Ben Aston and Robyn Stubbs

Ben Aston is a digital project manager and the founder of thedigitalprojectmanager.com. He's been in the industry for more than 15 years and has worked in the UK at London’s top digital agencies including Dare, Wunderman, Lowe, and DDB. Ben has delivered everything from film to CMS', games to advertising and eCRM to eCommerce sites and has been fortunate enough to work across a wide range of great clients: automotive brands including Land Rover, Volkswagen, and Honda; Utility brands including BT, British Gas, and Exxon; FMCG brands such as Unilever; and consumer electronics brands including Sony. Robyn Stubbs, conversion copywriter and branding and marketing consultant/strategist, also contributed to this article. Robyn works with several international marketing agencies on branding and marketing projects. Her true passion lies in planning, implementing, delivering, and optimizing clean, conversion-driven copy in a busy digital world. Providing readers with high-quality, high-value information is kinda (totally) her jam... those are her journalist roots showing.