Brandfolder vs. Acquia DAM: Expert Comparison for 2025
Brandfolder’s platform offers a streamlined approach to managing your digital assets, while Acquia DAM (formerly known as Widen) provides a robust solution for organizing and distributing content. The main differences between these tools lie in their user interfaces and integration capabilities.
I’ve tested and evaluated each DAM platform and their features, pros and cons, and pricing to help you make an informed choice when it comes to digital asset management software.
Brandfolder vs. Acquia DAM (Widen): An Overview
Brandfolder
Acquia DAM (Widen)
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Brandfolder vs. Acquia DAM (Widen) Pricing Comparison
| Brandfolder | Acquia DAM (Widen) | |
|---|---|---|
| Free Trial | Free demo available | Free demo available |
| Pricing | Pricing upon request | Pricing upon request |
Get free help from our project management software advisors to find your match.
Get Expert AdviceOpens new windowBrandfolder vs. Acquia DAM Pricing & Hidden Costs
Brandfolder’s pricing is subscription-based and includes two plans—one that is suited for small and medium organizations, and one that is better suited for enterprise organizations. Acquia DAM’s pricing also follows a subscription model. It includes three plans that scale based on the number of users, storage, and specific features you need.
Assess your team's specific business needs and usage patterns, then request detailed pricing breakdowns to make sure you understand the total cost of ownership before making a decision.
Brandfolder vs. Acquia DAM (Widen) Feature Comparison
With Brandfolder’s integration capabilities, you can effortlessly manage a large volume of marketing assets, which is ideal for agencies handling multiple campaigns. Acquia DAM’s customization options are great for tailoring content workflows, and are especially beneficial for enterprises that need to enforce specific branding guidelines.
| Brandfolder | Acquia DAM (Widen) | |
|---|---|---|
| API | ||
| Access Management | ||
| Analytics | ||
| Asset Tagging | ||
| Automatic Transcription | ||
| Batch Permissions & Access | ||
| Brand Asset Creation | ||
| Brand Management | ||
| Campaign Management | ||
| Dashboards | ||
| Data Export | ||
| Data Import | ||
| Database | ||
| Database Search | ||
| Document Comparison | ||
| Document Sharing | ||
| Downloading | ||
| External Integrations | ||
| Feedback Management | ||
| File Format Conversion | ||
| File Sharing | ||
| File Transfer | ||
| History/Version Control | ||
| Keyword Tracking | ||
| Knowledge Base | ||
| Marketing Automation | ||
| Materials Library | ||
| Metadata Management | ||
| Multi-App | ||
| Multi-Site | ||
| Multi-User | ||
| Net Promoter Score | ||
| Notifications | ||
| Optimized Search Processing | ||
| Product Catalog | ||
| Reports | ||
| Review Monitoring | ||
| Scheduling | ||
| Sentiment Analysis | ||
| Social Media Monitoring | ||
| Social-Media Integration | ||
| Template Designer | ||
| Third-Party Plugins/Add-Ons | ||
| White-label | ||
| Workflow Management |
Get free help from our project management software advisors to find your match.
Get Expert AdviceOpens new windowBrandfolder vs. Acquia DAM Integrations
| Integration | Brandfolder | Acquia DAM |
|---|---|---|
| Adobe Creative Cloud | ✅ | ✅ |
| Slack | ✅ | ✅ |
| Salesforce | ✅ | ❌ |
| Microsoft Office | ✅ | ✅ |
| Smartsheet | ✅ | ✅ |
| Asana | ❌ | ✅ |
| Google Drive | ✅ | ✅ |
| HubSpot | ❌ | ✅ |
| API | ✅ | ✅ |
| Zapier | ✅ | ✅ |
Brandfolder's integration with Smartsheet lets you organize and access your digital assets directly within your project management workflows, which is useful for marketing teams that are managing multiple campaigns. Acquia DAM's integration with HubSpot lets you streamline content distribution and track engagement, which is valuable for sales teams focused on lead nurturing.
Brandfolder vs. Acquia DAM Security, Compliance & Reliability
| Factor | Brandfolder | Acquia DAM |
|---|---|---|
| Data Encryption | Brandfolder uses AES-256 encryption to secure data at rest and TLS for data in transit. | Acquia DAM protects data with TLS encryption for data in transit and AES-256 for data at rest. |
| Regulatory Compliance | Brandfolder complies with GDPR to maintain data privacy. | Acquia DAM meets GDPR requirements and offers compliance with other international standards. |
| Uptime Reliability | Brandfolder guarantees a 99.9% uptime with real-time monitoring and alerts. | Acquia DAM offers a 99.95% uptime service level agreement with continuous system monitoring. |
Both Brandfolder and Acquia DAM offer robust security and compliance features, but Acquia DAM's slightly higher uptime guarantee may appeal to those prioritizing reliability. Review each digital asset management platform’s encryption methods, compliance certifications, and uptime guarantees to make sure they align with your team's specific needs.
Brandfolder vs. Acquia DAM Ease of Use
| Factor | Brandfolder | Acquia DAM |
|---|---|---|
| User Interface | Brandfolder offers a clean, intuitive interface with drag-and-drop functionality for easy asset management. | Acquia DAM provides a customizable interface with advanced search functionality for efficient navigation. |
| Onboarding Experience | Brandfolder provides guided tutorials and a dedicated customer success team for a smooth onboarding process. | Acquia DAM offers comprehensive onboarding resources and personalized support to help teams get started quickly. |
| Support | Brandfolder offers customer support via chat, email, and phone, so you can get quick assistance when needed. | Acquia DAM offers dedicated support with a focus on enterprise-level service and priority response times. |
Brandfolder's user-friendly interface and strong customer support make it easy to manage assets, but it can be challenging if you need advanced customization. Acquia DAM offers customizable features and robust onboarding, though its complexity might be overwhelming for small businesses and smaller teams.
Brandfolder vs Acquia DAM (Widen): Pros & Cons
Brandfolder
- The asset organization and search functions are top-notch.
- It offers strong collaboration tools for your team.
- You’ll find its interface intuitive and easy to navigate.
- It requires a learning curve to fully utilize its features.
- Customer support can be slow to respond at times.
- You might find the onboarding process a bit challenging.
Acquia DAM (Widen)
- It improves collaboration and lets your team work together seamlessly on digital content.
- The intuitive interface simplifies asset management and makes it easy for your team to find and use assets.
- It offers an excellent customer experience, and their support team can respond quickly and effectively to your team's needs.
- The learning curve can be steep and lots of time is required for your team to master all functionalities.
- It doesn’t offer as many templates as some competitors, which could slow your team's initial setup.
- The onboarding process can be a bit complex and time-consuming for new users.
Best Use Cases for Brandfolder and Acquia DAM (Widen)
Brandfolder
- Marketing teams Brandfolder's collaboration tools and asset organization features streamline your team's content workflow.
- Creative agencies You’ll appreciate its intuitive interface for managing assets for multiple clients.
- Media companies Brandfolder supports your need for quick access to a vast library of digital content.
- Brand managers Its advanced search and organization capabilities help you maintain brand consistency.
- Large enterprises Brandfolder scales well and can handle extensive digital asset libraries for large teams.
- Event planners Its file sharing features simplify distribution of event-related content across your team.
Acquia DAM (Widen)
- Marketing teams Acquia DAM's collaboration tools and asset organization make it perfect for teams managing campaigns and brand consistency.
- Creative agencies Its intuitive interface and strong support can speed up your creative processes and save you time on asset retrieval.
- Publishing industries The tool’s fast search capabilities help your team manage large volumes of content efficiently so you can publish on time.
- E-commerce businesses Acquia DAM's asset management helps maintain consistent brand representation across multiple platforms.
- Large corporations The software's scalability and collaboration features support your extensive asset libraries and diverse teams.
- Content managers Its strong search and organization functionalities allow for quick access and easy digital content management.
Get free help from our project management software advisors to find your match.
Get Expert AdviceOpens new windowWho Should Use Brandfolder, and Who Should Use Acquia DAM?
From my perspective, Brandfolder is best for marketing teams and creative agencies that need an intuitive tool with strong asset management features. Acquia DAM better suits large enterprises and organizations that require advanced customization and integration capabilities for complex workflows.
If you're in a smaller team or have a limited budget, Brandfolder is the right fit, and Acquia DAM is ideal for those who need more features and enterprise-level support.
Differences Between Brandfolder and Acquia DAM (Widen)
| Brandfolder | Acquia DAM (Widen) | |
|---|---|---|
| Customization | Brandfolder focuses on straightforward asset organization with less customization. | Acquia DAM excels in offering extensive customization for complex workflows. |
| Integrations | Brandfolder integrates Smartsheet for project management. | Acquia DAM integrates with HubSpot and offers enterprise-level compatibility. |
| Support | Brandfolder provides guided tutorials for onboarding. | Acquia DAM offers personalized support with a focus on enterprise-level service. |
| User Interface | Brandfolder provides a clean, intuitive interface for easy asset management. | Acquia DAM offers a customizable interface with advanced search options. |
| Read Brandfolder ReviewOpens new window | Read Acquia DAM (Widen) ReviewOpens new window |
Similarities Between Brandfolder and Acquia DAM (Widen)
| API Integration | Both providers offer API capabilities, so you can connect the tool with other software tools for increased workflow integration. |
|---|---|
| Cloud-Based Access | Both digital asset management tools provide cloud-based access, so you can manage brand assets from anywhere with an internet connection. |
| Compliance | Both digital asset management systems adhere to GDPR and meet international privacy regulations. |
| Data Encryption | Both Brandfolder and Acquia DAM use AES-256 and TLS encryption to protect your data and maintain secure storage and transfer. |
| Scalability | Brandfolder and Acquia DAM can scale with your business and support growth and increased asset management needs. |
| Read Brandfolder ReviewOpens new window Read Acquia DAM (Widen) ReviewOpens new window | |