Cloudinary Pricing Tiers & Costs
A complete overview of Cloudinary pricing tiers, additional costs, value for money, and how to pick the right plan for you. Plus, alternatives to consider and a side-by-side pricing comparison.
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Cloudinary is digital asset management (DAM) software that offers multiple pricing tiers and plans, typically on a subscription basis. Project managers use Cloudinary to efficiently manage, optimize, and deliver media assets. Cloudinary’s pricing structure is more flexible than its competitors, offering good value. This guide covers everything you need to know about Cloudinary pricing, plans, and costs to make an informed purchase decision confidently.
How Much Does Cloudinary Cost?
Cloudinary’s paid plans start from $89 monthly and go up to $224 monthly. A free version is best suited for small projects or individual developers who need basic image and video management capabilities. Additionally, Cloudinary offers a custom pricing tier for enterprise or other specific business types, including enhanced features, security, support, and services tailored to meet the organization's needs.
Cloudinary Plans & Pricing Tiers
Here's an overview of the available Cloudinary plans:
| Plan Type | Price | What’s Included? |
| Free | $0/month | 3 Users / 1 account, 25 monthly credits, upload widget, API, and search, remote fetch, auto-backup, and revision tracking, image and video transformations, video transcoding and adaptive streaming, high-performance delivery through a CDN, support — forums, tickets, and email, access to free add-ons |
| Plus | $89/month | 3 Users / 2 accounts, 225 monthly credits, backup to your own S3 bucket, Auto-tagging based search, access to free and paid add-ons, expedited support, allowlist/blocklist asset access, video bandwidth boost 2:1, role-based multi-user administration |
| Advanced | $224/month | 5 Users / 3 accounts, 600 monthly credits, custom domain (CNAME) support, optional HTTPS SSL certificate, authentication options, all Plus features |
| Enterprise | Upon request | Custom users / accounts, custom monthly credits, security and compliance review, multi-CDN and enterprise-grade infrastructure, enterprise SLAs and support, designated customer success manager, custom contracts and invoicing, user management (SSO, provisioning API), all Advanced features |
Let’s break down the available Cloudinary plans a bit further:
Cloudinary Free Plan
Ideal for individual developers and small projects, this plan allows users to explore Cloudinary's core features, such as image and video transformations, video transcoding, and high-performance delivery through a CDN. It supports up to three users and one account with 25 monthly credits. However, the plan is limited by the number of users and monthly credits.
Cloudinary Plus Plan
This plan is designed for small to medium-sized businesses and extends digital media capabilities for websites and apps. It includes auto-tagging-based search, expedited support, and role-based multi-user administration. It supports 3 users and two accounts with 225 monthly credits. Limitations include the number of users and accounts.
Cloudinary Advanced Plan
This plan is suitable for larger businesses needing advanced features. It supports engaging visual experiences with custom domain support, optional HTTPS SSL certificates, and authentication options. It supports five users and 3 accounts with 600 monthly credits. Limitations include the number of users and accounts.
Cloudinary Enterprise Plan
For organizations requiring digital media at scale, this plan includes enhanced features, security, support, and services like multi-CDN infrastructure, enterprise SLAs, and a designated customer success manager. It offers custom user and account limits based on specific needs. Limitations are based on custom agreements and particular requirements.
Cloudinary Pricing Vs. Competitors
Cloudinary's pricing is generally considered average compared to other Digital Asset Management (DAM) software. It offers multiple pricing tiers: Free, Plus, Advanced, and Enterprise. Each plan includes a range of features such as image and video transformations, high-performance delivery through a CDN, and various levels of support. Integrations and advanced features like auto-tagging and custom domain support are available in higher-tier plans. Security safeguards, including enterprise-grade infrastructure and compliance reviews, are provided in the Enterprise plan.
Comparison Chart: Cloudinary vs. Alternatives
How does Cloudinary pricing compare to other digital asset management (DAM) software? Here’s a comparison chart that breaks down the costs of other digital asset management (DAM) software side-by-side:
| Tools | Price | |
|---|---|---|
| monday.com | From $8/user/month (billed annually) | Website |
| Wrike | From $9.80/user/month (min of 2 seats) | Website |
| ClickUp | From $7/user/month | Website |
| Hub Planner | From $7/user/month (billed annually) | Website |
| Productive | From $9/user/month | Website |
| Bonsai Agency Software | From $10/user/month | Website |
| Zoho Projects | From $4/user/month (billed annually) + free plan available | Website |
| Shortcut | From $8.50/user/month | Website |
| Visor | From $9/user/month | Website |
| Quickbase | From $35/user/month (min of 20 users) | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareAlternatives to Cloudinary
Cloudinary is a solid digital asset management (DAM) software, but many other options exist. Depending on your use case, budget, team size, and other factors, you might consider shopping around for a solution better suited to your needs. If you’re looking for alternative digital asset management (DAM) software options to Cloudinary, here are a few worth checking out:
Get free help from our project management software advisors to find your match.
How To Choose The Right Cloudinary Plan
When deciding which Cloudinary plan to use, you’ll want to consider each plan's added value and potential drawbacks. Scrolling through long lists of features can quickly lead to confusion and uncertainty, so here are a few factors to keep in mind as you evaluate and assess your options:
Cloudinary Scalability and Team Size
Evaluating Cloudinary's scalability is crucial for aligning with your team’s size and growth. The Free plan supports up to 3 users for small teams or startups and offers essential features like image and video transformations. Medium-sized teams might opt for the Plus plan at $89 per month, which includes role-based multi-user administration for 3 users and two accounts. Larger teams or enterprises should consider the Advanced or Enterprise plans, which offer enhanced features and support for up to 5 users and 3 accounts, with custom options available for extensive needs.
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Industry-Specific Cloudinary Features
Evaluating if Cloudinary meets your industry needs is one way to ensure you select the right tool for your team’s needs. Cloudinary offers features tailored to various sectors, such as AI-based content analysis for e-commerce, dynamic video and image transformations for media and entertainment, content management, managed storage and plans tailored to file size requirements, and role-based user management for nonprofits. These features enhance team collaboration and improve workflows. For instance, AI-powered automatic tagging simplifies asset searches, and advanced search capabilities allow for precise filtering. These features are available across different plans, from free to enterprise, ensuring scalability for your team.
Cloudinary Integration Capabilities
Connecting your Digital Asset Management (DAM) software to your existing tech stack is helpful for ensuring smooth workflows and efficient asset management. Cloudinary offers a variety of native integrations, including Adobe Creative Cloud, Akeneo, commerce tools, Magento, Salesforce, Shopify, and WordPress. Additionally, Cloudinary supports third-party integration tools like Zapier, enabling you to automate tasks and connect with numerous other applications. Cloudinary provides APIs for custom needs, allowing your team to build tailored integrations that fit specific requirements.
Cloudinary Security Safeguards
When choosing a Cloudinary plan, consider the security features included. The Free plan offers basic security with high-performance delivery through a CDN and support via forums, tickets, and email. The Plus plan adds features like backup to your S3 bucket, auto-tagging-based search, and expedited support. The Advanced plan includes custom domain (CNAME) support, an optional HTTPS SSL certificate, and authentication options. The Enterprise plan provides the highest level of security with security and compliance reviews, multi-CDN infrastructure, and enterprise SLAs and support.
Need expert help selecting the right tool?
With one-on-one help, we guide you to your top software options. Narrow down your software search & make a confident choice.
Cloudinary Pricing FAQs
Here are answers to a few common questions about Cloudinary pricing:
What additional costs should I anticipate with Cloudinary?
In addition to the base pricing plans, users may incur additional charges for:
- Extra cloud storage: If you exceed the storage limits of your plan.
- Additional credits: If you use more than the allocated monthly credits.
- Paid add-ons: The base plan does not include Certain features and services.
- Expedited support: Available for higher-tier plans or as an add-on.
Are there any discounts or promotions available for Cloudinary?
Cloudinary offers discounts for annual subscriptions. For example, the Plus plan costs $99 per month if billed monthly but $89 per month if billed annually. Users can access these discounts by selecting the yearly billing option during the subscription process.
How often does Cloudinary change its pricing structure?
Cloudinary does not frequently change its pricing structure. The last significant update was not specified on its website. Users are encouraged to check the pricing page regularly or subscribe to updates for any changes to their Cloudinary account pricing.
Is there a minimum contract length for Cloudinary plans?
Cloudinary does not require a minimum contract length for its monthly plans, allowing users to cancel at any time. However, if you opt for an annual plan to take advantage of the discount, you’ll be committed for the full year, with payments typically required upfront.
Can I upgrade or downgrade my Cloudinary plan at any time?
Yes, you can upgrade or downgrade your Cloudinary plan at any time. When upgrading, the new plan’s features and limits will be available immediately, and you’ll be billed for the prorated difference. If downgrading, the changes will take effect at the start of the next billing cycle.
Does Cloudinary offer a refund if I cancel my plan?
Cloudinary does not typically offer refunds for the unused portion of a billing period if you cancel a plan. However, if you have an annual subscription and cancel within the first 30 days, you may be eligible for a partial refund. It’s best to review the terms or contact Cloudinary’s support for specific refund policies.
Is Cloudinary Good Value?
Cloudinary offers significant value for businesses that need a flexible digital asset management solution, especially those in media-heavy industries like e-commerce, publishing, and marketing. The platform's ease of use and extensive features, such as automatic image optimization, responsive design, and video management, make it a versatile tool for managing and delivering digital content. The pricing model is competitive, considering the advanced functionality and integrations with popular platforms like WordPress, Shopify, and Adobe Creative Cloud. The user interface is intuitive, and the onboarding process is straightforward, reducing new users' learning curve. Additionally, Cloudinary's support is responsive and knowledgeable, which is crucial for resolving issues quickly. Companies that require high-quality media delivery and efficient asset management will find Cloudinary particularly beneficial.
Verdict: Cloudinary is a valuable investment for businesses that need advanced digital asset management capabilities and seamless media delivery.
Want to learn more about Cloudinary? Check out their site for additional information.
From $89/month (billed annually for 3 users)
Free plan available
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