Brandfolder vs. Bynder: Comparison & Expert Reviews For 2025
Brandfolder provides an easy-to-use solution for managing digital assets, while Bynder is a more customizable platform that’s better suited for complex asset workflows. Both are strong digital asset management tools, but Brandfolder focuses on simplicity and ease of use, and Bynder supports advanced customization.
I’ve tested and used each tool extensively—here’s my detailed comparison of these digital asset management software tools and their features, pros and cons, and pricing.
Brandfolder vs. Bynder: An Overview
Brandfolder
Bynder
Why You Can Trust Us
Brandfolder vs. Bynder Pricing Comparison
| Brandfolder | Bynder | |
|---|---|---|
| Free Trial | Free demo available | Demo available |
| Pricing | Pricing upon request | Pricing upon request |
Get free help from our project management software advisors to find your match.
Get Expert AdviceOpens new windowBrandfolder vs. Bynder Pricing & Hidden Costs
Brandfolder’s pricing model is subscription-based, with costs varying depending on the scale of features and storage you need. Bynder’s pricing also follows a subscription model, but you’ll need to request a custom quote tailored to your specific requirements.
To choose the right digital asset management platform and pricing plan for your needs, evaluate the key features you need against any additional costs, and consider scalability for when your team and asset library grow.
Brandfolder vs. Bynder Feature Comparison
Brandfolder’s intuitive tagging and organization features make it easy to locate and manage assets, which is helpful for marketing teams that are running multiple campaigns. Bynder’s collaborative editing tools support instant feedback and adjustments, which makes it well-suited for creative teams. Brandfolder focuses on asset organization, and Bynder on team collaboration.
| Brandfolder | Bynder | |
|---|---|---|
| API | ||
| Access Management | ||
| Analytics | ||
| Asset Tagging | ||
| Brand Management | ||
| Dashboards | ||
| Database Search | ||
| Document Sharing | ||
| Downloading | ||
| External Integrations | ||
| File Sharing | ||
| History/Version Control | ||
| Keyword Tracking | ||
| Marketing Automation | ||
| Metadata Management | ||
| Product Catalog | ||
| Reports | ||
| Review Monitoring | ||
| Social-Media Integration |
Get free help from our project management software advisors to find your match.
Get Expert AdviceOpens new windowBrandfolder vs. Bynder Integrations
| Integration | Brandfolder | Bynder |
|---|---|---|
| Adobe Creative Cloud | ✅ | ✅ |
| Slack | ❌ | ✅ |
| Microsoft Office 365 | ✅ | ✅ |
| Salesforce | ✅ | ✅ |
| Google Workspace | ✅ | ✅ |
| HubSpot | ✅ | ❌ |
| SharePoint | ❌ | ✅ |
| WordPress | ✅ | ✅ |
| API | ✅ | ✅ |
| Zapier | ✅ | ✅ |
Brandfolder connects with HubSpot to support marketing teams with digital content management and running campaigns more efficiently. Bynder integrates with Slack to help teams collaborate and keep up to date on changes and updates to assets.
Brandfolder vs. Bynder Security, Compliance & Reliability
| Factor | Brandfolder | Bynder |
|---|---|---|
| Data Privacy | Brandfolder is GDPR compliant and ISO-certified. | Bynder provides robust data privacy by using ISO-certified data centers and GDPR compliance. |
| Encryption | Brandfolder encrypts data both in transit and at rest using AES-256 | Bynder ensures end-to-end encryption with SSL protocols and AES-256. |
| Uptime | Brandfolder guarantees 99.99% uptime through its reliable cloud infrastructure. | Bynder offers a 99.9% uptime SLA supported by global data redundancy. |
| Access Control | Brandfolder provides customizable user permissions to manage asset access. | Bynder features role-based access control to safeguard digital assets. |
Brandfolder and Bynder both provide strong security and compliance features.
Brandfolder vs. Bynder Ease of Use
| Factor | Brandfolder | Bynder |
|---|---|---|
| User Interface | Brandfolder offers a clean and intuitive interface with drag-and-drop functionality | Bynder features a sleek interface with customizable dashboards. |
| Onboarding Experience | Brandfolder provides guided tutorials and a simple setup process. | Bynder offers detailed onboarding sessions and comprehensive training resources. |
| Support | Brandfolder includes an in-app support chat for immediate assistance. | Bynder provides 24/7 support along with a dedicated account manager. |
Brandfolder is easy to navigate thanks to its straightforward interface, but it may feel limiting for teams that need advanced customization. Bynder offers detailed control and customization options, though its more complex features can take time to learn.
Brandfolder vs Bynder: Pros & Cons
Brandfolder
- The asset organization and search functions are top-notch.
- It offers strong collaboration tools for your team.
- You’ll find its interface intuitive and easy to navigate.
- It requires a learning curve to fully utilize its features.
- Customer support can be slow to respond at times.
- You might find the onboarding process a bit challenging.
Bynder
- Customer support is responsive and helpful, so you can get the assistance you need.
- Collaboration tools improve teamwork and help keep projects on track.
- Its intuitive interface makes it easy for your team to navigate and use.
- The onboarding process may require more guidance for new users.
- Customization options can be limited for niche use cases.
- Some users find the learning curve steep due to its wide array of features.
Best Use Cases for Brandfolder and Bynder
Brandfolder
- Marketing teams Brandfolder's collaboration tools and asset organization features streamline your team's content workflow.
- Creative agencies You’ll appreciate its intuitive interface for managing assets for multiple clients.
- Media companies Brandfolder supports your need for quick access to a vast library of digital content.
- Brand managers Its advanced search and organization capabilities help you maintain brand consistency.
- Large enterprises Brandfolder scales well and can handle extensive digital asset libraries for large teams.
- Event planners Its file sharing features simplify distribution of event-related content across your team.
Bynder
- Retail marketing Bynder helps your team keep branding consistent across multiple channels with organized marketing asset libraries.
- Media companies Bynder's asset management capabilities make managing large volumes of content straightforward and efficient.
- Creative agencies Your creative projects stay on track with Bynder's collaboration tools that improve teamwork and communication.
- Corporate branding Bynder supports brand consistency with tools designed for seamless asset sharing and collaboration.
- Higher education Your institution benefits from Bynder's easy-to-use interface, which streamlines asset management across departments.
- Nonprofit organizations Bynder helps your team manage digital assets effectively, so you can clearly communicate your mission and brand.
Get free help from our project management software advisors to find your match.
Get Expert AdviceOpens new windowWho Should Use Brandfolder, and Who Should Use Bynder?
In my opinion, Brandfolder works well for teams that need a simple, user-friendly tool for organizing brand assets, especially small to mid-sized marketing teams. Bynder is better for large enterprises, particularly those in creative industries, that need advanced customization and collaboration features to support their use cases.
If your team needs more control and complex integrations, Bynder’s DAM solution is the better fit.
Differences Between Brandfolder and Bynder
| Brandfolder | Bynder | |
|---|---|---|
| Collaboration | Brandfolder focuses on basic asset sharing and tagging capabilities. | Bynder excels in real-time collaboration and feedback tools. |
| Customization | Brandfolder offers limited customization with a focus on simplicity. | Bynder allows extensive customization for tailored workflows |
| Integrations | Brandfolder integrates with HubSpot and offers API access. | Bynder integrates well with Slack and offers API access |
| Pricing | Brandfolder uses a flexible subscription model based on features and storage. | Bynder requires you to request a custom quote tailored to your specific needs |
| User Interface | Brandfolder has a simple, intuitive interface with drag-and-drop features. | Bynder offers a customizable interface with more complex dashboards. |
| Visit BrandfolderOpens new window | Visit BynderOpens new window |
Similarities Between Brandfolder and Bynder
| Cloud-Based Access | Brandfolder and Bynder offer cloud-based platforms, so your team can access marketing assets from anywhere, anytime. |
|---|---|
| Scalability | Both software solutions are scalable and can support growth as your asset library and team expand, as well as accommodate businesses of different sizes. |
| Security | Both digital asset management solutions provide strong security and asset protection via data encryption and compliance with industry standards. |
| Support | Brandfolder and Bynder provide comprehensive customer support, including tutorials and dedicated assistance, to help your team get the most out of the software. |
| Visit BrandfolderOpens new window Visit BynderOpens new window | |