Übersicht zum Thema Digital Asset Management Software
- 3. DemoUp Cliplister — Best digital asset management software for creating searchable digital libraries
Die Digital Asset Management Software ermöglicht es Benutzern, Dateien zu speichern und zu organisieren und ihre Vermögenswerte vor unbefugtem Zugriff zu schützen. DAM-Software kann den Arbeitsablauf bei Projekten verbessern und bei allgemeinen Projektherausforderungen helfen. Alle deine Dateien befinden sich an einem Ort und du brauchst nicht mehr stundenlang nach dem einen Bild zu suchen, das in den Nischen der Festplatte verschwunden ist.
Nachfolgend findest du eine Übersicht zu den einzelnen Digital Asset Management Programmen mit Screenshots, Funktionsüberblick, Preisen und unserer Bewertung.
Digital Asset Management FAQ
Hier geht es um die grundlegenden Aspekte von Digital Media Asset Management Software, wie z.B. was diese Software ausmacht und wofür du sie verwenden kannst.
Was ist Digital Asset Management?
Digital Asset Management ist ein Verzeichnis von digitalen Ressourcen – man stelle sich vor, es ist ein Online-Dateisystem. Ein DAM verbessert die Flexibilität, Kontrolle und den Datenzugriff zwischen Organisationen, Unternehmen, Abteilungen, Kunden und Partnern in Bezug auf digitale Ressourcen.
Was ist ein digitales Asset?
Ein Digital Asset ist eine “Sache”, die du online nutzen und darauf zugreifen kannst. Dazu gehören unter anderem Fotos, Videos, Markenartikel, eBooks, Logos, Illustrationen, Animationen, Präsentationen, Tabellenkalkulationen, Word-Dokumente, E-Mails – es ist alles möglich, was digital ist und Metadaten enthält.
Was ist ein Digital Asset Management System?
Das Digital Asset Management System vereinfacht den Prozess der Datenspeicherung, -freigabe und -verfolgung von digitalen Inhalten erheblich. Die zentrale Bibliothek zum Speichern und Freigeben digitaler Assets ermöglicht es den Benutzern, auf die benötigten Dokumente zuzugreifen, egal wo auf Erden sie sich befinden – ohne mit einem Onsite-Server verbunden zu sein.
Warum ist Digital Asset Management wichtig?
Die DAM-Software ermöglicht es Projektmanagern, Kundeninhalte zu organisieren und darauf zuzugreifen. Alle deine Assets sind in einer einzigen Bibliothek gespeichert, so dass du an deinem Schreibtisch, in der Warteschlange im Café oder auf dem Weg zu einem Meeting darauf zugreifen kannst.8
Wer nutzt Digital Asset Management Software?
Werbeagenturen, kreative Teams, gemeinnützige Organisationen und E-Commerce-Unternehmen sind nur einige Beispiele für Unternehmen, die ein DAM einsetzen könnten. Freiberufliche Kreative wie Fotografen und Designer nutzen oft das personalisierte Digital Asset Management zum Speichern, Teilen und Organisieren ihrer Dateien. Alles, was digital ist und Metadaten enthält, ist ein digitaler Wert. Jeder, dessen Auftrag oder Projekt die häufige Nutzung digitaler Medien oder Dateien beinhaltet in der Regel die Verwendung einer DAM.
Welche Möglichkeiten bietet die Digital Asset Management Software?
Die Digital Asset Management Software speichert digitale Assets in einer zentralen Bibliothek. Die meisten DAMs bieten zusätzliche Funktionen wie das automatische Hinzufügen von Metadaten-Tags, das Erstellen von Smart Albums und das Verfolgen von Asset-Lizenzen. Die Digital Asset Management Software läuft in der Regel sowohl auf Mac als auch auf Windows.
Nicht auf der Suche nach Digital Asset Management Software? Hier findest du unsere anderen Auflistungen von Top-Software zur Verwaltung von Teams, Ressourcen und Projekten:
- Du hast Probleme, alle deine digitalen Projekte im Griff zu behalten? Mit unseren Empfehlungen zur Projektplanung kannst du die Übersichtlichkeit bewahren.
- Die Leitung großer Teams kann Kopfschmerzen bereiten. Mit unseren Empfehlungen zur Ressourcenplanung wird sichergestellt, dass jeder das bekommt, was er braucht.
- Fokussiere dich auf das Wesentliche und erlebe jeden Tag mehr, indem du einen Blick auf unsere Produktivitäts-App-Reviews wirfst.
Anhand dieser Liste kannst du die beste Digital Asset Management Software (oft auch als DAM bezeichnet) schnell und unkompliziert vergleichen und bewerten.
Wenn du dich irgendwann mal dabei erwischt hast, dass du denkst: “Ich glaube, wir hatten diese Datei vor einem Jahr oder so. Wir könnten sie für dieses Projekt nutzen – wenn ich sie nur finden würde…”, dann solltest du darüber nachdenken, eine DAM zu besorgen. Es handelt sich um ein Speicherungs- und Verwaltungssystem für digitale Bestände. Es kann die Produktion erheblich beschleunigen und gewährleisten, dass du die am besten geeignete Datei für deine Projekte verwendest.

The Digital Project Manager ist Mehr zu den Features und Funktionalitäten voner-unterstützt. Wenn du durch Links auf unserer Website klickst, erhalten wir möglicherweise eine Provision. Mehr erfahren.
Brauche ich einen Digital Asset Manager?
Ich werde diese Frage mit drei weiteren Fragen beantworten.
Managst du kreative Teams?
Arbeitest du in einem dezentralen Team?
Arbeitest du mit mehreren Anbietern, Kunden oder Partnern zusammen?
Wenn du eine dieser drei Fragen mit “Ja” beantwortet hast, kannst du wahrscheinlich von der Digital Asset Management Software profitieren. Hier sind einige der Vorteile, die sie bieten kann:+

Projektmanagement Anwendungen Vergleichskriterien
Wie kann ich DAM-Software auswerten? Hier ist eine Übersicht über meine Überlegungen:
- Benutzeroberfläche (UI): Bietet es übersichtliche Anzeigen und intuitive Navigation? Dies ist besonders wichtig, wenn dezentrale Teams und mehrere Abteilungen in der Lage sein müssen, das Tool einfach zu bedienen.
- Benutzerfreundlichkeit: Ist es einfach zu erlernen und zu bedienen? Software mit besseren Tutorials, Knowledge Centern und Kundensupport erhält eine höhere Punktzahl.
- Merkmale & Funktionalität: Wie viele der wichtigsten Merkmale und Funktionen bietet sie und wie leistungsfähig ist sie? In DAM-Software sind Funktionen wie durchsuchbare Datenbanken, Versionskontrolle, Prüf- und Genehmigungs-Workflows, Rechteverwaltung und berechtigungsbasierter Zugriff wichtig.
- Integrationen: Vorgefertigte Integrationen mit der Creative Suite von Adobe sind für viele Teams ideal. Ebenso bieten die besseren Tools eine Integration mit Projektmanagementsoftware, Content-Management-Systemen, Social-Media-Plattformen, Content-Delivery-Netzwerken, E-Commerce-Software und Analysetools.

Die Top 10 Digital Asset Management Software im Überblick
Wrike
Best for its digital asset management partners
Wrike is a work management platform that lets you manage digital assets in a single platform. Wrike connects directly with 400+ integration to help you centralize assets in a secure location, saving your team time and energy.
Wrike’s easy-to-use interface offers intuitive navigation with distinct Spaces, folders, and tasks, which you can fully customize to your team’s specific needs. Collaborate within and across teams in real time by sharing workflows, syncing calendars, and more.
Wrike offers a user-friendly experience with advanced customization capabilities. Plan, monitor, and manage project timelines using Kanban boards, drag-and-drop Gantt charts, or detailed dashboards. Gain access to advanced insights with a suite of analytics, resource management, and performance-reporting features.
Built with marketers in mind, Wrike has native integrations with all leading digital asset management (DAM) software providers, including MediaValet, Bynder, and Tenovos. Wrike also syncs seamlessly with Adobe Acrobat, Google, Dropbox, and 400 more popular tools, so you can manage digital assets without leaving the platform.
Wrike starts at $9.80 per user per month and is suitable for teams with five members or more. There is a 14-day free trial for paid plans.
Bynder
The best DAM to empower exceptional content experience at scale
Bynder is a digital asset management platform that lets you store your creative files and prevent content chaos from happening.
Why I picked Bynder: It provides cloud digital asset management delivered through a slick, clean interface. Bynder helps you create, find and use digital assets with streamlined collaboration and a focus on brand consistency across all markets and channels. Additionally, its Digital Asset Transformation (DAT) connects your current tech stack with the DAM so you can alter assets with features like resizing, focus, cropping, and removing asset backgrounds.
Just like DAT, many add-on modules complement this asset management platform. These include a brand guidelines module, creative workflow, analytics, content workflow and a video editing studio.
Bynder Standout Features & Integrations
Features include one central location to store all brand and campaign assets, direct assets available for users across the world, simplified file searching, built-in security controls such as two-factor authentication, user rights and access settings to protect your content, and digital asset transformation.
Integrations include Slack, Adobe Creative Cloud, Adobe Experience Manager, Sitecore, Sitefinity, BloomReach, Drupal 7, Drupal 8, WordPress, Okta, Google, Hootsuite, Microsoft Active Directory, Collect.io, Shutterstock, SDL Tridion, Templafy, and TYPO3.
If you think Bynder is a good fit for your brand, you can access its free trial and find out first hand if it helps your operation.
DemoUp Cliplister
Best digital asset management software for creating searchable digital libraries
DemoUp Cliplister is an advanced DAM software that provides users with an intuitive platform to store, organize, and share large amounts of digital files, such as images, videos, music, and documents.
It enables users to create searchable libraries of their digital assets that are accessible from any device. The software includes built-in metadata extraction capabilities to ensure accurate data capture and enhance organization. Additionally, it leverages machine learning algorithms to automatically detect objects in images and videos for more efficient tagging and classification.
DemoUp Cliplister’s UI customization options let users customize the look and feel of their dashboard. They can choose from different color schemes, layouts, and fonts to create an interface that is tailored to their needs or preferences, providing users with complete control over how they interact with their digital assets. The platform makes it easy to collaborate with colleagues on projects as well as automate mundane tasks such as data entry or transcoding. The platform’s automation features allow users to create workflows for repetitive operations so they can focus on the more important tasks at hand. In addition, its collaboration tools enable teams to share files, review content, comment on drafts, assign tasks, and monitor progress in real-time.
DemoUp Cliplister provides users with secure access control options so they can keep their digital assets safe from unauthorized access or manipulation. Its drag-and-drop interface makes it simple to upload files from a computer or any other external storage device without having to worry about compatibility issues or file size limits. The software has built-in analytics tools that allow users to track usage patterns over time and identify areas where improvements may be needed.
Acquia DAM (Widen)
Best digital asset management software for configuration and customization
Acquia DAM (Widen) is a really useful tool to that serves as a central foundation to organize, share, and distribute your brand assets and product content across the web.
Why I picked Acquia DAM: Something notable about this tool is its powerful search functionality and flexible metadata models. In this sense, Acquia DAM stands out in our features and functionality evaluation, where searchability and flexibility reign supreme. And in addition to using metadata to classify your assets, you can also assign different roles and permissions to different user groups to control access levels.
It's worth mentioning that you can use this tool as a standalone digital asset management tool or build it out into a larger management system. In addition to the core DAM offering, several add-on applications are available to construct your brand management, marketing resource management, or product information management system that works for your use case. For example, you can use Entries to assemble product content for e-commerce distribution, or Portals to share curated collections within branded webpages. You could also leverage Templates to build localized ads and brochures or use their Workflow add-on to manage work-in-process review and approval.
Acquia DAM Standout Features & Integrations
Features include hi-res previews, version control, asset history, predictive search, metadata keyword search, content syndication, channel portals, and time-based access to assets.
Integrations include Airtable, Clarifai, Asana, Box, Salesforce, OneDrive, Slack, Wrike, and Shutterstock. You can also find partner integrations from Adobe Creative Cloud, Enwove, Hootsuite, Modus, and Mediafly.
Acquia DAM has plans for standard and enterprise DAM solutions and a DAM+PIM offering.
Brandfolder
Best digital asset management software for enterprise usability and adoption
Founded in 2012 and acquired by Smartsheet in 2020, Brandfolder is an industry leader in Digital Asset Management software.
Why I picked Brandfolder: It delivers a DAM software that is as intuitive for users as it is powerful for admins. You can easily store, manage, share, manipulate, and analyze assets across hundreds of formats, including 8K videos, documents, images, and 3D renderings. In addition to core DAM functionality, Brandfolder provides features to empower key stakeholders such as marketers, salespeople, franchise partners, agencies, and retailers with SmartCDN, collaborative workspaces, and self-serve asset templates.
These features free up already stretched-thin creative teams by giving users the ability to resize and reformat asset downloads on-demand, quickly create or customize content using pre-approved templates, and embed digital assets across the web that automatically update. Brandfolder’s proprietary AI/ML and analytics technology, Brand IntelligenceⓇ , can detect duplicate assets, extract brand-specific metadata, and auto-tag images for more powerful search capabilities and asset usage analytics.
Brandfolder Standout Features & Integrations
Features include AI-driven tagging and analytics, web-to-print, custom templates, content automation, multiple file format support, and guest upload so external partners can upload files without accessing the system.
Integrations include Adobe Creative Cloud, Microsoft Office 365, Slack, Highspot, Google Suite, Sitecore, Shopify, Hubspot, Contentful, Salesforce, Workfront, OKTA, WordPress, Seismic, Drupal 8, Hootsuite, Jira, Trello, Templafy, Wrike, SSO/SAML, and many more, accessible via Zapier.
With best-in-class time-to-value, services, support, security, and scalability Brandfolder enables brands around the world like Slack, TripAdvisor, Lyft, and P.F. Changs to create compelling brand experiences with unparalleled efficiency and speed.
Scaleflex
Best DAM for being MACH-certified
Scaleflex’s Filerobot is a GDPR-compliant Digital Asset Management platform that is software-agnostic and helps teams store, manage, optimize, share, and accelerate all digital and media assets.
Why I picked Scaleflex: If you handle a remote team, you'll be happy to know it offers a user interface in over 8 different languages! Also, custom permissions and user roles let everyone on the team enjoy a personalized solution.
This platform has management features that allow you to set rules and prevent having duplicated assets in the media library. Additionally, you can rollback to previous versions if someone uploaded the wrong item.
On the innovation front, their AI and machine learning allow bulk background removal, video transcoding and adaptive streaming, and auto-tagging for enriched search capabilities. Note: They have comprehensive documentation and in-house DAM experts who provide training to help you deploy faster.
Scaleflex Standout Features & Integrations
Features include an inline image editor with social media presets, duplicate management, versioning control, and media optimization.
Integrations include Adobe Creative Cloud, WordPress, Magento, Canva, Opencart, Kontent, Pabbly Connect, Sylius, Akeneo, Prismic, Zapier and they are always looking to expand their libraries. Your developers will be happy to know it offers headless APIs for custom integrations.
Scaleflex offers a free demo and customized pricing plans, allowing companies to scale as they grow.
Wedia
Best DAM for user and customer experience
Wedia is an enterprise digital asset management solution that helps you customize, manage, and deliver marketing assets more efficiently.
Why I picked Wedia: It helps you manage this complexity and convert their marketing visuals into sales by providing you with a central hub to manage, organize, securely share and repurpose their digital assets and media files, whatever the format, and according to your specific organization and business expectations.
Wedia Standout Features & Integrations
Features include advanced indexing, editable metadata, full text search, AI auto tags, AI metadata extraction, watermarking, share links for external parties, and asset reformatting.
Integrations include a variety of social networks, applications, and professional software, such as Adobe Photoshop, Illustrator, and InDesign, Akamai, Google Analytics, Office 365 Suite, Okta, Onelogin, and Shutterstock.
Wedia pricing is available upon request. They offer a free demo.
Brightspot
Best for its content filters and recent search history
Brightspot is a powerful DAM platform that helps companies manage their digital assets with ease. This allows users to access even more tools to create rich media experiences without leaving the platform.
Why I picked Brightspot: The software has an intuitive UI which makes it easy to use and switch between the sites that you are managing. It is also easy to upload individual files and bulk assets via its drag-and-drop interface. Once assets are uploaded, users can embed them in any content type using the WYSIWYG editor. It is highly customizable, so users can tailor the interface to fit their needs. Team members with different roles can access the parts of the UI relevant to them while still being able to collaborate on projects securely within the same workspace. All digital assets, including images, videos, documents, graphics, and webpages, are stored in a centralized library on a secure cloud platform.
The smart searching and filtering tool uses AI, allowing users to quickly find what they are looking for without going through endless amounts of data. They can use various filters, such as keywords or tags when searching for assets to get more relevant results tailored specifically to their needs. Brightspot allows for advanced analytics so that you can track how content is performing over time to make better decisions about future campaigns or strategies. This feature gives you insight into how your content is doing across different channels and helps identify improvement opportunities to maximize ROI from digital assets.
Brightspot Standout Features & Integrations
Features include video processing, media transcoding, bulk uploads, metadata tracking, drag-and-drop file organization, user permissions for security purposes, and asset tagging for easy searchability within the system.
Integrations include Adobe Stock, AP Images, Apple News, AWS Elemental, Coral, Getty Images, FB, Google Drive, Hubspot, Marketo, and Shopify.
Filecamp
Best digital asset management software for it customizing options
Filecamp is a digital asset management platform that helps marketing professionals get more value from their creative assets.
Why I picked Filecamp: It lets you store all your images, videos, creative files, and presentations and easily find them, thanks to its powerful tagging functionality. You can upload files and folders, tag them manually or use the auto-tagging feature. Then, filter, sort, search, and download files in the original resolution or the one of your choosing.
If you are interested in your team collaborating on creative assets, Filecamp includes a proofing module where your team can engage in conversations around deliverables, suggest changes and go through approval workflows in a single place. Plus, you can do all this in a white-label product that you can make your own in a way only a few tools let you.
Filecamp Standout Features & Integrations
Features include auto-tagging, upload links that you can share with external people, custom thumbnails on assets, file proofing and approvals, granular access user permissions, and file collections.
Integrations are not a part of the platform at the moment.
Filecamp is great if you need a white-label platform that can store all your files and requires little training. You can try out their professional plan from the website.
MediaValet
Best DAM software for marketing & creative teams
MediaValet is a digital asset management solution that helps organizations easily manage, find, and share their high-value digital assets (source, WIP, and final). As a cloud-based DAM available from anywhere, it helps teams improve their productivity, increase asset ROI and drive revenue growth.
Advanced search and tagging features enable users to pinpoint what they need in seconds. Artificial intelligence automatically tags photos and documents with object, text and color recognition, making them instantly discoverable on upload. For video content, Audio/Video Intelligence automatically generates metadata tags for people, objects, text, and spoken word – it can even generate captions in over 70 languages, making video content more accessible.
With unlimited users and administrators included in enterprise subscriptions, MediaValet allows teams worldwide to scale quickly and cost-effectively. Plus, unlimited training and support ensures that all users are confident using the system and can maximize its value.
Delivering the highest level of security and scalability, MediaValet is trusted by many of the world's largest and most respected brands, such as the Jane Goodall Institute, Experian, and Brand USA.
Mediavalet integrates with Wrike, Workfront, Slack, OKTA, Active Directory, WordPress. Drupal 8, Adobe Creative Cloud, Sharepoint, Office 365, Hootsuite, and more.
Pricing is available upon request.
Die beste Vergleichstabelle für Digital Asset Management-Software
Tool | Free Option | Price | ||
---|---|---|---|---|
1 | Wrike Best for its digital asset management partners | Free plan available | From $9.80/user/month | Visit Website |
2 | Bynder The best DAM to empower exceptional content experience at scale | Demo Available | Pricing upon request | Visit Website |
3 | DemoUp Cliplister Best digital asset management software for creating searchable digital libraries | A free trial is currently unavailable | Pricing is available upon request | Visit Website |
4 | Acquia DAM (Widen) Best digital asset management software for configuration and customization | Demo available | Pricing available upon request | Visit Website |
5 | Brandfolder Best digital asset management software for enterprise usability and adoption | Free demo available | Pricing upon request | Visit Website |
6 | Scaleflex Best DAM for being MACH-certified | 14-day free trial | Pricing upon request | Visit Website |
7 | Wedia Best DAM for user and customer experience | Free demo available | Pricing upon request | Visit Website |
8 | Brightspot Best for its content filters and recent search history | 30-day free trial | Available upon request | Visit Website |
9 | Filecamp Best digital asset management software for it customizing options | 30-day free trial | From $29/ month | Visit Website |
10 | MediaValet Best DAM software for marketing & creative teams | Free demo | Custom Pricing | Visit Website |
Kostenlose Digital Asset Management Software
Mehrere DAM-Softwareunternehmen bieten eine kostenlose Version der Software mit einigen eingeschränkten Funktionen an. Hier ist eine kurze Liste von DAM-Software, die du kostenlos testen kannst.
Mehr Digital Asset Management Software
Es gibt noch ein paar weitere DAM-Optionen, die ich noch nicht gründlich getestet habe, aber schau dir diese an, wenn die oben genannten nicht den gewünschten Ergebnisbeitrag liefern:
- Canto
Best digital asset management system for sharing files with external parties
- Amplifi.io
Best digital asset management system for product manufacturers
- MarcomCentral
Best DAM for AI-assisted tagging of assets.
- Libris
Best DAM vendor for custom solutions
- Sesimi
Best DAM for local area marketing and creative automation
- MediaBeacon
Best digital asset management software for scaling teams and large organizations
- Swivle DAM
Best digital asset management software for small businesses and freelancers
- Eagle App
Best DAM to organize your design project files
- monday.com
Best digital asset manager with workflow automation and collaboration
- ClickUp
Best integrations with file storage and DAM platforms for your projects
Möchtest du die Optionen eingrenzen?
Dieses Tool ist ziemlich nützlich. In Zusammenarbeit mit Crozdesk haben wir uns bemüht, dir Zugang zu dem “Software-Finder” zu geben.
Wenn du einige der Details über dein Projekt und die Funktionen, die du in einem Projektmanagement-Tool suchst, eingibst, wird eine Liste von Tools erstellt, die deinen Präferenzen entsprechen. Du gibst deine E-Mail an das Team weiter und es schickt dir einen nützlichen PDF-Leitfaden mit einer Zusammenfassung deiner besten Übereinstimmungen.
Welche ist deine Lieblings-Software zur Verwaltung von digitalen Daten?
In der heutigen Zeit ist die Verwaltung digitaler Inhalte ein wichtiger Bestandteil bei der Projektverwaltung. Die oben genannten sind einige Vorschläge, aber, wie immer, keine vollständige Liste. Welche Tools oder Software nutzt du für das kreative Projektmanagement? Ich würde mich freuen, deine Vorschläge in den Kommentaren zu sehen.