10 Die Liste der besten Software für Werbeagenturen
Dieser Artikel wird dir helfen, die beste Werbeagentur-Software und andere Mediaplanungs-Software schnell zu vergleichen und zu bewerten.
Ich empfehle dir einige der besten Projektmanagement-Software für Kreativagenturen, die du für die Bedürfnisse deines Unternehmens in Betracht ziehen kannst. Ich werde auch erklären, wie verschiedene Software für das Projektmanagement von Werbeprojekten dir helfen können, einige administrative Aufgaben zu automatisieren, um die Produktivität zu steigern. Hier findest du Bewertungskriterien für das beste Agentursystem sowie leicht verständliche Zusammenfassungen, die dir bei deinem Vergleich helfen.
Werbeagentur Software FAQ
Was leistet Werbeagentur-Software?
Je nach Art und Marke der Software kann Werbeagentur-Software viele Dinge leisten: Projektmanagement, Ressourcenzuweisung, Kundenbeziehungsmanagement (CRM), Buchhaltungs- und Abrechnungssoftware, digitale Marketing-Tools, Reporting-Software und mehr.
Warum sollte man Software zur Verwaltung einer Agentur nutzen?
Werbeagenturen haben viele mobile Bereiche, viele Kunden und Auftraggeber und viele interne Bedürfnisse. Daher wird der Einsatz von Software den Verwaltungsaufwand für die Mitarbeiter verringern und gleichzeitig das Niveau von Organisation, Produktivität und Effizienz erhöhen.
Was für Tools nutzen Werbeagenturen typischerweise?
Werbeagenturen benötigen möglicherweise Software für Projektmanagement, Ressourcenzuweisung, CRM für Werbeagenturen, Buchhaltungs- und Abrechnungssoftware, digitale Marketing-Software und mehr. Du wirst feststellen, dass viele Werbeagenturen Software verwenden, die zwei oder mehr dieser Anforderungen erfüllt, wie Oracle Netsuite, Wrike und Clarizen.
Du suchst eine andere Art von Software für deine Werbeagentur? Hier findest du unsere sonstigen Ressourcen zur Verwaltung von Teams, Ressourcen und Projekten:
- Wovon hängt jede Werbeagentur ab? Kommunikation, Kommunikation und nochmal Kommunikation! Wenn du Empfehlungen für Kommunikationstools benötigst, haben wir sie.
- Einige Teams verzichten aufgrund von Hybris auf eine robuste Planungsphase. Aber alles, was ein gutes Projekt leisten kann, kann von einem kollaborativen Mind Mapping profitieren, um das Team zu synchronisieren.
- Agentur agil machen? Hier findest du diese agilen Projektmanagement-Tools.
Die 15 besten Marketing-Agentur-Softwareprogramme schnell vergleichen und bewerten

Werbefirmen haben viel auf dem Kasten. Von der Kunstleitung bis zur Buchhaltung sind sie für alle Aspekte der Werbe- und Marketingplanung verantwortlich. Kein Wunder, dass viele Unternehmen im Bereich der digitalen Werbeagenturen auf der Suche nach Mediaplanungssoftware sind, die ihnen hilft, die Last auf ihren Schultern zu reduzieren.
Oftmals verstricken sich Agenturen in bekannte Probleme, wie z.B. zu viel Berichterstattung mit zu wenig Optimierung. Oder die Wiedergewinnung der Glaubwürdigkeit und der Kampf um den Platz in einem wettbewerbsintensiven Markt. Marketing-Agentur-Software kann helfen, deine Enten in eine Reihe zu bringen.
Ohne weitere Verzögerung gibt es hier eine der besten Werbeagentur-Software auf dem Markt.
The Digital Project Manager ist Mehr zu den Features und Funktionalitäten voner-unterstützt. Wenn du durch Links auf unserer Website klickst, erhalten wir möglicherweise eine Provision. Mehr erfahren.
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Accelo
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Wrike
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Forecast
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Ein Überblick über die 15 besten Werbeagentur-Software
Digital Marketing Agentursoftware gibt es in allen Formen und Größen. Das liegt daran, dass keine zwei Werbeagenturen genau gleich sind. Wenn du jemals versucht hast, eine Werbeagentur zu gründen, wirst du wissen, dass dies wahr ist. Jede Agentur wird unterschiedliche Stärken, einen anderen Stil und eine andere Organisation haben. Deshalb ist es wichtig, alle deine Optionen zu berücksichtigen und Probleme aus verschiedenen Blickwinkeln zu betrachten.
Anhand der einfachen Übersichten der einzelnen Tools kann man nachvollziehen, wie sich die einzelnen Tools von anderen Werbeagenturprogrammen abheben.
Scoro is an all-in-one professional services automation software designed to standardize operations and streamline workflows for agencies. It combines CRM, quoting, project management, billing, and reporting tools into a single platform, enabling teams to manage their work more efficiently.
Why I Picked Scoro: With Scoro, you can manage projects from start to finish, including quoting, budgeting, task scheduling, and time tracking. This end-to-end approach ensures that all aspects of a project are interconnected, reducing the chances of miscommunication and errors. Additionally, Scoro’s resource planning feature allows you to allocate work effectively across your team, ensuring optimal utilization and preventing burnout. The platform also makes it easier to manage client accounts, sales pipelines, and financials while providing tools for planning and forecasting work for better visibility across your operations.
Scoro standout features and integrations:
Features include invoicing capabilities that let you automate billing processes, reducing manual work and the potential for mistakes. Additionally, detailed reporting and dashboards provide real-time insights into your business performance, allowing you to monitor key metrics and make data-driven decisions. The platform also includes retainer management functionality for tracking and managing recurring client work, plus Gantt charts, a drag-and-drop planner or Kanban board, and a comprehensive CRM to keep all client communications and invoices connected.
Integrations include HubSpot, Google Calendar, Microsoft Exchange, Jira, Xero, QuickBooks, Sage Intacct, Exact Online, Expensify, Stripe, Google Drive, BambooHR, Slack, Asana, Dropbox, PayPal, and more. You can also connect to other apps through Zapier.
New Product Updates from Scoro
Scoro Launches New Apps and Optimizes Work Management
Scoro's update introduces eight new apps for data centralization and enhances work management features for precision. These updates help teams streamline workflows and manage operations more efficiently. For more information, visit Scoro's official site.
Wrike is an advertising agency software that is best for teams of five up to an unlimited number of team members. Wrike enables managers and teams to visualize projects on Kanban boards and drag-and-drop Gantt charts, as well as customize workflows, dashboards, reports, and request forms.
Why I Picked Wrike: Wrike allows teams and individuals to arrange their dashboard and task list in a view that suits their working style, as well as offers automations for admin tasks. Wrike also features employee capacity monitoring, resource management, and onboarding templates.
Wrike also offers a dedicated help center with interactive training, videos, a ‘Getting Started’ guide, and a thriving community. The tool includes a variety of specific solutions for every type of team or organization, including marketing teams and professional service teams. Users also have access to a variety of templates for common organizational processes.
Wrike Standout Features & Integrations
Features include project management, task scheduling/tracking, resource management, expense tracking, API, budgeting, Gantt charts, marketing automations, collaboration support, and reporting.
Integrations include over 400 pre-built integrations with the most popular file management software from Microsoft, Slack, Google, and Dropbox, along with sales and marketing software like Salesforce and Marketo.
Productive is an agency management software that can handle all your business processes, including sales, invoicing and billing, resource planning, and project management.
Why I Picked Productive: The Sales Pipeline functionality lets you keep track of sales and your deal flow with sales reports and tracking for lost contracts. This is also great for keeping your sales process organized.
Productive has a built-in time tracker as well, which makes it easy for your team to track their time, and communication and task management functionalities make collaboration on tasks simple. Also included are resource planning features, as well as profitability tracking features for keeping track of project costs, key metrics, budgets, and invoicing.
Productive Standout Features & Integrations
Features include project management, resource planning, budgeting, reporting, time tracking, billing, sales enablement, and third-party integrations.
Integrations include Jira, QuickBooks, Xero, Google Calendar, Exact, Slack, Outlook, Visma e-conomic, Harvest Import, Fortnox, Personio, and more using their open API.
New Product Updates from Productive
Productive Introduces Resource Request Feature
Productive introduces a resource request feature that helps teams request and allocate resources more efficiently. For more information, visit Productive's official site.
monday.com is a great advertising agency software because of the way the tool has done away with a lot of the trimmings of typical management tools and focused on simple, visually intuitive layouts that help clarify the sequence of work.
Why I Picked monday: monday.com offers features for managing advertising projects include resource and project management modules with some great collaboration tools. For example, users can upload and attach files to cards, make comments, mention teammates, and more. It also offers a great project reporting dashboard that can collect data from multiple boards, allowing better tracking abilities of progress. And while monday.com doesn’t offer a complete set of tools for project accounting and invoicing solution as other tools, you can use monday.com to track hours, timelines, and invoices.
Overall, it’s a highly customizable tool that lets you work in whatever methodology—kanban or otherwise—that fits your project and team. You’ll also find some useful workflow tools for automating parts of your process.
monday Standout Features & Integrations
Features include project management, task scheduling/tracking, resource management, scheduling, budgeting, API, calendar management, Gantt charts, file sharing, time management, email integration, third party plugins, and notifications.
Integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible through a paid plan with Zapier.
New Product Updates from monday.com
monday.com Enhances List View With Column Mapping
monday.com introduces column mapping in List View. This update improves visibility across connected boards. For more information, visit monday.com’s official site.
Kantata is a professional services work management platform designed to support the entire lifecycle of client campaigns. From scoping and planning to staffing, delivery, and reporting, it provides agencies with one centralized hub to manage projects, align resources, and keep budgets under control while ensuring work is delivered on time.
Why I Picked Kantata: Kantata goes beyond basic task and project tracking by connecting every part of the campaign lifecycle. Agencies can plan projects, forecast demand, and staff the right mix of talent, while also managing financials and tracking performance in real time. Its collaboration and communication tools help creative, account, and strategy teams stay aligned with clients throughout the campaign. With built-in business intelligence and profitability tracking, Kantata helps agencies manage not just the work, but the health of the business behind it.
Kantata Standout Features & Integrations
Features include dynamic dashboards for campaign performance, portfolio-level views to track multiple client accounts, resource capacity planning to balance workloads, and time and expense tracking for accurate billing.
Integrations include NetSuite, QuickBooks, Salesforce, Google Workspace, Jira, Expensify, Xero, Concur, Sage Intacct, Slack, HubSpot, Microsoft platforms, and more.
New Product Updates from Kantata
Kantata Integrates E-Invoicing With Avalara
Kantata introduces integrated e-invoicing through its partnership with Avalara, enabling compliant, automated invoicing across regions. For more information, visit Kantata's official site.
Best for managing the entire advertising agency process
Bonsai is a comprehensive business management tool designed to consolidate workflow and increase productivity for agencies. It offers a suite of features including client and project management, financial management, and customizable templates,
Why I Picked Bonsai: As an advertising agency software, Bonsai uses an all-in-one approach to manage the entire agency process. It caters to the needs of advertising agencies by providing a suite of tools like time tracking, task assignment, budget management, and integrated billing and invoicing systems. It also includes a client portal for collaboration, sharing files, and managing client interactions.
I also like that Bonsai provides a range of templates for your unique needs. These templates include sales agreements, contracts, proposals, and demand letters.
Bonsai Standout Features & Integrations
Features include automated workflows, proposals, contracts, CRM, scheduling, time tracking, collaboration tools, invoicing, and bookkeeping.
Integrations include Gmail, Google Calendar, Zapier, Slack, QuickBooks Online, Calendly, ClickUp, Trello, Google Drive, Google Sheets, Xero, HubSpot, and more.
Nifty puts your agency’s best on display by creating timeline clarity while managing files, copy, communications, and feedback. Combine your daily team collaboration with your client delivery by selecting which Tasks and Milestones are visible to your Guest. Cross-project overviews give portfolio clarity as your project milestone timelines are updated when corresponding tasks are completed.
Why I Picked Nifty: Nifty boast automated project status reporting based on task completion, built-in Google Docs, Sheets, and Presentations to integrate into your workflow as well as a time tracker to track time across members, tasks, and projects. Nifty also has a task list and Kanban view for added task management flexibility.
Nifty keeps your team and project stakeholders aligned as daily workflows update Milestone progress. Guests enjoy an immersive Nifty experience as they’re permitted to create and complete tasks to empower your client collaboration. This reduces the time spent hunting for transmissions or feedback across many communication channels.
Nifty Standout Features & Integrations
Features task management, resource management, collaboration, dashboards, reports, a mobile app, customizations, and third-party integrations.
Integrations include Github, Google Drive and Calendar, Microsoft Suite, Slack, and Zoom with native integrations and more than 1000 integrations are available through Zapier.
Streamtime is a powerful agency management tool that allows you to create, plan, and manage projects while keeping your team in the loop. Streamtime’s interactive to-do screen can replace timesheets, making chasing timesheet completion a thing of the past. On the market since 2002, Streamtime has been recognized with a 2020 Webby award along with D&AD, AGDA Pinnacle, and Best Design Awards.
Why I Picked Streamtime: With flexible project planning, autmoated estimating and invoicing, innovative time tracking, slick scheduling, and intelligent reporting, Streamtime serves up all the functionality you need within a beautiful, intuitive interface. Design and advertising agencies across the globe have used Streamtime to improve visibility of business and client performance, as well as capitalize on robust scheduling views to improve capacity planning and resourcing.
Streamtime Standout Features & Integrations
Features include project management, budget tracking, collaboration, reporting, flexible workflows, mobile access, job costing, invoicing, asset management, and third-party integrations.
Integrations include Xero, Quickbooks, PayPal, Stripe, Google apps, Microsoft Office, Trello, HubSpot, Salesforce, Gmail, Microsoft Outlook, Dropbox, Google Drive, and other tools.
Teamwork is a flexible advertising agency management software that helps agencies become more productive and profitable. It enables agencies to manage high volumes of client projects from start to finish. Teamwork allows you to build flexible, custom workflows and gives you one central place to visualize your team and client projects.
Teamwork offers a number of tools and features to help agencies manage their work. With the Workload feature, you can get a complete picture of your team’s capacity and manage resources and keep your team on track. There's built-in time-tracking on Teamwork to log hours spent working on tasks and track billable hours. Profitability reports allow you to track financial performance by project or team member and compare it against the budget for that client.
Something especially useful about this agency software is that you can add clients as collaborators for free so they can communicate with your team, leave comments in context, review assets and get visibility on project progress.
Teamwork integrates easily with other tools including Gmail, Harvest, Hubspot, QuickBooks, Slack, Dropbox and more.
Teamwork costs from $10/user/month. They also offer a 30-day free trial.
Admation offers project management solutions, resource management, online proofing and approval workflow, and marketing asset management. A real-time overview on workflow with customizable notifications and alerts ensures a robust overview of any project. Admation works as a hub for project management, resource management, approval workflow, and asset management all at once.
Why I Picked Admation: One of Admation's key strengths is its ability to streamline the creative production process. Teams can use the platform to manage all aspects of the creative production process, including project planning, resource allocation, task assignment, and asset management. This helps teams to reduce the time and effort required to manage multiple tools separately and improves the overall efficiency of the creative production process.
Another strength of Admation is its robust collaboration capabilities. Teams can use the platform to share information, collaborate on projects, and track project progress in real-time. Admation also offers a range of communication tools, including email notifications, discussion forums, and commenting, to help teams stay up-to-date on project progress and resolve any issues that arise.
Admation Standout Features & Integrations
Features include briefing templates, project resource templates, project timelines, scheduling and assigning tasks, document approval, capacity planning, department dashboard & calendar, resource allocation, timesheets and time tracking, a complete brand archive, permissions & access levels, tags & keywords, and digital asset management.
Integrations include email systems and Mediaocean, formally BCC, which is ad agency finance software.
Zusammenfassung der besten Werbeagentur-Software
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for all-in-one project management | 14-day free trial + free demo available | From $19.90/user/month (billed annually) | Website | |
| 2 | Best advertising agency software for team collaboration | 14-day free trial + free plan available | From $10/user/month (billed annually) | Website | |
| 3 | Best for agency business process management | 14-day free trial + free demo available | From $10/user/month | Website | |
| 4 | Best for ease-of-use & streamlined UI | Free plan available | From $9/seat/month (billed annually) | Website | |
| 5 | Best for full lifecycle service delivery | Free demo available | Pricing upon request | Website | |
| 6 | Best for managing the entire advertising agency process | Free 7-day trial available | From $9/user/month (billed annually) | Website | |
| 7 | Best for issues & changes management | Free plan available | From $39/month (billed annually) | Website | |
| 8 | Best for creatives & design teams | 30-day free trial | From $40/month, fixed price available | Website | |
| 9 | best for enabling client collaboration | 30-day free trial + free demo available | From $9.99/user/month (billed annually) | Website | |
| 10 | Best for proofing & approvals processes | Free demo available | Pricing upon request | Website |
Weitere Werbeagentur-Software
Die Welt der Werbeagentur-Software ist voller Konkurrenz und vielen Möglichkeiten für den versierten Käufer. Ich denke gerne über die “Top 15s” hinaus und lasse andere lohnende Produkte, die im Bereich der Marketing-Agentur Software gute Arbeit leisten, zu Wort kommen. Abgesehen davon, hier findest du meine lobenswertesten Nennungen in dieser Kategorie:
- FunctionFox
For creative teams & agencies
- Parallax
For proactive resource planning
- Intervals
Reporting features for time & expenses
- Function Point
For identifying task dependencies in agency projects
- Ravetree
Agency software for real-time client portals
- Workamajig Platinum
Advertising agency software for integrations
- SegMetrics
For campaign tracking
- Mosaic
Advertising agency software for visualizing workload and staffing projects
- Olavana
For posting & reviewing HTML banner ads
- ClickUp
For a range of templates forvarious workflows
- Copper
Advertising agency software CRM capabilities
- Hubstaff
For hybrid/remote teams
- Hive
For communication & collaboration tools
- Accelo
For tracking one-time projects and recurring work
- Screendragon
For AI-powered advertising agency management
- GoodDay
For customizable workspaces
Möchtest Du Die Optionen Eingrenzen?
Dieses Tool ist ziemlich nützlich. In Zusammenarbeit mit Crozdesk haben wir uns bemüht, dir Zugang zu dem „Software-Finder“ zu geben.
Wenn du einige der Details über dein Projekt und die Funktionen, die du in einem Projektmanagement-Tool suchst, eingibst, wird eine Liste von Tools erstellt, die deinen Präferenzen entsprechen. Du gibst deine E-Mail an das Team weiter und es schickt dir einen nützlichen PDF-Leitfaden mit einer Zusammenfassung deiner besten Übereinstimmungen.
Irgendwelche weiteren Optionen für Management-Software von Werbeagenturen?
Marketing- und Kreativteams benötigen eine Werbeagentur-Software, die zu ihrer spezifischen Nische und ihren Einsatzbereichen passt. Die Umgestaltung der Inspiration in ein produktives Endergebnis erfordert Ressourcen und Tools wie die oben genannten.
Hast du Erfahrung mit Management-Software für Marketingagenturen? Lass es uns in den Kommentaren unten wissen und schlage uns vor, was du in die Liste ergänzen würdest.
