Brandfolder vs. Canto: Comparison & Expert Reviews For 2025
Brandfolder helps you effortlessly manage and distribute your brand's digital assets, while Canto offers a fast and easy way to organize and share your visual content. While both solutions aim to improve your team's productivity, Brandfolder's user-friendly interface stands out, as does Canto's strong organizational features.
I’ve personally reviewed each DAM solution and evaluated their key features, pros and cons, pricing, and similarities and differences to help you select the right digital asset management software for your needs.
Brandfolder vs. Canto: An Overview
Brandfolder
Canto
Why You Can Trust Us
Brandfolder vs. Canto Pricing Comparison
| Brandfolder | Canto | |
|---|---|---|
| Free Trial | Free demo available | 15-day free trial |
| Pricing | Pricing upon request | Pricing upon request |
Get free help from our project management software advisors to find your match.
Get Expert AdviceOpens new windowBrandfolder vs. Canto Pricing & Hidden Costs
Brandfolder's pricing is typically based on a subscription model, with costs varying depending on the number of users and storage, and additional fees may apply for premium features.
Canto's pricing follows a similar subscription approach, with tiered packages that might require extra payment for advanced functionalities and integrations.
To find the right digital asset management platform for your project, evaluate your team's specific needs, such as the number of assets and users, and consider future scalability. You’ll need to request a quote to get pricing details, and make sure to ask about any extra costs so you can make an informed decision.
Brandfolder vs. Canto Feature Comparison
Brandfolder’s intuitive asset organization features let you quickly find and manage files, which is perfect for marketing teams juggling multiple campaigns. Canto’s powerful search functionality is great for creative teams who need to quickly locate specific visual assets. Both DAM software tools offer unique strengths, with Brandfolder excelling at ease of use and Canto at search capabilities.
| Brandfolder | Canto | |
|---|---|---|
| API | ||
| Access Management | ||
| Analytics | ||
| Asset Tagging | ||
| Brand Management | ||
| Dashboards | ||
| Database Search | ||
| Document Sharing | ||
| Downloading | ||
| External Integrations | ||
| File Sharing | ||
| History/Version Control | ||
| Keyword Tracking | ||
| Marketing Automation | ||
| Metadata Management | ||
| Product Catalog | ||
| Reports | ||
| Review Monitoring | ||
| Social-Media Integration |
Get free help from our project management software advisors to find your match.
Get Expert AdviceOpens new windowBrandfolder vs. Canto Integrations
| Integration | Brandfolder | Canto |
|---|---|---|
| Adobe Creative Cloud | ✅ | ✅ |
| Slack | ✅ | ✅ |
| Salesforce | ✅ | ✅ |
| Shopify | ✅ | ❌ |
| Microsoft 365 | ✅ | ✅ |
| Google Workspace | ✅ | ✅ |
| WordPress | ❌ | ✅ |
| HubSpot | ✅ | ❌ |
| API | ✅ | ✅ |
| Zapier | ✅ | ✅ |
Brandfolder's integration with Smartsheet lets you store and organize all your project assets in one place, which makes it easier to track and manage content for your marketing campaigns. Canto's WordPress integration is great for content creators who need to streamline publishing and ensure brand consistency across online platforms. Both tools offer integrations that cater to different needs, with Brandfolder excelling at content organization and Canto at publication.
Brandfolder vs. Canto Security, Compliance & Reliability
| Factor | Brandfolder | Canto |
|---|---|---|
| Data Encryption | Brandfolder encrypts data at rest and in transit using AES-256. | Canto also uses AES-256 encryption to secure data both at rest and in motion. |
| Regulatory Compliance | Brandfolder supports compliance with GDPR and SOC 2 regulations. | Canto provides features for GDPR compliance and offers audit trails. |
| Access Controls | Brandfolder offers customizable user permissions to control access to assets. | Canto uses role-based permissions to let you manage user access to digital assets. |
| Backup & Recovery | Brandfolder performs regular backups and offers disaster recovery options. | Canto offers reliability with automated backups and recovery solutions. |
Brandfolder and Canto both offer robust security and compliance measures, but Brandfolder's customizable permissions provide more granular control. To choose the right vendor, evaluate your team's specific compliance requirements and review how each tool's security features align with your organization's policies.
Brandfolder vs. Canto Ease of Use
| Factor | Brandfolder | Canto |
|---|---|---|
| User Interface and Usability | Brandfolder offers a clean, intuitive interface that's easy to navigate. | Canto provides a user-friendly interface with customizable dashboards. |
| Onboarding Experience | Brandfolder's onboarding includes interactive tutorials for quick learning and a good user experience. | Canto offers a guided setup with helpful prompts and customer support resources. |
| Setup | Brandfolder's setup process is straightforward with minimal configuration. | Canto requires more initial setup but offers detailed customization options. |
| Support | Brandfolder provides responsive support via chat and email. | Canto offers comprehensive support through phone, email, and live chat. |
Brandfolder is easier to navigate due to its simple interface, which makes it ideal for teams that need to get up and running quickly. Canto's customization options, while requiring more setup, allow for a tailored experience, which is more suitable for teams with specific needs.
Brandfolder vs Canto: Pros & Cons
Brandfolder
- The asset organization and search functions are top-notch.
- It offers strong collaboration tools for your team.
- You’ll find its interface intuitive and easy to navigate.
- It requires a learning curve to fully utilize its features.
- Customer support can be slow to respond at times.
- You might find the onboarding process a bit challenging.
Canto
- Customer support is responsive and helpful when you need assistance.
- Canto's collaboration features simplify sharing and managing assets.
- Your team will find the interface intuitive and easy to navigate.
- Some users note occasional glitches with file previews.
- Canto's interface can feel outdated compared to other tools.
- You might find the search capabilities less advanced than competitors.
Best Use Cases for Brandfolder and Canto
Brandfolder
- Marketing teams Brandfolder's collaboration tools and asset organization features streamline your team's content workflow.
- Creative agencies You’ll appreciate its intuitive interface for managing assets for multiple clients.
- Media companies Brandfolder supports your need for quick access to a vast library of digital content.
- Brand managers Its advanced search and organization capabilities help you maintain brand consistency.
- Large enterprises Brandfolder scales well and can handle extensive digital asset libraries for large teams.
- Event planners Its file sharing features simplify distribution of event-related content across your team.
Canto
- Marketing teams Canto lets you organize and share brand assets, which makes it a top choice for marketing teams that manage multiple campaigns.
- Advertising agencies Your agency will benefit from Canto's collaborative features, which can help simplify client approvals and feedback
- Media companies Canto provides useful tools for organizing and accessing large volumes of visual content quickly.
- Creative departments You'll find Canto's interface intuitive when it comes to managing design assets and facilitating team collaboration
- Large enterprises Canto supports complex workflows and large user groups, which makes it suitable for enterprise-level needs.
- Photography studios Canto's efficient file management and preview features are ideal for studios that handle high volumes of images.
Get free help from our project management software advisors to find your match.
Get Expert AdviceOpens new windowWho Should Use Brandfolder, and Who Should Use Canto?
In my opinion, Brandfolder is best suited for marketing teams and creative professionals who need a user-friendly platform to manage and distribute assets efficiently. If you're in a fast-paced environment that values simplicity and quick adoption, Brandfolder might be your go-to. On the other hand, Canto is ideal for larger organizations or teams with complex needs like robust customization and integration options. If you need a tailored solution with extensive support, Canto could be the right fit for you.
Differences Between Brandfolder and Canto
| Brandfolder | Canto | |
|---|---|---|
| Customization | Brandfolder offers straightforward customization for asset management. | Canto provides detailed customization options for tailored experiences. |
| Integrations | Brandfolder integrates well with tools like Smartsheet and HubSpot. | Canto integrates with WordPress and offers extensive API capabilities. |
| Pricing | Brandfolder uses a subscription model based on users and storage. | Canto follows a tiered subscription approach with additional features. |
| Support | Brandfolder supports via chat and email. | Canto offers support through phone, email, and live chat. |
| User Interface | Brandfolder has a clean, intuitive interface that's easy to navigate. | Canto offers a user-friendly interface with customizable dashboards. |
| Visit BrandfolderOpens new window | Visit CantoOpens new window |
Similarities Between Brandfolder and Canto
| API Integration | Both offer API integrations which let your team members connect them with other essential tools as well as automate your workflows. |
|---|---|
| Compliance | Both support compliance with GDPR and provide tools and features to help your team meet legal requirements. |
| Data Encryption | Both Brandfolder and Canto use AES-256 encryption to protect data so your assets remain secure at rest and in transit. |
| Search Functionality | Both provide advanced search capabilities so you can find assets quickly using metadata and tags. |
| User Permissions | Both offer customizable user permissions which let you control who can access and modify assets within your organization. |
| Visit BrandfolderOpens new window Visit CantoOpens new window | |