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Découvrez le meilleur logiciel d’agence de publicité 2022

La liste des meilleurs logiciels d’agence de publicité

Voici nos meilleurs choix de logiciels d’agence de publicité:

  1. monday.com

    Best for ease-of-use & UI

  2. Teamwork

    best for enabling client collaboration

  3. Wrike

    Best advertising agency software for team collaboration

  4. Kantata (formerly Mavenlink + Kimble)

    Best advertising agency software for integrations

  5. ClickUp

    Best for templates that can get you started with your customization.

  6. VOGSY

    Best advertising agency software for Google Workspace users

  7. Mosaic

    Best advertising agency software for visualizing workload and staffing projects

  8. Forecast

    Best advertising agency software for intelligent automation

  9. Paymo

    Best for project lifecycle management

  10. Copper

    Best advertising agency software for combined project management and CRM capabilities

  11. Screendragon

    Best for managing projects, processes, people & profits in one place

  12. Hubstaff

    Best agency management, billing, and invoicing software

  13. FunctionFox

    Best for creative teams and agencies

  14. Basecamp

    Best for internal and client communication

  15. ProWorkflow

    Best for scheduling and rescheduling advertising projects

Cela vous permettra de comparer et d’évaluer rapidement les meilleurs logiciels d’agences de publicité et autres logiciels de planification média.

Je vous recommande des logiciels de gestion de projet d’agence créative de premier ordre à prendre en considération pour les besoins de votre entreprise. Je vous explique également comment différents logiciels de gestion de projets publicitaires peuvent vous aider à automatiser certaines tâches administratives afin d’augmenter votre productivité. Vous y trouverez les critères d’évaluation du meilleur système de gestion d’agence, ainsi que des résumés faciles à digérer pour vous aider dans votre comparaison.

FAQ sur les logiciels d’agences de publicité

Que fait le logiciel d'agence de publicité?

Selon le type et la marque du logiciel, le logiciel d’agence de publicité peut faire beaucoup de choses: gestion de projet, allocation des ressources, gestion de la relation client (CRM), logiciel de comptabilité et de facturation, outils de marketing digital, logiciel de reporting, et plus.

Pourquoi utiliser un logiciel pour gérer une agence?

Les agences de publicité ont beaucoup de pièces mouvantes, beaucoup de clients de besoins internes. Par conséquent, l’utilisation d’un logiciel réduira le fardeau administratif des employés tout en augmentant les niveaux d’organisation, de productivité et d’efficacité.

Quels types d'outils les agences de publicité utilisent-elles généralement?

Les agences de publicité peuvent avoir besoin de logiciels de gestion de projet, d’allocation des ressources, de CRM pour les agences de publicité, de logiciels de comptabilité et de facturation, de logiciels de marketing digital, et plus encore. Vous constaterez que de nombreuses agences de publicité utilisent des logiciels qui couvrent deux ou plusieurs de ces besoins, comme Oracle Netsuite, Wrike et Clarizen.

Vous cherchez un logiciel différent pour votre agence de publicité? Consultez nos autres ressources pour les meilleurs logiciels de gestion d’équipes, de ressources et de projets:

  1. De quoi dépend chaque agence de publicité? de la communication, communication, communication, communication! Si vous avez besoin de recommandations sur les outils de communication, nous avons ce qu’il vous faut.
  2. Certaines équipes renoncent à une phase de planification solide par arrogance. Mais tout bon projet peut bénéficier d’un mind mapping collaboratif pour synchroniser l’équipe.
  3. Faire une agence agile? Découvrez ces outils de gestion de projet agile.

Comparez et évaluez rapidement les 15 meilleurs logiciels d’agence de marketing

Advertising Agency Software DPM Logo Soup 2021

Les agences de publicité ont beaucoup à faire. De la direction artistique à la comptabilité, elles sont responsables de tous les aspects du plan de publicité et de marketing. Il n’est pas étonnant que de nombreuses agences de publicité numérique recherchent des logiciels de planification média pour les aider à alléger le poids sur leurs épaules.

Souvent, les agences sont prises dans des problèmes familiers, comme trop de rapports et pas assez d’optimisation. Ou reconstruire la crédibilité et lutter pour l’espace dans un marché hyper-compétitif. Le logiciel de l’agence de marketing peut vous aider à tout mettre dans le bon chemin.

Sans plus attendre, voici quelques-uns des meilleurs logiciels d’agence de publicité sur le marché en ce moment.

The Digital Project Manager est sponsorisé par le lecteur. Lorsque vous cliquez sur les liens de notre site, nous pouvons gagner une commission. En Savoir Plus.

Critères de comparaison des logiciels de gestion des agences de publicité

Que recherchons-nous dans les logiciels de gestion d’agences de marketing? Les lignes directrices ci-dessous vous aideront à comprendre certaines parties de notre processus.

Interface Utilisateur (IU)

Est-il bien conçu? Offre-t-il des affichages clairs et une navigation intuitive? Interface multi-utilisateurs: Permet à de nombreux utilisateurs d’utiliser le même système.

Facilité d’utilisation

Est-ce facile à apprendre et à maîtriser? Y a-t-il des tutoriels et de la formation? L’entreprise offre-t-elle un bon soutien technique et aux utilisateurs? Fournit des logins différents pour chaque utilisateur? Personnalisez les permissions et les fonctionnalités disponibles pour différents groupes d’utilisateurs.

Caractéristiques et fonctionnalités

Combien de fonctions et de caractéristiques clés du logiciel de planification média offre-t-il, et quelle est leur puissance? Plus précisément, j’ai cherché:

  1. Gestion de projet: Cela inclut la gestion des tâches à la fois pour votre équipe et pour les tâches en contact avec les clients, des tableaux de bord pour suivre rapidement l’avancement du projet, et un partage de fichiers et une collaboration faciles. Il peut également inclure le suivi du temps (bien que certains outils y parviennent grâce à une intégration tierce partie).
  2. Gestion des ressources: Devrait vous permettre de rechercher facilement des ressources et des compétences afin de les affecter à des tâches et à des projets. Inclut des fonctions d’ordonnancement qui vous permettent de définir des jalons, des échéances et des dépendances entre les tâches.
  3. Gestion des clients et prospects: Comprend des outils de communication, de sensibilisation et de production de rapports qui vous permettent de gérer la prospection et la clientèle de votre agence. Cela peut inclure un portail client ainsi que la possibilité de prendre facilement des instantanés des données du projet, comme le temps et les dépenses, afin de fournir des rapports aux clients.
  4. Gestion financière: Le logiciel de facturation des agences de publicité doit capitaliser sur toutes les données de votre projet et de vos ressources pour offrir des prévisions et des estimations précises. Peut également inclure des fonctions de facturation et de facturation pour rationaliser votre flux du premier emplacement à la facture finale. Dans certains cas, un module de gestion des médias et de l’approvisionnement est utile, car il aide à gérer des choses comme les commandes d’achat et d’insertion.
  5. Rapports: Les logiciels de planification des médias disposent-ils de systèmes de rapports adéquats concernant l’enregistrement du temps, les finances, la gestion des ressources et d’autres options? La collecte et l’organisation des données sont-elles faciles et utiles?

Intégrations

Est-il facile de se connecter avec d’autres outils? Des intégrations pré-intégrées?

Valeur pour $

Dans quelle mesure le prix est-il approprié pour ses caractéristiques, ses capacités et son cas d’utilisation? Les prix sont-ils clairs, transparents et flexibles?

Les 15 meilleurs aperçus de logiciels d’agence de publicité

Le logiciel d’agence de marketing numérique se présente sous toutes les formes et tailles. C’est parce qu’il n’y a pas deux agences publicitaires identiques. Si vous avez déjà essayé de créer une agence de publicité, vous saurez que c’est vrai. Chaque agence aura des forces différentes, un style différent et une organisation différente. C’est pourquoi il est important de considérer toutes vos options et d’examiner les problèmes sous différents angles.

Vous pouvez utiliser les aperçus simples de chaque outil ci-dessous pour comprendre comment chaque outil se distingue des autres logiciels d’agence de publicité.

Résumé des meilleurs logiciels d’agence de publicité

Résumé des meilleurs logiciels d’agence de publicité

1

monday.com

Best for ease-of-use & UI

monday.com is a great advertising agency software because of the way the tool has done away with a lot of the trimmings of typical management tools and focused on simple, visually intuitive layouts that help clarify the sequence of work.

monday.com features for managing advertising projects include resource and project management modules with some great collaboration tools. For example, users can upload and attach files to cards, make comments, mention teammates, and more. It also offers a great project reporting dashboard that can collect data from multiple boards, allowing better tracking abilities of progress. And while monday.com doesn’t offer a complete set of tools for project accounting and invoicing solution as other tools, you can use monday.com to track hours, timelines, and invoices.

Overall, it’s a highly customizable tool that lets you work in whatever methodology—kanban or otherwise—that fits your project and team. You’ll also find some useful workflow tools for automating parts of your process.

monday.com’s integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible via Zapier.

monday.com costs from $6/user/month and comes with a free 14-day trial. They offer a free plan for up to 2 users.

14-day free trial

From $10/user/month

2

Teamwork

best for enabling client collaboration

Teamwork is a flexible advertising agency management software that helps agencies become more productive and profitable. It enables agencies to manage high volumes of client projects from start to finish. Teamwork allows you to build flexible, custom workflows and gives you one central place to visualize your team and client projects.

Teamwork offers a number of tools and features to help agencies manage their work. With the Workload feature, you can get a complete picture of your team’s capacity and manage resources and keep your team on track. There's built-in time-tracking on Teamwork to log hours spent working on tasks and track billable hours. Profitability reports allow you to track financial performance by project or team member and compare it against the budget for that client.

Something especially useful about this agency software is that you can add clients as collaborators for free so they can communicate with your team, leave comments in context, review assets and get visibility on project progress.

Teamwork integrates easily with other tools including Gmail, Harvest, Hubspot, QuickBooks, Slack, Dropbox and more.

Teamwork costs from $10/user/month. They also offer a 30-day free trial.

30 days free trial

From $13.99/user/month

3

Wrike

Best advertising agency software for team collaboration

Wrike is an advertising agency software that is best for teams of five up to an unlimited number of team members. Wrike enables managers and teams to visualize projects on Kanban boards and drag-and-drop Gantt charts, as well as customize workflows, dashboards, reports, and request forms.

Wrike allows teams and individuals to arrange their dashboard and task list in a view that suits their working style, as well as offers automations for admin tasks. Wrike also features employee capacity monitoring, resource management, and onboarding templates.

Wrike also offers a dedicated help center with interactive training, videos, a ‘Getting Started’ guide, and a thriving community. The tool includes a variety of specific solutions for every type of team or organization, including marketing teams and professional service teams. Users also have access to a variety of templates for common organizational processes.

Wrike includes over 400 pre-built integrations with the most popular file management software from Microsoft, Slack, Google, and Dropbox, along with sales and marketing software like Salesforce and Marketo.

Pricing starts at $9.80/user/month. There are four different price points, including a free version and plans which offer the ability to invite free external collaborators to a paid account.

14-day free trial

From $9.80/user/month

4

Kantata (formerly Mavenlink + Kimble)

Best advertising agency software for integrations

Kantata has tools for resource management, project management, team collaboration, project accounting, and business intelligence. As far as advertising agency software goes, this tool is one of the most robust.

Kantata also features file sharing, email integration, custom branding, time and expense tracking, project/job costing, invoicing and online payments, personnel planning, and more. Product plans include access to 24/7 customer support and a resource library.

A single, easy dashboard lets you monitor all of your Kantata integrations, which can include Netsuite, Quickbooks, Salesforce, G Suite, Jira, Expensify, Xero, Concur, Sage Intacct, Slack, Hubspot, Microsoft and more.

The visual appeal of the interface is a bit convoluted and the aesthetics leave a bit to be desired, which may be a turn off for some users, particularly those tech-adverse. Locating passed posts and projects can be a bit of a drag and search functions could be improved for better archiving.

Kantata offers plans to meet your needs. Choose from resource management to complete PSA with advanced BI. To receive accurate pricing information, contact Kantata directly.

Demo available

Pricing upon request

5

ClickUp

Best for templates that can get you started with your customization.

ClickUp is a powerful tool that will keep your agency projects running smoothly. It is customizable in almost every way and can help with project and resource management. I want to highlight its proofing and tracking features.

Proofing is a space for your team to collaborate on a digital asset and add comments, tag members, and attach screen-sharing videos to show people exactly what you want to convey. Now, let's talk about tracking. Tracking can happen directly in your list, as seen in the screenshot above. All of these tasks have a table created within them and feed the information you see. This way, you can see your conversion rate, clicks, etcetera in one quick glance.

ClickUp offers native integrations with Slack, G Suite, Dropbox, and many more tools, as well as over 1,000+ integrations through Zapier.

ClickUp is free with limited storage for an unlimited number of users. Paid plans start at $5/user/month and offer a free trial.

Free plan available

$9/user/month

6

VOGSY

Best advertising agency software for Google Workspace users

VOGSY automates and streamlines business operations, and integrates natively with Google Workspace to provide advertising agencies with real-time data and collaboration. The tool includes project management, resource planning, a CRM, time and expense tracking, reporting, finance management, and billing, and it’s built on Google Cloud.

Users can track the status and progress of opportunities and projects in attractive dashboards. Everything is organized in one spot: files in an automated Drive structure, tasks, estimated vs. actual budgets and margins, emails, automated invoices in Docs, communications, and notes. Planning and forecasting are easy with automated resource suggestions, resource availability heat maps, and placeholder resources.

Tasks can be assigned to anyone at any point in the service cycle, even from Gmail. Users can complete workflows directly from Gmail, perform approvals, and quickly follow up with prospects and customers with the Gmail Add-on, which pulls relevant information into emails.

VOGSY’s visual charts show real-time metrics like employee billability, sales pipeline, revenue forecast, and customer profitability. For more in-depth data, VOGSY provides out-of-the-box Google Sheets reports that are highly configurable and exportable.

VOGSY has a clear and easy Google Material Design interface. In addition to Google Workspace, VOGSY integrates with business tools like QuickBooks, Copper, Salesforce, Xero, Zapier, HubSpot, and Jira.

VOGSY starts at $9/user/month and offers a 30-day free trial. It also offers a free version limited to one user.

Free demo available

Pricing calculator available ($3,500 onboarding pack, mandatory)

7

Mosaic

Best advertising agency software for visualizing workload and staffing projects

Mosaic is a modern resource management software built for advertising and creative agencies. They offer resource planning, project management, workload forecasting, hiring insights via role demand, capacity planning, profit and loss analysis, budget and time tracking, and performance dashboards.

Mosaic integrates with several ERP and financial management software, pulling in key project accounting, budget, and time entry data to provide a complete picture of your people and projects. Teams can then accurately plan and staff projects, strategically hire, and efficiently manage workload.

Mosaic integrates with Quickbooks, Unanet, Deltek, Asana, Salesforce, Jira, Workday, SAP, Oracle, and many other software applications.

Mosaic’s pricing is simple, transparent, and affordable with a risk-free 14-day trial. It offers three different annual subscription plans.

  • Team Plan: $9.99 per user per month, billed annually
  • Business Plan: $14.99 per user per month, billed annually
  • Enterprise: Customized pricing for 100+ team members

30 days free trial

From $9.99/user/month

8

Forecast

Best advertising agency software for intelligent automation

Forecast is a platform for advertising agencies to manage resources and projects used in 40+ countries worldwide. The tool includes capabilities for managing the project life cycle from quote to invoice, as well as intelligent automation for predicting project delivery dates and forecasting capacity needs.

Users can create project plans with Forecast’s auto-schedule. The powerful AI automatically estimates tasks, assigns and optimizes workload across resources, and sets a project delivery date. The tool also provides dashboards with overviews of the organization to allow for informed adjustments to time and resource allocation.

Forecast also introduced a unique feature for managing projects in a retainer setup. A dashboard with retainer periods and totals lets you track the financials of ongoing projects in addition to staff workloads and time spent on delivery.

Forecast integrates natively with Slack, Google Drive, QuickBooks Online, Salesforce, and Xero. Other integrations are available through Zapier.

Forecast has Lite, Pro, and Enterprise options that cost from $29/user/month (14-day free trial).

14-day free trial

From $29/user/month

9

Paymo

Best for project lifecycle management

Paymo helps advertising agencies streamline the process of managing projects from start to finish, reduce the administrative work as much as possible while offering a frictionless experience along the way. This means that both project managers and team members will know exactly what they need to do, when, and also collaborate better and transparently.

The dedicated account manager will make sure the onboarding process is smooth for everyone and the learning curve is significantly reduced.

The features cover all of the processes, from creating the initial project estimate to adding and assigning tasks, setting up budgets, tracking work time, generating reports, adding expenses and invoicing the clients.

To keep everyone up-to-date and on the same page, Paymo allows commenting at the task and project level, along with real-time in-app and email notifications. The interface is modern, a bit crowded with features and options, but easy to navigate through. You can hide the modules you don’t plan to use.

Paymo integrates natively with popular apps such as Slack, Adobe Creative Cloud, Google Drive, QuickBooks Online, Xero, JotForm, Shift, to name a few. Other integrations are available through Zapier or by syncing with their fully-documented API.

Paymo starts at $9.56/user/month and offers a 14-day free trial. It also comes with a Free plan that is limited to 1 user. The Gantt Chart module is only available in the Business plan.

 

Free plan available

From $4.95/user/month

10

Copper

Best advertising agency software for combined project management and CRM capabilities

Copper is an easy-to-use CRM for small businesses that assist users in managing sales leads and growing customer relationships.

Copper integrates with Gmail and other Google Apps and automatically logs all emails and contact interactions to reduce data entry and repetitive admin tasks. Users can also see sales and relationship essentials from email threads, past interactions, and tasks in one place.

The tool also includes project management features such as Kanban boards, workflow management capabilities, revenue tracking, and more. Copper also has strong reporting features for sales data and processes. Users can view metrics for measuring quality of lead sources, top-performing sales team members, sales forecasts, and more.

Along with the G Suite integration, Copper also integrates with QuickBooks, HubSpot, Slack, and more.

Pricing for Copper starts at $29/user/month. They also offer a 14-day free trial.

14-day free trial

From $29/user/month

11

Screendragon

Best for managing projects, processes, people & profits in one place

Screendragon is an advertising agency management software designed to manage projects, processes, people, and profitability in one place. The world’s top agency groups like Omnicom, WPP, and IPG rely on Screendragon to power their agency operations.

Screendragon’s user interface is easy-to-use and allows users to custom brand the interface. The tool provides functionality for project management, workflow management, resource management and forecasting, time-tracking, budget management, and asset management.

Users can leverage Screendragon’s integrated budget module to build SOW’s and estimates, as well as forecast future revenues and resourcing needs. Screendragon is also highly configurable, giving users the ability to customize forms, dashboards, templates, workflow rules, permissions, notifications, reports, and even the terminology used on the platform.

Screendragon also includes intuitive task management features that enable users to switch between different interfaces like visual Kanban boards, interactive Gantt charts, and list views. Reviews and approvals are made simple with features for visual proofing, real-time collaboration, version control, and granular permissions. Automated approvals facilitate the secure and efficient approval of assets. Screendragon’s robust offering in the area of advertising agency software tends to make it more suited to mid to large-sized agencies.

Screendragon offers native integrations with ERP systems such as SAP and PeopleSoft and can integrate with thousands of apps through Zapier like Slack, Trello, Google Drive, Office 365, and Microsoft Dynamics. It also has an open API, allowing custom integrations with any solution.

Screendragon starts from $20/user/month and a free demo is available.

Not available

Available upon request

12

Hubstaff

Best agency management, billing, and invoicing software

Hubstaff is a full-featured, free time tracking software tool for agencies (with freemium upgrades) that’s best for remote or distributed teams. It’s a lightweight, native time tracking tool that includes screenshots, time tracking, and project management. Its simple interface and design make it really easy for your team to enter their time and for you to track their progress.

Budget management is straightforward—using Hubstaff you can easily set time limits and budgets for your team to bill against with a maximum number of hours you want a member to be able to work in a week and the app will automatically prevent them from exceeding the limit.

When you’re working with a distributed team it can be hard to verify exactly what people are doing and how they’re spending their time. Hubstaff has some pretty handy tools to give you insight into what your team is doing in the time they’re logging to your project with screenshots and activity levels. You can also see which applications your team members are using and what URLs they are browsing while they’re tracking time.

Integrations are well supported across stacks of different tools including project management tools Asana, Jira, and Basecamp, payments, accounting, and invoicing integrations including QuickBooks, Paypal, Wise as well as Salesforce and Zendesk among others.

Hubstaff is free to use for 1 employee. Paid plans cost from $7/user/month and come with a 14-day free trial.

14-day free trial

From $7/user/month

13

FunctionFox

Best for creative teams and agencies

FunctionFox offers three different plans with features that range from basic time tracking and estimating, to project scheduling and gantt charts, to customized project intake forms. FunctionFox can support teams with five or five hundred members.

FunctionFox is entirely web-based and compatible with all up to date browsers, so users on both Mac and PC can work together seamlessly. FunctionFox allows for team collaboration through project scheduling, allows allocation of specific tasks through action assignments and to-do lists, and facilitates communication through the project blog. Another great feature is the availability tool, which project managers can use to monitor team capacity and utilize everyone’s time effectively.

FunctionFox is easy to use and made even easier with the tutorials and support provided. They offer dedicated onboarding and all customer support is unlimited, ongoing, and included in the subscription cost. Their website also includes a help center, and there are detailed help files included within the software itself.

Pricing for the FunctionFox Premier plan starts at $50 per month.

Free demo available

From $35/month (plus $3.75/user/month)

14

Basecamp

Best for internal and client communication

Basecamp includes the tools advertising teams need to work together: message boards, to-dos, schedules, docs, file storage, real-time group chat, and automatic check-in questions. You can rename prompts, turn off the ones you don’t need, or integrate with third-party tools.

Ad agency teams will find that Basecamp’s communication features, both internal and client-centric, are top-notch. Agency teams can use the “campfire” chat feature to keep up-to-date and the commenting features for external clients are extremely simple to use, making onboarding easier.

Integration options include Unito.io, Automate.io, Zapier, TaskClone, Project Buddy, Pleexy, Field Trip, CData Software, RSSBus, Retool, To-Do Helpers, TImeshift Messenger, Zoho Flow, Mr.ToDo, Clockify, Toggl, Ganttify, and more.

Basecamp costs from $99/month and has a freemium version of the software for up to 3 projects as well as a free 30 day trial for paid plans.

30-day free trial

From $11/user/month (billed annually)

15

ProWorkflow

Best for scheduling and rescheduling advertising projects

Advertising agency teams and specialists can use ProWorkflow to manage their wide variety of projects by allowing their designers, developers, project managers, and freelancers to collaborate in a central hub where progress can be easily monitored and reported on.

In the Features & Functionality evaluation review, I pointed to both project management and resource management being key; ProWorkflow is uniquely positioned to excel in these areas, particularly because of the sheer amount of projects teams can add as well as easy logging of all current and past jobs.

Integrations include Xero, QuickBooks Online, QuickBooks Desktop, KashFlow, FreshBooks, MYOB AccountRight, File Storage Integrations, Box Storage, Dropbox, Google Drive, Microsoft OneDrive, and over a thousand more using Zapier.

One small con is that the storage space associated with a ProWorkflow subscription is quite minimal; this wouldn’t be a huge drawback, except their integration with Dropbox is slightly clumsy. I’d say this is only a minor drawback, as it’s a small glitch that’s likely to improve over time, and there are plenty of other integrations to expand the storage space.

ProWorkflow starts at $10/user/month and has a free trial.

14-day free trial

From $20/user/month

Tool Free Option Price
1
monday.com

Best for ease-of-use & UI

14-day free trial

From $10/user/month Visit Website
2
Teamwork

best for enabling client collaboration

30 days free trial

From $13.99/user/month Visit Website
3
Wrike

Best advertising agency software for team collaboration

14-day free trial

From $9.80/user/month Visit Website
4
Kantata (formerly Mavenlink + Kimble)

Best advertising agency software for integrations

Demo available

Pricing upon request Visit Website
5
ClickUp

Best for templates that can get you started with your customization.

Free plan available

$9/user/month Visit Website
6
VOGSY

Best advertising agency software for Google Workspace users

Free demo available

Pricing calculator available ($3,500 onboarding pack, mandatory) Visit Website
7
Mosaic

Best advertising agency software for visualizing workload and staffing projects

30 days free trial

From $9.99/user/month Visit Website
8
Forecast

Best advertising agency software for intelligent automation

14-day free trial

From $29/user/month Visit Website
9
Paymo

Best for project lifecycle management

Free plan available

From $4.95/user/month Visit Website
10
Copper

Best advertising agency software for combined project management and CRM capabilities

14-day free trial

From $29/user/month Visit Website
11
Screendragon

Best for managing projects, processes, people & profits in one place

Not available

Available upon request Visit Website
12
Hubstaff

Best agency management, billing, and invoicing software

14-day free trial

From $7/user/month Visit Website
13
FunctionFox

Best for creative teams and agencies

Free demo available

From $35/month (plus $3.75/user/month) Visit Website
14
Basecamp

Best for internal and client communication

30-day free trial

From $11/user/month (billed annually) Visit Website
15
ProWorkflow

Best for scheduling and rescheduling advertising projects

14-day free trial

From $20/user/month Visit Website

Autres logiciels pour agences de publicité

Le monde des logiciels d’agences de publicité est en pleine effervescence avec une saine concurrence et de nombreuses options pour l’acheteur averti. J’aime penser au-delà du “top 15″ et donner un coup de chapeau à d’autres produits qui font du bon travail dans l’espace logiciel de l’agence de marketing. Ceci étant dit, voici mes mentions honorables pour cette catégorie

  1. Ravetree

    Best agency software for real-time client portals

  2. Streamtime

    Best for creatives & design teams

  3. Workamajig Platinum

    Best advertising agency software for mobile usability

  4. Admation

    Project management and workflow management software designed specifically for marketing teams and ad agencies

  5. SegMetrics

    Best for customer journey analysis

  6. Olavana

    Best for posting and reviewing HTML banner ads for client review

  7. Nifty

    Best for planning and delivering advertising campaigns

  8. Productive

    Best for agency business process management

  9. Hive

    Best for multiple project views

  10. Function Point

    Best for identifying task dependencies in agency projects

Vous voulez de l’aide pour réduire les options?

Cet outil est très utile. Nous nous sommes associés à Crozdesk pour vous donner accès à leur “Software Finder”.

Si vous saisissez certains détails sur votre projet et les fonctionnalités que vous recherchez dans un outil de gestion de projet, une liste d’outils correspondant à vos préférences sera générée. Vous fournissez votre email, et ils vous envoient un beau guide PDF avec un résumé de vos meilleures options.

Existent-ils d’autres options de logiciels de gestion pour les agences de marketing?

Les équipes marketing et créatives ont besoin d’un logiciel d’agence de publicité adapté à leur créneau et à leurs cas d’utilisation spécifiques. Pour transformer l’inspiration en un résultat final productif, il faut des ressources et des outils comme ceux qui sont énumérés ci-dessus.

Vous considérez-vous comme expérimenté dans les logiciels de gestion d’agences de marketing? Faites nous signe dans les commentaires ci-dessous et faites-nous savoir ce que vous aimeriez ajouter à la liste.

By Ben Aston

Je suis Ben Aston, chef de projet digital. Je travaille dans l'industrie depuis plus de 10 ans au Royaume-Uni dans les plus grandes agences digitales de Londres, notamment Dare, Wunderman, Lowe et DDB. J'ai tout livré, des vidéos virales aux CMS, en passant par les jeux flash, les bannières publicitaires, l'eCRM et les sites de commerce électronique. J'ai eu la chance de travailler pour un large éventail de bon clients: des marques automobiles comme Land Rover, Volkswagen et Honda, des marques utilitaires comme BT, British Gas et Exxon, des marques FMCG comme Unilever et des marques d'électronique grand public comme Sony.

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