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Utilizar software de gestão de projetos com funcionalidades integradas de gestão de relações com clientes (CRM) é a melhor forma de promover a colaboração entre as equipas de projetos e de vendas e de manter as necessidades dos clientes em primeiro plano.

Existem muitas opções no mercado, por isso experimentei e analisei uma grande variedade de soluções. Com base na minha vasta experiência em gestão de projetos digitais, encontrei os melhores softwares de gestão de projetos com funcionalidades de CRM para pequenas e grandes empresas, para que possa encontrar a solução mais adequada às suas necessidades. 

Why Trust Our Software Recommendations

Tabela comparativa de software de gestão de projetos

Compare os detalhes dos preços e outras especificações de cada software de gestão de projetos com uma ferramenta de CRM na tabela abaixo

Análises do melhor software de gestão de projetos com CRM

Estas são as minhas análises dos principais softwares de gestão de projetos com funcionalidades de CRM. Abordo as vantagens e desvantagens, os conjuntos de funcionalidades e os principais casos de utilização de cada ferramenta, para ajudar a descobrir qual é o software que melhor se adequa às suas necessidades.

Best for agencies

  • 14-day free trial
  • From $10/user/month (billed annually)
Visit Website
Customer Rating: 4.6/5
This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

Productive is an all-in-one project management platform with a built-in Sales CRM, covering deal pipelines, project planning, time tracking, resource management, and invoicing in a single workspace.

Who Is Productive Best For?

Productive is a strong fit for digital and creative agencies that need to manage client relationships, project delivery, and financial performance without juggling multiple tools.

Why I Picked Productive

I've included Productive in my top picks because it's the only tool on this list built specifically around how agencies operate—from pitching new clients to delivering and billing for the work. What I like most is the Scenario Builder, which lets you model different pricing and resourcing combinations before you commit to a proposal, so you're not just winning deals, you're winning profitable ones. Once a deal closes, converting it directly into a project with the context already in place means there's no manual handoff between sales and delivery.

Productive Key Features

  • Sales CRM pipeline: Track leads, contacts, and deals through customizable pipeline stages before any project work begins.
  • Resource planning: Schedule your team's capacity across active projects using a visual workload overview to avoid over-allocation.
  • Budget tracking: Monitor project budgets in real time against tracked hours and expenses to catch overruns early.
  • Custom dashboards: Build reports across sales, project, and financial data using filters and metrics you define.

Pros and Cons

Pros:

  • Sales CRM feature for tracking opportunities
  • Comprehensive features for financial management and reporting
  • Robust resource planning and tracking capabilities

Cons:

  • Could have more integrations
  • Initial setup can be time-consuming

New Product Updates from Productive

October 11 2026
Productive Adds Voice Dictation, Slack Connector, Proposals, and Overtime

Productive adds voice dictation, a Slack Connector, proposal controls, and overtime tracking. These updates support faster AI interactions, client proposals, and time management. For more information, visit Productive’s official site.

Best for CRM-native deal-to-project workflows

  • Free plan available
  • From $45/user/month (billed annually)
Visit Website
Customer Rating: 4.4/5
This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

HubSpot Smart CRM is a CRM platform that combines contact, deal, and pipeline management with a built-in Projects object for task tracking, Gantt and board views, workflow automation, and deal-to-project conversion.

Who Is HubSpot Best For?

HubSpot Smart CRM is a strong fit for sales-led teams that want to manage deals and coordinate post-sale delivery work inside a single CRM platform.

Why I Picked HubSpot

I've included HubSpot in my top picks because its native Projects object lives inside the same CRM where your deals close, which means you're not copying data across tools when a sale converts to delivery work. I particularly like how you can build a workflow that triggers the moment a deal hits Closed Won and automatically creates a linked project record, complete with a dedicated delivery pipeline staged from kickoff through final sign-off. The Gantt view then lets me track that project's tasks on a timeline alongside the associated contact and deal data, all without leaving HubSpot.

HubSpot Key Features

  • Contact and deal pipeline management: Create, customize, and clone pipelines and stages to track deals from first contact through close.
  • Workflow automation: Trigger automated task creation, status updates, and notifications based on deal stage changes or CRM record activity.
  • Custom reporting dashboards: Build role-specific dashboards that pull data across contacts, deals, and project records.
  • Data enrichment: Automatically updates contact and company records to keep CRM data current without manual entry.

HubSpot Integrations

HubSpot supports over 2,000 integrations, including native Salesforce, Google Workspace, Microsoft 365, Slack, and Shopify connections. Marketplace integrations include Gmail, Google Calendar, Outlook, Jira, and Zapier; APIs, webhooks, and UI extensions support custom connections.

Pros and Cons

Pros:

  • Reviewers praise centralized contact and deal histories
  • Gantt timelines connect project tasks to CRM
  • Won deals can trigger linked project creation

Cons:

  • Client portal doesn’t expose project records
  • Deal workflows require manual property mapping

Best for client-facing project visibility

  • 7-day free trial
  • From $9/user/month (billed annually)
Visit Website
Customer Rating: 4.4/5
This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

Bonsai Agency Software is an all-in-one platform for agencies and service businesses that combines CRM, deal pipeline management, project tracking, time tracking, and client invoicing in a single workspace.

Who Is Bonsai Agency Software Best For?

Bonsai is a strong fit for small agencies and client services teams that need to manage projects, client relationships, and billing without juggling multiple tools.

Why I Picked Bonsai Agency Software

I picked Bonsai Agency Software because it genuinely centralizes client-facing project visibility in a way most project tools don't. The client portal lets you share live project status, invoices, files, and task progress with clients directly, with per-client controls over exactly what they see. I also love that the contact activity feed logs proposals, contracts, emails, and portal messages in one timeline, so nothing slips through the cracks between sales and delivery.

Bonsai Agency Software Key Features

  • Deal pipeline management: Track opportunities through customizable stages with win probabilities, deal values, and close dates on a Kanban board.
  • Resourcing schedule: View team members' project allocations, spot over-allocation, and reassign or reschedule work across your roster.
  • Task dependencies: Set "Waiting On," "Blocking," or "Related To" relationships between tasks, with dependent due dates that shift automatically.
  • Time tracking with billable status: Log hours via timer or manual entry, mark time as billable or non-billable, and connect tracked hours directly to invoices.

Bonsai Agency Software Integrations

Bonsai lists integrations with QuickBooks, Xero, Calendly, Google, and Zapier. Its REST API supports API-key and OAuth 2.1 authentication for custom connections.

Pros and Cons

Pros:

  • Contact timelines unite deals and correspondence
  • Tracked hours connect delivery to billing
  • Client portal keeps project updates visible

Cons:

  • Task controls trail dedicated project platforms
  • Won deals require manual project setup

Best for linking contacts across deals and projects

  • 14-day free trial
  • From $29/user/month (billed annually)
Visit Website
Customer Rating: 4.2/5
This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

Insightly is a CRM and project management platform that combines sales pipeline tracking, contact and organization management, opportunity-to-project conversion, task management, and milestone tracking in a single system.

Who Is Insightly Best For?

Insightly fits small businesses and client services teams that need to manage contacts, deals, and project delivery without switching between separate tools.

Why I Picked Insightly

I picked Insightly as one of the best because of how tightly it links contacts across both deals and projects. When a deal closes, I can convert the opportunity into a project in a single action, and all the associated contacts, organizations, and links carry over automatically. From there, Insight Cards surface open deal details directly on linked contact records, so my team always sees where a client stands across the full relationship, not just the current project.

Insightly Key Features

  • Activity sets: Group tasks and events into reusable sets that trigger automatically when a project or opportunity reaches a defined pipeline stage.
  • Workflow automation: Automatically create tasks, update records, and send emails based on rules you configure across opportunities and projects.
  • Time tracking timesheets: Log time against tasks across multiple projects using daily or weekly timesheets, with submission and approval states built in.
  • AI email replies and summaries: Generate context-aware email responses and summarize prior communications directly from CRM records.

Insightly Integrations

Insightly offers marketplace integrations with over 2,000 business tools, including Slack, Jira, QuickBooks Online, Xero, DocuSign, Google, Microsoft 365, Shopify, and Asana. Its REST API and webhooks support custom integrations.

Pros and Cons

Pros:

  • Reviewers value tracking tasks beside sales
  • Won deals convert into linked projects
  • Client records connect deals and project work

Cons:

  • No documented Gantt charts or dependencies
  • Sales and project dashboards remain separate

Best for creative agency project and revenue tracking

  • Free demo available
  • From $49/user/month

Workamajig is an agency management platform that combines project management, sales CRM, resource scheduling, time tracking, and financial management tools built specifically for creative and marketing agencies.

Who Is Workamajig Best For?

Workamajig is purpose-built for creative and marketing agencies that need to manage client projects, track billable time, and monitor revenue all in one place.

Why I Picked Workamajig

I picked Workamajig as one of the best because it's purpose-built for creative and marketing agencies that need project delivery and revenue tracking to live in the same system. When an opportunity is won, you can convert it directly into a project, carrying over estimates, schedules, and client conversations without re-entering anything. I also like that time logged against projects flows straight into billing worksheets, so invoicing reflects actual work rather than guesswork.

Workamajig Key Features

  • Resource scheduling: View team availability, workload, and capacity, then assign or rebalance work using drag-and-drop scheduling.
  • Digital proofing and approvals: Annotate images, videos, and live web pages directly in the platform and route them through approval workflows.
  • Client portal: Give clients free logins to submit project requests, track status, review deliverables, and approve work.
  • Revenue forecasting: Track projected revenue, pipeline stage totals, and sales performance against team targets from the CRM dashboard.

Workamajig Integrations

Workamajig offers native integrations with Google Calendar, iCal, Outlook/Exchange, and Slack. It also supports a REST API, JSON data feeds, CSV import/export, and Zapier.

Pros and Cons

Pros:

  • Logged project time feeds client invoicing
  • Client portal supports requests and approvals
  • Agency workflows connect CRM, projects, and billing

Cons:

  • Sales and project reporting can feel constrained
  • Routine project updates require extra navigation

Best for custom fields tailored to CRM needs

  • Free plan + demo available
  • From $7/user/month (billed annually)
Visit Website
Customer Rating: 4.6/5
This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

ClickUp is a work management platform that combines project tracking, task management, CRM pipelines, custom fields, dashboards, and team collaboration tools in a single workspace.

Who Is ClickUp Best For?

ClickUp is a strong fit for project managers and client services teams that need to build a customized CRM pipeline alongside their delivery workflows in one workspace.

Why I Picked ClickUp

ClickUp earns its spot on my shortlist because of how far you can push its custom fields to mirror your actual CRM process, not a generic one. I like that you can build deal records with fields for contract value, stage, owner, and region, then filter those fields directly into project views and dashboards. That means a services team tracking a B2B deal can surface the same client data across their pipeline board and their delivery workspace without duplicating it.

ClickUp Key Features

  • CRM pipeline views: Display deal records in List, Board, or Table views to track leads, contacts, and deals by stage.
  • Automated workflow triggers: Set rules that move leads between stages, create deal tasks, or kick off delivery work based on field changes or checkboxes.
  • Native time tracking: Log billable hours directly on tasks with hourly rates set by member, task, or project and export reports by date range or billable status.
  • Guest access controls: Share client-facing dashboards or list views with external stakeholders using view-only or comment-only permissions.

ClickUp Integrations

ClickUp offers 50+ native integrations, including HubSpot, Slack, GitHub, Google Drive, Microsoft Teams, Zoom, and Figma. It also supports API connections, webhooks, OAuth, an MCP Server, and Zapier.

Pros and Cons

Pros:

  • Tasks connect client context with execution
  • Dashboards surface pipeline and delivery status
  • Custom fields map directly to deal workflows

Cons:

  • Client records lack an automatic unified hub
  • Won deals need manual project setup

New Product Updates from ClickUp

September 20 2026
ClickUp Adds Meetings Hub, Super Agent Templates, and ZoomInfo Integration

ClickUp adds a searchable Meetings Hub, new ways to clone and template Super Agents, and a ZoomInfo integration through the App Center. These updates improve meeting retrieval, agent reuse, and access to sales intelligence. For more information, visit ClickUp’s official site.

Best for small teams linking deals to delivery

  • Free plan + 14-day trial available
  • From $22/user/month
Visit Website
Customer Rating: 4.7/5
This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

Capsule CRM is a contact and deal management platform that pairs a visual sales pipeline with project boards, task tracking, and workflow automation to manage client relationships and delivery work in one place.

Who Is Capsule Best For?

Capsule fits small teams that need to manage client relationships and deliver project work without juggling two separate tools.

Why I Picked Capsule

I picked Capsule as one of the best because it's one of the few tools that genuinely closes the loop between winning a deal and delivering on it. When an opportunity moves to Won, Capsule can automatically create a linked project, assign it to the right person, and apply a reusable Track, so your delivery team picks up exactly where sales left off. I also like how project dashboards surface Opportunity value by board, giving you a real view of revenue tied to active delivery work.

Capsule Key Features

  • AI contact enrichment: Automatically populates contact records with job title, seniority, LinkedIn profile, and missing contact details.
  • Custom reporting dashboards: Lets you combine sales, task, project, and activity reports into a single shareable dashboard.
  • Mail Drop Box: A unique email address per project that logs forwarded or BCC'd emails directly to that project's record.
  • Reusable Tracks: Pre-built task sequences that can be applied to any project, assigning due dates automatically based on an end date.

Capsule Integrations

Capsule lists 60+ integrations in its pricing FAQ, including marketplace integrations with Slack, Microsoft Teams, DocuSign, Clockify, Tidy Work, Xero, and QuickBooks Online. It also supports Zapier and REST API access for custom integrations.

Pros and Cons

Pros:

  • Task reminders and calendars keep deadlines visible
  • Dashboards connect opportunity value with project boards
  • Won deals can launch linked delivery Tracks

Cons:

  • Users report limited flexibility in project reporting
  • No Gantt view or task dependencies

New Product Updates from Capsule

October 18 2026
Capsule Adds AI-Powered Marketing Assistance in Transpond

Capsule’s Transpond has opened early access to AI-powered marketing assistance, letting users connect an AI tool to query campaign data and get help building automations. For more information, visit Capsule's official site.

Best for tracking deals into deliverables

  • 14-day free trial
  • From $17/user/month
Visit Website
Customer Rating: 4.5/5
This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

Scoro is a professional services automation platform that brings CRM and pipeline management, project delivery, time tracking, resource planning, and invoicing into a single modular system.

Who Is Scoro Best For?

Scoro fits professional services teams—agencies, consultancies, and engineering firms—that need to manage the full arc from client pipeline to project delivery and invoicing in one place.

Why I Picked Scoro

Scoro earns its spot on my shortlist because it's genuinely built around the full arc from pipeline to payment—not just bolted-together CRM and project tools. I love how a won quote converts directly into a project, with budget fields prefilled and tasks created from the quote line items, which means delivery teams start with real scope instead of a blank canvas. The pipeline report also does something I find valuable: it weights deal values by close probability and stage, so you're not flying blind when planning capacity for upcoming projects.

Scoro Key Features

  • Customer portal: Give clients controlled access to selected projects, tasks, files, invoices, and comments through a dedicated external portal.
  • Utilization report: View scheduled, available, and used team time across upcoming periods, with skills filters to assess capacity before taking on new work.
  • Time-billing: Generate invoices directly from logged billable project activities, consolidating time across multiple projects into a single client invoice.
  • Gmail add-on: Create or link Scoro tasks from emails, attach email content to task descriptions, and log time entries without leaving your inbox.

Scoro Integrations

Scoro offers integrations with 40+ tools, including native integrations with Salesforce, Xero, QuickBooks, Jira, Slack, Google Calendar, and Stripe, plus marketplace integrations with HubSpot and Asana. It also provides a REST API, webhooks, Scoro MCP, and Zapier.

Pros and Cons

Pros:

  • Logged billable time feeds client invoices
  • Weighted pipeline forecasts inform capacity planning
  • Quotes carry scope into project setup

Cons:

  • Custom reporting questions require workarounds
  • Task edits can take extra clicks

New Product Updates from Scoro

Scoro Adds Time Mobile App and ELI Improvements
Scoro’s ELI lets users attach files directly in chat for AI-assisted work.
October 4 2026
Scoro Adds Time Mobile App and ELI Improvements

Scoro adds the Scoro Time mobile app for iOS/Android to track time anywhere and expands ELI with attachments, smarter filtering, and trigger-based actions. For more information, visit Scoro's official site.

Best for professional services ops automation

  • Free demo available
  • Pricing upon request
Visit Website
Customer Rating: 4.4/5
This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

Accelo is a professional services automation platform that combines CRM, project management, time tracking, resource planning, and billing in one connected system.

Who Is Accelo Best For?

Accelo is a strong fit for client services teams at professional services firms that need to manage the full client lifecycle—from sales and quoting through project delivery and billing—in one connected system.

Why I Picked Accelo

I picked Accelo as one of the best because it's purpose-built for professional services ops automation in a way that few tools match. I love that accepted quotes convert directly into projects, carrying over milestones, tasks, budgets, and assignees, so delivery teams aren't rebuilding context from scratch. Accelo's Margin Guard and AI-powered profitability forecasting also surface financial risk before it becomes a problem, which is exactly what client services teams need when managing multiple engagements at once.

Accelo Key Features

  • Client portal: Gives clients on-demand access to quotes, projects, invoices, tickets, and retainers, with the ability to view and pay invoices directly.
  • Dynamic scheduling: Automatically updates task start and due dates as your team logs time, reschedules work, or approaches a deadline.
  • Resource capacity planning: Forecasts future demand using pipeline opportunities and role-based placeholders to model tentative workloads before projects begin.
  • Configurable triggers: Lets you set up automated condition-based actions—like creating a follow-up task after an unanswered quote—to keep deals and projects moving.

Accelo Integrations

Accelo lists integrations with Jira, Azure DevOps, GitHub, Slack, Microsoft 365, Google Workspace, Salesforce, HubSpot, QuickBooks, and Xero. It also provides RESTful and Forms APIs for custom integrations and supports Zapier.

Pros and Cons

Pros:

  • Time entries link billable work to margins
  • Client records keep correspondence beside related projects
  • Accepted quotes carry tasks and budgets forward

Cons:

  • Workflow setup takes time and configuration
  • No combined pipeline-to-project outcome reports

New Product Updates from Accelo

Accelo Rebuilds Mobile App for Project and Time Management
Accelo’s mobile app lets users manage tasks and timesheets while on the go.
October 18 2026
Accelo Rebuilds Mobile App for Project and Time Management

Accelo rebuilds its mobile app with task management, new work creation, and mobile timesheets for Forecast customers. This helps teams keep project and time data current while working away from a desktop. For more information, visit Accelo’s official site.

Best for won-deal-to-project handoff

  • 14-day free trial + free demo available
  • From $14/seat/month (billed annually)
Visit Website
Customer Rating: 4.5/5
This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

Pipedrive is a sales CRM with a built-in project management add-on that combines pipeline management, deal tracking, contact management, and post-sale project delivery in one workspace.

Who Is Pipedrive Best For?

Pipedrive suits small business owners and client services teams that need to take a won deal and hand it off to a delivery team without switching tools.

Why I Picked Pipedrive

I picked Pipedrive as one of the best because it handles the won-deal-to-project handoff better than any other CRM I've seen. When a deal closes, you can trigger a project automation that instantly builds a project from a template, complete with phased tasks, assignees, and relative due dates, all pre-loaded with the deal's notes, files, and email history. I also love that the deal detail view stays live-linked to the project, so your sales and delivery teams can see progress on both sides without duplicating a single record.

Pipedrive Key Features

  • Gantt timeline view: Visualize project tasks and milestones on adjustable day, week, month, or year timelines with drag-and-drop rescheduling and task dependencies.
  • Reusable project templates: Build templates with phased tasks, relative due dates, and dependencies that can be applied to new projects or triggered through automations.
  • Insights combined-data reporting: Filter project performance reports using linked deal, contact, or organization data to connect sales and delivery in one report.
  • Smart Docs with e-signatures: Create, send, and track quotes, proposals, and contracts with built-in e-signature support directly within Pipedrive.

Pipedrive Integrations

Pipedrive lists 500+ integrations, including native Asana, Microsoft Teams, DocuSign, QuickBooks, and WhatsApp Business integrations, plus marketplace options such as Slack, Trello, Xero, Zoom Meetings, and Zapier. Its RESTful API and webhooks support custom integrations.

Pros and Cons

Pros:

  • Linked emails and files preserve handoff context
  • Reviewers praise clear pipeline visibility
  • Won deals trigger templated delivery projects

Cons:

  • No native time tracking or capacity planning
  • Sales and project reporting remain separate

Outro software de gestão de projetos com CRM

Eis mais algumas ferramentas de software de gestão de projetos que oferecem funcionalidades de CRM, caso não tenha encontrado acima o que procurava.

  1. Zoho CRM

    For deal-driven project creation

  2. monday.com

    For customizable deal-to-delivery workflows

  3. Asana

    For AI-driven client delivery handoffs

  4. Zoho Projects

    For Zoho-ecosystem project delivery

  5. Ravetree

    For pipeline stages tied to project delivery

  6. Bitrix24

    For all-in-one CRM and project suites

  7. Odoo

    For modular ERP-linked project delivery

Se ainda não encontrou aqui o que procura, consulte estas outras ferramentas relacionadas que testámos e avaliámos:

How I Evaluate Project Management Software With CRM

I split my evaluation into three parts, giving the most weight to core functionality: connect contacts and won deals to projects, assign tasks, and track deadlines. Next, I consider standout features such as closed-won project triggers. Finally, I weigh beyond-feature factors like onboarding support and pricing value.

Core Functionality (Table Stakes For This List)

When I'm selecting tools for my list, I score each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. I then convert the total into a percentage to help assess each tool's overall fit, with extra weight on any functionalities I’ve deemed essential.

  • Task & Project Tracking (Essential): I look for multiple projects with assignable tasks, clear statuses, and progress tracking from kickoff through delivery.
  • Contact & Deal Management (Essential): I check whether teams can track contacts, companies, deal stages, and client history in a usable pipeline.
  • Deal-to-Project Conversion: I evaluate how a won deal becomes a project, including whether client details, tasks, and files carry over.
  • Shared Client Visibility: I look for client profiles that connect active projects and deals, so teams can see delivery context alongside relationship history.
  • Scheduling & Timeline Views: I assess how teams plan and adjust work across calendar, board, or Gantt views when deadlines and dependencies shift.
  • Sales and Project Reporting: I check whether dashboards connect pipeline activity with project progress, helping teams compare booked work with delivery status.

Once I have a list of tools that meet the criteria, I consider what sets each platform apart.

Differentiating Factors (What Sets Vendors Apart)

Here's how I compare and contrast different vendors:

Standout Features

I check whether a tool can auto-generate a project the moment a deal closes. That single trigger—spinning up folders, tasks, and timelines from a template—eliminates the manual handoff that causes dropped details between sales and delivery. I also evaluate client portal access, because giving clients a branded view of milestones and approvals keeps status updates out of your inbox and reduces internal interruptions.

Beyond Features

I evaluate whether CRM and project management features are bundled or split across paid tiers, since per-seat costs add up fast when both sales and delivery teams need access. Onboarding support matters just as much—vendors that offer dedicated migration assistance help teams recreate pipeline-to-project workflows without weeks of trial and error. I also check for role-based permissions and audit logs, especially for agencies handling confidential client contracts alongside open project boards.

Como escolher software de gestão de projetos com CRM

É fácil perder-se em longas listas de funcionalidades e estruturas de preços complexas. Para o ajudar a manter o foco enquanto percorre o seu processo específico de seleção de software, eis uma lista de fatores a ter em conta:

FatorO que considerar
EscalabilidadeCertifique-se de que o software consegue acompanhar o crescimento da sua empresa. Procure preços flexíveis, utilizadores ilimitados e funcionalidades avançadas, como automatização e relatórios, que apoiem a expansão a longo prazo.
IntegraçõesO software deve ligar-se às suas ferramentas atuais — e-mail, contabilidade, automatização de marketing e armazenamento de documentos. As integrações nativas e as APIs abertas tornam os fluxos de trabalho mais simples e reduzem o trabalho manual.
PersonalizaçãoOs fluxos de trabalho da sua equipa são únicos. Escolha uma plataforma que lhe permita personalizar funis, painéis, regras de automatização e funções de utilizador para corresponder à forma como trabalha na realidade.
Facilidade de utilizaçãoUma ferramenta demasiado complexa irá atrasar a sua equipa. Procure uma interface simples e intuitiva, funcionalidade de arrastar e largar e uma curva de aprendizagem reduzida para acelerar a adoção.
OrçamentoConsidere o custo total, incluindo o preço por utilizador, suplementos e taxas de implementação. Os períodos de teste gratuitos ou os planos freemium ajudam-no a testar o software antes de assumir um compromisso.
Medidas de segurançaOs dados dos seus clientes e projetos têm de estar protegidos. Procure encriptação, permissões baseadas em funções, autenticação multifator e conformidade com normas do setor, como o RGPD ou a SOC 2.
Funcionalidades de colaboraçãoAs equipas precisam de comunicação em tempo real, partilha de ficheiros e atribuição de tarefas. Verifique se a plataforma inclui conversação integrada, espaços de trabalho partilhados e acesso para clientes externos.
Capacidades de automatizaçãoPoupe tempo automatizando o acompanhamento de potenciais clientes, a atribuição de tarefas, os acompanhamentos e a faturação. As sugestões baseadas em IA e os acionadores de fluxos de trabalho podem melhorar ainda mais a eficiência.

Eis algumas das principais tendências do software de gestão de projetos com capacidades de CRM que se irão desenvolver nos próximos anos: 

  • Integração de IA e aprendizagem automática: A Inteligência Artificial e a aprendizagem automática estão a começar a revolucionar tanto as ferramentas de CRM como as ferramentas de gestão de projetos. Estas funcionalidades podem ajudá-lo a automatizar tarefas, fornecer análises úteis e melhorar o serviço ao cliente.
  • Ênfase na experiência omnicanal do cliente: Os sistemas de CRM estão cada vez mais focados em proporcionar uma experiência coesa ao cliente através de vários canais. Isto permite-lhe prestar um serviço e realizar ações de marketing consistentes em todos os pontos de interação com o cliente.
  • Reforço das medidas de segurança dos dados: A segurança dos dados é uma prioridade máxima para os sistemas de CRM. Os fornecedores estão a disponibilizar medidas mais robustas para proteger as informações dos clientes e cumprir os regulamentos de proteção de dados.
  • Crescimento das soluções específicas para cada setor: As soluções de CRM personalizadas e adaptadas a setores específicos estão a tornar-se cada vez mais comuns. Estes sistemas especializados foram concebidos para responder às necessidades específicas e aos requisitos de conformidade de cada setor.
  • Mais automatização de CRM: A automatização de CRM ajuda a melhorar os processos de vendas, reduzir as tarefas manuais e permite que as equipas de vendas se concentrem na construção de relações com os clientes e na melhoria dos resultados de vendas.
  • Adoção de plataformas de baixo código e sem código: As plataformas de CRM de baixo código e sem código permitem-lhe gerir os seus sistemas com conhecimentos técnicos mínimos. Isto é especialmente benéfico para equipas mais pequenas ou empresas em fase de arranque, onde os membros da equipa desempenham várias funções. Encontre aqui mais software de gestão de projetos específico para empresas em fase de arranque.
  • Mais integrações com aplicações de terceiros: As plataformas de CRM estão a disponibilizar mais integrações com uma gama mais ampla de aplicações de terceiros. Isto ajuda a centralizar os seus processos de vendas e a melhorar as operações gerais da sua empresa.
  • Crescimento do CRM social: A integração das redes sociais com os sistemas de CRM está a aumentar. Com esta funcionalidade, consegue compreender e interagir melhor com os clientes através das redes sociais e aumentar a visibilidade da marca e a satisfação geral dos clientes.
  • Incorporação de fluxos de dados da IoT: Os fornecedores estão a integrar a Internet das Coisas nos seus sistemas de CRM. Isto fornece dados valiosos sobre os clientes, permitindo-lhe oferecer ações de marketing e desenvolvimento de produtos mais personalizados.
  • Priorização da experiência do cliente: Os fornecedores estão a disponibilizar mais funcionalidades relacionadas com a gestão da experiência do cliente. Pode utilizar estas funcionalidades para proporcionar experiências personalizadas e melhorar o envolvimento e a retenção dos clientes.

Leia mais: Também pretende incorporar a faturação de clientes no seu software de gestão de projetos? Eis a nossa lista do melhor software de gestão de projetos com faturação.

O que é o software de gestão de projetos com CRM?

O software de gestão de projetos é uma ferramenta concebida para ajudar indivíduos, equipas e organizações a gerir e otimizar os seus projetos de forma eficiente.

Um exemplo destas ferramentas pode ser o software de gestão de projetos que integra com o Salesforce. Quando integrado com o Salesforce ou outros CRMs, pode utilizá-lo para otimizar os projetos da equipa e aumentar a satisfação dos clientes através de informações estratégicas baseadas em dados.

Funcionalidades do software de gestão de projetos com CRM

Ao procurar um software de gestão de projetos com CRM, há algumas funcionalidades essenciais que deve ter em conta, incluindo:

  • Gestão de contactos: Esta funcionalidade permite aceder facilmente aos dados dos clientes, melhorando a comunicação e a personalização dos serviços.
  • Gestão de tarefas: Isto permite garantir que todas as atividades do projeto são concluídas atempadamente e que os recursos são alocados de forma eficaz.
  • Acompanhamento de projetos: Com o acompanhamento de projetos, as equipas mantêm-se informadas sobre os marcos e os prazos, o que é importante para a entrega atempada dos projetos.
  • Automação de vendas: Isto reduz o tempo gasto em trabalho administrativo, permitindo que as equipas de vendas se concentrem na criação de relações e na concretização de negócios.
  • Gestão de leads: Isto ajuda a sua equipa a identificar e a acompanhar potenciais clientes, contribuindo para o crescimento das receitas.
  • Integração de email: Esta funcionalidade simplifica a correspondência, permitindo-lhe registar todas as comunicações e torná-las facilmente acessíveis.
  • Partilha de documentos: A partilha de documentos é fundamental para a colaboração, pois garante que todos os membros da equipa têm acesso às versões mais recentes dos ficheiros do projeto.
  • Relatórios e análises: Os relatórios e as análises permitem-lhe tomar decisões baseadas em dados e melhorar continuamente os seus processos.
  • Personalização: Isto permite-lhe adaptar o software aos seus fluxos de trabalho exclusivos e aos requisitos da sua empresa.
  • Capacidades de integração: Isto permite-lhe criar um ecossistema tecnológico que maximiza a eficiência e a coerência dos dados.

Benefícios do software de gestão de projetos com CRM

Eis os principais benefícios que obterá ao implementar um software de gestão de projetos com capacidades de CRM:

  • Melhor comunicação e colaboração: O software de gestão de projetos com capacidades de CRM centraliza os canais de comunicação e os dados dos clientes, permitindo que os membros da equipa acedam às informações de que necessitam para colaborar eficazmente e manter uma mensagem consistente junto dos clientes.
  • Melhoria das relações com os clientes: A integração das funcionalidades de CRM permite-lhe acompanhar melhor as interações e o histórico dos clientes. Isto conduz a um serviço mais personalizado e a uma compreensão mais profunda das necessidades dos clientes, o que pode resultar num aumento da satisfação e da fidelização dos clientes.
  • Processos simplificados e maior eficiência: A combinação das ferramentas de gestão de projetos e de CRM ajuda a automatizar tarefas de rotina e a gerir os seus fluxos de trabalho de forma mais eficiente. Isto reduz a necessidade de utilizar vários sistemas e o potencial de ocorrência de erros, o que pode poupar tempo e aumentar a produtividade.
  • Melhor supervisão e análise de projetos: Com uma base de dados de clientes integrada no software de gestão de projetos, obterá informações valiosas sobre os aspetos dos seus projetos relacionados com os clientes. Isto pode ajudá-lo a tomar decisões baseadas em dados, acompanhar o desempenho dos projetos e alinhar os resultados dos projetos com as expectativas dos clientes.
  • Mais oportunidades de vendas e receitas: Com uma visão unificada dos calendários dos projetos e dos dados dos clientes, pode identificar oportunidades de venda cruzada e de venda adicional de forma mais eficaz. Isto significa mais vendas e a possibilidade de oferecer aos clientes serviços atempados e relevantes.

Custos e preços do software de gestão de projetos com CRM

Segue-se uma tabela que explora os diferentes tipos de planos e os preços médios de vários fornecedores de software de gestão de projetos com funcionalidades de CRM:

Tipo de planoPreço médioFuncionalidades comuns
Grátis$0Gestão básica de tarefas e funcionalidades de CRM limitadas para até 1 projeto
Básico$10-$20/utilizador/mêsMelhor gestão de tarefas e ferramentas de CRM básicas para até 10 projetos
Profissional$20-$50/utilizador/mêsPacote completo de gestão de projetos, funcionalidades avançadas de CRM, projetos ilimitados e ferramentas de elaboração de relatórios
EmpresarialPreço personalizadoIntegrações personalizadas, suporte dedicado, opções avançadas de segurança e tudo ilimitado
Uma análise dos tipos de planos, custos e funcionalidades do software de gestão de projetos com CRM.

Perguntas frequentes sobre software de gestão de projetos com CRM

Eis algumas perguntas frequentes que recebi sobre software de gestão de projetos com funcionalidades de CRM:

O software de gestão de projetos com CRM é adequado para empresas de todas as dimensões?

As ferramentas de software de gestão de projetos com CRM e outras funcionalidades de gestão de bases de dados de clientes são adequadas para empresas de todas as dimensões. As pequenas empresas podem beneficiar de processos melhorados e de informação centralizada, enquanto as empresas de maior dimensão podem tirar partido da escalabilidade e das funcionalidades avançadas para gerir projetos complexos e grandes bases de dados de clientes. Até os profissionais independentes, como os consultores freelance, podem utilizar software de gestão de projetos para consultores para organizar eficazmente dados de clientes, tarefas e comunicações num único local.

O software de gestão de projetos com CRM pode ser personalizado para responder às necessidades específicas de cada setor?

Muitas soluções de software de gestão de projetos com CRM oferecem opções de personalização para responder às necessidades específicas de cada setor. Isto pode incluir fluxos de trabalho personalizados, relatórios especializados e integrações com ferramentas específicas do setor. Escolha software que possa ser adaptado aos requisitos únicos da sua empresa.

Que desafios pode o software de gestão de projetos com CRM ajudar a resolver?

O software de gestão de projetos com CRM responde a vários desafios, incluindo ineficiências na gestão de tarefas, comunicação deficiente com os clientes, dificuldade em acompanhar o progresso dos projetos e fluxos de trabalho desarticulados. Ao centralizar as informações dos projetos e os dados dos clientes, pode gerir os recursos de forma mais eficaz, manter uma comunicação consistente com os clientes e melhorar os seus processos, reduzindo assim os erros e aumentando a produtividade.

Como é que o software de gestão de projetos com CRM trata a segurança e a privacidade dos dados?

O software de gestão de projetos com CRM inclui normalmente funcionalidades de segurança robustas, como encriptação de dados, controlos de acesso seguros e conformidade com regulamentos internacionais de privacidade, como o GDPR. Estas funcionalidades garantem que os dados sensíveis dos clientes e dos projetos estão protegidos contra acessos não autorizados e violações. Isto proporciona um ambiente seguro para gerir as operações empresariais​.