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Las Mejores Herramientas
El Mejor Software de Gestión de Activos Digitales en 2023

Una Lista de Software de Gestión de Activos Digitales

El software de administración de activos digitales le permite a los usuarios almacenar y organizar archivos y proteger sus activos de posibles hurtos. El software de gestión de activos digitales puede mejorar el flujo de trabajo del proyecto y ayudar con los desafíos comunes del proyecto. Todos tus archivos estarán en un solo lugar, ya no tendrás que pasar horas buscando esa imagen enterrada en lo más profundo de tu disco duro.

  1. 1. Bynder — The best DAM to empower exceptional content experience at scale
  2. 2. Brandfolder — Best digital asset management software for enterprise usability and adoption
  3. 3. Acquia DAM (Widen) — Best digital asset management software for configuration and customization
  4. 4. Brightspot — Best for its content filters and recent search history
  5. 5. Filecamp — Best digital asset management software for it customizing options
  6. 6. MediaValet — Best DAM software for marketing & creative teams
  7. 7. Canto — Best digital asset management system for sharing files with external parties
  8. 8. Wedia — Best DAM for user and customer experience
  9. 9. Wrike — Best for its digital asset management partners
  10. 10. Amplifi.io — Best digital asset management system for product manufacturers

Preguntas Frecuentes Sobre la Gestión de Activos Digitales

Empieza aquí para cubrir los conceptos básicos del software de gestión de activos de medios digitales, como qué es y para qué lo puedes usar.

¿Qué es la gestión de activos digitales?

Digital asset management is a repository of digital assets – think of it as your online filing system. A DAM improves flexibility, control and access between organizations, businesses, departments, customers and partners of digital assets.

¿Qué es un activo digital?

Un activo digital es una ‘cosa’ a la que puedes acceder y usar online. Entre otros, eso puede incluir fotografía, vídeos, activos de marca, libros electrónicos, logotipos, ilustraciones, animaciones, presentaciones, hojas de cálculo, documentos de texto, correos electrónicos; podría ser cualquier cosa que sea digital y tenga metadatos.

¿Qué es un sistema de gestión de activos digitales?

El sistema de gestión de activos digitales facilita mucho el proceso de almacenamiento, intercambio y control de activos digitales. Proporciona una biblioteca centralizada para almacenar y compartir activos digitales, y permite a las personas acceder a los archivos que necesitan sin importar en qué parte del mundo se encuentren, sin estar conectados a un servidor in situ.

¿Por qué es importante la gestión de activos digitales?

El software de gestión de activos digitales permite a los gerentes de proyecto organizar y acceder al contenido del cliente. Todos tus activos se almacenan en una única biblioteca, por lo que puedes acceder a ellos en tu escritorio, en cola para tomar un café o de camino a una reunión.

¿Quién usa el software de gestión de activos digitales?

Las agencias de publicidad, los equipos creativos, las organizaciones sin fines de lucro y las empresas de comercio electrónico son solo algunos ejemplos de organizaciones que usarían algún software de DAM. Los creativos independientes, como los fotógrafos y los diseñadores, suelen utilizar la gestión de activos digitales personales para almacenar, compartir y organizar sus archivos. Todo lo que sea digital y tenga metadatos es un activo digital. Por lo tanto, cualquiera cuyo trabajo o proyecto implique el uso frecuente de medios o archivos digitales probablemente usará un software de DAM

¿Cuáles son las capacidades del software de gestión de activos digitales?

El software de gestión de activos digitales almacena activos digitales en una biblioteca centralizada. La mayoría de los programas de gestión de activos digitales proporcionan características adicionales, como la adición automática de etiquetas de metadatos, la creación de álbumes inteligentes y el rastreo de licencias de activos. El software de gestión de activos digitales generalmente funciona con Mac y Windows.

¿No estás buscando software de gestión de activos digitales? Consulta nuestras otras listas de software para administrar equipos, recursos y proyectos:

  1. ¿Tienes problemas para mantener en marcha todos tus proyectos digitales? Prueba nuestras recomendaciones de software de programación de proyectos para ayudar a mantenerte organizado.
  2. Administrar equipos grandes puede ser un dolor de cabeza. Prueba nuestras recomendaciones de software de programación de recursos para asegurarte de que todos tienen lo que necesitan.
  3. Concéntrate en lo importante y haz más cada día visitando nuestras revisiones de aplicaciones de productividad.

Esta lista te ayudará a comparar y evaluar rápidamente el mejor software de gestión de activos digitales (frecuentemente denominado DAM, por sus siglas en inglés).

Si alguna vez has pensado: “Sé que teníamos un archivo hace aproximadamente un año que podríamos usar para este proyecto, si tan solo pudiera encontrarlo…”, entonces deberías considerar obtener un software de gestión de activos digitales. Es un sistema para almacenar y administrar activos digitales que puede acelerar la producción y garantizar que utilices el archivo más adecuado para tus proyectos.

Esta lista te ayudará a comparar y evaluar rápidamente el mejor software de gestión de activos digitales (frecuentemente denominado DAM, por sus siglas en inglés).

Si alguna vez has pensado: “Sé que teníamos un archivo hace aproximadamente un año que podríamos usar para este proyecto, si tan solo pudiera encontrarlo…”, entonces deberías considerar obtener un software de gestión de activos digitales. Es un sistema para almacenar y administrar activos digitales que puede acelerar la producción y garantizar que utilices el archivo más adecuado para tus proyectos.

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¿Necesito un Administrador de Activos Digitales?

Contestaré esa pregunta con tres preguntas más. ¿Tú …

… gestionas equipos creativos?

… trabajas en un equipo descentralizado?

… trabajas con múltiples proveedores, clientes o socios?

Si respondiste “Sí” a cualquiera de estas tres preguntas, probablemente podrías sacarle provecho al software de gestión de activos digitales. Estos son algunos de los beneficios que te puede proporcionar:

A graphic showing the 3 benefits of digital asset management software: 1. everyone can access the same file versions, 2. you can refer to version history and track versions, 3. you can use metadata to organize and locate assets

Descripciones Generales de los 10 Mejores Programas de Gestión de Activos Digitales

1

Bynder

The best DAM to empower exceptional content experience at scale

Bynder is a digital asset management platform that lets you store your creative files and prevent content chaos from happening.

Why I picked Bynder: It provides cloud digital asset management delivered through a slick, clean interface. Bynder helps you create, find and use digital assets with streamlined collaboration and a focus on brand consistency across all markets and channels. Additionally, its Digital Asset Transformation (DAT) connects your current tech stack with the DAM so you can alter assets with features like resizing, focus, cropping, and removing asset backgrounds.

Just like DAT, many add-on modules complement this asset management platform. These include a brand guidelines module, creative workflow, analytics, content workflow and a video editing studio.

Bynder Standout Features & Integrations

Features include one central location to store all brand and campaign assets, direct assets available for users across the world, simplified file searching, built-in security controls such as two-factor authentication, user rights and access settings to protect your content, and digital asset transformation.

Integrations include Slack, Adobe Creative Cloud, Adobe Experience Manager, Sitecore, Sitefinity, BloomReach, Drupal 7, Drupal 8, WordPress, Okta, Google, Hootsuite, Microsoft Active Directory, Collect.io, Shutterstock, SDL Tridion, Templafy, and TYPO3.

If you think Bynder is a good fit for your brand, you can access its free trial and find out first hand if it helps your operation.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5 275

Demo Available

Pricing upon request

2

Brandfolder

Best digital asset management software for enterprise usability and adoption

Founded in 2012 and acquired by Smartsheet in 2020, Brandfolder is an industry leader in Digital Asset Management software. 

Why I picked Brandfolder: It delivers a DAM software that is as intuitive for users as it is powerful for admins. You can easily store, manage, share, manipulate, and analyze assets across hundreds of formats, including 8K videos, documents, images, and 3D renderings. In addition to core DAM functionality, Brandfolder provides features to empower key stakeholders such as marketers, salespeople, franchise partners, agencies, and retailers with SmartCDN, collaborative workspaces, and self-serve asset templates. 

These features free up already stretched-thin creative teams by giving users the ability to resize and reformat asset downloads on-demand, quickly create or customize content using pre-approved templates, and embed digital assets across the web that automatically update. Brandfolder’s proprietary AI/ML and analytics technology, Brand IntelligenceⓇ , can detect duplicate assets, extract brand-specific metadata, and auto-tag images for more powerful search capabilities and asset usage analytics. 

Brandfolder Standout Features & Integrations

Features include AI-driven tagging and analytics, web-to-print, custom templates, content automation, multiple file format support, and guest upload so external partners can upload files without accessing the system.

Integrations include Adobe Creative Cloud, Microsoft Office 365, Slack, Highspot, Google Suite, Sitecore, Shopify, Hubspot, Contentful, Salesforce, Workfront, OKTA, WordPress, Seismic, Drupal 8, Hootsuite, Jira, Trello, Templafy, Wrike, SSO/SAML, and many more, accessible via Zapier.

With best-in-class time-to-value, services, support, security, and scalability Brandfolder enables brands around the world like Slack, TripAdvisor, Lyft, and P.F. Changs to create compelling brand experiences with unparalleled efficiency and speed.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5 912

Free demo available

Pricing upon request

3

Acquia DAM (Widen)

Best digital asset management software for configuration and customization

Widen Collective is a really useful tool to that serves as a central foundation to organize, share, and distribute your brand assets and product content across the web.

Why I picked Widen: Something notable about this tool is its powerful search functionality and flexible metadata models. In this sense, Widen Collective stands out in our features and functionality evaluation, where searchability and flexibility reign supreme. And in addition to using metadata to classify your assets, you can also assign different roles and permissions to different user groups to control access levels.

It's worth mentioning that you can use this tool as a standalone digital asset management tool or build it out into a larger management system. In addition to the core DAM offering (Widen Assets and Insights), several add-on applications are available to construct your brand management, marketing resource management, or product information management system that works for your use case. For example, you can use Entries to assemble product content for e-commerce distribution, or Portals to share curated collections within branded webpages. You could also leverage Templates to build localized ads and brochures or use their Workflow add-on to manage work-in-process review and approval.

Widen Standout Features & Integrations

Features include hi-res previews, version control, asset history, predictive search, metadata keyword search, content syndication, channel portals, and time-based access to assets.

Integrations include Airtable, Clarifai, Asana, Box, Salesforce, OneDrive, Slack, Wrike, and Shutterstock. You can also find partner integrations from Adobe Creative Cloud, Enwove, Hootsuite, Modus, and Mediafly.

Widen Collective has plans for standard and enterprise DAM solutions, as well as a DAM+PIM offering.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6 428

Demo available

Pricing available upon request

4

Brightspot

Best for its content filters and recent search history

Brightspot is a powerful DAM platform that helps companies manage their digital assets with ease. This allows users to access even more tools to create rich media experiences without leaving the platform.

Why I picked Brightspot: The software has an intuitive UI which makes it easy to use and switch between the sites that you are managing. It is also easy to upload individual files and bulk assets via its drag-and-drop interface. Once assets are uploaded, users can embed them in any content type using the WYSIWYG editor. It is highly customizable, so users can tailor the interface to fit their needs. Team members with different roles can access the parts of the UI relevant to them while still being able to collaborate on projects securely within the same workspace. All digital assets, including images, videos, documents, graphics, and webpages, are stored in a centralized library on a secure cloud platform.

The smart searching and filtering tool uses AI, allowing users to quickly find what they are looking for without going through endless amounts of data. They can use various filters, such as keywords or tags when searching for assets to get more relevant results tailored specifically to their needs. Brightspot allows for advanced analytics so that you can track how content is performing over time to make better decisions about future campaigns or strategies. This feature gives you insight into how your content is doing across different channels and helps identify improvement opportunities to maximize ROI from digital assets. 

Brightspot Standout Features & Integrations

Features include video processing, media transcoding, bulk uploads, metadata tracking, drag-and-drop file organization, user permissions for security purposes, and asset tagging for easy searchability within the system.

Integrations include Adobe Stock, AP Images, Apple News, AWS Elemental, Coral, Getty Images, FB, Google Drive, Hubspot, Marketo, and Shopify.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5 14

30-day free trial

Available upon request

5

Filecamp

Best digital asset management software for it customizing options

Filecamp is a digital asset management platform that helps marketing professionals get more value from their creative assets.

Why I picked Filecamp: It lets you store all your images, videos, creative files, and presentations and easily find them, thanks to its powerful tagging functionality. You can upload files and folders, tag them manually or use the auto-tagging feature. Then, filter, sort, search, and download files in the original resolution or the one of your choosing.

If you are interested in your team collaborating on creative assets, Filecamp includes a proofing module where your team can engage in conversations around deliverables, suggest changes and go through approval workflows in a single place. Plus, you can do all this in a white-label product that you can make your own in a way only a few tools let you.

Filecamp Standout Features & Integrations

Features include auto-tagging, upload links that you can share with external people, custom thumbnails on assets, file proofing and approvals, granular access user permissions, and file collections.

Integrations are not a part of the platform at the moment.

Filecamp is great if you need a white-label platform that can store all your files and requires little training. You can try out their professional plan from the website.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.8 33

30-day free trial

From $29/ month

6

MediaValet

Best DAM software for marketing & creative teams

MediaValet is a digital asset management solution that helps organizations easily manage, find, and share their high-value digital assets (source, WIP, and final). As a cloud-based DAM available from anywhere, it helps teams improve their productivity, increase asset ROI and drive revenue growth.

Advanced search and tagging features enable users to pinpoint what they need in seconds. Artificial intelligence automatically tags photos and documents with object, text and color recognition, making them instantly discoverable on upload. For video content, Audio/Video Intelligence automatically generates metadata tags for people, objects, text, and spoken word – it can even generate captions in over 70 languages, making video content more accessible.

With unlimited users and administrators included in enterprise subscriptions, MediaValet allows teams worldwide to scale quickly and cost-effectively. Plus, unlimited training and support ensures that all users are confident using the system and can maximize its value.

Delivering the highest level of security and scalability, MediaValet is trusted by many of the world's largest and most respected brands, such as the Jane Goodall Institute, Experian, and Brand USA.

Mediavalet integrates with Wrike, Workfront, Slack, OKTA, Active Directory, WordPress. Drupal 8, Adobe Creative Cloud, Sharepoint, Office 365, Hootsuite, and more.

Pricing is available upon request.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5 122

Free demo

Custom Pricing

7

Canto

Best digital asset management system for sharing files with external parties

Canto is a digital asset management software on a mission to help you centralize, organize, find, and share all of your digital content.

Why I picked Canto: It helps to organize all visual content easily and in a collaborative way. Robust search mechanics, smart sharing between different groups of stakeholders, and ample support (online tutorials or customer helpline) are just a few of the advantages of using this software which has been around for three decades.

Canto offers different views, such as thumbnails or lists, so you can see your files the way you want to. Additionally, you can create a user portal whenever you want to share files with external parties. This way, you can control who has access to what. And with versioning, everyone will always have access to the most recent file.

Canto Standout Features & Integrations

Features include AI and facial recognition search, customizable user permissions, unlimited customer portals for file access, visual previews of your content, a customizable interface, and download presets.

Integrations include Box, Google products, Dropbox, Drupal, Egnyte, Facebook, Adobe Creative Cloud, Mailchimp, Pinterest, Slack, Twitter, TYPO3, Vimeo, WordPress, YouTube, and more.

Canto offers weekly demo webinars so you can get to know the platform better.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3 492

15-day free trial

Pricing upon request

8

Wedia

Best DAM for user and customer experience

Wedia is an enterprise digital asset management solution that helps you customize, manage, and deliver marketing assets more efficiently.

Why I picked Wedia: It helps you manage this complexity and convert their marketing visuals into sales by providing you with a central hub to manage, organize, securely share and repurpose their digital assets and media files, whatever the format, and according to your specific organization and business expectations.

Wedia Standout Features & Integrations

Features include advanced indexing, editable metadata, full text search, AI auto tags, AI metadata extraction, watermarking, share links for external parties, and asset reformatting.

Integrations include a variety of social networks, applications, and professional software, such as Adobe Photoshop, Illustrator, and InDesign, Akamai, Google Analytics, Office 365 Suite, Okta, Onelogin, and Shutterstock.

Wedia pricing is available upon request. They offer a free demo.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6 14

Free demo available

Pricing upon request

9

Wrike

Best for its digital asset management partners

Wrike is a work management platform that lets you manage digital assets in a single platform. Wrike connects directly with 400+ integration to help you centralize assets in a secure location, saving your team time and energy.

Wrike’s easy-to-use interface offers intuitive navigation with distinct Spaces, folders, and tasks, which you can fully customize to your team’s specific needs. Collaborate within and across teams in real time by sharing workflows, syncing calendars, and more.

Wrike offers a user-friendly experience with advanced customization capabilities. Plan, monitor, and manage project timelines using Kanban boards, drag-and-drop Gantt charts, or detailed dashboards. Gain access to advanced insights with a suite of analytics, resource management, and performance-reporting features.

Built with marketers in mind, Wrike has native integrations with all leading digital asset management (DAM) software providers, including MediaValet, Bynder, and Tenovos. Wrike also syncs seamlessly with Adobe Acrobat, Google, Dropbox, and 400 more popular tools, so you can manage digital assets without leaving the platform.

Wrike starts at $9.80 per user per month and is suitable for teams with five members or more. There is a 14-day free trial for paid plans.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.2 2544

Freemium version available

From $9.80/user/month

10

Amplifi.io

Best digital asset management system for product manufacturers

Amplifi.io is a cloud-based Digital Asset Management hub featuring centralized and organized content, automatic indexing and grouping of items, an intuitive media portal for teams and clients, online automated commerce support, single-sign-on capabilities, and much more.

Why I picked Amplifi.io: The ample self-help resources supplied within Amplifi.io have the potential to significantly reduce the number of phone calls and emails the content/marketing team receives about gaining access to assets, making this app a standout in our Usability evaluation criteria segment.

Amplifi.io is a platform that goes beyond just storing information and incorporates artificial intelligence to assist you with tagging content and automatically indexing assets into groups. Additionally, it gives you the option of creating content portals that you can share with clients and keep control over which content they can access. Moreover, the client has 24/7 access to that content and can download it in whatever size they want.

Amplifi.io Standout Features & Integrations

Features include controlled access to assets, content portal, automatic conversions, optional watermarks, versioning, AI content tagging, support for professional video codecs, and customizable content templates.

Integrations include Google Drive, Google Analytics, Shopify, and Magento. More third-party integration options would make Amplifi.io a more competitive choice amongst DAM software. Tagging and analytic features could likewise be updated and improved.

Amplifi.io is both a DAM and Product Information Management (PIM) solution that is great if you are looking to consolidate your assets in one place.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6 51

Free demo available

Pricing available upon request

Resumen de los Mejores Programas Gestión de Activos Digitales

Tool Free Option Price
1
Bynder

The best DAM to empower exceptional content experience at scale

Demo Available

Pricing upon request Visit Website
2
Brandfolder

Best digital asset management software for enterprise usability and adoption

Free demo available

Pricing upon request Visit Website
3
Acquia DAM (Widen)

Best digital asset management software for configuration and customization

Demo available

Pricing available upon request Visit Website
4
Brightspot

Best for its content filters and recent search history

30-day free trial

Available upon request Visit Website
5
Filecamp

Best digital asset management software for it customizing options

30-day free trial

From $29/ month Visit Website
6
MediaValet

Best DAM software for marketing & creative teams

Free demo

Custom Pricing Visit Website
7
Canto

Best digital asset management system for sharing files with external parties

15-day free trial

Pricing upon request Visit Website
8
Wedia

Best DAM for user and customer experience

Free demo available

Pricing upon request Visit Website
9
Wrike

Best for its digital asset management partners

Freemium version available

From $9.80/user/month Visit Website
10
Amplifi.io

Best digital asset management system for product manufacturers

Free demo available

Pricing available upon request Visit Website

Software Gratuito de Gestión de Activos Digitales

Varias compañías de software de gestión de activos digitales ofrecen una versión gratuita de su software con algunas características restringidas. Aquí tienes una breve lista de software de gestión de activos digitales que puedes probar de manera gratuita.

  1. ResourceSpace
  2. Pimcore
  3. Wrike

Otros Programas de Gestión de Activos Digitales

Aquí tienes otras opciones de software de gestión de activos digitales que no he tenido la oportunidad de revisar por completo, pero puedes echarles un vistazo si las anteriores no son adecuadas para ti:

  1. MarcomCentral

    Best DAM for AI-assisted tagging of assets.

  2. DemoUp Cliplister

    Best digital asset management software for creating searchable digital libraries

  3. Scaleflex

    Best DAM for being MACH-certified

  4. Sesimi

    Best DAM for local area marketing and creative automation

  5. Swivle DAM

    Best digital asset management software for small businesses and freelancers

  6. Libris

    Best DAM vendor for custom solutions

  7. Eagle App

    Best DAM to organize your design project files

  8. MediaBeacon

    Best digital asset management software for scaling teams and large organizations

  9. monday.com

    Best digital asset manager with workflow automation and collaboration

  10. ClickUp

    Best integrations with file storage and DAM platforms for your projects

¿Necesitas Ayuda Para Reducir las Opciones?

Esta herramienta es bastante útil. Nos hemos asociado con Crozdesk para brindarte acceso a su “Buscador de software”.

Si ingresas algunos de los detalles sobre tu proyecto y las funciones que buscas en una herramienta de administración de proyectos, generará una lista de herramientas que coinciden con tus preferencias. Sólo debes proporcionar tu correo electrónico y te enviarán una bonita guía en PDF con un resumen de las mejores coincidencias.

¿Cuál es tu Software de Gestión de Activos Digitales Favorito?

En la era moderna, la gestión de activos digitales es una gran parte de la gestión de proyectos. Las anteriores son algunas sugerencias pero, como siempre, no es una lista exhaustiva. ¿Qué herramientas o software utilizas para la gestión de proyectos creativos? Me encantaría ver tus sugerencias en los comentarios.

By Ben Aston

Soy Ben Aston, gerente de proyectos digitales. He estado en la industria durante más de 10 años trabajando en el Reino Unido en las principales agencias digitales de Londres, incluidas Dare, Wunderman, Lowe y DDB. He entregado de todo, desde videos virales a CMS, juegos flash, anuncios publicitarios y eCRM a sitios de comercio electrónico. He tenido la suerte de trabajar en una amplia gama de grandes clientes; marcas automotrices como Land Rover, Volkswagen y Honda; Empresas de servicios públicos como BT, British Gas y Exxon, y de bienes de consumo como Unilever, así como también marcas de productos electrónicos, como por ejemplo Sony.

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1 Comment

  • Saludos, muy interesante la información que compartes, no sabia la existencia de estos softwares que se ven muy útiles. Sin embargo, di con la pagina porque lo que yo busco (como videografo independiente) es manejar todos los recursos que he ido acumulando con el tiempo (fotos, videos, recursos de diseño grafico, etc) y que cuando desee reutilizar alguno en un proyecto futuro me sea facil encontrarlo. En estos casos, todos los que compartes, por lo que entiendo, usan almacenamiento en la nube, cosa que yo no necesitaria. Basicamente lo que busco es una plataforma que me permita organizar todos los recursos que tengo, y que sea de facil acceso a través de tags, cuando necesite algun tema en particular.

    Reply

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