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Best SEO Reporting Software for Clients Shortlist

Here's my pick of the 10 best software from the 23 tools reviewed.

Choosing the right SEO reporting software is important for delivering clear, detailed, and actionable insights to clients. However, finding the right solution can seem impossible, especially with so many choices available.

As a project manager myself, I understand the intricacies of this challenge. Using my extensive experience in digital software and project management, I sourced and reviewed several solutions to help leaders find the right tools for their teams. Here are my top picks for the best SEO reporting software for clients.

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Best SEO Reporting Software for Clients Summary

Tools Price
Ahrefs From $108/user/month (billed annually)
Serpstat From $55/month (billed annually)
SpyFu From $39/month
Google Analytics From $50,000/year (billed annually) + free version available
SEO PowerSuite From $299/user/month (billed annually)
Moz Pro From $99/user/month
Screaming Frog SEO Spider From $259/year
Google Search Console Available at no cost
Raven Tools From $39/month (billed annually)
Majestic From $49.99/user/month
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

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How to Choose SEO Reporting Software for Clients

As you work through your unique software selection process, keep the following points in mind:

  • Customization and Flexibility: SEO reporting software should offer customization options to tailor reports to each client's specific needs. For instance, an agency serving local businesses will require different metrics, like local search rankings, compared to a global e-commerce site that needs to track international SEO efforts.
  • Integration Capabilities: The software should seamlessly integrate with other tools and platforms that clients already use, such as Google Analytics, Google Search Console, and social media platforms. This integration allows for in-depth reporting, showing clients how their SEO efforts are impacting their overall digital strategy.
  • User-Friendly Interface: A complex tool might be powerful, but if it's not user-friendly, it can lead to a steep learning curve and resistance from clients. An intuitive interface ensures that clients can quickly find the information they need, such as keyword rankings or page performance.
  • Scalability: As your client list grows, your SEO reporting software must be able to scale with your business. For example, an agency that starts with small local clients but then moves on to larger, international clients will need software that can keep up with the increased demand for data processing and report generation.

Best SEO Reporting Software for Clients Reviews

Here are my detailed thoughts on each software on this list, including what they do well and best use cases for each.

Best for link-building

  • From $108/user/month (billed annually)
Visit Website
Rating: 4.6/5

Ahrefs is an all-inclusive SEO toolset focused on optimizing search traffic and monitoring website performance. It's best for link-building strategies due to its extensive backlink database and powerful tools for backlink analysis, which are necessary for developing effective link-building campaigns.

Why I picked Ahrefs: Ahrefs comes with an extensive and frequently updated database of live backlinks, which provides users with up-to-date and accurate link data. The platform succeeds in identifying potential link-building opportunities by analyzing where competitors are gaining their links and highlighting gaps in your own link profile.

Standout features & integrations:

Features include site audit functionality, backlink analysis, keyword research tools, content explorer, rank tracking, competitor analysis, SEO toolbar, domain comparison, and batch analysis.

Integrations include Google Analytics, Google Search Console, Google Data Studio, Microsoft Excel, Google Sheets, Zapier, Slack, WordPress, Majestic SEO, and SEMrush.

Pros and cons


  • Intuitive user interface with educational resources
  • Range of tools for comprehensive SEO management
  • Extensive backlink index for thorough link analysis


  • Lack of a free trial for full feature testing
  • Potential additional costs due to the report credits system

Best for data-driven SEO

  • 7-day free trial
  • From $55/month (billed annually)
Visit Website
Rating: 4.6/5

Serpstat is an all-in-one SEO platform that offers a large set of tools for optimizing websites and online marketing efforts. It's designed to help businesses improve their visibility in search engine results, track their SEO progress, and analyze market trends and competitors.

Why I picked Serpstat: Serpstat integrates a robust suite of analytics tools that consolidate keyword research, competitor analysis, backlink analysis, and rank tracking into one platform. This allows users to make informed, data-backed decisions quickly and efficiently. Additionally, its database updates frequently to provide the latest data, which is important for adapting to the dynamic nature of SEO and staying ahead of competitors.

Standout features & integrations:

Features include keyword research capabilities, competitor analysis, backlink analysis, site audit, rank tracker, and content marketing ideation tools.

Integrations include Google Analytics, Google Search Console, Yandex Metrica, Yandex Webmaster, Facebook Ads, Google Ads, and Zapier.

Pros and cons


  • Regularly updated database for accurate information
  • User-friendly interface for ease of use
  • Access to notable SEO tools from one platform


  • Some features may have a learning curve for new users
  • Pricing may be higher compared to some other tools

Best for competitor insights

  • From $39/month
Visit Website
Rating: 4.6/5

SpyFu is a tool designed for search marketing analytics. It excels in competitor ad analysis by offering insights into competitors' ad strategies and keyword usage.

Why I picked SpyFu: SpyFu helps users uncover competitors' search marketing secrets, which is important for understanding and outmaneuvering them in ad campaigns. It stands out for its dedicated focus on ad analysis, making it the best choice for teams who are searching for more detailed insights into specific markets.

Standout features & integrations:

Features include competitor keyword research, keyword tracking, domain comparisons, backlink tracking, rank tracking, keyword grouping, AdWords advisor reports, and historical data access.

Integrations include Google Ads, Google Analytics, Google Search Console, Majestic SEO, Moz Pro, Ahrefs, SEMrush, Zapier, WordPress, and HubSpot.

Pros and cons


  • Historical data access
  • Unlimited data and exports
  • Comprehensive competitor ad analysis


  • The annual billing cycle may not suit all budgets
  • Primarily focused on Google Ads

Best for web analytics

  • From $50,000/year (billed annually) + free version available
Visit Website
Rating: 4.5/5

Google Analytics is a versatile tool that provides insights into web traffic and user behavior. It's best for web analytics due to its extensive data collection and analysis capabilities.

Why I picked Google Analytics: Google Analytics offers strategic data tracking and analysis features that set it apart from other SEO reporting tools. It provides an overhead view of user interactions, from user demographics to behavioral flow, making it invaluable for understanding website performance.

Standout features & integrations:

Features include real-time reporting, acquisition reports, engagement insights, predictive capabilities, proactive insights, and privacy-safe modeling.

Integrations include Google Ads, Display & Video 360, Search Ads 360, Google Cloud, Salesforce Marketing Cloud, Google Ad Manager, Google AdMob, Google Play, and Google Search Console.

Pros and cons


  • Integration with other Google services and third-party tools
  • Predictive analytics and machine learning capabilities
  • Real-time data monitoring


  • May require technical expertise to fully leverage all functionalities
  • Limited customer support

Best for SEO automation

  • From $299/user/month (billed annually)
Visit Website
Rating: 4.5/5

SEO PowerSuite is a desktop SEO software designed for end-to-end optimization. It provides a broad range of features that cover nearly every aspect of SEO, including keyword research, on-page SEO, backlink analysis, content optimization, and rank tracking.

Why I picked SEO PowerSuite: SEO PowerSuite's advanced desktop-based functionality distinguishes it from other SEO tools which are typically cloud-based. It offers a unique combination of depth and breadth in SEO tools without needing an internet connection once downloaded.

Standout features & integrations:

Features include rank tracking, backlink analysis, SEO audit, on-page optimization, content optimization, social media stats, competitor research, website traffic analysis, keyword research, and report generation.

Integrations include Google Analytics, Google Search Console, Google Ads, Google Trends, Google My Business, Bing Webmaster Tools, Majestic, Moz, and Ahrefs.

Pros and cons


  • Desktop application allows offline work
  • One-time purchase with free updates for six months
  • Extensive SEO toolkit


  • May be less convenient for those who prefer cloud-based tools
  • Free updates limited to six months

Best for SEO tracking

  • 30-day free trial
  • From $99/user/month
Visit Website
Rating: 4.4/5

Moz Pro is an all-in-one SEO toolkit designed to improve search rankings and increase traffic. It's recognized as best for SEO data accuracy because of its detailed tracking and reporting capabilities that ensure precise SEO insights.

Why I picked Moz Pro: Moz Pro provides users with an advanced and user-friendly platform that integrates all essential SEO tools in one place. It features powerful analytics for tracking keyword rankings, site audits, and competitor analysis, along with a well-known page authority and domain authority metrics system that provides insightful data for optimizing SEO strategies. 

Standout features & integrations:

Features include keyword research, rank tracking, site audits, on-page optimization, backlink analysis, page optimization insights, custom reports, and competitor analysis.

Integrations include Google Analytics, Google My Business, Google Search Console, Google Data Studio, Bitly, Zapier, Mailchimp, Asana, Slack, and Basecamp.

Pros and cons


  • Customizable reporting options
  • Accurate keyword and backlink analysis tools
  • Comes with additional educational tools and resources


  • Limited non-English keyword data
  • Higher price point compared to some alternatives

Best for site audits

  • Free download available
  • From $259/year

The Screaming Frog SEO Spider is a versatile tool for focused SEO audits, offering deep insights into on-site issues that are vital for SEO experts.

Why I picked Screaming Frog SEO Spider: Screaming Frog SEO Spider helps teams crawl and analyze websites to quickly identify a wide range of SEO issues across a website, such as broken links, duplicate content, and problems with metadata. It provides detailed insights into on-site elements directly affecting search visibility, making it an essential tool for deep technical SEO analysis. 

Standout features & integrations:

Features include fast site crawling, detection of broken links, audit redirects, analysis of page titles and meta data, duplicate content identification, extraction of data with XPath, and generation of SEO reports.

Integrations include Google Analytics, Google Search Console, PageSpeed Insights, Majestic, Ahrefs, and Moz Pro.

Pros and cons


  • Capable of handling large and complex websites
  • Integration with major SEO and analytics platforms
  • In-depth crawling and analysis for technical SEO


  • May have a steep learning curve for new users
  • Desktop software, not cloud-based

Best for search monitoring

  • Available at no cost

Google Search Console is a tool that optimizes your website's visibility in Google searches. It excels in Google SERP monitoring by offering exclusive data and insights from Google's search index.

Why I picked Google Search Console: Google Search Console provides users with a direct link to Google's search data, which is valuable for understanding a website's performance in search results. Its distinction lies in the proprietary data it provides, which is not available through other tools. Along with offering insight into data on search queries, it also supplies an overview of site rankings and the health of indexed pages to further SEO results and site competitiveness.

Standout features & integrations:

Features include search performance analysis, URL inspection tool, sitemap submission and management, mobile usability testing, accelerated mobile pages, status reporting, security issues detection, manual actions section, and links tracking and analysis.

Integrations include Google Analytics, Google Ads, Google Data Studio, PageSpeed Insights, Google My Business, Google Tag Manager, Google Trends, Google Alerts, Google Sheets, and Firebase.

Pros and cons


  • Sitemap and URL submission features
  • Notifications for site issues
  • Direct data from Google's index


  • Less competitive analysis compared to paid options
  • Limited to Google's search data

Best for comprehensive reports

  • From $39/month (billed annually)

Raven Tools is a digital marketing tool that provides a suite of resources aimed at SEO, content marketing, and social media management.

Why I picked Raven Tools: Raven Tools provides an advanced suite of SEO tools that are essential for effective client reporting. Its extensive reporting capabilities allows users to generate detailed reports with ease, saving them significant time and effort while setting it apart from other SEO software.

Standout features & integrations:

Features include website audits, backlink analysis, keyword research, rank tracking, competitor analysis, social media monitoring, PPC campaign management, content management, report generation, and email marketing integration.

Integrations include Google Analytics, Google Ads, Google Search Console, Facebook Ads, Bing Ads, Mailchimp, HubSpot, WordPress, TapClicks, and Basecamp.

Pros and cons


  • Comprehensive auditing capabilities
  • User-friendly interface and customizable reports
  • Detailed marketing reports


  • Annual billing may not be preferred by all users
  • May require SEO expertise to fully utilize all features

Best for link analysis

  • From $49.99/user/month

Majestic is a specialized tool for link analysis and domain intelligence. It's renowned for its exceptional link intelligence data.

Why I picked Majestic: Majestic's unparalleled focus on backlinks and extensive index of the web allows for detailed analysis of link profiles, setting it apart from other SEO tools. Its comprehensive and precise backlink data is vital for understanding and improving a website's link profile.

Standout features & integrations:

Features include backlink analysis, including site explorer, trust flow and citation flow metrics, backlink history checker, search explorer, link context, and domain comparison.

Integrations include BuzzSumo, Google Sheets, HubSpot, Salesforce, Majestic plugins for Chrome and Firefox, SEOquake, Zapier, Piwik, Databox, and KWFinder.

Pros and cons


  • All-inclusive site explorer for in-depth link profile analysis
  • Trust Flow and Citation Flow metrics for link quality assessment
  • Extensive index for backlink checking


  • May have a steep learning curve for new users
  • Higher price point for API access

Other SEO Reporting Software for Clients

Below is a list of additional SEO reporting software for clients that I shortlisted. While they didn’t make the top 10, they’re still valuable and worth further research.

If you still haven't found what you're looking for here, check out these other related tools that we've tested and evaluated:

SEO Reporting Software for Clients Selection Criteria

Selecting SEO Reporting Software for clients hinges on identifying solutions that align with their specific needs, address their pain points, and enhance their SEO strategies. As an expert who has personally tried and researched these tools, here are the requirements I use when evaluating software:

Core Functionality: 25% of Total Weighting Score

  • Accurate keyword ranking tracking
  • Comprehensive backlink analysis
  • On-page SEO audits
  • Customizable reporting capabilities
  • Integration with other digital marketing tools

Additional Standout Features: 25% of Total Weighting Score

  • Innovative data visualization for complex metrics
  • Advanced competitor analysis tools
  • Predictive analytics for SEO trend forecasting
  • Integration with AI for content optimization suggestions
  • Real-time alerts for critical SEO issues

Usability: 10% of Total Weighting Score

  • Intuitive dashboard with clear navigation
  • Customizable views and widgets for different user preferences
  • Responsive design for mobile and tablet use
  • Clear and actionable insights without overwhelming users

Onboarding: 10% of Total Weighting Score

  • Step-by-step guides for initial setup
  • In-depth knowledge base with SEO best practices
  • Interactive tutorials for key features
  • Access to customer success teams for personalized onboarding

Customer Support: 10% of Total Weighting Score

  • Multiple channels of support (email, chat, phone)
  • Quick response times for inquiries and issues
  • Proactive outreach for major updates or changes
  • Community forums for peer-to-peer assistance

Value For Money: 10% of Total Weighting Score

  • Transparent pricing structures
  • Tiered plans to suit different client sizes and needs
  • Free trials or demos to assess the software before purchase
  • Clear ROI indicators to justify the investment

Customer Reviews: 10% of Total Weighting Score

  • High satisfaction ratings for reliability and performance
  • Positive feedback on user experience and ease of use
  • Testimonials highlighting successful outcomes and improvements
  • Constructive criticism that indicates areas for potential improvement

Here are some current and interesting trends I'm noticing in SEP reporting software for clients technology:

  • Integration with AI for Predictive Analytics: Artificial intelligence is being integrated into SEO reporting tools to provide predictive analytics. This allows for more accurate forecasting of SEO trends and potential outcomes, making it a valuable asset for strategists and marketers. The ability to anticipate changes and adapt strategies proactively is what makes this trend particularly interesting.
  • Enhanced Data Visualization Capabilities: Modern SEO reporting software focuses on enhanced data visualization. By transforming complex data sets into comprehensible visuals, these tools are making it easier for clients to grasp their SEO performance. This trend is important as it bridges the gap between data science and practical business decision-making.
  • Real-Time Reporting Features: The shift towards real-time reporting is a significant trend in SEO software. Clients can now monitor their SEO metrics as they change, allowing for immediate action and adjustments. This is important in the fast-paced digital landscape where search engine algorithms and online competition are constantly evolving.
  • Customizable and Client-Centric Dashboards: SEO reporting tools are becoming more customizable, offering client-centric dashboards. This trend caters to the unique needs and preferences of different clients, allowing them to focus on the metrics that matter most to them.
  • Integration with Content Management Systems: There's a growing trend of SEO reporting software integrating directly with content management systems. This seamless integration enables more efficient workflows and better alignment between content strategies and SEO goals.

SEO reporting software for clients is becoming essential for agencies and marketers who need to provide transparent, actionable insights. Moving forward, it appears that the emphasis will be on enhancing the accuracy of reports, ensuring they meet the growing demands for data-driven strategies in competitive markets.

What is SEO Reporting Software for Clients?

SEO reporting software is a type of tool used by digital marketers and SEO professionals to collect, analyze, and present data related to a website's search engine performance. It can help organizations provide actionable insights for clients to help them increase search volume and gain organic results.

Features of SEO Reporting Software for Clients

When selecting an SEO reporting software for clients, it's essential to consider the features that will not only provide detailed data but also present it in an accessible and actionable manner. Here are the most important features to look for:

  • Customizable Dashboards: Customizable dashboards allow for the creation of a personalized view that highlights the most relevant metrics for each client, ensuring they see the value of your work immediately.
  • Automated Reporting: Automated reporting enables the delivery of regular updates without manual intervention, keeping clients informed and engaged with minimal effort.
  • Integration Capabilities: With successfully tool integration, clients can see a holistic view of their digital presence and how SEO efforts are contributing to their overall performance.
  • Keyword Tracking: Tracking the rankings of targeted keywords helps in understanding the effectiveness of SEO strategies and in making informed decisions to improve them.
  • Competitor Analysis: Using competitor analysis, companies can gather insight into competitors' strategies, allowing clients to benchmark their performance and identify opportunities for improvement.
  • Mobile Accessibility: With mobile accessibility, clients can view their SEO reports anytime, anywhere, which is essential in today's fast-paced business environment.
  • White Labeling: White labeling allows agencies to present reports in their branding, reinforcing their professional image and relationship with the client.
  • Progress Tracking: Progress tracking helps to illustrate the progress made over time, which is vital for demonstrating the value and ROI of SEO campaigns.
  • Social Media Integration: By integrating social media analytics, clients can see how their social presence interacts with and supports their SEO efforts.
  • User-Friendly Interface: A user-friendly interface is vital for clients to navigate their reports without confusion, making the data more accessible and actionable.
  • Templates: By streamlining the report creation process, templates help SEO professionals save time and focus on analyzing data and strategizing, rather than spending hours on report design and formatting. This efficiency is vital for maintaining regular and thorough communication with clients about their SEO progress.
  • Automated Reports: These reports provide a consistent flow of data, helping clients understand trends and the impact of SEO activities over time. They ensure that clients receive timely updates on their SEO performance, which is necessary for making swift adjustments to strategies.
  • Report Templates: By using templates, SEO professionals can quickly generate reports that are tailored to the specific needs and expectations of each client, enhancing efficiency and consistency in reporting. This feature is particularly valuable in maintaining a professional standard across all client communications and reports.
  • White-label Reporting: White-label reporting features allow agencies to brand the SEO reports with their own logo and color schemes before presenting them to clients. This not only helps in reinforcing brand identity but also adds a layer of professionalism to the reports.
  • Automated SEO: Automated SEO tools simplify routine SEO tasks such as keyword research, backlink analysis, and on-page optimization. By automating these tasks, SEO software helps agencies and marketers save time and focus on more strategic aspects of SEO management.
  • Marketing Reports: Marketing reports compiled by SEO software provide detailed insights into the effectiveness of various marketing campaigns. These reports gather data across multiple platforms and present it in an organized format, allowing clients to assess performance and ROI.
  • Position Tracking: Position tracking is a fundamental feature of SEO reporting software that monitors the changes in the rankings of a website’s keywords over time. This provides clients with a clear view of how their keywords are performing in search engine results pages, which is essential for gauging the success of SEO strategies and making informed adjustments to enhance visibility and traffic.
  • SEO Dashboard: A user-friendly dashboard simplifies the monitoring of key performance indicators and makes decision-making more straightforward by providing actionable insights. For clients, this means easier access to data and a better understanding of how their SEO investment is performing, facilitating more informed business decisions.

The right SEO reporting software can transform raw data into strategic insights and actionable recommendations. By prioritizing these features, you can provide clients with a clear, in-depth view of their SEO performance, reinforcing the value of your services and fostering a transparent, trust-based relationship.

Benefits of SEO Reporting Software for Clients

SEO reporting software offers a multitude of advantages for businesses looking to enhance their online presence and track their search engine optimization efforts. Below are some of the primary benefits that SEO reporting software can deliver to users and organizations.

  • Comprehensive Data Analysis: SEO reporting software allows for an in-depth examination of data. By aggregating data from various sources, the software provides a holistic view of SEO performance, enabling users to make informed decisions based on in-depth analytics.
  • Time-Saving Automation: The automation of data collection and report generation saves hours of manual work, allowing users to focus on strategy and implementation rather than getting bogged down with administrative tasks.
  • Customizable Reporting: Users can create customized reports that highlight the most relevant information for different audiences, ensuring that clients and team members receive targeted insights that are pertinent to their needs.
  • Competitor Benchmarking: SEO reporting software often includes features that allow users to track and compare their SEO metrics against those of their competitors, providing a strategic advantage in the marketplace.
  • Client Transparency and Trust: By providing clear and accessible reports, businesses can foster transparency with their clients, building trust and demonstrating the value of their SEO efforts.

The ability to effectively track and report on SEO performance is imperative for businesses in the digital age. These benefits not only streamline the SEO management process but also contribute to stronger client relationships and more successful SEO strategies.

Cost & Pricing for SEO Reporting Software for Clients

Pricing and features for SEO reporting software varies widely based on the comprehensiveness of the data provided and the scalability of the services. Here's a detailed overview of the common pricing plans for SEO reporting software suitable for clients with varying needs and budgets.

Plan Comparison Table for SEO Reporting Software for Clients

Plan TypeAverage PriceCommon Features
Free$0Basic SEO reporting, limited keywords, manual data refresh, standard reports, and community support
Basic$10 - $30/monthEnhanced data reporting, more keywords, automated data refresh, email support, and customizable reports
Professional$50 - $100/monthFull SEO analytics, extended keyword limits, real-time data, phone support, and integration capabilities
Enterprise$200 and up/monthAdvanced analytics, unlimited keywords, API access, dedicated manager, and comprehensive integrations
A breakdown of plan types, costs, and features for SEO reporting software for clients.

When selecting an SEO reporting software for clients, consider the depth of data analysis you need and the size of your SEO campaigns. Cost-effectiveness and scalability should also influence your decision to ensure that the software grows with your needs.

SEO Reporting Software for Clients FAQs

Here are some commonly asked questions about SEO reporting software for clients:

How does SEO reporting software benefit my clients?

SEO reporting software benefits clients by providing them with clear, concise, and actionable insights into their SEO campaigns. It allows them to see the direct impact of SEO efforts on their website’s performance, including improvements in rankings, traffic, and conversions. This transparency helps build trust and facilitates informed decision-making for future strategies. Additionally, regular reports can help clients understand complex SEO concepts through visual data representations like charts and graphs.

Can SEO reporting software track competitor performance?

Yes, many SEO reporting software solutions offer competitor analysis features. These features allow you to monitor your competitors’ search rankings, keyword strategies, backlink profiles, and other SEO activities. By understanding your competitors’ strengths and weaknesses, you can adjust your SEO strategies to gain a competitive edge in the market.

How often should I send SEO reports to clients?

The frequency of SEO reporting depends on the client’s preferences and the scope of the SEO campaign. Some clients may prefer weekly updates to keep a close eye on progress, while others may find monthly reports sufficient. It’s important to establish a reporting schedule that aligns with the pace of SEO changes and the client’s decision-making process. Consistency in reporting frequency is key to maintaining a transparent and trusting relationship with clients.

Can SEO reporting software help in identifying technical SEO issues?

Yes, many SEO reporting tools include site audit features that can identify technical SEO issues such as broken links, crawl errors, missing alt tags, and poor mobile optimization. These tools can help prioritize issues based on their impact on SEO, allowing you and your clients to address the most critical problems first.

Does SEO reporting software support multiple languages?

Many SEO reporting software options support multiple languages, which is beneficial for agencies with a diverse client base or for businesses targeting international markets. This feature ensures that reports can be generated in the client’s preferred language, making the data more accessible and easier to understand for non-English speakers.

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Hermann Fink
By Hermann Fink

Hermann Fink is a technology enthusiast and the co-founder of Rünna Advertising, a multinational digital agency that has been active for over a decade and served clients like Ford, AstraZeneca, Disney, and Didi. In addition to being a business owner, Hermann gathered corporate experience in project management during his time at Hewlett Packard in the mid-2010s.