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Workshop

DPM Expert Series Presents: Personal Branding Workshop for PM’s

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Vice President, Brand & Marketing

Krista is the Head of Brand and Marketing for one of the most beloved sports agencies in the professional world of hockey, Raze Sports. She worked with her team to create the brand from the ground up through brand uncover, strategy and marketing planning. Krista is now responsible for the development of player brands, social marketing, brand partnerships, player onboarding, business development and corporate strategy.