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Las Mejores Herramientas
El Mejor Software de Gestión de Activos Digitales en 2022

Una Lista de Software de Gestión de Activos Digitales

El software de administración de activos digitales le permite a los usuarios almacenar y organizar archivos y proteger sus activos de posibles hurtos. El software de gestión de activos digitales puede mejorar el flujo de trabajo del proyecto y ayudar con los desafíos comunes del proyecto. Todos tus archivos estarán en un solo lugar, ya no tendrás que pasar horas buscando esa imagen enterrada en lo más profundo de tu disco duro.

  1. Bynder

    Bynder’s digital asset management platform helps you conquer the content chaos

  2. Widen Collective

    Best digital asset management software for configuration and customization

  3. Brandfolder

    Best digital asset management software for enterprise usability and adoption

  4. Scaleflex

    A Modern, MACH-certified Digital Asset Management Platform

  5. MediaValet

    Best DAM software for marketing & creative teams

  6. monday.com

    Best digital asset manager with workflow automation and collaboration

  7. Filecamp

    Best cloud-based digital asset management software

  8. Canto

    Best digital asset management system for images

  9. Amplifi.io

    Best digital asset management system for product manufacturers

  10. Wedia

    Best DAM for user and customer experience

Preguntas Frecuentes Sobre la Gestión de Activos Digitales

Empieza aquí para cubrir los conceptos básicos del software de gestión de activos de medios digitales, como qué es y para qué lo puedes usar.

¿Qué es la gestión de activos digitales?

Digital asset management is a repository of digital assets – think of it as your online filing system. A DAM improves flexibility, control and access between organizations, businesses, departments, customers and partners of digital assets.

¿Qué es un activo digital?

Un activo digital es una ‘cosa’ a la que puedes acceder y usar online. Entre otros, eso puede incluir fotografía, vídeos, activos de marca, libros electrónicos, logotipos, ilustraciones, animaciones, presentaciones, hojas de cálculo, documentos de texto, correos electrónicos; podría ser cualquier cosa que sea digital y tenga metadatos.

¿Qué es un sistema de gestión de activos digitales?

El sistema de gestión de activos digitales facilita mucho el proceso de almacenamiento, intercambio y control de activos digitales. Proporciona una biblioteca centralizada para almacenar y compartir activos digitales, y permite a las personas acceder a los archivos que necesitan sin importar en qué parte del mundo se encuentren, sin estar conectados a un servidor in situ.

¿Por qué es importante la gestión de activos digitales?

El software de gestión de activos digitales permite a los gerentes de proyecto organizar y acceder al contenido del cliente. Todos tus activos se almacenan en una única biblioteca, por lo que puedes acceder a ellos en tu escritorio, en cola para tomar un café o de camino a una reunión.

¿Quién usa el software de gestión de activos digitales?

Las agencias de publicidad, los equipos creativos, las organizaciones sin fines de lucro y las empresas de comercio electrónico son solo algunos ejemplos de organizaciones que usarían algún software de DAM. Los creativos independientes, como los fotógrafos y los diseñadores, suelen utilizar la gestión de activos digitales personales para almacenar, compartir y organizar sus archivos. Todo lo que sea digital y tenga metadatos es un activo digital. Por lo tanto, cualquiera cuyo trabajo o proyecto implique el uso frecuente de medios o archivos digitales probablemente usará un software de DAM

¿Cuáles son las capacidades del software de gestión de activos digitales?

El software de gestión de activos digitales almacena activos digitales en una biblioteca centralizada. La mayoría de los programas de gestión de activos digitales proporcionan características adicionales, como la adición automática de etiquetas de metadatos, la creación de álbumes inteligentes y el rastreo de licencias de activos. El software de gestión de activos digitales generalmente funciona con Mac y Windows.

¿No estás buscando software de gestión de activos digitales? Consulta nuestras otras listas de software para administrar equipos, recursos y proyectos:

  1. ¿Tienes problemas para mantener en marcha todos tus proyectos digitales? Prueba nuestras recomendaciones de software de programación de proyectos para ayudar a mantenerte organizado.
  2. Administrar equipos grandes puede ser un dolor de cabeza. Prueba nuestras recomendaciones de software de programación de recursos para asegurarte de que todos tienen lo que necesitan.
  3. Concéntrate en lo importante y haz más cada día visitando nuestras revisiones de aplicaciones de productividad.

Esta lista te ayudará a comparar y evaluar rápidamente el mejor software de gestión de activos digitales (frecuentemente denominado DAM, por sus siglas en inglés).

Si alguna vez has pensado: “Sé que teníamos un archivo hace aproximadamente un año que podríamos usar para este proyecto, si tan solo pudiera encontrarlo…”, entonces deberías considerar obtener un software de gestión de activos digitales. Es un sistema para almacenar y administrar activos digitales que puede acelerar la producción y garantizar que utilices el archivo más adecuado para tus proyectos.

Esta lista te ayudará a comparar y evaluar rápidamente el mejor software de gestión de activos digitales (frecuentemente denominado DAM, por sus siglas en inglés).

Si alguna vez has pensado: “Sé que teníamos un archivo hace aproximadamente un año que podríamos usar para este proyecto, si tan solo pudiera encontrarlo…”, entonces deberías considerar obtener un software de gestión de activos digitales. Es un sistema para almacenar y administrar activos digitales que puede acelerar la producción y garantizar que utilices el archivo más adecuado para tus proyectos.

Digital Asset Management Software DPM Logo Soup 2021

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¿Necesito un Administrador de Activos Digitales?

Contestaré esa pregunta con tres preguntas más. ¿Tú …

… gestionas equipos creativos?

… trabajas en un equipo descentralizado?

… trabajas con múltiples proveedores, clientes o socios?

Si respondiste “Sí” a cualquiera de estas tres preguntas, probablemente podrías sacarle provecho al software de gestión de activos digitales. Estos son algunos de los beneficios que te puede proporcionar:

A graphic showing the 3 benefits of digital asset management software: 1. everyone can access the same file versions, 2. you can refer to version history and track versions, 3. you can use metadata to organize and locate assets

Descripciones Generales de los 10 Mejores Programas de Gestión de Activos Digitales

1

Bynder

Bynder’s digital asset management platform helps you conquer the content chaos

A Leader by The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022 report.

Bynder helps you create, find and use digital assets with streamlined collaboration and a focus on brand consistency across all markets and channels. It provides cloud digital asset management delivered through a slick, clean interface. Features include one central location to store all brand and campaign assets, direct asset available for users across the world, simplified file searching, built-in security controls such as two-factor authentication, user rights and access settings to protect your content, and more.

Bynder scores high in the Features and Functionality section of our evaluation criteria specifically because they have great support for a variety of file types, browser integration is pristine, user-friendliness for the dissemination of brand guidelines, and many more top-notch capabilities.

Integrations include Slack, Adobe Creative Cloud, Adobe Experience Manager, Sitecore, Sitefinity, BloomReach, Drupal 7, Drupal 8, WordPress, Okta, Google, Hootsuite, Microsoft Active Directory, Collect.io, Shutterstock, SDL Tridion, Templafy, and TYPO3.

The only cons to note are that parts of the interface are a bit cumbersome or clumsy and more customizability options would be helpful for large-scale projects.

Bynder offers customized pricing based on request and has a free trial and/or a free demo.

Free trial

Pricing upon request

2

Widen Collective

Best digital asset management software for configuration and customization

Widen Collective is a really useful tool to organize, share, and distribute your brand assets and product content across the web. In the end, it helps empower your marketers, salespeople, and partners to get the content they need on demand.

Something notable about this tool is its powerful search functionality and flexible metadata models. In this sense, Widen Collective stands out in our features and functionality evaluation, where searchability and flexibility reign supreme. And in addition to using metadata to classify your assets, you can also assign different roles and permissions to different user groups to control access levels.

You don't see this in every digital asset manager, but in Widen Collective you'll find an analytics feature. This means you can understand who is using your content, which can in turn inform more effective creative deliverables.

It's worth mentioning that you could use this tool as a standalone digital asset management tool or you could build it out into a larger management system. In addition to the core DAM offering (Widen Assets and Insights), several add-on applications are available to construct your brand management, marketing resource management, or product information management system that works for your use case. For example, you can use Entries to assemble product content for e-commerce distribution, or Portals to share curated collections within branded webpages. You could also leverage Templates to build localized ads and brochures or use their Workflow add-on to manage work-in-process review and approval.

The Widen Collective integrates with dozens of platforms spanning content management, project management, marketing automation, customer relationship management, social media, sales enablement, and more.

Widen offers pricing upon request.

From $20,000/year

3

Brandfolder

Best digital asset management software for enterprise usability and adoption

Founded in 2012 and acquired by Smartsheet in 2020, Brandfolder is an industry leader in Digital Asset Management software.

Brandfolder delivers a DAM software that is as intuitive for users as it is powerful for admins. Easily store, manage, share, manipulate, and analyze assets across hundreds of formats including 8K video, documents, images, and 3D renderings with little to no training. In addition to core DAM functionality, Brandfolder provides robust features to empower key stakeholders such as marketers, salespeople, franchise partners, agencies, and retailers with SmartCDN, collaborative workspaces, and self-serve asset templates.

These features free up already stretched-thin creative teams by giving users the ability to resize and reformat asset downloads on-demand, quickly create or customize content using pre-approved templates, and embed digital assets across the web that automatically update. Brandfolder’s proprietary AI/ML and analytics technology, Brand Intelligence, can detect duplicate assets, extract brand-specific metadata, and auto-tag images for more powerful search capabilities and asset usage analytics.

The recent acquisition by Smartsheet has led to deeper integrations with the leading collaborative work management system to level up marketing and creative production with powerful automations, reporting, and workflow capabilities. Additional integrations include Adobe Creative Cloud, Microsoft Office 365, Slack, Highspot, Google Suite, Sitecore, Shopify, Hubspot, Contentful, Salesforce, Workfront, OKTA, WordPress, Seismic, Drupal 8, Hootsuite, Jira, Trello, Templafy, Wrike, SSO/SAML, and many more, accessible via Zapier.

With best-in-class time-to-value, services, support, security, and scalability Brandfolder enables brands around the world like Slack, TripAdvisor, Lyft, and P.F. Changs to create compelling brand experiences with unparalleled efficiency and speed.

Brandfolder offers pricing upon request and has a free demo.

Free demo

Custom pricing

4

Scaleflex

A Modern, MACH-certified Digital Asset Management Platform

Scaleflex’s Filerobot is a GDPR-compliant Digital Asset Management platform that is software-agnostic and helps teams store, manage, optimize, share, and accelerate all digital and media assets. If you handle a remote team, you'll be happy to know it offers a user interface in over 8 different languages!

Among its features are an inline image editor with social media presets, duplicate management, versioning control, and media optimization. Also, you can set custom permissions and user roles, and have your team collaborate and share internally and with external partners.

On the innovation front, their AI and machine learning allow bulk background removal, video transcoding and adaptive streaming, and auto-tagging for enriched search capabilities.

Note: They have comprehensive documentation and in-house DAM experts who provide training to help you deploy faster.

Integrations include Adobe Creative Cloud, WordPress, Magento, Canva, Opencart, Kontent, Pabbly Connect, Sylius, Akeneo, Prismic, Zapier and they are always looking to expand their libraries. Your developers will be happy to know it offers headless APIs for custom integrations.

Scaleflex offers a free demo and customized pricing plans, allowing companies to scale as they grow.

Custom Pricing

5

MediaValet

Best DAM software for marketing & creative teams

MediaValet is a digital asset management solution that helps organizations easily manage, find, and share their high-value digital assets (source, WIP, and final). As a cloud-based DAM available from anywhere, it helps teams improve their productivity, increase asset ROI and drive revenue growth.

Advanced search and tagging features enable users to pinpoint what they need in seconds. Artificial intelligence automatically tags photos and documents with object, text and color recognition, making them instantly discoverable on upload. For video content, Audio/Video Intelligence automatically generates metadata tags for people, objects, text, and spoken word – it can even generate captions in over 70 languages, making video content more accessible.

With unlimited users and administrators included in enterprise subscriptions, MediaValet allows teams worldwide to scale quickly and cost-effectively. Plus, unlimited training and support ensures that all users are confident using the system and can maximize its value.

Delivering the highest level of security and scalability, MediaValet is trusted by many of the world's largest and most respected brands, such as the Jane Goodall Institute, Experian, and Brand USA.

Mediavalet integrates with Wrike, Workfront, Slack, OKTA, Active Directory, WordPress. Drupal 8, Adobe Creative Cloud, Sharepoint, Office 365, Hootsuite, and more.

Pricing is available upon request.

Free demo

Custom Pricing

6

monday.com

Best digital asset manager with workflow automation and collaboration

monday.com is a great digital asset management software because of the way the tool has done away with a lot of the trimmings of typical digital content management tools and focused on simple, visually intuitive layouts that help clarify the sequence of work for any marketing team.

monday.com allows you to allocate & prioritize tasks, use various views in order to see where everything stands, and track multiple projects using dashboards that provide high-level insights in a visual and intuitive way. It has client management capabilities that let you do everything from setting up automatic reminders, due date notifications, and assign members of your creative team to new tasks automatically. The platform also provides powerful and customizable notifications and automation so you and your team can focus on what's important.

With monday.com you can plan, manage and track your budgets in an intuitive interface. You can track expenses, income, their dates, and attach needed files to each item. And thanks to the various columns, you can filter items by many different variables such as status, people, text, time, location and others. Formula columns are also available.

While monday.com doesn’t offer traditional automated reporting, it is built to show the big picture at a glance to help you analyze various aspects of your projects and processes.

monday.com’s integrations include project management apps like Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible via Zapier.

monday.com costs from $6/user/month and comes with a free 14-day trial. They offer a free plan for up to 2 users.

14-day free trial

From $10/user/month

7

Filecamp

Best cloud-based digital asset management software

Filecamp is a digital asset management platform where you can store all your images, videos, creative files, and presentations and easily find them, thanks to its powerful tagging functionality.

This robust platform was created to help you manage and control how your images are used. Therefore, you can upload files and folders, tag them manually or use the auto-tagging feature, filter, sort, search, and download files in the original resolution or the one of your choosing.

If you are interested in your team collaborating on creative assets, Filecamp includes a proofing module where your team can engage in conversations around deliverables, suggest changes and go through approval workflows in a single place. Plus, you can do all this in a white-label product that you can make your own in a way only a few tools let you.

Filecamp allows you to have unlimited users in all plans and starts at $29/month. You can buy additional storage for your plan on-demand and test the tool with their 30-day free trial.

30-day free trial

From $29/ month

8

Canto

Best digital asset management system for images

Canto helps to organize all visual content with a digital asset management system that emphasizes ease of use and collaboration. Robust search mechanics, smart sharing between different groups of stakeholders, and ample support (online tutorials or customer helpline) are just a few of the features they offer.

The flexibility of deployment and implementation are just a few of the reasons Canto scored so highly in the Usability evaluation criteria section. Overall, the software was pleasurable to navigate, easy to tune into and customize to individual use cases, and welcoming to new users.

Integrations include Box, Google products, Dropbox, Drupal, Egnyte, Facebook, Adobe Creative Cloud, Mailchimp, Pinterest, Slack, Twitter, TYPO3, Vimeo, WordPress, YouTube, and more.

A minor grip was the amount of data required to satisfy upload forms, which became a bit tiresome. Additionally, the loading of preview images tends to lag quite a bit.

Canto Digital Asset Management offers a quote-based plan upon request and has a 15-day free trial.

15 days free trial

Pricing upon request

9

Amplifi.io

Best digital asset management system for product manufacturers

Amplifi.io is a cloud-based Digital Asset Management hub featuring centralized and organized content, automatic indexing and grouping of items, an intuitive media portal for teams and clients, online automated commerce support, single-sign-on capabilities, and much more.

The ample self-help resources supplied within Amplifi.io have the potential to significantly reduced the number of phone calls and emails the content/marketing team receives about gaining access to assets, making this app a standout in our Usability evaluation criteria segment.

Available software integrations include Google Drive, Google Analytics, Shopify, and Magento.

More third-party integration options would make Amplifi.io a more competitive choice amongst DAM software. Tagging and analytic features could likewise be updated and improved.

Amplifi.io costs from $12,000/year and offers a free demo.

Free demo

From $12,000/year

10

Wedia

Best DAM for user and customer experience

Wedia is a provider of Digital Asset Management software solutions for large organizations.

They need to produce and manage an ever-growing number of diverse assets that must be rendered in hundreds of variations (size, quality, format, crop). They face external regulatory compliance, third-party licensing compliance, and intrinsic brand consistency issues that constrain their marketing and communication functions. They must deal with multiple technical challenges

resulting from heterogeneous tools and legacy software solutions that produce, manage and consume content and rich media. And above all, they need to adapt and distribute these visuals over multiple channels, physical or digital, all with a single objective: to continuously improve the effectiveness of these visuals and the user experience they help

create.

Wedia helps its clients manage this complexity and convert their marketing visuals into sales by providing them with a central hub to manage, organize, securely share and repurpose their digital assets and media files, whatever the format, and according to their specific organization and business expectations.

Wedia pricing is available upon request. They offer a free demo.

Free demo

Pricing upon request

Resumen de los Mejores Programas Gestión de Activos Digitales

Tool Free Option Price
1
Bynder

Bynder’s digital asset management platform helps you conquer the content chaos

Free trial

Pricing upon request Visit Website
2
Widen Collective

Best digital asset management software for configuration and customization

Not available

From $20,000/year Visit Website
3
Brandfolder

Best digital asset management software for enterprise usability and adoption

Free demo

Custom pricing Visit Website
4
Scaleflex

A Modern, MACH-certified Digital Asset Management Platform

Not available

Custom Pricing Visit Website
5
MediaValet

Best DAM software for marketing & creative teams

Free demo

Custom Pricing Visit Website
6
monday.com

Best digital asset manager with workflow automation and collaboration

14-day free trial

From $10/user/month Visit Website
7
Filecamp

Best cloud-based digital asset management software

30-day free trial

From $29/ month Visit Website
8
Canto

Best digital asset management system for images

15 days free trial

Pricing upon request Visit Website
9
Amplifi.io

Best digital asset management system for product manufacturers

Free demo

From $12,000/year Visit Website
10
Wedia

Best DAM for user and customer experience

Free demo

Pricing upon request Visit Website

Software Gratuito de Gestión de Activos Digitales

Varias compañías de software de gestión de activos digitales ofrecen una versión gratuita de su software con algunas características restringidas. Aquí tienes una breve lista de software de gestión de activos digitales que puedes probar de manera gratuita.

  1. ResourceSpace
  2. Pimcore
  3. Wrike

Otros Programas de Gestión de Activos Digitales

Aquí tienes otras opciones de software de gestión de activos digitales que no he tenido la oportunidad de revisar por completo, pero puedes echarles un vistazo si las anteriores no son adecuadas para ti:

  1. MarcomCentral

    Best DAM for AI-assisted tagging of assets.

  2. MediaBeacon

    Best digital asset management software for scaling teams and large organizations

  3. Sesimi

    Best DAM for local area marketing and creative automation

  4. Libris

    Best DAM vendor for custom solutions

  5. Swivle DAM

    Best digital asset management software for small businesses and freelancers

  6. Eagle App

    Best DAM to organize your design project files

  7. ClickUp

    Best integrations with file storage and DAM platforms for your projects

  8. Smartsheet

    Best digital asset manager with project management and collaboration

  9. Wrike

    Best for its digital asset management partners

¿Necesitas Ayuda Para Reducir las Opciones?

Esta herramienta es bastante útil. Nos hemos asociado con Crozdesk para brindarte acceso a su “Buscador de software”.

Si ingresas algunos de los detalles sobre tu proyecto y las funciones que buscas en una herramienta de administración de proyectos, generará una lista de herramientas que coinciden con tus preferencias. Sólo debes proporcionar tu correo electrónico y te enviarán una bonita guía en PDF con un resumen de las mejores coincidencias.

¿Cuál es tu Software de Gestión de Activos Digitales Favorito?

En la era moderna, la gestión de activos digitales es una gran parte de la gestión de proyectos. Las anteriores son algunas sugerencias pero, como siempre, no es una lista exhaustiva. ¿Qué herramientas o software utilizas para la gestión de proyectos creativos? Me encantaría ver tus sugerencias en los comentarios.

By Ben Aston

Soy Ben Aston, gerente de proyectos digitales. He estado en la industria durante más de 10 años trabajando en el Reino Unido en las principales agencias digitales de Londres, incluidas Dare, Wunderman, Lowe y DDB. He entregado de todo, desde videos virales a CMS, juegos flash, anuncios publicitarios y eCRM a sitios de comercio electrónico. He tenido la suerte de trabajar en una amplia gama de grandes clientes; marcas automotrices como Land Rover, Volkswagen y Honda; Empresas de servicios públicos como BT, British Gas y Exxon, y de bienes de consumo como Unilever, así como también marcas de productos electrónicos, como por ejemplo Sony.

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1 Comment

  • Saludos, muy interesante la información que compartes, no sabia la existencia de estos softwares que se ven muy útiles. Sin embargo, di con la pagina porque lo que yo busco (como videografo independiente) es manejar todos los recursos que he ido acumulando con el tiempo (fotos, videos, recursos de diseño grafico, etc) y que cuando desee reutilizar alguno en un proyecto futuro me sea facil encontrarlo. En estos casos, todos los que compartes, por lo que entiendo, usan almacenamiento en la nube, cosa que yo no necesitaria. Basicamente lo que busco es una plataforma que me permita organizar todos los recursos que tengo, y que sea de facil acceso a través de tags, cuando necesite algun tema en particular.

    Reply

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