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A good estimate means you get the right amount of funding to successfully deliver a project. But estimating a project and creating a budget that works for both your agency and your client is practically an art. Clients want more, for less. Agencies want bigger margins—they want to do less, for more.

This guide helps you estimate projects and create project budgets that are win-win for both your agency and your client. Learn the types of estimates you can create, see an example project budget, and use the estimation checklist and list of techniques to build an accurate project estimate in this step-by-step guide.

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