El Mejor Software para Gestión de Marketing de 2026

Workfront is online project management software designed for agencies, IT teams, service teams, and marketing teams and for collaboration between these internal and external clients.

I recently asked Baris Zeren, the CEO of Bookyourdata, about how his marketing team uses this tool. "Adobe Workfront's...centralization of tasks, timelines and communication has enabled it to remain agile as it handles several high-priority campaigns," he says.

Why I Picked Adobe Workfront

I picked Adobe Workfront because it helps you centralize and integrate project work across teams, an essential features for marketing departments handling complex projects. Project workflow management and automation helps your team reduce repetitive tasks like email communication and data entry and focus on strategic activities. Resource management tools offer a clear view of team capacity and workload balancing, so projects are staffed appropriately without overloading team members.

Adobe Workfront Key Features

Adobe Workfront offers several other features that will help you and your team manage your marketing projects.

• Advanced Reporting & Dashboards: You can track project progress, gain insights, and make data-driven decisions with customizable reports and visual dashboards.
• Workflow Automation: This lets you automate repetitive tasks and approval processes so your team can focus on more strategic activities and work more efficiently.
• Integration Capabilities: Workfront offers native integrations with leading enterprise tools, including Adobe Experience Manager, so you can maintain focus and productivity.
• Cross-Team Collaboration: You can increase collaboration across teams by simplifying project stages and review processes for smoother operations.

Adobe Workfront Integrations

Integrations include out-of-the-box software, like Adobe Creative Cloud & Experience Manager, Jira, Slack, Salesforce, and MS Teams. You can also build custom integrations using Workfront Fusion, an integration platform for any web-based application.

Screendragon is a highly configurable marketing project management software used and loved by Fortune 500 companies and global agencies like Kellogg’s, BP, The International Olympic Committee and McCann World Group.

I recently spoke with Gal Cohen, whose team uses Screendragon on their door repair and installation projects. "It brought all communication, tasks, and timelines into a single platform which has greatly enhanced the capacity of my team," he says. "The capability of having everything under one roof made it very easy to maintain order and deliver within the required deadlines," he explains.

Why I Picked Screendragon

Its AI-enhanced marketing workflows use automation to cut out repetitive tasks, speed up approvals, and simplify complex processes. This frees up creative and marketing teams to focus on higher-value work while keeping projects on track. Alongside its automation capabilities, Screendragon offers an easy-to-use, visual interface and robust end-to-end functionality. Teams also benefit from flexible customization options like branded UX, smart custom forms, personalized dashboards, and advanced permission levels—making it a strong fit for large, global organizations.

Additionally, task management allows for even more flexibility with visual Kanban boards, interactive Gantt charts and list views as options for interfaces.

Screendragon Key Features

Screendragon also offers several other features for marketing project management that cater to your team's needs.

• Customizable Dashboards: These let you personalize your reports and keep important metrics and project statuses front and center.
• Dynamic Forms: With this feature, you can create and modify forms to capture specific project data, and easily gather and analyze information tailored to your team's requirements.
• AI Resource Forecasting: This feature helps you predict and allocate resources effectively and minimize the risk of underutilization or overloading team members.
• Template Library: You get access to over 100 templates and samples that provide your team with a head start on projects, help maintain consistency, and save time on setup.

Screendragon Integrations

Integrations include leading ERP systems such as SAP and PeopleSoft. It offers thousands of integrations with popular apps through Zapier like Jira, Trello, Slack, Box, Google Drive, Office 365 and Microsoft Dynamics. It also has an open API that lets you set up custom integrations with any system.

Scoro is a comprehensive work management software designed for different professional services, like marketing. It has a suite of tools to support the delivery of marketing projects from inception to billing.

Why I Picked Scoro

The platform is an all-in-one project management solution that provides control and visibility into every part of your marketing project, like quoting and invoicing, sales pipelines, customer accounts, resource planning, timelines, and task assignments. I liked that Scoro has an intuitive centralized dashboard that provides an overview of all marketing activities, allowing teams to track every campaign from beginning to execution.

Additionally, Scoro offers in-depth analytics and real-time reporting capabilities. Marketing managers can leverage these tools to assess campaign performance against KPIs and adjust strategies in real time.

Scoro Key Features

Scoro offers a variety of other tools that can further improve your team's marketing project management processes.

• Reporting and Analytics: Track and analyze profitability on a client, service, team, or project level with insights into agency performance and financials.
• Automation and Invoicing: Automate repetitive tasks and retainer invoicing to help your agency get paid faster and stay profitable.
• Collaboration Tools: Facilitate communication among team members through discussion threads and comments to keep everyone connected.
• Time and Calendar Management: Use built-in timers and a unified calendar to manage time tracking, meetings, and deadlines.

Scoro Integrations

Integrations include Google Calendar, HubSpot, Jira, Slack, Xero, QuickBooks, Zendesk, WooCommerce, Asana, Dropbox, PayPal, Expensify, Stripe, Mailchimp, Sage Intacct, Microsoft Exchange, and more. You can also connect to other apps through its Zapier integration.

For marketing teams looking to bring order to their project chaos, RoboHead offers a tailored solution that enhances collaboration and streamlines workflows. This software is particularly appealing to professionals in industries like healthcare and automotive, where managing a high volume of projects efficiently is crucial. With features designed to improve organization and communication, RoboHead addresses the challenges of handling complex marketing initiatives and ensures that teams can focus on delivering impactful results.

Why I Picked RoboHead

I picked RoboHead because of its strong emphasis on improving team collaboration and project workflow management, which are crucial for marketing operations. Its project planning tools allow you to organize and schedule marketing campaigns effectively, ensuring that your team meets deadlines. Additionally, RoboHead's feedback collection feature helps refine marketing strategies by gathering insights from team members, which is invaluable for continuous improvement. These features make RoboHead a solid choice for marketing teams aiming to enhance their project management capabilities.

RoboHead Key Features

In addition to its robust project planning and feedback collection capabilities, RoboHead offers several other features that are beneficial for marketing project management:

• Team Management: Enables you to allocate tasks efficiently, monitor team performance, and ensure everyone is aligned with project goals.
• Workflow Automation: Streamlines repetitive tasks, allowing your team to focus on more strategic aspects of marketing projects.
• Reporting Capabilities: Provides insights into project progress and outcomes, helping you make data-driven decisions.
• Customization Options: Allows you to tailor the software to fit your specific team needs, enhancing usability and effectiveness.

RoboHead Integrations

Native integrations are not currently listed by RoboHead.

Wrike is an award-winning marketing project management platform that’s designed to improve marketing project management processes, enabling greater productivity and driving ROI.

I spoke with Nicola Leiper, Director & Head of Project Management at Espresso Translations, about her team's experience with Wrike. "Wrike rescued my largest client deal when our pharmaceutical project ran off the rails," she explains. "We were dealing with medical compliance timelines and regulatory questions stalling everything. I drew up a workflow in Wrike and could clearly see where the issue would spread and within minutes our whole team was in a better position," she says, alluding to some quick resource adjustments and problem solving.

Why I Picked Wrike

It’s highly configurable and scalable, and you can customize workflows, dashboards, reports, and request forms to maximize your effort. Wrike allows you to switch between Kanban boards, interactive drag-and-drop Gantt charts, and workload views for visualizing priorities.

It also features time and expense tracking, task and project management, visual proofing, templates for common marketing tasks, reporting, and resource management and allocation. Wrike is especially ideal for design and content collaboration with its highly visual interface and ability to communicate directly within tasks.

It even provides the option to create request and approval workflows and allows team members to edit and manage files and docs in one place.

Wrike Key Features

Wrike offers several other features that are invaluable for marketing project management.

• Resource Management: This feature helps you balance your team's workloads and make sure projects are completed on time without overburdening any member.
• Marketing Calendars: This provides global visibility into content production schedules and campaign timelines to make sure you get alignment across teams and projects.
• Dashboards: You can visually track the performance of your campaigns and events and get insights that help make informed decisions.
• Collaborative Proofing: You and your team can review and approve digital assets in one place, which helps streamline feedback and revisions.

Wrike Integrations

Integrations include 400+ pre-built native integrations, including the most popular file management software from Microsoft, Google, and Dropbox, along with sales and marketing software from Salesforce and Marketo, and creative apps from Adobe.

Productive is a well-rounded agency management software that gives you the tools and data you need to keep your agency and or professional services business running smoothly.

Danyon Togia, the Founder of the SEO agency Expert SEO, says Productive has been a great fit for his team. "Using Productive felt like finally having my internet, power, and gas bill all with one company," he says. It's made a big difference: "Having everything in one system meant less juggling, more focus, and a smoother workflow across every project for me and my team," he says.

Why I Picked Productive

Productive offers client and prospect management in the sales pipeline, which also lets you manage deal flow and get sales organized. The resource planning feature, time tracker, and task collaboration features help you make sure work is completed on time, bill clients accurately, and keep the team working together. You also get useful reports on profitability and costs to help with finance management, as well as real-time reports on margins, utilization, and individual employees’ or contractors’ history with the company and salary reports.

Productive Key Features

Productive also offers several features that can help you and your team improve your marketing project management processes.

• Task Management: You can streamlines task assignments and progress tracking so your team stays aligned with project goals.
• Client Portal: This provides a dedicated space for clients to view project updates and collaborate, which improves transparency and communication.
• Custom Dashboards: This lets you create personalized project data views and focus on the metrics that matter most.
• AI-Powered Insights: The artificial intelligence features offer predictive analytics and insights that help with proactive decision-making.

Productive Integrations

Integrations include Xero, QuickBooks, HubSpot, Jira, Slack, Zapier, Google Calendar, and Sage.

Kantata is a work management solution tailored to the needs of agencies and professional services teams. It helps you keep campaigns, client projects, and resources aligned in one place so your team can deliver work on time, on budget, and at scale.

I recently spoke with Cal Singh, the Head of marketing and partnerships at Equipment Finance Canada, about his team's use of Kantata. "We specifically used Kantata for keeping all the moving pieces of a marketing project tidy in one place," he says. This had a positive impact on projects and team morale: "We can see tasks, deadlines and team workloads together, making managing campaigns and partnerships (and our stress levels) clear and manageable," he explains.

Why I Picked Kantata

Kantata stood out to me because it unifies your projects, resources, and financials in a single system, supports the entire project lifecycle, and gives you a clear view of profitability and performance.

Its people-centric resource planning tools also make sure your designers, copywriters, and account managers are allocated effectively based on skill and availability, reducing burnout and improving outcomes. With real-time visibility into campaign progress, budget burn, and portfolio health, plus built-in business intelligence dashboards, your team can track productivity and client satisfaction while staying collaborative.

Kantata Key Features

Kantata offers several additional features that cater to marketing project management needs

• Project Templates: You can simplify project setup with customizable templates that are designed for various marketing activities, maintain consistency, and save time.
• Task Management: This lets you organize and prioritize tasks with ease, so you can provide your team with clear direction and improve overall productivity.
• Collaboration Tools: You can improve communication among team members and clients and foster a collaborative environment that drives project success.
• Reporting and Analytics: You can access detailed reports and analytics to monitor project performance, easily adjust strategies, and meet objectives.

Kantata Integrations

Integrations include Slack, Sage, Quickbooks, Expensify, BambooHR, NetSuite, Jira, Salesforce, Xero, and Google Workspace.

Air is a marketing project management platform built to centralize creative operations, helping teams manage, organize, and scale campaigns more efficiently. It combines digital asset management, workflow automation, and approval tracking into one visual workspace, making it easier for marketing teams to find, share, and deliver content on brand and on time.

Why I Picked Air

I picked Air because it gives marketing teams a highly visual workspace to manage design files, videos, and documents. The AI-driven search stood out to me, as it lets you find assets by color, object, or even spoken dialogue, which is a big advantage when you’re managing thousands of campaign materials.

I also liked Air’s version stacking, which helps you keep every iteration of creative work organized without losing original files. For marketing teams juggling multiple campaigns, Air’s ability to connect collaboration, approvals, and content access in one place makes it a strong fit.

Air Key Features

Air offers several other features that teams working on marketing projects can make use of.

• Collaborative Workspaces: This provides a shared space where ideas and feedback can flow freely and lets your team members collaborate in real-time.
• Automated Workflows: You can streamline repetitive tasks by setting up automated processes that make sure projects move smoothly from one stage to the next without manual intervention.
• Custom Permissions: This lets you control who sees and edits what by setting custom permissions so sensitive information is only accessible to the right team members.
• Integrated Feedback Tools: You can gather and manage feedback directly on visual assets and reduce the back-and-forth typically associated with email chains and meeting notes.

Air Integrations

Integrations include HubSpot, Google Sheets, ClickUp, Shopify, Asana, ChatGPT (OpenAI), Atom, Slack, monday.com, Gmail, Dropbox, and Instagram for Business.

monday.com is an award-winning project management software used across diverse industries by companies like Hulu, BBC Studios, Coca-Cola, L’Oréal Paris, Adobe, and Deezer. They are designed to handle building robust custom workflows on their flexible, intuitive platform as well as demonstrating your marketing impact with comprehensive analytics dashboards and reports.

According to Harvey Eckstein, a project management software consultant, "monday.com works well for agencies due to its CRM and workflow capabilities." These are features that marketing teams can really make use of—a CRM helps you keep track of clients, and workflow customization means you can adjust the tool to suit the way your team works.

Why I Picked monday.com

Its features for managing marketing projects include resource and project management modules with some great collaboration tools. For example, you can upload and attach files to cards, make comments, mention teammates, and more. It also offers a great project reporting dashboard that can collect data from multiple boards, allowing better tracking abilities of progress. And while monday.com doesn’t offer a complete set of tools for project accounting and invoicing solutions as other tools, you can use monday.com to track hours, timelines, and invoices.

Other tools like shared documents and whiteboards can help you and your team brainstorm on new projects, improve collaboration, and increase team communication.

monday.com Key Features

There are several other capabilities that make monday.com a good choice for marketing project management.

• File Versioning: You can keep track of document updates, organize file iterations in a coherent timeline, and make sure you always reference the latest version.
• Integrations with Marketing Tools: You can connect with platforms like SurveyMonkey and HubSpot to streamline lead management and increase project efficiency.
• Custom Views and Automations: This lets you adapt the platform to your specific marketing needs with customizable views and automated workflows, as well as reduce manual tasks.
• Data Studio Integration: This lets you embed Google Data Studio reports directly into monday.com for better reporting and data-driven decision-making.

monday.com Integrations

Integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, and Typeform. You can also access more options via a paid plan with Zapier.

ClickUp is a marketing project management software for managing marketing tasks, campaigns, docs, and clients in one place. The software makes it easy to collaborate with your team, work with clients & contractors, connect your data, and create dashboards to gain data-driven insights from any workflow.

I recently spoke with Maryse Marius, a project manager and ClickUp expert. According to her, "for marketing, ClickUp's tagging and categorization tools help keep projects organized...I feel organized even when juggling multiple clients and deadlines."

Why I Picked ClickUp

Its highly customizable views allow you to visualize marketing campaigns and accounts on lists, Kanban boards, Gantt charts, calendars, and more. Task management features include task checklists, subtasks, and task templates, as well as the ability to filter, sort, search for, easily reorder, and view tasks in the manner most convenient for the team.

Additionally, it includes a native time tracker that your team can use to report on their work, and reporting features with the ability to create custom dashboards, and six built-in report types for team reporting. You can also design custom forms to collect client info, get approval, and distribute information. Custom statuses and automation enable you to establish an efficient intake system for affiliate sign-ups, client onboarding, co-marketing collaboration requests, and more.

ClickUp also features proofing and annotation capabilities for proofing, marking up, and approving files. You can assign comments for requested changes and approve them in real time.

ClickUp Key Features

ClickUp also offers several other features that can help you and your team better manage your marketing projects.

• Time Tracking: This lets your team monitor how much time is spent on various tasks and helps you optimize productivity and meet project deadlines.
• Goal Setting: ClickUp lets you to set, track, and achieve marketing objectives to maintain alignment with your broader business strategy.
• Task Prioritization: You can easily organize tasks by priority and make sure the most critical marketing activities are addressed first.
• Templates: ClickUp provides a variety of pre-built templates for marketing projects that let you quickly set up campaigns and standardize processes across your team.

ClickUp Integrations

Integrations include Slack, G Suite, and Dropbox, as well as over 1,000+ integrations through Zapier.