Make.com Review: Pros, Cons, Features & Pricing

Make.com is a low-code workflow automation software that connects various applications and automates tasks to streamline business processes. It's particularly beneficial for small to medium-sized businesses, marketing teams, and IT departments that need to integrate tools like Slack, Google Workspace, and more into their daily operations. Formerly Integromat, Make has become a game changer for organizations looking to implement no-code automation for both complex and simple automations.

In this article, you'll learn about Make's features, pros and cons, best and worst use cases, pricing, and more. You'll see how Make can align with your business needs to enhance productivity and efficiency in your projects.

Make Evaluation Summary

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Make Overview

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Our Review Methodology

How We Test & Score Tools

We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.

Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.

Core Functionality (25% of final scoring)

The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.

Standout Features (25% of final scoring)

Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.

We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.

Ease of Use (10% of final scoring)

We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.

Onboarding (10% of final scoring)

We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.

Customer Support (10% of final scoring)

We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.

Customer Reviews (10% of final scoring)

Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.

Value for Money (10% of final scoring)

Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.

Core Features

Visual workflow builder: Make offers an intuitive drag-and-drop interface that allows users of all skill levels to create and manage workflows. This visual approach enables teams to see the entire process at a glance, making it accessible for beginners and efficient for experienced users.

Conditional logic: You can set up workflows that adapt based on specific triggers and conditions, allowing your team to automate complex decision-making processes. Make supports conditional logic through 'if-then' scenarios and branching paths that enable dynamic and personalized automations.

AI assistant: Make provides AI-powered assistance to help build workflows faster. The AI Assistant can generate workflow suggestions, assist in creating scenarios, and offer guidance on module configurations, streamlining the automation process.

Error handling: Make allows the use of error handlers to define specific actions when errors occur, such as sending customized alerts or retrying operations, which keeps teams informed and addresses issues without disrupting workflows.

Array aggregator module: You can combine multiple items into a single array for batch processing or grouped data output. The Array Aggregator module is useful when collecting data from repeated steps and passing it as a single bundle to the next module, especially when working with formats like JSON.

Advanced customization: You can fine-tune workflows with dynamic mapping, precise controls, and custom behavior for tailored automation solutions and more powerful scenario execution.