ClickUp Customer Story: How Cartoon Network Doubled Output

To understand ClickUp's impact, consider the transformation at Cartoon Network. Cartoon Network's fast-moving social media team used to experience daily headaches from complicated workflows across multiple project management tools.

The Challenge

"We were using a combination of tools for task management and calendar management," says Sarah Lively, Director of Social Media at Cartoon Network. "The most painful thing was that when we needed to move a post, which is a daily occurrence, we had to make the update in both systems. You could easily see how that layer of duplicative work is time-consuming."

In the fast-paced entertainment industry, it's critical that Cartoon Network's social media strategy is organized and that the team has everything they need to create and publish compelling content. Cartoon Network's existing project management tools were holding the social team's productivity back.

The Solution

After evaluating "almost every solution on the market" with a 17-page comparison report, Cartoon Network chose ClickUp for three key reasons:

• Custom Statuses: The flexibility to accommodate workflows for different project types across Cartoon Network and Adult Swim brands
• Superior Task Management UX: Quick navigation of comment threads and file attachments in a high-volume, fast-paced environment
• Comprehensive Dashboards: High-level visibility for stakeholders combined with detailed team metrics

The Results

With ClickUp as the team's one source of truth, Cartoon Network achieved remarkable improvements.

Key results include:

• 50% reduction in time to create and publish social media content
• 2x increase in the number of social channels managed with the same team size
• Eliminated duplicate work across multiple systems
• Enhanced trust and accountability through transparent workflows

ClickUp gives the team the trust and accountability needed to move fast. Teams trust that the statuses are accurate and that each teammate is accountable at their assigned stage of work as social content moves from ideation to creative and copy review to ready to publish.

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