Want to master digital asset management and improve your organization's ability to create, store, and manage digital media?
Here are my picks for the best digital asset management training courses to take to get actionable takeaways and best practices you can implement right away.
Best Digital Asset Management Training Courses Shortlist
Here’s my shortlist of the 5 best digital asset management training courses to take in 2025. I’ll cover all these (and more!) in detail below:
- Professional Certificate in Digital Asset Management - Best for comprehensive DAM certification
- Digital Asset Management Cornell Course - Best for marketing professionals
- Introduction to Digital Asset Management (DAM) - Best for DAM beginners
- Sustainable DAM - Best for sustainability focus
- Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate - Best for integrating AI in DAM
Best Digital Asset Management Training Courses in 2025
I've carefully selected digital asset management training courses based on key factors like course content, instructor expertise, and real-world applicability. I focused on programs that offer practical skills you can use immediately.
I also considered feedback from past participants to ensure these courses meet your needs and expectations. By sharing these insights, I aim to help you find the right training to enhance your team's digital asset management capabilities.
1. Professional Certificate in Digital Asset Management - Best for comprehensive DAM certification
The Professional Certificate in Digital Asset Management comprises 3 courses that students complete within 3 months. Offered by the University of Wisconsin-Madison through edX, it provides a structured learning path with good industry recognition.
- Who it’s for: Professionals seeking to enhance their skills in digital asset management
- Topics covered:
- Digital asset management principles
- Best practices in managing digital assets
- Industry standards and tools
- Online, in-person, or both? Online
- Exam required? Yes
- Duration: Self-paced over 3 months
- Hours of instruction: 2-4 hours per week
- Eligibility requirements: No specific requirements
- Recognition: Certificate awarded upon successful completion, recognized in the industry
- Price: $657
What to expect: You’ll explore various digital asset management systems and software, and learn how to define and apply key standards and tools used in the field. It’s a good option to springboard your career or pursue continuing education.
This group of courses also covers how to create and use metadata schema effectively, and guides students in building training materials that help connect users to assets, digital files, and metadata systems.
2. Digital Asset Management Cornell Course - Best for marketing professionals
The Digital Asset Management Cornell Course is a 2-week online program tailored for photographers, artists, marketers, and small business owners. Offered by eCornell, it focuses on teaching you how to organize, edit, and share digital assets using image management software.
- Who it’s for: Photographers, artists, marketers, and small business owners
- Topics covered:
- Image organization
- Editing techniques
- Sharing methods
- Online, in-person, or both? Online
- Exam required? No
- Duration: 2 weeks
- Hours of instruction: 3-5 hours per week
- Eligibility requirements: Photography fundamentals, camera selection and mechanics
- Recognition: Part of a certificate program
- Price: $999
What to expect: You'll gain expertise in using image management software, learn valuable editing techniques, and understand how to share your work with different audiences. This course is ideal if you're looking to enhance your digital asset management skills and apply them in a professional setting.
3. Introduction to Digital Asset Management (DAM) - Best for DAM beginners
Introduction to Digital Asset Management (DAM) is a foundational course offered by WisconsinX on edX. It provides essential training in managing digital assets, focusing on key concepts, tools, and strategies. This course is designed for those looking to improve their skills in digital asset management.
- Who it’s for: Individuals seeking to improve skills in digital asset management
- Topics covered:
- Key concepts
- DAM platforms and tools
- Strategies
- Online, in-person, or both? Online
- Exam required? No
- Duration: Self-paced, to be completed in 4 weeks
- Hours of instruction: Approximately 2-4 hours per week
- Eligibility requirements: None
- Recognition: Students can earn a certificate
- Price: Free to audit; $219 for a verified certificate
What to expect: This course has a 4.7 star rating from past students. You'll gain a solid understanding of digital asset management, learning to effectively manage and organize digital content.
You’ll also have a grasp on defining standards and tools used for managing digital assets, which can help you build out a DAM system or manage a digital transformation project at your business.
4. Sustainable DAM - Best for sustainability focus
Sustainable DAM is an online course from WisconsinX on edX, designed for those interested in sustainable digital asset management. It offers insights into preservation, access, and brand management strategies.
- Who it’s for: Individuals interested in sustainable digital asset management
- Topics covered:
- Digital preservation
- Management strategies
- Brand management
- Online, in-person, or both? Online
- Exam required? Yes
- Duration: Self-paced, to be completed in 4 weeks
- Hours of instruction: Approximately 2-4 hours per week
- Eligibility requirements: No prior experience required
- Recognition: Students can earn a certificate
- Price: Free to audit; $219 for a verified certificate
What to expect: You'll gain practical knowledge in managing digital assets sustainably. This includes practical skills like how to manage access and permissions requests, how to define the lifecycle of assets based on institutional needs, and how to write and implement policies for asset management.
5. Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate - Best for integrating AI in DAM
The Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate is a 12-week online course offered by Rutgers University. It's designed for professionals with at least three years of experience in digital asset management or those who have completed the Bronze Certificate. You'll gain skills in integrating AI into DAM practices, automating workflows, and enhancing content management.
- Who it’s for: Professionals with at least three years of DAM experience or those who have completed the Bronze Certificate
- Topics covered:
- AI fundamentals
- Automating workflows
- Digital asset lifecycle management
- Online, in-person, or both: Online
- Exam required: No
- Duration: 12 weeks
- Hours of instruction: Approximately 3-5 hours per week
- Eligibility requirements: At least three years of DAM experience or completion of the Bronze Certificate
- Recognition: Certificate badge and transcript upon completion
- Price: $3,285 with discounts available for early registration
What to expect: You'll learn to implement AI solutions in your organization, enhancing efficiency and information management. The course provides real-world case studies to help you understand AI's role in DAM. It's ideal if you want to drive innovation by optimizing workflows in your team.
6. AI, DAM, and the Future of Content Management - Best for future trends in DAM
This course provides an in-depth exploration of how AI intersects with DAM, focusing on current market trends and future directions. It's designed for professionals looking to understand AI's role in content management, offered by Henry Stewart.
- Who it’s for: Professionals seeking insights into AI and DAM
- Topics covered:
- Current state of the DAM market
- AI advancements
- Omnichannel content management
- Online, in-person, or both? Online
- Exam required? No
- Duration: Self-paced; 4 on-demand sessions
- Hours of instruction: 75 minutes per session
- Eligibility requirements: None specified
- Recognition or Accreditation: None specified
- Price: $299
What to expect: You'll gain a comprehensive understanding of how AI is reshaping content management. Industry experts will guide you through key trends, helping you assess AI's impact on your organization's future. Each session also includes a 15 minute Q&A period where the experts answer participants’ questions.
7. DAM Essentials: Technology and Practice - The Foundations - Best for foundational DAM knowledge
DAM Essentials: Technology and Practice - The Foundations is an online course that dives into the core elements of Digital Asset Management (DAM). It's perfect for those new to DAM or those in digital marketing, content development, and technical implementation roles.
- Who it’s for: Beginners, marketers, content developers, technical implementers
- Topics covered:
- DAM technology and practice
- Implementation, staffing, and governance
- Enterprise DAM and content hub revolution
- Online, in-person, or both? Online
- Exam required? No
- Duration: Self-paced; 4 on-demand sessions
- Hours of instruction: 75 minutes per session
- Eligibility requirements: None specified
- Recognition or Accreditation: None specified
- Price: $299
What to expect: You'll gain a comprehensive understanding of DAM technologies and practices, which can be directly applied to your work. Leading expert Theresa Regli offers 25 minute Q&A sessions in each session, and provides engaging and lively insights in her presentations.
8. DAM Leadership - Best for DAM leadership skills
DAM Leadership is an on-demand course tailored for current and aspiring leaders in Digital Asset Management. Led by industry experts and is available through Henry Stewart Conferences, it will help you learn to manage initiatives and stakeholders like a pro.
- Who it’s for: Current and aspiring leaders in asset management
- Topics covered:
- Strategic goal setting
- Leadership best practices
- Real-world DAM challenges
- Online, in-person, or both? Online
- Exam required? No
- Duration: Self-paced; 4 on-demand sessions
- Hours of instruction: 75 minutes per session
- Eligibility requirements: None specified
- Recognition or Accreditation: None specified
- Price: $299
What to expect: This course is a great starting point for anyone wanting to take on a leadership role in DAM. Experts David Lipsey and Graham Allan address real-world challenges, helping participants ground their learnings.
One student shared: "This course really helped to highlight the broader impact of DAM across a business, illustrating how it can have a real impact.”
9. Digital Asset 101 Certificate - Best for entry-level DAM certification
Digital Asset 101 Certificate is a foundational course that offers essential knowledge and skills for managing digital assets. It's designed for individuals looking to enhance their expertise in digital asset management and is run through edX.
- Who it’s for: Individuals seeking foundational knowledge in digital asset management
- Topics covered:
- Key digital asset concepts
- Effective management strategies
- Understanding digital asset ecosystems
- Online, in-person, or both: Online
- Exam required?: Yes
- Duration: Self-paced, must be completed within 6 months
- Hours of instruction: Approximately 3-5 hours per week
- Eligibility requirements: None specified
- Recognition or Accreditation: CPD accredited
- Price: $199
What to expect: You'll gain a comprehensive understanding of digital assets, enabling you to manage them effectively. The course provides a solid foundation for anyone looking to enter the field of digital asset management or enhance their current skills. It’s an investment in your professional growth that can open up new career opportunities.
10. Advanced Certificate in Digital Assets and Services - Best for advanced DAM strategies
The Advanced Certificate in Digital Assets and Services is a fully online course offered by San José State University, designed for professionals seeking to enhance their digital asset management skills.
- Who it’s for: Information professionals with a bachelor's degree
- Topics covered:
- Data Analytics
- Digital Assets Management
- Information Governance
- Online, in-person, or both? Online
- Exam required? No
- Duration: Two semesters
- Hours of instruction: Not specified
- Eligibility requirements: A bachelor’s degree (any discipline) with a GPA of at least 3.0
- Recognition: Can be earned alongside MLIS or MARA degrees
- Price: $568 per unit; certificate comprises 9 units
What to expect: Expect to leave the course with a strong understanding of advanced digital asset management strategies. Course material covers topics from metadata to digital curation, digital preservation, and encoded archival description (EAD).
One graduate shared: “I’ve been able to grow my expertise in the areas of digital curation, big data and data services.“
11. Manage and Deliver Digital Assets Using AEM - Best for AEM platform users
Manage and Deliver Digital Assets Using AEM is a course designed for digital librarians and casual users offered by Adobe. It’s offered either as live or on-demand sessions, allowing some flexibility to suit your scheduling needs.
- Who it’s for: Digital librarians and other digital asset management professionals
- Topics covered:
- Asset management
- Metadata handling and tagging
- Brand Portal distribution
- Online, in-person, or both? Online
- Exam required? No
- Duration: 2 days for live sessions; 12-month access for on-demand subscription
- Hours of instruction: 8 hours per day for live sessions; 16 hours total for on-demand
- Eligibility requirements: None
- Recognition: Adobe Experience Manager Assets Digital Librarian credential available
- Price: $2000 for live sessions; $2,750.00 per year for on-demand subscription
What to expect: You’ll learn how to manage and deliver digital assets using Adobe Experience Manager (AEM), enhancing your ability to handle metadata, tagging, and workflows with Adobe’s DAM software.
The course’s flexibility allows you to choose between live and on-demand formats, and those who opt for an on-demand subscription gain access to 60+ training videos.
How to Choose a Digital Asset Management Training Course
It can be challenging to narrow down the right digital asset management training course for you. Here are some factors to consider as you decide:
- Identify Your Goals: Determine what you want to achieve with the training. Are you looking to enhance your current skills, or are you new to digital asset management? Knowing your goals will help you find a course that aligns with your needs.
- Research Course Content: Look into what topics are covered in the course. Ensure it includes areas relevant to your work or interests, such as metadata management or rights management.
- Evaluate the Instructor's Expertise: Check the background of the course instructor. An experienced professional with a strong track record in digital asset management can provide valuable insights and real-world examples.
- Consider the Format and Schedule: Decide whether you prefer an online course or in-person training. Also, consider the course schedule to ensure it fits within your availability.
- Seek Reviews and Testimonials: Look for feedback from past participants about the course's effectiveness and the instructor's teaching style. You might also check social media platforms like Linkedin to get a sense of what graduates have gone on to accomplish professionally.
- Compare Costs: Evaluate the course fees in relation to your budget. Consider the value of the training in terms of the skills and knowledge you'll gain.
Digital Asset Management Training Courses: FAQs
Have questions about digital asset management training in general? Take a look at the common questions I’ve answered below.
What should I look for in a course curriculum?
Ensure the curriculum covers essential topics like metadata standards, digital rights management, and asset organization. Check if the course offers practical exercises or case studies that allow you to apply what you learn to real-world scenarios.
How important is accreditation for a digital asset management course?
Accreditation can add credibility, especially if you plan to use the training for career advancement. However, the course's content and the instructor's expertise are often more critical in ensuring you gain valuable skills.
Are there any prerequisites for enrolling in these courses?
Some courses may require a basic understanding of digital asset management principles or related software. Review the course details to ensure you meet any prerequisites before enrolling.
How can I tell if a DAM course will be relevant to my software?
Start by checking if the course references tools your team already uses. For example, the Adobe AEM course is built for teams using that platform. If you’re unsure, look for mentions of digital asset management software in the syllabus or reach out to the provider to ask directly.
Is it worth taking a DAM course focused on AI?
If your team is exploring automation or scaling content ops, then yes. Courses like the DAM and AI Silver Certificate or AI, DAM, and the Future of Content Management explore how AI intersects with workflow efficiency. They’re best suited for forward-looking teams already using or planning to use AI tools.
What’s Next?
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