19 Best White Label Dashboard Software Reviewed In 2024
Best White Label Dashboard Software Shortlist
Here's my pick of the 10 best software from the 19 tools reviewed.
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White label dashboard can be a valuable asset for many businesses. This type of software allows you to tailor dashboards to your brand without building it out from scratch. It's also a great way to present a consistent brand identity while cutting down on high development costs and time-consuming customizations.
However, choosing the right white label dashboard software can be tough with so many options out there. You want to customize and brand your dashboards seamlessly but need to figure out which tool is the best fit. I've got you! In this post, I keep things simple, drawing from my extensive experience in deploying and customizing dashboard solutions to bring you the top software options out there today.
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Best White Label Dashboard Software Summary
| Tools | Price | |
|---|---|---|
| Klipfolio | From $250/month (billed annually) | Website |
| DashClicks | From $199/month | Website |
| Whatagraph | From $249/month (up to 5 users, billed annually) | Website |
| Cyfe | From $19/month | Website |
| Luzmo | From $995/month (billed annually) | Website |
| Grow | Pricing upon request | Website |
| Looker Studio | Pricing upon request | Website |
| InetSoft | From $165/month (billed annually) | Website |
| Microsoft Power BI | From $10/user/month | Website |
| Databox | From $47/month (5 users, billed annually) | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow to Choose White Label Dashboard Software
As you work through your unique software selection process, keep the following points in mind:
- Customization Capabilities: The ability to customize dashboards extensively is important for data storytelling. Agencies should look for software that allows them to set brand elements, and export and embed data and dashboards so they can present data and a consistent brand image to their clients.
- User Interface and Experience: A user-friendly interface ensures your team and clients can easily interact with the dashboard. The software should be intuitive and require minimal training.
- Advanced Features and Integrations: The software should support advanced analytics capabilities like AI and machine learning to provide deeper insights. Additionally, it should integrate seamlessly with various data sources to ensure a smooth data flow.
- Scalability: Choose a solution that can grow with your business. The software should be able to handle an increasing number of clients and projects without compromising performance.
- Security and User Management: High-security standards and customizable user access rights are essential to protect sensitive data. The software should support multi-tenancy to ensure tenant-level security for multiple clients and role-based access controls.
By focusing on these considerations, you can select a white label dashboard software that meets your needs and enhances your ability to manage and present data effectively.
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Hub Planner
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
ClickUp
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
Miro
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.8
Best White Label Dashboard Software Reviews
This in-depth analysis provides overviews of each white label dashboard software. I will walk through each tool’s pros and cons, features, and best use cases.
Klipfolio allows users to connect to various data sources, including cloud services, spreadsheets, and APIs, and create tailored dashboards that meet specific business needs.
Why I picked Klipfolio: Klipfolio offers two choices for building dashboards; a comprehensive drag-and-drop interface for non-coders and a formula-based with scripting tools for advanced users, allowing all skill levels to use the platform. It supports multi-layered visualizations, such as nested metrics and drill-down options, and provides a formula editor for manipulating and combining data to track performance across departments.
Standout Features & Integrations:
Features customizable dashboards, real-time data updates, a wide range of data connectors using REST APIs, pixel-perfect dashboards for live data, advanced data visualization tools with formula-based customization, and multi-layered visualizations with drill-down options.
Integrations include Google Analytics, Salesforce, HubSpot, QuickBooks, Xero, Facebook Ads, Twitter, LinkedIn, Mailchimp, and Shopify.
Pros and cons
Pros:
- Custom data connectors via REST APIs
- Flexible embedding options
- Advanced formula editor
Cons:
- Complex setup for custom domains
- Limited advanced AI capabilities
DashClicks offers integrated marketing tools to support operations and client management. It combines SEO audits, call tracking, social media analytics, and lead generation into one platform.
Why I picked DashClicks: DashClicks offers lead generation to CRM management and analytics, an intuitive drag-and-drop dashboard builder, and white-labeling features for branding reports and portals to the agency’s identity. It provides specialized tools like InstaSites for quickly generating fully customizable websites for clients, and communication and reporting tools for real-time insights into digital marketing performance and branded reports.
Standout Features & Integrations:
Features include customizable user dashboards, real-time data updates, pre-built widgets for tracking deals, website performance, lead management, and tools for generating quick reports, managing reviews, and automating workflows.
Integrations include Google Ads, Facebook Ads, Google Analytics, CallRail, Twilio, Mailgun, WordPress, Shopify, WooCommerce, and Stripe.
Pros and cons
Pros:
- Real-time campaign tracking
- Lead generation and management
- Integrated client communication tools
Cons:
- Limited client report design options
- Limited third-party integrations
Whatagraph consolidates data into visually appealing reports, enabling them to deliver fully branded marketing reports and live dashboards to clients. It tailors the data presentation to the client's needs, making it a powerful tool for campaign management and full brand control.
Why I picked Whatagraph: Whatagraph offers customizable, pre-built report templates for specific marketing activities like SEO, PPC, and social media, providing a quick start for agencies. It focuses on automation, allowing users to set automated workflows for generating and delivering reports to clients, and supports multi-channel reports that consolidate data from different platforms into a single document. Additionally, Whatagraph has automated error detection and data validation to help ensure the generated reports are accurate.
Standout Features & Integrations:
Features include pre-built report templates for marketing activities, automated report scheduling and delivery, multi-channel data aggregation, error detection and data validation, visual report customization with logos, colors, and domains, and support for daily and monthly automated workflows.
Integrations include Google Analytics, Facebook, Instagram, LinkedIn, Twitter, HubSpot, Mailchimp, Shopify, Google Ads, and YouTube.
Pros and cons
Pros:
- Client portals for real-time data
- Automated report previews
- Team collaboration features
Cons:
- No built-in advanced analytics
- Limited API access for custom integrations
Cyfe is an all-in-one approach that simplifies complex data management. It enables businesses to deliver personalized data insights and business metrics to clients while maintaining complete control over brand identity.
Why I picked Cyfe: Cyfe integrates with multiple platforms across different departments, including finance, customer service, IT, social media, and marketing, meaning users can track KPIs for various areas in one place. It offers a pre-built widgets library for adding data without complex API integrations, building custom widgets, and a drag-and-drop functionality for dashboard creation.
Standout Features & Integrations:
Features include custom widget creation for unique data sources, drag-and-drop dashboard creation, real-time data visualization, white-label customization with logos and brand colors, custom domain support, automated report generation and scheduling, and multi-user access with permission controls.
Integrations include Google Analytics, Salesforce, QuickBooks, Xero, Mailchimp, Facebook, Twitter, LinkedIn, Instagram, and Zendesk.
Pros and cons
Pros:
- Embedded dashboards into external websites
- Unlimited dashboards and widgets
- Historical data archiving
Cons:
- Limited visual customization of widgets
- No built-in project management tools
Luzmo is designed for SaaS platform analytics, providing data security, multi-source integration, and flexible API access. It delivers real-time, interactive analytics to help SaaS companies enhance product offerings through end-users’ detailed insights.
Why I picked Luzmo: Luzmo supports real-time data visualization for tracking user activity and monitoring system performance. It supports a wide range of data sources that connect to SaaS platform databases or external systems, and offers a flexible API, enabling customization and embedding of dashboards in any SaaS platform. Additionally, it has advanced data filtering and interactive features for users to engage with dynamic data.
Standout Features & Integrations:
Features include an intuitive dashboard editor, AI-driven insights, smooth data integration, real-time data synchronization, and strict security measures to protect user data.
Integrations include Salesforce, HubSpot, Google Analytics, Stripe, QuickBooks, Zendesk, Slack, Microsoft Dynamics 365, Shopify, and AWS.
Pros and cons
Pros:
- Low-code customization
- Multi-source data integration
- Scalability for growing SaaS business
Cons:
- API-dependent for custom integrations
- Manual data blending
Grow by Epicor allows businesses to centralize their data and create customized, real-time dashboards for deeper business insights. It is a no-code business intelligence tool that connects, analyzes, and visualizes data from various sources without technical expertise.
Why I picked Grow by Epicor: Grow by Epicor provides a user-friendly drag-and-drop interface for building custom dashboards, allowing users to generate reports, monitor KPIs, and visualize performance without coding skills. It has powerful data blending capabilities for merging data from multiple sources and pre-built templates and widgets for various industries and functions.
Standout Features & Integrations:
Features include no-code drag-and-drop dashboard creation, real-time data visualization, powerful data blending capabilities, pre-built templates and widgets for various industries, custom metric creation, automated reporting, real-time performance monitoring, and multi-source data consolidation.
Integrations include Google BigQuery, Salesforce, QuickBooks, HubSpot, Shopify, Zendesk, Stripe, MySQL, PostgreSQL, and Google Analytics.
Pros and cons
Pros:
- Cross-departmental accessibility
- Real-time performance alerts
- No-code data blending
Cons:
- Requires regular data management
- Manual setup for custom metrics
Looker Studio transforms complex data into easy-to-understand insights, offering a scalable solution for building narrative-driven visualizations that guide decision-makers through data. Its integrations allow real-time data visualization and its white-label functionality enables full customization for a consistent client-facing experience.
Why I picked Looker Studio: Looker Studio deeply integrates with Google’s ecosystem, allowing users to pull data from Google Analytics, BigQuery, Google Ads, and Google Sheets. It creates visually engaging and interactive dashboards, enabling data exploration like drill-downs, time-based filtering, and real-time updates. It also offers customizable pre-built templates and widgets for professional-looking reports.
Standout Features & Integrations:
Features include integration with Google products and third-party data sources, real-time data visualization, customizable templates and widgets, full white-label branding capabilities with custom logos and domains, data blending from multiple sources, and integration with external APIs for extended data connectivity.
Integrations include Google Analytics, Google Ads, BigQuery, YouTube Analytics, PostgreSQL, MySQL, Google Sheets, Salesforce, Microsoft SQL Server, and Google Cloud Storage.
Pros and cons
Pros:
- Global reach with multilingual support
- Real-time data blending
- No-code advanced visualization
Cons:
- Limited data transformation options
- Lacks built-in security features
InetSoft specializes in interactive, embedded dashboards for businesses. It offers back-end processing with a front-end that delivers smooth, intuitive interactivity and handles large datasets from various sources.
Why I picked InetSoft: InetSoft offers advanced data visualization with its interactive dashboards that allow users to filter, slice, and drill down into data in real-time. The platform transforms static dashboards into dynamic applications, allowing clients to explore and draw their insights, and can be embedded into web applications or client-facing portals. Additionally, InetSoft also allows custom domain usage and email reporting.
Standout Features & Integrations:
Features include multi-tenancy support, OLAP access, and Data Block™ technology for real-time data mashups, and highly customizable and interactive dashboards that can be integrated into their own branded applications.
Integrations include Salesforce, Microsoft SQL Server, Oracle, MySQL, PostgreSQL, Google Analytics, Amazon Redshift, Hadoop, Excel, and SAP.
Pros and cons
Pros:
- Multi-tenant support
- Customizable embedded dashboards
- Advanced real-time data interactivity
Cons:
- Basic reporting automation
- Larger deployments and advanced customization require IT support
Microsoft Power BI Embedded embeds powerful analytics and interactive visualizations directly into applications. It offers extensive integration capabilities, real-time data analytics, reporting, and AI-driven insights that enhance user engagement.
Why I picked Microsoft Power BI Embedded: Microsoft Power BI Embedded’s extensive model capabilities provide advanced analytics, including predictive insights, AI-driven recommendations, and natural language queries. It deeply integrates with the Azure ecosystem, leveraging Microsoft’s powerful cloud infrastructure for high performance and scalability. Additionally, it supports multi-tenancy for SaaS providers to offer tailored analytics experiences to different clients or business units.
Standout Features & Integrations:
Features include real-time data analytics, integration with various cloud and on-premise data sources, API and SDK support for embedding, multi-tenant support for SaaS applications, high scalability through the Azure platform, advanced security, and user access controls.
Integrations include Microsoft Excel, Microsoft Dynamics 365, Salesforce, Google Analytics, GitHub, Mailchimp, Zendesk, QuickBooks, Adobe Analytics, and Marketo.
Pros and cons
Pros:
- Support for complex data models
- Extensive API and SDK support
- Multi-tenancy for SaaS
Cons:
- Complex setup for large-scale multi-tenancy
- Steep learning curve for customization
Databox allows businesses to track and display key performance metrics from multiple data sources in real-time. It supports mobile optimization, automated reporting, and goal tracking, making it a powerful tool for data-driven decision-making.
Why I picked Databox: Databox offers an extensive library of pre-built integrations which eliminates complicated API setups and allows users to combine metrics from different sources in a single visualization. It has a mobile-first design with fully responsive dashboards and “Goals” and “Alerts” for setting performance targets and receiving real-time alerts.
Standout Features & Integrations:
Features include drag-and-drop dashboard creation, custom metric creation, multi-source data visualization, full white-label customization, automated reporting and scheduled report delivery, and built-in templates for popular performance metrics.
Integrations include Google Analytics, Facebook Ads, HubSpot, Salesforce, Shopify, QuickBooks, Stripe, Google Sheets, MySQL, and Zapier.
Pros and cons
Pros:
- Custom metric creation
- Real-time goal tracking and alerts
- Built-in performance templates
Cons:
- Limited data storage and formula options
- Lacks AI-driven insights and predictive modeling tools
Other White Label Dashboard Software
Below is a list of additional white label dashboard software that we shortlisted, but did not make it to the top list. Worth checking them out.
- AgencyAnalytics
Best for branded reports
- Zoho Analytics
Best for comprehensive data analytics
- Insightsoftware
Best for financial reporting tools
- GoodData
Best for data integration capabilities
- Domo
Best for real-time data visualization
- Supermetrics
Best for data import from multiple sources
- DashThis
Best for customizable dashboard templates
- Kyubit BI
Best for self-service BI tools
- Yellowfin BI
Best for collaborative BI features
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White Label Dashboard Software Selection Criteria
Selecting white label dashboard software involves evaluating functionality and meeting specific use cases that matter most. Criteria relate to software buyer needs, pain points, and the intended use of the software. As an expert who has personally tried and researched these tools, here are the requirements I use when evaluating software:
Core Functionality (25% of total score):
- Create reports that transform raw data into actionable insights
- Design branded, user-friendly dashboards with dynamic features
- Control who can view, edit, or share dashboards and reports
- Connect to a variety of external platforms
- Display real-time data with instant updates
Additional Standout Features (25% of total score):
- AI-generated automatic insights and predictive analysis
- In-depth analysis of complex datasets for deeper insights
- Customizable dashboards with logos, colors, and branding
- Access dashboards from any device for remote monitoring
- Explore data dynamically with drill-downs, filters, and real-time updates
Usability (10% of total score):
- An intuitive interface for simplified data visualization and dashboard creation
- Enables custom dashboards without coding
- Offers widget customization for tailored data displays
- Ensures responsive dashboards for any screen size
- Streamlines user experience with organized menus and easy feature access
Onboarding (10% of total score):
- Instructional videos for step-by-step platform guidance
- Guided walkthroughs of the platform’s features
- Ready-made templates for creating reports and dashboards
- AI-driven chatbot support for troubleshooting
- Live webinars on advanced topics and best practices
Customer Support (10% of total score):
- 24/7 assistance for any issues or inquiries
- Multiple support channels for convenience
- Dedicated account manager focused on client needs
- Comprehensive library of articles, guides, and FAQs
- Fast resolutions to support queries
Value for Price (10% of total score):
- Cost-effective solutions with valuable features
- Flexible subscription plans for various business sizes
- Transparent pricing with no hidden fees
- Free trial to test before committing
- Discounts for long-term subscriptions
Customer Reviews (10% of total score):
- Overall platform satisfaction from reviews and ratings
- User feedback on the platform’s ease of use
- Positive comments on customer support responsiveness
- Testimonials on the platform's reliability and performance
Trends for White Label Dashboard Software
Here are some trends I’ve noticed for white label dashboard technology, plus what they might mean for the future. I sourced countless product updates, press releases, and release logs to tease out the most important insights. Here are the highlights:
- AI-Powered Analytics: AI integration is becoming standard in dashboard software. It allows for predictive analytics and deeper insights crucial for data-driven decision-making.
- Customizable User Interfaces: More software offers highly customizable interfaces, allowing users to tailor dashboards to specific needs and enhancing user experience.
- Real-Time Data Updates: Real-time data processing is now a must-have feature. It ensures that users have the most current information for timely decision-making.
- Enhanced Security Features: Security is a top priority with advanced encryption and authentication. Protecting sensitive data is more important than ever. This trend addresses growing cybersecurity concerns.
- Integration with IoT Devices: Dashboards are increasingly integrating with IoT devices. This allows for more comprehensive data collection, especially for industries that rely on real-time data from various sources.
These trends lend an understanding to how these features directly impact your business’s efficiency and security. AI-powered analytics and customizable interfaces are no longer just enhancements; they address the need for precision and flexibility in increasingly complex data environments. As real-time data and IoT integration become even more important, and security concerns continue to rise, choosing the right dashboard solution can make or break your ability to stay agile and protected.
What Is White Label Dashboard Software?
White label dashboard software is a customizable tool that allows businesses to create branded dashboards for data visualization and reporting. It is commonly used by agencies, SaaS companies, and enterprises to provide clients with personalized analytics and insights into their brands. Users need it to offer a cohesive brand experience and present data that aligns with their corporate identity.
The components of white label dashboard software typically include customizable templates, data integration capabilities, user management, and branding options. These elements allow users to tailor the dashboard's appearance and functionality to meet specific business needs and ensure the data presented is relevant and actionable.
Features of White Label Dashboard Software
White label reporting dashboard software is a powerful tool for marketing agencies and businesses looking to provide customized, branded reporting solutions to clients. These platforms offer a range of features that enhance client engagement, streamline reporting processes, and maintain a consistent brand identity. Below, I will outline some of the most important features to look for in white label dashboard software.
- Custom Dashboard Design: This feature personalizes dashboards to reflect your client's branding without mentioning the software provider. It is crucial for maintaining a professional and consistent brand image.
- Fully Branded Dashboards: The ability to style dashboards to match your agency's website enhances brand recognition and credibility. This feature ensures that all client-facing materials are cohesive and professional.
- Domain Hosting: Hosting dashboards on your domain provides a seamless user experience and reinforces your brand's presence. It also helps build trust with clients by offering a more integrated service.
- Data Integration: Supports connections with over 50 data sources for comprehensive cross-channel marketing insights. This feature is essential for providing a holistic view of marketing performance and making data-driven decisions.
- Live Dashboards: Provides secure, interactive access to dashboards from anywhere. This feature is important for real-time monitoring and quick decision-making.
- Color Customization: The ability to match dashboards to your brand colors using hex codes for a professional appearance. This feature helps in maintaining brand consistency across all client reports.
- Time-Saving Automation: Automated dashboards allow agencies to focus on acquiring new clients and optimizing campaigns. This feature saves time and ensures that reports are always up-to-date.
- Seamless Integrations: Connects with over 45 marketing platforms without third-party tools, allowing easy data integration and simplifying the process of gathering and analyzing data from multiple sources.
- Advanced Dashboard Features: Includes customizable metrics, data blending, effortless calculations, and the ability to set targets for KPIs. These features are important for providing detailed and actionable insights to clients.
- Security Options: Password protection and other security measures safeguard dashboard data from unauthorized access. This feature is crucial for maintaining client confidentiality and data integrity.
White label dashboard software offers a range of features essential for marketing agencies and businesses looking to provide customized, branded reporting solutions. By leveraging these tools, agencies can deliver professional and informative marketing performance reports that build trust and credibility with their clients.
Benefits of White Label Dashboard Software
White label dashboard software offers a range of advantages for businesses and organizations looking to enhance their data analytics and reporting capabilities. By allowing companies to rebrand and customize existing software solutions, white label dashboards provide a professional experience for end-users. Below are five main benefits of using white label dashboard software:
- Consistent Branding: White label dashboard software allows businesses to use their own branding, their own domain, and maintain an overall consistent brand identity across all their services. This enhances credibility and professional perception, as clients see a unified brand image rather than third-party software.
- Cost and Time Efficiency: Implementing white label solutions saves significant time and resources that would otherwise be spent on developing custom software. This quick-to-market approach allows businesses to focus on their core competencies while offering advanced analytics and reporting tools.
- Enhanced Client Engagement: By providing personalized and branded dashboards, businesses can foster better client relationships. Clients appreciate the tailored experience and are more likely to engage with the data, leading to improved satisfaction and loyalty.
- Scalability: White label dashboard software is designed to scale effortlessly with the growth of the business. Companies can easily add new data sources, create additional dashboards, and expand their offerings without extensive rework, ensuring they can meet increasing client demands.
- Access to Advanced Features: White label solutions have advanced features such as data blending, custom reports and metrics, and interactive graphs and visualizations. These tools enable businesses to provide comprehensive insights and analytics without needing in-house expertise, enhancing the overall value proposition to clients.
White label dashboard software is a powerful tool for businesses to enhance their data analytics capabilities while maintaining a strong brand presence. By leveraging these solutions, companies can save time and resources, improve client engagement, and scale their operations efficiently.
Costs and Pricing of White Label Dashboard Software
This section provides an estimate of average white label dashboard software plans and costs. The data is based on various sources and reflects common pricing tiers and features.
Plan Comparison Table for White Label Dashboard Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic dashboards, limited customization, limited data sources |
| Personal Plan | $35 - $45/month | Customizable dashboards, multiple templates, basic integrations |
| Business Plan | $90 - $125/month | Advanced customization, multiple data connectors, automation, and reporting |
| Enterprise Plan | $1000+/month | Unlimited users, extensive API capabilities, advanced analytics, and support |
FAQs About White Label Dashboard Software
Here are some answers to frequently asked questions about white label dashboard software.
Can I fully customize the dashboards to match my brand?
Yes, most white label dashboard software allows extensive customization to match your brand, including logo, brand colors, and custom domain. This level of customization helps maintain a professional appearance and reinforces your brand’s presence in client communications.
How does white label dashboard software improve client relationships?
White label dashboard software strengthens client relationships by delivering a professional, branded reporting experience. Customizable dashboards align with your brand and provide real-time insights and automated reports, enhancing transparency. This consistent communication builds trust and keeps clients informed about their performance.
Are there any limitations to using white label dashboard software?
While white label dashboard software offers many benefits, there can be limitations. Some tools have a steep learning curve, especially those with advanced customization options. Additionally, certain software may be costly for smaller agencies, and not all tools offer the same level of integration with third-party platforms.
How do I ensure data security with white label dashboard software?
Ensuring data security with white label dashboard software involves selecting a provider that prioritizes security measures. Look for software that offers secure data encryption, regular security updates, and compliance with data protection regulations like GDPR. Additionally, implementing access controls within the software can help manage who has access to sensitive data.
Can white label dashboard software handle large volumes of data?
Yes, many white label dashboard software options are designed to handle large volumes of data. These platforms can integrate multiple data sources and automate data processes, making them ideal for agencies managing extensive datasets.
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