23 Best Reputation Management Software For Agencies Reviewed In 2025
Best Reputation Management Software For Agencies Shortlist
Here’s my shortlist of the best reputation management software for agencies:
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Reputation management software for agencies is a valuable asset, regardless of your chosen industry. With the right software, teams can improve client satisfaction and increase online visibility. But finding the right reputation management software for agencies can be a challenge, especially with so many options available.
Using my experience with project management software, I tested and compared several of the top reputation management software for agencies available. From there, I compiled my results into detailed reviews to help you find the best software for your needs.
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Best Reputation Management Software for Agencies Summary
This comparison chart summarizes pricing details for my top reputation management software for agencies selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for consistent fresh feedback | 14-day trial available | From $12/month/review profile (minimum 3 profiles) | Website | |
| 2 | Best for brand visibility tracking | Free trial available | Pricing upon request | Website | |
| 3 | Best for AI-powered review responses | 7-day free trial | From $8/month/location | Website | |
| 4 | Best for real-time sentiment analysis | 14-day free trial | From $149/user/month (billed annually) | Website | |
| 5 | Best for AI-driven review analysis | 14-day free trial + free plan available | From $19/month | Website | |
| 6 | Best for white-label reputation management | Free demo available | Pricing upon request | Website | |
| 7 | Best for small businesses | 14-day free trial | From $75/month | Website | |
| 8 | Best for customer feedback | Free demo available | Pricing upon request | Website | |
| 9 | Best for review generation | Free trial available | From $110/seat/month | Website | |
| 10 | Best for SEO agencies | 14-day free trial | From $35/month | Website |
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monday.com
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.6 -
CRM Creatio
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
Wrike
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2
Best Reputation Management Software for Agencies Reviews
This in-depth analysis provides overviews of each reputation management software for agencies. It walks through the pros and cons of, their features, and their best use cases.
Reviewflowz is a review management software that enables businesses to manage and utilize customer reviews efficiently. The tool helps businesses enhance customer engagement by delivering insights into customer feedback across various platforms, aiding in the conversion of reviews into more customers.
Why I picked Reviewflowz: I like that Reviewflowz gives agencies a straightforward way to strengthen their clients’ reputations through consistent, high-quality feedback. Features like automated follow-ups, built-in NPS and CSAT surveys, and AI-assisted responses help streamline the entire review process—so you’re not only generating more reviews, but managing them more effectively. For agencies, that means fewer missed opportunities to respond, a stronger presence across platforms, and a clearer picture of how your clients are being perceived—crucial for shaping brand reputation and showing value in your services.
Standout features & integrations:
Features include customizable review widgets, centralized review tracking, sentiment analytics, competitor benchmarking, and a Slack app for real-time alerts.
Integrations include Slack, Microsoft Teams, Email, Zapier, Google Sheets, Zendesk, Salesforce, HubSpot, Productboard, Crisp, Mattermost, and Plecto.
Pros and cons
Pros:
- Allows businesses to showcase testimonials on their websites
- Helps businesses respond to feedback promptly, improving customer trust
- Aggregates reviews from multiple platforms into one place
Cons:
- AI Chat Assistant (Lenny) is limited to higher plans
- Some users desire more flexibility in widget design
AICarma is a reputation management software specifically designed for agencies. It focuses on brand visibility tracking across large language models (LLMs), helping you monitor and optimize how your brand appears in AI-generated responses. The platform delivers timely insights into how your brand is portrayed across various digital touchpoints, enabling you to stay ahead of emerging trends and risks.
Why I picked AICarma: I chose AICarma as it gives agencies the ability to see how their clients are mentioned and described in AI-generated content, including search summaries, chatbots, and smart assistants. This real-time feedback loop is a big asset for proactive brand positioning. It also offers competitive benchmarking tools, which show how a brand performs against others in similar industries. And for agencies working with multiple clients, the platform's risk and opportunity identification tools can help surface key issues before they escalate.
Standout features and integrations:
Features include daily visibility scoring to track brand prominence in AI environments, weekly summary reports for at-a-glance insights, and messaging tone analysis to help ensure brand alignment. The platform also highlights reputational risks and promotional opportunities automatically, making it easier for agencies to act fast. AICarma is optimized for AI platforms, helping brands stand out across systems like ChatGPT and Google Bard.
Integrations include Google Sheets, GoHighLevel, HubSpot, Shopify, Gmail, Zoom, WhatsApp Business, Microsoft Excel, Facebook, and Instagram.
Pros and cons
Pros:
- Cross-language model monitoring
- Helps ensure legal and compliance risks
- Proactive risk & opportunity identification
Cons:
- Lack of long-term case studies
- Limited built-in collaboration tools
RightResponse AI is a reputation management software built for agencies managing multiple brands. It uses AI to personalize review responses, analyze customer sentiment, and organize client feedback for easy oversight across platforms. The platform helps agencies break down reviews into actionable data points while keeping response management efficient.
Why I picked RightResponse AI: I chose RightResponse AI because its sentiment analysis and competitor benchmarking tools can give agencies a clear view of how their clients compare in the market. You can see how your clients stack up based on real-time ratings, review counts, and trends. For agencies balancing several accounts, these insights may help drive strategic adjustments and more informed client reporting.
Standout features and integrations:
Features include an AI-powered review requester that personalizes outreach using customer names, dates, and service details, helping encourage more authentic feedback. The customizable fact library lets you update client details to ensure review responses stay accurate. The centralized dashboard simplifies review management across platforms. RightResponse AI also includes Google Map rank tracking to monitor local search performance.
Integrations include WhatsApp, Gmail, Outlook, Google Maps, and additional apps via Zapier.
Pros and cons
Pros:
- Competitor benchmarking tools
- Location-based sentiment breakdown
- Personalized, fact-based AI responses
Cons:
- Some learning curve for setup
- No public integrations listed
Brand24 is a reputation management platform built for agencies that need to monitor, interpret, and act on public perception. It tracks over multiple sources—social media, blogs, news, forums—and surfaces real-time sentiment insights to help you understand and shape your clients’ reputations.
Why I picked Brand24: I picked Brand24 because it focuses on real-time sentiment visibility. You can monitor how your client is being discussed online and sort those mentions by tone—positive, neutral, or negative—without needing to dig manually. The tool flags spikes in activity and lets you filter out noise, so you're not reacting to every blip but staying focused on what matters. This makes it easier to keep a handle on fast-moving PR scenarios and provide clients with timely, evidence-based guidance.
Standout features & integrations:
Features include influence scoring to identify key voices impacting your client’s reputation, multilingual tracking across 108 languages, and context analysis tools that help you understand the full picture behind each mention. It also supports advanced filters, user-generated content tracking, and exportable reports for client-facing updates.
Integrations include Slack, LinkedIn, Telegram, Spotify, Instagram, Facebook, Microsoft Teams, TikTok, Twitter (X), YouTube, Trello, and Google Analytics.
Pros and cons
Pros:
- Sentiment, reach, and intent metrics in one view
- Alerting system for mention spikes and anomalies
- Tracks campaign hashtags with reach and volume metrics
Cons:
- Dashboards can feel cluttered with high volume data
- Some integrations (like CRM) require manual setup
SurveySparrow is a voice-of-customer platform designed for businesses focused on enhancing customer experiences through online surveys, feedback collection, and reputation management.
Why I picked SurveySparrow: When it comes to reputation management, SurveySparrow's AI-driven insights with CogniVue help you analyze feedback with precision, giving you a clear understanding of what your clients are thinking. With these insights, you can make informed decisions that improve your agency's reputation. The platform also lets you gather feedback from multiple channels, including WhatsApp, which means you're more likely to hear from your clients in a way that's convenient for them.
Standout features & integrations:
Features include an AI-powered response generator that enables you to craft personalized replies, fostering genuine connections with customers. Additionally, the platform allows you to showcase positive testimonials, leveraging social proof to build trust and boost sales.
Integrations include NetSuite, Salesforce, HubSpot, Slack, Microsoft Dynamics CRM, Zendesk, Pipedrive, Gmail, Mailchimp, monday.com, Dropbox, and Trello.
Pros and cons
Pros:
- Ability to automate replies to reviews
- Offers customizable survey templates
- Good AI feedback analysis
Cons:
- Limited configuration options on basic plans
- Sentiment analytics features only available on higher-tier plans
Birdeye is an AI-powered platform that helps businesses manage their online reputation, engage with customers, and enhance their digital presence. It offers tools for review generation, social media management, and customer experience insights.
Why I picked Birdeye: It offers white-label review management tools that enable agencies to generate, monitor, and manage reviews on over 200 platforms, aiding in maintaining a favorable online reputation. Furthermore, its command central dashboard provides a unified view of client performance metrics. This feature allows you to monitor account health, adoption rates, and ROI reports effortlessly, enabling agencies to maintain high client satisfaction and identify upsell opportunities. Agencies can also benefit from automated error alerts that proactively identify issues like broken integrations, low adoption rates, or reviews with no responses, ensuring client problems are resolved before they escalate.
Standout features & integrations:
Features include a listings scan tool that checks the accuracy of your clients' online business information across platforms like Google and Facebook. The reseller-level listings feature provides centralized management for business listings, ensuring accurate and consistent data across multiple platforms. Additionally, Birdeye offers customizable agency reporting, enabling you to track performance across various locations or time periods.
Integrations include QuickBooks, Salesforce, HubSpot, Mailchimp, Shopify, Xero, AppFolio, AthenaHealth, Cerner, MINDBODY, Clio Manage, and Timely.
Pros and cons
Pros:
- Error alerts enhance proactive client management
- Bulk social publishing features
- Unified dashboard simplifies multi-client monitoring
Cons:
- AI features might have a learning curve for new users
- Limited customization in some features
NiceJob emphasizes ease of use and automation to boost online reviews by streamlining the review collection process, helping businesses build a strong online presence.
Why I picked NiceJob: NiceJob automates the review collection with features like smart invites and follow-ups. It offers customizable widgets to display reviews on your website, helping you attract more clients. The tool also includes storytelling features to share customer experiences, which can drive more traffic and engagement.
Standout features & integrations:
Features include automated review requests, customizable messaging for review solicitation, real-time review display on websites through the 'Convert' add-on, the 'Stories' feature for automatic social media sharing of reviews, and multi-platform review management.
Integrations include QuickBooks, Google My Business, Facebook, Yelp, Mailchimp, HubSpot, Salesforce, Slack, Zapier, and Stripe.
Pros and cons
Pros:
- Customer journey and interaction tracking
- Customizable review campaigns
- Automatic social proof generation and website optimization
Cons:
- No built-in customer support features
- Basic reporting and analytics capabilities
InMoment focuses on analytics and real-time feedback to understand and improve the customer experience. It integrates customer experience data with reputation management for a comprehensive view of client performance.
Why I picked InMoment: InMoment has tools for voice-of-customer programs and advanced analytics, making it effective for gathering and analyzing customer feedback. It provides customizable surveys for capturing specific insights and real-time feedback capabilities to let you address issues promptly. Plus, the software’s analytical tools help you identify trends and areas for improvement.
Standout features & integrations:
Features include advanced analytics, conversational intelligence, and digital listening. These tools allow agencies to gather and analyze customer feedback efficiently, turning insights into revenue-generating actions.
Integrations include Salesforce, Zendesk, Gainsight, Intercom, Segment, RudderStack, Zapier, HubSpot, Marketo, and Microsoft Dynamics.
Pros and cons
Pros:
- Predictive customer behavior analytics
- Real-time feedback capture
- Advanced segmentation capabilities
Cons:
- Limited flexibility and ease of integration with other tools
- Time-consuming report customization and generation
Grade.us automates review generation, monitoring, and management to help clients build and maintain a strong online presence. It has solid white-label capabilities, allowing agencies to brand the platform fully as theirs.
Why I picked Grade.us: Grade.us provides automated review requests and multi-channel feedback collection via SMS, email, and printed materials. It allows you to customize review request campaigns to fit your brand’s voice and flexible reporting and analytics tools for creating branded reports with insights into review performance. The software is easy to set up and manage, making it an excellent tool for businesses focused on generating more reviews.
Standout features & integrations:
Features include unlimited review site management, customizable email and text message review request campaigns, and advanced reporting tools. The platform also offers white-label options, allowing you to brand the service as your own, and detailed analytics to track performance.
Integrations include Google, Facebook, Yelp, QuickBooks, Salesforce, HubSpot, Mailchimp, Slack, Zapier, and WordPress.
Pros and cons
Pros:
- Print-based review requests for offline customers
- Client-specific review panels
- Highly customizable white-label options
Cons:
- No sentiment analysis
- Lack of built-in survey tools
BrightLocal focuses on improving local search visibility and SEO and provides insights into their clients’ local search ranking performance.
Why I picked BrightLocal: BrightLocal tracks and analyzes local search rankings and reputation metrics, providing an in-depth view of a business's performance in its local market. It offers tools for monitoring, generating, and requesting reviews, and insights on improving your clients’ local presence. Additionally, the software has solid SEO tools that identify opportunities for improvement and areas where competitors outperform.
Standout features & integrations:
Features include an advanced review management system that allows you to generate, monitor, and respond to reviews across over 80 platforms. Plus, it offers customizable widgets to showcase positive reviews and a citation tracker to manage local listings.
Integrations include Google My Business, Facebook, Yelp, TripAdvisor, Trustpilot, Twitter, LinkedIn, Instagram, Hootsuite, and Mailchimp.
Pros and cons
Pros:
- Localized keyword tracking
- Detailed citation tracking
- Local SEO and reputation integration
Cons:
- Less tools and features for social media management
- Heavy focus on SEO only
Other Reputation Management Software for Agencies
Here are some additional reputation management software for agencies options that didn’t make it onto my shortlist, but are still worth checking out:
- Podium
For local businesses
- Vendasta
For digital marketing agencies
- Reputation
For healthcare industry
- Yext
For data accuracy
- Mention
For real-time social listening
- NetReputation
For comprehensive ORM services
- Social Places
For restaurant chains
- ReviewInc
For multilingual review management
- Widewail
For automated review responses
- ICUC
For 24/7 moderation services
- Localyser
For multi-location feedback
- LocalClarity
For detailed location insights
- Brandwatch
For social media analytics
Reputation Management Software for Agencies Selection Criteria
When selecting the best reputation management software for agencies to include in this list, I considered common buyer needs and pain points like managing multi-location feedback and ensuring data accuracy. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Manage online reviews
- Monitor brand mentions
- Respond to customer feedback
- Analyze sentiment data
- Track performance metrics
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Multilingual support
- Automated response generation
- Customizable reporting tools
- Integration with local directories
- Real-time alerts and notifications
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Ease of navigation
- Minimal learning curve
- Customizable dashboards
- Accessibility across devices
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Comprehensive user guides
- Access to webinars and tutorials
- Onboarding support chatbots
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- Availability of 24/7 support
- Response time to queries
- Access to live chat and phone support
- Quality of help center resources
- Dedicated account managers
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing tiers
- Flexibility of subscription plans
- Cost against feature offerings
- Discounts for annual billing
- Free trial availability
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Frequency of reported issues
- Praise for specific features
- Feedback on customer service
- Willingness to recommend to others
How to Choose Reputation Management Software for Agencies
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Will the software grow with your business needs? |
| Integrations | Does it integrate with your existing tools and systems? |
| Customizability | Can you tailor the software to fit your specific requirements? |
| Ease of Use | Is the software intuitive and easy for your team to learn? |
| Budget | Does the pricing fit within your financial constraints? |
| Security Safeguards | Are there adequate security measures in place to protect data? |
| Customer Support | Is there reliable support available when you need it? |
| Reporting Tools | Does it offer comprehensive reporting to track performance? |
Trends In Reputation Management Software for Agencies
In my research, I sourced countless product updates, press releases, and release logs from different reputation management software for agency vendors. Here are some of the emerging trends I’m keeping an eye on:
- AI-Driven Sentiment Analysis: Many tools now use AI to provide more accurate sentiment analysis. This helps businesses understand customer emotions in reviews and social media mentions.
- Voice of Customer Programs: There's a growing emphasis on capturing customer feedback through various channels, not just text. This trend is about gathering and analyzing spoken feedback, which can offer richer insights.
- Advanced Data Visualization: Tools offer sophisticated data visualization to help users interpret feedback more easily. This makes it simpler for teams to identify trends and patterns in customer sentiment.
- Enhanced Privacy Controls: With privacy concerns on the rise, more tools are offering enhanced privacy features. This includes better control over how customer data is stored and used.
- Localized Review Management: As businesses expand globally, managing reviews in different regions becomes essential. Tools are offering localized management to handle reviews and feedback in various languages and regions.
What Is Reputation Management Software for Agencies?
Reputation management software for agencies helps businesses monitor and manage their online presence across various platforms. Marketing professionals, PR teams, and customer service managers use these tools to enhance brand image and respond to customer feedback.
Features including sentiment analysis, review management, and data visualization capabilities help understand customer emotions, manage feedback, and interpret data effectively. These allow users to maintain a positive online reputation, ultimately fostering trust and credibility with their audience.
Features of Reputation Management Software for Agencies
When selecting reputation management software for agencies, keep an eye out for the following key features:
- Sentiment Analysis: Helps understand customer emotions by analyzing reviews and social media mentions.
- Review Management: Allows you to monitor, collect, and respond to customer reviews efficiently.
- Data Visualization: Provides detailed visual reports to help interpret customer feedback and trends.
- Privacy Controls: Ensures customer data is handled securely and complies with privacy regulations.
- Localized Management: Manages reviews and feedback in multiple languages and regions for global reach.
- Automated Review Requests: Sends out requests to customers for reviews, making it easier to gather feedback.
- Real-Time Alerts: Notifies you instantly when your brand is mentioned, allowing for quick responses.
- White-Label Capabilities: Let agencies offer branded services, enhancing their value proposition to clients.
- Voice of Customer Programs: Captures and analyzes spoken feedback for richer insights into customer experiences.
Benefits of Reputation Management Software for Agencies
Implementing brand reputation management software for agencies provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved Brand Image: Managing positive and negative reviews and sentiment analysis can enhance your business’s online reputation and public perception.
- Increased Customer Trust: Privacy controls and accurate data management help build trust with your customers, ensuring secure information.
- Quick Response to Feedback: Real-time alerts allow your team to address customer feedback swiftly and improve customer satisfaction.
- Better Decision-Making: Data visualization and analytics provide insights into customer behavior, supporting more informed business decisions.
- Enhanced Global Reach: Localized management lets your business handle feedback in various languages and helps you expand your influence.
- Efficient Feedback Collection: Automated review requests simplify the gathering of customer feedback, saving time and effort.
- Custom Service Offerings: White-label capabilities enable agencies to provide branded reputation management tools, adding value to your clients.
Costs and Pricing of Reputation Management Software for Agencies
Selecting reputation management software for agencies requires understanding the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in reputation management software for agencies solutions:
Plan Comparison Table for Reputation Management Software for Agencies
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic review monitoring, simple analytics, and limited support. |
| Personal Plan | $10-$30/user/month | Review requests, sentiment analysis, and email support. |
| Business Plan | $50-$100/user/month | Advanced analytics, real-time alerts, and multi-channel feedback. |
| Enterprise Plan | $150-$300/user/month | Custom integrations, dedicated account manager, and comprehensive reporting. |
Reputation Management Software for Agencies FAQs
Here are some answers to common questions about reputation management software for agencies:
What are the four components of reputation management?
The four components of reputation management are monitoring, responding, improving, and promoting. Monitoring involves tracking mentions of your brand online, responding is addressing feedback promptly, improving focuses on using feedback to better your services, and promoting highlights positive experiences to enhance your brand image.
How long does reputation management take?
Reputation management is an ongoing process, and the timeframe varies based on goals and strategies. It generally takes at least six months to see significant changes in online presence and search rankings. Consistent monitoring and response help maintain and improve reputation over time.
How do you measure the success of reputation management?
Reputation management’s success is measured through improvements in online reviews, customer satisfaction scores, and brand sentiment. Tracking changes in search engine rankings and the volume of positive feedback over time can also indicate success. Analytics tools help quantify these metrics effectively.
Can reputation management software integrate with other tools?
Yes, many reputation management software solutions offer integrations with CRM systems, social media platforms, and analytics tools. These integrations help streamline workflows and centralize data, making reputation management efforts across multiple channels easy.
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