El Mejor Software de Gestión de Activos Digitales en 2023

Bynder is a digital asset management platform that lets you store your creative files and prevent content chaos from happening.

Why I picked Bynder: It provides cloud digital asset management delivered through a slick, clean interface. Bynder helps you create, find and use digital assets with streamlined collaboration and a focus on brand consistency across all markets and channels. Additionally, its Digital Asset Transformation (DAT) connects your current tech stack with the DAM so you can alter assets with features like resizing, focus, cropping, and removing asset backgrounds.

Just like DAT, many add-on modules complement this asset management platform. These include a brand guidelines module, creative workflow, analytics, content workflow and a video editing studio.

Bynder Standout Features & Integrations

Features include one central location to store all brand and campaign assets, direct assets available for users across the world, simplified file searching, built-in security controls such as two-factor authentication, user rights and access settings to protect your content, and digital asset transformation.

Integrations include Slack, Adobe Creative Cloud, Adobe Experience Manager, Sitecore, Sitefinity, BloomReach, Drupal 7, Drupal 8, WordPress, Okta, Google, Hootsuite, Microsoft Active Directory, Collect.io, Shutterstock, SDL Tridion, Templafy, and TYPO3.

If you think Bynder is a good fit for your brand, you can access its free trial and find out first hand if it helps your operation.

Founded in 2012 and acquired by Smartsheet in 2020, Brandfolder is an industry leader in Digital Asset Management software. 

Why I picked Brandfolder: It delivers a DAM software that is as intuitive for users as it is powerful for admins. You can easily store, manage, share, manipulate, and analyze assets across hundreds of formats, including 8K videos, documents, images, and 3D renderings. In addition to core DAM functionality, Brandfolder provides features to empower key stakeholders such as marketers, salespeople, franchise partners, agencies, and retailers with SmartCDN, collaborative workspaces, and self-serve asset templates. 

These features free up already stretched-thin creative teams by giving users the ability to resize and reformat asset downloads on-demand, quickly create or customize content using pre-approved templates, and embed digital assets across the web that automatically update. Brandfolder’s proprietary AI/ML and analytics technology, Brand IntelligenceⓇ , can detect duplicate assets, extract brand-specific metadata, and auto-tag images for more powerful search capabilities and asset usage analytics. 

Brandfolder Standout Features & Integrations

Features include AI-driven tagging and analytics, web-to-print, custom templates, content automation, multiple file format support, and guest upload so external partners can upload files without accessing the system.

Integrations include Adobe Creative Cloud, Microsoft Office 365, Slack, Highspot, Google Suite, Sitecore, Shopify, Hubspot, Contentful, Salesforce, Workfront, OKTA, WordPress, Seismic, Drupal 8, Hootsuite, Jira, Trello, Templafy, Wrike, SSO/SAML, and many more, accessible via Zapier.

With best-in-class time-to-value, services, support, security, and scalability Brandfolder enables brands around the world like Slack, TripAdvisor, Lyft, and P.F. Changs to create compelling brand experiences with unparalleled efficiency and speed.

Widen Collective is a really useful tool to that serves as a central foundation to organize, share, and distribute your brand assets and product content across the web.

Why I picked Widen: Something notable about this tool is its powerful search functionality and flexible metadata models. In this sense, Widen Collective stands out in our features and functionality evaluation, where searchability and flexibility reign supreme. And in addition to using metadata to classify your assets, you can also assign different roles and permissions to different user groups to control access levels.

It's worth mentioning that you can use this tool as a standalone digital asset management tool or build it out into a larger management system. In addition to the core DAM offering (Widen Assets and Insights), several add-on applications are available to construct your brand management, marketing resource management, or product information management system that works for your use case. For example, you can use Entries to assemble product content for e-commerce distribution, or Portals to share curated collections within branded webpages. You could also leverage Templates to build localized ads and brochures or use their Workflow add-on to manage work-in-process review and approval.

Widen Standout Features & Integrations

Features include hi-res previews, version control, asset history, predictive search, metadata keyword search, content syndication, channel portals, and time-based access to assets.

Integrations include Airtable, Clarifai, Asana, Box, Salesforce, OneDrive, Slack, Wrike, and Shutterstock. You can also find partner integrations from Adobe Creative Cloud, Enwove, Hootsuite, Modus, and Mediafly.

Widen Collective has plans for standard and enterprise DAM solutions, as well as a DAM+PIM offering.

Brightspot is a powerful DAM platform that helps companies manage their digital assets with ease. This allows users to access even more tools to create rich media experiences without leaving the platform.

Why I picked Brightspot: The software has an intuitive UI which makes it easy to use and switch between the sites that you are managing. It is also easy to upload individual files and bulk assets via its drag-and-drop interface. Once assets are uploaded, users can embed them in any content type using the WYSIWYG editor. It is highly customizable, so users can tailor the interface to fit their needs. Team members with different roles can access the parts of the UI relevant to them while still being able to collaborate on projects securely within the same workspace. All digital assets, including images, videos, documents, graphics, and webpages, are stored in a centralized library on a secure cloud platform.

The smart searching and filtering tool uses AI, allowing users to quickly find what they are looking for without going through endless amounts of data. They can use various filters, such as keywords or tags when searching for assets to get more relevant results tailored specifically to their needs. Brightspot allows for advanced analytics so that you can track how content is performing over time to make better decisions about future campaigns or strategies. This feature gives you insight into how your content is doing across different channels and helps identify improvement opportunities to maximize ROI from digital assets. 

Brightspot Standout Features & Integrations

Features include video processing, media transcoding, bulk uploads, metadata tracking, drag-and-drop file organization, user permissions for security purposes, and asset tagging for easy searchability within the system.

Integrations include Adobe Stock, AP Images, Apple News, AWS Elemental, Coral, Getty Images, FB, Google Drive, Hubspot, Marketo, and Shopify.

Filecamp is a digital asset management platform that helps marketing professionals get more value from their creative assets.

Why I picked Filecamp: It lets you store all your images, videos, creative files, and presentations and easily find them, thanks to its powerful tagging functionality. You can upload files and folders, tag them manually or use the auto-tagging feature. Then, filter, sort, search, and download files in the original resolution or the one of your choosing.

If you are interested in your team collaborating on creative assets, Filecamp includes a proofing module where your team can engage in conversations around deliverables, suggest changes and go through approval workflows in a single place. Plus, you can do all this in a white-label product that you can make your own in a way only a few tools let you.

Filecamp Standout Features & Integrations

Features include auto-tagging, upload links that you can share with external people, custom thumbnails on assets, file proofing and approvals, granular access user permissions, and file collections.

Integrations are not a part of the platform at the moment.

Filecamp is great if you need a white-label platform that can store all your files and requires little training. You can try out their professional plan from the website.

MediaValet is a digital asset management solution that helps organizations easily manage, find, and share their high-value digital assets (source, WIP, and final). As a cloud-based DAM available from anywhere, it helps teams improve their productivity, increase asset ROI and drive revenue growth.

Advanced search and tagging features enable users to pinpoint what they need in seconds. Artificial intelligence automatically tags photos and documents with object, text and color recognition, making them instantly discoverable on upload. For video content, Audio/Video Intelligence automatically generates metadata tags for people, objects, text, and spoken word – it can even generate captions in over 70 languages, making video content more accessible.

With unlimited users and administrators included in enterprise subscriptions, MediaValet allows teams worldwide to scale quickly and cost-effectively. Plus, unlimited training and support ensures that all users are confident using the system and can maximize its value.

Delivering the highest level of security and scalability, MediaValet is trusted by many of the world's largest and most respected brands, such as the Jane Goodall Institute, Experian, and Brand USA.

Mediavalet integrates with Wrike, Workfront, Slack, OKTA, Active Directory, WordPress. Drupal 8, Adobe Creative Cloud, Sharepoint, Office 365, Hootsuite, and more.

Pricing is available upon request.

Canto is a digital asset management software on a mission to help you centralize, organize, find, and share all of your digital content.

Why I picked Canto: It helps to organize all visual content easily and in a collaborative way. Robust search mechanics, smart sharing between different groups of stakeholders, and ample support (online tutorials or customer helpline) are just a few of the advantages of using this software which has been around for three decades.

Canto offers different views, such as thumbnails or lists, so you can see your files the way you want to. Additionally, you can create a user portal whenever you want to share files with external parties. This way, you can control who has access to what. And with versioning, everyone will always have access to the most recent file.

Canto Standout Features & Integrations

Features include AI and facial recognition search, customizable user permissions, unlimited customer portals for file access, visual previews of your content, a customizable interface, and download presets.

Integrations include Box, Google products, Dropbox, Drupal, Egnyte, Facebook, Adobe Creative Cloud, Mailchimp, Pinterest, Slack, Twitter, TYPO3, Vimeo, WordPress, YouTube, and more.

Canto offers weekly demo webinars so you can get to know the platform better.

Wedia is an enterprise digital asset management solution that helps you customize, manage, and deliver marketing assets more efficiently.

Why I picked Wedia: It helps you manage this complexity and convert their marketing visuals into sales by providing you with a central hub to manage, organize, securely share and repurpose their digital assets and media files, whatever the format, and according to your specific organization and business expectations.

Wedia Standout Features & Integrations

Features include advanced indexing, editable metadata, full text search, AI auto tags, AI metadata extraction, watermarking, share links for external parties, and asset reformatting.

Integrations include a variety of social networks, applications, and professional software, such as Adobe Photoshop, Illustrator, and InDesign, Akamai, Google Analytics, Office 365 Suite, Okta, Onelogin, and Shutterstock.

Wedia pricing is available upon request. They offer a free demo.

Wrike is a work management platform that lets you manage digital assets in a single platform. Wrike connects directly with 400+ integration to help you centralize assets in a secure location, saving your team time and energy.

Wrike’s easy-to-use interface offers intuitive navigation with distinct Spaces, folders, and tasks, which you can fully customize to your team’s specific needs. Collaborate within and across teams in real time by sharing workflows, syncing calendars, and more.

Wrike offers a user-friendly experience with advanced customization capabilities. Plan, monitor, and manage project timelines using Kanban boards, drag-and-drop Gantt charts, or detailed dashboards. Gain access to advanced insights with a suite of analytics, resource management, and performance-reporting features.

Built with marketers in mind, Wrike has native integrations with all leading digital asset management (DAM) software providers, including MediaValet, Bynder, and Tenovos. Wrike also syncs seamlessly with Adobe Acrobat, Google, Dropbox, and 400 more popular tools, so you can manage digital assets without leaving the platform.

Wrike starts at $9.80 per user per month and is suitable for teams with five members or more. There is a 14-day free trial for paid plans.

Amplifi.io is a cloud-based Digital Asset Management hub featuring centralized and organized content, automatic indexing and grouping of items, an intuitive media portal for teams and clients, online automated commerce support, single-sign-on capabilities, and much more.

Why I picked Amplifi.io: The ample self-help resources supplied within Amplifi.io have the potential to significantly reduce the number of phone calls and emails the content/marketing team receives about gaining access to assets, making this app a standout in our Usability evaluation criteria segment.

Amplifi.io is a platform that goes beyond just storing information and incorporates artificial intelligence to assist you with tagging content and automatically indexing assets into groups. Additionally, it gives you the option of creating content portals that you can share with clients and keep control over which content they can access. Moreover, the client has 24/7 access to that content and can download it in whatever size they want.

Amplifi.io Standout Features & Integrations

Features include controlled access to assets, content portal, automatic conversions, optional watermarks, versioning, AI content tagging, support for professional video codecs, and customizable content templates.

Integrations include Google Drive, Google Analytics, Shopify, and Magento. More third-party integration options would make Amplifi.io a more competitive choice amongst DAM software. Tagging and analytic features could likewise be updated and improved.

Amplifi.io is both a DAM and Product Information Management (PIM) solution that is great if you are looking to consolidate your assets in one place.