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Best Reputation Management Software For Agencies Shortlist

Here’s my shortlist of the best reputation management software for agencies:

Reputation management software for agencies is a valuable asset, regardless of your chosen industry. With the right software, teams can improve client satisfaction and increase online visibility. But finding the right reputation management software for agencies can be a challenge, especially with so many options available.

Using my experience with project management software, I tested and compared several of the top reputation management software for agencies available. From there, I compiled my results into detailed reviews to help you find the best software for your needs.

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Best Reputation Management Software for Agencies Summary

This comparison chart summarizes pricing details for my top reputation management software for agencies selections to help you find the best one for your budget and business needs.

Tool Best For Trial Info Price
1
SurveySparrow

SurveySparrow provides a centralized system to track and respond to reviews, so your team can maintain a consistent brand image and address concerns promptly.

Best for AI-driven review analysis

14-day free trial + free plan available

From $19/month Website
2
Birdeye

Birdeye offers a range of alerts, including for reviews that were left with no response, for better reputation monitoring and management.

Best for reputation alerts

Free demo available

Pricing upon request Website
3
NiceJob

NiceJob boosts online reviews, automates feedback, and enhances customer engagement.

Best for small businesses

14-day free trial

From $75/month Website
4
InMoment

InMoment provides AI-driven customer feedback insights to enhance brand perception and loyalty.

Best for customer feedback

Free demo available

From $1/company/year Website
5
Grade.us

Grade.us helps agencies automate review collection, management, and marketing across multiple platforms.

Best for review generation

Free trial available

From $110/seat/month Website
6
BrightLocal

BrightLocal offers tools to monitor, manage, and improve local business reviews and online presence.

Best for SEO agencies

14-day free trial

From $35/month Website
7
Vendasta

Vendasta offers streamlined review monitoring, generation, and customer engagement across platforms.

Best for digital marketing agencies

Free demo available

From $79/month (billed annually) Website
8
Reputation

Reputation empowers agencies with tools for monitoring, managing, and enhancing online presence and customer feedback across platforms.

Best for healthcare industry

Free demo available

From $29/user/month Website
9
Podium

Podium helps agencies enhance client reviews, streamline communication, and boost local visibility.

Best for local businesses

Free demo available

From $289/month (billed annually) Website
10
Yext

Yext empowers agencies with AI-driven reputation management, ensuring accurate online listings and improved local search visibility.

Best for data accuracy

Free demo available

From $199/year (billed annually) Website

How to Choose Reputation Management Software for Agencies

It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:

FactorWhat to Consider
ScalabilityWill the software grow with your business needs?
IntegrationsDoes it integrate with your existing tools and systems?
CustomizabilityCan you tailor the software to fit your specific requirements?
Ease of UseIs the software intuitive and easy for your team to learn?
BudgetDoes the pricing fit within your financial constraints?
Security SafeguardsAre there adequate security measures in place to protect data?
Customer SupportIs there reliable support available when you need it?
Reporting ToolsDoes it offer comprehensive reporting to track performance?

Best Reputation Management Software for Agencies Reviews

This in-depth analysis provides overviews of each reputation management software for agencies. It walks through the pros and cons of, their features, and their best use cases.

Best for AI-driven review analysis

  • 14-day free trial + free plan available
  • From $19/month
Visit Website
Rating: 4.4/5

SurveySparrow is a voice-of-customer platform designed for businesses focused on enhancing customer experiences through online surveys, feedback collection, and reputation management.

Why I picked SurveySparrow: When it comes to reputation management, SurveySparrow's AI-driven insights with CogniVue help you analyze feedback with precision, giving you a clear understanding of what your clients are thinking. With these insights, you can make informed decisions that improve your agency's reputation. The platform also lets you gather feedback from multiple channels, including WhatsApp, which means you're more likely to hear from your clients in a way that's convenient for them.

Standout features & integrations:

Features include an AI-powered response generator that enables you to craft personalized replies, fostering genuine connections with customers. Additionally, the platform allows you to showcase positive testimonials, leveraging social proof to build trust and boost sales.

Integrations include NetSuite, Salesforce, HubSpot, Slack, Microsoft Dynamics CRM, Zendesk, Pipedrive, Gmail, Mailchimp, monday.com, Dropbox, and Trello.

Pros and cons

Pros:

  • Ability to automate replies to reviews
  • Offers customizable survey templates
  • Good AI feedback analysis

Cons:

  • Limited configuration options on basic plans
  • Sentiment analytics features only available on higher-tier plans

Best for reputation alerts

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.8/5

Birdeye is an AI-powered platform that helps businesses manage their online reputation, engage with customers, and enhance their digital presence. It offers tools for review generation, social media management, and customer experience insights. 

Why I picked Birdeye: It offers review management tools that enable agencies to generate, monitor, and manage reviews on over 200 platforms, aiding in maintaining a favorable online reputation. Furthermore, its command central dashboard provides a unified view of client performance metrics. This feature allows you to monitor account health, adoption rates, and ROI reports effortlessly, enabling agencies to maintain high client satisfaction and identify upsell opportunities. Agencies can also benefit from automated error alerts that proactively identify issues like broken integrations, low adoption rates, or reviews with no responses, ensuring client problems are resolved before they escalate.

Standout features & integrations:

Features include a listings scan tool that checks the accuracy of your clients' online business information across platforms like Google and Facebook. The reseller-level listings feature provides centralized management for business listings, ensuring accurate and consistent data across multiple platforms. Additionally, Birdeye offers customizable agency reporting, enabling you to track performance across various locations or time periods.

Integrations include QuickBooks, Salesforce, HubSpot, Mailchimp, Shopify, Xero, AppFolio, AthenaHealth, Cerner, MINDBODY, Clio Manage, and Timely.

Pros and cons

Pros:

  • Error alerts enhance proactive client management
  • Bulk social publishing features
  • Unified dashboard simplifies multi-client monitoring

Cons:

  • AI features might have a learning curve for new users
  • Limited customization in some features

Best for small businesses

  • 14-day free trial
  • From $75/month
Visit Website
Rating: 4.9/5

NiceJob emphasizes ease of use and automation to boost online reviews by streamlining the review collection process, helping businesses build a strong online presence. 

Why I picked NiceJob: NiceJob automates the review collection with features like smart invites and follow-ups. It offers customizable widgets to display reviews on your website, helping you attract more clients. The tool also includes storytelling features to share customer experiences, which can drive more traffic and engagement.

Standout features & integrations:

Features include automated review requests, customizable messaging for review solicitation, real-time review display on websites through the 'Convert' add-on, the 'Stories' feature for automatic social media sharing of reviews, and multi-platform review management. 

Integrations include QuickBooks, Google My Business, Facebook, Yelp, Mailchimp, HubSpot, Salesforce, Slack, Zapier, and Stripe.

Pros and cons

Pros:

  • Customer journey and interaction tracking
  • Customizable review campaigns
  • Automatic social proof generation and website optimization

Cons:

  • No built-in customer support features
  • Basic reporting and analytics capabilities

Best for customer feedback

  • Free demo available
  • From $1/company/year
Visit Website
Rating: 4.7/5

InMoment focuses on analytics and real-time feedback to understand and improve the customer experience. It integrates customer experience data with reputation management for a comprehensive view of client performance. 

Why I picked InMoment: InMoment has tools for voice-of-customer programs and advanced analytics, making it effective for gathering and analyzing customer feedback. It provides customizable surveys for capturing specific insights and real-time feedback capabilities to let you address issues promptly. Plus, the software’s analytical tools help you identify trends and areas for improvement. 

Standout features & integrations:

Features include advanced analytics, conversational intelligence, and digital listening. These tools allow agencies to gather and analyze customer feedback efficiently, turning insights into revenue-generating actions. 

Integrations include Salesforce, Zendesk, Gainsight, Intercom, Segment, RudderStack, Zapier, HubSpot, Marketo, and Microsoft Dynamics.

Pros and cons

Pros:

  • Predictive customer behavior analytics
  • Real-time feedback capture
  • Advanced segmentation capabilities

Cons:

  • Limited flexibility and ease of integration with other tools
  • Time-consuming report customization and generation

Best for review generation

  • Free trial available
  • From $110/seat/month
Visit Website
Rating: 4.6/5

Grade.us automates review generation, monitoring, and management to help clients build and maintain a strong online presence. It has solid white-label capabilities, allowing agencies to brand the platform fully as theirs. 

Why I picked Grade.us: Grade.us provides automated review requests and multi-channel feedback collection via SMS, email, and printed materials. It allows you to customize review request campaigns to fit your brand’s voice and flexible reporting and analytics tools for creating branded reports with insights into review performance. The software is easy to set up and manage, making it an excellent tool for businesses focused on generating more reviews. 

Standout features & integrations:

Features include unlimited review site management, customizable email and text message review request campaigns, and advanced reporting tools. The platform also offers white-label options, allowing you to brand the service as your own, and detailed analytics to track performance.

Integrations include Google, Facebook, Yelp, QuickBooks, Salesforce, HubSpot, Mailchimp, Slack, Zapier, and WordPress.

Pros and cons

Pros:

  • Print-based review requests for offline customers
  • Client-specific review panels
  • Highly customizable white-label options

Cons:

  • No sentiment analysis
  • Lack of built-in survey tools

Best for SEO agencies

  • 14-day free trial
  • From $35/month
Visit Website
Rating: 4.5/5

BrightLocal focuses on improving local search visibility and SEO and provides insights into their clients’ local search ranking performance. 

Why I picked BrightLocal: BrightLocal tracks and analyzes local search rankings and reputation metrics, providing an in-depth view of a business's performance in its local market. It offers tools for monitoring, generating, and requesting reviews, and insights on improving your clients’ local presence. Additionally, the software has solid SEO tools that identify opportunities for improvement and areas where competitors outperform. 

Standout features & integrations:

Features include an advanced review management system that allows you to generate, monitor, and respond to reviews across over 80 platforms. Plus, it offers customizable widgets to showcase positive reviews and a citation tracker to manage local listings.

Integrations include Google My Business, Facebook, Yelp, TripAdvisor, Trustpilot, Twitter, LinkedIn, Instagram, Hootsuite, and Mailchimp.

Pros and cons

Pros:

  • Localized keyword tracking
  • Detailed citation tracking
  • Local SEO and reputation integration

Cons:

  • Less tools and features for social media management
  • Heavy focus on SEO only

Best for digital marketing agencies

  • Free demo available
  • From $79/month (billed annually)
Visit Website
Rating: 4.5/5

Vendasta offers an all-in-one platform for businesses to manage and enhance their online presence. It provides tools for monitoring reviews, managing social media, and improving local SEO. 

Why I picked Vendasta: Vendasta manages your online reputation, generates leads, and drives sales through integrated CRM tools. It offers tools for managing and scheduling social media posts, tracking brand mentions, and improving local SEO. The software also has white-label capabilities, allowing you to rebrand the platform to your customizable dashboard, and automated reporting tools that cater to marketing agencies. 

Standout features & integrations:

Features include project management, workflow automation, CRM, marketing automation, and a marketplace for expanding product offerings. It has white-label capabilities that let you deliver services under your brand, and a marketplace with various digital solutions for your needs. 

Integrations include Google My Business, Facebook, QuickBooks, Mailchimp, HubSpot, Salesforce, WordPress, Slack, Stripe, and Zapier.

Pros and cons

Pros:

  • Lead generation capabilities
  • Automated client reporting
  • White-label customization

Cons:

  • Generic templates for social media
  • Limited third-party integrations

Best for healthcare industry

  • Free demo available
  • From $29/user/month
Visit Website
Rating: 4.6/5

Reputation focuses on enhancing brand perception and customer engagement across multiple channels. It offers tools for review management and social media monitoring in a single platform. 

Why I picked Reputation: Reputation offers tools for monitoring patient interactions and responding to feedback efficiently, making it suitable for the healthcare sector. Its analytics provide insights into patient experiences, helping healthcare providers improve their services and customizable dashboards so you can visualize trends and monitor performance metrics. Additionally, the software focuses on compliance, ensuring patient data is handled securely. 

Standout features & integrations:

Features include sentiment analysis, helping you understand patient feedback better. The feedback management system allows for quick responses to patient reviews and comments. Plus, analytics provide insights into patient interactions, enabling healthcare providers to optimize their services.

Integrations include Google My Business, Facebook, Yelp, TripAdvisor, Salesforce, HubSpot, Zendesk, Slack, Microsoft Teams, and Hootsuite.

Pros and cons

Pros:

  • Comprehensive social media monitoring
  • Automated sentiment analysis
  • Multi-source data integration

Cons:

  • Limited review filtering
  • Limited customization and personalization options

Best for local businesses

  • Free demo available
  • From $289/month (billed annually)
Visit Website
Rating: 4.6/5

Podium enables businesses to collect reviews, manage customer interactions, and handle payments in one centralized platform. 

Why I picked Podium: Podium enhances customer communication by providing messaging and review management tools, enabling you to connect directly with clients through SMS. It offers intelligent routing for inquiries to reach the appropriate team members and AI-driven analytics for customer behavior insights. Additionally, the platform gathers and responds to feedback in real-time. 

Standout features & integrations:

Features include an AI-powered inbox that consolidates communications from various channels, automated appointment scheduling, and a review management system that helps you collect and display reviews to boost your local reputation. Its messaging tools let you communicate with customers via SMS. 

Integrations include Google, Facebook, QuickBooks, Salesforce, HubSpot, Shopify, Square, Zapier, Mailchimp, and Slack.

Pros and cons

Pros:

  • Centralized platform for multiple locations
  • Multi-channel communication integration
  • Text-based payment processing

Cons:

  • Inconsistent CRM integrations
  • Limited messaging customization

Best for data accuracy

  • Free demo available
  • From $199/year (billed annually)
Visit Website
Rating: 4.4/5

Yext ensures that business information is consistent across hundreds of directories, search engines, and social media platforms for local SEO and customer trust. 

Why I picked Yext: Yext provides listings management, and knowledge tags, and is highly focused on data accuracy. These tools help your team keep business information consistent across numerous platforms, reducing discrepancies. The software also provides analytics to track how your data appears in search results. 

Standout features & integrations:

Features include location data management, review monitoring and response, and local SEO optimization. Yext also offers analytics for actionable insights and the ability to create SEO-optimized local pages.

Integrations include Google, Apple, Facebook, Bing, Yahoo, Yelp, TripAdvisor, Instagram, Amazon Alexa, and Foursquare.

Pros and cons

Pros:

  • Automatic duplicate suppression
  • Voice search optimization
  • Centralized client database

Cons:

  • No review generation features
  • Limited listing customization

Other Reputation Management Software for Agencies

Here are some additional reputation management software for agencies options that didn’t make it onto my shortlist, but are still worth checking out:

  1. Mention

    For real-time social listening

  2. NetReputation

    For comprehensive ORM services

  3. Social Places

    For restaurant chains

  4. ReviewInc

    For multilingual review management

  5. Widewail

    For automated review responses

  6. LocalClarity

    For detailed location insights

  7. Localyser

    For multi-location feedback

  8. ICUC

    For 24/7 moderation services

  9. Brandwatch

    For social media analytics

Reputation Management Software for Agencies Selection Criteria

When selecting the best reputation management software for agencies to include in this list, I considered common buyer needs and pain points like managing multi-location feedback and ensuring data accuracy. I also used the following framework to keep my evaluation structured and fair:

Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:

  • Manage online reviews
  • Monitor brand mentions
  • Respond to customer feedback
  • Analyze sentiment data
  • Track performance metrics

Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:

  • Multilingual support
  • Automated response generation
  • Customizable reporting tools
  • Integration with local directories
  • Real-time alerts and notifications

Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:

  • Intuitive interface design
  • Ease of navigation
  • Minimal learning curve
  • Customizable dashboards
  • Accessibility across devices

Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:

  • Availability of training videos
  • Interactive product tours
  • Comprehensive user guides
  • Access to webinars and tutorials
  • Onboarding support chatbots

Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:

  • Availability of 24/7 support
  • Response time to queries
  • Access to live chat and phone support
  • Quality of help center resources
  • Dedicated account managers

Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:

  • Competitive pricing tiers
  • Flexibility of subscription plans
  • Cost against feature offerings
  • Discounts for annual billing
  • Free trial availability

Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:

  • Overall satisfaction ratings
  • Frequency of reported issues
  • Praise for specific features
  • Feedback on customer service
  • Willingness to recommend to others

In my research, I sourced countless product updates, press releases, and release logs from different reputation management software for agency vendors. Here are some of the emerging trends I’m keeping an eye on:

  • AI-Driven Sentiment Analysis: Many tools now use AI to provide more accurate sentiment analysis. This helps businesses understand customer emotions in reviews and social media mentions. 
  • Voice of Customer Programs: There's a growing emphasis on capturing customer feedback through various channels, not just text. This trend is about gathering and analyzing spoken feedback, which can offer richer insights.
  • Advanced Data Visualization: Tools offer sophisticated data visualization to help users interpret feedback more easily. This makes it simpler for teams to identify trends and patterns in customer sentiment.
  • Enhanced Privacy Controls: With privacy concerns on the rise, more tools are offering enhanced privacy features. This includes better control over how customer data is stored and used.
  • Localized Review Management: As businesses expand globally, managing reviews in different regions becomes essential. Tools are offering localized management to handle reviews and feedback in various languages and regions. 

What Is Reputation Management Software for Agencies?

Reputation management software for agencies helps businesses monitor and manage their online presence across various platforms. Marketing professionals, PR teams, and customer service managers use these tools to enhance brand image and respond to customer feedback. 

Features including sentiment analysis, review management, and data visualization capabilities help understand customer emotions, manage feedback, and interpret data effectively. These allow users to maintain a positive online reputation, ultimately fostering trust and credibility with their audience.

Features of Reputation Management Software for Agencies

When selecting reputation management software for agencies, keep an eye out for the following key features:

  • Sentiment Analysis: Helps understand customer emotions by analyzing reviews and social media mentions.
  • Review Management: Allows you to monitor, collect, and respond to customer reviews efficiently.
  • Data Visualization: Provides detailed visual reports to help interpret customer feedback and trends.
  • Privacy Controls: Ensures customer data is handled securely and complies with privacy regulations.
  • Localized Management: Manages reviews and feedback in multiple languages and regions for global reach.
  • Automated Review Requests: Sends out requests to customers for reviews, making it easier to gather feedback.
  • Real-Time Alerts: Notifies you instantly when your brand is mentioned, allowing for quick responses.
  • White-Label Capabilities: Let agencies offer branded services, enhancing their value proposition to clients.
  • Voice of Customer Programs: Captures and analyzes spoken feedback for richer insights into customer experiences.

Benefits of Reputation Management Software for Agencies

Implementing brand reputation management software for agencies provides several benefits for your team and your business. Here are a few you can look forward to:

  • Improved Brand Image: Managing positive and negative reviews and sentiment analysis can enhance your business’s online reputation and public perception. 
  • Increased Customer Trust: Privacy controls and accurate data management help build trust with your customers, ensuring secure information. 
  • Quick Response to Feedback: Real-time alerts allow your team to address customer feedback swiftly and improve customer satisfaction.
  • Better Decision-Making: Data visualization and analytics provide insights into customer behavior, supporting more informed business decisions.
  • Enhanced Global Reach: Localized management lets your business handle feedback in various languages and helps you expand your influence.
  • Efficient Feedback Collection: Automated review requests simplify the gathering of customer feedback, saving time and effort.
  • Custom Service Offerings: White-label capabilities enable agencies to provide branded reputation management tools, adding value to your clients.

Costs and Pricing of Reputation Management Software for Agencies

Selecting reputation management software for agencies requires understanding the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in reputation management software for agencies solutions:

Plan Comparison Table for Reputation Management Software for Agencies

Plan TypeAverage PriceCommon Features
Free Plan$0Basic review monitoring, simple analytics, and limited support.
Personal Plan$10-$30/user/monthReview requests, sentiment analysis, and email support.
Business Plan$50-$100/user/monthAdvanced analytics, real-time alerts, and multi-channel feedback.
Enterprise Plan$150-$300/user/monthCustom integrations, dedicated account manager, and comprehensive reporting.

Reputation Management Software for Agencies FAQs

Here are some answers to common questions about reputation management software for agencies:

What are the four components of reputation management?

The four components of reputation management are monitoring, responding, improving, and promoting. Monitoring involves tracking mentions of your brand online, responding is addressing feedback promptly, improving focuses on using feedback to better your services, and promoting highlights positive experiences to enhance your brand image.

How long does reputation management take?

Reputation management is an ongoing process, and the timeframe varies based on goals and strategies. It generally takes at least six months to see significant changes in online presence and search rankings. Consistent monitoring and response help maintain and improve reputation over time.

How do you measure the success of reputation management?

Reputation management’s success is measured through improvements in online reviews, customer satisfaction scores, and brand sentiment. Tracking changes in search engine rankings and the volume of positive feedback over time can also indicate success. Analytics tools help quantify these metrics effectively.

Can reputation management software integrate with other tools?

Yes, many reputation management software solutions offer integrations with CRM systems, social media platforms, and analytics tools. These integrations help streamline workflows and centralize data, making reputation management efforts across multiple channels easy.

What’s Next? 

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Hermann Fink
By Hermann Fink

Hermann Fink is a technology enthusiast and the co-founder of Rünna Advertising, a multinational digital agency that has been active for over a decade and served clients like Ford, AstraZeneca, Disney, and Didi. In addition to being a business owner, Hermann gathered corporate experience in project management during his time at Hewlett Packard in the mid-2010s.