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Découvrez le meilleur logiciel d’agence de publicité 2022

La liste des meilleurs logiciels d’agence de publicité

Voici nos meilleurs choix de logiciels d’agence de publicité:

  1. monday.com

    Best for ease-of-use & UI

  2. Smartsheet

    Best for customizability

  3. Kantata

    Best advertising agency software for integrations

  4. Screendragon

    Best for managing projects, processes, people & profits in one place

  5. Productive

    Best for agency business process management

  6. Teamwork

    Best for enabling client collaboration

  7. Forecast.app

    Best advertising agency software for intelligent automation

  8. Olavana

    Best for posting and reviewing HTML banner ads for client review

  9. VOGSY

    Best advertising agency software for Google Workspace users

  10. Ravetree

    Best agency software for real-time client portals

  11. ProWorkflow

    Best for scheduling and rescheduling advertising projects

  12. Intervals

    Best reporting features for time, expense, and internal reports

  13. Paymo

    Best for project lifecycle management

  14. Basecamp

    Best for internal and client communication

  15. Function Point

    Best for identifying task dependencies in agency projects

Cela vous permettra de comparer et d’évaluer rapidement les meilleurs logiciels d’agences de publicité et autres logiciels de planification média.

Je vous recommande des logiciels de gestion de projet d’agence créative de premier ordre à prendre en considération pour les besoins de votre entreprise. Je vous explique également comment différents logiciels de gestion de projets publicitaires peuvent vous aider à automatiser certaines tâches administratives afin d’augmenter votre productivité. Vous y trouverez les critères d’évaluation du meilleur système de gestion d’agence, ainsi que des résumés faciles à digérer pour vous aider dans votre comparaison.

FAQ sur les logiciels d’agences de publicité

Que fait le logiciel d’agence de publicité?

Selon le type et la marque du logiciel, le logiciel d’agence de publicité peut faire beaucoup de choses: gestion de projet, allocation des ressources, gestion de la relation client (CRM), logiciel de comptabilité et de facturation, outils de marketing digital, logiciel de reporting, et plus.

Pourquoi utiliser un logiciel pour gérer une agence?

Les agences de publicité ont beaucoup de pièces mouvantes, beaucoup de clients de besoins internes. Par conséquent, l’utilisation d’un logiciel réduira le fardeau administratif des employés tout en augmentant les niveaux d’organisation, de productivité et d’efficacité.

Quels types d’outils les agences de publicité utilisent-elles généralement?

Les agences de publicité peuvent avoir besoin de logiciels de gestion de projet, d’allocation des ressources, de CRM pour les agences de publicité, de logiciels de comptabilité et de facturation, de logiciels de marketing digital, et plus encore. Vous constaterez que de nombreuses agences de publicité utilisent des logiciels qui couvrent deux ou plusieurs de ces besoins, comme Oracle Netsuite, Wrike et Clarizen.

Vous cherchez un logiciel différent pour votre agence de publicité? Consultez nos autres ressources pour les meilleurs logiciels de gestion d’équipes, de ressources et de projets:

  1. De quoi dépend chaque agence de publicité? de la communication, communication, communication, communication! Si vous avez besoin de recommandations sur les outils de communication, nous avons ce qu’il vous faut.
  2. Certaines équipes renoncent à une phase de planification solide par arrogance. Mais tout bon projet peut bénéficier d’un mind mapping collaboratif pour synchroniser l’équipe.
  3. Faire une agence agile? Découvrez ces outils de gestion de projet agile.

Comparez et évaluez rapidement les 15 meilleurs logiciels d’agence de marketing

Advertising Agency Software DPM Logo Soup 2021

Les agences de publicité ont beaucoup à faire. De la direction artistique à la comptabilité, elles sont responsables de tous les aspects du plan de publicité et de marketing. Il n’est pas étonnant que de nombreuses agences de publicité numérique recherchent des logiciels de planification média pour les aider à alléger le poids sur leurs épaules.

Souvent, les agences sont prises dans des problèmes familiers, comme trop de rapports et pas assez d’optimisation. Ou reconstruire la crédibilité et lutter pour l’espace dans un marché hyper-compétitif. Le logiciel de l’agence de marketing peut vous aider à tout mettre dans le bon chemin.

Sans plus attendre, voici quelques-uns des meilleurs logiciels d’agence de publicité sur le marché en ce moment.

The Digital Project Manager est sponsorisé par le lecteur. Lorsque vous cliquez sur les liens de notre site, nous pouvons gagner une commission. En Savoir Plus.

Critères de comparaison des logiciels de gestion des agences de publicité

Que recherchons-nous dans les logiciels de gestion d’agences de marketing? Les lignes directrices ci-dessous vous aideront à comprendre certaines parties de notre processus.

Interface Utilisateur (IU)

Est-il bien conçu? Offre-t-il des affichages clairs et une navigation intuitive? Interface multi-utilisateurs: Permet à de nombreux utilisateurs d’utiliser le même système.

Facilité d’utilisation

Est-ce facile à apprendre et à maîtriser? Y a-t-il des tutoriels et de la formation? L’entreprise offre-t-elle un bon soutien technique et aux utilisateurs? Fournit des logins différents pour chaque utilisateur? Personnalisez les permissions et les fonctionnalités disponibles pour différents groupes d’utilisateurs.

Caractéristiques et fonctionnalités

Combien de fonctions et de caractéristiques clés du logiciel de planification média offre-t-il, et quelle est leur puissance? Plus précisément, j’ai cherché:

  1. Gestion de projet: Cela inclut la gestion des tâches à la fois pour votre équipe et pour les tâches en contact avec les clients, des tableaux de bord pour suivre rapidement l’avancement du projet, et un partage de fichiers et une collaboration faciles. Il peut également inclure le suivi du temps (bien que certains outils y parviennent grâce à une intégration tierce partie).
  2. Gestion des ressources: Devrait vous permettre de rechercher facilement des ressources et des compétences afin de les affecter à des tâches et à des projets. Inclut des fonctions d’ordonnancement qui vous permettent de définir des jalons, des échéances et des dépendances entre les tâches.
  3. Gestion des clients et prospects: Comprend des outils de communication, de sensibilisation et de production de rapports qui vous permettent de gérer la prospection et la clientèle de votre agence. Cela peut inclure un portail client ainsi que la possibilité de prendre facilement des instantanés des données du projet, comme le temps et les dépenses, afin de fournir des rapports aux clients.
  4. Gestion financière: Le logiciel de facturation des agences de publicité doit capitaliser sur toutes les données de votre projet et de vos ressources pour offrir des prévisions et des estimations précises. Peut également inclure des fonctions de facturation et de facturation pour rationaliser votre flux du premier emplacement à la facture finale. Dans certains cas, un module de gestion des médias et de l’approvisionnement est utile, car il aide à gérer des choses comme les commandes d’achat et d’insertion.
  5. Rapports: Les logiciels de planification des médias disposent-ils de systèmes de rapports adéquats concernant l’enregistrement du temps, les finances, la gestion des ressources et d’autres options? La collecte et l’organisation des données sont-elles faciles et utiles?

Intégrations

Est-il facile de se connecter avec d’autres outils? Des intégrations pré-intégrées?

Valeur pour $

Dans quelle mesure le prix est-il approprié pour ses caractéristiques, ses capacités et son cas d’utilisation? Les prix sont-ils clairs, transparents et flexibles?

Les 15 meilleurs aperçus de logiciels d’agence de publicité

Le logiciel d’agence de marketing numérique se présente sous toutes les formes et tailles. C’est parce qu’il n’y a pas deux agences publicitaires identiques. Si vous avez déjà essayé de créer une agence de publicité, vous saurez que c’est vrai. Chaque agence aura des forces différentes, un style différent et une organisation différente. C’est pourquoi il est important de considérer toutes vos options et d’examiner les problèmes sous différents angles.

Vous pouvez utiliser les aperçus simples de chaque outil ci-dessous pour comprendre comment chaque outil se distingue des autres logiciels d’agence de publicité.

Résumé des meilleurs logiciels d’agence de publicité

Résumé des meilleurs logiciels d’agence de publicité

1

monday.com

Best for ease-of-use & UI

monday.com is a great advertising agency software because of the way the tool has done away with a lot of the trimmings of typical management tools and focused on simple, visually intuitive layouts that help clarify the sequence of work.

monday.com features for managing advertising projects include resource and project management modules with some great collaboration tools. For example, users can upload and attach files to cards, make comments, mention teammates, and more. It also offers a great project reporting dashboard that can collect data from multiple boards, allowing better tracking abilities of progress. And while monday.com doesn’t offer a complete set of tools for project accounting and invoicing solution as other tools, you can use monday.com to track hours, timelines, and invoices.

Overall, it’s a highly customizable tool that lets you work in whatever methodology—kanban or otherwise—that fits your project and team. You’ll also find some useful workflow tools for automating parts of your process.

monday.com’s integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible via Zapier.

monday.com costs from $6/user/month and comes with a free 14-day trial. They offer a free plan for up to 2 users.

14 days free trial

From $6/user/month

2

Smartsheet

Best for customizability

Smartsheet’s online project management tool checks off a lot of the boxes I’ve laid out in the criteria for an advertising agency project management software. There’s a useful way to collect info from clients with the “Forms” feature which offers the ability to create and customize forms to collect essentially any data from anyone in a structured format—you could use it for collecting information, including images and files, from clients in order to make briefs, for example.

Team collaboration features are great—members get notified of critical changes in real-time, and the tool provides shared views, detail history, activity logs, automated alerts, reminders, and status reports to keep everyone aligned and informed. There are content collaboration features like pinned feedback, approvals, and annotations that make it easier to collaborate on creative work.

There are lots of project management and resource management tools, which I consider to be fairly standard—it’s a good set of tools for scheduling, assigning resources, tracking work, tracking budget, etc.

Finally, reporting is a strong feature of this tool, with editable summary reports that you can easily export to Excel.

The one thing this tool is missing for an advertising agency setting is client management features, such as prospect management, billing and invoice features. While there are ways to manage clients and share your portal with clients through various permission levels and dashboards, there isn’t a way to manage the full client management process, so you’ll want to integrate with another tool like Salesforce (see below) for that.

Smartsheet integrations include Microsoft and Google apps, as well as development essentials like Jira, and useful business apps like Salesforce, ServiceNow, Slack, Box, and Tableau. The platform is extensible through a REST API and webhooks.

Smartsheet costs from $7/user/month, with a minimum of 3 users and a maximum of 25 users. They also offer a 30-day free trial.

30 days free trial

From $7/user/month

3

Kantata

Best advertising agency software for integrations

Kantata has tools for resource management, project management, team collaboration, project accounting, and business intelligence. As far as advertising agency software goes, this tool is one of the most robust.

Kantata also features file sharing, email integration, custom branding, time and expense tracking, project/job costing, invoicing and online payments, personnel planning, and more. Product plans include access to 24/7 customer support and a resource library.

A single, easy dashboard lets you monitor all of your Kantata integrations, which can include Netsuite, Quickbooks, Salesforce, G Suite, Jira, Expensify, Xero, Concur, Sage Intacct, Slack, Hubspot, Microsoft and more.

The visual appeal of the interface is a bit convoluted and the aesthetics leave a bit to be desired, which may be a turn off for some users, particularly those tech-adverse. Locating passed posts and projects can be a bit of a drag and search functions could be improved for better archiving.

Kantata offers plans to meet your needs. Choose from resource management to complete PSA with advanced BI. To receive accurate pricing information, contact Kantata directly.

From $19 /month for up to 5 users

4

Screendragon

Best for managing projects, processes, people & profits in one place

Screendragon is an advertising agency management software designed to manage projects, processes, people, and profitability in one place. The world’s top agency groups like Omnicom, WPP, and IPG rely on Screendragon to power their agency operations.

Screendragon’s user interface is easy-to-use and allows users to custom brand the interface. The tool provides functionality for project management, workflow management, resource management and forecasting, time-tracking, budget management, and asset management.

Users can leverage Screendragon’s integrated budget module to build SOW’s and estimates, as well as forecast future revenues and resourcing needs. Screendragon is also highly configurable, giving users the ability to customize forms, dashboards, templates, workflow rules, permissions, notifications, reports, and even the terminology used on the platform.

Screendragon also includes intuitive task management features that enable users to switch between different interfaces like visual Kanban boards, interactive Gantt charts, and list views. Reviews and approvals are made simple with features for visual proofing, real-time collaboration, version control, and granular permissions. Automated approvals facilitate the secure and efficient approval of assets. Screendragon’s robust offering in the area of advertising agency software tends to make it more suited to mid to large-sized agencies.

Screendragon offers native integrations with ERP systems such as SAP and PeopleSoft and can integrate with thousands of apps through Zapier like Slack, Trello, Google Drive, Office 365, and Microsoft Dynamics. It also has an open API, allowing custom integrations with any solution.

Screendragon starts from $20/user/month and a free demo is available.

Free demo

From $20/user/month

5

Productive

Best for agency business process management

Productive can handle all your business processes, including sales, invoicing and billing, resource planning, and project management.

The Sales Pipeline functionality lets you keep track of sales and your deal flow with sales reports and tracking for lost contracts. This is also great for keeping your sales process organized.

Productive has a built-in time tracker as well, which makes it easy for your team to track their time, and communication and task management functionalities make collaboration on tasks simple. Also included are resource planning features, as well as profitability tracking features for keeping track of project costs, key metrics, budgets, and invoicing.

Productive starts from $15/user/month with a free 14-day trial, no credit card required.

14 days free trial

From $15/user/month

6

Teamwork

Best for enabling client collaboration

Teamwork is a flexible work and project management software that helps agencies to manage high volumes of client projects from start to finish. Teamwork allows you to build flexible, custom workflows and gives you one central place to visualize your team and client projects.

Teamwork offers a number of tools and features to help agencies manage their work. With the Workload feature, you can get a complete picture of your team’s capacity and manage resources ad keep your team on track. There’s built-in time-tracking on Teamwork to log hours spent working on tasks and track billable hours. You can also collaborate with comments and messages.

Something especially useful about this agency software is that you can add clients as collaborators so they can communicate with your team, leave comments in context, review assets and get visibility on project progress.

In terms of learning curve, with its robust features, it does have a learning curve to get up to speed. However with ongoing webinars and access to help docs, an online resource center and dedicated customer support team; this is greatly reduced.

Teamwork integrates easily with other tools including Gmail, Harvest, HubSpot, QuickBooks, Slack, Dropbox and more.

Teamwork costs from $10/user/month. They also offer a 30-day free trial

30 days free trial. No credit card required

From $10/user/month (starting from 5 users)

7

Forecast.app

Best advertising agency software for intelligent automation

Forecast is a platform for advertising agencies to manage resources and projects used in 40+ countries worldwide. The tool includes capabilities for managing the project life cycle from quote to invoice, as well as intelligent automation for predicting project delivery dates and forecasting capacity needs.

Users can create project plans with Forecast’s auto-schedule. The powerful AI automatically estimates tasks, assigns and optimizes workload across resources, and sets a project delivery date. The tool also provides dashboards with overviews of the organization to allow for informed adjustments to time and resource allocation.

Forecast also introduced a unique feature for managing projects in a retainer setup. A dashboard with retainer periods and totals lets you track the financials of ongoing projects in addition to staff workloads and time spent on delivery.

Forecast integrates natively with Slack, Google Drive, QuickBooks Online, Salesforce, and Xero. Other integrations are available through Zapier.

Forecast has Lite, Pro, and Enterprise options that cost from $29/user/month (14-day free trial).

14 days free trial

From $29/user/month

8

Olavana

Best for posting and reviewing HTML banner ads for client review

Olavana is an advertising agency niche tool for streamlining the process of posting, reviewing, discussing and approving animated HTML banner ads with your clients. It focuses on banner ad project workflow for ad agencies, and does it very well.

No more random links sent by your banner animators to review ads on their websites! Olavana lets everyone see all projects in one place. Your banner animators will also thank you everytime they need to post a new round of revisions because they can drag-and-drop to upload their banners.

Also important, internal discussion threads for your agency team are kept separate from the client discussion thread for easy communication. This will reduce confusion about client feedback on many different banner ad concepts and sizes.

The task manager feature allows users to create individual tasks and assign each one to the appropriate assignee. Each task has its own assignee, comment thread, and status to keep things clear and organized.

Olavana pricing starts at $20/month for unlimited users and they offer a 30-day free trial with no credit card required. Plans are based on the number of banners.

Free 30-day trial

Olavana starts at $20/month for unlimited users.

9

VOGSY

Best advertising agency software for Google Workspace users

VOGSY automates and streamlines business operations, and integrates natively with Google Workspace to provide advertising agencies with real-time data and collaboration. The tool includes project management, resource planning, a CRM, time and expense tracking, reporting, finance management, and billing, and it’s built on Google Cloud.

Users can track the status and progress of opportunities and projects in attractive dashboards. Everything is organized in one spot: files in an automated Drive structure, tasks, estimated vs. actual budgets and margins, emails, automated invoices in Docs, communications, and notes. Planning and forecasting are easy with automated resource suggestions, resource availability heat maps, and placeholder resources.

Tasks can be assigned to anyone at any point in the service cycle, even from Gmail. Users can complete workflows directly from Gmail, perform approvals, and quickly follow up with prospects and customers with the Gmail Add-on, which pulls relevant information into emails.

VOGSY’s visual charts show real-time metrics like employee billability, sales pipeline, revenue forecast, and customer profitability. For more in-depth data, VOGSY provides out-of-the-box Google Sheets reports that are highly configurable and exportable.

VOGSY has a clear and easy Google Material Design interface. In addition to Google Workspace, VOGSY integrates with business tools like QuickBooks, Copper, Salesforce, Xero, Zapier, HubSpot, and Jira.

VOGSY starts at $9/user/month and offers a 30-day free trial. It also offers a free version limited to one user.

30 days free trial

From $9/user/month

10

Ravetree

Best agency software for real-time client portals

Ravetree is an award-winning work management software platform that empowers agency teams to deliver work faster, be more informed, and spend less time searching for information. This is a full-featured advertising agency software platform—it’s a great fit for medium or large agencies looking for project management, resource planning, time and expense tracking, digital asset management, and CRM.

Ravetree users can manage their projects, resources, and creative workflows all in one place. For the price, this software packs a ton of features that help eliminate a spread of one-trick tools and combine your operations into a single platform. This includes project dashboards and financials, file version control and management, task dependencies, project milestones, and budget and resource forecasting.

A full array of advanced features are offered, including granular permissions roles, customizable notifications, automated alerts, project budgeting, Gantt charts, custom fields, custom tables, powerful filtering, and much more. Advertising teams can easily communicate and collaborate, share files, view burndown charts, and more. The thing I like most about this tool is the real-time client portal which includes tools for getting approvals and assigning tasks to clients so it’s clear what you’ll need from them to move forward.

Ravetree costs $29/user/month and has a 7 day free trial.

7 days free trial

From $29/user/month

Tool Free Option Price
1
monday.com

Best for ease-of-use & UI

14 days free trial

From $6/user/month Check out monday.com
2
Smartsheet

Best for customizability

30 days free trial

From $7/user/month Check out Smartsheet
3
Kantata

Best advertising agency software for integrations

Freemium version

From $19 /month for up to 5 users Check out Kantata
4
Screendragon

Best for managing projects, processes, people & profits in one place

Free demo

From $20/user/month Check out Screendragon
5
Productive

Best for agency business process management

14 days free trial

From $15/user/month Check out Productive
6
Teamwork

Best for enabling client collaboration

Freemium version

30 days free trial. No credit card required

From $10/user/month (starting from 5 users) Check out Teamwork
7
Forecast.app

Best advertising agency software for intelligent automation

14 days free trial

From $29/user/month Check out Forecast.app
8
Olavana

Best for posting and reviewing HTML banner ads for client review

Free 30-day trial

Olavana starts at $20/month for unlimited users. Check out Olavana
9
VOGSY

Best advertising agency software for Google Workspace users

Freemium version

30 days free trial

From $9/user/month Check out VOGSY
10
Ravetree

Best agency software for real-time client portals

7 days free trial

From $29/user/month Check out Ravetree

Autres logiciels pour agences de publicité

Le monde des logiciels d’agences de publicité est en pleine effervescence avec une saine concurrence et de nombreuses options pour l’acheteur averti. J’aime penser au-delà du “top 15″ et donner un coup de chapeau à d’autres produits qui font du bon travail dans l’espace logiciel de l’agence de marketing. Ceci étant dit, voici mes mentions honorables pour cette catégorie

  1. Admation

    Project management and workflow management software designed specifically for marketing teams and ad agencies

  2. Nifty PM

    Best for planning and delivering advertising campaigns

  3. Workamajig

    Best advertising agency software for mobile usability

  4. Clickup

    Best for templates that can get you started with your customization.

Vous voulez de l’aide pour réduire les options?

Cet outil est très utile. Nous nous sommes associés à Crozdesk pour vous donner accès à leur “Software Finder”.

Si vous saisissez certains détails sur votre projet et les fonctionnalités que vous recherchez dans un outil de gestion de projet, une liste d’outils correspondant à vos préférences sera générée. Vous fournissez votre email, et ils vous envoient un beau guide PDF avec un résumé de vos meilleures options.

Existent-ils d’autres options de logiciels de gestion pour les agences de marketing?

Les équipes marketing et créatives ont besoin d’un logiciel d’agence de publicité adapté à leur créneau et à leurs cas d’utilisation spécifiques. Pour transformer l’inspiration en un résultat final productif, il faut des ressources et des outils comme ceux qui sont énumérés ci-dessus.

Vous considérez-vous comme expérimenté dans les logiciels de gestion d’agences de marketing? Faites nous signe dans les commentaires ci-dessous et faites-nous savoir ce que vous aimeriez ajouter à la liste.

By Ben Aston

Je suis Ben Aston, chef de projet digital. Je travaille dans l'industrie depuis plus de 10 ans au Royaume-Uni dans les plus grandes agences digitales de Londres, notamment Dare, Wunderman, Lowe et DDB. J'ai tout livré, des vidéos virales aux CMS, en passant par les jeux flash, les bannières publicitaires, l'eCRM et les sites de commerce électronique. J'ai eu la chance de travailler pour un large éventail de bon clients: des marques automobiles comme Land Rover, Volkswagen et Honda, des marques utilitaires comme BT, British Gas et Exxon, des marques FMCG comme Unilever et des marques d'électronique grand public comme Sony.

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