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Asana is a project management software that offers multiple pricing tiers and plans on a subscription basis. Project managers typically use Asana to organize tasks, track project progress, assign due dates, determine milestones, and collaborate with team members.

Overall, Asana’s pricing structure is more flexible compared to its competitors, offering good value for money. This guide covers everything you need to know about Asana pricing, plans, and costs to make an informed purchase decision with confidence.

How Much Does Asana Cost?

Asana’s paid plans start from $10.99 per user per month (billed annually) and can go up to $30.49 per user per month (billed monthly). A free version of Asana, best suited for individuals and small teams looking to manage their tasks, is also available. Additionally, Asana offers custom pricing tiers for enterprise or other specific business types with pricing upon request.

Asana Plans & Pricing Tiers

Here's an overview of the available Asana pricing plans:

Plan TypePriceWhat’s Included?
Personal Plan$0/user/monthUnlimited tasks, unlimited projects, unlimited messages, unlimited activity log, unlimited file storage (100MB per file), list view projects, board view projects, calendar view, basic search filters, time tracking with integrations
Starter Plan$10.99/user/month (billed annually) or $13.49/user/month (billed monthly)Everything in Personal, plus: Timeline view, dashboards, advanced search, global custom fields, workflow builder, start dates and times, custom project templates
Advanced Plan$24.99/user/month (billed annually) or $30.49/user/month (billed monthly)Everything in Starter, plus: Portfolios, goals, workload, advanced integrations (Salesforce, Tableau, Power BI), proofing, custom rules builder, lock custom fields, approvals
Enterprise PlanUpon requestEverything in Advanced, plus: SAML, user provisioning & de-provisioning (SCIM), data export & deletion, block native integrations, attachment controls, custom branding, priority support
Enterprise+ PlanUpon requestEverything in Enterprise, plus: Audit log, security information and event management (SIEM) integration support, archiving integration support, approved workspaces, HIPAA compliance, data residency (US, Europe, Australia, Japan), admin app management . 
Screenshot of Asana's pricing page, showing the Personal, Starter, and Advanced Plans.
Asana offers pricing tiers: Personal, Starter, and Advanced.

Let’s break down the available Asana plans a bit further:

Asana Personal Plan

Ideal for individuals and small businesses, this free plan supports task management and collaboration for up to 15 teammates. It includes unlimited tasks, projects, messages, various project views, and file storage (100MB per file). Overall, it is best suited for basic project management needs, as it lacks advanced features like timeline views and custom fields.

Asana Starter Plan

Designed for growing teams, this plan costs $10.99 per user per month (billed annually) or $13.49 per user per month if you choose to be billed monthly. It includes everything in the Personal plan plus timeline and Gantt views, a workflow builder, and project dashboards. It is ideal for teams needing to track project progress and meet deadlines, supporting advanced search and reporting. However, it lacks some enterprise-level security features.

Asana Advanced Plan

Aimed at companies managing portfolios and goals across departments, this plan costs $24.99 per user per month (billed annually) or $30.49 per user per month if you choose to be billed monthly. It includes everything in the Starter plan plus goals, portfolios, workload management, and advanced reporting. It is suitable for larger teams, supporting advanced integrations and custom rules. However, it lacks some enterprise-level security features.

Asana Enterprise Plan

Tailored for companies needing to coordinate complex work across departments, this customizable plan includes everything in the Advanced plan plus advanced security features like SAML and SCIM, as well as premium support. It is ideal for large organizations, offering extensive administrative controls. However, you do need to contact sales for pricing.

Asana Enterprise+ Plan

Aimed at large enterprises needing comprehensive control and customization, Asana's Enterprise+ plan offers customized pricing to meet your organization's unique requirements. This plan includes all features from the Enterprise plan, along with advanced security, data residency, and data loss prevention. It is perfect for companies with extensive compliance needs, providing advanced reporting, tailored onboarding, and personalized customer success management.

Asana Pricing Vs. Competitors

Asana's pricing is generally considered to be average compared to other project management platforms. It offers five pricing tiers: Personal (free), Starter ($10.99/user/month billed annually), Advanced ($24.99/user/month billed annually), and Enterprise and Enterprise+ (custom pricing for both).

Each plan includes a range of features, from basic task management in the free Personal plan to advanced reporting and security in the higher tiers. Integrations with popular apps are available across all plans, but more advanced integrations and security features are reserved for higher tiers. This tiered approach aligns Asana with industry standards and helps balance cost with functionality.

Comparison Chart: Asana vs. Alternatives

Wondering how Asana pricing compares to other project management software? Here’s a comparison chart that breaks down the costs of other project management software side-by-side:

Tools Price
ClickUp From $7/user/month
Wrike From $9.80/user/month (min of 2 seats)
Confluence From $5/user/month (billed annually)
monday.com From $8/user/month (billed annually)
Hub Planner From $7/user/month (billed annually)
Zoho Projects From $4/user/month (billed annually) + free plan available
Miro From $8/user/month (billed annually)
Freelo From €33.30/user/month
Microsoft Project From $10/user/month (billed annually)
Paymo From $5.90/user/month (billed annually)
Compare Software Specs Side by Side

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

Alternatives To Asana

Asana is a solid project management software, but there are plenty of other options out there. Depending on your use case, budget, team size, and other factors, you might consider shopping around for a solution that’s better suited to your needs. If you’re looking for alternative project management software options to Asana, here are a few worth checking out:

How To Choose The Right Asana Plan

When deciding which Asana plan to select, you’ll want to consider the added value and potential drawbacks that come with each plan. Scrolling through long lists of features can quickly lead to confusion and uncertainty, so here are a few factors to keep in mind as you assess your options:

Asana Scalability and Team Size

Evaluating Asana's scalability is critical for aligning with your team’s size and growth. The free Personal plan offers essential features for smaller teams of up to 10 members. Growing teams with up to 500 members might opt for the Starter plan at $10.99 per user per month (billed annually), which includes advanced project tracking tools. Large teams or departments, also up to 500 members, that need extensive automation and reporting capabilities can instead choose the Advanced plan at $24.99 per user per month (billed annually). Enterprises requiring unlimited users and advanced security features might also consider the Enterprise or Enterprise+ plans, which both offer custom pricing.

Screenshot showing Asana's Teams page, which allows users to create and manage teams.
Asana scales from small teams to enterprises, supporting diverse team sizes.

Industry-Specific Asana Features

Evaluating if Asana meets your industry needs is vital for ensuring that your choice of project management software will help enhance your productivity. Asana offers industry-specific features like creative production tools for marketing teams, IT project management for tech teams, and resource planning for operations. These features can help teams streamline workflows and improve collaboration. For example, marketing teams can benefit from content calendars and campaign management tools, while IT teams often use Asana for project intake and product launches. Some features, like advanced reporting and custom templates, are only available with higher-tier plans, such as the Advanced or Enterprise plans.

Screenshot showing a task list for a project in Asana, including a list of tasks with their scheduled completion dates and assigned team member. Users can also add comments to tasks.
Asana provides tailored features for marketing, operations, sales, and IT teams.

Asana Integration Capabilities

Connecting your work management software with your existing tech stack is critical for seamless workflows and efficient task management. Asana offers over 200 native integrations with popular tools like Slack, Google Drive, and Microsoft Teams. It also supports third-party integration tools like Zapier, allowing you to automate tasks across different apps. For custom needs, Asana provides APIs to build tailored integrations to ensure your team can work with the tools they rely on daily.

Screenshot of Asana's integrated workflows feature, which allows you to customize a task list by integrating Asana with the apps your team uses most.
Asana integrates with tools like Slack, Google Drive, Microsoft Teams, and more.

Asana Security Safeguards

When choosing an Asana plan, it is important to consider the security features each plan offers to protect your data. The Personal and Starter plans include basic security, including encryption, SOC Type 2 compliance, private projects, and multi-factor authentication. The Advanced plan includes advanced reporting and locked custom fields. The Enterprise plans offer the most extensive features, including SAML, SCIM for user provisioning, service accounts, mobile data controls, guest invite controls, and project/team admin controls for the Enterprise plan. The Enterprise+ plan adds audit logs, data residency options, HIPAA compliance, API, SIEM, DLP, and eDiscovery integrations, and custom password requirements. Each plan provides different levels of security to meet your team's needs.

Screenshot of Asana's settings page, including a Domain export feature, which allows you to export all the data in your organization as a JSON file.
Asana ensures data security with encryption, compliance, and advanced admin controls.

Asana Pricing FAQs

Here are answers to a few common questions about Asana pricing:

What additional costs should I anticipate with Asana?

In addition to the base subscription costs, users may encounter additional costs for:

  1. Sales Tax: Users in the United States may be subject to state and local sales taxes based on the billing address provided.
  2. VAT/GST: Depending on your jurisdiction, Value Added Tax (VAT) or Goods and Services Tax (GST) may be applied to your purchase. If you are registered for VAT/GST purposes, providing your registration number during checkout can exempt you from these charges.
  3. Add-ons and Integrations: While many integrations are included in Asana’s plans, some advanced integrations and add-ons might incur additional costs.

Are there any discounts or promotions available for Asana?

Yes, Asana offers a 50% discount for eligible nonprofit organizations on the Asana Starter or Asana Advanced annual plans. Nonprofits can apply for this discount through Asana’s nonprofit discount program. Additionally, Asana occasionally offers promotions and discounts, which are typically announced on their website or through their sales team.

How often does Asana change its pricing structure?

Asana does not frequently change its pricing structure. The platform has maintained a consistent pricing model over the years with occasional adjustments. The last significant update to Asana’s pricing was in late 2023, when the company introduced new pricing plans and features. Users are encouraged to check the Asana pricing page or contact sales for the most current information.

What is included in the Asana Enterprise plan?

The Asana Enterprise plan includes all features from the Advanced plan plus:

  • No user seat limits
  • Unlimited essentials and views
  • Workflow bundles
  • Advanced integrations with Salesforce, Tableau, and Power BI
  • SAML and SCIM for user provisioning
  • Expedited user setup
  • Enhanced security features like mobile data controls and custom branding
  • Premium support

How does Asana handle billing for team size changes?

Asana allows users to add or remove teammates at any time. For monthly subscriptions, changes are implemented at the next billing cycle. For annual subscriptions, changes made within 30 days of purchase take effect immediately, with a prorated charge or credit applied. Subscription offerings increase in increments based on the total number of users.

Does Asana offer academic pricing?

Asana does not explicitly mention academic pricing on their pricing page. However, they are open to working with student groups using Asana. Interested parties should contact Asana directly for more information.

Is Asana Good Value?

In my opinion, Asana offers substantial value for teams seeking a versatile project management tool. Its features, such as task assignments, project timelines, and custom workflows, cater to a wide range of industries, from tech startups to marketing agencies. The pricing is competitive, especially considering the depth of functionality provided. Asana's interface is also fairly intuitive, making onboarding relatively straightforward, even for those new to project management software. The platform's integrations with tools like Slack, Google Drive, and Microsoft Teams enhance its utility, allowing seamless collaboration across different applications. Support is reliable, with various resources available, including tutorials and a responsive help center. Teams that manage complex projects with multiple stakeholders will find Asana particularly beneficial, as it can help keep tasks organized and deadlines clear.

Verdict: Asana is a valuable investment for teams needing a flexible and user-friendly project management solution.

Want to learn more about Asana? Check out their site for additional information.

Price:

From $10.99/user/month (billed annually)

Trial:

30-day free trial

What’s Next?

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Hermann Fink
By Hermann Fink

Hermann Fink is a technology enthusiast and the co-founder of Rünna Advertising, a multinational digital agency that has been active for over a decade and served clients like Ford, AstraZeneca, Disney, and Didi. In addition to being a business owner, Hermann gathered corporate experience in project management during his time at Hewlett Packard in the mid-2010s.