IFTTT is a workflow automation software that offers multiple pricing tiers and subscription-based plans. Digital project managers use IFTTT to connect various applications and automate tasks, enhancing productivity and efficiency. I find that IFTTT's pricing structure often provides good value compared to competitors. This guide covers everything you need to know about IFTTT pricing, plans, and costs to make an informed purchase decision with confidence.
How Much Does IFTTT Cost?
IFTTT’s paid plans start from $2.49/month and go up to $8.49/month. A free version of IFTTT is available, best suited for individual users who need basic automation with limited applets. There is no mention of a custom pricing tier for enterprise or other specific business types.
IFTTT Plans & Pricing Tiers
Here's an overview of the available IFTTT plans:
Plan Type | Price per Month | What’s Included? |
---|---|---|
Free | $0 | 5 Applets, Basic support, Connect multiple services, Basic automation |
Pro | $2.49 | Unlimited Applets, Multi-step Applets, Faster Applet execution, Customer support |
Pro+ | $5.99 | All Pro features, Advanced filter code, Additional service connections |
Developer | $8.49 | All Pro+ features, Developer tools, Platform access, API integration |

Let’s break down the available IFTTT plans a bit further:
IFTTT Free Plan
The Free Plan is ideal for individual users looking to automate simple tasks without cost. It suits personal use across various industries, offering basic automation with up to 5 applets. This plan is limited by its lack of advanced features and support.
IFTTT Pro Plan
The Pro Plan is designed for users needing more complex automation with unlimited applets. It benefits freelancers and small businesses with its multi-step applets and faster execution. However, it lacks advanced filter code and additional service connections.
IFTTT Pro+ Plan
Pro+ is suitable for power users and small teams requiring advanced automation. It offers all Pro features, plus advanced filter code and additional service connections. The plan is limited by the absence of developer tools and platform access.
IFTTT Developer Plan
The Developer Plan serves developers and tech companies needing integration capabilities. It includes all Pro+ features, developer tools, platform access, and API integration. Its limitation lies in its higher cost, which may not suit smaller budgets.
Find other project management software for developers here.
IFTTT Pricing vs. Competitors
I consider IFTTT's pricing to be on the cheaper end of the spectrum for workflow automation software. It offers four pricing tiers, with core functionalities like unlimited applets and multi-step automation available even in the Pro Plan. While some advanced features like developer tools are reserved for higher tiers, IFTTT provides a wide range of integrations without locking them to premium plans. Security features are consistent across plans, making it accessible for small to medium-sized businesses that require reliable automation without incurring high costs.
Comparison Chart: IFTTT vs. Alternatives
Wondering how IFTTT’s pricing compares to other workflow automation solutions? Here’s a comparison chart that breaks down the costs of other workflow automation software side-by-side:
Tool | Best For | Trial Info | Price | ||
---|---|---|---|---|---|
1 | Best for scaling organizations | Freemium version available | From $10/user/month (min of 2 seats) | Website | |
2 | Best for customer and sales-related workflows | 14-day free trial | From $25/user/month | Website | |
3 | Best for creative workflows | 14-day free trial + free forever plan | From $10/user/month (billed annually) | Website | |
4 | Best for no-code workflow building | Free plan available | From $34/month (billed annually) | Website | |
5 | Best for cross-functional processes | 15-day free trial | From $8/user/month | Website | |
6 | Best for drag-and-drop workflows | Free plan available | From $8/user/month | Website | |
7 | Best for data collection projects | Free plan available | From $34/month (billed annually) | Website | |
8 | Best for no-code workflow automation | 14-day free trial | From $25/user/month | Website | |
9 | Best for developer-friendly interfaces | 30-day free trial | From $49/month | Website | |
10 | Best for non-technical users | Free demo available | From $15/user/monthly | Website |
Alternatives to IFTTT
IFTTT is a solid workflow automation software, but there are plenty of other options out there. Depending on your use case, budget, team size, and other factors, you might consider shopping around for a solution that’s better suited to your needs. If you’re looking for alternative workflow automation software options to IFTTT, here are a few worth checking out:
- Zapier: Offers more advanced automation capabilities and a broader range of integrations.
- Microsoft Power Automate: Integrates seamlessly with Microsoft products for enhanced productivity.
- Integromat: Provides visual workflow design with advanced logic and error handling.
- Automate.io: Features drag-and-drop workflow creation with a focus on simplicity and ease of use.
- n8n: Offers open-source workflow automation with the ability to self-host.
- Tray.io: Provides a powerful platform for complex integrations and enterprise-level automation.
How to Choose the Right IFTTT Plan
When deciding which IFTTT plan to go with, you’ll want to consider the added value and potential drawbacks that come with each plan. Scrolling through long lists of features can quickly lead to confusion and uncertainty, so here are a few factors to keep in mind as you evaluate and assess your options:
IFTTT Scalability and Team Size
Evaluating the scalability of IFTTT is crucial for aligning with your team’s size and growth trajectory. Smaller teams or individual users might find the Free or Pro Plan sufficient for basic automation needs. As your team grows, consider the Pro+ Plan to access advanced automation features like additional service connections. Larger teams or development-focused groups should explore the Developer Plan, which offers tools and integrations essential for handling complex workflows and expanding operations. Selecting the right plan ensures your team can efficiently manage tasks as it scales.

Industry-Specific IFTTT Features
Evaluating if IFTTT can meet your specific industry needs is essential to maximizing its benefits. For instance, marketing teams might use IFTTT for social media automation, while IT departments can automate system alerts. These features are generally available across all plans, but more advanced capabilities like multi-step applets and additional service connections in the Pro+ Plan enhance their utility. Understanding which features align with your industry ensures that IFTTT effectively supports your team's goals and operational requirements.

IFTTT Integration Capabilities
Connecting workflow automation software with your existing tech stack is vital for seamless operations. IFTTT offers numerous native integrations, enabling your team to connect various services and automate tasks efficiently. While IFTTT does not directly integrate with tools like Zapier, it provides an API in the Developer Plan, allowing you to build custom integrations tailored to your needs. This flexibility ensures that IFTTT can adapt to your unique technology environment and enhance your workflows without disrupting existing systems.

IFTTT Security Safeguards
Considering safety and security features in IFTTT plans is crucial for protecting your data and operations. IFTTT includes standard security measures across its plans, ensuring that your data transfers remain secure during automation processes. However, specific plans may offer additional security features tailored to more complex workflows. Understanding the security provisions in each plan helps you choose one that aligns with your team’s risk management strategies, ensuring that your automation processes are both efficient and secure.

IFTTT Pricing FAQs
Here are answers to a few common questions about IFTTT pricing:
What additional costs should I anticipate with IFTTT?
With IFTTT, the primary costs are associated with the subscription plans. However, if you require custom integrations or extensive API usage, additional costs may arise, especially if you are on the Developer Plan.
Are there any discounts or promotions available for IFTTT?
IFTTT occasionally offers discounts or promotions, but specific details are not always listed on their site. Users should check the IFTTT website or subscribe to their newsletter for updates on promotions.
How often does IFTTT change its pricing structure?
IFTTT does not publicly specify how often it changes its pricing structure. Users should regularly check their website for the most current pricing information.
Does IFTTT offer a trial for paid plans?
Yes. You can try Pro for a week for free. This free trial lets you explore what else you can do with more Applets and more actions.
Can I switch between IFTTT plans easily?
Yes, you can switch between IFTTT plans directly from your account settings. This flexibility allows you to adjust your subscription based on changing needs. Additionally, if you downgrade, you will keep the higher plan’s features until the end of your billing cycle.
Are there any hidden fees with IFTTT?
IFTTT does not list any hidden fees on their website. The costs are transparent within the subscription plans, but users should review the terms and conditions for any additional charges.
Is IFTTT Good Value?
In my opinion, IFTTT offers good value for those seeking an accessible and affordable workflow automation solution. Its range of plans, starting from a free option to more advanced tiers, caters to individual users, small businesses, and even developers. The platform's strength lies in its simplicity and wide array of integrations, making it ideal for industries like marketing, IT, and personal productivity. While it may lack some advanced features found in pricier alternatives, its ease of onboarding and user-friendly interface make it a strong contender for those new to automation.
IFTTT's ability to connect various services without locking essential integrations behind higher-priced plans ensures that users get significant functionality for their investment. For teams that require basic to intermediate automation capabilities, IFTTT is a reliable choice that balances cost with utility effectively. However, those seeking more complex automation or enterprise-grade solutions might need to explore other options with more extensive features.
Verdict: IFTTT is a valuable option for users seeking affordable and straightforward workflow automation, especially for small teams and individuals.
Want to learn more about IFTTT? Check out their site for additional information.
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