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6 Top Items To Include In A Project Kickoff Meeting Presentation

As much as it is about information gathering and glad-handing, the project kickoff meeting is an opportunity to demonstrate to the client and stakeholders that you and your team members have got this—that they’ve made a solid choice in selecting your agency and that you know what you’re doing when it comes to the entire project.

A project kickoff meeting presentation can boost your impression with the client. Say you’re all set for your project kickoff meeting. You’ve prepared an agenda, set out a meeting invite, prepped your team with an internal kickoff, and met with the client in advance. Now you’re standing in front of the project sponsor and your project team, ready to present, but without any visuals for the client to follow along with.

Creating a slick, highly polished project kickoff presentation will help you avoid this scenario.

This article will cover what to include in your project kickoff meeting presentation PowerPoint so you can look prepared in front of the client and the other project stakeholders.

In this article

What To Include In Your Project Kickoff Meeting Presentation:

First and foremost, make sure your project kickoff meeting PowerPoint presentation aligns with your agenda. You don’t want to confuse meeting attendees with slides that don’t correlate with the agenda items.

Here’s a sample outline that your project kickoff meeting presentation can follow, which aligns with our agenda. Make sure your slides contain bullet point versions of what you’ll be talking about. No one wants to read full paragraphs that match exactly with what’s being spoken out loud.


This goes beyond just introducing your team’s names and roles. Don’t forget:

  • Happy, smiley faces and an org chart
  • A bit about your agency — what you do, and how you do it (make sure it’s all highly relevant; no one wants an agency history lesson)

Project Background

You definitely want the client’s input on this section. Remember to ask the client for their content so you can add it into your presentation deck prior to the meeting. Trying to switch between presentations or laptops during the meeting eats up time and impacts the flow of the meeting.

Project Briefing

Again, you’ll want the client’s input here. Once the client has covered this section in detail, add any other notes or information you found during the new project discovery process that will be relevant to your project team and key stakeholders.  Make sure the following is covered:


Ideally, you would have briefly discussed this with the client in the pre-kickoff meeting, so you have an initial shared understanding of what a successful project looks like. Include those notes here in the presentation.

If not, you can include some KPIs, success measurements, or other indicators of project success that you tend to use for that specific project type or industry. Leave this open for discussion with the client, so that their input is valued as well.

Project Management

Here, cover the standard project management items mentioned in the agenda:

Feel free to use a new slide for each topic, and keep the slides short and sweet.

Any Other Business

This part is a little more open-ended — let the client dictate what else needs to be covered. You can also open it up to your project team if time permits (although it might be worth screening their questions prior to the meeting!)

Next Steps

Cover what needs to be done next on the project team’s end and the client’s end. Clearly list action items, timelines, and when you as the project manager will follow-up. Being clear about tasks and firm on timelines will help you get buy-in from the project team and the client.

Looking for Kickoff Meeting Agenda samples & templates?

What’s Next?

You’re ready to conduct your project kickoff meeting! Make sure you’ve covered all the other steps in the process:

It’s also a good idea to have a final, 10 minute check-in with the project team just before the client kickoff meeting, to make sure everyone is on the same page. 

By Ben Aston

I’m Ben Aston, a digital project manager and founder of I've been in the industry for more than 15 years working in the UK at London’s top digital agencies including Dare, Wunderman, Lowe and DDB. I’ve delivered everything from film to CMS', games to advertising and eCRM to eCommerce sites. I’ve been fortunate enough to work across a wide range of great clients; automotive brands including Land Rover, Volkswagen and Honda; Utility brands including BT, British Gas and Exxon, FMCG brands such as Unilever, and consumer electronics brands including Sony.

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