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10 Best Client Database Tools For 2020

Gone are the days where you keep all your contacts in business card binders and all of your client files in alphabetized manila folders. Now, database programs take that work off your hands and offer a more complex, more searchable way to store important names, addresses, and project details.

Database software is the bread-and-butter of your business. Customer data management can help you sort, search, and select clients that you have had previous contact with. Databases can also help you collect and act on sales leads. How you manage your clients and contacts will have lasting effects on the success or failure of your business.

This article will help you quickly compare and evaluate the best client management software and other online database software.

Quickly Compare & Evaluate the 10 Best Database Management Software

The final database software list that I have come up with contains an assortment of free and paid tools, some specially are the best database software for small businesses while others are more scalable and suited to larger enterprises. Read on below to learn more about each.

The Best Customer Database Software List

Here’s a shortlist of some of the most popular database software:

Jump to Client Database Tools reviews

Business Database FAQ

Learning more about business databases is a good place to start. Even if this seems basic, a quick overview is helpful to warm up your mental muscles before diving into software specifications. Here are some FAQs to get you started.

What is a client database?

A client database is a collection of contacts that might include company name, position or role in the company, phone number, email address, physical address, records of past interactions, and so on and so forth. Contact database software can help you manage these names and interaction details in a way that is easy to maintain and search, as needed.

What is client database software?

Client database software is a digital solution to store data and details pertaining to any contact or customer with whom you have had business. Not only can you store personal details, like name and phone number, but you can even track payment history, conflict resolution, lead generation, and more.

What are some different types of database software?

There are many different kinds of database software, each with a specialty pertaining to a certain industry or type of contact. They may offer features and functions that relate to the specific needs of a particular working group. Some common examples include:

  • Marketing database software
  • Personal database software
  • Business database software
  • Customer database software

What is the best Windows database software?

If you are a Windows user, you have a lot of customer management software to choose from, like Tray.io, NoCrm.io, Airtable, All Clients, Salesforce, and many more.

Not looking for a contact database at the moment? Check out our other lists of top client software:

  1. You can only gain a client if you start with a winning project proposal—I’ve made a list of the best proposal software to help you win new business.
  2. If you share a lot of files and assets with your clients, manage access and sharing of these files all in one place with a digital asset management tool

Client Database Management Tools Comparison Criteria

What are we looking for when we select a customer database app for review? Here’s a summary of my evaluation criteria:

  1. User Interface (UI): Is it clean and attractive? Does it look modern or outdated? The best database management software will work well AND look good.
  2. Usability: Is it easy to learn and master? Easy database software will offer good tech support, user support, tutorials, and training?
  3. Features & Functionality:
    1. Backup Client Base Online – Client databases need some sort of backup system to ensure the safety and longevity of your valuable data. An online backup system is ideal so that you can access it anywhere. However, you will also want to be sure they employ the best safety standards for all your client data.
    2. Reporting and Analysis – Does the software offer a number of reporting tools and data visualizations? Are the reports easily downloadable and shareable?
    3. Robust Search Functionality – Does the system make it easy to search and sort data in different ways? How far back do the results go? Can you narrow search terms to get the most relevant data for your query?
    4. Mobile App/Access – With today’s mobile workforce, you might want a client database app that is smartphone compatible so that you can access your client details on-the-go. Considering the increasing number of remote or off-site workers, having an iOS and/or Android app is a huge plus.
  1. Integrations: Is it easy to connect with other tools? Any pre-built integrations?
  2. Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent and flexible?

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Overviews of the Client Tracking System Software

Here’s a brief description of each of the database software programs that are featured on this top 10 list.

monday.com logo - 10 Best Client Database Tools For 2020
  • freemium version
  • Free plan
  • From $17/month for 2 users

1. monday.com – Manage your client data, interactions and processes in order to automate parts of your sales pipeline, capture leads online, and more.

monday.com screenshot - 10 Best Client Database Tools For 2020

A Monday.com workflow showing active and won deals in the sales pipeline.

Monday.com is a robust workflow management software that has client management capabilities that let you do everything from set up automatic reminders, due date notifications, and assign teammates to new tasks automatically. Use their reports and insights to dig into data for clients, processes, performance, and overall business opportunities.

Somewhere between the user interface and features/functions sections of our evaluation criteria is a deep desire for customization—and monday.com has many options for this, though some more complex adjustments may require a coding specialist. On top of that, they have some handy features like single-click task update request and an automatic notification builder.

Monday.com boasts integrations with the likes of Dropbox, Excel, Google Calendar, Google Drive, Integromat, Slack, Trello and even more through Zapier.

If scheduling meetings between many clients and many company representatives is part of your day-to-day, then monday.com might not be the best tool for you. Viewing appointments in different groups can be cumbersome; you may find you end up with an overwhelming number of boards, and recurring meetings require a third-party app.

monday.com Standard Pricing is $17/month for 2 users. You can use monday.com for free on their “free forever” plan with limited features but unlimited users.

Keap CRM logo - 10 Best Client Database Tools For 2020
  • 14 days free trial
  • From $79/month

2. Keap CRM – CRM, client database, sales, and marketing automation for small to midsize businesses.

Keap CRM screenshot - 10 Best Client Database Tools For 2020

Keep track of leads and clients and automate follow-ups and reminders.

Keap is a clean, intuitive client database tool for automating processes around following-up with leads and clients. You can schedule pre-built reminders, automated emails, and texts to make keeping up with customers, or potential customers, faster, saving you and your team time.

The tool lets you build a repeatable sales process to maintain regular client database outreach as well as set-up appointments, track leads, and send quotes. Keap also includes built-in landing pages and a campaign builder to get more leads and turn them into paying clients, as well as reporting and analysis features.

Keap integrates with lots of tools including PieSync, AdEspresso, BigCommerce, Bojoro, AppointmentCore, Automate.io, Zapier, Fix Your Funnel, Deadline Funnel, CustomerHub, Formlift, Gmail, Graphly, Imember360, Instapage, JotForm, LeadPages, My Fusion Helper, OptinMonster, Outlook, PlusThis, Privy, Quickboks, ScheduleOnce, WordPress, and others. This extensive list of connection options scored them very well in the Integration segment of the evaluation criteria.

Keap starts at $79/month for 500 contacts and 1 user; they often have lower price deals for your first 2 months.

Streak CRM logo - 10 Best Client Database Tools For 2020
  • 14 days free trial
  • From $15/user/month

3. Streak CRM – Sales and project management software with automation, data, and analytics, built right into Gmail.

Streak CRM screenshot - 10 Best Client Database Tools For 2020

Store your client database and all their relevant details right in Gmail and G Suite.

Streak CRM integrates directly with Gmail, so users can track and manage their sales pipeline, contacts, and emails right in G Suite. You can also set reminders for easy follow-ups with tasks and clients.

You can import and export client and lead data in any format, including numbers, text, lists, checkboxes, tags, formulas, contacts, and more, making it useful for tracking and reporting on data. Streak CRM will auto-fill data such as ‘Date created’ or ‘Date of Last Email’.

Another great feature is the ability to automatically share emails, notes, and call logs with your team so you can pick up where they left off. Streak CRM offers a mobile app as well, for ease of use and access.

Streak CRM’s open API integrates with G Suite and Zapier to connect your Streak to any existing app or tool you use.

Streak CRM has a basic plan that is completely free. Paid plans cost from $15/user/month.

Tray.io logo - 10 Best Client Database Tools For 2020
  • Free demo
  • From $595/month

4. Tray.io – A great small business database, Tray.io sports after-care programs like post-sales processing, onboarding, churn detection, etc.

Tray.io screenshot - 10 Best Client Database Tools For 2020

Set up automated workflows using Tray.io as the central engine.

Tray.io was designed to answer the question: How can a company get all of its cloud stack data to connect without tech help? This software is a general automation platform with options for marketing efficiency, sales streamlining, CRM tools, and more.

Tray.io has so many integrations and connector options that it takes up significant homepage space under the drop-down menu up top. Integration components are even sorted by role, by technology, and by use case. They offer API integration, CSV integration, database integration, and more. This is definitely one of the major benefits of this software.

Integration options include Ahrefs, Aircall, Basecamp, Datanyze, Docebo, Amazon SQS, Asana, BigQuery, Clearbit, Copper, AWS SQS, Copper, Google BigQuery, Google Drive, Google Sheets, Google Calendar, ADP Workforce Now, Microsoft Office 365, Microsoft Power BI, Airtable, Tableau Desktop, and more.

Regarding our Value for Cost evaluation criteria, Tray.io is one of the more cost-prohibitive on this list, which lost them some marks. Large companies won’t have a problem adapting to the higher price tag but some businesses will want to look elsewhere.

Tray.io starts at $595/month and has a free demo.

NoCRM.io logo - 10 Best Client Database Tools For 2020
  • 15 days free trial
  • From $12/user/month

5. NoCRM.io – Track and close deals by capturing information from several sources including spreadsheets, LinkedIn, or even a business card.

NoCRM.io screenshot - 10 Best Client Database Tools For 2020

NoCRM offers lots of personalizable widgets that are actually easy to learn how to set up.

The “No” in the software name is a cheeky representation of their dedication to functional simplicity and low-effort onboarding. Even with ease at its core, this software enables users to define lead fields, personalize with widgets, create custom sales activities, and more.

True to its name and marketing promise, NoCRM is superbly easy to use and adopt. They also offer a “NoCRM Academy” filled with video resources to help users learn the ins-and-outs of the tool. Thus, they rated quite highly in the Usability category of our evaluation criteria.

Integrations include G Suite, Quickbooks, PieSync, FreshBooks, RingCentral, Aircall, Xero, Tilkee, ActiveDEMAND, and over 750+ more through Zapier.

The only major con is the lack of email marketing campaign tools. You will need to integrate capabilities from elsewhere in order to achieve this functionality.

NoCRM.io starts at $12/user/month and has a free 15-day trial.

Airtable logo - 10 Best Client Database Tools For 2020
  • freemium version
  • From $10/ user/ month

6. Airtable – Part spreadsheet, part database, Airtable lets you add attachments, text notes, links to records, and even barcodes.

Airtable screenshot - 10 Best Client Database Tools For 2020

Airtable is like a spreadsheet on steroids—it’s easy to learn for anyone already using spreadsheets to manage sales.

With over 800,000+ companies using Airtable, this tool uses native mobile and desktop apps to make it easy to edit, comment, and collaborate within the database in real-time. Organizational options include customizable fields for data; filtering, sorting, and grouping of content; and more.

Having a freemium version, as well as a very reasonable monthly subscription price, made sure that Airtable excels in our Value for Cost evaluation criteria section. This makes them a great choice for those just beginning to dabble in client database software.

Airtable has many built-in integration options as well as a robust API. Connect even more apps and websites through Zapier, Workato, Integromat, or Automate.io. Built-in integration options include Asana, Basecamp, Box, Dropbox, Eventbrite, EverNote, Facebook, Github, Gmail and G Suite, Instagram, Jotform, LinkedIn, and many more.

Minor cons include no options for rich text functionality, quite limited records for free plans, low-responsiveness with customer service, and minimal tutorial help.

Airtable starts at $10/user/month and has a freemium version.

All Clients logo - 10 Best Client Database Tools For 2020
  • 14 days free trial
  • From $29/user/month

7. All Clients – A web-based database software with non-technical users in mind; includes workflows, funnels, responsive email templates, and more.

All Clients screenshot - 10 Best Client Database Tools For 2020

AllClients is a time-tested tool with a well-rounded suite of contact, sales, and marketing management features.

Now in its 15th anniversary year, AllClients provides simple contact management and marketing automation in one easy-to-use system. Features include contact management, a customizable dashboard, responsive email templates, marketing automation (including text and phone), and more.

AllClients scored highly within the Integrations evaluation criteria mainly because they have a whole host of developer resources, including API functions, Zapier, LPTML, White Label CRM Users, and more. They outline APIs by function (Account, Appointment, Contact, Deal, Email, etc.) and provide ample resources from there.

Integrations include MailChimp, Hubspot, Constant Contact, Campaign Monitor, Robly, PieSync, ActiveDEMAND, Akita, and more using Zapier with the AllClients API.

The major critique to be noted is the limited customizability of the landing page builder. More layout options and integration possibilities would be a welcomed update.

All Clients start at $/user/month and have a free 14-day trial.

Pipeline Deals logo - 10 Best Client Database Tools For 2020
  • 14 days free trial
  • From $25/ user/ month

8. Pipeline Deals – Full visibility into customer accounts pre- and post-sales to manage key deliverables, project details, milestones, and deadlines.

Pipeline Deals screenshot - 10 Best Client Database Tools For 2020

PipelineDeals gives you a full view of deals in the pipeline with all of their accompanying data.

Calling themselves a “sales pipeline enablement platform”, PipelineDeals helps users plan and manage key deliverables, project details, milestones, and deadlines. This tool boasts unlimited dashboards and reports, easy data migration, iPhone and Android apps, and more.

PipelineDeals is very intuitive and easy to use—it keeps you logged in, the interface is clean and simple, contacts are well organized and easily searchable. That scored the software favorably in the Usability section of our evaluation criteria.

Integrations include Google Apps, MailChimp, Outlook, Excel, Quickbooks, Dedupely, Paycove, Helpscout, Meldium, Userlike, INinbox, Import2, Bitium, Bedrock Data, 123 Form Builder, Webmerge, PieSync, ActiveDEMAND, Callrail, Kixie, and hundreds more through Zapier.

One minor con is that any improper formatting of leads as you input them into the system can cause overwritten or lost data, or even software errors.

PipelineDeals starts at $25/user/month and has a free 14-day trial.

Salesforce logo - 10 Best Client Database Tools For 2020
  • 14 days free trial
  • From $25/user/month

9. Salesforce – A robust client database system that helps you forecast sales, improve service satisfaction, task automation, and more.

Salesforce screenshot - 10 Best Client Database Tools For 2020

Salesforce lets you drill down from high-level views to detailed views about each deal and contact in your pipeline.

Founded in 1999, Salesforce pioneered the idea of replacing traditional desktop CRM software with a cloud-based alternative. This tool focuses on everything from employee productivity, team collaboration, customer loyalty, sales generation, artificial intelligence, and more.

Some of the strengths of this software include the ease of use and plentiful customization capabilities; the unification of their client database and associated notes; and responsiveness of their customer support team.

App and tool integration is done through the MuleSoft Anypoint Platform. You can bring data from any system, like SAP, Oracle, Workday, and more, directly into Salesforce using this system.

Salesforce does its best to keep you within its own infrastructure, which is why integrations are siloed through their own platform: MuleSoft Anypoint. Their unwillingness to promote independent app add-ons lost them some marks in the Integrations category of our evaluation criteria.

Salesforce starts at $25/user/month and has a free 14-day trial.

Ontraport logo - 10 Best Client Database Tools For 2020
  • 14 days free trial
  • From $79/user/month

10. Ontraport – Store every customer click, purchase, and action throughout your campaigns and use landing pages and forms to bring people in.

Ontraport screenshot - 10 Best Client Database Tools For 2020

You can use Ontraport’s workflow engine to map out multiple customer journeys.

Boasting award-winning customer support, Ontraport features a variety of tools for users of their CRM suite: email and text marketing, landing pages and forms, UTM data for lead sources, fulfillment lists, automated follow-up, process mapping, API access for integrations, and more.

Something Ontraport does particularly well is helping you map the customer journey from landing page to ongoing relationship support. You’ll have access to perfectly tailored event steps like initial forms, email confirmation automation, and future campaign navigation.

Integrations include Quickbooks, Xero, Acuity Scheduling, Calendly, Google Calendar, Schedule Once, Time Trade, Bloom Forms, ConvertPlus, ConvertPro, Freshdesk, Helpscout, ZenDesk, Beaver Builder, Leadpages, Megaphone, Lob, MailLift, Thankster, LearnDash, ZippyCourses, Shopify, WooCommerce, and many more. You can also connect tools through API helpers like Apiant, Fuzed, PieSync, PlusThis, Webmerge, and Zapier.

In our Value for Cost evaluation criteria, we look for two things: General affordability and transparency in pricing. Ontraport lost a few marks here because the monthly cost is only for a single user with additional users racking up another $47/user/month.

Ontraport starts at $79/month and has a free 14-day trial.

The Best Client Database Tools Summary Chart

Here’s a summary chart with essential info: easily compare free trials and demos and pricing, along with a score showing how we rate the tool.

Other Client Database Options

Here’s a few more that didn’t make the top list. If you need additional suggestions for handy client database tools, check these out.

  1. HubSpot – Free HubSpot CRM includes marketing, sales, and service software that features contact lists, deals data, task lists, and more.
  2. Maximizer – Lead, contact, and campaign management to segment and track your marketing and sales efforts with a variety of CRM features.
  3. GreenRope – A fully integrated sales, marketing, and operations platform that taps into email marketing, social media, advanced marketing automation, and more.
  4. Insightly – Build robust pictures of your customers by unifying marketing, sales, and project delivery teams data in one system.
  5. Zendesk – Build and log customer interactions across phone, chat, email, social media, and any other channel you use for your business.
  6. Accelo – A cloud-based software solution for your service and client operations that includes integration with other popular project management platforms.
  7. Pipedrive – Manage leads and deals; track calls, emails and other communication; and automate administrative tasks so that your team can focus on selling.
  8. Copper – A CRM specially designed to work with G Suite so that you can manage all your contacts, deals, emails, files, and more.
  9. Zoho CRM – A customer relationship management software that taps into every contact channel, be it calls, email, social media, live chat, and so on.

What Do You Think About These Customer Data Management Tools?

Have you tried out any client database tools listed above? Is there something that you think we are missing from our list? What system(s) do you use for your database management needs?

Are you thinking about switching or upgrading anytime soon? Do you use free customer management software or prefer a paid service? One-time-fee or subscription?

We want to hear your thoughts in the comments below.

Ben Aston

About Ben Aston

I’m Ben Aston, a digital project manager and founder of thedigitalprojectmanager.com. I've been in the industry for more than 15 years working in the UK at London’s top digital agencies including Dare, Wunderman, Lowe and DDB. I’ve delivered everything from film to CMS', games to advertising and eCRM to eCommerce sites. I’ve been fortunate enough to work across a wide range of great clients; automotive brands including Land Rover, Volkswagen and Honda; Utility brands including BT, British Gas and Exxon, FMCG brands such as Unilever, and consumer electronics brands including Sony.

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