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Die beste Digital Asset Management Software 2022

Übersicht zum Thema Digital Asset Management Software

  1. Bynder

    Bynder’s digital asset management platform helps you conquer the content chaos

  2. Widen Collective

    Best digital asset management software for configuration and customization

  3. Brandfolder

    Best digital asset management software for enterprise usability and adoption

  4. Scaleflex

    A Modern, MACH-certified Digital Asset Management Platform

  5. MediaValet

    Best DAM software for marketing & creative teams

  6. monday.com

    Best digital asset manager with workflow automation and collaboration

  7. Filecamp

    Best cloud-based digital asset management software

  8. Canto

    Best digital asset management system for images

  9. Amplifi.io

    Best digital asset management system for product manufacturers

  10. Wedia

    Best DAM for user and customer experience

Die Digital Asset Management Software ermöglicht es Benutzern, Dateien zu speichern und zu organisieren und ihre Vermögenswerte vor unbefugtem Zugriff zu schützen. DAM-Software kann den Arbeitsablauf bei Projekten verbessern und bei allgemeinen Projektherausforderungen helfen. Alle deine Dateien befinden sich an einem Ort und du brauchst nicht mehr stundenlang nach dem einen Bild zu suchen, das in den Nischen der Festplatte verschwunden ist.

Nachfolgend findest du eine Übersicht zu den einzelnen Digital Asset Management Programmen mit Screenshots, Funktionsüberblick, Preisen und unserer Bewertung.

Digital Asset Management FAQ

Hier geht es um die grundlegenden Aspekte von Digital Media Asset Management Software, wie z.B. was diese Software ausmacht und wofür du sie verwenden kannst.

Was ist Digital Asset Management?

Digital Asset Management ist ein Verzeichnis von digitalen Ressourcen – man stelle sich vor, es ist ein Online-Dateisystem. Ein DAM verbessert die Flexibilität, Kontrolle und den Datenzugriff zwischen Organisationen, Unternehmen, Abteilungen, Kunden und Partnern in Bezug auf digitale Ressourcen.

Was ist ein digitales Asset?

Ein Digital Asset ist eine “Sache”, die du online nutzen und darauf zugreifen kannst. Dazu gehören unter anderem Fotos, Videos, Markenartikel, eBooks, Logos, Illustrationen, Animationen, Präsentationen, Tabellenkalkulationen, Word-Dokumente, E-Mails – es ist alles möglich, was digital ist und Metadaten enthält.

Was ist ein Digital Asset Management System?

Das Digital Asset Management System vereinfacht den Prozess der Datenspeicherung, -freigabe und -verfolgung von digitalen Inhalten erheblich. Die zentrale Bibliothek zum Speichern und Freigeben digitaler Assets ermöglicht es den Benutzern, auf die benötigten Dokumente zuzugreifen, egal wo auf Erden sie sich befinden – ohne mit einem Onsite-Server verbunden zu sein.

Warum ist Digital Asset Management wichtig?

Die DAM-Software ermöglicht es Projektmanagern, Kundeninhalte zu organisieren und darauf zuzugreifen. Alle deine Assets sind in einer einzigen Bibliothek gespeichert, so dass du an deinem Schreibtisch, in der Warteschlange im Café oder auf dem Weg zu einem Meeting darauf zugreifen kannst.8

Wer nutzt Digital Asset Management Software?

Werbeagenturen, kreative Teams, gemeinnützige Organisationen und E-Commerce-Unternehmen sind nur einige Beispiele für Unternehmen, die ein DAM einsetzen könnten. Freiberufliche Kreative wie Fotografen und Designer nutzen oft das personalisierte Digital Asset Management zum Speichern, Teilen und Organisieren ihrer Dateien. Alles, was digital ist und Metadaten enthält, ist ein digitaler Wert. Jeder, dessen Auftrag oder Projekt die häufige Nutzung digitaler Medien oder Dateien beinhaltet in der Regel die Verwendung einer DAM.

Welche Möglichkeiten bietet die Digital Asset Management Software?

Die Digital Asset Management Software speichert digitale Assets in einer zentralen Bibliothek. Die meisten DAMs bieten zusätzliche Funktionen wie das automatische Hinzufügen von Metadaten-Tags, das Erstellen von Smart Albums und das Verfolgen von Asset-Lizenzen. Die Digital Asset Management Software läuft in der Regel sowohl auf Mac als auch auf Windows.

Nicht auf der Suche nach Digital Asset Management Software? Hier findest du unsere anderen Auflistungen von Top-Software zur Verwaltung von Teams, Ressourcen und Projekten:

  1. Du hast Probleme, alle deine digitalen Projekte im Griff zu behalten? Mit unseren Empfehlungen zur Projektplanung kannst du die Übersichtlichkeit bewahren.
  2. Die Leitung großer Teams kann Kopfschmerzen bereiten. Mit unseren Empfehlungen zur Ressourcenplanung wird sichergestellt, dass jeder das bekommt, was er braucht.
  3. Fokussiere dich auf das Wesentliche und erlebe jeden Tag mehr, indem du einen Blick auf unsere Produktivitäts-App-Reviews wirfst.

Anhand dieser Liste kannst du die beste Digital Asset Management Software (oft auch als DAM bezeichnet) schnell und unkompliziert vergleichen und bewerten.

Wenn du dich irgendwann mal dabei erwischt hast, dass du denkst: “Ich glaube, wir hatten diese Datei vor einem Jahr oder so. Wir könnten sie für dieses Projekt nutzen – wenn ich sie nur finden würde…”, dann solltest du darüber nachdenken, eine DAM zu besorgen. Es handelt sich um ein Speicherungs- und Verwaltungssystem für digitale Bestände. Es kann die Produktion erheblich beschleunigen und gewährleisten, dass du die am besten geeignete Datei für deine Projekte verwendest.

Digital Asset Management Software Logo Soup

The Digital Project Manager ist Mehr zu den Features und Funktionalitäten voner-unterstützt. Wenn du durch Links auf unserer Website klickst, erhalten wir möglicherweise eine Provision. Mehr erfahren.

Brauche ich einen Digital Asset Manager?

Ich werde diese Frage mit drei weiteren Fragen beantworten.

Managst du kreative Teams?

Arbeitest du in einem dezentralen Team?

Arbeitest du mit mehreren Anbietern, Kunden oder Partnern zusammen?

Wenn du eine dieser drei Fragen mit “Ja” beantwortet hast, kannst du wahrscheinlich von der Digital Asset Management Software profitieren. Hier sind einige der Vorteile, die sie bieten kann:+

A graphic showing the 3 benefits of digital asset management software: 1. everyone can access the same file versions, 2. you can refer to version history and track versions, 3. you can use metadata to organize and locate assets

Projektmanagement Anwendungen Vergleichskriterien

Wie kann ich DAM-Software auswerten? Hier ist eine Übersicht über meine Überlegungen:

  1. Benutzeroberfläche (UI): Bietet es übersichtliche Anzeigen und intuitive Navigation? Dies ist besonders wichtig, wenn dezentrale Teams und mehrere Abteilungen in der Lage sein müssen, das Tool einfach zu bedienen.
  2. Benutzerfreundlichkeit: Ist es einfach zu erlernen und zu bedienen? Software mit besseren Tutorials, Knowledge Centern und Kundensupport erhält eine höhere Punktzahl.
  3. Merkmale & Funktionalität: Wie viele der wichtigsten Merkmale und Funktionen bietet sie und wie leistungsfähig ist sie? In DAM-Software sind Funktionen wie durchsuchbare Datenbanken, Versionskontrolle, Prüf- und Genehmigungs-Workflows, Rechteverwaltung und berechtigungsbasierter Zugriff wichtig.
  4. Integrationen: Vorgefertigte Integrationen mit der Creative Suite von Adobe sind für viele Teams ideal. Ebenso bieten die besseren Tools eine Integration mit Projektmanagementsoftware, Content-Management-Systemen, Social-Media-Plattformen, Content-Delivery-Netzwerken, E-Commerce-Software und Analysetools.
Help Desk Software Featured Graphic

Die Top 10 Digital Asset Management Software im Überblick

1

Bynder

Bynder’s digital asset management platform helps you conquer the content chaos

A Leader by The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022 report.

Bynder helps you create, find and use digital assets with streamlined collaboration and a focus on brand consistency across all markets and channels. It provides cloud digital asset management delivered through a slick, clean interface. Features include one central location to store all brand and campaign assets, direct asset available for users across the world, simplified file searching, built-in security controls such as two-factor authentication, user rights and access settings to protect your content, and more.

Bynder scores high in the Features and Functionality section of our evaluation criteria specifically because they have great support for a variety of file types, browser integration is pristine, user-friendliness for the dissemination of brand guidelines, and many more top-notch capabilities.

Integrations include Slack, Adobe Creative Cloud, Adobe Experience Manager, Sitecore, Sitefinity, BloomReach, Drupal 7, Drupal 8, WordPress, Okta, Google, Hootsuite, Microsoft Active Directory, Collect.io, Shutterstock, SDL Tridion, Templafy, and TYPO3.

The only cons to note are that parts of the interface are a bit cumbersome or clumsy and more customizability options would be helpful for large-scale projects.

Bynder offers customized pricing based on request and has a free trial and/or a free demo.

Free trial

Pricing upon request

2

Widen Collective

Best digital asset management software for configuration and customization

Widen Collective is a really useful tool to organize, share, and distribute your brand assets and product content across the web. In the end, it helps empower your marketers, salespeople, and partners to get the content they need on demand.

Something notable about this tool is its powerful search functionality and flexible metadata models. In this sense, Widen Collective stands out in our features and functionality evaluation, where searchability and flexibility reign supreme. And in addition to using metadata to classify your assets, you can also assign different roles and permissions to different user groups to control access levels.

You don't see this in every digital asset manager, but in Widen Collective you'll find an analytics feature. This means you can understand who is using your content, which can in turn inform more effective creative deliverables.

It's worth mentioning that you could use this tool as a standalone digital asset management tool or you could build it out into a larger management system. In addition to the core DAM offering (Widen Assets and Insights), several add-on applications are available to construct your brand management, marketing resource management, or product information management system that works for your use case. For example, you can use Entries to assemble product content for e-commerce distribution, or Portals to share curated collections within branded webpages. You could also leverage Templates to build localized ads and brochures or use their Workflow add-on to manage work-in-process review and approval.

The Widen Collective integrates with dozens of platforms spanning content management, project management, marketing automation, customer relationship management, social media, sales enablement, and more.

Widen offers pricing upon request.

From $20,000/year

3

Brandfolder

Best digital asset management software for enterprise usability and adoption

Founded in 2012 and acquired by Smartsheet in 2020, Brandfolder is an industry leader in Digital Asset Management software.

Brandfolder delivers a DAM software that is as intuitive for users as it is powerful for admins. Easily store, manage, share, manipulate, and analyze assets across hundreds of formats including 8K video, documents, images, and 3D renderings with little to no training. In addition to core DAM functionality, Brandfolder provides robust features to empower key stakeholders such as marketers, salespeople, franchise partners, agencies, and retailers with SmartCDN, collaborative workspaces, and self-serve asset templates.

These features free up already stretched-thin creative teams by giving users the ability to resize and reformat asset downloads on-demand, quickly create or customize content using pre-approved templates, and embed digital assets across the web that automatically update. Brandfolder’s proprietary AI/ML and analytics technology, Brand Intelligence, can detect duplicate assets, extract brand-specific metadata, and auto-tag images for more powerful search capabilities and asset usage analytics.

The recent acquisition by Smartsheet has led to deeper integrations with the leading collaborative work management system to level up marketing and creative production with powerful automations, reporting, and workflow capabilities. Additional integrations include Adobe Creative Cloud, Microsoft Office 365, Slack, Highspot, Google Suite, Sitecore, Shopify, Hubspot, Contentful, Salesforce, Workfront, OKTA, WordPress, Seismic, Drupal 8, Hootsuite, Jira, Trello, Templafy, Wrike, SSO/SAML, and many more, accessible via Zapier.

With best-in-class time-to-value, services, support, security, and scalability Brandfolder enables brands around the world like Slack, TripAdvisor, Lyft, and P.F. Changs to create compelling brand experiences with unparalleled efficiency and speed.

Brandfolder offers pricing upon request and has a free demo.

Free demo

Custom pricing

4

Scaleflex

A Modern, MACH-certified Digital Asset Management Platform

Scaleflex’s Filerobot is a GDPR-compliant Digital Asset Management platform that is software-agnostic and helps teams store, manage, optimize, share, and accelerate all digital and media assets. If you handle a remote team, you'll be happy to know it offers a user interface in over 8 different languages!

Among its features are an inline image editor with social media presets, duplicate management, versioning control, and media optimization. Also, you can set custom permissions and user roles, and have your team collaborate and share internally and with external partners.

On the innovation front, their AI and machine learning allow bulk background removal, video transcoding and adaptive streaming, and auto-tagging for enriched search capabilities.

Note: They have comprehensive documentation and in-house DAM experts who provide training to help you deploy faster.

Integrations include Adobe Creative Cloud, WordPress, Magento, Canva, Opencart, Kontent, Pabbly Connect, Sylius, Akeneo, Prismic, Zapier and they are always looking to expand their libraries. Your developers will be happy to know it offers headless APIs for custom integrations.

Scaleflex offers a free demo and customized pricing plans, allowing companies to scale as they grow.

Custom Pricing

5

MediaValet

Best DAM software for marketing & creative teams

MediaValet is a digital asset management solution that helps organizations easily manage, find, and share their high-value digital assets (source, WIP, and final). As a cloud-based DAM available from anywhere, it helps teams improve their productivity, increase asset ROI and drive revenue growth.

Advanced search and tagging features enable users to pinpoint what they need in seconds. Artificial intelligence automatically tags photos and documents with object, text and color recognition, making them instantly discoverable on upload. For video content, Audio/Video Intelligence automatically generates metadata tags for people, objects, text, and spoken word – it can even generate captions in over 70 languages, making video content more accessible.

With unlimited users and administrators included in enterprise subscriptions, MediaValet allows teams worldwide to scale quickly and cost-effectively. Plus, unlimited training and support ensures that all users are confident using the system and can maximize its value.

Delivering the highest level of security and scalability, MediaValet is trusted by many of the world's largest and most respected brands, such as the Jane Goodall Institute, Experian, and Brand USA.

Mediavalet integrates with Wrike, Workfront, Slack, OKTA, Active Directory, WordPress. Drupal 8, Adobe Creative Cloud, Sharepoint, Office 365, Hootsuite, and more.

Pricing is available upon request.

Free demo

Custom Pricing

6

monday.com

Best digital asset manager with workflow automation and collaboration

monday.com is a great digital asset management software because of the way the tool has done away with a lot of the trimmings of typical digital content management tools and focused on simple, visually intuitive layouts that help clarify the sequence of work for any marketing team.

monday.com allows you to allocate & prioritize tasks, use various views in order to see where everything stands, and track multiple projects using dashboards that provide high-level insights in a visual and intuitive way. It has client management capabilities that let you do everything from setting up automatic reminders, due date notifications, and assign members of your creative team to new tasks automatically. The platform also provides powerful and customizable notifications and automation so you and your team can focus on what's important.

With monday.com you can plan, manage and track your budgets in an intuitive interface. You can track expenses, income, their dates, and attach needed files to each item. And thanks to the various columns, you can filter items by many different variables such as status, people, text, time, location and others. Formula columns are also available.

While monday.com doesn’t offer traditional automated reporting, it is built to show the big picture at a glance to help you analyze various aspects of your projects and processes.

monday.com’s integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible via Zapier.

monday.com costs from $6/user/month and comes with a free 14-day trial. They offer a free plan for up to 2 users.

14-day free trial

From $10/user/month

7

Filecamp

Best cloud-based digital asset management software

Filecamp is a digital asset management platform where you can store all your images, videos, creative files, and presentations and easily find them, thanks to its powerful tagging functionality.

This robust platform was created to help you manage and control how your images are used. Therefore, you can upload files and folders, tag them manually or use the auto-tagging feature, filter, sort, search, and download files in the original resolution or the one of your choosing.

If you are interested in your team collaborating on creative assets, Filecamp includes a proofing module where your team can engage in conversations around deliverables, suggest changes and go through approval workflows in a single place. Plus, you can do all this in a white-label product that you can make your own in a way only a few tools let you.

Filecamp allows you to have unlimited users in all plans and starts at $29/month. You can buy additional storage for your plan on-demand and test the tool with their 30-day free trial.

30-day free trial

From $29/ month

8

Canto

Best digital asset management system for images

Canto helps to organize all visual content with a digital asset management system that emphasizes ease of use and collaboration. Robust search mechanics, smart sharing between different groups of stakeholders, and ample support (online tutorials or customer helpline) are just a few of the features they offer.

The flexibility of deployment and implementation are just a few of the reasons Canto scored so highly in the Usability evaluation criteria section. Overall, the software was pleasurable to navigate, easy to tune into and customize to individual use cases, and welcoming to new users.

Integrations include Box, Google products, Dropbox, Drupal, Egnyte, Facebook, Adobe Creative Cloud, Mailchimp, Pinterest, Slack, Twitter, TYPO3, Vimeo, WordPress, YouTube, and more.

A minor grip was the amount of data required to satisfy upload forms, which became a bit tiresome. Additionally, the loading of preview images tends to lag quite a bit.

Canto Digital Asset Management offers a quote-based plan upon request and has a 15-day free trial.

15 days free trial

Pricing upon request

9

Amplifi.io

Best digital asset management system for product manufacturers

Amplifi.io is a cloud-based Digital Asset Management hub featuring centralized and organized content, automatic indexing and grouping of items, an intuitive media portal for teams and clients, online automated commerce support, single-sign-on capabilities, and much more.

The ample self-help resources supplied within Amplifi.io have the potential to significantly reduced the number of phone calls and emails the content/marketing team receives about gaining access to assets, making this app a standout in our Usability evaluation criteria segment.

Available software integrations include Google Drive, Google Analytics, Shopify, and Magento.

More third-party integration options would make Amplifi.io a more competitive choice amongst DAM software. Tagging and analytic features could likewise be updated and improved.

Amplifi.io costs from $12,000/year and offers a free demo.

Free demo

From $12,000/year

10

Wedia

Best DAM for user and customer experience

Wedia is a provider of Digital Asset Management software solutions for large organizations.

They need to produce and manage an ever-growing number of diverse assets that must be rendered in hundreds of variations (size, quality, format, crop). They face external regulatory compliance, third-party licensing compliance, and intrinsic brand consistency issues that constrain their marketing and communication functions. They must deal with multiple technical challenges

resulting from heterogeneous tools and legacy software solutions that produce, manage and consume content and rich media. And above all, they need to adapt and distribute these visuals over multiple channels, physical or digital, all with a single objective: to continuously improve the effectiveness of these visuals and the user experience they help

create.

Wedia helps its clients manage this complexity and convert their marketing visuals into sales by providing them with a central hub to manage, organize, securely share and repurpose their digital assets and media files, whatever the format, and according to their specific organization and business expectations.

Wedia pricing is available upon request. They offer a free demo.

Free demo

Pricing upon request

Die beste Vergleichstabelle für Digital Asset Management-Software

Tool Free Option Price
1
Bynder

Bynder’s digital asset management platform helps you conquer the content chaos

Free trial

Pricing upon request Visit Website
2
Widen Collective

Best digital asset management software for configuration and customization

Not available

From $20,000/year Visit Website
3
Brandfolder

Best digital asset management software for enterprise usability and adoption

Free demo

Custom pricing Visit Website
4
Scaleflex

A Modern, MACH-certified Digital Asset Management Platform

Not available

Custom Pricing Visit Website
5
MediaValet

Best DAM software for marketing & creative teams

Free demo

Custom Pricing Visit Website
6
monday.com

Best digital asset manager with workflow automation and collaboration

14-day free trial

From $10/user/month Visit Website
7
Filecamp

Best cloud-based digital asset management software

30-day free trial

From $29/ month Visit Website
8
Canto

Best digital asset management system for images

15 days free trial

Pricing upon request Visit Website
9
Amplifi.io

Best digital asset management system for product manufacturers

Free demo

From $12,000/year Visit Website
10
Wedia

Best DAM for user and customer experience

Free demo

Pricing upon request Visit Website

Kostenlose Digital Asset Management Software

Mehrere DAM-Softwareunternehmen bieten eine kostenlose Version der Software mit einigen eingeschränkten Funktionen an. Hier ist eine kurze Liste von DAM-Software, die du kostenlos testen kannst.

  1. ResourceSpace
  2. Pimcore
  3. Wrike

Mehr Digital Asset Management Software

Es gibt noch ein paar weitere DAM-Optionen, die ich noch nicht gründlich getestet habe, aber schau dir diese an, wenn die oben genannten nicht den gewünschten Ergebnisbeitrag liefern:

  1. MarcomCentral

    Best DAM for AI-assisted tagging of assets.

  2. MediaBeacon

    Best digital asset management software for scaling teams and large organizations

  3. Sesimi

    Best DAM for local area marketing and creative automation

  4. Libris

    Best DAM vendor for custom solutions

  5. Swivle DAM

    Best digital asset management software for small businesses and freelancers

  6. Eagle App

    Best DAM to organize your design project files

  7. ClickUp

    Best integrations with file storage and DAM platforms for your projects

  8. Smartsheet

    Best digital asset manager with project management and collaboration

  9. Wrike

    Best for its digital asset management partners

Möchtest du die Optionen eingrenzen?

Dieses Tool ist ziemlich nützlich. In Zusammenarbeit mit Crozdesk haben wir uns bemüht, dir Zugang zu dem “Software-Finder” zu geben.

Wenn du einige der Details über dein Projekt und die Funktionen, die du in einem Projektmanagement-Tool suchst, eingibst, wird eine Liste von Tools erstellt, die deinen Präferenzen entsprechen. Du gibst deine E-Mail an das Team weiter und es schickt dir einen nützlichen PDF-Leitfaden mit einer Zusammenfassung deiner besten Übereinstimmungen.

Welche ist deine Lieblings-Software zur Verwaltung von digitalen Daten?

In der heutigen Zeit ist die Verwaltung digitaler Inhalte ein wichtiger Bestandteil bei der Projektverwaltung. Die oben genannten sind einige Vorschläge, aber, wie immer, keine vollständige Liste. Welche Tools oder Software nutzt du für das kreative Projektmanagement? Ich würde mich freuen, deine Vorschläge in den Kommentaren zu sehen.

By Ben Aston

Ich bin Ben Aston. Ich bin ein digitaler Projektmanager. Seit über 10 Jahren bin ich in der Branche tätig und arbeite in Großbritannien bei den renommiertesten Londoner Medienagenturen wie Dare, Wunderman, Lowe und DDB. Ich habe alles Mögliche realisiert, von viralen Videos über CMS', Flash-Spiele, Bannerwerbung und eCRM bis hin zu E-Commerce-Seiten. Ich hatte das große Glück, für eine Vielzahl von großen Unternehmen zu arbeiten: Automobilmarken wie Land Rover, Volkswagen und Honda, Energieversorger wie BT, British Gas und Exxon, FMCG-Marken wie Unilever und Marken aus der Unterhaltungselektronik wie Sony.

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