10 Migliori Strumenti di BI per Prendere Decisioni Migliori nel 2026

Adobe Customer Journey Analytics is a business intelligence tool that lets you analyze and visualize customer journeys across multiple channels using real-time data, customizable dashboards, and advanced analytics features.

Who Is Adobe Customer Journey Analytics Best For?

Marketing and analytics teams at large enterprises who need to analyze complex, multi-channel customer journeys.

Why I Picked Adobe Customer Journey Analytics

I picked Adobe Customer Journey Analytics as one of the best because I can map customer journeys across web, mobile, and offline channels in real time. I use its visual flow analysis to see how users move between touchpoints and spot drop-off points instantly. My team relies on its unified data model to blend data from multiple sources, so we always have a complete view of the customer experience.

Adobe Customer Journey Analytics Key Features

• Customizable dashboards: Build interactive dashboards to visualize and share key metrics with your team.
• Advanced segmentation: Create granular audience segments based on behavior, demographics, or custom criteria.
• Scheduled reporting: Automate report delivery to stakeholders on a set schedule.
• Data connectors: Import and unify data from CRM, ecommerce, and other external systems.

Adobe Customer Journey Analytics Integrations

Adobe Customer Journey Analytics offers native integrations with Adobe Experience Platform, Adobe Analytics, Adobe Target, Adobe Audience Manager, and Adobe Campaign. It also provides an API for custom integrations and supports connections to external data sources through Adobe Experience Platform connectors.

Zoho Analytics is a great business intelligence tool for small businesses, given their large feature set, simple interface, and affordable pricing for a small number of users. For one tour operator managing 17 multi-day trips, Zoho Analytics proved invaluable: “I have used Zoho Analytics to monitor guide performance, guest ratings and trip logistics on all our 17 multi-day tours. Zoho Analytics assisted me in revealing the trends of guest behavior and trip flow in the rural areas. It allowed us to reduce overtime by monitoring inefficiencies that we could not see on spreadsheets.”

This tool lets you pull data from a wide range of sources and build out intuitive and functional reports in order to analyze the visualized data. AI assistant “Zia” will answer questions typed into a query box using the data collected, combined with machine learning and natural language processing technologies.

Zoho Analytics takes the prize for my favorite in features and functionality. While most of the software reviewed here can sport a robust BI system, Zoho goes above and beyond with features like their AI assistant, their focus on ease of collaboration, tons of third party integration options, and Android and iOS mobile apps.

A few minor cons for Zoho include that the SQL tutorials could be built out a little bit better. Additionally, the reporting pivot view/summaries would benefit from having an “OR” or “CONTAINS” command in order to better pull out the data that you need.

They have integrations with Zoho Analytics, SAlesforce CRM, Microsoft Dynamics CRM, Hubspot CRM, Mailchimp, Google Analytics, Bing Ads, Zoho Surveys, Survey Monkey, Facebook, TWitter, YouTube,QuickBooks, Xero, Shopify, Zendesk, and more.

Zoho Analytics starts from $24/month for 2 users and has a free 15-day trial.

Supermetrics is a powerful data integration tool that simplifies the collection and analysis of marketing data, making it an essential resource for business intelligence (BI). By enabling users to aggregate data from over 150 different sources, including major platforms like Google Ads, Facebook Ads, and LinkedIn Ads, Supermetrics ensures that businesses can compile comprehensive datasets for more informed decision-making. For example, Baris Zeren, CEO of Bookyourdata, explained how impactful the platform has been for his team: “Supermetrics has made reporting easier because it automatically pulls data on marketing and sales into one dashboard. It is unique in that it saved the team hours per week and provided us with a cohesive and consistent perspective on campaign efficacy.”

One of the standout features of Supermetrics as a BI tool is its automation capabilities. Users can set up automated data transfers, which ensure that their reports are always populated with the latest data without manual intervention. This automation extends to the scheduling of regular data imports,

Supermetrics also offers robust data transformation options. Users can filter, combine, and modify data before it reaches its final destination, allowing for customized reports that meet specific business requirements. These transformation capabilities are critical for BI, as they enable businesses to tailor their data to uncover precise insights and trends. The tool’s compatibility with leading BI platforms such as Google Data Studio and Power BI further enhances its utility, allowing for sophisticated data visualization and analysis.

Additionally, Supermetrics supports a wide array of integrations with various marketing and sales platforms, like Google Analytics, HubSpot, Shopify, and Salesforce, ensuring that all relevant data can be consolidated into a single source of truth.

For businesses eager to harness the power of data without the complexity of traditional BI tools, Coefficient offers a refreshing alternative. Designed to integrate easily with platforms like Google Sheets and Excel, it appeals to professionals across revenue operations, marketing, finance, and analytics. By simplifying data collection and reporting through AI-powered features, Coefficient addresses the challenge of making data-driven decisions accessible to all, regardless of technical expertise.

Why I Picked Coefficient

I picked Coefficient because it transforms the way you interact with data by integrating 100+ data sources directly into spreadsheets. This unique capability allows you to build live dashboards and generate insights without needing extensive technical skills. Additionally, features like the SQL query builder and pre-built dashboards enable your team to visualize data in real-time, making it easier to drive informed decisions. By automating data enrichment and reporting, Coefficient effectively reduces the time spent on manual data tasks, letting you focus on strategic initiatives.

Coefficient Key Features

In addition to its impressive integrations, I also found several other features that make Coefficient stand out:

• Import Agent: This feature allows you to connect to various data sources, bringing live data into your spreadsheets without manual input.
• API Agent: You can create custom connectors to integrate with unique data sources, ensuring your specific business needs are met.
• Browser Agent: This tool enables web scraping directly from your browser, allowing you to gather and analyze data from the web effortlessly.
• Automated Alerts: Stay informed with real-time updates via Slack or email, ensuring your team is always aware of critical data changes.

Coefficient Integrations

Integrations include Salesforce, QuickBooks, Snowflake, HubSpot, MySQL, Redshift, NetSuite, and more. An API is also available for custom integrations.

Tableau is a robust, scalable analytics platform with desktop, cloud, or on-site options. It boasts an interactive, visual analysis style and allows you to securely consume your data via browser, desktop, mobile, or embedded into any application. They offer over 900 learning resources, including over 100 training videos. For Gianluca Ferruggia, General Manager at DesignRush, Tableau’s impact was immediate: “Tableau transformed our unrefined data into graphic stories, its drag-and-drop dashboards changed the game by enabling us to see trends our spreadsheets were hiding.”

They excel in a specific area of the features and functions evaluations criteria section: flexibility. Tableau is easily scalable; offered by server, desktop and/or cloud; available on all device types, be it PC or smartphone; and they have free analytics resources for students, educators and smaller not-for-profits. Whatever your niche, you are sure to find something that fits.

Tableau can join with data collection systems like ServiceNow, Splunk, and Google Analytics. Other integrations, or “Technology Partners as they call them, include 0xdata, AIMMS, Aircloak, AllSight, Amazon Web Services, Astera, Axiomatics, Birst, Datawatch,

Element Analytics, Google Cloud Platform, IBM, Microsoft, and many, many more.

The pricing is a bit steep to begin with and costs go up at the end of the year long contract. Multi-year contracts are not available, so they got dinged in our value for cost section because of the high and shifting price schema, which can come across as predatory.

Tableau starts at $70/user/month and has a free 14-day trial.

Create easy-to-read reports and visual-oriented interactive dashboards that display data-rich actionable insight for defining business metrics, locating value, and discovering interconnectivity between tables. Resources and features include custom applications, embedded visualizations, data science workflows, the ability to host on Public Clouds (like AWS and GCP), and more. For Amit Chandak, Chief Analytics Officer at Kanerika Inc, Looker proved to be a powerful solution for client data challenges: “We used Looker to deliver real-time, trusted insights for a client struggling with fragmented data—once implemented, reporting speed improved by 50% and decision-making accelerated significantly thanks to clear, actionable dashboards.”

They offer a free interactive training course and many other tutorial-like resources, which is why I was able to score them so highly in the usability section of the evaluation criteria. Beneath the “Getting Started” tab, you’ll notice that they have plenty of self-help resources for viewing raw data, building tools, and developing models.

The downfall of this software is that writing the queries is not incredibly user friendly. On top of that, data analytics tasks take a significant amount of time to render and run queries. When it comes to big data, it may get sluggish.

They connect with databases from Redshift, Snowflake, BigQuery, as well as 50+ supported SQL dialects like Amazon Redshift, Google BigQuery, Snowflake, MySQL, Oracle, Amazon Athena, Amazon Aurora, and more.

Looker starts at $3,000/month for 10 users ($50/additional user) and has a free demo.

The Domo Business Cloud is a platform that lets you aggregate data from multiple sources and build custom workflow apps. Their features include dashboards and reporting, machine learning, predictive analytics, and external self-service reporting. For many organizations, Domo’s ability to step in when other tools fall short is a major advantage. Nicola Leiper, the Director and Head of Project Management at Espresso Translations, shared her experience: “Excel crashed and Domo rescued our largest customer relationship. Domo not only organized our data but saved our reputation and exposed some of the underperforming parts of our operations that cost us thousands.”

I like the focus that Domo places on your external relationships with vendors and other stakeholders. The name is Domo Everywhere, and it’s a feature that lets you build portals for your external partners. Therefore, they can analyze the data you decide to share with them on their own and draw their own insights.

Further, the data visualization boards are independent widgets that can be edited, filtered, and resized with a couple of clicks. Lastly, the platform allows you to set permissions on both internal and external users, regardless of the account (Domo or not Domo).

Domo integrates with external data sources through their 1000+ pre-built connectors, which include Shopify, Salesforce, Amazon S3, Adobe Analytics, Sharepoint, and Survey Monkey.

Domo has a free trial available, and prices can be quoted upon request.

A hybrid-cloud platform built to leverage all of your data together and make it available to you through interactive dashboards, self-service analytics, and/or white-labeled BI apps. They offer support, analytics, and reporting for business areas such as customer service measurables, digital marketing, finances, human resources, retail and eCommerce, IT analytics, and more.

As far as our usability and UI evaluation criteria expectations, I found that Sisense is easy to use, easy to instal and setup, and sports an intuitive interface and streamlined UX. The customer service team is responsive and adaptive so this would be a decent choice for companies with lower levels of technology experience who might need some extra assistance.

A few cons include that the marketing connector could be more robust. Also, some functions are so simplified that they get in the way, for example not having to write a query seems like a time saving mechanism until your needs don’t match their pre-existing data and you have to jump through hoops to find a creative solution to get what you need.

Use ODBC to connect directly to Sisense’s powerful back-end from any third party application you like, from Excel to popular data visualization and reporting tools. They also offer a marketplace for extensions and plug-ins that they or their partners provide for use. Some are available free and others are only available with a premium account.

Sisense offers custom pricing and has a free demo as well as a free trial.

ClicData is a data aggregation platform with over 250 connectors. This allows you to bring data from anywhere in the company. After, a data warehouse stores that information and makes it available for you to design real-time dashboards.

The last step is for you to design your dashboard. ClicData's dashboard designer has a drag-and-drop functionality that makes it easy to build your data visualizations. Add elements like annotations, Gauges, maps, audio, tables, and any graph you can think of. After that, you can embed your charts in a website, portal or ERP using its API.

Although the platform does not offer any out-of-the-box, prebuilt integrations, its API is available for your IT team to do it. The API enables integrated software to send information to ClicData as soon as it’s received, so you can always see real-time updated information.

ClicData paid plans start at $75/month and offer a 15-day free trial.

Visor is a workspace tool that connects to various SaaS applications, aiming to bring people together with data for a more collaborative work environment. It allows users to create custom views and visualizations of their nested Jira data, offering bi-directional integration with Jira for accurate and customizable sharing.

Visor operates as a workspace tool that enhances the functionality of SaaS applications by providing users with a unified view of their data. Visor also emphasizes secure sharing, featuring a straightforward drag-and-drop interface for ease of use. It additionally includes an advanced JQL importer and supports over 75 Jira field types, catering to a wide range of data management needs. 

Moreover, Visor facilitates collaboration and communication among team members, with features such as Gantt charts, roadmaps, and the ability to customize views with colors and conditional formatting. This can save time and improve the efficiency of project planning and reporting processes. 

Visor integrates with Salesforce, Jira, and HubSpot.

Pricing for Visor starts from $9/user/month.