10 Una Lista de Software de Gestión de Activos Digitales
Here's my pick of the 10 best software from the 20 tools reviewed.
Get free help from our project management software advisors to find your match.
Preguntas Frecuentes Sobre la Gestión de Activos Digitales
Empieza aquí para cubrir los conceptos básicos del software de gestión de activos de medios digitales, como qué es y para qué lo puedes usar.
¿Qué es la gestión de activos digitales?
Digital asset management is a repository of digital assets – think of it as your online filing system. A DAM improves flexibility, control and access between organizations, businesses, departments, customers and partners of digital assets.
¿Qué es un activo digital?
Un activo digital es una ‘cosa’ a la que puedes acceder y usar online. Entre otros, eso puede incluir fotografía, vídeos, activos de marca, libros electrónicos, logotipos, ilustraciones, animaciones, presentaciones, hojas de cálculo, documentos de texto, correos electrónicos; podría ser cualquier cosa que sea digital y tenga metadatos.
¿Qué es un sistema de gestión de activos digitales?
El sistema de gestión de activos digitales facilita mucho el proceso de almacenamiento, intercambio y control de activos digitales. Proporciona una biblioteca centralizada para almacenar y compartir activos digitales, y permite a las personas acceder a los archivos que necesitan sin importar en qué parte del mundo se encuentren, sin estar conectados a un servidor in situ.
¿Por qué es importante la gestión de activos digitales?
El software de gestión de activos digitales permite a los gerentes de proyecto organizar y acceder al contenido del cliente. Todos tus activos se almacenan en una única biblioteca, por lo que puedes acceder a ellos en tu escritorio, en cola para tomar un café o de camino a una reunión.
¿Quién usa el software de gestión de activos digitales?
Las agencias de publicidad, los equipos creativos, las organizaciones sin fines de lucro y las empresas de comercio electrónico son solo algunos ejemplos de organizaciones que usarían algún software de DAM. Los creativos independientes, como los fotógrafos y los diseñadores, suelen utilizar la gestión de activos digitales personales para almacenar, compartir y organizar sus archivos. Todo lo que sea digital y tenga metadatos es un activo digital. Por lo tanto, cualquiera cuyo trabajo o proyecto implique el uso frecuente de medios o archivos digitales probablemente usará un software de DAM
¿Cuáles son las capacidades del software de gestión de activos digitales?
El software de gestión de activos digitales almacena activos digitales en una biblioteca centralizada. La mayoría de los programas de gestión de activos digitales proporcionan características adicionales, como la adición automática de etiquetas de metadatos, la creación de álbumes inteligentes y el rastreo de licencias de activos. El software de gestión de activos digitales generalmente funciona con Mac y Windows.
¿No estás buscando software de gestión de activos digitales? Consulta nuestras otras listas de software para administrar equipos, recursos y proyectos:
- ¿Tienes problemas para mantener en marcha todos tus proyectos digitales? Prueba nuestras recomendaciones de software de programación de proyectos para ayudar a mantenerte organizado.
- Administrar equipos grandes puede ser un dolor de cabeza. Prueba nuestras recomendaciones de software de programación de recursos para asegurarte de que todos tienen lo que necesitan.
- Concéntrate en lo importante y haz más cada día visitando nuestras revisiones de aplicaciones de productividad.
Esta lista te ayudará a comparar y evaluar rápidamente el mejor software de gestión de activos digitales (frecuentemente denominado DAM, por sus siglas en inglés).
Si alguna vez has pensado: “Sé que teníamos un archivo hace aproximadamente un año que podríamos usar para este proyecto, si tan solo pudiera encontrarlo…”, entonces deberías considerar obtener un software de gestión de activos digitales. Es un sistema para almacenar y administrar activos digitales que puede acelerar la producción y garantizar que utilices el archivo más adecuado para tus proyectos.
Esta lista te ayudará a comparar y evaluar rápidamente el mejor software de gestión de activos digitales (frecuentemente denominado DAM, por sus siglas en inglés).
Si alguna vez has pensado: “Sé que teníamos un archivo hace aproximadamente un año que podríamos usar para este proyecto, si tan solo pudiera encontrarlo…”, entonces deberías considerar obtener un software de gestión de activos digitales. Es un sistema para almacenar y administrar activos digitales que puede acelerar la producción y garantizar que utilices el archivo más adecuado para tus proyectos.
The Digital Project Manager es financiado por sus lectores. Cuando haces clic en los enlaces de nuestro sitio, podríamos ganar una comisión. Más información.
¿Necesito un Administrador de Activos Digitales?
Contestaré esa pregunta con tres preguntas más. ¿Tú …
… gestionas equipos creativos?
… trabajas en un equipo descentralizado?
… trabajas con múltiples proveedores, clientes o socios?
Si respondiste “Sí” a cualquiera de estas tres preguntas, probablemente podrías sacarle provecho al software de gestión de activos digitales. Estos son algunos de los beneficios que te puede proporcionar:
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Wrike
This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Hub Planner
This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Miro
This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.8
Descripciones Generales de los 10 Mejores Programas de Gestión de Activos Digitales
Best for enterprise DAM scalability with unlimited users & admins
MediaValet is a digital asset management solution that helps organizations easily manage, find, and share their high-value digital assets (source, WIP, and final). It helps teams improve their productivity, increase asset ROI and drive revenue growth.
Why I picked MediaValet: This tool has a massive global footprint which makes it available in 140 countries. On top of that, advanced search and tagging features enable users to pinpoint what they need in seconds. Meanwhile, artificial intelligence automatically tags photos and documents. This AI is able to recognize and tag spoken word, topics, location, people, objects and generate transcripts and subtitles in 60+ languages.
With unlimited users and administrators included in enterprise subscriptions, MediaValet allows teams worldwide to scale quickly and cost-effectively. Plus, unlimited training and support ensures that all users are confident using the system and can maximize its value.
MediaValet Standout Features & Integrations
Features include unlimited categories and multi-categorization. This allows you to arrange the content in the way that is most convenient for your operation. Additionally, it has top-grade security features to keep your information secure. For example, you can select the geographical region where you want to store your assets and a primary server keeps three copies of your data to protect it from deletion.
Integrations include Wrike, Workfront, Slack, OKTA, Active Directory, WordPress. Drupal 8, Adobe Creative Cloud, Sharepoint, Office 365, Hootsuite, and more. You can also access an open API that will help you build custom integrations with your current tech stack.
Air
Best for enterprise creative teams prioritizing agility and collaboration
Air is a digital asset management software that centralizes comments, feedback, and approval around assets, making it easier to organize, automate, and share creative work. With custom ways to organize your workflows, you can tailor the creative process to your team's unique needs.
Why I picked Air: This tool is ideal for enterprise creative teams collaborating on visual assets, like images, infographics, videos, and more. Instead of tracking down different file versions or spending time filtering through feedback across multiple platforms, Air consolidates everything you need in one place.
Team members can leave notes, feedback, and approval directly on assets for more visible communication and agile creative processes. The platform also provides advanced cross-functional sharing capabilities, offers enterprise-grade security, and integrates with over 1,000 tools.
Air Standout Features & Integrations
Features include smart search, which allows users to quickly find specific assets. Dynamic feedback enables interactive and timely input on projects. Additionally, the Kanban system provides a visual overview of tasks and progress, and the version control feature helps manage various iterations of a project's assetsR.
Integrations include Shopify, Slack, Canva, Google Drive, Dropbox, Figma, Adobe Premier Pro, Zapier, Airtable, and many more.
Bynder is a digital asset management platform that lets you store your creative files and prevent content chaos from happening.
Why I picked Bynder: It provides cloud digital asset management delivered through a slick, clean interface. Bynder helps you create, find and use digital assets with streamlined collaboration and a focus on brand consistency across all markets and channels. Additionally, its Digital Asset Transformation (DAT) connects your current tech stack with the DAM so you can alter assets with features like resizing, focus, cropping, and removing asset backgrounds.
Just like DAT, many add-on modules complement this asset management platform. These include a brand guidelines module, creative workflow, analytics, content workflow and a video editing studio.
Bynder Standout Features & Integrations
Features include one central location to store all brand and campaign assets, direct assets available for users across the world, simplified file searching, built-in security controls such as two-factor authentication, user rights and access settings to protect your content, and digital asset transformation.
Integrations include Slack, Adobe Creative Cloud, Adobe Experience Manager, Sitecore, Sitefinity, BloomReach, Drupal 7, Drupal 8, WordPress, Okta, Google, Hootsuite, Microsoft Active Directory, Collect.io, Shutterstock, SDL Tridion, Templafy, and TYPO3.
If you think Bynder is a good fit for your brand, you can access its free trial and find out first hand if it helps your operation.
Scaleflex’s Filerobot is a GDPR-compliant Digital Asset Management platform that is software-agnostic and helps teams store, manage, optimize, share, and accelerate all digital and media assets.
Why I picked Scaleflex: If you handle a remote team, you'll be happy to know it offers a user interface in over 8 different languages! Also, custom permissions and user roles let everyone on the team enjoy a personalized solution.
This platform has management features that allow you to set rules and prevent having duplicated assets in the media library. Additionally, you can rollback to previous versions if someone uploaded the wrong item.
On the innovation front, their AI and machine learning allow bulk background removal, video transcoding and adaptive streaming, and auto-tagging for enriched search capabilities. Note: They have comprehensive documentation and in-house DAM experts who provide training to help you deploy faster.
Scaleflex Standout Features & Integrations
Features include an inline image editor with social media presets, duplicate management, versioning control, and media optimization.
Integrations include Adobe Creative Cloud, WordPress, Magento, Canva, Opencart, Kontent, Pabbly Connect, Sylius, Akeneo, Prismic, Zapier and they are always looking to expand their libraries. Your developers will be happy to know it offers headless APIs for custom integrations.
Scaleflex offers a free demo and customized pricing plans, allowing companies to scale as they grow.
Founded in 2012 and acquired by Smartsheet in 2020, Brandfolder is an industry leader in Digital Asset Management software.
Why I picked Brandfolder: It delivers a DAM software that is as intuitive for users as it is powerful for admins. You can easily store, manage, share, manipulate, and analyze assets across hundreds of formats, including 8K videos, documents, images, and 3D renderings. In addition to core DAM functionality, Brandfolder provides features to empower key stakeholders such as marketers, salespeople, franchise partners, agencies, and retailers with SmartCDN, collaborative workspaces, and self-serve asset templates.
These features free up already stretched-thin creative teams by giving users the ability to resize and reformat asset downloads on-demand, quickly create or customize content using pre-approved templates, and embed digital assets across the web that automatically update. Brandfolder’s proprietary AI/ML and analytics technology, Brand IntelligenceⓇ , can detect duplicate assets, extract brand-specific metadata, and auto-tag images for more powerful search capabilities and asset usage analytics.
Brandfolder Standout Features & Integrations
Features include AI-driven tagging and analytics, web-to-print, custom templates, content automation, multiple file format support, and guest upload so external partners can upload files without accessing the system.
Integrations include Adobe Creative Cloud, Microsoft Office 365, Slack, Highspot, Google Suite, Sitecore, Shopify, Hubspot, Contentful, Salesforce, Workfront, OKTA, WordPress, Seismic, Drupal 8, Hootsuite, Jira, Trello, Templafy, Wrike, SSO/SAML, and many more, accessible via Zapier.
With best-in-class time-to-value, services, support, security, and scalability Brandfolder enables brands around the world like Slack, TripAdvisor, Lyft, and P.F. Changs to create compelling brand experiences with unparalleled efficiency and speed.
Acquia DAM (Widen) is a really useful tool to that serves as a central foundation to organize, share, and distribute your brand assets and product content across the web.
Why I picked Acquia DAM: Something notable about this tool is its powerful search functionality and flexible metadata models. In this sense, Acquia DAM stands out in our features and functionality evaluation, where searchability and flexibility reign supreme. And in addition to using metadata to classify your assets, you can also assign different roles and permissions to different user groups to control access levels.
It's worth mentioning that you can use this tool as a standalone digital asset management tool or build it out into a larger management system. In addition to the core DAM offering, several add-on applications are available to construct your brand management, marketing resource management, or product information management system that works for your use case. For example, you can use Entries to assemble product content for e-commerce distribution, or Portals to share curated collections within branded webpages. You could also leverage Templates to build localized ads and brochures or use their Workflow add-on to manage work-in-process review and approval.
Acquia DAM Standout Features & Integrations
Features include hi-res previews, version control, asset history, predictive search, metadata keyword search, content syndication, channel portals, and time-based access to assets.
Integrations include Airtable, Clarifai, Asana, Box, Salesforce, OneDrive, Slack, Wrike, and Shutterstock. You can also find partner integrations from Adobe Creative Cloud, Enwove, Hootsuite, Modus, and Mediafly.
Acquia DAM has plans for standard and enterprise DAM solutions and a DAM+PIM offering.
DemoUp Cliplister is an advanced DAM software that provides users with an intuitive platform to store, organize, and share large amounts of digital files, such as images, videos, music, and documents.
It enables users to create searchable libraries of their digital assets that are accessible from any device. The software includes built-in metadata extraction capabilities to ensure accurate data capture and enhance organization. Additionally, it leverages machine learning algorithms to automatically detect objects in images and videos for more efficient tagging and classification.
DemoUp Cliplister’s UI customization options let users customize the look and feel of their dashboard. They can choose from different color schemes, layouts, and fonts to create an interface that is tailored to their needs or preferences, providing users with complete control over how they interact with their digital assets. The platform makes it easy to collaborate with colleagues on projects as well as automate mundane tasks such as data entry or transcoding. The platform’s automation features allow users to create workflows for repetitive operations so they can focus on the more important tasks at hand. In addition, its collaboration tools enable teams to share files, review content, comment on drafts, assign tasks, and monitor progress in real-time.
DemoUp Cliplister provides users with secure access control options so they can keep their digital assets safe from unauthorized access or manipulation. Its drag-and-drop interface makes it simple to upload files from a computer or any other external storage device without having to worry about compatibility issues or file size limits. The software has built-in analytics tools that allow users to track usage patterns over time and identify areas where improvements may be needed.
Pics.io is a digital asset management (DAM) platform that provides solutions for organizing, managing, and distributing digital assets in multiple formats. It allows users to store assets in a centralized cloud library, where where users can easily search and retrieve files.
Why I picked Pics.io: This software integrates easily with Google Drive and Amazon S3 so that you don't need to migrate your files elsewhere, while also offering its own storage space. Pics.io is designed to support a range of industries and professionals who work with digital content, providing them with a system to manage their assets effectively. As such, the tool supports a wide range of file formats, including images, videos, audio files, and documents. Users can also create collections to group related digital assets, use metadata for easy search and organization, and compare different versions of files.
The tool's version control additionally feature allows you to both track changes and revert to previous file versions. Collaboration features such as commenting, tagging users, and approving assets are also available and facilitate teamwork on digital projects. Other features allow users to share assets with team members or external parties, customize the interface with branding, and analyze asset usage with built-in reporting tools.
Pics.io Standout Features & Integrations
Features include visual comparison for tracking visual edits for both images and videos, custom metadata fields, AI visual search, advanced search, user permissions, social media templates, and AI-generated asset descriptions. It also allows you to choose from three different AI models when generating keywords for digital assets for more relevant and efficient tagging.
Integrations include Google Drive, Dropbox, Amazon S3, Shopify, Slack, Adobe Photoshop, Figma, Hootsuite, HubSpot, Salesforce, Trello, and ZohoCRM.
Stockpress is a digital asset management (DAM) platform aimed at enhancing the organization, searchability, collaboration, and sharing of digital files for teams of any size.
Why I picked Stockpress: Its collections capability lets you organize files in a way that avoids duplication, making it easier to manage your digital assets. You can create collections based on projects, campaigns, or any other criteria, ensuring your files are neatly categorized without taking up extra storage space.
With AI-powered and custom tagging, you can enhance the searchability of your assets, ensuring files can be found quickly using keywords and filters. This is beneficial for teams dealing with a vast array of digital assets, as it cuts down the time spent searching for specific files. AI tagging automates the categorization process, speeding up your workflow and minimizing human error in file organization.
Stockpress Standout Features & Integrations
Features include bulk import, collaboration tools, secure sharing, file statuses, feedback tools, and dynamic filters. It also offers a smart search feature that facilitates comprehensive searches across file names, descriptions, keywords, and tags.
Integrations include Webflow, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Box, Canva, Dropbox, Google Drive, Klaviyo, Mailchimp, Slack, and Okta.
Filecamp is a digital asset management platform that helps marketing professionals get more value from their creative assets.
Why I picked Filecamp: It lets you store all your images, videos, creative files, and presentations and easily find them, thanks to its powerful tagging functionality. You can upload files and folders, tag them manually or use the auto-tagging feature. Then, filter, sort, search, and download files in the original resolution or the one of your choosing.
If you are interested in your team collaborating on creative assets, Filecamp includes a proofing module where your team can engage in conversations around deliverables, suggest changes and go through approval workflows in a single place. Plus, you can do all this in a white-label product that you can make your own in a way only a few tools let you.
Filecamp Standout Features & Integrations
Features include auto-tagging, upload links that you can share with external people, custom thumbnails on assets, file proofing and approvals, granular access user permissions, and file collections.
Integrations are not a part of the platform at the moment.
Filecamp is great if you need a white-label platform that can store all your files and requires little training. You can try out their professional plan from the website.
Resumen de los Mejores Programas Gestión de Activos Digitales
Tools | Price | |
---|---|---|
MediaValet | Pricing upon request | Website |
Air | From $250/month (billed annually) | Website |
Bynder | Pricing upon request | Website |
Scaleflex | From $213/month | Website |
Brandfolder | Pricing upon request | Website |
Acquia DAM (Widen) | Pricing upon request | Website |
DemoUp Cliplister | Pricing upon request | Website |
Pics.io | From $50/month (no users included) | Website |
Stockpress | From $39/month (billed annually) | Website |
Filecamp | From $29/user/month | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareSoftware Gratuito de Gestión de Activos Digitales
Varias compañías de software de gestión de activos digitales ofrecen una versión gratuita de su software con algunas características restringidas. Aquí tienes una breve lista de software de gestión de activos digitales que puedes probar de manera gratuita.
Otros Programas de Gestión de Activos Digitales
Aquí tienes otras opciones de software de gestión de activos digitales que no he tenido la oportunidad de revisar por completo, pero puedes echarles un vistazo si las anteriores no son adecuadas para ti:
¿Necesitas Ayuda Para Reducir las Opciones?
Esta herramienta es bastante útil. Nos hemos asociado con Crozdesk para brindarte acceso a su “Buscador de software”.
Si ingresas algunos de los detalles sobre tu proyecto y las funciones que buscas en una herramienta de administración de proyectos, generará una lista de herramientas que coinciden con tus preferencias. Sólo debes proporcionar tu correo electrónico y te enviarán una bonita guía en PDF con un resumen de las mejores coincidencias.
¿Cuál es tu Software de Gestión de Activos Digitales Favorito?
En la era moderna, la gestión de activos digitales es una gran parte de la gestión de proyectos. Las anteriores son algunas sugerencias pero, como siempre, no es una lista exhaustiva. ¿Qué herramientas o software utilizas para la gestión de proyectos creativos? Me encantaría ver tus sugerencias en los comentarios.