If you’re a digital manager, the first thing to know is that and tracking project milestones is not for you; it’s for the .
the contributors. That’s the people who are doing the coding, the marketing, the localization, and the other project tasks necessary to drive a successful digital product to market.
One common misconception is that milestones are about reporting on the status of a project. In fact, project milestones indicate the timing of the major decisions you and your team members need to make for your entire project throughout the project life cycle.
Project milestones are the signposts that mark each significant event along the way of a long journey. They tell the dev team and the project manager when to turn, and how far they need to go.
In this article
- What Is A Project Milestone?
- Considerations For Planning & Setting Milestones
- How To Track Project Milestones
- Project Milestone Examples
- 4 Benefits Of Using Project Milestones
What Is A Project Milestone?
divide a into a set of smaller, manageable goals. They represent the inflection points or checkpoints in a .
You can’t climb Mount Everest and come back down in a day. You need a base camp, and then a series of smaller camps that serve as way-stations or subsidiary goals you achieve along the way, that lead you to the summit. Milestones are like these camps that lead you, section by section, to the top of the mountain.
Since milestones are the subsidiary goals or important events you want to achieve during a , each has a date. A without an end date is not a goal. It’s a wish.
However, milestones should not be inflexible. The reason projects have milestones is to make teams execute more effectively and to manage the expectations of senior leaders.
If you need to modify a project or along the way, and there’s a consensus around it, then go ahead and modify it. Your work is not for the sake of the ; the is there to help the to do the work.
Milestones are not meant to occur at regularly scheduled, specific points in the . For example, they’re not meant to occur on a monthly cadence.
Nor do they need to be attached to a presentation to senior managers that require the to continue to justify the .
What's The Difference Between Deliverables & Milestones?
While project milestones mark phases, stages, or major decision making points in a project, deliverables are the tangible items that are created during each phase or stage.
Due dates of deliverables often coincide with the timing of milestones. For example, a website launch is the culmination of the work completed during the development and testing phases of the project.
Depending on how you've broken down the work in your project, you might end up with many smaller deliverables that make up bigger ones (like design approval, in the aforementioned website launch). These smaller deliverables might not necessarily coincide with a specific project milestone.
Considerations For Planning & Setting Milestones
For , first define the ‘s goals. Understand the ‘s business objectives and how they fit with the overall company strategy. Set the project scope. Create a rough estimate of its length and size.
Then consider the two most important factors in and setting milestones: risk reduction and dependencies.
Milestone Planning To Reduce Risk
Digital product development is the reduction of risk over time. When you plan your project timeline and milestones first ask: What are the riskiest decisions you will need to make to execute this project?
- Is the risk in the market?
- Is the risk in the technology, ex. because it’s either new to your company or new to the world?
- Is the risk in the relationships involved, for example in the management of development partners?
- Is the risk in the fact that the project has such complex dependencies that the critical path is long and torturous?
There can be other risks as well, including operational or support risks. Define the risks as much as possible and use risk reduction over time as the operating principle to guide you in building a and the key milestones.
Milestone Example: Game Developer Creates B2B App
Suppose your company is a game developer and your marketing has discovered a new opportunity to use your gaming platform to create a new app that corporate HR departments can use to test new applicants.
The technology is similar to what you’ve designed before, but this new product means entry into a brand new market. It’s a B2B app and not a consumer product. And the new app’s purpose is not entertainment; it’s in the business apps and services space.
The technology risk is low, but the market risk is high.
What you need is access to customers for your HR app and an iterative approach where you can roll-out prototypes to potential customers.
Think through the steps required to develop these prototypes and get them in the hands of customers. Where will you find the best candidates for testing? Who do you need to be involved on your side? When in the should this happen?
Remember, the purpose of this exercise is to reduce the market risk, the earlier the better. When you think you will have reduced risk to acceptable levels, that’s where to place a , at this crucial inflection point in the .
Milestone Planning To Manage Dependencies
The goal is to find the longest path to the next a . and then try to shorten it. Note the inflection points where key individuals or groups come together to accomplish a goal that propels your forward. That’s where to place
In our HR app example, think about who needs to be on the to test (iteratively) the new app’s product-market fit. Consider when they need to be there, and what their other constraints are. Think about the key deliverables that these groups will need to create along the way.
Map these key dependencies. When they come together to satisfy the need to reduce market risk, accomplishing a key goal along your path to the summit, that’s where you want your .
A milestone planning pitfall to avoid:
Don’t start with a projectdate that comes from senior management, and then reason backward from the due date of the end of the to create the and key milestones. Planning your timeline and milestones should not be top-down, but bottom-up.
Agree on a timeframe and launch date by consensus between the team and senior management. The people who are doing the work should make the plan.
How To Track Project Milestones
After you’ve mapped the and planned your , you need to track them. They should be visible to all stakeholders, including senior management. Management needs some confirmation that the is moving forward as planned, especially if the requires minor course corrections along the way.
Teams should publish their list of which includes the goals, decisions, or accomplishments associated with each of them. You could input this information into your , milestone chart, , project charter, or .
It can be as simple as a table with three columns that includes the date; the name; and the deliverables, goals or accomplishments associated with each. Send this table to the cloud. Do not email it, but keep it as a shared, public document.
Management by Exception
The team should only report to senior management where there are exceptions, ie. when it perceives that it is not going to hit a by the scheduled date, or when it is not going to achieve the deliverables or goals for a certain project .
This management by exception approach means that 1) your milestones are stated clearly and visible to each stakeholder; 2) there are no status meetings (if you’re working to plan, why waste time making and delivering a slide presentation to that effect?); and 3) only report to senior management when the plan begins to go off course.
Project Milestone Examples
We advise that a typical digital development project should have three major milestones, with perhaps between four and six minor milestones leading up to each . The three major milestones define the following:
1. Concept Fit
The demonstrates that time-to-revenue is foreseeable and that the revenue potential is sufficiently large. The shows that the proposed fits with the overall company strategy. This is achieved when the has a defined and fully-funded .
2. Product/Market Fit
By this , the dev has shown that the product under development is the best solution for the market. They have identified use cases, and have tested prototypes with users to confirm fit with the intended market.
The has calculated accurately the costs and defined the product’s profit potential. The has achieved this when there is a workable prototype, at least for internal purposes.
3. Development and Market Launch
To achieve this , the needs to develop an MVP that is prepared to encounter actual users, that justifies the time and resources invested, and that it’s worth the potential risk to the company’s reputation.
The achieves this when it creates a series of iterations of its product prototype in collaboration with customers. The will also have achieved this when it assesses the digital product’s UI, quality, feature set, and support capability.
Examples of Common Project Milestone Inflection Points
The first of the major milestones above answers the question “Why this product?” The second answers the question “What is the product and how will we achieve our goals?” The third answers the question “When will we be ready to release it to the world?”
Within each of these milestones, arrange four to six minor milestones that are inflection points that will lead you to each of the three major milestones. For example, leading up to the each of the three major milestones we’ve defined above, create minor milestones for each of these activities:
- Project has an experienced, entrepreneurial leader
- Product idea fits with the corporate vision
- The technology is feasible
- Project has the right staff and resources
- Product has sufficient commercial potential
Product Market Fit
- The technology has been fully vetted
- Use cases have been defined
- The project has an estimated cost of development
- The commercial potential has been quantified and confirmed
- User feedback has been collected and understood
Development and Market Launch
- Minimum Viable Product developed
- Business plan written and confirmed
- Market research complete
- Customer support infrastructure built
- Salesforce trained
Other examples of minor milestones for digital projects:
- Product definition complete
- Proof of technology feasibility
- Prototype complete
- UI accepted
- Management signed-off on UI
- User feedback (iterative)
- Readiness to scale (ex. localization)
4 Benefits Of Using Project Milestones
Here are a few of the major benefits of using project milestones.
- Project managers can use them to track progress. For example, if you've used up 50% of your budget, but you've only hit, say, 1 out of 3 milestones, you might be tracking behind schedule.
- They help set up expectations with clients and internal stakeholders about workflows, how often they can expect communication, and what work will be completed when.
- Project managers can use them for status reporting purposes (ex. was the milestone achieved or not).
- They can be aligned with invoicing and payment schedules, so clients know in advance when they will be invoiced and any freelancers know when they will be paid.
Key Takeaways For Project Milestones
Here’s a summary of the main takeaways from this article:
1. The purpose of planning a timeline and a set of milestones is for the team to do their jobs better.
Management needs to be able to rely on the team, and the team needs accountability, but the milestones aren’t for project managers or senior managers.
2. Typical milestones are signposts to ensure that the team reaches the right goals at the right time.
Also, milestones are not a good substitute for good project management. They are the result of managing projects with foresight, with an eye on reducing risks and managing key dependencies so the project team can work smoothly without bottlenecks.
3. For digital product development, have three major milestones that correlate with major business goals.
Use milestones to define the concept, confirm the fit between the product and the market, and then develop and launch. Have about four to six minor milestones leading up to each of these three.
4. Above all, have only as many milestones as you need to propel the project forward.
Many companies have too much process. Milestones involve major events and important dates, so don’t get bogged down with trying to keep track of too many smaller milestones. You need just enough process to achieve your goals. Think Goldilocks: not too much, not too little.
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