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Avis sur Air : avantages, inconvénients, fonctionnalités et tarifs

Cluttered files, disorganized folders, missing assets – all symptoms of a disorganized collaborative workflow, and a major headache in the making. With the right digital asset management software, you can eliminate these factors completely, and Air is built to do just that. Designed for creative teams in marketing, advertising, and media industries, Air helps you organize and collaborate on digital content in cloud storage, streamlining asset management with intuitive features and robust collaboration tools.

In this review, I'll cover Air's features, pros and cons, use cases, integrations, and pricing so you can decide whether it’s suitable for your asset management needs.

Air Evaluation Summary

Centralize files, speeds search, controls access, and streamline approvals.
Rating
4.6 /5
Pricing
  • From $10/month (billed annually)
  • Free plan available

Pourquoi vous pouvez nous faire confiance

Air Overview

In my opinion, Air is a top choice for digital asset management, especially for creative marketing and media teams needing strong asset organization and collaboration tools that cover numerous file formats. It excels in user-friendly features and integrations, making it easy to manage assets across collaboration platforms. If your team is looking for seamless day-to-day use and efficient asset management, Air is definitely worth considering.

Is Air Right For Your Needs?

Who Would be a Good Fit for Air?

Air is ideal for creative teams in marketing, advertising, and social media. If your team wants to use Air to manage large volumes of digital assets, its intuitive interface, ease of use, and collaboration tools can simplify your workflow. The platform's asset organization features make it easy to keep digital content well structured, which is essential for working on multiple projects. It’s a great fit for teams that need to improve communication and asset accessibility.

  • Tech & Saas Companies

    Air gives tech teams a centralized hub to organize and scale their digital assets as their product output grows.

  • Creative Departments

    Air supports your creative work with efficient collaboration and easy asset access.

  • Media Companies

    Its asset organization features help keep content well structured and accessible for various media projects.

  • Advertising Agencies

    Its intuitive interface can make asset navigation and management easier.

  • Marketing Teams

    Air offers collaboration tools to improve communication and simplify asset management for marketing projects.

Who Would be a Bad Fit for Air?

Air may not be the best fit for solo freelancers or individual creators who don't require collaborative features, or for teams that primarily work with text-based documents and data files rather than visual content. Similarly, small businesses with very low asset volume that could get by with a simple shared drive may find it difficult to justify the cost.

  • Document-Heavy Teams

    It may not translate well for teams whose work revolves around text-based files and data documents.

  • Businesses With Limited Assets

    Air’s extensive features are too robust for businesses with minimal digital assets.

  • Solo Freelancers

    Solo freelancers might not need Air’s collaborative features.

Notre méthodologie d'évaluation

Comment nous testons et notons les outils

Nous avons passé des années à construire, affiner et améliorer notre système de test et de notation de logiciels. Notre grille d’évaluation est conçue pour capturer les subtilités de la sélection de logiciels et ce qui rend un outil efficace, en mettant l’accent sur les aspects critiques de la prise de décision. Ci-dessous, vous pouvez voir exactement comment notre processus de test et de notation fonctionne sur sept critères. Cela nous permet de fournir une évaluation impartiale des logiciels selon leur fonctionnalité principale, leurs fonctionnalités remarquables, leur facilité d’utilisation, l’onboarding, le support client, les intégrations, les avis clients et le rapport qualité/prix.

Fonctionnalités principales (25 % du score final)

Le point de départ de notre évaluation est toujours la fonctionnalité principale de l’outil. Dispose-t-il des fonctionnalités et caractéristiques de base attendues par l’utilisateur ? Certaines de ces fonctionnalités de base sont-elles réservées aux formules tarifaires supérieures ? Nous nous attendons à ce qu’un outil soit à la hauteur des capacités de base de ses concurrents.

Fonctionnalités remarquables (25 % du score final)

Ensuite, nous évaluons les fonctionnalités remarquables et peu communes qui vont au-delà de la fonctionnalité de base habituellement retrouvée dans ce type d’outils. Un score élevé reflète des fonctionnalités spécialisées ou uniques qui rendent le produit plus rapide, plus efficace, ou offrent une valeur supplémentaire à l’utilisateur. Nous évaluons également la facilité d’intégration avec d’autres outils couramment présents dans l’environnement technique pour étendre la puissance et l’utilité du logiciel. Les outils offrant de nombreuses intégrations natives, des connexions tierces et un accès API pour créer des intégrations personnalisées obtiennent la meilleure note.

Facilité d’utilisation (10 % du score final)

Nous considérons la rapidité et la facilité d’exécution des tâches principales à l’aide de l’outil. Un logiciel bien noté est conçu intelligemment, intuitif à utiliser, propose des applications mobiles, fournit des modèles et simplifie les tâches relativement complexes.

Onboarding (10 % du score final)

Nous savons à quel point l’adoption rapide par l’équipe est cruciale lors de la mise en place d’une nouvelle plateforme. Nous évaluons donc la facilité avec laquelle un utilisateur peut apprendre et utiliser le logiciel avec un minimum de formation. Nous vérifions la rapidité avec laquelle un membre peut s’installer et démarrer sans expérience préalable. Les solutions ayant une note élevée nécessitent peu ou pas de support.

Support client (10 % du score final)

Nous examinons la rapidité et la facilité d’obtention d’une aide par téléphone, chat en direct ou base de connaissances. Les outils et sociétés proposant un support en temps réel obtiennent la meilleure note, tandis que les chatbots sont les moins bien notés.

Avis clients (10 % du score final)

Au-delà de nos propres tests et évaluations, nous tenons compte du net promoter score des clients actuels et passés. Nous étudions la probabilité, pour eux, de choisir à nouveau l’outil pour ses fonctionnalités principales. Un logiciel ayant une note élevée reflète un score NPS élevé de la part des utilisateurs actuels ou passés.

Rapport qualité/prix (10 % du score final)

Enfin, en tenant compte de tous les autres critères, nous comparons le prix moyen des forfaits d’entrée de gamme aux fonctionnalités principales et considérons la valeur des autres critères d’évaluation. Un logiciel qui en offre davantage pour moins cher sera mieux noté.

Core Features

Intuitive Interface

Seamlessly navigate through your assets and find what you need with Air's simple and user-friendly design.

Creative Intelligence

Air's Creative Intelligence automatically analyzes and organizes your content, giving your team a deeper understanding of your creative library.

Asset Organization

Sort, categorize, and add metadata to your digital assets so they’re well structured and accessible.

Analytics

Air surfaces actionable insights across your creative inventory. This gives your team a clearer view of what's being used, and what's performing best.

Conversational Search

Air's conversational search lets you locate files using natural language queries, cutting down the time spent hunting for assets.

AI Design & Editing

Air's AI-powered editing tools let your team adapt, polish, and prepare assets for use without ever having to leave the platform.

Standout Features

Visual Collaboration

Engage with your team visually to make brainstorming and project reviews more interactive through improved creativity and feedback.

Customizable Workflows

Tailor workflows, adjust templates, and organize task management to fit your team's unique processes.

Ease of Use

Air provides a straightforward user experience. Its intuitive interface helps you navigate and locate files with ease, while the customizable workflows fit smoothly into your existing processes. Users appreciate the simple design that minimizes the learning curve and allows you to focus on your work rather than figuring out the software. Compared to Air alternatives such as MediaValet or Stockpress, Air stands out in Trustpilot user reviews for its clear layout and efficient asset management capabilities.

Onboarding

Air offers a straightforward onboarding process with clear guides and tutorials, reducing the time it takes for new users to understand its features. However, some users feel that more personalized support could simplify the experience further. Despite this, the available resources help you navigate the system, providing value without delay.

Customer Support

Air provides reliable and responsive customer support, ensuring that there’s prompt access to help when needed. The platform offers various support channels, including email and live chat, though some users report long response times. Despite this, the available resources generally meet user needs by helping resolve problems and maintain productivity.

Integrations

Air natively integrates with platforms such as Slack, HubSpot, Adobe Creative Cloud, CapCut, Shopify, Canva, and Sprout Social, among others.

Air also provides an API for custom integrations and connects with third-party tools such as Zapier and n8n for automations and additional flexibility.

Value for Money

Air’s pricing model offers flexible plans for various needs, making it a viable option for managing digital assets. Users find the pricing reasonable, given features such as AI-powered search and collaboration tools. The free version is a great starting point, while paid options provide more storage and advanced features. A free trial is available, allowing you to evaluate the software before making a purchase decision.

  • Free Plan: Provides 10 GB of storage and organization tools for individuals.
  • Creator Plan: Includes 1 TB of storage for one user, with annotations and imports from Google Drive and Dropbox
  • Pro Plan:Offers 3 TB of storage for 10 users, basic editing tools, and share link permissions.
  • Business Plan: Adds 5 TB of storage for 15 users, AI-powered editing, and audio/video transcription.
  • Enterprise Plan: Custom pricing with tailored features for established businesses, access to the API, and a dedicated onboarding manager.

New Product Updates from Air

Air Integrates With WordPress and Shopify
Air’s Shopify integration lets teams manage product assets inside Shopify.
May 24 2026

Air Integrates With WordPress and Shopify

Air adds WordPress and Shopify integrations, letting users access their Air workspace directly from the WordPress block editor and Shopify admin. These updates make it easier for teams to use approved images and videos across content and product pages. Highlights include:

  • WordPress Integration: Users can browse, search, and insert Air images and videos directly from the WordPress block editor.
  • Shopify Integration: Users can search, browse, and upload Air assets to Shopify product listings without leaving the Shopify admin.

Visit Air’s official site for more details.

Air Launches Chrome Extension for Image Saving
Air’s Chrome extension lets users save web images directly into Air.
May 24 2026

Air Launches Chrome Extension for Image Saving

Air launches a Chrome extension that lets users save images from the web directly into Air while browsing. The update makes it easier for teams to capture and organize assets without downloading and reuploading files manually. Highlights include:

  • One-Click Image Saving: Users can right-click images and save them directly into an Air Canvas or Board.
  • Cross-Browser Support: The extension works across Chrome, Edge, Brave, Opera, and other Chromium-based browsers.

Visit Air's official site for more details.

Air Adds Reusable AI Skills for Canvas Workflows
Air’s reusable AI Skills help teams automate editing workflows in Canvas.
May 10 2026

Air Adds Reusable AI Skills for Canvas Workflows

Air introduced reusable AI Skills in Canvas, enabling users to save edits as named workflows and run them across multiple assets. These updates simplify repetitive editing processes and help teams standardize workflows across shared projects. Highlights include:

  • Reusable AI Skills: Lets users save AI edits as reusable workflows for future use.
  • Canvas Skill Access: Allows teams to instantly run Skills directly from Canvas using slash commands.
  • Batch Workflow Execution: Supports multi-select actions to run the same Skill across multiple assets at once.
  • Shared Team Access: Enables editors across the workspace to create and use shared Skills.

Visit Air's official site for more details.

Air Adds Lighting Effects and Text Editing in Canvas
Air Canvas lets you edit text directly on images without needing the original file.
May 3 2026

Air Adds Lighting Effects and Text Editing in Canvas

Air introduces lighting effects to adjust image lighting and adds text editing to modify text directly within images in Canvas. These updates improve image editing by making it faster and more flexible without needing source files. Highlights include:

  • Lighting Effects: Adjust lighting sources, direction, and brightness to enhance images directly in Canvas.
  • Text Editing on Images: Detect and edit text within images without requiring original design files.

Visit Air’s official site for more details.

April 26 2026

Air MCP is Now Available

Air has launched its new MCP Server, enabling users to seamlessly integrate their creative libraries with AI platforms such as Claude, Cursor, and ChatGPT without API expertise. This improves workflow efficiency by enabling users to manage assets, boards, and uploads using natural language across connected tools. Highlights include:

  • Non-API Integration: Connect your creative library to various AI platforms without the need for API knowledge, simplifying the process for all users.
  • Enhanced Management: Manage assets, boards, tags, and uploads using plain English commands, making the system more accessible and user-friendly.
  • Advanced API SDK: A robust TypeScript/JavaScript client is provided for developers, featuring auto-pagination, retries, and multipart upload support, enhancing the development experience.

Visit Air's official site for more details.

April 26 2026

Air Upgrades Video Generation With Seedance 2.0

Air upgrades its video generation with Seedance 2.0 and adds a reference-to-video feature that generates videos from images, clips, and audio. These updates improve creative efficiency by producing high-quality outputs while maintaining visual consistency with brand assets. Highlights include:

  • Seedance 2.0 Model: Enhances video generation with improved quality and performance.
  • Reference-to-Video Feature: Generates videos from existing media while preserving brand visuals.

Visit Air’s official site for more details.

April 26 2026

Air Improves Canvas With Brand Kit and Perspective Tools

Air adds brand kit regeneration using a URL and introduces a perspective feature that allows users to adjust image viewpoints using natural language or manual controls. These updates improve efficiency by streamlining brand updates and enabling quick creation of visual variations without leaving the canvas. Highlights include:

  • Brand Kit Regeneration: Automatically updates colors and fonts by re-scraping a provided URL.
  • Canvas Perspective Control: Adjusts image angles and viewpoints using natural language or precise controls.

Visit Air’s official site for more details.

Air Adds Canvas for Creative Editing
Air Canvas enables smart edits with auto-detected elements for faster design.
April 19 2026

Air Adds Canvas for Creative Editing

Air introduces Canvas, enabling smart editing and scaling of creative assets using built-in brand context. This update streamlines content creation by ensuring consistency while allowing fast, bulk edits across multiple assets. Highlights include:

  • Built-In Brand Context: Uses brand guidelines like fonts, colors, and logos to keep edits consistent.
  • Smart Editing Tools: Enables background removal, color changes, and asset modifications with ease.
  • Bulk Editing and Resizing: Applies edits across multiple assets and generates variations quickly.
  • Agentic Chat Assistance: Provides context-aware editing support through chat interactions.

Visit Air’s official site for more details.

Air Adds Performance Analytics and Bulk Updates
Air shows asset performance analytics to identify which creatives drive results.
February 8 2026

Air Adds Performance Analytics and Bulk Updates

Air introduces Performance Analytics and Bulk Updates, enabling you to view campaign performance insights directly in Air and apply tags or custom fields to multiple assets across boards simultaneously. These updates improve visibility into asset effectiveness, streamline asset management, and reduce manual work across large content libraries. Here are the details of the update:

  • Performance Analytics: Enterprise users can now access campaign performance analytics directly in Air, providing a seamless experience to monitor and optimize campaigns within the platform.
  • Bulk Updates: Users can add tags and custom fields to multiple assets across boards simultaneously, streamlining workflow and saving considerable time.

Visit Air's official site for more details.

Air Specs

  • Access Management
  • API
  • Asset Tagging
  • Automatic Transcription
  • Batch Permissions & Access
  • Brand Asset Creation
  • Brand Management
  • Dashboards
  • Database Search
  • Document Comparison
  • Document Sharing
  • Downloading
  • External Integrations
  • File Format Conversion
  • File Sharing
  • File Transfer
  • History/Version Control
  • Keyword Tracking
  • Materials Library
  • Metadata Management
  • Multi-User
  • Product Catalog
  • Reports
  • Review Monitoring
  • Template Designer

Air FAQs

Air Company Overview & History

Air is headquartered in Brooklyn, New York, and currently employs over 50 people. Founded in 2017 by Shane Hegde, the company empowers creative departments with tools for digital asset management, editing, and storage, currently used by over 1,000 teams. With recent Series B funding of over $35 million, Air continues to grow and expand its reach globally.

Air Major Milestones

  • 2017: Founded by Shane Hegde.
  • 2024: Raised $35 million in Series B funding.