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El Mejor Software de Gestión de Activos Digitales en 2023

Una Lista de Software de Gestión de Activos Digitales

El software de administración de activos digitales le permite a los usuarios almacenar y organizar archivos y proteger sus activos de posibles hurtos. El software de gestión de activos digitales puede mejorar el flujo de trabajo del proyecto y ayudar con los desafíos comunes del proyecto. Todos tus archivos estarán en un solo lugar, ya no tendrás que pasar horas buscando esa imagen enterrada en lo más profundo de tu disco duro.

  1. 1. Bynder — The best DAM to empower exceptional content experience at scale
  2. 2. MediaValet — Best DAM software for marketing & creative teams
  3. 3. Brandfolder — Best digital asset management software for enterprise usability and adoption
  4. 4. Scaleflex — Best DAM for being MACH-certified
  5. 5. Brightspot — Best for its content filters and recent search history
  6. 6. Acquia DAM (Widen) — Best digital asset management software for configuration and customization
  7. 7. Canto — Best digital asset management system for sharing files with external parties
  8. 8. Amplifi.io — Best digital asset management system for product manufacturers
  9. 9. MarcomCentral — Best DAM for AI-assisted tagging of assets.
  10. 10. Libris — Best DAM vendor for custom solutions

Preguntas Frecuentes Sobre la Gestión de Activos Digitales

Empieza aquí para cubrir los conceptos básicos del software de gestión de activos de medios digitales, como qué es y para qué lo puedes usar.

¿Qué es la gestión de activos digitales?

Digital asset management is a repository of digital assets – think of it as your online filing system. A DAM improves flexibility, control and access between organizations, businesses, departments, customers and partners of digital assets.

¿Qué es un activo digital?

Un activo digital es una ‘cosa’ a la que puedes acceder y usar online. Entre otros, eso puede incluir fotografía, vídeos, activos de marca, libros electrónicos, logotipos, ilustraciones, animaciones, presentaciones, hojas de cálculo, documentos de texto, correos electrónicos; podría ser cualquier cosa que sea digital y tenga metadatos.

¿Qué es un sistema de gestión de activos digitales?

El sistema de gestión de activos digitales facilita mucho el proceso de almacenamiento, intercambio y control de activos digitales. Proporciona una biblioteca centralizada para almacenar y compartir activos digitales, y permite a las personas acceder a los archivos que necesitan sin importar en qué parte del mundo se encuentren, sin estar conectados a un servidor in situ.

¿Por qué es importante la gestión de activos digitales?

El software de gestión de activos digitales permite a los gerentes de proyecto organizar y acceder al contenido del cliente. Todos tus activos se almacenan en una única biblioteca, por lo que puedes acceder a ellos en tu escritorio, en cola para tomar un café o de camino a una reunión.

¿Quién usa el software de gestión de activos digitales?

Las agencias de publicidad, los equipos creativos, las organizaciones sin fines de lucro y las empresas de comercio electrónico son solo algunos ejemplos de organizaciones que usarían algún software de DAM. Los creativos independientes, como los fotógrafos y los diseñadores, suelen utilizar la gestión de activos digitales personales para almacenar, compartir y organizar sus archivos. Todo lo que sea digital y tenga metadatos es un activo digital. Por lo tanto, cualquiera cuyo trabajo o proyecto implique el uso frecuente de medios o archivos digitales probablemente usará un software de DAM

¿Cuáles son las capacidades del software de gestión de activos digitales?

El software de gestión de activos digitales almacena activos digitales en una biblioteca centralizada. La mayoría de los programas de gestión de activos digitales proporcionan características adicionales, como la adición automática de etiquetas de metadatos, la creación de álbumes inteligentes y el rastreo de licencias de activos. El software de gestión de activos digitales generalmente funciona con Mac y Windows.

¿No estás buscando software de gestión de activos digitales? Consulta nuestras otras listas de software para administrar equipos, recursos y proyectos:

  1. ¿Tienes problemas para mantener en marcha todos tus proyectos digitales? Prueba nuestras recomendaciones de software de programación de proyectos para ayudar a mantenerte organizado.
  2. Administrar equipos grandes puede ser un dolor de cabeza. Prueba nuestras recomendaciones de software de programación de recursos para asegurarte de que todos tienen lo que necesitan.
  3. Concéntrate en lo importante y haz más cada día visitando nuestras revisiones de aplicaciones de productividad.

Esta lista te ayudará a comparar y evaluar rápidamente el mejor software de gestión de activos digitales (frecuentemente denominado DAM, por sus siglas en inglés).

Si alguna vez has pensado: “Sé que teníamos un archivo hace aproximadamente un año que podríamos usar para este proyecto, si tan solo pudiera encontrarlo…”, entonces deberías considerar obtener un software de gestión de activos digitales. Es un sistema para almacenar y administrar activos digitales que puede acelerar la producción y garantizar que utilices el archivo más adecuado para tus proyectos.

Esta lista te ayudará a comparar y evaluar rápidamente el mejor software de gestión de activos digitales (frecuentemente denominado DAM, por sus siglas en inglés).

Si alguna vez has pensado: “Sé que teníamos un archivo hace aproximadamente un año que podríamos usar para este proyecto, si tan solo pudiera encontrarlo…”, entonces deberías considerar obtener un software de gestión de activos digitales. Es un sistema para almacenar y administrar activos digitales que puede acelerar la producción y garantizar que utilices el archivo más adecuado para tus proyectos.

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¿Necesito un Administrador de Activos Digitales?

Contestaré esa pregunta con tres preguntas más. ¿Tú …

… gestionas equipos creativos?

… trabajas en un equipo descentralizado?

… trabajas con múltiples proveedores, clientes o socios?

Si respondiste “Sí” a cualquiera de estas tres preguntas, probablemente podrías sacarle provecho al software de gestión de activos digitales. Estos son algunos de los beneficios que te puede proporcionar:

A graphic showing the 3 benefits of digital asset management software: 1. everyone can access the same file versions, 2. you can refer to version history and track versions, 3. you can use metadata to organize and locate assets

Descripciones Generales de los 10 Mejores Programas de Gestión de Activos Digitales

1

Bynder

The best DAM to empower exceptional content experience at scale

Bynder is a digital asset management platform that lets you store your creative files and prevent content chaos from happening.

Why I picked Bynder: It provides cloud digital asset management delivered through a slick, clean interface. Bynder helps you create, find and use digital assets with streamlined collaboration and a focus on brand consistency across all markets and channels. Additionally, its Digital Asset Transformation (DAT) connects your current tech stack with the DAM so you can alter assets with features like resizing, focus, cropping, and removing asset backgrounds.

Just like DAT, many add-on modules complement this asset management platform. These include a brand guidelines module, creative workflow, analytics, content workflow and a video editing studio.

Bynder Standout Features & Integrations

Features include one central location to store all brand and campaign assets, direct assets available for users across the world, simplified file searching, built-in security controls such as two-factor authentication, user rights and access settings to protect your content, and digital asset transformation.

Integrations include Slack, Adobe Creative Cloud, Adobe Experience Manager, Sitecore, Sitefinity, BloomReach, Drupal 7, Drupal 8, WordPress, Okta, Google, Hootsuite, Microsoft Active Directory, Collect.io, Shutterstock, SDL Tridion, Templafy, and TYPO3.

If you think Bynder is a good fit for your brand, you can access its free trial and find out first hand if it helps your operation.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5 275

Demo Available

Pricing upon request

2

MediaValet

Best DAM software for marketing & creative teams

MediaValet is a digital asset management solution that helps organizations easily manage, find, and share their high-value digital assets (source, WIP, and final). It helps teams improve their productivity, increase asset ROI and drive revenue growth.

Why I picked MediaValet: This tool has a massive global footprint which makes it available in 140 countries. On top of that, advanced search and tagging features enable users to pinpoint what they need in seconds. Meanwhile, artificial intelligence automatically tags photos and documents. This AI is able to recognize and tag spoken word, topics, location, people, objects and generate transcripts and subtitles in 60+ languages.

With unlimited users and administrators included in enterprise subscriptions, MediaValet allows teams worldwide to scale quickly and cost-effectively. Plus, unlimited training and support ensures that all users are confident using the system and can maximize its value.

MediaValet Standout Features & Integrations

Features include unlimited categories and multi-categorization. This allows you to arrange the content in the way that is most convenient for your operation. Additionally, it has top-grade security features to keep your information secure. For example, you can select the geographical region where you want to store your assets and a primary server keeps three copies of your data to protect it from deletion.

Integrations include Wrike, Workfront, Slack, OKTA, Active Directory, WordPress. Drupal 8, Adobe Creative Cloud, Sharepoint, Office 365, Hootsuite, and more. You can also access an open API that will help you build custom integrations with your current tech stack.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5 122

Free demo available

Custom pricing available upon request

3

Brandfolder

Best digital asset management software for enterprise usability and adoption

Founded in 2012 and acquired by Smartsheet in 2020, Brandfolder is an industry leader in Digital Asset Management software. 

Why I picked Brandfolder: It delivers a DAM software that is as intuitive for users as it is powerful for admins. You can easily store, manage, share, manipulate, and analyze assets across hundreds of formats, including 8K videos, documents, images, and 3D renderings. In addition to core DAM functionality, Brandfolder provides features to empower key stakeholders such as marketers, salespeople, franchise partners, agencies, and retailers with SmartCDN, collaborative workspaces, and self-serve asset templates. 

These features free up already stretched-thin creative teams by giving users the ability to resize and reformat asset downloads on-demand, quickly create or customize content using pre-approved templates, and embed digital assets across the web that automatically update. Brandfolder’s proprietary AI/ML and analytics technology, Brand IntelligenceⓇ , can detect duplicate assets, extract brand-specific metadata, and auto-tag images for more powerful search capabilities and asset usage analytics. 

Brandfolder Standout Features & Integrations

Features include AI-driven tagging and analytics, web-to-print, custom templates, content automation, multiple file format support, and guest upload so external partners can upload files without accessing the system.

Integrations include Adobe Creative Cloud, Microsoft Office 365, Slack, Highspot, Google Suite, Sitecore, Shopify, Hubspot, Contentful, Salesforce, Workfront, OKTA, WordPress, Seismic, Drupal 8, Hootsuite, Jira, Trello, Templafy, Wrike, SSO/SAML, and many more, accessible via Zapier.

With best-in-class time-to-value, services, support, security, and scalability Brandfolder enables brands around the world like Slack, TripAdvisor, Lyft, and P.F. Changs to create compelling brand experiences with unparalleled efficiency and speed.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5 912

Free demo available

Pricing upon request

4

Scaleflex

Best DAM for being MACH-certified

Scaleflex’s Filerobot is a GDPR-compliant Digital Asset Management platform that is software-agnostic and helps teams store, manage, optimize, share, and accelerate all digital and media assets.

Why I picked Scaleflex: If you handle a remote team, you'll be happy to know it offers a user interface in over 8 different languages! Also, custom permissions and user roles let everyone on the team enjoy a personalized solution.

This platform has management features that allow you to set rules and prevent having duplicated assets in the media library. Additionally, you can rollback to previous versions if someone uploaded the wrong item.

On the innovation front, their AI and machine learning allow bulk background removal, video transcoding and adaptive streaming, and auto-tagging for enriched search capabilities. Note: They have comprehensive documentation and in-house DAM experts who provide training to help you deploy faster.

Scaleflex Standout Features & Integrations

Features include an inline image editor with social media presets, duplicate management, versioning control, and media optimization.

Integrations include Adobe Creative Cloud, WordPress, Magento, Canva, Opencart, Kontent, Pabbly Connect, Sylius, Akeneo, Prismic, Zapier and they are always looking to expand their libraries. Your developers will be happy to know it offers headless APIs for custom integrations.

Scaleflex offers a free demo and customized pricing plans, allowing companies to scale as they grow.

14-day free trial

Pricing upon request

5

Brightspot

Best for its content filters and recent search history

Brightspot is a powerful content management platform with a built-in DAM, Media Desk, that helps companies manage their digital assets with ease. This allows users to access even more tools to create rich media experiences without leaving the platform.

Why I picked Brightspot: The software has an intuitive UI which makes it easy to use and switch between the sites that you are managing. It is also easy to upload individual files and bulk assets via its drag-and-drop interface. Once assets are uploaded, users can embed them in any content type using the WYSIWYG editor. It is highly customizable, so users can tailor the interface to fit their needs. Team members with different roles can access the parts of the UI relevant to them while still being able to collaborate on projects securely within the same workspace. All digital assets, including images, videos, documents, graphics, and webpages, are stored in a centralized library on a secure cloud platform.

The smart searching and filtering tool uses AI, allowing users to quickly find what they are looking for without going through endless amounts of data. They can use various filters, such as keywords or tags when searching for assets to get more relevant results tailored specifically to their needs. Brightspot allows for advanced analytics so that you can track how content is performing over time to make better decisions about future campaigns or strategies. This feature gives you insight into how your content is doing across different channels and helps identify improvement opportunities to maximize ROI from digital assets. 

Brightspot Standout Features & Integrations

Features include video processing, media transcoding, bulk uploads, metadata tracking, drag-and-drop file organization, user permissions for security purposes, and asset tagging for easy searchability within the system.

Integrations include Adobe Stock, AP Images, Apple News, AWS Elemental, Coral, Getty Images, FB, Google Drive, Hubspot, Marketo, and Shopify.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5 14

30-day free trial

Available upon request

6

Acquia DAM (Widen)

Best digital asset management software for configuration and customization

Acquia DAM (Widen) is a really useful tool to that serves as a central foundation to organize, share, and distribute your brand assets and product content across the web.

Why I picked Acquia DAM: Something notable about this tool is its powerful search functionality and flexible metadata models. In this sense, Acquia DAM stands out in our features and functionality evaluation, where searchability and flexibility reign supreme. And in addition to using metadata to classify your assets, you can also assign different roles and permissions to different user groups to control access levels.

It's worth mentioning that you can use this tool as a standalone digital asset management tool or build it out into a larger management system. In addition to the core DAM offering, several add-on applications are available to construct your brand management, marketing resource management, or product information management system that works for your use case. For example, you can use Entries to assemble product content for e-commerce distribution, or Portals to share curated collections within branded webpages. You could also leverage Templates to build localized ads and brochures or use their Workflow add-on to manage work-in-process review and approval.

Acquia DAM Standout Features & Integrations

Features include hi-res previews, version control, asset history, predictive search, metadata keyword search, content syndication, channel portals, and time-based access to assets.

Integrations include Airtable, Clarifai, Asana, Box, Salesforce, OneDrive, Slack, Wrike, and Shutterstock. You can also find partner integrations from Adobe Creative Cloud, Enwove, Hootsuite, Modus, and Mediafly.

Acquia DAM has plans for standard and enterprise DAM solutions and a DAM+PIM offering.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6 429

Demo available

Pricing available upon request

7

Canto

Best digital asset management system for sharing files with external parties

Canto is a digital asset management software on a mission to help you centralize, organize, find, and share all of your digital content.

Why I picked Canto: It helps to organize all visual content easily and in a collaborative way. Robust search mechanics, smart sharing between different groups of stakeholders, and ample support (online tutorials or customer helpline) are just a few of the advantages of using this software which has been around for three decades.

Canto offers different views, such as thumbnails or lists, so you can see your files the way you want to. Additionally, you can create a user portal whenever you want to share files with external parties. This way, you can control who has access to what. And with versioning, everyone will always have access to the most recent file.

Canto Standout Features & Integrations

Features include AI and facial recognition search, customizable user permissions, unlimited customer portals for file access, visual previews of your content, a customizable interface, and download presets.

Integrations include Box, Google products, Dropbox, Drupal, Egnyte, Facebook, Adobe Creative Cloud, Mailchimp, Pinterest, Slack, Twitter, TYPO3, Vimeo, WordPress, YouTube, and more.

Canto offers weekly demo webinars so you can get to know the platform better.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3 492

15-day free trial

Pricing upon request

8

Amplifi.io

Best digital asset management system for product manufacturers

Amplifi.io is a cloud-based Digital Asset Management hub featuring centralized and organized content, automatic indexing and grouping of items, an intuitive media portal for teams and clients, online automated commerce support, single-sign-on capabilities, and much more.

Why I picked Amplifi.io: The ample self-help resources supplied within Amplifi.io have the potential to significantly reduce the number of phone calls and emails the content/marketing team receives about gaining access to assets, making this app a standout in our Usability evaluation criteria segment.

Amplifi.io is a platform that goes beyond just storing information and incorporates artificial intelligence to assist you with tagging content and automatically indexing assets into groups. Additionally, it gives you the option of creating content portals that you can share with clients and keep control over which content they can access. Moreover, the client has 24/7 access to that content and can download it in whatever size they want.

Amplifi.io Standout Features & Integrations

Features include controlled access to assets, content portal, automatic conversions, optional watermarks, versioning, AI content tagging, support for professional video codecs, and customizable content templates.

Integrations include Google Drive, Google Analytics, Shopify, and Magento. More third-party integration options would make Amplifi.io a more competitive choice amongst DAM software. Tagging and analytic features could likewise be updated and improved.

Amplifi.io is both a DAM and Product Information Management (PIM) solution that is great if you are looking to consolidate your assets in one place.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6 51

Free demo available

Pricing available upon request

9

MarcomCentral

Best DAM for AI-assisted tagging of assets.

MarcomCentral is a digital asset management system that is simple to use, and filled with features like bulk upload, tagging, link and file expiration, analytics, and collections.

Why I picked MarcomCentral: It helps you organize your files on upload with A.I. tagging, but you can add your own tags to ensure you can find what you need and when you need it. Once uploaded, you can organize all of your files into collections, then use user groups to ensure that only the right people see the right collections.

If you need to share files with external stakeholders, you can set up customizable brand portals with user-based access and a central place where your clients can view and download content as they see fit.

Finally, analytics will help you know which files are the most downloaded and used, so you have control over which types are working best.

MarcomCentral Standout Features & Integrations

Features include AI-supported search, dynamic templates, brand portals with customized access, approval workflows, and automatic resizing.

Integrations include Marketo, Dropbox, Salesforce, Wordpress, Hubspot, Slack, Google Drive, Microsoft Onedrive, and Google Analytics.

If you would like to try using MarcomCentral, you can contact them and ask for a free account. Although limited, it will give you an idea on how good this platform can be for you.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.1 88

Free plan available

Pricing upon request

10

Libris

Best DAM vendor for custom solutions

Libris specializes in website design, WordPress development, and Product Information Management—one of their many characteristics includes the storage and dissemination of digital assets. Their strategy ensures that assets are stored, structured and distributed from a central point for global access.

This tool offers great digital asset management for photographers and other creatives. In this system, photos can be cataloged and searched by keywords, uploaded via phone, protected by passwords, sorted into permission-oriented groups, easily download and share files. In naming all of these perks, the Usability (one of our evaluation criteria flags) is quite nice for Libris.

There aren't any integrations at this time.

The search functionality could be more robust; in fact, locating and selecting an image came with a variety of difficulties outside of troublesome navigation. Other cons to watch out for include digging through menus to find what you need, inability to tell photo quality until full download, trouble transferring images to Lightbox, and so on.

Libris costs from $3999.00/year and offers a free demo.

Free demo

From $3,999/year

Resumen de los Mejores Programas Gestión de Activos Digitales

Tool Free Option Price
1
Bynder

The best DAM to empower exceptional content experience at scale

Demo Available

Pricing upon request Visit Website
2
MediaValet

Best DAM software for marketing & creative teams

Free demo available

Custom pricing available upon request Visit Website
3
Brandfolder

Best digital asset management software for enterprise usability and adoption

Free demo available

Pricing upon request Visit Website
4
Scaleflex

Best DAM for being MACH-certified

14-day free trial

Pricing upon request Visit Website
5
Brightspot

Best for its content filters and recent search history

30-day free trial

Available upon request Visit Website
6
Acquia DAM (Widen)

Best digital asset management software for configuration and customization

Demo available

Pricing available upon request Visit Website
7
Canto

Best digital asset management system for sharing files with external parties

15-day free trial

Pricing upon request Visit Website
8
Amplifi.io

Best digital asset management system for product manufacturers

Free demo available

Pricing available upon request Visit Website
9
MarcomCentral

Best DAM for AI-assisted tagging of assets.

Free plan available

Pricing upon request Visit Website
10
Libris

Best DAM vendor for custom solutions

Free demo

From $3,999/year Visit Website

Software Gratuito de Gestión de Activos Digitales

Varias compañías de software de gestión de activos digitales ofrecen una versión gratuita de su software con algunas características restringidas. Aquí tienes una breve lista de software de gestión de activos digitales que puedes probar de manera gratuita.

  1. ResourceSpace
  2. Pimcore
  3. Wrike

Otros Programas de Gestión de Activos Digitales

Aquí tienes otras opciones de software de gestión de activos digitales que no he tenido la oportunidad de revisar por completo, pero puedes echarles un vistazo si las anteriores no son adecuadas para ti:

  1. Sesimi

    Best DAM for local area marketing and creative automation

  2. Swivle DAM

    Best digital asset management software for small businesses and freelancers

  3. Eagle App

    Best DAM to organize your design project files

  4. MediaBeacon

    Best digital asset management software for scaling teams and large organizations

  5. Filecamp

    Best digital asset management software for it customizing options

  6. ClickUp

    Best integrations with file storage and DAM platforms for your projects

  7. monday.com

    Best digital asset manager with workflow automation and collaboration

  8. Smartsheet

    Best digital asset manager with project management and collaboration

  9. Wedia

    Best DAM for user and customer experience

  10. Wrike

    Best for its digital asset management partners

¿Necesitas Ayuda Para Reducir las Opciones?

Esta herramienta es bastante útil. Nos hemos asociado con Crozdesk para brindarte acceso a su “Buscador de software”.

Si ingresas algunos de los detalles sobre tu proyecto y las funciones que buscas en una herramienta de administración de proyectos, generará una lista de herramientas que coinciden con tus preferencias. Sólo debes proporcionar tu correo electrónico y te enviarán una bonita guía en PDF con un resumen de las mejores coincidencias.

¿Cuál es tu Software de Gestión de Activos Digitales Favorito?

En la era moderna, la gestión de activos digitales es una gran parte de la gestión de proyectos. Las anteriores son algunas sugerencias pero, como siempre, no es una lista exhaustiva. ¿Qué herramientas o software utilizas para la gestión de proyectos creativos? Me encantaría ver tus sugerencias en los comentarios.

By Ben Aston

Soy Ben Aston, gerente de proyectos digitales. He estado en la industria durante más de 10 años trabajando en el Reino Unido en las principales agencias digitales de Londres, incluidas Dare, Wunderman, Lowe y DDB. He entregado de todo, desde videos virales a CMS, juegos flash, anuncios publicitarios y eCRM a sitios de comercio electrónico. He tenido la suerte de trabajar en una amplia gama de grandes clientes; marcas automotrices como Land Rover, Volkswagen y Honda; Empresas de servicios públicos como BT, British Gas y Exxon, y de bienes de consumo como Unilever, así como también marcas de productos electrónicos, como por ejemplo Sony.

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1 Comment

  • Saludos, muy interesante la información que compartes, no sabia la existencia de estos softwares que se ven muy útiles. Sin embargo, di con la pagina porque lo que yo busco (como videografo independiente) es manejar todos los recursos que he ido acumulando con el tiempo (fotos, videos, recursos de diseño grafico, etc) y que cuando desee reutilizar alguno en un proyecto futuro me sea facil encontrarlo. En estos casos, todos los que compartes, por lo que entiendo, usan almacenamiento en la nube, cosa que yo no necesitaria. Basicamente lo que busco es una plataforma que me permita organizar todos los recursos que tengo, y que sea de facil acceso a través de tags, cuando necesite algun tema en particular.

    Reply