15 Die Liste der besten Software für Werbeagenturen
Here's my pick of the 15 best software from the 26 tools reviewed.
Get free help from our project management software advisors to find your match.
Dieser Artikel wird dir helfen, die beste Werbeagentur-Software und andere Mediaplanungs-Software schnell zu vergleichen und zu bewerten.
Ich empfehle dir einige der besten Projektmanagement-Software für Kreativagenturen, die du für die Bedürfnisse deines Unternehmens in Betracht ziehen kannst. Ich werde auch erklären, wie verschiedene Software für das Projektmanagement von Werbeprojekten dir helfen können, einige administrative Aufgaben zu automatisieren, um die Produktivität zu steigern. Hier findest du Bewertungskriterien für das beste Agentursystem sowie leicht verständliche Zusammenfassungen, die dir bei deinem Vergleich helfen.
Werbeagentur Software FAQ
Was leistet Werbeagentur-Software?
Je nach Art und Marke der Software kann Werbeagentur-Software viele Dinge leisten: Projektmanagement, Ressourcenzuweisung, Kundenbeziehungsmanagement (CRM), Buchhaltungs- und Abrechnungssoftware, digitale Marketing-Tools, Reporting-Software und mehr.
Warum sollte man Software zur Verwaltung einer Agentur nutzen?
Werbeagenturen haben viele mobile Bereiche, viele Kunden und Auftraggeber und viele interne Bedürfnisse. Daher wird der Einsatz von Software den Verwaltungsaufwand für die Mitarbeiter verringern und gleichzeitig das Niveau von Organisation, Produktivität und Effizienz erhöhen.
Was für Tools nutzen Werbeagenturen typischerweise?
Werbeagenturen benötigen möglicherweise Software für Projektmanagement, Ressourcenzuweisung, CRM für Werbeagenturen, Buchhaltungs- und Abrechnungssoftware, digitale Marketing-Software und mehr. Du wirst feststellen, dass viele Werbeagenturen Software verwenden, die zwei oder mehr dieser Anforderungen erfüllt, wie Oracle Netsuite, Wrike und Clarizen.
Du suchst eine andere Art von Software für deine Werbeagentur? Hier findest du unsere sonstigen Ressourcen zur Verwaltung von Teams, Ressourcen und Projekten:
- Wovon hängt jede Werbeagentur ab? Kommunikation, Kommunikation und nochmal Kommunikation! Wenn du Empfehlungen für Kommunikationstools benötigst, haben wir sie.
- Einige Teams verzichten aufgrund von Hybris auf eine robuste Planungsphase. Aber alles, was ein gutes Projekt leisten kann, kann von einem kollaborativen Mind Mapping profitieren, um das Team zu synchronisieren.
- Agentur agil machen? Hier findest du diese agilen Projektmanagement-Tools.
Die 15 besten Marketing-Agentur-Softwareprogramme schnell vergleichen und bewerten
Werbefirmen haben viel auf dem Kasten. Von der Kunstleitung bis zur Buchhaltung sind sie für alle Aspekte der Werbe- und Marketingplanung verantwortlich. Kein Wunder, dass viele Unternehmen im Bereich der digitalen Werbeagenturen auf der Suche nach Mediaplanungssoftware sind, die ihnen hilft, die Last auf ihren Schultern zu reduzieren.
Oftmals verstricken sich Agenturen in bekannte Probleme, wie z.B. zu viel Berichterstattung mit zu wenig Optimierung. Oder die Wiedergewinnung der Glaubwürdigkeit und der Kampf um den Platz in einem wettbewerbsintensiven Markt. Marketing-Agentur-Software kann helfen, deine Enten in eine Reihe zu bringen.
Ohne weitere Verzögerung gibt es hier eine der besten Werbeagentur-Software auf dem Markt.
The Digital Project Manager ist Mehr zu den Features und Funktionalitäten voner-unterstützt. Wenn du durch Links auf unserer Website klickst, erhalten wir möglicherweise eine Provision. Mehr erfahren.
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Hub Planner
This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
ClickUp
This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
Miro
This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.8
Ein Überblick über die 15 besten Werbeagentur-Software
Digital Marketing Agentursoftware gibt es in allen Formen und Größen. Das liegt daran, dass keine zwei Werbeagenturen genau gleich sind. Wenn du jemals versucht hast, eine Werbeagentur zu gründen, wirst du wissen, dass dies wahr ist. Jede Agentur wird unterschiedliche Stärken, einen anderen Stil und eine andere Organisation haben. Deshalb ist es wichtig, alle deine Optionen zu berücksichtigen und Probleme aus verschiedenen Blickwinkeln zu betrachten.
Anhand der einfachen Übersichten der einzelnen Tools kann man nachvollziehen, wie sich die einzelnen Tools von anderen Werbeagenturprogrammen abheben.
monday.com is a great advertising agency software because of the way the tool has done away with a lot of the trimmings of typical management tools and focused on simple, visually intuitive layouts that help clarify the sequence of work.
Why I Picked monday: monday.com offers features for managing advertising projects include resource and project management modules with some great collaboration tools. For example, users can upload and attach files to cards, make comments, mention teammates, and more. It also offers a great project reporting dashboard that can collect data from multiple boards, allowing better tracking abilities of progress. And while monday.com doesn’t offer a complete set of tools for project accounting and invoicing solution as other tools, you can use monday.com to track hours, timelines, and invoices.
Overall, it’s a highly customizable tool that lets you work in whatever methodology—kanban or otherwise—that fits your project and team. You’ll also find some useful workflow tools for automating parts of your process.
monday Standout Features & Integrations
Features include project management, task scheduling/tracking, resource management, scheduling, budgeting, API, calendar management, Gantt charts, file sharing, time management, email integration, third party plugins, and notifications.
Integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible through a paid plan with Zapier.
Parallax is a strategic operations tool designed for digital service organizations, focusing on capacity forecasting and resource planning. It integrates with existing systems to provide a comprehensive view of an organization's operations, enabling proactive resource allocation and predictive alerts for project issues.
Why I Picked Parallax: I like its proactive resourcing capability, which connects data between sales and resource teams. This allows sales teams to attach directionally accurate resource plans to deals early in the process, facilitating more granular and proactive planning when work is ready to start. This feature is particularly beneficial for advertising agencies that need to manage multiple projects simultaneously, ensuring that resources are allocated efficiently and projects are delivered on time and within budget.
Parallax Standout Features & Integrations
Features include project health tracking, forecasting, financial management, and active project alerts that notify users of unallocated time, budget issues, and other critical factors.
Integrations include Salesforce, HubSpot, Copper, Pipedrive, Zoho, Monday.com, Advantage, Clockify, Harvest, Jira, Kimai, Toggl, Everhour, NetSuite, Noko, Redmine, Replicon, Teamwork, Tempo, Asana, Microsoft Teams, and Slack.
Kantata is a project management software that helps agencies and other organizations manage their projects effectively and efficiently. It provides a centralized platform for teams to collaborate and organize tasks, track progress, and communicate with each other.
Why I Picked Kantata: Kantata has tools for resource management, project management, team collaboration, project accounting, and business intelligence. As far as advertising agency software goes, this tool is one of the most robust. Kantata also features file sharing, email integration, custom branding, time and expense tracking, project/job costing, invoicing and online payments, personnel planning, and more. Product plans include access to 24/7 customer support and a resource library.
Kantata Standout Features & Integrations
Features include task management, resource management, time tracking, communication & collaboration, project dashboards, reporting, file sharing, a mobile app, and third-party integrations.
Integrations include Netsuite, Quickbooks, Salesforce, Google Workspace, Jira, Expensify, Xero, Concur, Sage Intacct, Slack, Hubspot, Microsoft platforms, and more.
Scoro is a comprehensive work management software designed for professional services, including advertising agencies. It offers integrated project finance tracking to help businesses manage their projects, finances, and resources in a unified system.
Why I Picked Scoro: The platform takes an all-in-one approach to managing essential ad agency business functions. It covers project and resource management, time tracking, customer relationship management, invoicing, and real-time reporting. Scoro also facilitates the management of client accounts, sales pipelines, and financials, while offering tools for planning and forecasting work for optimal utilization.
Scoro can also track billable and non-billable time in detail, automate billing processes, and provide insights through customizable dashboards and reports. Overall, the platform's ability to provide full visibility across various operations makes it ideal for ad agencies working on multiple projects with many moving parts across departments.
Scoro Standout Features & Integrations
Features include Gantt charts for project management and progress monitoring, automated routine tasks, a drag-and-drop planner or Kanban task board, and a comprehensive CRM for keeping track of clients, invoices, and communications.
Integrations include Sage Intacct, Expensify, Stripe, Google Calendar, Microsoft Exchange, Xero, QuickBooks, Jira, Slack, Asana, Dropbox, PayPal, and more.
Screendragon is an advertising agency management software designed to manage projects, processes, people, and profitability in one place. The world’s top agency groups like Omnicom, WPP, and IPG rely on Screendragon to power their agency operations.
Why I Picked Screendragon: Anyone can leverage Screendragon’s integrated budget module to build SOW’s and estimates, as well as forecast future revenues and resourcing needs. Screendragon is also highly configurable, giving users the ability to customize forms, dashboards, templates, workflow rules, permissions, notifications, reports, and even the terminology used on the platform.
Screendragon also includes intuitive task management features that enable users to switch between different interfaces like visual Kanban boards, interactive Gantt charts, and list views. Reviews and approvals are made simple with features for visual proofing, real-time collaboration, version control, and granular permissions. Automated approvals facilitate the secure and efficient approval of assets. Screendragon’s robust offering in the area of advertising agency software tends to make it more suited to mid to large-sized agencies.
Screendragon’s user interface is easy-to-use and allows users to custom brand the interface. The tool provides functionality for project management, workflow management, resource management and forecasting, time-tracking, budget management, and asset management.
Screendragon Standout Features & Integrations
Features include project management, collaboration, resource management, time tracking, budget management, reporting, mobile app, and third-party integrations.
Integrations include SAP and PeopleSoft and can integrate with thousands of apps through Zapier like Slack, Trello, Google Drive, Office 365, and Microsoft Dynamics. It also has an open API, allowing custom integrations with any solution.
Accelo is a comprehensive professional services automation (PSA) platform designed to simplify business operations and enhance profitability. It integrates various functionalities such as client relationship management (CRM), project management, financial management, resource management, and business intelligence into a single platform.
Why I Picked Accelo: I like its robust project management capabilities, which allow agencies to track projects, time, expenses, tasks, and materials efficiently. This is particularly beneficial for advertising agencies that often juggle multiple projects simultaneously. The software's automated time tracking and resource management tools ensure that every billable hour is accounted for, leading to more accurate invoicing and better financial management.
Accelo Standout Features & Integrations
Features include business intelligence, billing, budgeting, a client portal, forecasting, Gantt charts, process automation, task management, quotes, retainers, scheduling, templates, and work management.
Integrations include Google Workspace, Microsoft 365, Microsoft Exchange & Microsoft Outlook, Xero, QuickBooks Online, HubSpot, Mailchimp, Salesforce, Zapier, Stripe, PayPal, Jira, Continuum, Zendesk, Microsoft Power BI, Expensify, Gusto, HubSpot Partner Portal, Practice Ignition, Google Analytics, and others.
Best for integrated client, project, and financial management
Bonsai is a comprehensive business management tool designed to consolidate workflow and increase productivity for agencies. It offers a suite of features including client and project management, financial management, and customizable templates,
Why I Picked Bonsai: As an advertising agency software, Bonsai uses an all-in-one approach. It caters to the needs of advertising agencies by providing a suite of tools like time tracking, task assignment, budget management, and integrated billing and invoicing systems. It also includes a client portal for collaboration, sharing files, and managing client interactions.
I also like that Bonsai provides a range of templates for your unique needs. These templates include sales agreements, contracts, proposals, and demand letters.
Bonsai Standout Features & Integrations
Features include automated workflows, proposals, contracts, CRM, scheduling, time tracking, collaboration tools, invoicing, and bookkeeping.
Integrations include Gmail, Google Calendar, Zapier, Slack, QuickBooks Online, Calendly, ClickUp, Trello, Google Drive, Google Sheets, Xero, HubSpot, and more.
Hub Planner is a resource and project management and scheduling tool that's well-suited to the needs of advertising agencies.
Why I picked Hub Planner: This software can handle all the essentials of resource management, including employee scheduling, time tracking, and capacity management. The resource scheduling tool lets you see at a glance who's available when, which helps you plan projects and allocate resources effectively. Time tracking is also included, which gives you a clear picture of how much time employees are spending on each project.
As for project management, you can set project milestones and track projects using Gantt charts. You can also manage project financials, including internal and external rates as needed. This is especially valuable for agencies managing multiple projects and clients in the same system.
Hub Planner Standout Features & Integrations
Features include task scheduling and tracking, project management, skills mapping, API, calendar management, Gantt chart, file sharing, scheduling, budgeting, timesheets, vacation and PTO management, and templates.
Integrations include options via their Hub Planner API, which also offers integration with Zapier for more options.
Nifty puts your agency’s best on display by creating timeline clarity while managing files, copy, communications, and feedback. Combine your daily team collaboration with your client delivery by selecting which Tasks and Milestones are visible to your Guest. Cross-project overviews give portfolio clarity as your project milestone timelines are updated when corresponding tasks are completed.
Why I Picked Nifty: Nifty boast automated project status reporting based on task completion, built-in Google Docs, Sheets, and Presentations to integrate into your workflow as well as a time tracker to track time across members, tasks, and projects. Nifty also has a task list and Kanban view for added task management flexibility.
Nifty keeps your team and project stakeholders aligned as daily workflows update Milestone progress. Guests enjoy an immersive Nifty experience as they’re permitted to create and complete tasks to empower your client collaboration. This reduces the time spent hunting for transmissions or feedback across many communication channels.
Nifty Standout Features & Integrations
Features task management, resource management, collaboration, dashboards, reports, a mobile app, customizations, and third-party integrations.
Integrations include Github, Google Drive and Calendar, Microsoft Suite, Slack, and Zoom with native integrations and more than 1000 integrations are available through Zapier.
Paymo helps advertising agencies streamline the process of managing projects from start to finish, reduce the administrative work as much as possible while offering a frictionless experience along the way. This means that both project managers and team members will know exactly what they need to do, when, and also collaborate better and transparently.
Why I Picked Paymo: The features cover all of the processes, from creating the initial project estimate to adding and assigning tasks, setting up budgets, tracking work time, generating reports, adding expenses and invoicing the clients.
To keep everyone up-to-date and on the same page, Paymo allows commenting at the task and project level, along with real-time in-app and email notifications. The interface is modern, a bit crowded with features and options, but easy to navigate through. You can hide the modules you don’t plan to use.
Paymo Features & Integrations
Features include time tracking, task management, budget tracking, resource management, collaboration, Gantt charts, reporting & analytics, invoicing, mobile app, customizations, and third-party integrations.
Integrations include Slack, Adobe Creative Cloud, Google Drive, QuickBooks Online, Xero, JotForm, Shift, to name a few. Other integrations are available through Zapier or by syncing with their fully-documented API.
Copper is an easy-to-use CRM for small businesses that assist users in managing sales leads and growing customer relationships.
Why I Picked Copper: Copper integrates with Gmail and other Google Apps and automatically logs all emails and contact interactions to reduce data entry and repetitive admin tasks. Users can also see sales and relationship essentials from email threads, past interactions, and tasks in one place.
The tool also includes project management features such as Kanban boards, workflow management capabilities, revenue tracking, and more. Copper also has strong reporting features for sales data and processes. Users can view metrics for measuring quality of lead sources, top-performing sales team members, sales forecasts, and more.
Copper Features & Integrations
Features include task management, time tracking, collaboration, Gantt charts, resource management, budget tracking, reporting & analytics, mobile app, customer relationship management, and third-party integrations.
Integrations include Google Workspace, Trello, Zoom, QuickBooks, HubSpot, Slack, Box, Microsoft Teams, Mailchimp, Asana, and others.
Hubstaff is a full-featured, free time tracking software tool for agencies (with freemium upgrades) that’s best for remote or distributed teams. It’s a lightweight, native time tracking tool that includes screenshots, time tracking, and project management. Its simple interface and design make it really easy for your team to enter their time and for you to track their progress.
Why I Picked Hubstaff: Budget management is straightforward—using Hubstaff you can easily set time limits and budgets for your team to bill against with a maximum number of hours you want a member to be able to work in a week and the app will automatically prevent them from exceeding the limit.
When you’re working with a distributed team it can be hard to verify exactly what people are doing and how they’re spending their time. Hubstaff has some pretty handy tools to give you insight into what your team is doing in the time they’re logging to your project with screenshots and activity levels. You can also see which applications your team members are using and what URLs they are browsing while they’re tracking time.
Hubstaff Standout Features & Integrations
Features include task management, time tracking, collaboration, Gantt charts, resource management, budget tracking, reporting & analytics, mobile app, invoicing, screen capture & activity tracking, GPS tracking, and third-party integrations.
Integrations are well supported across stacks of different tools including project management tools Asana, Jira, and Basecamp, payments, accounting, and invoicing integrations including QuickBooks, Paypal, Wise as well as Salesforce and Zendesk among others.
FunctionFox offers three different plans with features that range from basic time tracking and estimating, to project scheduling and gantt charts, to customized project intake forms. FunctionFox can support teams with five or five hundred members.
Why I Picked FunctionFox: FunctionFox is entirely web-based and compatible with all up to date browsers, so users on both Mac and PC can work together seamlessly. FunctionFox allows for team collaboration through project scheduling, allows allocation of specific tasks through action assignments and to-do lists, and facilitates communication through the project blog. Another great feature is the availability tool, which project managers can use to monitor team capacity and utilize everyone’s time effectively.
FunctionFox is easy to use and made even easier with the tutorials and support provided. They offer dedicated onboarding and all customer support is unlimited, ongoing, and included in the subscription cost. Their website also includes a help center, and there are detailed help files included within the software itself.
FunctionFox Standout Features & Integrations
Features include time tracking, task management, budget tracking, resource management, collaboration, reporting, invoicing, mobile access, customization, client management, and third-party integrations.
Integration with Quickbooks is possible.
Basecamp includes the tools advertising teams need to work together: message boards, to-dos, schedules, docs, file storage, real-time group chat, and automatic check-in questions. You can rename prompts, turn off the ones you don’t need, or integrate with third-party tools.
Why I Picked Basecamp: Ad agency teams will find that Basecamp’s communication features, both internal and client-centric, are top-notch. Agency teams can use the “campfire” chat feature to keep up-to-date and the commenting features for external clients are extremely simple to use, making onboarding easier.
Basecamp Standout Features & Integrations
Features include task scheduling/tracking, project management, data import, email integration, calendar management, API, notifications, chat, time management, and data import/export.
Integration options include Unito.io, Automate.io, Zapier, TaskClone, Project Buddy, Pleexy, Field Trip, CData Software, RSSBus, Retool, To-Do Helpers, TImeshift Messenger, Zoho Flow, Mr.ToDo, Clockify, Toggl, Ganttify, and more.
Advertising agency teams and specialists can use ProWorkflow to manage their wide variety of projects by allowing their designers, developers, project managers, and freelancers to collaborate in a central hub where progress can be easily monitored and reported on.
Why I Picked ProWorkflow: ProWorkflow is uniquely positioned to excel in both project and resource management, particularly because of the sheer amount of projects teams can add as well as easy logging of all current and past jobs. One of the key strengths of ProWorkflow is its ease of use. The platform is designed to be user-friendly and intuitive, making it accessible to teams of all sizes and skill levels. ProWorkflow is also highly customizable, allowing users to tailor the platform to meet their specific needs and workflows.
In addition to its ease of use, ProWorkflow also offers robust project management capabilities. Teams can create and assign tasks, track project progress, and collaborate with team members in real-time. The platform also generates reports and analytics to provide insights into project performance, resource utilization, and overall project success.
ProWorkflow Standout Features & Integrations
Features include project management, task scheduling/tracking, customer management, scheduling, third-party plugins, contact management, dashboards, data visualizations, Gantt charts, notifications, budgeting, and expense tracking.
Integrations include Xero, QuickBooks Online, QuickBooks Desktop, FreshBooks, MYOB AccountRight, MYOB Essentials, Kashflow, Box, Dropbox, Google Drive, Google Workspace, Microsoft OneDrive, Microsoft Sharepoint, and thousands of more with a paid plan through Zapier. Plus, the ProWorkflow API lets you build your own reports, apps and integrations.
Zusammenfassung der besten Werbeagentur-Software
Tools | Price | |
---|---|---|
monday.com | From $8/user/month (billed annually) | Website |
Parallax | Pricing upon request | Website |
Kantata | Pricing upon request | Website |
Scoro | From $26/user/month (min 5 seats) | Website |
Screendragon | From $20/user/month | Website |
Accelo | From $20/user/month (billed annually) | Website |
Bonsai Agency Software | From $10/user/month | Website |
Hub Planner | From $7/user/month (billed annually) | Website |
Nifty | From $5/user/month (billed annually) + free plan available | Website |
Paymo | From $3.90/user/month (billed annually) | Website |
Copper | From $9/user/month (billed annually) | Website |
Hubstaff | From $4.99/user/month (billed annually) | Website |
FunctionFox | Starts from $35/month | Website |
Basecamp | From $15/user/month | Website |
ProWorkflow | From $20/user/month (billed annually) | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareWeitere Werbeagentur-Software
Die Welt der Werbeagentur-Software ist voller Konkurrenz und vielen Möglichkeiten für den versierten Käufer. Ich denke gerne über die “Top 15s” hinaus und lasse andere lohnende Produkte, die im Bereich der Marketing-Agentur Software gute Arbeit leisten, zu Wort kommen. Abgesehen davon, hier findest du meine lobenswertesten Nennungen in dieser Kategorie:
Möchtest Du Die Optionen Eingrenzen?
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Wenn du einige der Details über dein Projekt und die Funktionen, die du in einem Projektmanagement-Tool suchst, eingibst, wird eine Liste von Tools erstellt, die deinen Präferenzen entsprechen. Du gibst deine E-Mail an das Team weiter und es schickt dir einen nützlichen PDF-Leitfaden mit einer Zusammenfassung deiner besten Übereinstimmungen.
Irgendwelche weiteren Optionen für Management-Software von Werbeagenturen?
Marketing- und Kreativteams benötigen eine Werbeagentur-Software, die zu ihrer spezifischen Nische und ihren Einsatzbereichen passt. Die Umgestaltung der Inspiration in ein produktives Endergebnis erfordert Ressourcen und Tools wie die oben genannten.
Hast du Erfahrung mit Management-Software für Marketingagenturen? Lass es uns in den Kommentaren unten wissen und schlage uns vor, was du in die Liste ergänzen würdest.