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Brandfolder is a digital asset management software that offers multiple pricing tiers and plans, structured as a subscription-based service. Project managers use Brandfolder to organize, share, and collaborate on digital assets efficiently. Brandfolder’s pricing structure is more flexible compared to its competitors, providing good value for money. This guide covers everything you need to know about Brandfolder pricing, plans, and costs to make an informed purchase decision with confidence.

How Much Does Brandfolder Cost?

Although Brandfolder does not share pricing information publicly, the website provides detailed descriptions of the available plans, including Premium and Enterprise. The Premium plan includes features such as asset analytics, OCR and text recognition, and single sign-on integration. For those needing more additional features, the Enterprise plan offers custom automation, tighter security protocols, and advanced reporting and analytics. Custom pricing is available for enterprises or specific business types, allowing for tailored solutions to meet unique business needs.

Brandfolder Plans & Pricing Tiers

Here's an overview of the available Brandfolder plans:

Plan TypePriceWhat’s Included?
PremiumUpon requestAsset analytics, OCR and text recognition, single sign-on integration, unlimited guest seats, branded download templates, automated workflow approvals, version control, asset tracking
EnterpriseUpon requestCustom automation, tighter security protocols, enterprise-grade network, advanced reporting and analytics, single sign-on integration, custom branding, VIP support, vanity URLs
brandfolder pricing screenshot
Brandfolder offers Premium and Enterprise plans with custom pricing.

Let’s break down the available Brandfolder plans a bit further:

Brandfolder Premium Plan

The Premium plan is ideal for mid-sized teams needing advanced asset management. It suits marketing agencies, creative teams, and growing businesses. This plan includes asset analytics, OCR and text recognition, and single sign-on integration, providing robust asset organization and collaboration. Limitations include fewer customization options and less tailored support compared to the Enterprise plan.

Brandfolder Enterprise Plan

The Enterprise plan is tailored for large organizations requiring extensive security and automation. It’s perfect for enterprises, multinational corporations, and industries with complex asset management needs. Key features include custom automation, tighter security protocols, and advanced reporting. This plan offers maximum customization and VIP support. Limitations are minimal but come with a higher cost.

Brandfolder Pricing Vs. Competitors

Brandfolder is generally considered average in pricing compared to other digital asset management software. It offers two pricing tiers: Premium and Enterprise. Both plans include a wide range of features like analytics, optical character recognition (OCR), and single sign-on integration. Enterprise plans offer additional security and custom automation. Integrations are available in all plans but may have more advanced options in higher tiers. 

Comparison Chart: Brandfolder vs. Alternatives

Wondering how Brandfolder pricing compares to other digital asset management software? Here’s a comparison chart that breaks down the costs of brandfolder alternatives side-by-side:

Tool Best For Trial Info Price
1
Brandfolder

Centrally store, manage and distribute assets to maximize brand impact.

Best for enterprise usability and adoption

Free demo available

Pricing upon request Website
2
MediaValet

Centralize your digital assets: marketing material, video, content and media with MediaValet.

Best for enterprises wanting unlimited users

Free demo available

Pricing upon request Website
3
Air

Air allows you to manage your visual creative assets and collaborate in one place.

Best for agile, collaborative enterprise teams

Free plan available

From $250/month (billed annually) Website
4
Bynder

Store all your files in one place and find any item in seconds.

Best for enterprise brand consistency

Demo available

Pricing upon request Website
5
Scaleflex

The media library displays relevant file information on each preview card and a wide range of filters to help you search through your content.

Best for being MACH-certified

14-day free trial

From $213/month Website
6
Acquia DAM (Widen)

You can use Acquia DAM to build unlimited custom brand portals to share photos, logos, fonts, colors, and templates.

Best for configuration and customization

Free demo available

Pricing upon request Website
7
Stockpress

Stockpress provides a centralized view of digital assets, allowing you to find what you need and collaborate easily.

Best for organizing without duplication

Free plan available

From $39/month (billed annually) Website
8
Pics.io

Pics.io allows users to group related assets into collections, making it easier to manage and access them.

Best for organizing digital content

7-day free trial

From $50/month (no users included) Website
9
Filecamp

Filecamps interface is easy to customize so it looks a part of your brand.

Best for online proofing

30-day free trial

From $29/user/month Website
10
4ALLPORTAL

You can centrally manage, locate, and share any of your digital assets with 4ALLPORTAL's features.

Best for integrated DAM and PIM

30-day free trial

From $575/month Website

Alternatives to Brandfolder

Brandfolder is a solid digital asset management platform, but there are plenty of other options out there. Depending on your use case, budget, team size, and other factors, you might consider shopping around for a solution that’s better suited to your needs. If you’re looking for alternative digital asset management software options to Brandfolder, here are a few worth checking out:

How To Choose The Right Brandfolder Plan

When deciding which Brandfolder plan to go with, you’ll want to consider the added value and potential drawbacks of each of their pricing plans. Scrolling through long lists of features can quickly lead to confusion and uncertainty, so here are a few factors to keep in mind as you and other stakeholders evaluate and assess your options:

Brandfolder Scalability and Team Size

Evaluating Brandfolder's scalability is essential for your organization’s size and growth trajectory. Smaller teams might start with the Premium plan to access core features like asset analytics and single sign-on integration. Mid-sized teams with growing asset management needs can also benefit from the Premium plan. Larger enterprises should consider the Enterprise plan for its additional security and automation features, ensuring the platform can scale as your team expands and its requirements evolve.

brandfolder scalability and team size screenshot
Brandfolder scales well for teams of all sizes with tailored plan options.

Industry-Specific Brandfolder Features

Evaluate if Brandfolder meets your specific industry needs. For example, marketing team members benefit from analytics and branding tools, while creative teams might need OCR, metadata, auto-tagging, and text recognition features. Enterprise-level security and custom automation are crucial for industries with stringent compliance requirements. Some features, such as custom automation and advanced reporting, are available only in the Enterprise plan, so choose a plan that aligns with your industry demands.

brandfolder industry specific features screenshot
Brandfolder provides industry-specific features for marketing and creative teams.

Brandfolder Integration Capabilities

Any digital asset management software needs to connect with your existing tech stack. Brandfolder offers native integrations with many SaaS tools like Adobe Creative Cloud, Smartsheet, Dropbox, Slack, and Salesforce. It also supports third-party integration tools like Zapier and provides an API for building custom integrations. This ensures you can integrate Brandfolder into your current workflows and enhance productivity.

brandfolder integration capabilities screenshot
Brandfolder integrates with tools like Adobe and Slack and supports custom APIs.

Brandfolder Security Safeguards

Users need to consider the safety and security features that come with different Brandfolder plans. The Premium plan includes standard security features like single sign-on integration and asset tracking. The Enterprise plan offers enhanced security protocols, including tighter security measures and enterprise-grade network protection. Choosing the right plan ensures that your digital assets and media files are protected according to your security needs and compliance requirements. Brandfolder also provides security safeguards and management tools including permissions and access control for brand assets.

brandfolder security safeguard screenshot
Brandfolder offers Premium and Enterprise plans with custom pricing.

Brandfolder Pricing FAQs

Here are answers to a few common questions about Brandfolder pricing:

What additional costs should I anticipate with Brandfolder?

With Brandfolder, you might encounter additional costs for extra storage, custom integrations, and advanced support services. Some features like custom automation and enhanced security measures might also incur additional fees depending on your plan and specific requirements.

Are there any discounts or promotions available for Brandfolder?

Brandfolder occasionally offers discounts for annual subscriptions and promotions for new customers. Users can access these discounts by contacting Brandfolder’s sales team or checking the website during promotional periods.

How often does Brandfolder change its pricing structure?

Brandfolder updates its pricing structure periodically to reflect new features and market conditions. Historically, changes happen every few years.

What payment options are available for Brandfolder subscriptions?

Brandfolder offers flexible payment options, including monthly and annual billing cycles. Depending on your subscription plan and organizational preferences, you can pay via credit card or invoice.

Can I switch my Brandfolder plan later?

Yes, you can switch your Brandfolder plan as your needs evolve. Contact Brandfolder’s customer support to discuss your requirements and transition to a different plan without losing your data or customizations.

Does Brandfolder offer custom pricing for large enterprises?

Yes, Brandfolder provides custom pricing for large enterprises with unique needs. Enterprise customers can contact the sales team to discuss tailored solutions and pricing based on their specific requirements.

Is Brandfolder Good Value?

From my perspective, Brandfolder offers substantial value for its cost, particularly for organizations needing in-depth digital asset management solutions. The software’s feature set, including reporting features, OCR, and video AI features make it well-suited for marketing teams, creative agencies, and large enterprises. The user interface is intuitive, and the integration capabilities with tools like Adobe Creative Cloud and Slack enhance its utility. The onboarding process is straightforward, and the support team is responsive, which helps in smooth implementation. While the pricing is about average, the functionality and customization options justify the expense for teams on a budget in need of an extensive asset management software tool.

Verdict: Brandfolder is a worthwhile investment for organizations seeking complete digital asset management solutions with strong support and integration capabilities.

Want to learn more about Brandfolder? Check out their site for additional information.

Price:

Pricing upon request

Trial:

Free demo available

What’s Next?

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Hermann Fink
By Hermann Fink

Hermann Fink is a technology enthusiast and the co-founder of Rünna Advertising, a multinational digital agency that has been active for over a decade and served clients like Ford, AstraZeneca, Disney, and Didi. In addition to being a business owner, Hermann gathered corporate experience in project management during his time at Hewlett Packard in the mid-2010s.