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Master Project Briefing On-demand Minicourse
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47 min Mini Course

Mini Course: Master Project Briefing

Starting a project off with a sloppy brief will only lead to bad outcomes down the road. If the project begins without a clear why, what, and how, your team will lack clarity and direction, and will inevitably stumble through many detours along the way.

That’s why it is vital to deliver a clear and complete project brief to set the project up for success.

In this mini-course, Ben Aston, Founder of The Digital Project Manager, will give you a crash course with everything you need to master your project briefing, including a project briefing template and checklist.

What you’ll learn

  • How to nail the briefing process
  • When to use what kind of brief
  • How to write great briefs
  • How to handle briefing curveballs


Ben Aston

I’m Ben Aston, a digital project manager and founder of The DPM. I've been in the industry for more than 15 years working in the UK at London’s top digital agencies including Dare, Wunderman, Lowe and DDB. I’ve delivered everything from film to CMS', games to advertising and eCRM to eCommerce sites. I’ve been fortunate enough to work across a wide range of great clients; automotive brands including Land Rover, Volkswagen and Honda; Utility brands including BT, British Gas and Exxon, FMCG brands such as Unilever, and consumer electronics brands including Sony.