date version that’s stored and shared on the cloud. Without a digital assets management system, you’re emailing files back and forth, which makes it hard to keep everyone up to date on the latest changes.
- You can refer to the version history and track revisions. Take advantage of how digital assets management systems store previous versions of your work—it’s all backed up in the system, so you can revert back to a previous version. This is useful when new changes don’t get approval and you’d like to quickly revert to the older version.
- You can use metadata to organize and locate assets. Media assets management software stores images, logos, video, and other files along with their metadata (embedded/enriched info, tech specs, copyright, origin, etc.). This means you can search for and quickly locate a file based on metadata, and you can use custom field to help label and organize assets.
What’s Your Favorite Digital Asset Management Software?
In the modern age, managing digital assets is a big part of managing projects. The above are some suggestions but, as always, not a comprehensive list. What tools or software do you use for creative project management that are missing from my asset management tools comparison? I’d love to see your suggestions in the comments.